Revolution articles from April 2007

Revolution archives from April 2007

Letter from the editor.(Editorial)
April 4, 2007... By the time you read this, the 10th Revolution Awards will be over and, hopefully, all will have gone smoothly. Whatever happened, inside this issue you'll find a copy of the Book of the Night - though, once again, that's an assumption. Anyway,...

Sony plugs new 'connectivity' products on pan-European site.
April 4, 2007... Sony has unveiled its latest digital move with the launch of a pan-European web site showcasing its latest products. The site, commissioned by Sony Europe central marketing, has been designed to drive the launch of the new Walkman video MP3...

Revolution Awards honour top companies.
April 4, 2007... Agency.com, Profero, Dare, Tangozebra, The Guardian, and GM Motors were the big winners at the 10th Revolution Awards, held last month. The six gold awards at the ceremony were split among them as the best in digital marketing was rewarded...

Domino's Pizza claims a first with video ad.
April 4, 2007... Domino's Pizza will be the first advertiser to run a video ad in Microsoft's Windows Live Messenger service in a new campaign. The company, which has seen success with its online and iTV sales - and now sells through mobile phones - will...

Deals: TradeDoubler says no to AOL.(America Online Inc.)(Brief article)
April 4, 2007... TradeDoubler has decided not to accept AOL's offer to buy its shares at pounds 15.87 each. 'As a board, we considered the offer to be attractive and so we decided to recommend it to our shareholders and let them decide. However, this offer is...

Deals: Partnership for BBC, BBC Worldwide and YouTube.(Brief article)
April 4, 2007... The BBC, BBC Worldwide and YouTube announced a partnership to create branded BBC 'channels' on YouTube operating under separate BBC and BBC Worldwide agreements. The partnership reflects YouTube's commitment to work with content owners to make...

Deals: DoubleClick acquires Tangozebra.
April 4, 2007... Digital advertising services company DoubleClick has acquired 100 per cent of Tangozebra, a digital marketing technology provider for pounds 10m. Clients of DoubleClick and Tangozebra will benefit from a feature-rich integrated ad management...

Deals: New awards for British beer.
April 4, 2007... The Daily Telegraph has signed a deal with brewer and pub-backed beer group The Cask Marque Trust to create a set of awards designed to find the best of British beer. UK drinkers can vote for their favourite beer at more than 2,000 Cask Marque...

Deals: Trinity Mirror selects Enpocket platform.
April 4, 2007... Mobile marketing company Enpocket announced that Trinity Mirror has selected its platform for mobile marketing and mobile CRM across the group's portfolio of national and regional titles

Deals: AlertMe raises funding.
April 4, 2007... Cambridge based start-up AlertMe announced it has raised pounds 5 million in its first round of funding from one of the US's biggest hedge funds, Tudor Investment Group. The company will be launching a home security service, using internet and...

Deals: Northcliffe International buys into Croatian internet job search.
April 4, 2007... Northcliffe International, a division of the Daily Mail & General Trust, has bought a majority stake in the Croatian internet job search portal, MojPosao. Northcliffe bought a 60 per cent share, according to the Croatian internet business news...

Deals: Mission Marketing acquires April Six.
April 4, 2007... Marcoms and ad services group, Mission Marketing, has acquired April Six, a marketing agency specialising in the global IT sector

Deals: Co-Operative Insurance sponsors 4Cars Detox.
April 4, 2007... Co-operative Insurance is sponsoring Channel 4's internet site, 4Cars Detox. The site hosts video blogs that feature celebrities driving environmentally friendly cars

The Guardian unveils campaign's digital side.(Wieden and Kennedy Inc. creates digital advertisement for Guardian Limited )(Brief article)
April 4, 2007... The Guardian has launched the digital element of its new brand campaign. The work, created by Tribal DDB, is fully integrated with the above-the-line elements by Wieden + Kennedy. Colourful rich-media executions were developed to emphasise...

Virgin Radio gets personal with travel service.
April 4, 2007... Virgin Radio is to step up its online functions with a personal travel service. The music station's 250,000 online VIP users will benefit from a new traffic and travel service as it unveils its latest digital innovation. All VIP users will...

Cisco lifts lid on integrated global-repositioning campaign.(Cisco Systems Inc.)(Brief article)
April 4, 2007... Cisco has unveiled a campaign to launch a new worldwide brand positioning. The integrated campaign kicks off with press and digital ads, with TV spots to follow in May. Cisco has traditionally been a high-tech maker of routing and network...

Good month/bad month.(briefs)(Baigent to construct website for Women's Institute)(Brief article)
April 4, 2007... Congratulations are due to Mike Cornwell, the former president of Tequila/Europe. He has joined digital agency Soup as executive chairman, marking a return to the industry after quitting his role at Tequila in 2005. Good news for the...

Yahoo concentrates on client strategy with new appointment.
April 4, 2007... Yahoo UK & Ireland has created a new job role exclusively for the management of client strategy. Guy Beresiner will work at the highest level to educate marketing directors and MDs about the benefits of online advertising. 'This...

BA unveils six podcasts with sleep advice.
April 4, 2007... British Airways is looking to digital to further engage customers and improve their on-flight experience with a series of podcasts. The six podcasts have been created by Agency.com in collaboration with Porter Novelli. Each features UK...

Playboy splits site to attract advertisers.(playboy.co.uk )(Brief article)
April 4, 2007... Playboy is focusing on editorial-driven and community-based online activity to rebrand itself as advertiser-friendly. The playboy.co.uk site has been split into two sections which are clearly defined to advertisers. The free section is...

Just breaking: Top 10 breaking banners by impressions (1-31 February 2007).(America Online Inc.)(Virgin Media Group Ltd.)(eBay Inc.)(Statistical table)(Brief article)(Company rankings)
April 4, 2007... 1. Norwich Union: See if we can make you happy 2. Orange: All at home 3. O2: We've packed a lot into our new O2 Pay Monthly SIM 4. AOL: Twice as fast, twice as fast 5. Virgin Media: TV, broadband, phone, mobile 6. CISNet: Someone's got...

Adobe unveils Live event pan-Euro site.
April 4, 2007... Adobe is reaching out to a creative audience for its Adobe Live event with a pan-European campaign site. The event promotes Adobe's latest products to the creative industry and hobbyists. The site, created by Glasgow-based agency Dog...

Account wins.
April 4, 2007... Fuse Digital, the creative digital agency, has won a brief to redevelop the web site for Premier Foods-owned Quorn. Search-based digital marketing agency Spannerworks, is teaming up with new parent company, iCrossing, to deliver its first...

Gaffney on America: Just call me Gaffney 5.0 - a new name, but just the same.(John Gaffney)(Column)
April 4, 2007... I have decided to embark on that greatest of American quests: I'm going to reinvent myself. No, I'm not going the symbol route like Prince or getting cosmetic surgery. In fact, I'm not going to improve much about myself. I'm simply going...

Movin on up: Appointment at Sulake.
April 4, 2007... Sulake has appointed Phil Guest as UK managing director to lead UK operations for Habbo.co.uk. Guest joins from AOL, where he led the UK's commercial development team. He was previously in the youth sector, with Fox Kids Europe, the children's...

Movin on up: Appointment at Holler.
April 4, 2007... Holler has hired Ace Rosillo as web developer. He joins from digital agency Ralph (formally D.S. Emotion) and, prior to that, Outsideline. Sites he has developed include ITV's Dancing on Ice and Living TV's America's Next Top Model

Movin on up: Appointment at Weapon7.
April 4, 2007... Ogilvy Interactive's David Howlett has joined Weapon7 as creative director. He will sit on the board at the interactive TV agency, and take responsibility for creative output, working closely with planning director Mark Brown. This marks...

Movin on up: Appointment at McCann Erickson.(McCann-Erickson Inc. appoints Karen Flaherty and Richard Attwater )(Brief article)
April 4, 2007... Two account managers have been appointed to the UPS account at McCann Erickson. Karen Flaherty (above) and Richard Attwater (next column) will both be managing the creation and production of a variety of direct mail materials. Both will be...

Movin on up: Appointment at Unica.
April 4, 2007... Marketing management software provider Unica has appointed a general manager to its internet solutions group. Rand Schulman will oversee the firm's growth in web analytics and online marketing applications. Schulman has previously served as...

Movin on up: Appointment at Shopping.com.
April 4, 2007... Shopping.com has appointed Matthew Hardcastle as the new MD of its UK network. This includes doorone.co.uk and dealtime.co.uk. Hardcastle has most recently been overseeing the eBay UK new marketplaces team

Movin on up: Appointment at BlueLithium.
April 4, 2007... BlueLithium has made two new appointments to meet behavioural targeting demand. Nerissa MacDonald joins as head of sales and Ian Harkess as creative services manager. MacDonald will be responsible for setting sales strategy, managing the sales...

Movin on up: Appointment at Lynchpin.
April 4, 2007... Lynchpin, the online marketing analysis specialist, has recruited Steven Dalgleish as commercial director, as the company embarks on a high growth strategy. Dalgleish brings extensive experience in Lynchpin's key target sectors, including...

Movin on up: Appointment at GRS Group.
April 4, 2007... GRS Group, the international specialist search consultancy, has hired Ken Britherston to the newly created role of group chief executive. He will take responsibility for the overall direction and strategy of the business, and will steer...

Movin on up: Appointment at BSkyB.
April 4, 2007... Andy Jonesco, former AOL UK MD, is taking on the role of group portal head at BSkyB. Jonesco will report to Sky's chief operating officer, Mike Darcey. The role will encompass search and advertising, digital sales and marketing and digital...

Movin on up: Appointment at Jetix Europe.
April 4, 2007... Chiara Cipriani has joined Jetix Europe, formerly Fox Kids Europe, as head of digital. In the newly created role, she will be responsible for spearheading the company's digital strategy and defining its online presence. She will work closely...

Cadbury's adds viral touch to Creme Egg.
April 4, 2007... Cadbury's has ramped up its shift towards digital, adding a viral element to its Creme Egg activity. The fresh element, targeting an audience of 16-24-year-olds, can be found on the dedicated branded 'GooTube' channel on YouTube, where...

Sony creates online community for Vaio.
April 4, 2007... Sony has built a new online community to push the creative potential of its Vaio brand and plans to roll out more genre networks later in the year. Vaio Nation is a space for new and established artists to share skills and tips, tying in...

Reuters signs Microsoft deal to stream news.
April 4, 2007... Reuters is set to stream news content direct to consumers' desktops through Windows Live Messenger, following a new deal with Microsoft. Customers can sign up to receive free breaking news at www.msn.co.uk/messenger alerts. They can select...

Murphy on dotcom life: Homeworking is now the golden USP for dotcoms recruiting.(Michael Murphy)(Unique Selling Point)(Column)
April 4, 2007... There are certain phrases that fill me with fear and loathing Celebrity Big Brother is one, as is 'West Ham relegation'. When I was a kid, 'homework' was another. How things have changed. I'm mad about homework now. Beverley Hughes,...

Experian to offer cash prize for right viewers.
April 4, 2007... Experian is launching a direct response push to drive consumers to its new offers site, www.just-rewards.co.uk. The competition-based, data-collection site was built by digital agency TBG. Last month, an online brand campaign to drive...

Direct Stats.(business to consumer electronic commerce, surveys done)(Survey)(Brief article)
April 4, 2007... This month Organisations are failing to invest properly in online lead generation to grow their B2C business. Hayley Pinkerfield reports. The Online Lead Generation Survey, by e-consultancy with Clash-Media, questioned more than 400...

Digital direct: Why 'digging' might be the new direct response platform.
April 4, 2007... Ask any digital marketer about direct response and they'll more than likely talk to you about click-through rates for email and banner ad campaigns. The desired response of these campaigns is usually to entice the individual to the...

Global Beach makes key appointments.(Global Beach Group appoints Dan Northover and Prakash Patel )(Brief article)
April 4, 2007... Interactive agency Global Beach has announced two executive appointments in line with a major restructure. After four years as creative director, Dan Northover has been promoted to managing director of the worldwide operation. ...

Dow Jones gets personal with IAC.(Dow Jones and Company Inc.)(IAC/InterActiveCorp.)(Brief article)
April 4, 2007... Dow Jones and IAC are partnering to create a new personal finance internet business. The joint venture will launch a community-driven web site, using personal finance content from The Wall Street Journal, MarketWatch and other Dow Jones...

Vital statistics.
April 4, 2007... This month A new survey by the Direct Marketing Association (DMA) said email service providers (ESP) are being mainly used to deliver e-newsletters. While, in most cases, ESPs are able to provide the full remit of solutions, the uptake of...

Analysis: E-zines seek to make their mark.
April 4, 2007... NatMags is the second UK publisher to produce a stand-alone digital magazine, with the launch of Jellyfish, its weekly entertainment e-zine for teenage girls. Following the ABCe success of digital men's magazine Monkey, unveiled by Dennis...

Vox pop: What do you think of BBC Worldwide's digital plans?
April 4, 2007... Given the licence fee debate, what are the industry's views? - Speaking at the FT's digital media and broadcasting conference last month, BBC Worldwide chief executive, John Smith, announced a new digital strategy. He positioned BBC...

Quotes of the month.
April 4, 2007... 'We're actually pretty confident that by 2010, the majority of our media mix will shift to digital,' Mich Mathews, senior VP-central marketing group at Microsoft, at the American Association of Advertising Agencies Media Conference and Trade...

Editorial: Old hands needed for new digital.(Editorial)
April 4, 2007... Whatever you think of Amazing Creatures, the new slogan for Modem Media - and not many in the industry are being kind about it - the change does at least point to a shift at digital agencies. Next month, Revolution investigates fully how...

Comment: Rapid rise of ads online unlocks a creative push.
April 4, 2007... From the first online ad in 1984, through banners, superbanners and pop-ups, to the current in-game advertising, I am energised by how far our industry has come in terms of creativity and technology. Now, we are at a tipping point in our...

Google answers.(Dennis Woodside, Google UK Ltd.)(Interview)
April 4, 2007... Philip Buxton puts your questions to Dennis Woodside, UK MD of Google and perhaps the most powerful man in UK digital marketing. Google has two faces. Among consumers it is an internet deity. By far the most popular search engine in the...

Internet World Show: Internet World grows for 2007.
April 4, 2007... Attendance has more than doubled this year as forward-thinking advertisers look to make full use of web site possibilities, reports Hayley Pinkerfield Savvy marketers wanting to use online to its best advantage for their companies could...

EMail Marketing: Let's focus on the email recipient.
April 4, 2007... Many organisations have been created to rid the world of spam. While much of the focus is given to emails selling size-enhancing narcotics, the real culprits are being overlooked. As email marketing becomes more common, it is not unusual to...

Email marketing: Track success after the click.
April 4, 2007... A combination of old and new techniques can help marketers gain more from their email campaigns and learn more about their target audience, finds Gareth Jones. Email marketing continues to gather momentum, with a rising number of...

Email Marketing: Email takes off for easyJet.(Company overview)
April 4, 2007... Email strategy is vital for easyJet, so it hired a new provider to build success. Founded in March 1995, easyJet was one of the pioneers of low-cost air travel. Its overall marketing strategy at launch was to make 'flying as affordable as...

Masterclass: The Revolution Masterclass on web hosting.
April 4, 2007... Richer content and user interaction mean that more information is being downloaded, making web hosting critical, discovers Victoria Furness. It's not just pubs showing football that can expect to be busy when there's a Champions League...

Creative review.
April 4, 2007... Danna Koonce digital operations director, Spinnaker BIMA member since 2006 Koonce joined Spinnaker in October and her role involves defining the vision for digital, profiling key clients and maintaining digital operations. Clients include...

Campaign study: PG Tips.
April 4, 2007... Campaign: Monkey and Al Client: PG Tips Agency: AKQA/Mother Background: PG Tips wanted to modernise by placing Monkey and Al, the ex-stars of the ITV On Digital ads, at the centre of a new online presence. The brand decided to move...

Terminator 1: Online casts its spell just as the Arctic Monkeys once did.
April 4, 2007... The interweb is here and it's magic. Seriously though, it is, and there are people who can prove it. Just look at what's happening over on that MySpace.com where 75 million people have created their own personal profiles. See what I mean? It's...

Terminator 2: Parship is first on serious gay dating scene.
April 4, 2007... Single Brits are flirting online, and entrepreneurial dot-commers are cashing in on dating sites. But what about homosexual cyber flirting? The number of gay people using online dating is higher than the straight market. Up to 87 per cent...

Terminator 2: MySpace finds a winning way to battle it out.(Students at the London Business School role play as strategists for social networking websites)(Brief article)
April 4, 2007... Social networking entered a new virtual realm this month, the world of intellectual role-play. But banish any images of Dungeons and Dragons-style get-togethers. This was a strategy game with a hard-nosed business edge. Students at the...

Terminator 2: Get the buzz word but you never heard it.(Brief article)
April 4, 2007... Every so often a new buzz word sneaks into digital marketing vocab that we just can't let slide. The latest is searchandising. Did you cringe too? For those not in the know, it relates to e-commerce search, navigation and merchandising. ...