Revolution articles from June 2002

Revolution archives from June 2002

Manchester United agrees pounds 2m tie-up with Lycos UK.(Brief Article)
June 5, 2002... Manchester United Football Club has struck a two-year strategic online partnership with Lycos UK in a deal understood to be worth more than pounds 2 million, Revolution can reveal. Manchester United will guarantee online adspend on Lycos UK...

Organic shifts BT work after closing office.(ad agency Organic closes London office; sister firm Agency.com will take over British Telecommunications account)(Brief Article)
June 5, 2002... Marketing agency Organic is closing its London office and moving the account for its main client, BT, to sister Omnicom shop Agency.com. According to Organic London managing director John Baker, some of the firm's 25-strong team will shift...

Coca-Cola GB overhauls web site to increase youth appeal.(Coca-Cola Great Britain)(Brief Article)
June 5, 2002... Coca-Cola GB is to undertake the first major revamp of its web site in three years in a bid to appeal to a younger audience. The redesign, which is being handled by digital-media agency Preloaded, will aim to lessen the corporate image of...

Worldpop nets advertisers for free SMS offer.(to offer text messaging service)(Brief Article)
June 5, 2002... Youth music portal Worldpop is to launch a free text message service backed by advertisers including Orange, Dell and music catalogue club Britannia Music. Called freetxt, the service will aim to drive registrations on the site...

Hallmark's Hiya brand to back gossip channel on COSMOgirl!(Brief Article)
June 5, 2002... Greetings-card brand Hallmark is using its online SMS service, called Hallmark Hiya, to back a channel on NatMags' COSMOgirl! site. The deal is part of a wider marketing campaign by Hallmark that focuses on teen girls. It aims to win a new...

Young Persons Railcard kicks off online push.(Brief Article)
June 5, 2002... Young Persons Railcard is launching an online and ambient media campaign to drive traffic to its data-capture site, dontbealocal.com. Banner ads will support the month-long campaign online, and will run on youth-focused sites such as...

European Parliament in U-turn on cookies.(law would only direct web sites to alert consumers to the use of electronic 'cookies')(Brief Article)
June 5, 2002... The European Parliament has voted to support a ban on the sending of unsolicited commercial email, but has overturned plans to introduce restrictions on the use of cookies. During the second reading of the Telecommunications Data Protection...

BULLETS: AdLINK teams up with major portals for ad research.(Brief Article)
June 5, 2002... Sales house AdLINK Internet Media has teamed up with AOL Europe, IP-WEB.NET, Lycos Europe, MSN Europe, Tiscali, T-Online International and Yahoo! Europe to launch an interactive ad initiative to improve standards across the industry. Research...

BULLETS: Government reshuffle sees new e-commerce minister.(Brief Article)
June 5, 2002... E-commerce minister Douglas Alexander has been promoted in Prime Minister Tony Blair's Government reshuffle and will be replaced by Stephen Timms. Alexander has been promoted to Minister of State for the Cabinet Office in the rejig, after...

BULLETS: Rivals in content deals with Jungle.com and FM Interactive.(Rivals Digital Media)(Brief Article)
June 5, 2002... Electronics e-tailer Jungle.com and radio web site firm FM Interactive are to use World Cup content from Rivals Digital Media. The sports company will provide content from its sites WorldCupRivals.net and WorldCup365.com. The Rivals brand will...

BULLETS: Tombola launches instant-win game on Lycos UK.(Brief Article)
June 5, 2002... Lycos UK is teaming up with online gaming company Tombola to launch the portal's third instant-win 'Fetch' promotion. The game, called Fetch3, gives users the chance to win up to pounds 5,000. Previous Fetch campaigns attracted almost 400,000...

BULLETS: Inchcape UK to sell nearly-new cars on Barclaycard site.(Brief Article)
June 5, 2002... Car distributor Inchcape UK has launched a car-buying service on the Barclaycard web site (www.barclaycard.co.uk). The co-branded section, part of the site's motoring channel, offers nearly-new cars. Ordering services and an advice call centre...

BULLETS: Teamtalk accepts increased ukbetting cash offer.(Brief Article)
June 5, 2002... Sports media group Teamtalk has accepted an increased acquisition offer from sports and betting group ukbetting of 6p per share. Teamtalk has recommended its shareholders accept the cash offer, which values the company at about pounds 13.7...

BULLETS: MyTravel launches multi-format online campaign.(Brief Article)
June 5, 2002... Airline MyTravel, previously Airtours, has kicked off an online campaign featuring Superstitials, dhtml Flash-based animations and adaptable banners. The banners, developed by software firm Connextra, allow MyTravel to update content to include...

BULLETS: TradingSports joins Channel 4 as Big Brother betting partner.(Brief Article)
June 5, 2002... TradingSports, which offers a white-label, person-to-person betting exchange, has been made the official betting partner for Channel 4's Big Brother show. The deal will enable fans to offer and place bets while the show is being screened live.

BULLETS: Flytxt helps The Barbican launch debut SMS ad push.(Brief Article)
June 5, 2002... London arts and conference venue The Barbican is to launch its first SMS marketing campaign to drive visitors to its Game On video games exhibition. Wireless marketing firm Flytxt has been appointed to build The Barbican's first opt-in SMS...

Ladbrokes in ad blitz for World Cup push.(Brief Article)
June 5, 2002... Bookmaker Ladbrokes is launching a six-figure online campaign to secure a greater share of the estimated pounds 20 million-worth of bets UK users will place during the World Cup. The campaign, called 'Can this be more exciting?', will...

First Quench ties up with Big Brother 3.(Brief Article)
June 5, 2002... Off-licence giant First Quench, which owns high-street chains including Thresher Wine Shop and Victoria Wine, is to launch its first major online ad push in a tie-up with Big Brother 3. The deal, brokered by digital agency Quantum New...

Peugeot promotes French Open link-up.(Brief Article)
June 5, 2002... Car manufacturer Peugeot is running a UK online campaign exclusively with sports web site Sportinglife.com to promote its backing of the French Open. As well as heavy branding throughout the Sportinglife.com channel dedicated to the event,...

Adult cartoon uses AOL UK to build profile.(Brief Article)
June 5, 2002... Cartoon Network is to back the launch of its first adult cartoon with an online campaign on portal AOL UK. Baby Blues, which features a suburban couple and their baby, will be promoted on AOL's parenting and women's channels. The...

ACCOUNTS: New accounts this week.(Brief Article)
June 5, 2002... The Tate, which oversees the Tate Britain, Modern, Liverpool and St Ives galleries, has appointed design and brand agency ThinkPod to create an email newsletter. Subscribers will be given a choice of two bulletins: Tate Exhibitions and Tate...

Makemyphone links with FIFA for World Cup mobile covers.(International Federation of Association Football)(Brief Article)
June 5, 2002... FIFA has approved a deal with customised mobile phone cover service makemyphone (www.makemyphone.com) to generate revenues from images from its official World Cup magazine. Makemyphone's web address will appear alongside a reference number...

Foster's plans SMS debut to build database.(Brief Article)
June 5, 2002... Brewer Scottish Courage is to launch its first mobile marketing campaign for its Foster's lager brand. The campaign, which will run until the end of August, will see Foster's sponsor barbecues at more than 250 Scottish Courage pubs. ...

Tiscali's UK site to add Europe channel.(Brief Article)
June 5, 2002... Tiscali UK, a subsidiary of pan-European ISP Tiscali, is launching a Europe channel to offer business users and consumers information on European issues. The channel will be free and accessible to all internet users, not just Tiscali...

JUST BREAKING: Top 10 new online ad campaigns by size - (16 May - 22 May 02).(Brief Article)
June 5, 2002... 1 O2 Free O2 SIM, SMS and calls 2 Amazon Two DVDs for pounds 18 3 Woolworths 10 per cent off VHS 4 Wellbeing.com 50 per cent off 50 products for the ...

Assertahome grabs financial advertisers.(Brief Article)
June 5, 2002... Property web site assertahome.com has signed a clutch of financial advertisers, including Zurich Bank, Sainsbury's Bank and HBOS's Intelligent Finance and is gearing up to charge estate agents for the first time. Undercutting competitor...

Solero ties with teen site for brand launch.(Brief Article)
June 5, 2002... Unilever's frozen food arm, Birds Eye Wall's, is to support the launch of Solero Smoover ice-cream online with a five-figure, month-long sponsorship of the fashion channel of teen site mykindaplace.com. A branded Solero game will feature...

Train operator Midland plans site relaunch.(Brief Article)
June 5, 2002... Train operator Midland Mainline is rebuilding its site and aims to relaunch by the end of July. The new-look site (www.midlandmainline.com) will focus on core customer services, such as train availability and ticket booking. New-media...

EDITOR'S COMMENT: The entertainment industry can't afford to get digital wrong.(recording, film companies' attitudes toward digital media)(Brief Article)
June 5, 2002... Making mistakes in public can be something of an occupational hazard when you are a politician, or even a journalist. Print, in particular, can be an unforgiving medium. But we also now know after a rollercoaster few years that digital channels...

DIGITAL DIARY: Word of mouth will build our brand from Milan to Melbourne.(Friends Reunited)(Brief Article)
June 5, 2002... It's happened. We are finally about to launch our own version of the original global dotcom dream at Friends Reunited. Plans are in place to expand our brand and the reunion idea through a series of web sites - under the Friends Reunited...

Brannigans bar chain embarks on pounds 200k Ibiza SMS promotion.(short message service)(Brief Article)
June 5, 2002... Bar chain Brannigans launches a pounds 200,000 SMS promotion this week, giving drinkers the chance to win holidays in Ibiza. Revellers will be able to enter monthly Ibiza holiday draws, tagged 'Go Large in Ibiza', by phoning a number...

Argos group doubles web sales to pounds 164m.(Brief Article)(Statistical Data Included)
June 5, 2002... Argos Retail Group more than doubled its e-commerce sales to pounds 164 million in the year to 31 March, according to preliminary trading results. Results for parent firm Great Universal Stores (GUS) showed that the group's internet sales...

Umbro installs web terminals in London bar.(Brief Article)
June 5, 2002... Football site Umbro.com has installed two free-to-access internet terminals in Bar Umbro, a branded West End bar that will be open throughout the month-long World Cup. Drinkers can access the web, and particularly the Umbro.com site...

THE NEW DEALS.(Web partnerships)(Brief Article)
June 5, 2002... Deal of the week Wireless internet service provider MobileFuture has teamed up with publishing house Trinity Mirror and ntl's Premium TV service to offer World Cup-related SMS and WAP content. Subscribers will receive news and scores...

VITAL STATISTICS: This week Rich-media ads are becoming more popular with both traditional and digital brands.(Brief Article)
June 5, 2002... As the internet matures, so do the consumers using it and the advertising methods that brands use. A wealth of new formats are popping up in the race to win eyeballs. Traditional banners and buttons may still form the backbone of online...

MSN to offer e-street UK city guide service.(Brief Article)
June 5, 2002... MSN.co.uk has struck a deal with city guide content provider e-street.com to add listings for UK cities to its services. Appearing in MSN.co.uk's entertainment channel (www.msn.co.uk/entertainment), the listings will include hotels,...

Sainsbury's To You reveals order figures.(Statistical Data Included)
June 5, 2002... Supermarket Sainsbury's currently receives about 27,000 orders online a week, according to the retailer. In its results for the 52 weeks to 30 March 2002, the chain announced that its Sainsbury's to You internet service has current...

Univeral supports Kiss album with Frogger-esque viral game.(Brief Article)
June 5, 2002... Universal Music UK's catalogue and compilations label, UMTV, is to push its latest Kiss-branded album with a viral game based on the classic Frogger. Due to go live later this month, a revamped Kiss site (www.urbank.co.uk) will feature the...

PERFORMANCE INDEX: 20 - 24 May, Monday to Friday, 8am - 8pm.(web sites, performance, availability)(Brief Article)(Statistical Data Included)
June 5, 2002... Rank Site Performance Availability (secs) (per cent) 1 Yahoo.co.uk 0.51 100.00 2 Google.co.uk...

Rightmove embarks on pounds 125k campaign.(Brief Article)
June 5, 2002... Property portal Rightmove is to launch a pounds 125,000 marketing campaign to raise awareness of its online services among estate agents and consumers. The two-stage campaign aims to support the 3,400 member estate agent branches that...

Digital revenue down as Emap changes focus.(Brief Article)
June 5, 2002... Digital revenues at publishing giant Emap dropped pounds 1 million to pounds 19m for the year ended 31 March 2002. The decline was attributed to the reintegration of the digital division into Emap's core business and the sale for pounds...

PEOPLE: Appointment at MediaBrokers.(Mark Hadley)(Brief Article)
June 5, 2002... Mark Hadley has joined MediaBrokers, a brokerage of unsold media space and ad serving technology, as commercial director. Previously sponsorship director at Rivals.net, Hadley will run the media side of the business, work with agencies and put...

PEOPLE: Appointment at Guardian Unlimited.(Adam Freeman)(Brief Article)
June 5, 2002... Guardian Unlimited has appointed Adam Freeman head of commercial development. He will be responsible for all non-classified revenue in addition to his current responsibilities as publisher of Guardian's online and print media business. He...

PEOPLE: Appointment at ISP Freeserve.(Sarah Woodhead)(Brief Article)
June 5, 2002... ISP Freeserve has hired Sarah Woodhead as editor-in-chief of icircle, its women's channel. Woodhead joins from IPC Media, where she was launch editor for marieclaire.co.uk and channels editor for defunct women's site BeMe.com. She will develop...

PEOPLE: Appointment at Nominet UK.(Lesley Cowley)(Brief Article)
June 5, 2002... National domain name registry Nominet UK has promoted deputy chief Lesley Cowley to managing director. Former managing director Willie Black will now concentrate on his role as executive chairman. Cowley will aim to strengthen management and...

PEOPLE: Appointment at Recruit Media.(Melanie Bennett)(Brief Article)
June 5, 2002... Personnel firm Recruit Media is to promote recruitment director Melanie Bennett to the role of managing director. She replaces founder Victoria Lubbock, who is stepping down from the role but remaining chair of the board. Bennett joined Recruit...

PEOPLE: Appointment at The Deal Group.(Dominic Trigg)(Brief Article)
June 5, 2002... Online advertising specialist The Deal Group has appointed Music Choice's advertising sales director Dominic Trigg as a non-executive director. He will retain his position at Music Choice as well as taking up the new role. Before joining Music...

PEOPLE: Appointment at Independent News & Media.(Brief Article)
June 5, 2002... Independent News & Media has named Richard Withey, currently UK managing director of Independent Digital, as global director for interactive media. He will remain responsible for the UK's digital division as well as the group's interactive...

Betinternet debuts viral email campaign.(Brief Article)
June 5, 2002... Betting site betinternet.com is to launch its first viral email marketing campaign as it gears up to build its brand in the UK and Europe. The campaign, which targets World Cup betting punters, is based on animated clips called World Cup...

Attheraces holds off on iTV service launch.(Brief Article)
June 5, 2002... Horseracing media rights venture attheraces is likely to delay the launch of its interactive TV betting services until after the football World Cup. When its digital TV channel launched on 1 May, the Channel 4, BSkyB and Arena Leisure...

MY INBOX: MTV internet and mobile manager Matthew Kershaw is quite happy for a long day at work to be interrupted by the arrival of a humorous email.(Brief Article)(Interview)
June 5, 2002... How many emails have you received this week? I usually get about 300 a week. How many marketing emails have you received this week? There are 30 in my work inbox, and about 200,000 in my Hotmail account. Apparently my college diploma is...

NEWS ANALYSIS: Sites weigh up brand values against profits.(Tiscali trials banners for porn advertiser)(Brief Article)
June 5, 2002... Media owners online face a constant conundrum in their attempts to maximise advertising revenue while protecting core brand values. Eyebrows were raised recently when ISP Tiscali decided to trial banners for a porn advertiser on its portal...

EDITORIAL: Tiscali puts values into spotlight.(Brief Article)
June 5, 2002... The return of maverick retailer Gerald Ratner to the public spotlight with his web jewellery venture Ratners-Online is a timely reminder that brand is crucially important in business - especially online. In 1991, Ratner famously joked that...

VOX POP: Are p2p networks a threat to entertainment firms? - How can music and movie companies protect their property, asks Dan Williamson.(Brief Article)
June 5, 2002... The popularity of file-sharing networks has shaken the entertainment industry to its foundation. After fighting off the threat of unlicensed distribution of content from Napster, music and film firms are faced with peer-to-peer communities that...

REVOLUTION ONLINE: What's on www.revolutionmagazine.com - Phone companies are looking to data services for business growth - Wall users debate added-value mobile content.(Brief Article)
June 5, 2002... Mobile offerings by Alec - 23 May, 14:25 Given that the basic voice market is saturated, has anyone got any thoughts on added-value mobile offerings? Phones > Web by Tom Hume - 23 May, 20:37 Compare mobile phone ownership with the...

TRAILBLAZER: Funny business - Classic Comedy will enable comedy sketches to be used in viral marketing campaigns, founder and son-of-a-Goon Richard Bentine tells Lisa Simmons.(Brief Article)
June 5, 2002... It's a little-known fact that 99 per cent of comedy is stored in dusty cupboards never to be aired again. It's a well-known fact that the most commonly forwarded email attachments are humorous. Put two and two together and you get Classic...

NEW SITE REVIEW: Handbag.com's Nancy Cruickshank would like to see the London Tourist Board's web site sell itself more and build a higher profile.(Brief Article)
June 5, 2002... With the prospect of four weeks of World Cup football looming over me, a pleasant weekend away seems very appealing. It is difficult to find the right sites in a cluttered marketplace like the weekend-break arena. Take our capital city, for...

OPINION: Put people at heart of new-media work - Ad agencies and IT firms may now have new-media specialists, but Swamp's Paul Mallett believes that they still have to learn to place customer experience at the centre of their digital communications.(Brief Article)
June 5, 2002... Times are changing in new media. Some web agencies have gone bust, some have been sold and some are just carrying on as they always have done. There are those that would have you believe the role of the pureplay new-media agency is dead. ...

JUICE DRINKS: Juice up the net - Philippa Classey and Chetna Patel tell Richard Jolley how Capri-Sun is using the web to reach thirsty kids amid a fierce battle among juice drink brand owners.
June 5, 2002... It's only a small space, but the gap between the sandwiches, apple and chocolate biscuit in children's lunchboxes is worth a fortune. This is where the vast majority of those Tupperware containers hold a soft drink - and increasingly a juice...

WEB SERVICES: Online building blocks - Web services - which are being touted as the next big thing - offer cost savings, flexibility and a potential revenue stream. But it's not going to happen immediately, says Charlotte Goddard.
June 5, 2002... The road to hell may be paved with good intentions, but the digital marketplace is paved with obsolete technology and over-hyped jargon. Remember vortals (vertical portals)? C-commerce (collaborative commerce)? The 'information superhighway'...

CAMPAIGN OF THE WEEK: United International Pictures built interest in 'About A Boy' by giving editorial content to third-party web sites, writes Emily Booth.(Brief Article)
June 5, 2002... Background: United International Pictures used an innovative marketing drive to push its film About A Boy, which was released on 26 April. Digital marketing company Way To Blue was hired to handle the online promotion for the film over the six...

TERMINATOR 1: BBCi has public duty to provide search, so ignore rivals' whinges.(Brief Article)
June 5, 2002... BBCi has got some new-media knickers in a twist with its new search engine, which promises to deliver UK-focused search with all the rude bits filtered out and claims to be free from commercial influences. Existing search firms don't like the...

TERMINATOR 2: Mark gets more! coverage than a reporter should.(Mark Sweney)(Brief Article)
June 5, 2002... Oh dear. It seems Revolution's very own Mark Sweney is becoming as well known for his looks as his writing, thanks to this picture from girlie magazine more! (out now). Our Mark was happily minding his own business at the launch party of...

TERMINATOR 2: Shop at the Co-op to keep pace with the Jetsons.(United Co-op)(Brief Article)
June 5, 2002... Having spent nearly five years explaining how the web will revolutionise everyday life, Terminator was overjoyed to find one of the first commercially web-connected household goods now on sale - from the Co-op. Yes folks, a luxury fridge...

TERMINATOR 2: Quote.(retail executive Gerald Ratner)(Brief Article)
June 5, 2002... ''It was a hideous mistake which I regret and which cost me my job, but it gave me lots of publicity.' Gerald Ratner, the former chief executive of Ratners, who resigned after describing one of the company's products as 'total crap',...

TERMINATOR 2: Top entertainment searches.(Brief Article)
June 5, 2002... 1 Big Brother 3 2 World Cup bet 3 Channel 4 4 Queen's Jubilee 5 World Cup 2002 6 Eurovision Song Contest 7 Roy Keane 8 Ozzfest 9 Buckingham Palace 10 Big Brother webcam...

IAB DIGITAL MARKETING: Growing Internet Use and Reach should put online on every marketer's schedule.(Brief Article)
June 6, 2002... With half of Britain's households now online and the internet a daily part of working lives, it's not surprising that marketers are choosing online channels to reach their audiences. When searching for audience segments such as ABC1...

IAB DIGITAL MARKETING: I WANT TO... launch a new product - Product launches need integration.(Brief Article)
June 6, 2002... Digital media can create a buzz around a new brand and drive product trials, but when it is combined with traditional ads, companies can better build awareness and loyalty Whether it's a sexy car or an FMCG brand, marketers' goals when...

IAB DIGITAL MARKETING: I WANT TO... drive sales - Online Promotions reap big rewards.(Brief Article)
June 6, 2002... Retailers tapping into digital promotions will not only gain from transparency and higher returns, as there are even more benefits of fusing online and offline methods No matter how gloomy the economy gets, retailers can always on rely on...

IAB DIGITAL MARKETING: I WANT TO... target a new audience - Rebrand online and find new customers.(Brief Article)
June 6, 2002... Brand reinvention is an important weapon in the marketer's arsenal, and digital media allows businesses to reposition their properties in a flexible and cost-efficient way Rebranding is a major issue for marketers. Indeed, on entering the...

IAB DIGITAL MARKETING: I WANT TO... create a dialogue with my customers online - Web work improves consumer dialogue.(Brief Article)
June 6, 2002... Digital media has paved the way to improve valuable dialogues between businesses and their consumers by allowing firms to better tailor the targeting of their communications The beauty of digital media is the opportunity it gives brands and...

IAB DIGITAL MARKETING: I WANT TO... create a database - Digital databases offer cost savings.(Brief Article)
June 6, 2002... Direct mail is still a popular marketing discipline, but with online methods that are quick, accurate and cost-effective, internet-generated databases offer unparalleled benefits Before launching any kind of targeted direct marketing...

IAB DIGITAL MARKETING: I WANT TO... drive sampling - New media improves targeted sampling.(Brief Article)
June 6, 2002... Handing out samples to passers-by on the street does not always provide measurable results. Digital media improves measurability, targeting and cost-effectiveness When it comes to sampling, digital channels, particularly the internet and...

IAB DIGITAL MARKETING: I WANT TO... increase brand loyalty - Loyalty initiatives get personal online.(Brief Article)
June 6, 2002... Both e-tailers and high-street retailers can benefit from the potential of digital media to supplement, or even replace, catch-all loyalty schemes with more targeted initiatives When it comes to e-commerce, the competition is only a click...

Charles Schwab Europe to put pounds 1m into site overhaul.(Brief Article)
June 12, 2002... Broker Charles Schwab Europe is spending more than pounds 1 million on a site revamp that will be unveiled to customers at the end of the summer, Revolution can reveal. The firm will increase personalisation on the site...

Sports.com to hunt buyer for UK operation.(Brief Article)
June 12, 2002... Sports news site Sports.com has made 43 people redundant after seeing its UK operation go into administration. The staff are understood to have been made redundant after the firm's London, Leeds, Ireland and Scotland offices were put into...

Special K links up with iVillage UK to promote web site debut.(Kellogg is to unveil its first web site for cereal brand Special K)(Brief Article)
June 12, 2002... Kellogg is to unveil its first web site for cereal brand Special K, and has tied up with women's portal iVillage as part of a major online and offline promotion. Special K will be the exclusive sponsor of iVillage UK's eight-week 'Shape Up...

Mykindaplace to drive traffic with press ads.(Brief Article)
June 12, 2002... Teen portal mykindaplace.com is set to run a pounds 100,000 press campaign throughout the summer to back the launch of a competition and microsite. Called 'Fill yer boots', the competition will aim to increase traffic and drive...

Cheltenham & Gloucester set to unveil overhauled web site.(Brief Article)
June 12, 2002... Financial services firm Cheltenham & Gloucester is to unveil a revamped web site this month. C&G has overhauled the site (www.chelt-glos.co.uk) to help maintain the level of business it has added over recent years. C&G claims that the...

Miramax adds b2b web site to push films.(Brief Article)
June 12, 2002... Independent film production company Miramax is launching a b2b web site that will be used to distribute promotional material for its upcoming movies. Developed by Creative Partnership and web agency unit9, the site will minimise the need...

Smartcreds signs up with swagshop.com.(Brief Article)
June 12, 2002... Online currency Smartcreds is to feature on the web sites of 10 music acts following a deal with online music merchandise company swagshop.com. Swagshop.com offers exclusive merchandise for more than 15 music acts and official merchandise...

BULLETS: Ogilvy Interactive hires director of strategy.(Louise Ainsworth)(Brief Article)
June 12, 2002... Ogilvy Interactive (www.ogilvy.co.uk) has hired Louise Ainsworth as director of strategy and client development. She will develop services and consultancy at the agency, which has undertaken work for clients including easyJet, Blue Square and...

BULLETS: FIFA, Coca-Cola and Nike appoint Screendragon.com.(World Cup)(Brief Article)
June 12, 2002... FIFA, Coca-Cola and Nike have appointed video screensaver software company Screendragon.com to develop online marketing campaigns related to the FIFA World Cup. Screendragon will provide archive footage to FIFA VIP club, the paid-for section of...

BULLETS: Citywire offers paid-for subscription service.(www.citywire.co.uk)(Brief Article)
June 12, 2002... Investment advice site Citywire (www.citywire.co.uk) is launching a paid-for subscription service. Citywire Subscription will give users access to archived articles, hints and tips, analysis and news. Members will be offered a pounds 50...