Marketing Event articles from September 2008

Marketing Event archives from September 2008

Editor's letter.(Editorial)
September 18, 2008... What often happens in the event industry during a financial downturn is that innovative, effective and reliable services and products begin to rise to the top of the expert buyers' lists. Another positive to take from these troubled times...

This month's go-to events.
September 18, 2008... Event UK Event UK is the rebranded National Venue Show, organised by CMPi, taking place from 16-17 September at the NEC. It features more than 350 exhibitors from destinations, venues, event service suppliers and experiential agencies....

Wild at heart.
September 18, 2008... Relive cardboard stage sets from your school plays by hiring Wildcard Creative, who will build you a stand that is 100% recyclable The company can also provide desks, frame displays, coffee tables, a triangular totem display and literature...

Baggage handler.
September 18, 2008... Let your guests feel that they are also doing their bit for the environment by providing them with these reusable, eco-friendly jute bags from Carrierbagshop. Jute is a natural and sustainable resource and tough enough to last a lifetime....

At your disposal.(Brown Corporation of America Inc.)(Brief article)
September 18, 2008... After a summer of festival events, you will surely be tempted to pack this item in your luggage next year. Shit Box is a cardboard toilet that pops up from a 14-inch flat-pack to become a reusable box, into which you place a degradable bag...

Height of good taste.(Brief article)
September 18, 2008... Make catering the star with Food for the Future stations from Ravenous. The Fertility Tower (right) holds 300 skewers, while the Carb Overload Martini (above) has round stations 17cm wide and 90cm high. The food is healthy and includes...

Graphic detail.(Shell-Clad)(Brief article)
September 18, 2008... Never again will you have to go through the palaver of transporting heavy stand graphics, thanks to Shell-Clad. The clip system can be used to mount lightweight graphic material to dress your shell scheme with seamless, wraparound graphics....

Caffeine rush.
September 18, 2008... Coffee on the go has just become more accessible with Coffee Motion's ingenious coffee-providing vehicles, which include a Smart car and converted French agricultural vehicle. For pounds 475, Coffee Motion can provide you with 150 cups of...

Old meets new.(Brief article)
September 18, 2008... The iKyp is an innovative paper-based communication tool that can store important information for an event such as contact numbers, event times, maps and location addresses in a compact package, and is ideal if you want to promote a feature or...

Cheesy grin.
September 18, 2008... The Say Cheese girls can capture images from your event and instantly provide a branded frame or postcard. Pictures are also uploaded onto a microsite that can be housed within the client's own site. Say Cheese International has signed up...

Great acoustics.(Maslow)(Brief article)
September 18, 2008... Add a bit of Spanish flavour to your event by hiring Maslow, an acoustic guitar duo who play live lounge sets with a latin edge, including flamenco. Popular on the wedding circuit, Maslow are now turning their attention to the event market...

The way forward.(Brief article)
September 18, 2008... Provide guests with these nifty modes of transport from Ecocab at your event. Not only are they kind to the environment, Ecocabs can also be branded to promote your product or company name. Each vehicle is three metres long, two metres high...

Packed bar.(Brief article)
September 18, 2008... A bar that is instantly set up is music to any event organiser's ears. Penny Banks and Co has created a bar system that is flat-packed and can be assembled in minutes without screws. It is available in any colour, size or shape and can be...

Export duty.
September 18, 2008... Being green can extend to staff clothing if you contact Teamtogs. Teamtogs works with a company called LMB to dispose of unwanted articles that are then exported to countries such as Uganda, Togo and Ghana, creating an income for sellers...

Ink well.
September 18, 2008... Spruce up your invites or promotional material with Sensations, a new publication that reveals innovative ways to impress clients through printing. Sensations can be purchased from Prism, the UK association of print specialists and...

Agencies: Jack Morton in SA partnership.(Brief article)
September 18, 2008... Jack Morton Worldwide has formed a strategic partnership with South African-based event marketing company O'Mage. The partnership will allow Jack Morton to deliver global experiences to clients that have a growing interest in the African...

Agencies: Account wins.
September 18, 2008... Experiential and digital agency Fitch Live has been appointed by Microsoft to design, produce and project manage the software giant's ReMix UK 2008 event. Taking place at The Brighton Centre from 18-19 September, the event will showcase...

Agencies: Event Concept boosts its audio-visual offer.(Brief article)
September 18, 2008... Live production specialist Event Concept has formed a new sound and video department to bolster its event offering. The team will be headed by Jamie Corteen, former director of 2 Bit TV, who will be supported by audio-visual production...

Agencies: MIG offshoot poised to fill gap in market.(Mobile Interactive Group )(Brief article)
September 18, 2008... Mobile Interactive Group (MIG) has launched an experience design agency to fill the niche in the experiential marketplace. New Toy will enhance campaigns, events and spaces by delivering innovative customer experiences across mobile,...

Agencies: ATP division allies to marketing agency.
September 18, 2008... ATP Events & Experiences, the events division of ATP The Advanced Travel Partner, has joined with marketing agency Adventis Integrated to take its clients' events to the next level. The agency will now offer specialist marketing assistance,...

Agencies: Web chatter.
September 18, 2008... This month's most-read agency stories on the Event website were... Jordans calls on Sledge to engage customers with its new packaging: The agency has been appointed by cereal range Jordans for a nationwide consumer campaign. EMS to...

Exhibitions: DMG World Media turns up the heat on CMPi with show tie-in.
September 18, 2008... DMG World Media has upped the ante in its battle with rival CMPi to control the kitchens, bathrooms and bedrooms market by relocating its current exhibition with the Tile and Stone Show and Floorstyle. The move comes after CMPi announced it...

Exhibitions: Brooklands jettisons show after one outing.(Brief article)
September 18, 2008... Brooklands Group has cancelled its Manchester A Place in the Sun Live show only 18 months after it was launched. Amid fears of market saturation, it has also scrapped plans for the autumn A Place in the Sun Live offering that was due to...

Exhibitions: High-street prices put dent in Camra figures.(Brief article)
September 18, 2008... The Great British Beer Festival suffered a 10% decrease in visitor numbers at this year's show, held at Earls Court from 5-9 August. Organised by the Campaign for Real Ale (Camra), the low attendance figure of 59,000 was said to be in line...

Exhibitions: Stuff Live decamps to Excel to enable growth.(Brief article)
September 18, 2008... Haymarket Exhibitions' Stuff Live 2008 is to relocate to Excel London so that it can expand from 3,000sqm to 4,000sqm. The exhibition, which will take place from 31 October to 2 November, had no choice but to move from its former home at...

Exhibitions: LG Arena given green light for refurbishment.(Brief article)
September 18, 2008... Following electronic giant LG's deal with the NEC Group (Event, August), Solihull Metropolitan Borough Council has now granted full planning permission for the newly branded LG Arena to begin its pounds 28m refurbishment programme. The...

Exhibitions: Web chatter.
September 18, 2008... This month's most-read exhibition stories on the Event website were... Stanco's creative expertise lands it the Skills London contract: Stanco Exhibitions has been awarded the contract to provide shell scheme electrics and floor...

Suppliers: Eve Trakway secures finances for expansion.(Brief article)
September 18, 2008... Supplier of temporary access solutions Eve Trakway has secured an undisclosed sum of money from private equity house LDC, which will now have a minority stake in the company. The investment will provide the capital that is needed to...

Suppliers: Industry bodies.(Brief article)
September 18, 2008... Eventia's One Future initiative is celebrating a successful first year in operation, having seen 3,100 trees planted and more than pounds 2,500 put into its Solar Kits project for education in schools. The programme, which was designed to...

Suppliers: Mayfair Cavendish unveils new brand.(Brief article)
September 18, 2008... London conference centre group Mayfair Cavendish has changed its name to Cavendish Conference Venues. The new corporate identity has been launched along with a comprehensive website to accommodate the needs of the growing group. 'When...

Suppliers: Gift Aid set to benefit Wellcome Collection.(Brief article)
September 18, 2008... The Wellcome Collection conference centre in north London has announced that it will Gift Aid more than pounds 500,000 of its profits back into the venue this year. The funding will be put back into the Wellcome Trust, the charity behind...

Suppliers: Furniture specialist wins major contracts.
September 18, 2008... Camden Exhibition Services, a division of Thorns Group, has won two major contracts to supply events in 2009. From 3-5 April the company will be providing furniture at Earls Court for A Place in the Sun Live, before returning to the venue...

Suppliers: Web chatter.(Brief article)
September 18, 2008... This month's most-read supplier stories on the Event website were... London leg of Red Bull Race draws an impressive crowd: More than 60,000 spectators lined the riverbanks of Greenwich to watch the capital's second race from the energy...

Corporate hospitality - British Independent Film Awards.
September 18, 2008... Attend an exclusive film industry event by booking this corporate package from Beyond Events at the British Independent Film Awards (BIFA) on 30 November, at Old Billingsgate. It's strictly invitation only and will be hosted by actor James...

Corporate hospitality - Basketball package.(Brief article)
September 18, 2008... Treat clients to one of America's favourite sports with hospitality at the NBA Europe Live Tour at The O2 Arena on 12 October. Miami Heat and the New Jersey Nets will battle it out and guests will be entertained by half-time performances...

Team building - Stunts at the Studios.
September 18, 2008... Become the star of your own blockbuster movie with these Stunts at the Studios packages organised by Game On Marketing at Pinewood and Shepperton Studios. Choose from Wire Work days, which will teach you to perform superhuman Crouching...

Corporate hospitality - Racing in Paris.
September 18, 2008... Combine a trip to romantic Paris with some fun at the racing, thanks to this package from Eclipse Sports Promotions at the Prix de l'Arc de Triomphe, Longchamp Racecourse, on 5 October. The Racing in Paris package includes return travel via...

Team Building - Saffron House Cooking Academy.(Brief article)
September 18, 2008... Cookery as a team-building exercise seems to be growing in popularity, especially with the credit crunch forcing people to cook at home instead of eating out. Learn how to whip up restaurant-standard dishes by booking in your staff for a...

Corporate hospitality - Veuve Clicquot Cruise.(Brief article)
September 18, 2008... Provide your guests with a classy riverside experience aboard Silver Fleet's flagship boat the Silver Sturgeon. The Veuve Clicquot Cruise package allows organisers to take advantage of the vessel's event space, and in particular its...

Appointment at Staar Productions.
September 18, 2008... Timothy McKeown has joined Staar Productions as head of its new styling and creative service. McKeown has experience in creative visual effects, including styling celebrities, visual merchandising and window-dressing

Appointment at George P Johnson.(Sue Potton appointed as head)(Brief article)
September 18, 2008... Sue Potton has joined George P Johnson (GPJ) as head of its Healthcare and Pharmaceutical Practice in London. Potton is also senior account director and has more than 15 years' experience of pharmaceutical and healthcare marketing,...

Appointment at the Royal Lancaster Hotel.
September 18, 2008... Stephen Kyjak-Lane has been appointed general manager at the Royal Lancaster Hotel. Kyjak-Lane was previously general manager at K West Hotel and Spa

Appointment at EC&O Venues.
September 18, 2008... Tom Borthen has been appointed marketing programmes manager at EC&O Venues. He will be responsible for the corporate marketing and brand strategy for EC&O, including research programmes, customer marketing support and business/media...

Appointment at Moving Venue Caterers.
September 18, 2008... Sarah Dorrington has joined Moving Venue Caterers as key account manager. She was previously event sales marketing manager at the Brewery

Appointment at The Finishing Touch.
September 18, 2008... David Taylor has been named as account manager at The Finishing Touch, part of the First Artist Corporation. Taylor was previously senior sales executive at the Crown Group

Appointment at Excel London.(David Arculus appointed as chairman)(Brief article)
September 18, 2008... Sir David Arculus has been appointed chairman of Excel London Arculus was previously group managing director of Emap and chairman of Earls Court and Olympia. Other appointments at Excel include James Mark as Olympic project director, which...

Appointment at Line Up.
September 18, 2008... Rupert Cheswright has been appointed to head Line Up's new consumer-facing experiential marketing division. Cheswright was previously client services director at agency the Energy Marketing Group

Appointment at Stage One.
September 18, 2008... Simon Graveling has joined Stage One as chairman and executive director. Graveling was vice-president of Jack Morton Worldwide and is well known across the international event industry

Appointment at Lillingston.
September 18, 2008... Jeremy Sillett has been appointed senior events manager at agency Lillingston. Sillett was previously at agency Fait Accompli

Appointment at Mar-Key Group.
September 18, 2008... Andy Goldie is now operations manager at the Mar-Key Group. He was previously senior construction manager at Arena Structures, specialising in clearspan, double- and triple-decker structures at a variety of sporting events

Appointment at PSL Events.
September 18, 2008... Max Nembhard has joined PSL Events as business development manager He will work in the exhibition sector, presenting PSL's AV and IT display technology to corporate customers, stand designers, builders and consultants.

Move of the month.
September 18, 2008... Zoe Watts, head of events and catering, Natural History Museum - What will your new role entail? I will be managing the team that looks after the marketing, sales, organising and operational delivery of events, and working on strategies...

On the spot.(Interview)(Brief article)
September 18, 2008... Jeremy Rees, sales director, EC&O Venues What attracted you to your current role? Working as sales director for two of the best-known exhibition and live event venues in the country, with a talented and dedicated team, was irresistible....

Head of Events - Flying high.(Occupation overview)
September 18, 2008... Katie Holt of Red Bull takes on the logistical challenges of her demanding role. Red Bull is synonymous with adrenalin-fuelled events, which means that the organising team is constantly firing on all cylinders. This in turn keeps head of...

Rock the polo - Another triumph from Chinawhite.
September 18, 2008... GSP won the contract for what is becoming a tradition at the Cartier International Polo event, staging a party that lived up to everyone's expectations. What was the event? Chinawhite's annual Rock the Polo party at the Cartier...

New and refurbished venues.
September 18, 2008... Nine exciting event spaces, including Santo and the Royal York Hotel. MINT LEAF LOUNGE Where is it? Located in Angel Court in the City of London. What is it? Mint Leaf Lounge is the new sister restaurant to popular Indian eatery...

The Square Mile - Centre of attention.
September 18, 2008... Nine venues that have become firm favourites in the City. THE MERMAID CONFERENCE AND EVENTS CENTRE Where is it? On the north bank of the Thames, near Blackfriars and St Paul's. What is it? The Mermaid offers conference, meeting and...

British International Motor Show - Excel transforms into car heaven.
September 18, 2008... Enthusiasts and manufacturers from across the world descend upon Docklands to celebrate the automotive sector's exciting innovations. What was the event? The UK's biggest consumer exhibition, the British International Motor Show 2008,...

The South East - History and heritage.
September 18, 2008... Three outstanding locations that encapsulate what the region has to offer. DICKENS WORLD Where is it? At Chatham Maritime Leisure Resort in Kent, adjacent to the dockyard. What is it? A state-of-the-art themed visitor attraction...

Tradeshow - Square Meal - Exhibition develops with range of exciting features.(Interview)
September 18, 2008... Highlights of the popular exhibition, taking place at Old Billingsgate on 17 and 18 September. This year marks the fourth anniversary of the Square Meal Venues and Events show. Determined to ensure the show grows every year, the organisers...

Sustainability - Warming to the idea.
September 18, 2008... There are plenty of ways to make an event greener, says Clive Walker. It might take Batman to save the planet on the silver screen, but in the event industry everyone has the power to protect the earth. Using tap water instead of trendy...

Mobile Bars & Mixologists - Fluid movement.
September 18, 2008... Drinks specialists will gladly bring their expertise to your corporate event. SHAKER EVENTS Ellie Leacroft, marketing manager What is your newest creation or service? We recently opened a venue in central London, the Shaker Bar...

Sporting events - Event solutions.
September 18, 2008... Four pages of showcases, essential services, experts and a destination. BARCLAYS SCOTTISH OPEN, LOCH LOMOND Catering at this year's Scottish Open was, by necessity, a finely tuned affair: the tournament attracted some 90,000 spectators...

Event solutions - Sporting events - Trusted suppliers who will guarantee success.(Brief article)
September 18, 2008... IMACIMAGES An event becomes even more memorable when it's captured professionally, and Imacimages is among those firms specialising in commercial sport photography, working on anything from international head-to-heads to corporate fun...

Event solutions - Sporting events - Careful planning will set you on the path to victory.
September 18, 2008... THE AGENCY - Alex Hewitt managing director, AOK Events 'The element that makes it successful from a marketing point of view is when the event is memorable in a positive way. If you take clients who are Chelsea fans to Stamford Bridge, there...

Event Solutions - Sporting events - London's suppliers can compete with the world's best.
September 18, 2008... There is good reason why the Olympics are coming to the UK. London goes hand in hand with sporting events, be they global championships, one-off tournaments or corporate golf days, and its range of venues and suppliers is hugely diverse. ...

ZSL London Zoo - Advertorial.
September 18, 2008... One of the few venues where guests at your corporate event will have fun while learning more about the worldwide efforts aimed at protecting animal habitats. In today's social and economic climate, corporate event organisers are...

Event solutions - Outdoor events.
September 18, 2008... Four pages of showcases, essential services, experts and a destination. FARNBOROUGH INTERNATIONAL AIRSHOW The 60th anniversary of the Farnborough International Airshow was marked in style in July, with an increase of 15,000 attendees...

Event Solutions - Outdoor events - Essentials tips for a memorable alfresco occasion.
September 18, 2008... THE AGENCY - Neil Ogilvie managing director, Finix Productions 'Many clients have already decided where they would like to stage their event when they come to us. Our first priority, therefore, is to understand what they want to achieve. We...

West of England - Outdoor events - Your guests will love the West Country's natural beauty.
September 18, 2008... If you're going to have an event in the great outdoors there are few places more beautiful than the West of England. Stretching from the Cotswolds south to Bournemouth and then down to the very depths of the Cornish coast, the region offers...

Case Study - T-Mobile.
September 18, 2008... The mobile-phone giant values live events because they facilitate engagement with consumers. T-Mobile is a mobile network that reaches 125 million customers globally, including 16.8 million in the UK. The brand attaches great importance to...

Online Marketing - Internet making its presence felt.
September 18, 2008... It may not be seen as a substitute for live events, but the power of online activity to extend a brand's reach is now being appreciated. Nowadays, having an online presence is considered a necessity, with consumers expecting the...

Best foot forward.
September 18, 2008... Kickers promotes brand interaction by taking to the festival circuit. What does the campaign involve? Lunch Communications has been appointed to build on footwear brand Kickers' heritage in music by introducing it to the festival circuit....

Social Networking - Girl about town - Abigail Parties with the beautiful people.
September 18, 2008... If there is one invite that really gets people excited it's the Cartier International Polo held on the last Sunday of July. Thankfully it is also the one day of the summer when the sun actually decides to shine. Smyle and Chinawhite host...

Social Networking - Event Awards 2008.
September 18, 2008... Breaking news - The shortlisted entries are announced. At the Wallace Space in Covent Garden on 25 July, 21 experts from the exhibition, experiential and creative sectors of the event industry came together to judge the many entries for...

Social Networking - Word from the web.
September 18, 2008... This month's online question: Is London doing enough to attract international exhibitions? TO VOTE ON THE LATEST TOPIC GO TO www.eventmagazine.co.uk Yes 47% No 53%

Viewpoint: Comment - Funding for 2012 and mergers and acquisitions are on the agenda.
September 18, 2008... CHANTELLE THORLEY On the face of it, the British government might just be guilty of having the worst timing ever. Just as the Olympic torch was about to be passed over to Mayor of London Boris Johnson at the closing ceremony in Beijing,...

Viewpoint - Blogs, blags and burning issues.
September 18, 2008... Letters Internal communications is an avenue worth exploring I read with interest your feature on staff training (Event, August). Not only is a commitment to staff training critical in terms of delivering a professional service, it is...

Viewpoint - Good/bad.(Viewpoint essay)
September 18, 2008... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Those planners with the joy of an unlimited budget, and who want a bit of A-list glamour, could do a lot worse than hire the globe's hottest DJ,...