Consumer Markets Abroad articles from May 1988

Consumer Markets Abroad archives from May 1988

Learning culture the hard way. (international business blunders are costly ways to learn the importance of local culture)
May 1, 1988... LEARNING CULTURE THE HARD WAY Reading from left to right or vice versa seems like a harmless cultural distinction between North American and Middle Eastern nations--at least until marketers get involved. For major U.S. exporters, this...

Walking Chile's tightrope.
May 1, 1988... WALKING CHILE'S TIGHT-ROPE Originally "Chile" meant "land where the earth ends." In Spanish it has come to mean "red pepper," a name that aptly describes the country's varied geography and now its dicey economy. Wedged between the...

The new Munich: silicon, sauerkraut, and breweries.
May 1, 1988... THE NEW MUNICH: SILICON, SAUER-KRAUT, AND BREWERIES Bratwurste consumption at Munich's Oktoberfest was 11 percent higher in 1986 than in 1985. For the bustling capital of Bavaria, it's just another sign of the times. The southern mecca of...

Globe trotters. (more people traveling to Asia than ever before)
May 1, 1988... GLOBE TROTTERS In the world of travel, outer space is about the only place travel agents don't book. The most recent numbers show that travel is one of the fastest growing industries in the global service sector. International travel...

Regions: consumer trends around the world.
May 1, 1988... REGIONS: CONSUMER TRENDS AROUND THE WORLD If you get sick in Poland, plan on a long hospital stay. The Department of Health and Human Services reports that Polish people of all ages spend twice as much time in hospitals as Americans do. ...