Revolution articles from January 2004

Revolution archives from January 2004

Letter from the editor.
January 1, 2004... It is one thing for a brand, however well established offline, to get a firm foothold online and make its digital presence felt. But, it is quite another to stay there and keep ahead of the pack in this rapidly changing sector. Nowhere is that...

DEALS: fotoTXT to launch.(02 (Online) Ltd.)(Brief Article)
January 1, 2004... O2 has joined with mobile-imaging company Image Semantics to launch fotoTXT, a service enabling phone owners to customise pictures with their own text for sending personalised messages. It has been launched with a themed version for TV show Pop...

DEALS: OTC announces extension.(Online Travel Corporation PLC)(Brief Article)
January 1, 2004... Online Travel Corporation (OTC) has announced a one-year extension of its contract to supply travel content to ISP Freeserve, following a contested pitch. Content includes flights, ferries, villas, Eurostar, cottages and self-packaged holidays....

DEALS: Fish4 principle provider.(MSN Property Channel)(Brief Article)
January 1, 2004... Fish4 will be the principle content provider on MSN's Property Channel, previously the House and Homes channel. Under the terms of the six-figure, one-year deal, MSN users have access to features such as homes for sale and to rent, as well as...

DEALS: Emirates Airline sponsor.(2006 FIFA World Cup, Germany)(Brief Article)
January 1, 2004... Emirates Airline has become the title sponsor of the web site for the preliminary draw for the qualifying rounds of the 2006 FIFA World Cup in Germany. The firm is giving away VIP tickets for the opening ceremony in a competition to close on 15...

DEALS: Sportingbet signs partnership.(with YooMedia)(Brief Article)
January 1, 2004... Online sports betting and casino company Sportingbet has signed an exclusive three-year partnership with interactive entertainment group YooMedia. It will provide odds setting, customer services and transaction capabilities, which will enable...

DEALS: Yahoo! works with Robbie.(Yahoo! U.K. & Ireland deal with Robbie Williams)(Brief Article)
January 1, 2004... Yahoo! UK & Ireland is working with Robbie Williams to provide content for its Yahoo! Messenger service. Users can customise their messenger service with an interactive Robbie-themed environment, as well as having the chance to win DVDs, CDs...

DEALS: hot group buys Jobsin.co.uk.(online employee recruitment company )(Brief Article)
January 1, 2004... Recruitment company hot group has bought internet-based recruitment company Jobsin.co.uk in a pounds 400,000 agreement. The purchase price will be satisfied by the issue of new ordinary shares in hot group.

DEALS: Multimap.com and JJB strike deal.(www.jjb.co.uk)(Brief Article)
January 1, 2004... Multimap.com has struck a deal with sports retailer JJB Sports, which will allow users of the JJB site (www.jjb.co.uk) to search for their nearest store and view a map of the surrounding area in 10 different scales. Users can also find out the...

DEALS: Aerodeon partners with Bluegrid.(marketing U.K.)(Brief Article)
January 1, 2004... Mobile marketing agency Aerodeon has partnered with mobile coupon specialist Bluegrid to deliver mobile coupon and loyalty programmes to UK brands and retailers.

DEALS: Kodak and Nokia team up.(United Kingdom)(Brief Article)
January 1, 2004... Kodak and Nokia have teamed up to roll out a service allowing Nokia picture-phone users to print out their pictures at Kodak kiosks in Nokia stores. Users can use their handsets to beam images to the Picture Maker kiosk using Bluetooth or...

ANM paves way for Daily Mail and The Mail on Sunday online.(Associated New Media www.dailymail.co.uk and www.mailonsunday.co.uk)(Brief Article)
January 1, 2004... Associated New Media is finally bringing the Daily Mail and The Mail on Sunday newspapers on to the web in 2004. Online versions of the two publications, at dailymail.co.uk and mailonsunday.co.uk, will have exclusive news and features, as...

Ask Jeeves joins Friends Reunited site.(Ask Jeeves U.K.)(Brief Article)
January 1, 2004... Friends Reunited has chosen Ask Jeeves UK to provide its site with a branded search function. The deal will let users search the internet direct from friends reunited.co.uk using Ask Jeeves. The deal is aimed at people using the...

Comic Relief keeps mobile push going.(retains Flytxt)(Brief Article)
January 1, 2004... Comic Relief is to continue its focus on mobile fundraising, having rehired Flytxt to offer it. Martin Gill, new media fundraising manager at Comic Relief, pointed out: 'We fully intend to cultivate our use of wireless activity to maximise...

Coca-Cola to offer music downloads.(Coca-Cola Great Britain)(Brief Article)
January 1, 2004... Coca-Cola is set to sell music downloads for the first time through a new web site being launched in January. 'We are in the business of selling soft drinks and that is what we are promoting with downloadable music,' said Raf McDonnell,...

Sun Online in Wilkinson Sword promo.(www.the sun.co.uk advertises Wilkinson's Sword's Quattro razor)(Brief Article)
January 1, 2004... The Sun's web site (www.the sun.co.uk) is hosting a specially commissioned ad campaign for Wilkinson Sword's Quattro razor. The campaign uses former Liverpool and West Ham footballer Neil 'Razor' Ruddock and stars of The Sun's Page 3 to...

Anchor unveils pounds 100,000 site to coincide with TV campaign.(www.anchordairy.co.uk)(Brief Article)
January 1, 2004... Dairy brand Anchor has created its first site to coincide with the launch of a new pounds 5 million TV ad campaign. The web site (www.anchor dairy.co.uk) was designed and developed by marketing agency BD Network. Content features the...

Good month/bad month.(various news)(Brief Article)
January 1, 2004... Good news for interactive TV advertisers as Sky announced a new pricing policy that cuts the cost of iTV campaigns by 30 per cent (see feature p66). It was a good one for Google, which launched a desktop version of its search facility....

JUST BREAKING: Top 10 breaking banners by impressions - (1-31 November 2003).(advertising United Kingdom)(Brief Article)(Illustration)
January 1, 2004... 1 Freeserve Pick Freeserve 2 Capital One Bank Capital One Platinum Card 3 CD Bramall Need a Car? 4 1 Click (UK) Ltd How quickly do you need your loan? 5 Lombard Direct Lombard Direct Loans 6...

Littlewoods Casino in digital promo to boost downloads.(TBG (London, England) retainer)(Brief Article)
January 1, 2004... Littlewoods Casino is aiming to increase downloads of its software with a marketing campaign in conjunction with digital agency TBG. A series of test campaigns, including contextual marketing, and both search-engine marketing and...

Managers seal Wheel: Group buyout.(Primedia, South Africa)(Brief Article)
January 1, 2004... Digital agency Wheel: Group has undergone a management buy-out from its South African parent firm Primedia. The agency has been bought by Wheel Communications, a company controlled by Philip Hunt, chief executive of Wheel, and Ewen...

FastPay rolls out small trader facility.(online payments service by National Westminister Bank P.L.C. (London, England))(Brief Article)
January 1, 2004... FastPay, the online payments facility from NatWest, has been rolled out to small traders who want to make their products or services available for sale over the internet. The payment system offers traders an alternative to waiting for a...

IVillage teams up with DatingDirect.(IVillage.co.uk deal with DatingDirect.com)(Brief Article)
January 1, 2004... IVillage.co.uk has joined forces with DatingDirect.com. The deal will see DatingDirect.com provide the women's site's dating service for the next two years. Its white-label service will power the dating offering on a new-look area of the...

Account wins.(various advertising agency deals U.K.)
January 1, 2004... National Express has hired E3 Media to develop a microsite for its airport arm following a three-way pitch. The site, which will be part of a broader marketing campaign worth some pounds 1 million, will offer customers online booking and travel...

OWEN ON DIGITAL MEDIA: Great work under pressure singles out digital creative.(web site design services)
January 1, 2004... It is common for digital creative specialists to aspire to be just as good as the best ad agencies. However, as things stand, many would also argue that we still have a long way to go. To help us on this journey, it is felt that digital work...

MMA unveils revised mobile guidance.(Mobile Marketing Association U.K.)(Brief Article)
January 1, 2004... The Mobile Marketing Association (MMA) has unveiled its first comprehensive code of conduct for the UK's mobile sector. The MMA's Code of Conduct reinforces new privacy regulations, including the new Privacy & Electronic Communications...

Starbucks gives site a seasonal twist.(Starbucks Coffee Company U.K. Ltd. www.starbucks.co.uk)(Brief Article)
January 1, 2004... Starbucks Coffee Company has opened a seasonal UK-focused site called The Lounge. The web site, developed by Wheel: Group, can be accessed through Starbucks' main UK site (www.starbucks.co.uk). It was launched with Christmas content...

Tussauds overhauls internet presence.(Tussauds Group Ltd. retains Liquorice)(Brief Article)
January 1, 2004... Tussauds Group has hired marketing communications agency Liquorice to build new web sites for its Thorpe Park (www.thorpe park.co.uk) and Chessington World of Adventures (www.chessington.co.uk) attractions, due to go live in spring 2004. ...

Farley's promotes milk formula online.(www.farleyscloserbynature.co.uk)(Brief Article)
January 1, 2004... Farley's, the baby-food brand, has launched a new web site as part of its drive to support its enhanced milk formula range. The site (www.farleyscloser bynature.co.uk), designed by WCRS, will offer advice and guidance to mothers who are...

O2 in web-only push for MMS handsets.(O2 (Online) Ltd. marketing by Agency Republic)(Brief Article)
January 1, 2004... O2 Online aims to drive Christmas sales of its MMS handsets with an online-only promotion across 150 web sites. Created by Agency Republic, the campaign features a festive, interactive hand-eye co-ordination game targeting youths. 'Is your...

Home Office opens site on immigration.(United Kingdom www.workinginbritain.gov.uk)(Brief Article)
January 1, 2004... The Home Office is launching a site about legal migration into the UK (www.workinginbritain. gov.uk), designed and developed by brand specialist Citigate Lloyd Northover. Beverley Hughes, Home Office minister, said: 'The new site will help...

GRIFFITHS ON MOBILE: Mobile to show true colours and we'll win the Six Nations.(United Kingdom)
January 1, 2004... As we say good-bye to the old year and hello to the new, I'm going to stick out my neck and make a few predictions for the mobile market in 2004. Anyone want to give me the odds against my crystal-ball gazing? 1) Reliance on mobiles will...

Yahoo! pushes finance site with integrated campaign.(www.yahoo.co.uk/makemoneybehappy)(Brief Article)
January 1, 2004... Yahoo! UK & Ireland is targeting ABC1 men with banner and viral activity as part of an integrated campaign to promote its personal finance web site. The viral game MakeMoneyBe Happy (www.yahoo.co.uk/make moneybehappy), developed by digital...

Fiat capitalises on football link with 'design a van' microsite.(www.fiatvans.co.uk)(Brief Article)
January 1, 2004... Fiat Commercial Vehicles has launched a microsite to build on its association with football. The company, which sponsors The Sun's football supplement, Supergoals, aims to promote its vans through the new web site (www.fiatvans.co.uk),...

BBCi rolls out online science centre for kids.(www.bbc.co.uk/schools/scienceclips)(Brief Article)
January 1, 2004... BBCi Schools is launching an educational site called Science Clips (www.bbc.co.uk/schools/scienceclips), aimed at five to 11-year-olds and their teachers. The online science centre has 36 interactive Flash-based experiments, catering for...

TIME THIEF: Nick Thain, online marketing director, IPT, tells us his day.(Brief Article)(Column)
January 1, 2004... 30% Internal account management meetings I manage a team of two, which is about to become four, but I am also involved in managing project teams. 20% Creating, writing and designing briefs We've just relaunched MyOffers...

Amazon teams up with British Library.(Amazon.co.uk)
January 1, 2004... Amazon.co.uk has teamed up with the British Library, making rare, antiquarian and out-of-print books available to buy online. The British Library has added details of more than 2.55 million titles to Amazon.co.uk's book catalogue, 1.7...

PERFORMANCE INDEX: 1 November - 30 November 2003, 8am - 8pm.(web site evaluations U.K.)(Brief Article)(Illustration)
January 1, 2004... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability. The top 10 are featured each week, and the worst performing web...

GAFFNEY ON AMERICA: When is customer data a matter of national security?(privacy and internet marketing)(Column)
January 1, 2004... I'm not sure if this is an American trait or not, but while we all want to know everything about basketball star Kobe Bryant's case and Michael Jackson's private life, heaven forbid if anyone pokes around in our affairs. So, it's with some...

MOVING ON UP: Appointment at ValueClick.(Vanessa Kent)(Brief Article)
January 1, 2004... ValueClick, the online marketing firm, has appointed Vanessa Kent to the new role of corporate development director. She joins from competitor Double-Click where she was director of account management, EMEA. With more than eight years'...

MOVING ON UP: Appointment at lastminute.com.(Ian McCaig)(Brief Article)
January 1, 2004... Ian McCaig, chief operating officer of lastminute.com, joins the board as an executive director. He also takes on Martha Lane Fox's responsibilities. Lane Fox, lastminute.com's group managing director, is standing down from her executive role...

MOVING ON UP: Appointment at Loans.co.uk.(Jamie Millan)(Brief Article)
January 1, 2004... Loan-broker Loans.co.uk has made Jamie Millan director of business development. He has worked at the firm for five years, previously as business development manager and underwriting manager. In his new role, Millan will work with Loans.co. uk...

MOVING ON UP: Appointment at MarketingNet.(Louise Kennedy becomes managing director at MarketingNet.)(Brief Article)
January 1, 2004... Louise Kennedy becomes managing director at web services agency MarketingNet, where she has worked for four years on business development and accounts like Dunlop Aerospace, Imperial Tobacco and 3M.

MOVING ON UP: Appointment at Fox Kids UK.(Paul Myers)(Brief Article)
January 1, 2004... Fox Kids UK has hired Paul Myers as online producer. He brings online, creative and marketing experience from working at firms like Celador International. He will be responsible for the content of Foxkids.co.uk and development of the corporate...

MOVING ON UP: Appointment at MSN UK.(Bronwyn Kunhardt)(Brief Article)
January 1, 2004... Bronwyn Kunhardt has been promoted to head of image and reputation after five years at MSN UK. Her remits covers external image, customer and consumer relations, and business intelligence. She replaces Matt Whittingham, who moved to the new...

MOVING ON UP: Appointment at TradeDoubler.(Will Cooper)(Brief Article)
January 1, 2004... Will Cooper has been promoted to the management board of TradeDoubler as chief marketing officer. He has been with the online marketing and sales services firm since 2000, when he joined to help set up the UK operation and broker strategic...

MOVING ON UP: Appointment at Hyperlink Interactive.(Stephen Morris, Paul Champion, Richard George)(Brief Article)
January 1, 2004... Web agency Hyperlink Interactive has appointed three vertical sector managers in retail, government and finance. Stephen Morris becomes retail sector manager, Paul Champion new sector manager for Government, while the financial services sector...

MOVING ON UP: Appointment at One.Tel.(Toby Treacher)(Brief Article)
January 1, 2004... One.Tel, the web, mobile and fixed-line provider, has made Toby Treacher head of internet services. He will be responsible for internet products and services, narrowband and broadband. Previous roles include general management in hi-tech firms....

MOVING ON UP: Appointment at Easy Date.(Ron Edmonds)(Brief Article)
January 1, 2004... Easy Date has appointed Ron Edmonds to the newly created role of commercial director. He will work with co-founders Simon Narracott and Fiona Maclean and help to expand the business by partnering companies looking to run dating services. He has...

MOVING ON UP: Appointment at Shazam.(Will Mills)(Brief Article)
January 1, 2004... Shazam, the mobile music recognition firm, has hired Will Mills as head of music. He brings five years' experience in the music world, including A&R and label management. He will build links with the music industry and support mobile promotions...

MOVING ON UP: Appointment at Wrapit.(Samantha Ezro)(Brief Article)
January 1, 2004... Wrapit, the online wedding-list firm, has hired Samantha Ezro as sales and marketing manager. She was recently marketing manager at Cantos.com, the city site that helps firms communicate with investors.

MOVING ON UP: Appointment at Travelocity UK.(Ned Booth)(Brief Article)
January 1, 2004... Ned Booth has become managing director of online travel firm Travelocity UK. He launched Travelocity.co.uk in 1998 as director of global market development for Travelocity.com, and more recently led the product development and marketing teams...

First Direct offers user spend service.(www.firstdirect.com)(Brief Article)
January 1, 2004... Branchless bank First Direct is offering customers an analysis of their spending to help them manage their finances online (www.firstdirect.com). The service takes the bank into the realm of paid-for financial management services, like...

BA selects Be Free for affiliate scheme.(British Airways Holidays marketing retainer)(Brief Article)
January 1, 2004... British Airways Holidays has selected Be Free, a ValueClick company, to build an affiliate marketing programme for it. The travel company aims to strengthen its online presence and drive revenue streams via a pay-for-performance network of...

Lycos UK lets users manage money online.(moneysupermarket.com)(Brief Article)
January 1, 2004... Lycos UK has a new white-label account-aggregation system, run by moneysupermarket.com. Lycos My Accounts is based on View My Accounts, the money site's system that lets users compare their accounts against the best products on the market...

PANKHURST ON dotcom life: Friends Reunited adds new features for the New Year.(web site remodeling)(Column)
January 1, 2004... It is difficult - and a nice change - not to have to give the traditional end-of-year review of the last 12 months because there is still so much happening for Friends Reunited. In one way, it's appropriate to write this at the end of 2003 as...

DIGITAL DIRECT: A marriage made in heaven renews its vows for the future.(digital marketing U.K.)(Brief Article)
January 1, 2004... The marriage of direct and digital marketing (DM) should be beautiful, except it didn't get off to a great start. The internet boom of the late 90s saw DM agencies scramble to set up digital offerings and get in on the action. Digital media...

Oxfam personalises e-newsletter push.(Oxfam Report Live )(Brief Article)
January 1, 2004... Oxfam has launched an e-letter, Oxfam Report Live, as part of a wider e-marketing strategy designed to cut costs and boost interaction with supporters. Created by Social Republic, the new social-marketing arm of Agency Republic, the...

DIRECT STATS: This month - 2003 DMA/Experian email survey.(on email marketing)(Brief Article)
January 1, 2004... The 2003 DMA/Experian email survey found out how 400 consumers react to email marketing. It appears that consumers prefer to receive marketing communications by email and a letter to their home address, according to the survey, which...

GMTV unveils new instant-win games.(online gambling retainer with Gamesys)(Brief Article)
January 1, 2004... GMTV has launched a new gaming microsite, GMTV Instant Win Games. The new site forms part of the Win Prizes section of gm.tv and went live in December. Online-gaming specialist Gamesys built and operates it. GMTV Instant Win Games lets...

Tiscali rolls out Euro push for Music Club.(Ticali U.K. online music downloads)(Brief Article)
January 1, 2004... Tiscali is launching a pan-European online campaign to promote its Music Club. Profero, the digital communications agency, has created the drive, which is running across seven markets, including the UK, France, Italy and Germany. ...

VITAL STATISTICS: This month - Internet users.(market research)
January 1, 2004... How effective are the tools which marketers use to track users on the internet? A much-touted advantage of the web is the way marketers can track everything, from the number of site visitors to the conversion of browsers to buyers. Or...

ANALYSIS: National Lottery embraces web.(Camelot Group PLC)
January 1, 2004... Camelot plans to launch Lotto on iTV and mobiles in 2004 as part of its interactive plans for The National Lottery, according to Dianne Thompson, chief executive of Camelot. It aims to grow sales by diversification and the internet forms a key...

ANALYSIS: Brands tap into users' creativity.(online marketing)
January 1, 2004... Online creativity is firmly on the agenda of forward-thinking agencies and clients. Following the recent BIMAs (see p82) and debate on the use of rich media and other new ideas (see p62), it's hard to argue that good creative is not finally...

ANALYSIS: Mobile offers kiosks a new role.(advertising exhibits U.K.)
January 1, 2004... The kiosk, sometimes considered the Cinderella of the interactive world, has been gaining a higher profile. Lastminute.com launched a new range of bright pink kiosks in Heathrow and Gatwick in November 2003, while Kodak unveiled booths allowing...

VOX POP: How will the EC Directive affect digital marketers?(European Commission)
January 1, 2004... What impact will new regulations on email and text messaging have? Spammers beware: The Electronic Communications Directive came into force on 11 December 2003. The regulations supersede the Telecommunications (Data Protection and Privacy)...

A celebration of progress made.(online marketing)(Editorial)
January 1, 2004... It is rarely fashionable to reach the end of a year and talk about achievement, whether you're talking about the past 12 months in Russian fishmeal prices or digital marketing. But, for the first time since we entered this century, it is clear...

COMMENT: Let's empower consumers, not interrupt them.(European Interactive Advertising Association)
January 1, 2004... The internet represents 10 per cent of media consumption, more than people spend leafing through magazines, according to the European Interactive Advertising Association, yet online makes up just a fraction of the overall ad spend. So, long...

SHOPPING: Review - Song and dance for a xylophone.(online)(Column)
January 1, 2004... A xylophone seems an unlikely candidate for this Christmas' must-have toy, but I found it was astonishingly hard to find one online for my nephew, who was born this time last year and enjoys hitting stuff with sticks. I wanted to buy it from...

SHOPPING: Shopping stats - Speed and price influence e-shoppers.(online by TNS and eDigital Research)
January 1, 2004... What makes users choose to shop from a particular web site? Two recent surveys sought to discover why users choose one shopping site over another. Directline.com commissioned a study from TNS of 1,002 adults in 3-5 October 2003 while...

SECTOR CHECKER: Gift sites go for the novelty factor to entice consumers.(IWantOneOfThose.com; includes "Top Five Gadget Sites" table)
January 1, 2004... ValueClick's Carl White finds all the things he never knew existed, presented in an engaging and well thought out way at IWantOneOfThose.com Web: Iwantoneofthose.com Developer: In-house The relaunched site is well laid out, with...

THOMAS COOK: Broadband destination.(travel industry online)
January 1, 2004... Thomas Cook's director of multimedia, Katherine Gershon, believes broadband is the tour operator's big online opportunity. If there's an industry designed to exploit all the opportunities presented by digital, the travel business is quite...

PREVIEW 2004: Reasons to be cheerful.
January 1, 2004... Sponsored search and magic swords? What does 2004 have in store for digital? Emily Booth gets out the crystal ball With the new year upon us, it's time to consider what 2004 holds for all things digital. Crystal ball-gazing has been a bit...

THE REVOLUTION AFFILIATE MARKETING REPORT SPONSORED BY TRADEDOUBLER: Real value at a measurable cost.
January 1, 2004... When affiliate marketing first reached the UK in early 2000, having made a significant and successful impact in the US, there was a misperception that it was a 'down-market' online marketing channel. In the past four years, we've seen most...

WI-FI: Wi-Fi demand grows.
January 1, 2004... Coffee shops, hotels, even petrol stations are jumping on the Wi-Fi bandwagon. But what's in it for them? When asked why he wanted to climb Mount Everest, George Mallory replied 'because it is there'. The same reason could be given by...

CONSOLIDATION: Affiliate goes mainstream.(ValueClick Inc.'s acquisition of Be Free Inc. and Commission Junction)
January 1, 2004... ValueClick's move into affiliate marketing has highlighted the interest and growth in the sector, finds Stuart Derrick The purchase of affiliate-marketing specialist Commission Junction by online ad specialist ValueClick confirms the...

What does an affiliate manager do all day?
January 1, 2004... More companies are appointing in-house affiliate managers to drive sales. Caspar van Vark asks what skills they need Scroll to the bottom of an e-commerce site and you're likely to find the link 'become an affiliate'. Almost everyone is in...

CREATIVITY: Nice offer, shame about the creative.(internet advertising campaign)
January 1, 2004... When it comes to direct-response advertising, is it worth spending time and money on the creative or is the offer king? We all know by now, or at least we should, that the internet is not just about direct response; it's also pretty good at...

ITV ADVERTISING MASTERCLASS: The Revolution Masterclass on iTV advertising.(interactive television)
January 1, 2004... Interactive TV can be a confusing place. Charlotte Goddard demystifies the technologies and takes a look at the opportunities for advertisers Interactive television advertising has suffered confusion since its infancy. There are a...

TRAILBLAZER: Give us a twirl.(Living Page and Bumblebee Software Inc.'s clothe advertising)
January 1, 2004... Barrie O'Neil tells Charlotte Goddard how Living Page aims to create a whole new experience for clothes shoppers online with 3D video Wisdom has it that selling clothes online is a no-no because people cannot feel them or try them on. But...

CREATIVE REVIEW: Arthur Parshotam, executive creative director, Draft London.
January 1, 2004... Parshotam is responsible for everything that leaves the creative department, whether it's on- or offline. 'My department is fluent in a whole range of communication channels, from the web to DM and advertising,' he says. 'Ideas are the...

CAMPAIGN OF THE MONTH: NSPCC.(National Society for Prevention of Cruelty to Children )
January 1, 2004... Campaign: NSPCC online raffle Client: NSPCC Agency: Charity Technology Trust Background Since 2002, the NSPCC has run three online raffles with Charity Technology Trust (CTT), which was established in early 2001 to increase the...

TERMINATOR 1: When PR's good it's very good, but when it's bad it's horrid.(public relations firms' services)
January 1, 2004... PR is a much-maligned industry, said to be full of Sloaney blondes whose bras are bigger than their IQs. But, with marketing budgets slashed and word-of-mouth important for generating traffic to sites, it is perceived as a necessary evil. ...

TERMINATOR 2: Festivities start here as BIMAs go with a bang.(Bioinformatics and Molecular Analysis Section)(Brief Article)
January 1, 2004... Forget the hype about Crimbo parties and festive cheer as the nights get colder and the geese start putting on weight because the BIMAs are clearly the only place to be for the well-connected new-media star. This year's event, in...