Revolution articles from April 2003

Revolution archives from April 2003

Letter from the editor.(P&G, Revolution Awards)(Editorial)
April 1, 2003... Not many companies spend pounds 100m on TV advertising every year and not many of those would stress the importance of targeting and digital breakthroughs in other media. But, as we know, branding giant P&G, which is responsible for the...

Hasbro teams up with Fox Kids Europe for Action Man promo.(Brief Article)
April 1, 2003... Toy giant Hasbro has signed a pan-European deal with Fox Kids Europe (FKE) to promote its Action Man brand as part of a pounds 200,000-plus online spend. FKE is the creator and host of microsites targeting nine European countries,...

Southcorp to push wine via Conde Nast.(Rosemount brand promotion in Glamour)(Brief Article)
April 1, 2003... Wine producer Southcorp is promoting its Rosemount brand with an integrated promotion through Conde Nast. It is running an advertorial in April's edition of Glamour, which drives readers to a competition on Glamour.com. The competition, to...

MSN bans banners from search engine.(MSN Search UK)(Brief Article)
April 1, 2003... MSN.co.uk has removed all banner advertising from MSN Search UK as part of its drive to improve users' experience of the search engine. Advertisers will still have the opportunity to appear in MSN's 'Featured Sites' section, which appears...

Hi2 plans interactive live channel on Sky.(joint venture with Opera Telecom)(Brief Article)
April 1, 2003... Games developer Hi2, which has developed content for ISPs such as AOL and Freeserve, is to become a media owner with an interactive, live-broadcast channel on Sky digital. In a 50-50 joint-venture with mobile specialist Opera Telecom,...

The One puts 70s campaign on the web.(Hector's House)(Brief Article)
April 1, 2003... All-in-one bank account The One account (formerly Virgin One) is bringing its association with 70s kids' programme Hector's House to the net with a micro-site and online ad campaign. The site (www.oneaccount. com/hector) was created by...

Good month/bad month.(industry briefs)(Brief Article)
April 1, 2003... A good month for online cricket fans as CricInfo and Wisden Online announce, during the World Cup, that they will create Wisden CricInfo, which will eventually combine the sites. With more than 19 million unique users, it will be one of the...

Masterfoods pushes brands via pounds 10 million SMS campaign.(text message promotion)(Brief Article)
April 1, 2003... Mars, Twix and Maltesers are among the brands being pushed by Masterfoods in a pounds 10 million SMS promotion on half-a-billion chocolate bar wrappers. The FMCG giant has joined up with O2, Argos, Xbox, Ministry of Sound, Samsung and...

JUST BREAKING: Top 10 breaking banners by impressions (1-28 February 2003).(page impressions of new banners)(Brief Article)(Illustration)
April 1, 2003... 1 Age Concern Break the Age Barrier 2 Teletext Holidays from pounds 99 3 Casino on Net Casino on Net 4 MBNA Europe Bank Ltd MBNA Platinum Plus Card 5 Dial-a-Phone Limited Free...

Department of Health provides education and fun web offering.(Brief Article)
April 1, 2003... The Department of Health has launched two sites highlighting mental health issues. Mindnseek.net is a Flash-site featuring an educative game about mental health. Users can download Sony music and video exclusives, participate in polls and...

Argos offers pet cover on the internet.(pet insurance web site launched)(Brief Article)
April 1, 2003... Argos has launched a pet insurance web site at www.argospet insurance.co.uk. Customers answer a series of questions to obtain an instant quote for insuring their pet. They then have the choice of purchasing cover on the internet or over...

BT's broadband pigs ride on to microsite.(BT Broadband game)(Brief Article)
April 1, 2003... BT Broadband has taken its TV ad bike-riding pigs onto the internet with a game and micro-site (www.hogangels.com). The site was commissioned by creative agency ElectricCake, part of Cake Media, and created by digital agency Kerb. It...

BMW targets fleet clients in email first.(email newsletter)(Brief Article)
April 1, 2003... BMW is targeting its fleet customers with an email newsletter, using a pounds 150,000 permission-based monthly programme. The car manufacturer aims to use the programme, managed and run by email agency Inbox Media, to convey the latest BMW...

Account wins.(industry briefs)
April 1, 2003... Auto Trader has picked search marketing firm Ambergreen to relaunch its search marketing strategy. The six-figure, 12-month deal aims to boost Auto Trader's search engine ranking to drive traffic to its site (www.autotrader.co.uk). ...

OWEN ON DIGITAL MEDIA: Consumers will ring the changes in new digital revolutions.
April 1, 2003... Having lived through the dotcom bubble, you'd have thought we would've had enough hype to last us a lifetime, but that doesn't make us immune. Back then, we used to read how e-commerce pioneers were about to depose the bricks-and-mortar...

Lonely Planet goes mobile with Nokia.(Brief Article)
April 1, 2003... Travel publisher Lonely Planet has launched its first WAP site in conjunction with Nokia. The graphic-heavy site (www. mobile.lonelyplanet.com) is accessible via an xhtml browser only and has been optimised for the Nokia 3650 handset. ...

BT site offers users music downloads.(Brief Article)
April 1, 2003... BT's music web site dotmusic is offering downloads from major label artists to consumers for a monthly price of pounds 9.99. Dotmusic on demand, powered by Peter Gabriel's digital distribution firm OD2, offers more than 150,000 tracks from...

TRACKER: Analysis.(Brief Article)
April 1, 2003... By the end of 2002 the number of internet users in Great Britain aged 15 and over exceeded 20 million. Three-fifths of these people had made an online purchase in the previous six months, which meant that there were 12 million online...

Dooley's adds SMS to reality show ads.(Dooley's Vodka Toffee running web, SMS activity in TV show sponsorship)(Brief Article)
April 1, 2003... Dooley's Vodka Toffee is running web and SMS activity as part of its sponsorship of ITV reality show The Club. On-air sponsorship includes a 15-second opening credit, six five-second break bumpers and a 10-second closing credit. Dooley's...

YouthNet allocates pounds 210k to digital use.(Brief Article)
April 1, 2003... Virtual charity YouthNet UK is boosting registrations on its volunteer site (www.do-it.org.uk) with a pounds 210,000 digital push. Do-it, which matches volunteers with work in their area, will launch the campaign, together with a...

Sky digital TV offers viewers mobile top-up.(Brief Article)
April 1, 2003... Sky digital viewers can now top-up pre-pay mobile credits up to pounds 100 on Virgin Mobile and T-Mobile networks through their television remote control. More than six million Sky digital viewers are able to access the service as part of...

GRIFFITHS ON MOBILE: Welcome 3G, but too early to tell who the winners will be.
April 1, 2003... The latest UK mobile network, 3, arrived on 03.03.03. It is the fifth to launch here, meeting competition from virtual networks such as Virgin and Fresh. Reliant on third-generation (3G) technology, 3 promises everything you'd expect from the...

TIME THIEF: David Booth, managing director of I Want One of Those, tells us his day.(Brief Article)
April 1, 2003... 30% Planning I start with emails at home and plan the day ahead. Last year we did pounds 2 million of sales in the 10 days up to Christmas, so we are now planning for Christmas 2003 and beyond. 20% Meetings Now in our fourth year,...

Columbia TriStar promotes Triple xXx DVD on microsite.(Brief Article)
April 1, 2003... Columbia TriStar Home Entertainment is using online marketing to push the release of Triple xXx on DVD. The campaign, which was developed by new-media agency Hyperlaunch, focuses on driving visitors to a microsite at www. xxxondvd.co.uk....

Animal unveils revamped site to direct sports fans to stockists.(Brief Article)
April 1, 2003... Action sports lifestyle brand Animal has upgraded its web site to direct enthusiasts to its stockists and build its e-business strategy. Spearheaded by competitions and offers, the relaunch of the site (www.animal.co.uk) is focused on the...

Times Online joins MLIM in investor site.(partnering with Merrill Lynch Investment Managers)(Brief Article)
April 1, 2003... Times Online has teamed up with Merrill Lynch Investment Managers (MLIM) to launch an Investor's Centre. At www.timesonline.co.uk/ investorscentre, eight guides cover topics from stock market funds to building a portfolio. It is backed...

Mazda heads online for pre-sales push.
April 1, 2003... Mazda Motors UK is launching a pre-order site for its new RX-8 model sports car. The pre-sales drive marks a new direction for Mazda Motors UK to target a younger, net-savvy audience. It aims to generate more than 1,000 pre-orders via the...

GAFFNEY ON AMERICA: US advertisers now embrace the small is beautiful maxim.
April 1, 2003... The American cultural and business penchant for bigger-is-better is still very much intact, but in the world of internet advertising it seems that suddenly small is beautiful. Yes, we're still proud of the 30 million-plus individuals who...

PERFORMANCE INDEX: 1 February - 28 February 2003, 8am - 8pm.(measuring Web site performance)
April 1, 2003... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability. The top 10 are featured each week, and the worst performing web...

MOVING ON UP: Appointment at MSN Entertainment.(Thirza Hemming is new international content manager)(Brief Article)
April 1, 2003... Thirza Hemming has joined MSN Entertainment as international content manager. She was previously at Emap Performance where she oversaw the online relaunch of Emap Radio's Kiss and Big City Network brands. Hemming was also founding editor of...

MOVING ON UP: Appointment at ValueClick.(names Sally Wright account manager in media sales team)(Brief Article)
April 1, 2003... Digital marketing services firm ValueClick has made Sally Wright account manager in its media sales team. Wright will work with the European clients that ValueClick represents on a third-party sales basis, including Loot.com, Streetmap.co.uk...

MOVING ON UP: Appointment at Xbox Live.(Brief Article)
April 1, 2003... Mark Craddock is the new strategy manager for online game service Xbox Live in the EMEA region. His remit includes driving the overall business relationship and promotion of the Xbox Live service to developers and publishers. He joins after...

MOVING ON UP: Appointment at Ministry of Sound.(Mark Rodol is chief executive of all of group's operations)(Brief Article)
April 1, 2003... Music brand Ministry of Sound has promoted Mark Rodol, formerly creative and marketing director, to chief executive of all the group's operations. He takes over the role from founder James Palumbo, who remains at the company as chairman to...

MOVING ON UP: Appointment at Victor Chandler Worldwide.(Brief Article)
April 1, 2003... Simon Prodger, former marketing manager at digital reference firm xrefer, has been appointed as CRM/marketing executive at the gaming division of Victor Chandler Worldwide. The company operates a range of online and downloadable gaming...

MOVING ON UP: Appointment at MGM MIRAGE Online.(James Hilton named online marketing director)(Brief Article)
April 1, 2003... MGM MIRAGE Online, a subsidiary of the entertainment, hotel and gaming firm MGM MIRAGE has appointed James Hilton director of online marketing to maximise awareness and under-standing of PLAYMGMMIRAGE. com. He formerly held marketing roles at...

MOVING ON UP: Appointment at Good Technology.(names Susie Budekin, Michael Austin, to posts)(Brief Article)
April 1, 2003... Digital agency Good Technology has boosted its account management team by appointing Michael Austin and Susie Burdekin. Austin, who was at new-media shop Modem Media as manager of consulting services, will be working mainly on the Audi and...

MOVING ON UP: Appointment at handbag.com.(Martin Holtom named technical director)(Brief Article)
April 1, 2003... Martin Holtom joins handbag.com as technical director. Reporting to managing director Nancy Cruickshank, Holtom will oversee major IT projects, including database development and segmentation, as well as developing systems to manage content...

MOVING ON UP: Appointment at The Usability Company.(Brief Article)
April 1, 2003... The Usability Company has appointed Lisa Halabi to its team of usability specialists. She will be responsible for formulating client usability plans, audits and client services. The company's clients include Camelot and Victor Chandler. Halabi...

MOVING ON UP: Appointment at Skinkers Communications.(David Barker names client services director)(Brief Article)
April 1, 2003... David Barker has moved to Skinkers Communications as client services director. Formerly, he was commercial director of Hyperlink Interactive. In his role, Barker will look to spearhead sales and grow the business.

MOVING ON UP: Appointment at Star Internet.(Simon Coulshaw becomes sales, marketing director)(Brief Article)
April 1, 2003... Internet services provider Star Internet has hired Simon Coulshaw as sales and marketing director to drive the brand. With 17 years' experience in IT, he will work alongside chief executive Ben White to create a new sales and marketing...

MOVING ON UP: Appointment at Interactive Advertising Bureau.(Richard Eyre)(Brief Article)
April 1, 2003... Richard Eyre, former chief executive of ITV, is the new chairman of the Interactive Advertising Bureau. He takes over from Danny Meadows-Klue, who held the position since 1999 and continues as chief executive. The appointment is part of...

Shoot teams with Be Sport in kit deal.(Shoot Monthly )(Brief Article)
April 1, 2003... IPC football magazine Shoot Monthly has teamed with soccer community and e-commerce site Be Sport (www.besport. com) to sell kit from its new site (www.shoot.co.uk). Shoot will receive commission from sales of the kit, which is aimed at...

Hollyoaks debuts a mobile service range.(Brief Article)
April 1, 2003... Mersey Television has joined up with Opera Telecom to launch its first range of mobile services on the Hollyoaks site. Fans will be able to log on to Hollyoaks.com and sign up to the Hollyoaks Mobile Club, featuring a range of exclusive...

Sport England launches club finder on web.(Brief Article)
April 1, 2003... Sport England has launched a club finder on its site, access-ible via the Sports Gateway section of Sportengland.org. The service will link users direct to their nearest sports club and act as first point of contact to information stored on...

PANKHURST ON DOTCOM LIFE: Friends Reunited brings in new faces behind the scenes.
April 1, 2003... I cannot pretend that it hasn't been a big relief to finish the review of Friends Reunited and our other businesses, such as Genes Reconnected. Rather than selling the web site or opting to keep going as we were, we decided on the middle...

BA promotes rugby partnership via SMS.(British Airways)(Brief Article)
April 1, 2003... British Airways is running its first text campaign at the Six Nations Rugby Championships to urge rugby fans to register on ba.com and raise awareness of the airline's official travel partnership of the Rugby World Cup 2003. The campaign...

British Gas backs Home service online.(Brief Article)
April 1, 2003... British Gas is heading online to drive customer acquisitions for its Home Service division. The integrated campaign, via EHS Brann, will combine on- and offline activity and is designed to boost membership of the company's repair service,...

MY INBOX: Seb Bishop, creative director of Espotting Media.(Interview)
April 1, 2003... Seb Bishop creative director of Espotting Media says marketing emails are ok if targeted but finds unsolicited mobile texts annoying. How many of the emails you receive are marketing related? I get some 2,000 emails a week of which about 10...

Ministry of Sound adds pay-per-track.(Brief Article)
April 1, 2003... Ministry of Sound is relaunching its web site to offer users music and video downloads from top DJs on a pay-per-track basis. Starting in April, Ministry will unveil a redesigned site (www.ministryofsound.com) offering an interactive TV...

Brita revamps site for new ad activity.(Brita Water Filters)(Brief Article)
April 1, 2003... Brita Water Filters has relaunched its site at www.brita.co.uk alongside a multi-million pound marketing and ad campaign. The web site aims to provide information about the company's range of products and services in a clear format that...

VITAL STATISTICS: This month More firms are adopting online marketing, but do consumers actually like it, asks Charlotte Goddard.
April 1, 2003... Europeans may be increasingly happy to purchase goods online, but they are increasingly unhappy about intrusive online marketing, it appears. That's the conclusion of the second AOL Europe/RoperASW Cyberstudy. Research was conducted...

ANALYSIS: EIAA boosts case for online ads.(European Interactive Advertising Association )
April 1, 2003... Members and suppliers of the online marketing industry want to see digital budgets rise and the Interactive Advertising Bureau (IAB) has also said it wants to boost the traditional online ad spend from one to two per cent of overall budgets....

ANALYSIS - Buyers' trust in need of a boost.(consumer confidence in online sector discussed)(Industry Overview)
April 1, 2003... One of the biggest brands associated with consumer confid-ence exited the online world with the closure of its Which? Web Trader scheme earlier this year. But, as the Consumers' Association shut down the UK code of practice scheme, which...

ANALYSIS: Code acts to cap influx of spam.(Committee of Advertising Practice Code addresses spam )(Industry Overview)
April 1, 2003... Spam's a problem for anyone with an email inbox and this is something the Committee of Advertising Practice (CAP) is endeavouring to curb, along with unsolicited text messages, through its latest Code. The CAP Code - the rules administered...

VOX POP: Which brands can benefit from online communities?(Industry Overview)
April 1, 2003... Can companies add value and profit from online communities? When the owners of Friends Reunited, a community based around school-leavers, suggested the business might be sold, it was thought it could hold a multimillion-pound price tag. ...

EDITORIAL: Search can grow but needs focus.(pace of change in search-engine market discussed)(Editorial)(Industry Overview)
April 1, 2003... The world might be a rapidly changing place, but few industries can keep up with the pace of change in the search-engine market at the moment. Blink and you might just miss yet another development. Since the start of 2003, we have seen...

COMMENT: When is an ad not a marketing communication?(terminology of marketing discussed)
April 1, 2003... The new Committee of Advertising Practice (CAP) Code came into force on 4 March with its main change being to clarify terminology so that 'marketing communication' replaces the term 'advertisement'. In addition, on 14 February all tobacco...

SHOPPING: Review - Find the drive of your life online.(Industry Overview)
April 1, 2003... I hate to admit it, but by the time you read this I will have celebrated my 40th birthday. As long ago as September 2002, I decided to have a mid-life crisis and indulge my craving by buying myself a racy new car. I wanted a sporty little red...

SHOPPING: Shopping stats - Mercedes and Audi lead auto-commerce.(user-friendliness in a survey of car manufacturer sites discussed)(Industry Overview)
April 1, 2003... Audi and Mercedes scored highest for user-friendliness in a survey of car manufacturer sites. Sites like jamjar cars (www.jamjar.com) let car buyers browse through a range of models and brands. However, car manufacturers also have their...

THE REVOLUTION WEB HOSTING REPORT: Picking the host with the most.(choosing web-hosting packages)
April 1, 2003... The choice of web-hosting package is becoming a central business consideration rather than something that should be left to the techies. If your site forms a core part of your business, any crashes or downtime would be the equivalent of...

THE REVOLUTION WEB HOSTING REPORT: Hosting requirements - One size doesn't fit all.(Industry Overview)
April 1, 2003... Different businesses require a different response from their web host, who must be able to react with speed to a range of requirements, says Colin Grimshaw. Hosting may not be the sexiest end of a web site operation, but owners who fail to...

THE REVOLUTION WEB HOSTING REPORT: Web hosting budgets - And here's your host ..(Industry Overview)
April 1, 2003... Web hosting spend can be pounds 100,000 a year or nothing at all. Robert Gray finds out how much digital companies could and should be paying. The number of firms offering web-hosting services in the UK runs into the hundreds, possibly...

TRAILBLAZER: Shelf life.(David Williams of IQ discussed)
April 1, 2003... If David Williams of IQ has his way, shoppers will visit their local supermarket and be greeted by animated ads on screens. Supermarkets are the new new media. That's according to David Williams, founder of IQ. His mission is to drag...

OPINION: Measurement requires an auditing system.(online tracking and measurement discussed)(Industry Overview)
April 1, 2003... Emma Meheux, founder of BritishInformation.com, informs Charlotte Goddard of why the industry needs to work together to eliminate the all-to-common discrepancies in online tracking and measurement. The net is one of the most accountable of...

CAMPAIGN OF THE MONTH: Royal Mail.
April 1, 2003... Royal Mail opted for interactive banners and email to push a home-delivery service users can customise to suit them. Campaign Decide & Deliver Client Royal Mail Agency Proximity London Campaign aim: To...

TERMINATOR 1: Bloggers threaten to take Dot Cotton into cyberspace.
April 1, 2003... I gathered you all here today to talk about blogging. Wait! Come back! I know everyone's been going on about blogs since the year dot, but it has come to my attention that some odd things are happening among the blogging community. Among the...

TERMINATOR 2: Handbags out at ISPA comedy of manners.(Internet Service Providers' Association )
April 1, 2003... A fistful of protesters grabbed most of the headlines at last month's Internet Service Providers' Association awards, but the polite bunch of disgruntled ntl subscribers appeared more charitable than some backbiting from the winners' podium....

TERMINATOR 2: Where are the Oystermen's running shoes?(Oyster Partners launches site for charity)(Brief Article)
April 1, 2003... Think of digital media agencies and the mind fills with images of hedonistic young things flitting around the clubs of Hoxton and playing table-football in the office while taking advantage of the free massages on offer. How nice then to...

TERMINATOR 2: Site searches offer more than you bargain for.(Travelocity)(Brief Article)
April 1, 2003... If you were looking for ooh, say a certain type of saucepan and the shop didn't have one, but they did have another very like it, you'd expect the shop assistant to point it out, wouldn't you? So bravo all those sites that come up with...

THE REVOLUTION AWARDS 2003: Chairman of the Revolution Awards 2003 judging panel.
April 1, 2003... Businesses and industry may talk of merger, acquisition and consolidation but, while highlighting the key names making waves in digital media, this year's Revolution Awards also showcases the diversity of companies and brands that are...

THE REVOLUTION AWARDS 2003: The Revolution Award - Opodo.(Brief Article)
April 1, 2003... Though Opodo launched with backing from nine European flight operators - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa - it knew it was coming to the market late and had plenty to...

THE REVOLUTION AWARDS 2003: The Judges.
April 1, 2003... 1. Ken Frakes is managing director and creative director of Arnold Interactive UK. He manages day-to-day operations and oversees creative output. Before forming Arnold Interactive in 2002, he ran his own firms. In 1996, he co-founded digital...

THE REVOLUTION AWARDS 2003: Best business-to-business service - Overture UK.(Brief Article)
April 1, 2003... Overture (www.overture.com) is a pioneer in the field of pay-for-performance online searching. In the UK, it provides search results to top web sites and portals, including MSN, Freeserve, Ask Jeeves, AOL and Lycos, as well as Alta Vista, which...

THE REVOLUTION AWARDS 2003: Best online advertising.(award to Advertising at the scene of the crime (anti-tobacco smuggling))(Brief Article)
April 1, 2003... Advertising at the scene of the crime (anti-tobacco smuggling) Client: COI for HM Customs & Excise Agency: i-level Advertising Production: Tangozebra Artwork: CheethamBell JWT By focusing the advertising at this point, only...

THE REVOLUTION AWARDS 2003: Best integrated marketing campaign - BigTime Multimedia Player.
April 1, 2003... BigTime Multimedia Player Client: News International Agency: Spero Communications Content: Oasis (Big Brother) Media promotion: Sunday Times Disc production: Lynic Technical development: IBM, Apple, Dolby, Fraunhofer Radio, TV...

THE REVOLUTION AWARDS 2003: Best start-up - Shazam Entertainment.(Brief Article)
April 1, 2003... In a difficult time to raise funding for a start-up and capture the public's imagination for a technology business, Shazam impressed the judges by doing both. Its secret, unlike so many other technological breakthroughs, is that it helps...

THE REVOLUTION AWARDS 2003: Best online retailer - Egg.(Brief Article)
April 1, 2003... Since its launch in 1998, Egg has established itself as Europe's leading online financial services advisor with more than 2.4 million customers. It continues to deliver on its aim to provide simple and flexible best-of-breed products via...

THE REVOLUTION AWARDS 2003: Most innovative online business - WeightWatchers.co.uk.(Brief Article)
April 1, 2003... WeightWatchers.co.uk is healthy eating company Weight Watchers' first subscription web site. It includes two interactive 'subscription-only' weight-loss products: Weight Watchers Online and an eSource package, similar to material provided to...

THE REVOLUTION AWARDS 2003: Best brand building by an online business - Opodo.(Brief Article)
April 1, 2003... Opodo Digital Agency: Abel & Baker Advertising Agency: Leagas Delaney Web site developer: Sapient It began by establishing its brand with 25 to 44 year-olds who had already purchased travel online, later targeting a wider audience of...

THE REVOLUTION AWARDS 2003: Best customer service - AA Roadside Assistance Alerts.(Brief Article)
April 1, 2003... AA Roadside Assistance Alerts Client: Centrica Agency: Wireless Information Network Its AA Roadside Assistance Alerts service, developed by mobile agency Wireless Information Networks, is designed to reassure customers who are waiting...

THE REVOLUTION AWARDS 2003: Best online property from a media owner - The Sun Online.(Brief Article)
April 1, 2003... The Sun Online Media owner: News Group Newspapers Since its redesign in September 2001, The Sun Online has seen costs halve, revenues double and readership jump 113 per cent. The site currently has more than 1.82 million unique visitors...

THE REVOLUTION AWARDS 2003: Best use of interactive TV - Attheraces.
April 1, 2003... Attheraces Agency: Tentendigital The company, a joint venture between Channel 4, BSkyB and Arena Leisure, wants maximum return from the media rights it owns for the UK horse racing industry through interactive TV. In October 2002,...

THE REVOLUTION AWARDS 2003: Best interactive service on wireless networks - Text & Take Home.(Argos wins award)(Brief Article)
April 1, 2003... Argos has embraced mobile shopping with its Text & Take Home Service, which saw customers reserve half a million pounds worth of products through SMS in the first month after launch. The initiative allows mobile phone owners to text Argos with...

THE REVOLUTION AWARDS 2003: Best use of email - Vodafone Locate You.(Brief Article)
April 1, 2003... Vodafone Locate You Client: Vodafone Agency: Inbox Media Rather than being told to click through, recipients were asked if they wanted to receive a sales call, ensuring that all responses were expressions of genuine interest. The...