Marketing Event articles from September 2009

Marketing Event archives from September 2009

Editor's Letter.(event marketing and planning)(Editorial)
September 1, 2009... In August, I was privy to a conversation between two seasoned event organisers. Being in the privileged position where people are normally more than willing to talk to you about the state of their respective businesses, I was shocked to hear...

This Month's Go-To Events.
September 1, 2009... - Proms in the Park The last night of this year's BBC Proms features five hours of music and entertainment at Hyde Park on 12 September. A perfect event for a spot of corporate entertaining, the action kicks off at 5.30pm, with a firework...

Boundaries of taste.(Nomad London)(Brief article)
September 1, 2009... Event always appreciates the chance to use a phrase for the first time, and now 'molecular gastronomy' makes an entrance thanks to Nomad London. The canape genius has entered the daunting world of culinary design made famous by Heston...

Remain upbeat.
September 1, 2009... After literally drumming up support from the hard-to-please Theo Paphitis and Peter Jones of BBC2's Dragons' Den, BassToneSlap can add rhythm to your event. And, with a range of interactive drumming shows, the company can customise performances...

Ever resourceful.(DED's biodegradable identity cards )(Brief article)
September 1, 2009... Wastage is a much-discussed problem for the event industry Thankfully, however, companies such as DED are stepping up to the plate to provide eco-conscious products. The firm's range of offerings includes bio-degradable ID cards and...

Heinrich manoeuvre.
September 1, 2009... If you can't fly yourself to Munich for this year's Oktoberfest, the fun can be brought to you. As of 17 September, London's Bavarian Beerhouse will be playing host to seven weeks of entertainment and music, served with authentic German beers...

Best seats in the house.(home furnishings introduced )(Brief article)
September 1, 2009... If you require furniture with a little more je ne sais quoi than the varieties offered by certain high-street outlets, Velvet Living has a range of modular products that can be designed to suit any corporate event. Claiming not to compromise on...

Your toast.(Shaker services)(Brief article)
September 1, 2009... The bar is, of course, the great pillar of any corporate event, and Shaker provides a range of services to ensure that your leaning prop is run with the necessary aplomb. The company can provide a complete mobile bar, along with event staff...

Spark of inspiration.
September 1, 2009... Billed as the 'rock prince and princess' of the violin world, admittedly not an overcrowded field, Fuse are fresh from signing a hard-earned deal with Edel Records. The pair use original guitar valve amps and sonic processors to create a sound...

Careful consideration.(Hotel Nannies services)(Brief article)
September 1, 2009... Can you have kids and still have freedom to attend the hottest events in town? Well, perhaps you shall go to the ball, thanks to the timely intervention of Hotel Nannies. The new babysitting service, whereby children are cared for at a hotel or...

Lull in festive activity prompts industry fightback.(event marketing surveys)(Survey)
September 1, 2009... The Christmas party industry may have to wait until the very last minute to see any upturn in business this year, with almost 50% of organisers telling this magazine that they will even wait until as late as December before booking festive...

Web chatter: The pick of this month's stories on the Event website were..
September 1, 2009... Merlin Entertainment's London Eye unveiled its multi-sensory 4D cinema at County Hall on 12 August. The four-minute film incorporates lifelike effects such as wind, snow and bubbles. Delta Sound and Sound By Design are to merge this year. The...

Did Buick event set the tone for car launches?
September 1, 2009... Jack Morton Worldwide's decision, along with carmaker Buick, to ditch the traditional launch in favour of a virtual event, has provoked much debate in the automotive events world. Is this the end of the traditional car launch? Is the car...

Six choices, including Braxted Park, Gleneagles Hotel and The Deck.
September 1, 2009... TEAM BUILDING - Gleneagles treasure trail Putting the 'Bond' in team bonding, The Gleneagles Hotel is inviting guests to take part in Live and Let Drive, a 007-themed treasure trail in the rolling hills of the Perthshire countryside. Teams...

Appointment at Coworth Park.(John Campbell appointed at Dorchester Collection )(Brief article)
September 1, 2009... John Campbell has been appointed as director of cuisine, food and beverage for the Dorchester Collection at its new country house estate and spa, Coworth Park, which is due to open in May 2010. He will start his new role in October this year. ...

Appointment at Great North Museum.
September 1, 2009... Paul Weild has moved to the Great North Museum in Newcastle as sales manager. He brings experience of business development and marketing from his role as head of events at Hotel du Vin Newcastle, as well as that of sales and event management...

Appointment at Aviva Stadium, part of the Lime.(Cailin Keaney appointed at Compass Group UK )(Brief article)
September 1, 2009... Cailin Keaney has become sales and marketing manager for the meetings and events division of Dublin's Aviva Stadium, part of the Lime Venue Portfolio, a division of Compass Group UK & Ireland. Keaney will bring her varied ten-year business...

Appointment at The Circle Agency.
September 1, 2009... Stuart Gentry has joined The Circle Agency as field operations director. He will oversee Circle's warehouse operations, transportation, health and safety, rigging and set builds. Gentry spent 12 years as a Royal Marine and three years at D3...

Appointment at The Bailey Group.(Lorna Proops appointed as business account manager)(Brief article)
September 1, 2009... Lorna Proops is now at field marketing and experiential agency The Bailey Group as new business account manager. Proops has recently returned from maternity leave. She previously held the position of programme manager, overseeing The Bailey...

Appointment at City of Manchester Stadium.(Sarah Hayward appointed as hospitality co ordinator)(Brief article)
September 1, 2009... Sarah Hayward is to be in charge of match day hospitality at City of Manchester Stadium - home of Manchester City FC - after being appointed as its hospitality co-ordinator. Hayward previously worked at the Radisson Edwardian Hotel in...

Appointment at Momentum Worldwide.(Olly Knowles appointed as director)(Brief article)
September 1, 2009... Olly Knowles has been named as events director at Momentum Worldwide. Knowles will be responsible for growing Momentum's events and experiential business, and will work closely with parent company McCann Worldgroup to further integrate the...

Appointment at PSCo.(Sam Yates appointed as business development executive)(Brief article)
September 1, 2009... Sam Yates has been hired by PSCo as business development executive Based in the recently opened PSCo Birmingham office, Yates will be looking to build client relationships and improve PSCo's rental service She joins from Paragon Projection,...

Move of the month: Kirsteen Martin, Creative director, Event Concept.(Interview)(Brief article)
September 1, 2009... - How is your new role different? I have been given the extra responsibility of a directorial role, which is a challenge I am looking forward to. My main task will be to ensure that the identity of Event Concept - and that of sister company...

On the spot: Jacqueline Thomas, Managing director, DeWintons.(Interview)(Brief article)
September 1, 2009... - How did you get into events? I had travelled the world working for the rich and famous and decided to follow my passion for entertaining people with delicious food, impeccable service and beautiful staff. - What advice would you give to...

National events manager: Ruth Peters of Sue Ryder Care is creative when it comes to raising funds.
September 1, 2009... Ruth Peters may put her passion for events down to growing up in a creative household, but it was a chance phone call, just before she was about to set off travelling, that saw her eventually return to the UK and take up a permanent job in the...

Price cutting: Above all survival - but at what cost?
September 1, 2009... Desperate times call for desperate measures, and as recessionary pressures rise, suppliers are going all out to secure precious contracts. With businesses such as caterer Red Snapper Events going under, the long-term effect of price cutting...

Trade show: Venues & Events.
September 1, 2009... Square Meal's show takes place at Old Billingsgate from 23-24 September. Features old and new set to make show even better Square Meal's Venues & Events show, now in its fifth year, is returning to Old Billingsgate. Stretching over...

New and refurbished: Six event spaces, including Yumchaa and Parklife Oxford Street.(Moneypenny Events services)
September 1, 2009... Golf at Devonshire Square What is it? A temporary 18-hole mini-golf course that is managed by Moneypenny Events, and situated in the covered courtyard of east London's Devonshire Square complex. What's it got? The pop-up course is...

Christmas event spaces.
September 1, 2009... Welcome Santa at locations such as Congress Centre and Swalec Stadium. The Seafood Restaurant What is it? Part of Rick and Jill Stein's Padstow empire, which includes four restaurants and the Padstow Seafood School. The Seafood Restaurant...

Cartier International polo: Chinawhite party is the talk of Windsor.
September 1, 2009... Despite having a smaller budget for the event this year, GSP's creativity on behalf of the London club made securing tickets a matter of urgency. What was the event? Chinawhite at the Cartier International Polo in Windsor, tickets for which...

Vauxhall skate: Auto brand woos the YouTube generation.
September 1, 2009... A roller disco, glitterball car and kaleidoscopic graphics were in full effect as Vauxhall invited revellers to get their skates on. Report by Chantelle Thorley. What was the event? An invite-only roller disco for motoring giant Vauxhall....

Case Study: Tuaca.
September 1, 2009... A dynamic presence at festivals and niche events has secured a loyal following for the drink brand. Despite emerging from obscure origins in Renaissance Italy, Tuaca has only recently come to prominence in the UK after snowboard fanatic Sammy...

Focus on: Liverpool at Christmas - A city rejuvenated.
September 1, 2009... Liverpool has more to offer than the legacy of a famous quartet. It would be hard to argue against the claim that Liverpool constitutes the North West's most culturally significant city.The Merseyside area that Disraeli once called the...

Christmas parties: Some of the trimmings.
September 1, 2009... The wise men and women of events are showing caution this year. For those who hadn't realised Britain was in the depths of recession, the widespread cancellation of Christmas parties last year served as a Brussels sprout to the credit crunch...

Outdoor solutions: What's hot/news.(marketing events)(Brief article)
September 1, 2009... Clever products that will add finesse to your outdoor events. GOOD, CLEAN FUN - Mud may be a giggle at Glastonbury, but it vexes other events. Eve Trackway's new pitch-covering product, Super-Trac, was recently used at Take That and Oasis...

Outdoor Solutions: Showcase - PlayStation at Glastonbury.
September 1, 2009... Iris Experience put the gaming giant's name to the fore at the world-famous festival. - What was the event? PlayStation's activation of its sponsorship of Glastonbury Festival. To achieve this, Iris Experience built The Queen's Head and...

Outdoor Solutions: Head of PR Campaigns.(Simon Dornan of Virgin Media Group Ltd. speaks on its advertising campaigns )(Interview)
September 1, 2009... Simon Dornan of Virgin Media loves the great outdoors. Working in Hammersmith, any visit to Great Portland Street is bound to give you office envy. And as if that weren't bad enough, the sight of Virgin's themed meeting rooms really brought...

Exhibition Solutions: News/kit list.(event planners organizes food shows)(Brief article)
September 1, 2009... New show at Olympia aims to broaden Masterchef's appeal. Following the announcement that the BBC Good Food Show London is to be replaced by Masterchef Live, more details have emerged about BBC Haymarket Exhibitions' plans for the event. ...

Kit List.
September 1, 2009... - Fabric Frame This is a portable product that produces clear images for a display. It can be set up easily, and the frame's light aluminium structure means storage and transportation will not hinder your exhibition. Price available on...

Web chatter.
September 1, 2009... The pick of this month's exhibition stories on the Event website were... The Great British Beer Festival, held at Earls Court from 4-8 August, posted a 7% increase in visitor numbers compared with 2008. Attendees increased from 59,500 last...

Exhibition Solutions: From the show floor - Here's looking at you.
September 1, 2009... A new system to record visitor behaviour could revolutionise the exhibition environment. Technological advances are always promising to revolutionise the way people work in the event industry, but one piece of technology in particular has...

Exhibition Solutions: Showcase - Great British Beer Festival.
September 1, 2009... Earls Court adopted a pub atmosphere as Camra put the world's ales on show. What was the exhibition? The Great British Beer Festival, held at Earls Court from 4-8 August to celebrate real ales, ciders and beers from around the world. More...

Exhibition Solutions: Statistics - Showing resilience.
September 1, 2009... Attendance at trade exhibitions has been mixed, but the sector is rallying. This month we look at visitor trends for trade exhibitions, covering the periods of July 2007 to July 2008 and from July 2008 to July 2009. As well as a few...

Social networking: Girl about town - Abigail - Parties with the beautiful people.
September 1, 2009... I've been desperate to check out Planet Hollywood since it opened a few months ago, so an invite to hunky action hero Jason Statham's birthday party was just the excuse I needed to see the Haymarket hangout in action. Of course, being a...

Viewpoint: Good/bad.(Viewpoint essay)
September 1, 2009... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Songstress Sophie Ellis Bextor seems to be making a name for herself as the DJ du jour after appearing at a spate of events, including Vauxhall Skate at...