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Leader: Whether you like it or not, Twitter is destined to outlive the media hype.
June 1, 2009... If anyone still needs convincing of Twitter's huge global influence, simply type those seven letters into Google. You'll get back nearly 450 million results, more than five times as many than if you search for Barack Obama. I'm not suggesting Twitter is more powerful than the leader of...

The Download: Advertising - 3UK builds Skype app.
June 1, 2009... 3UK has launched its first major marketing push in 18 months, utilising a Facebook app to promote free Sykpe calling on its mobiles The campaign points users to 3UK's Facebook Friend Finder app, which helps people find their friends on Skype and add them to their phone's contact list. ...

The Download: Advertising - Last.fm adds pics to audio.
June 1, 2009... Last.fm has revamped its online music streaming service, offering more attractive slots for advertisers and sponsors. The new interface includes a continuous stream of artist images and music videos. -------------------- Did you find this article useful? Why not subscribe to the...

The Download: Advertising - Amazon pays bloggers.
June 1, 2009... Amazon is enticing bloggers to register their feeds to its Kindle Store in exchange for a cut of the profits for every subscription it nets. Amazon's Kindle e-book reader allows users to read a select number of blogs through the device by signing up for feeds through the online Kindle Store....

The Download: Advertising - Public design Lynx cans.
June 1, 2009... Unilever is asking internet users to help it create the next Lynx body spray. Consumers have already come up with five potential names for the new fragrance, as well as designs for the can and digital ads. The latest product is Dark Temptation, a chocolate-scented variant. ...

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