Marketing Event articles from September 2007

Marketing Event archives from September 2007

From the Editor: When summer's all clouds, we appreciate silver linings.(Editorial)
September 1, 2007... This summer has been the wettest in Britain since records began almost 250 years ago. In the past three months, there's been a total of 388mm of rainfall. The previous wettest summer was in 1789 when 349mm of rain fell. In July a record 129mm...

They said that ..(Brief article)
September 1, 2007... 'There's a bit of guilt in me. And to help me sleep at night, I'm using my expertise to try to do some good' - Gary Wilson, Head of events, Momentum - 'Young women aren't the only ones to enjoy the drink. Metrosexual guys have liked it...

Date change angers Royal Show's rivals.(Royal Agricultural Society of England)(Great Yorkshire Show)(Brief article)
September 1, 2007... The Great Yorkshire Show's organiser has accused the Royal Agricultural Society of England (RASE) of putting profits before content after RASE moved the date of the Royal Show to within two days of its rival. In 2008 the Royal Show will...

R&A extends Arena's Open Golf contract.
September 1, 2007... Golf's development body the R&A has extended Arena Structures' contract to supply the Open Golf Championship with structures up to and including 2011. The announcement follows Arena's performance during July's Open Championship at...

Daly takes on divisional MD role with Reed.(Brenda Daly appointed at Reed Exhibitions UK)(Brief article)
September 1, 2007... Brenda Daly, former executive vice president of DMG UK, is to join Reed Exhibitions UK as its divisional managing director. Daly, who assumes the role on 1 October, will be responsible for a dollars 40m (pounds 20m) portfolio of events and...

Blitz changes senior staff.(Blitz Communications)(Brief article)
September 1, 2007... Audio-visual equipment and services specialist Blitz Communications has restructured its management team following a spate of departures, including that of chairman Charles Beddow. Munir Samji, chairman of parent company Blitz Charter Group...

EC&O Venues restructures management.(Brief article)
September 1, 2007... EC&O Venues has restructured its board following the sale of a 50% share in the company to Capital & Counties (Event, July/August). Nigel Nathan, formerly group commercial director, has been promoted to managing director and former group...

Carbon pledge tree helps to sample sauce.
September 1, 2007... Mars-owned brand Seeds of Change has launched a campaign that allows consumers to sample its Indian and Italian sauces at organic food festivals, grocery stores, train stations and picnic concerts. The focal point of the activity, being...

55,000 visit the Innocent Village Fete.(Innocent Drinks)(Sledge )(Brief article)
September 1, 2007... Sledge celebrated its first Innocent Drinks summer festival with a sell-out event in Regent's Park last month. A total of 55,000 visitors attended the two-day festival, which this year rebranded as the Innocent Village Fete. As well as live...

Iris tells kids about danger on the tracks.(Network Rail Infrastructure Ltd.)(Brief article)
September 1, 2007... Network Rail chose Iris Experience to organise a campaign warning children of the dangers of playing on rail tracks. No Messin' Live 2007 ran throughout July and August and visited 12 hot spots such as Bristol, Glasgow, Felton and...

Rapier Group rescue deal saves Mice OCM.(Brief article)
September 1, 2007... Rapier Group has rescued an events company from the ashes of the defunct Mice Group. Opus Creative Marketing - formerly Mice OCM - is now under the ownership of Rapier and its strategic partner in Hong Kong, PICO Pty. Mice Group, including...

NHM chief to join Vinopolis.
September 1, 2007... The Natural History Museum's (NHM) head of events and catering, Rupert Ellwood, will become the new managing director of Vinopolis on 25 October. Ellwood was headhunted for the role at London's wine attraction in June following the...

TRO in charge of Renault's Ride and Drive.(Brief article)
September 1, 2007... Renault UK hired agency TRO to organise its Summer Ride and Drive campaign that ran from April until the end of August. Existing and potential customers were invited to spend a day at 18 family-oriented venues such as the National Motor...

S&N's Biggest Round costs brewery pounds 7m.
September 1, 2007... Scottish and Newcastle (S&N) invested pounds 7m in its third Biggest Round campaign, which sends brand advocates into pubs to buy consumers a drink. Because Experiential Marketing has managed all three annual campaigns This year's aims to...

Inneventive's parties next to the palace.(Brief article)
September 1, 2007... The grounds of the Guards Museum opposite Buckingham Palace will be the location for a heated temporary structure with a Nutcracker theme this Christmas. Agency Inneventive is managing the marquee from 30 November until 21 December. It has...

Ex-NEC boss Morris joins VCM Events.
September 1, 2007... Sussex-based event management company VCM Events has persuaded industry guru Andrew Morris to join as non-executive chairman. VCM currently organises five events a year including The Grass Roots Football Show, held at the NEC from 30 May to...

Axe falls on caravan show at Earls Court.(Earls Court Caravan and Motorhome Show)(Brief article)
September 1, 2007... Clarion Events has finally done away with its Earls Court Caravan and Motorhome Show, which last took place in November 2005 but was due to take place in west London from 15-18 November. The move means that London is now without a show for...

Views vary on BSI guidelines.(United Kingdom. British Standards Institution)(Brief article)
September 1, 2007... The draft of the British Standards Institution (BSI) BS8901 Sustainable Events Management System and Guidelines has provoked a mixed reaction in advance of its publication next month. BS8901, designed to provide good practice requirements...

Festival mixes music with fun of the fair.
September 1, 2007... Logistik's contract win in July to provide event management and production support for the Lovebox festival resulted in 40,000 revellers braving the weather later in the month to see Groove Armada and Blondie. Lovebox took place from 21-22...

Sticky Wicket trophy goes to Reed team.(Brief article)
September 1, 2007... Reed Exhibitions won the inaugural Sticky Wicket industry cricket tournament on 25 July. Eight teams including Early Action Group, the NEC and runners-up EC&O Venues battled it out in front of 200 spectators in Regent's Park. Guests...

Families take Fruit Pastilles chewing test.
September 1, 2007... Rowntree's chose ID to promote the 'What Can You Do, But Chew?' campaign for its Fruit Pastilles brand in August. It visited family theme parks in the Isle of Wight for the week starting 1 August. For the rest of the month the campaign was...

WPP merges Clever Media and PCI Fitch.
September 1, 2007... Worldwide marketing agency WPP has merged two of its agencies, PCI Fitch and Clever Media, to form one global experiential firm, Fitch Live. Clever Media managing director, Paul Cowan will be charged with the UK side of the business. He...

City Bunker offers poker, golf and Wiis.
September 1, 2007... A venue offering corporate guests golf simulators, poker tables and Nintendo Wii stations has opened in West India Quay. City Bunker, formally known as Right Swing Golf, has doubled in size to 600 sqm with a pounds 1m investment. ...

Foot and mouth woe hits livestock shows.
September 1, 2007... The resurgence of foot and mouth disease in Surrey had a major impact on this summer's agricultural shows, with many recording depressingly low visitor numbers. Paul Hooper, secretary of the Association of Show and Agricultural...

COI seeks BME specialists.(Central Office of Information)(black and minority ethnic)(Brief article)
September 1, 2007... The Central Office of Information (COI) is reviewing its roster of agencies that specialise in communicating with black and minority ethnic (BME) communities. The specialist framework, worth approximately pounds 3m a year, was established...

New range of services from Farrugia & Co.(Farrugia Leo Research & Consultancy )(Brief article)
September 1, 2007... Farrugia Leo Research & Consultancy has reinvented itself as Sarah Farrugia & Co in a new west London office. The event research company now offers insight and evaluation, creative thinking services and workshops. Director Sarah...

Plane crazy.(Red Bull Air Race )(Brief article)
September 1, 2007... The area around The O2 was transformed into an air racetrack for the Red Bull Air Race from 28 - 29 July. It was the first time the event had visited London and it attracted 60,000 spectators, 20,000 fewer than expected. After heats in...

In Brief: Date for MOBO Awards.
September 1, 2007... The MOBO Awards, in association with Western Union, will take place at The O2 arena on 19 September. The MOBO Organisation, which runs the annual music awards, is to set up a foundation to address barriers facing ethnic minority candidates for...

In Brief: Scout Jamboree celebrations.(Brief article)
September 1, 2007... The 21st World Scout Jamboree celebrations attracted more than 40,000 scouts from around the world to Hylands Park, Chelmsford in Essex from 27 July to 8 August. Marquee hire firm Piggotts provided more than 30,000 sqm of tentage, whilst its...

In Brief: Launch of Chooseyourvenue.com website.
September 1, 2007... Chooseyourvenue.com launched on 27 August and offers venues across the world an opportunity to improve their online brand awareness for a flat-rate annual fee of pounds 200. The venue-finding website gives each venue its own profile page...

In Brief: Date for BT Digital Music Awards.
September 1, 2007... The BT Digital Music Awards will take place on 2 October at the Roundhouse in Camden and will comprise three People's Choice categories Best Unofficial Music Site and Best Music Blog are open to music fans who create and develop their own...

In Brief: Xchangeteam searches for nominees.
September 1, 2007... Xchangeteam's search for the Freelancer of the Year kicked off on 27 July with the deadline for nominations at the end of November. Now in its fourth year, the awards ceremony will take place in February and is dedicated to rewarding freelance...

In Brief: Relaunch of CC Club.(Brief article)
September 1, 2007... The CC Club in London's Piccadilly relaunched as a live music venue during the summer by hosting a comeback gig by The Cult. With the launch of the nightclub's live PA, each month since July has seen sets performed by different artistes. The...

In Brief: Merlin Entertainments appoints Space and People.
September 1, 2007... Space and People has been appointed by the Merlin Entertainments Group as its sales house for sampling and experiential promotional rights at Alton Towers, Thorpe Park, Chessington World of Adventures, Madame Tussauds and Warwick Castle

In Brief: Correction.(Correction notice)
September 1, 2007... The photos used in the case study in last month's Supplier Showcase for the business-to-business and trade events sector (Event Solutions, July/August, page six) were taken at the Kensington Roof Gardens and not The Hospital

Financial firm keen to meet AEO members.(Association of Exhibition Organisers)(Grant Thornton L.L.P.)(Brief article)
September 1, 2007... The AEO has broadened its appeal to the wider events industry by attracting financial and business adviser Grant Thornton to its member list. Grant Thornton director Stuart Sparkes said: 'We joined because a number of our clients are in...

National Boat Shows loses Gower to Emap.
September 1, 2007... National Boat Shows director of marketing James Gower has left its parent company the British Marine Federation (BMF) to take up the post of exhibitions director at Emap Construct. Gower joins Emap on 10 September to head up a business that...

Minister for the Olympics at VL summit.
September 1, 2007... Tessa Jowell, minister for the Olympics and London, addressed a summit organised by Visit London in late July in one of her first engagements following the cabinet reshuffle. The Visit London Tourism Summit, on the challenges and...

Analysis: A team with powerful contacts.
September 1, 2007... If you'd like a minister to attend your event, the Business Co-ordination Unit might be able to help, writes Claire Bond. When Tony Blair finally announced that he was resigning as prime minister, the ensuing cabinet reshuffle stirred much...

Analysis: The Volvo Swedish experience.
September 1, 2007... Line Up invited dealers from around the world to test Volvo's new vehicles in the wilds of Sweden. Mike Fletcher reports. When considering the values of Scandinavian stereotypes, images of quality, warm materials and strong shapes resonate...

Analysis: How Smyle impressed the hospitality experts.(Smyle)
September 1, 2007... Intercontinental Hotels Group hired Smyle to convey its vision of the future to international managers in Park Lane. Showing off the refurbished Intercontinental Park Lane to 140 general managers from more than 60 countries while promoting...

Live issue the Tour de France: Londres? Magnifique!
September 1, 2007... Hosting the Grand Depart of the Tour de France was a remarkable coup for London. Mike Fletcher reports on the efforts that went into making it a huge success and its usefulness as a rehearsal for the 2012 Olympics. When people question...

Campaign: Sabai Pomegranate.
September 1, 2007... To promote Red Bull's new wine spritzer, Evoke the Senses targeted young women in fashion outlets, bars and Tescos. Lorraine Francisco reports. In case anyone needed an added incentive to drink more wine, drinks manufacturer Red Bull has...

Showcase: Star Wars Celebration Europe.
September 1, 2007... A spectacular three-day Star Wars convention brought fans from across Europe to Excel London. Mike Fletcher joined them. On the same day David Beckham began his quest to popularise the UK's national sport at a Galaxy far, far away, a US...

Profile: Gary Wilson, Momentum.(Interview)
September 1, 2007... Gary Wilson has put his experience of promoting festivals and drinks brands to good use since he became head of events at Momentum in April. But he also gives free help to an Aids awareness project inspired by Nelson Mandela, writes Claire...

Show preview: The National Venue Show.
September 1, 2007... Following changes by new owners CMP Information, a new-look National Venue Show opens at the NEC this month. Steve Hemsley offers a round-up of the show and talks to event director Duncan Reid. Why was it so important for CMP Information to...

European venues: An Olympic achievement.
September 1, 2007... Preparations for London 2012 have drawn plenty of flack so far - but if the city can learn from Athens and Barcelona's experiences, the Games' long-term value to the UK could be incalculable, writes Adam Woods. Until now, most of the...

Scotland: The home of golf tourism.
September 1, 2007... With 550 courses spread between five million people, Scotland is the perfect place to enjoy great golf and stunning scenery - but as Claire Bond reports, venues couldn't survive without cash from corporate events. Although the exact...

Movers & Shakers: Appointment at Billington Cartmell.
September 1, 2007... Craig Lawrie has joined Billington Cartmell as head of digital communications. He was previously at MRM Worldwide working on the integrated McCann Worldgroup Intel account. Lawrie will focus on leveraging social networks, user-generated content...

Movers & Shakers: Appointment at EC&O Venues.
September 1, 2007... Lynne Marie Cox has joined EC&O Venues as communications manager She was previously at PR agency Salt working on DMG World Media consumer shows the Ideal Home Show and the Vitality Show.

Movers & Shakers: Appointment at Queen Elizabeth II Conference Centre.
September 1, 2007... John French has been appointed finance director at the Queen Elizabeth II Conference Centre. He was previously financial director of supplier of software solutions at Sys Media Group. Raj PragJi has joined the venue as HR director from the...

Movers & Shakers: Appointment at Benchmark.(Brief article)
September 1, 2007... Catherine Coulter has been appointed as project co-ordinator and multimedia designer for agency Benchmark. Other changes include Thierry Francois (pictured) joining as multimedia designer, Joanne Leonard being promoted to operations manager and...

Movers & Shakers: Appointment at Fitch London.
September 1, 2007... Leah Williams has joined agency Fitch London as head of business development. She will be responsible for developing business expansion at Fitch's London studio and extending the consultancy's reach in the UK and Europe

Movers & Shakers: Appointment at P&MM.
September 1, 2007... Pippa Maryan has joined agency P&MM as account manager for its travel and events division. She was previously global media relations manager at electronics manufacturer C&D Technology. Maryan will handle clients such as Hewlett Packard and...

Movers & Shakers: Appointment at Indeprod People Company.(Brief article)
September 1, 2007... Andrew Cattell has been appointed new business manager at agency the Indeprod People Company. He was previously at the JJ Group as group account director. Indeprod has also appointed Toby Farrance as account director and Andrew Hulme as account...

Movers & Shakers: Appointment at Sledge.(Brief article)
September 1, 2007... Tim Harvey has been appointed content and production director at agency Sledge. Harvey has 10 years' experience in the specialist festival and event marketing industry. He previously worked for Red Bull overseeing its events strategy for five...

Movers & Shakers: Appointment at Ignition DG.
September 1, 2007... Chris Randall has been appointed as creative director at agency Ignition DG. He was previously senior designer at the RTH Group and brings seven years of design experience to Ignition, based at the Paintworks in Bristol

Movers & Shakers: Appointment at Excel London.
September 1, 2007... John Goode has been appointed consultant for the 2008 Collins Stewart London Boat Show at Excel London from 11-20 January. He will develop visitor attractions at the show and work with exhibitors and interested parties looking to explore ways...

Movers & Shakers: Appointment at The Finishing Touch.
September 1, 2007... Jane Habib has joined agency The Finishing Touch as business development manager. She has been in the industry for 20 years and previously worked at the Marriott Hotels and Venues Unlimited. Felicity Goddard has joined the account management...

Movers & Shakers: Appointment at The Congress Centre.(Brief article)
September 1, 2007... Claire Moore and Rose Reynolds (left) have joined The Congress Centre's sales team as conference and sales coordinators. Moore was previously conference and sales coordinator for Moat House Hotels Reynolds worked for New Zealand's largest...

Diary: Business Event of the Year.
September 1, 2007... The Visit London Awards 2007, sponsored by Eurostar, has teamed up with Event and category sponsor ISES to find the Business Event of the Year. Following a gruelling judging session at the Visit London offices, in which a panel of experts...