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The Download: Advertising - VW celebrates GTI history.
November 30, 2011... Volkswagen is rolling out its biggest UK social-media campaign to date to promote the 35th anniversary of its 'hot hatch' Golf GTI. The online and experiential activity, created by DDB UK, will centre on a series of viral videos to be hosted on VW UK's Facebook page. --------------------...
The Download: Advertising - John Lewis's Xmas ad.
November 30, 2011... John Lewis has become the latest brand to debut its TV Christmas ad on Facebook and YouTube. The ad, by Adam & Eve, features a boy impatiently counting the minutes to Christmas, eager to give a gift to his parents, rather than open his own presents. -------------------- Did you...
The Download: Advertising - Ikea hires McCann for web.
November 30, 2011... Ikea has appointed McCann Worldgroup to handle the global account for Ikea.com. McCann will be responsible for redesigning the site and user experience It is the first time Ikea has appointed a global agency of record. -------------------- Did you find this article useful? Why not...
The Download: Advertising - Nikon launches viral film.
November 30, 2011... Nikon has launched 'Camo bear', a light-hearted viral film, as part of an online campaign for its COOLPIX AW100 camera. The film, created by Perfect Fools, is designed to demonstrate how hardwearing the camera is. -------------------- Did you find this article useful? Why not subscribe...
Leader: The pioneering spirit is alive and well.(Stuart Rose )
November 30, 2011... Sir Stuart Rose is a refreshingly honest man. Ask him a question and he'll give you a straight answer. So when I repeatedly asked him about the potential for Mobile Money Network (MMN), of which he is non-executive chairman, he turned to phrases such as 'finger in the air' and 'feeling...