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Kenya.
December 1, 1987... Kenya Kenya's record-high population growth rate of about 4.2 percent per year places unrelenting demographic pressures on this Dependent nation. Its population of 23 million in 1988 is slated to nearly quadruple to 83 million by 2025. Reduced...
Pakistan.
December 1, 1987... Pakistan On independence in 1947, Pakistan was home to 32 million people. By 1984, the population had tripled to 93 million, making Pakistan the world's ninth most populous country. Its 3 percent annual population growth rate placed it among...
Saudi Arabia.
December 1, 1987... Saudi Arabia Cuts in the price and production of oil since 1982 have signaled radical change in Saudi Arabia. Oil money, which is mostly controlled by the government, is no longer flowing like it did in the past. Jobs are less abundant and...
Egypt.
December 1, 1987... Egypt Economically, Egypt is in dire straits. Median income for the employed averages $285 a year. And falling oil prices are sending Egyptian migrant workers back home from the once-lucrative oil fields in the Persian Gulf and Saudi Arabia....
India.
December 1, 1987... India With the second largest population in the world, India is worth watching. Despite its reputation as an impoverished nation, Indian has a growing middle class. Part of Indian still lives in the age of the bullock cart, but according to...
Indonesia.
December 1, 1987... Indonesia Few paid much attention to Indonesia's high-cost economy and monopolistic business practices when oil revenues were high. But now with sharp declines in oil revenues and the largest foreign debt in Asia, the Indonesian way of doing...
Malaysia.
December 1, 1987... Malaysia Demographically speaking, Malaysian markets offer great potential. The population grew at 2.4 percent annually between 1973 and 1984. During the same period, Malaysia's urban population grew by 3.6 percent a year. As a result, the...
South Africa.
December 1, 1987... South Africa South Africa's social and political policies have recently prevented most businesspeople from engaging in any kind of economic relationship, and this situation will continue in 1988. White South Africans who control the majority of...
Sri Lanka.
December 1, 1987... Sri Lanka Sri Lanka's population is growing despite continued falling birth rates. In 1986, Sri Lanka's rate of population growth was 1.4 percent, just below the 1.5 to 2.5 percent growth rate considered indicative of good market potential in...
Tunisia.
December 1, 1987... Tunisia Demographically, north and south of the Mediterranean can be worlds apart. Whereas most of the populations in Europe are either stagnating or even declining, the populations of Northern African countries are exploding. Tunisia's...
Brazil.
December 1, 1987... Brazil Demorgraphically, Brazil seems poised for market growth in the future. Predominately young and still growing, Brazil is characterized by a rise in purchasing power. Women figure prominently in this change, having benefited from increased...
China.
December 1, 1987... China Astronomical numbers describe China. The world's only demographic billionaire, China now boasts 21 percent of the world's population. In all this talk about billions, however, it's eady to forget how poor China actually is, with an...
Costa Rica.
December 1, 1987... Costa Rica Costa Rica is Central America's notable exception. The only Climber country in Central America, Costa Rica not only has life expectancy and infant mortality rates comparable to those of most developed countries, but has a high...
South Korea.
December 1, 1987... South Korea This was the year of Korea's rising middle class. Demanding politically what they had already earned economically, they threw their support behind rioting students and put Korea on the road to democratic reform.
None of this...
Mexico.
December 1, 1987... Mexico Mexico began the developing-country debt drama in 1982. Since then Mexico's debt rescheduling program has lessened the debt crisis to a more manageable level by cutting government spending, increasing taxes, devaluing the peso, and curbing...
Peru.
December 1, 1987... Peru Ever since Peru's President Alan Garcia refused to spend more than 10 percent of the country's income servicing its foreign debt, all eyes have been focused on the Peruvian economy. So far, so good, say analysts who point to Peru's expected...
Philippines.
December 1, 1987... Philippines Uncertainty still surrounds the two year old Aquino government. Struggles with quarrelling ministers, military malcontents, and communist groups have eroded some of Aquino's credibility.
The best news so far has been the slow...
Portugal.
December 1, 1987... Portugal Portugal's entry into the European Economic Community is expected to change life in that country, albeit slowly. But it has a long struggle before it catches up to most of its EEC country counterparts.
COMPETITION
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Puerto Rico.
December 1, 1987... Puerto Rico Although officially part of the U.S., many companies include Puerto rico among their intrnational markets. Puerto Rico's population is now young, but it won't remain that way for long. As fertility continues to decline and the baby...
Taiwan.
December 1, 1987... Taiwan Exporters enjoyed another boom year in Taiwan, with exports rising 39 percent in the first 8 months of 1987 from a year earlier to $39.5 billion. The trade surplus in 1987 is expected to reach $19 billion, topping the 1986 figure of $15...
Thailand.
December 1, 1987... Thailand Thailand is enjoying a manufacturing boom in the second year of economic recovery. Exports are rising, fueled by cheap labor and a cheap but stable currency. The Bank of Thailand projects that 1987 exports will rise 17 percent from...
Turkey.
December 1, 1987... Turkey At today's rate of population growth. Turks will outnumber all other European nationalities in about five y ears. Only the USSR will have a larger population in the area. Despite the legalization of abortion in 1983. Turkish women...
Venezuela.
December 1, 1987... Venezuela Despite economic stagnation, Venezuela counts many first places in comparison to its Latin American counterparts. It continues to have the highest per capita GNP ($3,080 in 1987), the highest standard of living, and the highest per...
The dependents. (demographic factors of developing nations)
December 1, 1987... THE DEPENDENTS When looking at the four key demographic factors that help identify market potential, The Dependents fall behind other clusters.
Take Kenya, for example. The total fertility rate--or the average number of children a woman...
The ultimate consumers. (Market for three C's exhausted, these countries have become producers of these goods)
December 1, 1987... THE ULTIMATE CONSUMERS Gone are the days when there was only one type of iron, washing machine, or coffee pot on the market. For the most part, the Ultimate Consumers have exhausted the market for the Three Cs--the majority of their populations...
Argentina.
December 1, 1987... Argentina Argentina has been regressing economically for sixty years. The world's seventh wealthiest country in 1920, Argentina now does not rank in the world's fifty wealthiest countries. Average incomes in Argentina are back to where they were...
Australia.
December 1, 1987... Australia Internal migration and immigration are critical factors in the continued population growth of Australia. While most industrial countries have growth rates of less than 1 percent, Australia's growth rate is nearly 1.2 percent and is...
Austria.
December 1, 1987... Austria Austria is one of the few Western European countries that is not highly urbanized. In fact, only 55 percent of its population live in urban areas. While marketers might think that half the population can be reached by marketing in these...
Belgium.
December 1, 1987... Belgium Unlike neighboring Luxembourg, Belgium struggles like much of the rest of Europe with high unemployment rates as the industrial-based economy shifts to a service-based economy. Belgium has approximately 10 million people, compared with...
Canada.
December 1, 1987... Canada With 26 million people spread over a land area of nearly 10 million square kilometers, Canada has only 3 people per square kilometer. Only Australia has a lower population density in this cluster. But, because the population is...
Chile.
December 1, 1987... Chile Chile's future looked bright in the late 1970s. Per capita GNP of $800 in 1975 had risen steadily to $2,160 in 1982. But 1982 was the year that Chile's debt drama began.
Chile is one of Latin America's most heavily indebted...
Finland.
December 1, 1987... Finland Doing business in Helsinki, the capital of Finland, requires advertising and labelling in Finnish. Right? Only partially. While the majority of residents in Helsinki speak Finnish, nearly 9 percent of the population are Swedish, and the...
France.
December 1, 1987... France France is expected to stay a bit younger than its aging European neighbors West Germany, Sweden, Denmark, Great Britain, Italy, and Holland. In the last 25 years, the French population has grown steadily, from about 45.6 million in 1960...
East Germany.
December 1, 1987... East Germany In 1975, East and West Germany had the dubious distinction of being two of the few countries in the world experiencing natural decrease in their populations. The number of deaths in the populations of both countries was greater than...
Greece.
December 1, 1987... Greece Greece's entry into the European Economic Community has not been easy. Despite the fact that it has strong agricultural and fishing industries that employ about 31 percent of the population, Greece needs to modernize its major industries,...
Hong Kong.
December 1, 1987... Hong Kong Japan's competitive-price loss in world export markets is Hong Kong's gain. Demand for Hong Kong's light consumer goods is on the rise in both Western Europe and Japan. In the first eight months of 1987, exports rose by 31 percent...
Ireland
December 1, 1987... Ireland Advertisements to attract new industry to Ireland emphasize its young, well-educated population. Of the Ultimate Consumer countries, Ireland has the highest birth rate and the lowest median age. It is one of the few countries in the...
Italy.
December 1, 1987... Italy The reputation for strict Roman Catholicism and great loving in Italy do not necessarily fit the current demographic trend steadily declining birth rates. Among OECD countries, only West Germany has a lower birth rate. Despite bans by the...
Japan.
December 1, 1987... Japan Japn's 123 million people buy the second largest quantity of goods and services in the world. The seventh most populous nation in the world, its total land area, however, is smaller than that of California, and as a result, Japan has the...
Luxembourg.
December 1, 1987... Luxembourg The Benelux countries form three small but affluent markets that together encompass about 25 million people. Of the three, Luxembourg is the smallest--with only 366,000 people--and it has the lowest density per square kilometer. It...
Netherlands.
December 1, 1987... Netherlands Because of its size, location, and independent spirit, the Netherlands has always been an export-oriented country. Not only do the Dutch reexport items they have finished, assembled, packaged or incorporated into their own products,...
New Zealand.
December 1, 1987... New Zealand New Zealand and Australia have almost the same birth rate--about 15 births per thousand--but Australia's population is growing at more than 1 percent a year and New Zealand's is growing at less than one percent a year. What has...
Norway.
December 1, 1987... Norway Although Norway's consumer price index has increased more than some of its neighbors' have in the past year, and its economy has suffered slightly from the decline in oil prices, it is still aprosperous country.
FULL
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Singapore.
December 1, 1987... Singapore Singapore's economic growth has become the envy of the Pacific region. The skills, knowledge, and motivation of the "garden city's" 2.6 million people, who live on an island only 42 by 22 kilometers, brought this tiny state the highest...
Spain.
December 1, 1987... Spain Spain is one of the youngest countries in the European Community. With a median age of 32.5 years and nearly 22 percent of its population under age 15, Spain is still readily influenced by its young.
Spain's standard of living,...
Switzerland.
December 1, 1987... Switzerland While other European countries and the United States debate problems of immigration, Switzerland entertains one of the largest proportions of foreign workers of any country in the world. Fifteen percent of the country's population...
United States.
December 1, 1987... United States The sheer size of the United States--246 million people--and its relatively high standard of living make it an attractive target market for almost every product and service. But there are still demographic trends that make it more...
Union of Soviet Socialist Republics.
December 1, 1987... Union of Soviet Socialist Republics The USSR, with a population of 286 million people, is larger than the United States, is growing at about the same rate, and is slightly younger. In comparison with Western European countries, it is...
Yugoslavia.
December 1, 1987... Yugoslavia As a pivotal country located on the edge of the Iron Curtain, Yugoslavia walks a fine line. Its economic well-being, however, is highly dependent on its relationship with non- Communist countries. Among the Eastern Bloc countries, it...
The rocking chairs. (geriatric explosion in the highly industrialized countries)
December 1, 1987... THE ROCKING CHAIRS Europe is soon to become and old folk's home. Aging populations characterize Denmark, Sweden, West Germany, and the United Kingdom. But after the turn of the century, when the children of the baby boom begin to enter the ranks...
Denmark.
December 1, 1987... Denmark Denmark's population is already one of the world's oldest. And the already disproportionate number of old people will rise in the future. By the yer 2020, only two Danes will be available to support one elderly person. About 30 percent...
West Germany.
December 1, 1987... West Germany West Germany's consistently falling fertility rate--from about 2.5 children per woman in the early 1960s to the world's lowest level of 1.44 children per woman in 1988--accounts for its disproportionate number of old people.
The...
Sweden.
December 1, 1987... Sweden Having a sizeable elderly population is nothing new to Sweden. As far back as 1960, 17.3 percent of its population was over 60. Only West Germany had a higher proportion of elderly, at 20.2 percent of its population. Now, although West...
United Kingdom.
December 1, 1987... United Kingdom Since 1971, the population of the United Kingdom has remained fairly constant, hovering around 56 million. Slow growth is projected up to the end of the century, from 56.9 million in 1986 to 57.7 million in 2001 because of a rise...