Revolution articles from April 2002

Revolution archives from April 2002

Former Fi System chief to start up own digital agency.
April 10, 2002... Simon Wadsworth, previously UK managing director at Leeds web agency Fi System Brand New Media, is starting up an agency with three former colleagues, Revolution can reveal. Wadsworth founded Brand New Media in 1997. The agency was acquired...

BBCi in digital blitz for World Cup coverage.
April 10, 2002... BBCi, the digital-media division of the BBC, is to launch two web sites and a raft of enhanced iTV services to complement its televised World Cup coverage. From 17 April, BBC Sport Online (www.bbc.co.uk/worldcup) and BBC Radio Five Live...

DNA creates media division in link with ex-Pixelpark directors.
April 10, 2002... Web agency DNA is to launch a media and marketing arm using the expertise of two former Pixelpark directors. The arm, called DNA Connect, is a joint venture with Creatives Inc, the agency formed by Pixelpark's former marketing director,...

Autobytel UK chairman set to make exit.(Brief Article)
April 10, 2002... Autobytel UK chairman Kevin Turnbull has resigned. He will leave the company at the end of the week. Turnbull, who was also group director of e-commerce for the car sales site's parent, Inchcape, joined the group in January 1998 to develop...

Fish4 launches pounds 4m ad drive to promote regional services.(Brief Article)
April 10, 2002... Online information service Fish4 is to launch an ad campaign worth pounds 4 million for its network of cars, homes and jobs information sites. Kicking off on 14 April, the advertisements will run across Channel 4 and Channel 5, as well as...

Bid-up woos viewers with pounds 250k push.(Brief Article)
April 10, 2002... Auction channel bid-up.tv is launching a pounds 250,000 TV campaign later this week to encourage more viewers to use its interactive service. Two 20-second commercials will start a 10-day run on cable and satellite channels, including Sky...

Virgin Radio sets up site for Cuervo Gold.(Brief Article)
April 10, 2002... Tequila brand Cuervo Gold is to feature on a Virgin Radio-built microsite as part of a multi-channel sponsorship deal. Cuervo Gold will be present on the microsite for the next two months as part of a cross-media campaign for the...

Nikon hires AKQA to handle site redevelopment.(Brief Article)
April 10, 2002... Photography and imaging products manufacturer Nikon has appointed digital agency AKQA to redevelop its web site (www.nikon.co.uk). The contract was won without a pitch. The launch of the revamped site is planned for next month.

Wheel broadens its finance and retail offerings.(Brief Article)
April 10, 2002... Digital media company Wheel is restructuring into three business units targeting the retail, finance,entertainment and luxury goods sectors. The new units, known as Wheel:Retail, Wheel:Financial and Foresight, will offer a wider array of...

Lastminute snaps up Travelselect.com.(Brief Article)
April 10, 2002... Lastminute.com has acquired flight operator Travelselect.com in an all-share deal worth pounds 9 million. The move will allow the late-deal specialist to provide an advance purchase booking service. The company claims that the acquisition will...

Philips sponsors real-time World Cup news ticker.(Brief Article)
April 10, 2002... Electronics brand Philips is to feature an online World Cup football news ticker, following a sponsorship deal with Yahoo! Philips, a FIFA partner, is to sponsor a downloadable real-time news ticker, called Philips MatchCast, which will sit...

Stella McCartney picks Digit to fashion online collection.(Brief Article)
April 10, 2002... Interactive design consultancy Digit has created a web site for fashion designer Stella McCartney. The site (www.stellamccartney.com) has been created to promote the designer's most recent collection and includes news and backstage photographs....

Kitbag.com kicks off sales of World Cup merchandise.(Brief Article)
April 10, 2002... Online sports e-tailer kitbag.com's World Cup-themed site is to be one of the first to offer official merchandise on the web. More than 250 official products will be featured. Online marketing for the site will include activity on sites...

Freeserve unveils technology channel.(Brief Article)
April 10, 2002... Freeserve is to launch a technology channel that includes editorial content on computing, gadgets and owning a web domain. Products can be bought from partners including The Gadget Shop, PC World, The Link, Currys and Dixons. The channel has...

Warner Village Cinema in Habbo Hotel tie-up.(Brief Article)
April 10, 2002... Warner Village Cinema is launching a five-figure promotion through teen community site Habbo Hotel. A six-week campaign begins next week for its online kids club Cinemaniacs, targeting Habbo's 1.4 million members. Warner's promotional agency,...

Cereal Partners UK unveils Sporties site.(Brief Article)
April 10, 2002... Breakfast cereal giant Cereal Partners UK is launching its first stand-alone web site for its Sporties brand. Until now, Cereal Partners UK's products, which include Nestle brands such as Golden Grahams, Cheerios, Nesquik and Shreddies,...

SafeDoor prepares web marketing drive.(Brief Article)
April 10, 2002... Secure shopping site SafeDoor is to revamp its customer database as it prepares to target online shoppers in a bid to generate further revenues from existing customers. SafeDoor will embark on an online marketing programme in a bid to...

P&G set to promote Pampers on AOL UK.(Brief Article)
April 10, 2002... AOL UK has signed a content and ad deal with Procter & Gamble to promote Pampers.com in its new parenting channel and throughout the portal. In the first deal the portal has made with a baby brand since launching its parenting channel last...

MFI strikes ad deal to attract net publishers.(Brief Article)
April 10, 2002... DIY brand MFI has signed up to pay-for-performance ad network Commission Junction. It has so far attracted more than 600 applications from online publishers hoping to feature the MFI brand on their site, in return for a commission. ...

ACCOUNTS: New accounts this week.(Brief Article)
April 10, 2002... Eurostar has appointed web agency Redwood New Media to develop interactive content for its online guide to Paris and Brussels (www.theeuroguide.com). The site will in-clude a lifestyle questionnaire that matches a user with a virtual friend,...

JUST BREAKING: New online ad campaigns in order of estimated spend (28 Mar-3 April 02).(Brief Article)
April 10, 2002... 1 William Hill Grand National 2002 betting 2 M&G UK Tracker ISA 3 Littlewoods Retail Littlewoods Extra next-day delivery 4 Dennis Publishing Auto Express site launch 5 Blue Square ...

Rank.com picks Zinc to handle six-figure web advertising push.(Brief Article)
April 10, 2002... Rank Interactive Gaming is gearing up to launch a six-figure online campaign for its web site, Rank.com. It has hired digital shop Zinc as its lead online marketing agency to launch the Rank.com brand through online ads. The company...

Two sites sign to Dicehouse casino service.(AltaVista.co.uk and Russellgrant.com)(Brief Article)
April 10, 2002... Search engine AltaVista.co.uk and astrologist Russell Grant's site, Russellgrant.com, are both to launch gambling channels. The sections will be run by interactive gaming company Gaming Insight's white label and consumer-brand casino...

Cab firm claims first with mobile ordering.(Radio Taxis)(Brief Article)
April 10, 2002... Radio Taxis is launching a campaign to promote a range of consumer offerings, including an SMS taxi-ordering service. The introduction of the SMS service is part of a six-figure push to boost credit card sales and consumer bookings. ...

Nescafe Original in measurement drive.(Brief Article)
April 10, 2002... Nescafe Original has launched a web site to measure the effectiveness of new media in targeting the youth market. The company will run different web addresses on its above-the-line and below-the-line ads to measure their comparative...

Bookie plugs World Cup game on Rivals.(Paddy Power to promote game on Rivals Digital Media)(Brief Article)
April 10, 2002... Online bookmaker Paddy Power is to develop a World Cup Fantasy Football competition, which it will promote across Rivals Digital Media's network of sites. Paddy Power, Ireland's biggest bookmaker, will develop the game, while Rivals...

Carview seals deal with rally championship.(www.carview.msn.co.uk)(Brief Article)
April 10, 2002... MSN's car buying site, Carview (www.carview.msn.co.uk), has signed a content-sharing deal with World Rally Championship (WRC), as it looks to ramp up its motor racing content. Content from the WRC site (www.wrc.com) will be featured within...

EDITOR'S COMMENT: Blogs are a welcome sign of innovation, if not the next big thing.(Column)
April 10, 2002... So have you blogged yet? As the cognoscenti will know, that is not an anatomical reference, and it certainly doesn't refer to a certain Northern streetwear manufacturer that was particularly hip at the start of the 90s. No, blogs - a...

Club Med to debut web booking service.(Brief Article)
April 10, 2002... Holiday company Club Med is to launch a bookable web site for travel agents later this year. The service is due to go live in July. It will allow travel agents to book with the French tour operator electronically for the first time. ...

Orange offers users WAP betting service.(in partnership with Ukbetting.com)(Brief Article)
April 10, 2002... Orange is to offer wireless betting for the first time via a partnership with online bookmaker Ukbetting.com. Under the terms of the deal, which will run for more than a year, users of Orange's WAP handsets will have access to betting...

UKTV to introduce interactive advertising on nine channels.(Brief Article)
April 10, 2002... UKTV, the joint venture between Telewest's Flextech production house and BBC Worldwide, is to launch interactive advertising across its nine channels. The move follows a trial of interactive advertising formats in December on flagship...

PERFORMANCE INDEX: 25-29 March, Monday to Friday, 8am-8pm.(Web sites)(Brief Article)(Illustration)
April 10, 2002... Rank Site Performance Availability (secs) (per cent) 1 Yahoo.co.uk 0.34 99.67 2 Google.co.uk ...

THE NEW DEALS.
April 10, 2002... Deal of the week BBC World Service has signed a deal with New York Times Digital that will see the US newspaper add links from NYTimes.com to BBC World Service English audio content. Links to radio news programmes and hourly news bulletins...

VITAL STATISTICS: This week SMS promotions are becoming more and more common, with many major brands trialling campaigns. But what do the recipients think?(direct marketing by sending text messages to cell phone users)
April 10, 2002... A blue fluffy monster and his one-eyed friend were enough to persuade McDonald's to unleash its first major SMS campaign in the UK. The promotion for Disney's animated movie Monsters Inc launched in February and involved all 1,200 of the...

Xbox joins Universal in MP3.com promo.(Brief Article)
April 10, 2002... Microsoft is supporting its Xbox games console, which launched last month, by tying up with record label Universal Music International for a promotion across MP3.com Europe's site network. The deal will see the exclusive online debut of...

GoneGardening adds to leisure services.(Brief Article)
April 10, 2002... Gardening site GoneGardening is launching three online stores to extend its offering into the homes and leisure sector. The site has relaunched homes site brightbeige, which it acquired in November, as an e-commerce and information...

TRACKER.(Oasis web site (www.oasisinet.com))(Brief Article)
April 10, 2002... TOP FIVE BAND AND ARTIST WEB SITES MARCH 2002 Traffic to UK sites 38.4% Average session duration 5 mins 56 secs Fast mover: www.oasisinet.com By Simon Chamberlain The popularity of the official web...

Levi's teams up with MTV and Sony Music.(Brief Article)
April 10, 2002... Levi's has joined forces with MTV and Sony Music to launch a microsite to celebrate the first birthday of its range of jeans for girls. The Levi's Girlfriend microsite (www.levisgirlfriends.com) will be aimed at seven European countries....

Record label adds paid-for content online.(Independiente releases service)(Brief Article)
April 10, 2002... Record label Independiente, which represents artists such as Paul Weller and So Solid Crew, will this month charge users for access to premium content online for the first time. Independiente is to launch a commercial service on 15 April on...

PEOPLE: Appointment at Skopos.(Darren Noyce, new UK managing director)(Brief Article)
April 10, 2002... Market research firm Skopos, which is owned by dooyoo group, has hired Darren Noyce as UK managing director. He joins from internet market research firm Harris Interactive/Total Corporation, where he was research director. He will be...

PEOPLE: Appointment at BV Group.(Rebecca Lancashire, retained as managing director)(Brief Article)
April 10, 2002... Following the acquisition of music portal ClickMusic by advertising and marketing agency BV Group, managing director Rebecca Lancashire will be retained as managing director of ClickMusic and will join the board of BV Group.

PEOPLE: Appointment at e-relationship marketing.(Paul Sewell, new finance director)(Brief Article)
April 10, 2002... Email marketing specialist e-relationship marketing has named Paul Sewell as its finance director. He was previously finance director at computer system reseller Intovation. His main task will be to raise venture capital to develop the firm's...

PEOPLE: Appointment at Espotting Media.(Christelle Lavergne, new head of European agency sales)(Brief Article)
April 10, 2002... Espotting Media has hired Christelle Lavergne as head of European agency sales, where her responsibilities will include pan-European sales, developing agency relationships and managing Espotting's sales team. She joins from AltaVista, where she...

PEOPLE: Appointment at The Wall Street Journal Online.(Phu Truong, new European sales manager)(Brief Article)
April 10, 2002... The Wall Street Journal Online (www.wsj.com) has appointed Phu Truong European sales manager. Truong, who has been advertising sales manager at The Wall Street Journal since 2000, will be responsible for growing WSJ.com's online revenues in...

PEOPLE: Appointment at ISP and Easynet Group.(Keith Todd, new non-executive chairman)(Brief Article)
April 10, 2002... Keith Todd is to join ISP and telecoms firm Easynet Group as non-executive chairman. David Rowe relinquishes the executive chairmanship to focus on the role of chief executive. The group's move to reshuffle its board will also see Neil...

PEOPLE: Appointment at Dennis Interactive.(Julia Smith named advertising director)(Brief Article)
April 10, 2002... Julia Smith has been appointed advertising director at Dennis Interactive, where she will manage the publishing company's portfolio of magazines online. Prior to Dennis, she was manager of UPC Media Sales Europe at UPC/chello. She has also...

PEOPLE: Appointment at Avvio Design.(Joanne Kerr and Lesley Harrison, new senior account managers)(Brief Article)
April 10, 2002... Design and communications agency Avvio Design, which counts clients such as Vodafone, Adobe and Cisco, has recruited Joanne Kerr and Lesley Harrison as senior account managers. Harrison joins from tma Global, where she looked after Corel, BEA...

PEOPLE: Appointment at Sony Music Europe and UK.(Tony Martin, new vice-president of eMedia)(Brief Article)
April 10, 2002... Sony Music Europe and UK has promoted Tony Martin to vice-president of eMedia. He was previously director of eMedia. He will now report to president Paul Burger on all strategic and operational issues and chairman Rob Stringer on all...

Xfm in 'underground' web marketing push.(Brief Article)
April 10, 2002... Youth radio station Xfm is to use 'e-teams' in an ongoing promotion via underground and non-commercial channels. Web agency Cakenewmedia will embark on an online marketing project to provide unofficial music and fan sites with exclusive...

IForce nets pounds 5m and links with Consignia.(Brief Article)
April 10, 2002... IForce, the e-tailing logistics company, has secured investment worth up to pounds 5m from Lynx New Media Ventures and agreed an asset-sharing deal with Consignia, as it looks to grow its logistics business. Lynx New Media...

MY INBOX: Jon Davis, new media manager at BMG Music Division UK, finds he is sometimes overwhelmed by the sheer number of emails he gets - even the ones with Kylie in 'em.
April 10, 2002... How many emails do you get each week? Too many. I have never counted them, but it's in the region of 150 a day. That's far too many in my opinion. How many marketing emails do you get each week? Not that many. Probably about 10 to my work...

ANALYSIS: Gardening sites prepare to bloom.(Industry Overview)
April 10, 2002... As the days grow longer and the weather gets warmer, gardeners are donning their wellies and searching for their inner Percy Thrower as they dig deep into the dirt and their wallets. The nature of the industry is as seasonal as gardening...

Learn a lesson from ITV Digital.(Editorial)
April 10, 2002... It would be easy for BSkyB to feel smug at the moment, bearing in mind the ongoing catastrophe that is ITV Digital's attempt to take on the satellite broadcaster in the pay-TV arena. There is no doubt the digital terrestrial TV joint...

VOX POP: Is new confidence a sign of the market picking up? - The digital industry seems to be feeling a surge of confidence, but will it lead to a profitable future, asks Dan Williamson.(Industry Overview)
April 10, 2002... It may be mostly anecdotal, not to say intangible, but an air of confidence seems to be sweeping through digital businesses. Guests at Revolution's recent awards ceremony admitted to having renewed faith in the industry. And an increasing...

REVOLUTION ONLINE: What's on www.revolutionmagazine.com - Is a basic client brief enough for a digital agency to be able to offer a quote for the activity? Wall users weigh up the options.
April 10, 2002... Paying for pitches by Nope! 19 March, 12:39 A potential client shortlists you for a new web project, giving you a basic brief to build a complex e-commerce site and asks for a pitch and a quote. Should you take a risk and come up with a...

TRAILBLAZER: Milking Time - That tale of everyday country folk, The Archers, is now being broadcast on demand online. Radio 4's Chris Berthoud tells Lisa Simmons how the end of a contract dispute has let the station extend the reach of the drama.
April 10, 2002... More than 13,500 episodes of The Archers have been broadcast by the BBC, bringing the tale of pastoral life from Ambridge to thousands of homes across the UK for more than 50 years. At its launch in 1950, the radio soap opera was aired by...

NEW SITE REVIEW: Handbag.com's Nancy Cruickshank finds the Munchsters web site both appetising and filling, but isn't so convinced about the kids' snack itself.(Information Service Review)(Brief Article)(Product/Service Evaluation)
April 10, 2002... The web site for Munchsters, the kids' snack produced by international food company Glanbia, purports to represent truly integrated brand design, tying together on-pack, TV and interactive promotions. For those of us without kids to...

NEW SITE REVIEW: Sector check.(www.nick.co.uk/lunchables, www.chewchat.com)(Information Service Review)(Brief Article)(Product/Service Evaluation)
April 10, 2002... Among the sites competing for kids' eyeballs - and tummies - is www.nick.co.uk/lunchables, which promotes Dairylea Lunchables. I had great hopes for this site, as Dairylea seemed to have associated its strong brand with the powerful...

OPINION: Price models must have a long-term focus.(Column)
April 10, 2002... Cost-per-click represents a short-term approach to advertising, says CNN's Pete Wilson. He believes that interactive companies should learn from traditional media and stick to cost-per-thousand models. If you were about to set up an...

MORE THAN JUST A GAME: Hasbro is launching an SMS version of table-football game Subbuteo in time for the World Cup.
April 10, 2002... The toy giant's Stephen Green tells Charlotte Goddard how the development is part of a plan to make the game a lifestyle brand. When Subbuteo launched in 1948, it was described as 'table soccer' and sold on the fact that it involved 'no...

NEW BUSINESS: Pitch practice - As the digital-media industry matures, formal pitches are playing a bigger part in deciding the destination of new business, discovers Charlotte Goddard.
April 10, 2002... Despite the upheavals suffered by the digital-media industry in the past year, companies are still investing in internet-based projects. But the days when agencies could just sit and wait for new business to fall in their laps are probably...

CAMPAIGN OF THE WEEK: World Cup backer Fujifilm UK is targeting users with online games and prizes themed around the football tournament.
April 10, 2002... Campaign: Fujifilm Freekick Challenge. Client: Fujifilm UK Agency: Studio Soup Campaign aims: The campaign aims to attract new visitors to the Fujifilm UK web site (www.fujifilm.co.uk). It has also been designed to increase return...

TERMINATOR 1: Cute gimmicks are not enough to keep digital brands afloat.(Column)
April 10, 2002... The ITV Digital saga has many ramifications for the media industry, not least the damage done to the standing of digital terrestrial television. But I've got a different line of questioning: why couldn't that Monkey rescue Carlton and...

TERMINATOR 2: Al Fayed creates online passport to his opinions.(Brief Article)
April 10, 2002... It seems entrepreneur and shop owner Mohamed Al Fayed has buckled under public pressure and launched a personal web site (www.alfayed.com). The Harrods boss has hired web agency Liquorice to reflect his sensitive side by developing a site...

TERMINATOR 2: Dictionary stunt brings Telewest unlimited mirth.(Brief Article)
April 10, 2002... Just when you thought things couldn't get much worse after realising you've probably spent far too much on a 3G mobile phone licence, along comes a rival to kick sand in your face about another dilemma. Barely days after the Advertising...

TERMINATOR 2: The Chinese walls.(Brief Article)
April 10, 2002... 'The Chinese walls that are supposed to exist between BTopenworld and BT Wholesale may fool Oftel. But to the rest of us it's obvious those walls are paper-thin.' John Pluthero, chief executive of ISP Freeserve, accuses BT of anti-competitive...

TERMINATOR 2: Top 10 sports searches.(Brief Article)(Illustration)
April 10, 2002... 1 Football 2 Sky Sports 3 Liverpool Football Club 4 Daily Sport 5 BBC sports 6 Horseracing 7 Racing Post 8 William Hill 9 Manchester United 10 Football results

Consignia supports home shopping in pounds 3m initiative.(Brief Article)
April 17, 2002... Postal operator Consignia is to launch an online address book to make home shopping easier for consumers as part of a pounds 3 million investment drive, Revolution can reveal. Users of the Decide & Deliver service can click on an icon that...

Ford signs up web partners to push Fiesta.(Ford Motor Co., Glamour, New Woman, Channel 4; Ford Fiesta advertising)(Brief Article)
April 17, 2002... Ford is partnering the web sites for women's mags Glamour and New Woman and broadcaster Channel 4 to promote its latest Fiesta model online. The campaign includes nine online film clips, marking the first time Ford Fiesta has used such a...

Barclays in IT employment push for deaf.(Barclays Bank PLC, Royal National Institute for the Deaf, www.togetheritworks.org.uk; information technology)(Brief Article)
April 17, 2002... Barclays and the Royal National Institute for the Deaf (RNID) are launching a web site to help deaf people find work in the IT industry. The site (www.togetheritworks.org.uk), designed by the RNID, will launch at the end of this month. A...

Pepsi embarks on digital World Cup blitz to build user database.(Pepsi Bottling Group Inc., Sumo television advertisement features footballers, www.pepsi-football.co.uk)(Brief Article)
April 17, 2002... Pepsi is to use online gaming and viral marketing activity during this summer's football World Cup to build an online community for future campaigns. The soft drinks giant will use its World Cup site (www.pepsi-football.co.uk), developed...

Oracle to blanket book all ad slots on FT.com's home page.(Oracle Corp. partners with J Sainsbury PLC; Financial Times' Web site)(Brief Article)
April 17, 2002... Software giant Oracle has partnered with Sainsbury's to run an online ad push across all available positions on the home page of FT.com on Thursday. Supermarket chain Sainsbury's will feature in case studies as part of the campaign to...

PhotoBox set to sell print accessories.(Brief Article)
April 17, 2002... Online digital photography service PhotoBox is launching an online accessory shop. The company claims that it will offer accessories, such as photo albums and software, at lower prices online than can be found on the high street. To...

ANM travel site adds classifieds section.(Brief Article)
April 17, 2002... Associated New Media (ANM), the digital publishing division of Associated Newspapers, is adding a classified advertising section to This Is Travel (www.thisistravel.co.uk). Advertisers that have signed up range from single hotels to large...

BULLETS: Lastminute.com strikes marketing deal with Rivals.net.(Brief Article)
April 17, 2002... Lastminute.com has struck a marketing partnership with sports web site network Rivals.net. Links to lastminute.com will feature on the navigation bars of all Rivals.net web sites. Rivals.net will have links and branding on lastminute.com's...

BULLETS: IBM signs 10-year deal with BT Cellnet.(Brief Article)
April 17, 2002... Mm02's UK business, BT Cellnet, has signed a 10-year agreement with computer giant IBM, which will be worth up to pounds 50 million in its first year. IBM Global Services will design, build and manage the infrastructure to support the...

BULLETS: Royal Mail runs stamp promotion on Confetti.co.uk.(Brief Article)
April 17, 2002... Royal Mail has teamed up with wedding site Confetti.co.uk to support the launch of its 'occasion collection' of personalised stamps. The stamps feature a choice of five greetings including 'moving home' and 'new baby'. Royal Mail will run an...

BULLETS: STA Travel offers partners marketing support online.(Brief Article)
April 17, 2002... STA Travel is launching a site to supply its travel agent partners with marketing support and material. The student travel specialist's international division is launching the site, called the Marketing ToolKit. It was developed by interactive...

BULLETS: Vodafone plans Grand Prix SMS game.(Brief Article)
April 17, 2002... Vodafone is partnering with mobile entertainment firm Codeonline Springtoys to develop, host and deliver mobile services to Grand Prix fans. A trivia quiz will be available to Vodafone customers throughout the Formula One season.

BULLETS: Lycos launches viral campaign comparison chart.(Brief Article)
April 17, 2002... Portal Lycos is launching a viral chart on its site. Available at viral.lycos.co.uk, the chart will be updated daily. Positions will be determined by the number of page impressions each viral receives. The chart will be officially audited by...

BULLETS: Emap devises SMS celebrity gossip service for teens.(Brief Article)
April 17, 2002... Publisher Emap is creating an SMS gossip service to support the launch of its teen weekly Gossip to Go. Readers will be able to dial a number and key in the name of a celebrity from a list of 100 to receive a gossip update on their chosen star....

BULLETS: Panasonic targets users with online racing game.(Brief Article)
April 17, 2002... Electronics brand Panasonic is to offer an online game and microsite to support its sponsorship of the Toyota Formula One racing team. The game was developed by communications agency Kysen Digital and will be hosted on panasonic.co.uk. Players...

BULLETS: Teen site Wickedcolors.com to relaunch.(NBUK group and Webswappers deal)(Brief Article)
April 17, 2002... Defunct teen site Wickedcolors.com is to return this month as part of a six-figure deal between NBUK group and Webswappers. Webswappers bought the teen site in December (REVOLUlution, 12 December, p4). The relaunched site is due to go live on...

BTopenworld forges ties for gaming push.(Brief Article)
April 17, 2002... BTopenworld has teamed up with betting brands including UKbetting.com, Rank.com and SunOnline for a major push into the online sports gaming market later this month. BTopenworld's service, called Sport & Bets, will focus on the four core...