Revolution articles from July 2003

Revolution archives from July 2003

Letter from the editor.(Editorial)
July 1, 2003... Hackneyed new-media expressions such as 'first-mover advantage' and the 'internet landgrab' are somewhat devalued currency now, but there's still something fascinating about people who are the very first to do something, and digital is still...

DEALS: OD2 signs Sony.(On Demand Distribution PLC and Sony (U.K.) Ltd.)(Brief Article)
July 1, 2003... OD2 has signed up Sony to its paid-for digital music download service, so it can now offer tracks from all five major record labels. Over the next six weeks, more than 7,500 tracks from 600 Sony albums will be incorporated into OD2's catalogue,...

DEALS: E-pharmacy allcures.com and e-med join forces.(anti-malaria prescription service)(Brief Article)
July 1, 2003... E-pharmacy allcures.com has joined forces with online medical consultancy e-med (www.e-med.co.uk) to provide an internet-based anti-malaria prescription service. Travellers register with e-med and consult a doctor via email, who then sends the...

DEALS: WOW! joins MegaStar.co.uk.(CD WOW! marketing)(Brief Article)
July 1, 2003... Music and movie e-tailer CD WOW! has joined MegaStar.co.uk to become the lads' entertainment site's exclusive e-commerce partner for CDs, DVDs and console games. CD WOW! will run exclusive offers for MegaStar.co.uk users, including...

DEALS: Siemens signs SL55 agreement.(SL55 mobile to be advertised on Conde Nast Online)(Brief Article)
July 1, 2003... Siemens has signed a five-figure agreement with Conde Nast Online to promote its SL55 mobile. The publisher produced an online guide to the hippest places to visit in New York, which will run for a month and be followed by two more campaigns....

DEALS: AA teams with MSN.co.uk.(Automobile Association Ltd. online marketing)(Brief Article)
July 1, 2003... The AA has teamed up with MSN.co.uk to promote its roadside breakdown assistance. MSN's creative team has built an AA microsite (www.msn.co.uk/specials/aa), which features a competition to win a smart car. Visitors can enter the competition by...

DEALS: Freeserve and Orange join forces.(Freeserve PLC marketing)(Brief Article)
July 1, 2003... Freeserve and Orange have joined forces for a co-branded customer-acquisition promotion. Co-branded CD-ROMs will be placed in Orange stores and as inserts in the Orange newsletter in July. The discs will promote both Freeserve AnyTime and...

DEALS: Delia Online teams with Ocean Spray.(www.deliaonline.com and Ocean Spray Cranberries Inc.)(Brief Article)
July 1, 2003... Delia Smith's web site Delia Online (www.deliaonline.com) has teamed up with Ocean Spray to push its low-sugar Cranberry Light range of juices. Ocean Spray is sponsoring an editorial feature that highlights the benefits of a low-fat diet and...

DEALS: Sky Sports strikes PCA deal.(Professional Cricketers' Association, www.cricnet.com hosted within skysports.com)(Brief Article)
July 1, 2003... Sky Sports has struck a deal with the Professional Cricketers' Association (PCA), which will see the association's web site (www.cricnet.com) hosted within skysports.com, with the two sites exchanging content.

DEALS: Press Association signs agreement.
July 1, 2003... The Press Association has signed a content agreement with attheraces to provide live datafeeds and form guides to all the horseracing venture's platforms. This will include the web site, iTV channel, telebetting operation and branded audio...

DEALS: GoJobsite partners with CareerBuilder.com.(web site links)(Brief Article)
July 1, 2003... UK internet recruitment firm GoJobsite has partnered with US recruitment resource CareerBuilder.com. The two companies will place links to one another's web sites on their home pages and sell job postings for one another's sites.

DEALS: Avanti buys Translucis.(Avanti Telecommunications Ltd. acquires Translucis U.K. Ltd.)(Brief Article)
July 1, 2003... Broadband telecoms firm Avanti has bought Diageo-backed in-bar digital-media network Translucis, which operates 250 in-bar plasma screens. Translucis was part of Diageo New Business Ventures which recently closed its SMS company Nightfly.

Waterways firm puts pounds 5m into portal promoting UK holidays.(British Waterways PLC and Waterscape.com)(Brief Article)
July 1, 2003... British Waterways-owned firm Waterscape has ploughed pounds 5 million into the launch of Waterscape.com, a site that aims to promote these regions as travel and leisure destinations. The site, designed by interactive creative agency Poke...

Argos updates search facility and delivery.(Argos Distributors Ltd., www.argos.co.uk)(Brief Article)
July 1, 2003... High-street retailer Argos has relaunched its site (www.argos. co.uk) with improved search facilities and a new look. Consumers can now look for products using variables such as colour and style. Argos has added features such as Home Zone...

BT and Yahoo! team up for broadband.(BT Yahoo! Broadband)(Brief Article)
July 1, 2003... BT and Yahoo! have teamed up to offer consumers a new broadband service called BT Yahoo! Broadband. Under the alliance, BTopenworld will undergo a major transformation to enhance its broadband service, which will be renamed BT Yahoo!...

NatWest launches updated web site.(National Westminister Bank PLC, www.natwest.com)(Brief Article)
July 1, 2003... NatWest has relaunched its site (www.natwest.com) to make it more customer-focused, with an improved look, streamlined content and new functionality. Among the changes, content has been cut by two-thirds to make navigation easier and copy...

Espotting and FindWhat to finalise merger.(Espotting Media and FindWhat.com Inc.)(Brief Article)
July 1, 2003... Pay-per-click ad network Espotting Media now has a foothold in the US with the announcement of a merger with Find What.com, the Nasdaq-listed provider of performance-based internet marketing services. The transaction values Espotting at...

Good month/bad month.(various marketing industry news)(Brief Article)
July 1, 2003... A good month for financial data firm Bloomberg, which launched an interactive financial news channel on Sky digital. Viewers can use the TV share portfolio manager to create a personal portfolio, displayable as a personal ticker whenever they...

Walkers in biggest ever promo via on-pack SMS competition.(Walkers Crisps Ltd., www.walkerstxt2win.co.uk)(Brief Article)
July 1, 2003... Walkers aims to raise sales of its snack brands with a five-month on-pack SMS promotion allowing consumers to win instant text credit to their phones. The TXT2WIN promo, running on 270 million packs of Walkers Snacks brands, features...

JUST BREAKING: Top 10 breaking banners by impressions (1-31 May 2003).(U.K.)(Brief Article)(Illustration)
July 1, 2003... 1 MBNA Europe Bank MBNA Loan Calculator 2 Sainsbury's Bank Plc Sainsbury's Bank Loans 3 BT BTopenworld Anytime 4 Guardian Newspapers View the new Honda commercial 5 Lombard...

Audi tests users' attitudes in fun online promo for its new A3.(Audi UK, www.audi.co.uk)(Brief Article)
July 1, 2003... Audi is using an online campaign to support the pre-launch and launch of the new A3. Digital agency Good Technology developed the promotion, which is running into July. The aim is to make new customers aware of the new model, particularly...

ANM launches cross-platform job channel.(londonjobs.co.uk)(Brief Article)
July 1, 2003... Associated Newspapers and Associated New Media (ANM), its digital publishing arm, have launched a joint cross-platform venture, londonjobs.co.uk. Under the deal, the recruitment channel of This is London (www.thisislondon.co.uk) will...

MatchPoints offers free dating service.(MatchPoints.co.uk)(Brief Article)
July 1, 2003... A new online dating web site called MatchPoints.co.uk will deliver a free service to users. It operates using a reward-based points system whereby 'Love' points are collected by subscribers as they complete various activities on the site....

Travel brands boost OTC's web portfolio.(Online Travel Corporation PLC)(Brief Article)
July 1, 2003... Online Travel Corporation has bought two travel web sites and launched another in a bid to expand its product portfolio. The travel e-tailer purchased Deckchair.com and LeisureHunt. com from World Travel Direct for pounds 150,000 cash. It...

Account wins.(various marketing news; Lloyds TSB Insurance retains Zendor)
July 1, 2003... Lloyds TSB Insurance has picked Zendor, the interactive and fulfilment specialist, to work with its e-commerce team to provide usability and design-consultancy services for its sites, Screentrade.co.uk and Insurance.co.uk. The Royal Opera...

OWEN ON DIGITAL MEDIA: Freeview attracts youth market to digital radio via TV.(U.K.)
July 1, 2003... It's a cliche to say that digital media is fast changing and dynamic - it's also an understatement. Little more than 12 months ago, digital terrestrial TV looked like a failed experiment and digital radio still resembled a technology in search...

Heart charity portal integrates branding.(British Heart Foundation)(Brief Article)
July 1, 2003... The British Heart Foundation has relaunched its site to raise online monthly donations above its average pounds 10,000 and integrate it with offline advertising. Craik Jones Digital undertook the revamp, which coincided with British Heart...

Viewers to use SMS to play Millionaire live.(mobile phones and Who Wants To Be a Millionaire? interactive)(Brief Article)
July 1, 2003... ITV1 viewers can now use their mobile phones to play along in real-time with Who Wants To Be A Millionaire? Celador International and relationship-marketing company Whoosh Group have teamed up to offer the integrated wireless service. ...

TRACKER: Fast mover: uDate.(online dating services market research U.K.)(Brief Article)
July 1, 2003... Online dating sites have increased their popularity significantly since the beginning of the year. Traffic to the sector has risen by 17 per cent since January and dating sites now account for 0.6 per cent of all visits on the internet, up from...

Toyota builds on F1 Euro activity online.(Toyota Motor Marketing Europe)(Brief Article)
July 1, 2003... Toyota Motor Marketing Europe has invested two million euros (pounds 1.4m) in a pan-European integrated campaign to support its motorsport activity. Digital agency de-construct has created a microsite (www.toyota-europe.com/f1) featuring a...

Britvic creates Tango game in drinks push.(Britvic Soft Drinks Ltd., www.tango.tv and www.FreekeeSoda.com)(Brief Article)
July 1, 2003... Britvic Soft Drinks is running online campaigns to back TV ads for Tango and Freekee Soda. Grand Union digital communications agency created a Flash game for the Tango site (www. tango. tv) which launched last year. The Adventures of Nylon...

Ministry uses digital to back mag launch.(Ministry of Sound, www.ministryofsound.com/trash)(Brief Article)
July 1, 2003... Ministry of Sound is running digital activity as part of a pounds 1.5 million campaign for the launch of lifestyle magazine trash at the beginning of July. An SMS promo kicked off four weeks before launch with teasers to Ministry's...

GRIFFITHS ON MOBILE: Where's the filling in the sandwich at the technicolour bar?(wireless internet access)
July 1, 2003... So what makes a successful mobile internet? Let's think of it as an Italian snack bar; customers want to come in, quickly find what they want, snack and leave. Compare this to the French gourmet meal of the fixed-line internet where people...

TIME THIEF: Susie Lonie, senior product manager Vodafone, tells us her day.(marketing U.K.)(Brief Article)(Column)
July 1, 2003... 30% Writing and planning I'd say this was about a third of my job - sitting at my PC writing minutes and reports, as well as replying to emails. My PC is my route to the outside world and a way I get things to happen. I send round an email...

GlaxoSmithKline promotes Beconase via weather site.(partnered with Landmark Communications Inc., weather.co.uk)(Brief Article)
July 1, 2003... GlaxoSmithKline Consumer Healthcare has partnered with Landmark Communications' weather.co.uk to promote its Beconase Hayfever nasal spray. Its sponsorship of the weather site was brokered by MediaCom, with creative by glue London, and it...

Nestle pushes Rolo through an online survey at Confetti.co.uk.(marketing U.K.)(Brief Article)
July 1, 2003... Nestle is pushing its Rolo brand with a survey on wedding site Confetti (www.confetti.co.uk). The June campaign aims to raise awareness of the strap-line 'Discover the power of the last Rolo'. A survey on the site asks brides and grooms...

Qjump facelift aims to raise ticket sales.(www.qjump.co.uk)(Brief Article)
July 1, 2003... National Express Group's rail ticket-selling arm Qjump (www. qjump.co.uk) has relaunched its business and consumer-facing sites to increase sales. The redesign has been carried out by digital agency Wheel: Group. It aims to highlight...

O2 targets SMEs for Online Business Shop.(small and medium business enterprises)
July 1, 2003... Mobile operator O2 is promoting its newly launched Online Business Shop via a web campaign targeting SMEs. Also, O2 becomes the first mobile services partner of the British Chambers of Commerce (BCC) to push a service (www....

PERFORMANCE INDEX: 1 May - 30 May 2003, 8am - 8pm.(The Revolution Keynote Performance Index)(Brief Article)(Illustration)
July 1, 2003... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability. The top 10 are featured each week, and the worst performing web...

GAFFNEY ON AMERICA: Newspaper web sites are partying like it's the 1990s.(Reuters Group PLC and Multex.com Inc.)(Column)
July 1, 2003... I'd hate for this to start like some kind of Tina Brown column, but I went to a party in New York City recently that showed me a lot about where the internet ad business is at these days. In short, this business has more momentum than it...

MOVING ON UP: Appointment at Premierbet (www.premierbet.com).(Mark McGuinness)(Brief Article)(Interview)
July 1, 2003... Mark McGuinness has been appointed the first director of marketing at online and telephone football-betting specialist Premierbet (www.premierbet.com). He was marketing controller at betinternet.com for three years, responsible for its...

APPOINTMENT AT: 3 UK.(Gareth Jones)(Brief Article)
July 1, 2003... Gareth Jones, former group director of sales and distribution for Orange, is the new chief operating officer of 3 UK, the 3G mobile network. He will handle all customer-facing business, including stores, contact centres, products and services....

APPOINTMENT AT: WARL evolution.(Keith Chamarette)(Brief Article)
July 1, 2003... WARL evolution, the full-service interactive agency within the WARL Group, has taken on a new project manager for some of its highest-profile business, which includes Gossard and Procter & Gamble. Keith Chamarette joins from Agency Republic...

APPOINTMENT AT: YooPublica.(David Docherty)(Brief Article)
July 1, 2003... Former head of broadband at Telewest, David Docherty has become the first chief executive at public sector interactive television provider YooPublica. The firm, a wholly-owned subsidiary of YooMedia plc, aims to deliver iTV and mobile content...

Blyth joins UK Usability Professional committee.(Gerred Blyth, amberlight partners)(Brief Article)
July 1, 2003... Gerred Blyth, senior partner at usability firm amberlight partners, has joined the UK Usability Professional Association committee as business development representative. His remit includes improving understanding between usability...

APPOINTMENT AT: Kelkoo.(Tim Frankcom)(Brief Article)
July 1, 2003... Kelkoo, the online shopping engine, has appointed Tim Frankcom as European travel category manager. He brings five years' travel experience to his role, having worked at British Airways, concentrating on e-commerce, and American Airlines.

APPOINTMENT AT: e-relationship marketing (e-rm).(Jennifer Deacon)(Brief Article)
July 1, 2003... Digital marketing firm e-relationship marketing (e-rm) has appointed Jennifer Deacon, formerly business development executive at email-marketing firm Email Centre, as business development manager. She will help grow the business via marketing...

APPOINTMENT AT: TBG.(Simon Booth)(Brief Article)
July 1, 2003... Simon Booth, head of ecommerce sales at Freeserve, has left the ISP to join digital marketing agency TBG. He heads up business development at TBG and sister firm adShape, which tests marketing services and products. TBG clients include Tiscali,...

APPOINTMENT AT: Draft London.(Rhydian Fisher)(Brief Article)
July 1, 2003... Rhydian Fisher has been hired by integrated marketing agency Draft London, whose recent account wins include Telewest, as business development director, digital. He will look to boost existing business and win new clients in web, iTV and...

APPOINTMENT AT: Agency Republic.(appointed Kate Harris)(Brief Article)
July 1, 2003... Kate Harris has joined integrated shop Agency Republic as senior strategist on O2 and BT. She was previously at AKQA for three years as senior account planner on accounts like Orange and Xbox. Before that, she was at McCann-Erickson and Saatchi...

APPOINTMENT AT: E-consultancy.com.(Julie Rath appointed)(Brief Article)
July 1, 2003... E-consultancy.com has appointed Julie Rath as business development manager. She will drive the e-business information and advice firm's corporate membership growth and its roundtable events program. Previously, she was accounts director at e2...

APPOINTMENT AT: Agency.com.(appoints Clayton Jensen)(Brief Article)
July 1, 2003... Clayton Jensen has joined the London office of Agency.com as co-creative director. He leaves the marketing group's San Francisco office where he worked with brands such as Visa. Jensen was creative director at Red Sky Interactive (San...

APPOINTMENT AT: Inbox Media.(Mel Stanley appointed)(Brief Article)
July 1, 2003... Mel Stanley becomes head of planning at direct marketing and email specialist Inbox Media. Stanley had been running her own consultancy for a while and has held senior agency roles at Proximity London, EHS Brann and WWAV Rapp Collins. Inbox has...

Columbia TriStar in online video promo.(Identity by Columbia TriStar Films UK)(Brief Article)
July 1, 2003... Columbia TriStar has used an online video campaign to push the release of thriller Identity. Integrated marketing agency Haygarth was responsible for creative while Manning Gottlieb OMD Interactive handled online media planning and buying....

Green Flag unveils faster web offering.(Green Flag Motoring Assistance, www.greenflag.com)(Brief Article)
July 1, 2003... Car breakdown-service company Green Flag Motoring Assistance has redeveloped its site (www.greenflag.com) to appeal to a wider audience. The redesign was carried out by the site's host, e-business agency TechnoPhobia. It aims to adhere...

Conair shows diversity of its BaByliss range.(www.babyliss.co.uk)(Brief Article)
July 1, 2003... Conair-owned haircare brand BaByliss is relaunching its UK site to focus on product and after-sales information to both consumer and trade audiences. Designed and developed by new-media agency beech2, the site (www.babyliss.co.uk) aims to...

PANKHURST ON DOTCOM LIFE: Creating a weblog for my kids brings out the child in me.(Friends Reunited)(Column)
July 1, 2003... One of the paradoxes of running a successful dotcom is that, like an ageing rock star, you are in danger of losing touch with the ideas and enthusiasm that encouraged you in the first place. That might all sound a touch melodramatic but,...

Maxim goes live with new mobile service.(Vodafone live!)(Brief Article)
July 1, 2003... Maxim magazine content will be available to Vodafone live! users in the UK via an agreement between Dennis Publishing and the Netherlands-based Mobile Media International (MMI). The Maxim Mobile service, to launch at the end of June, will...

Site offers a cancer care network for kids.(www.riprap.org.uk)(Brief Article)
July 1, 2003... A new site for teenagers whose parents have cancer aims to offer them support and information (www.riprap.org.uk). The University of Sheffield is working with digital marketing shop Arnold Interactive to develop the online programme....

MY INBOX: Jon Sharpe - itraffic.(marketing e-mails)(Column)
July 1, 2003... Jon Sharpe managing director of digital marketing agency itraffic, believes good marketing email hits the right people with the right message What percentage of the emails you get each week are marketing or commercial emails? Is this too...

Telegraph launches Fantasy Wimbledon.(Sport.telegraph.co.uk introduces electronic tennis game at www.games.telegraph.co.uk)(Brief Article)
July 1, 2003... Sport.telegraph.co.uk has unveiled its Telegraph Fantasy Wimbledon game for the 2003 tennis tournament. Players must register (www. games.telegraph.co.uk) to play. Users select 10 male and 10 female tennis stars from the top 32 world...

Lipovitan backs TV ad with Vitality site.(www.lipovitan.co.uk)(Brief Article)
July 1, 2003... Revitalising drink Lipovitan Vitality has opened a consumer site (www.lipovitan.co.uk). The launch follows a TV ad push and aims to grow the product in the UK market. The site looks to educate people about their health and wellbeing, and...

VITAL STATISTICS: This month - High-street retailers.
July 1, 2003... With more people shopping online, what can the high-street retailers do, asks Charlotte Goddard. When it comes to customers' online purchases, Amazon is still king, according to research firm NOP World's twice-yearly Internet User Profile...

ANALYSIS: Brands go direct to desktops.
July 1, 2003... The recent launch of Yell.com's new search toolbar has put the focus on an oft-neglected part of technical real estate on every user's desktop. At the dotcom height in 2000, plenty of services and web sites tried to exploit this connection...

ANALYSIS: Digital Forum a success all round.
July 1, 2003... It was tiring but well worth it. That was the overall feeling at the Revolution Forum 2003 on 4-6 June at The Oxford Belfry. The event saw a swarm of digital marketers and suppliers take over this peaceful hotel to do business, forge...

ANALYSIS: Online dating gets more competitive.
July 1, 2003... The search for love online, or at least a few drinks and a nice dinner, is becoming increasingly commonplace. Summer has brought a clutch of new online dating services, perhaps the highest profile of which is June's launch of Yahoo!...

VOX POP: What skills set apart a good digital marketer?
July 1, 2003... What abilities does a marketer need to be the best in digital? Last month's feature on the 40 people you should really know in digital marketing (Revolution, June, p34) highlighted the wealth of talent that exists in the online sphere. ...

EDITORIAL: The right people in the right place.(Editorial)
July 1, 2003... Mergers, acquisitions and joint-ventures are facts of business life. In the digital world, they may even be more prevalent, thanks to the pace of change and the rush to consolidate in most sectors since dotcoms felt the financial and investment...

COMMENT: Is the end of the rollercoaster madness nigh?(Editorial)
July 1, 2003... I'm feeling slightly nostalgic. It's 10 years this month since I drove to North London to sign up to Demon Internet. These days being online is no big deal. Way back then, having an internet connection was slightly less common than having three...

SHOPPING: Review - Le Tour's here but where's the gear?(Editorial)
July 1, 2003... My friend's birthday is at the beginning of July and, as she is planning to see the Tour de France, I thought it would be a good idea to buy her some memorabilia as a present, perhaps a T-shirt, which she could wear at the event. It was easy to...

SHOPPING STATS: Laura Ashley scores with style online.(high scores for fashion retailer's Web site)
July 1, 2003... The fashion retailer beat its pounds 1 million online sales target in its first year and its site shows why. The problem with buying clothes online, so people say, is that you can't try them on, but people have been buying from catalogues...

SECTOR CHECKER: Men can get more than girls and gadgets on lifestyle sites.
July 1, 2003... ValueClick's Carl White uncovers no surprises in content, but finds praise for sites offering more than a mirror of their printed equivalents Web: www.maxim-magazine.co.uk Developer: Dennis Interactive The web site has a clean,...

VISITBRITAIN: UK passport for online tourism.
July 1, 2003... VisitBritain's Peter Varlow tells Charlotte Goddard how the 'Think global, act local' idea is working to promote the UK online Writing this on a grey and drizzly mid-summer day, it's easy to sympathise with those whose job it is to market...

ENTREPRENEURS REVISITED: The leaders of the pack.
July 1, 2003... Since our Trailblazer feature was born in 1997, some 180-odd companies and their founders have been featured. We catch up with some of them Trailblazer, our regular feature page focusing on innovation in the digital industry, has proved to...

CREATIVE: In search of online creative.
July 1, 2003... Observers might feel creativity is dead on the internet, yet the reality is far different. But the best work still needs to stand up, as Emily Booth finds out I'm no Norris McWhirter in the memory stakes, but I can easily pick out a few...

THE REVOLUTION EMAIL REPORT SPONSORED BY VERTIS: Taking targeted mail to new levels.
July 1, 2003... When choosing an email broadcast partner, the most important factor appears to be: can they send one million an hour or 10 million an hour? Of course, price is a consideration, but the 'wow' factor of the sheer scale of your partner's...

THE REVOLUTION EMAIL REPORT SPONSORED BY VERTIS: Spam - Will spam filters save email?
July 1, 2003... Robert Gray finds a united front against the rising tide of junk email, but much more needs to be done to prevent it spiralling out of control Everyone hates spam. Well, everyone apart from a small band of prolific and unscrupulous...

THE REVOLUTION EMAIL REPORT SPONSORED BY VERTIS: Email marketing - Thursday's email works hard for a living.
July 1, 2003... Tamsin Bishton finds out which day and time is the best for sending out emails At the end of last year email marketing was the most used online marketing tool, according to research by DoubleClick, with 69 per cent of marketers using it...

DM spenders get digital.
July 1, 2003... Direct mail marketing has lost none of its popularity, especially for financial services companies. But are they going to take up digital? In the face of an advertising recession, direct mail has been showing continual growth, with spending...

PROMOTIONS MASTERCLASS: The Revolution Masterclass on Online competitions.
July 1, 2003... Competitions can be used to drive traffic to web sites, but brands need to think before embarking on such promotions, says Philip Smith Little appeals more to people than the idea of getting something for nothing. With that in mind it's...

TRAILBLAZER: Curtain up.
July 1, 2003... EasyCinema, Stelios Haji-Ioannou's latest venture, will impose the same no-frills, advance-booking model that worked so well for easyJet. He is a Greek entrepreneur with a penchant for publicity. It is a bright orange building in the heart...

CREATIVE REVIEW: Jon Williams, interactive creative director, Publicis Dialog.
July 1, 2003... With clients including Renault and Camelot, Williams is responsible for all interactive output for Publicis UK. He has strong views on online creativity. 'It keeps trying to be bigger and better,' he says. 'The stats on interruptive rich media...

CAMPAIGN OF THE MONTH: Audi A8.
July 1, 2003... Audi made use of digital media for the pre- and launch stages of a UK campaign to push its new model, the A8. Campaign: Audi A8 UK launch Client: Audi Agency: Good Technology Campaign aim: The digital pre-launch promotion...

TERMINATOR 1: Pure escapism, the pot of gold at the end of the internet.
July 1, 2003... I know I've just written a three-page feature about online creativity (see p42), but I can't help banging on about it a little bit more. What really got me - and, OK, I'm getting a bit Birkenstock and dreadlocks here - was the internet's...