Marketing Event articles from September 2006

Marketing Event archives from September 2006

From the Editor: Exceptional experiences keep visitors coming back.(Editorial)
September 25, 2006... There were 470 music events in London this summer, almost twice as many as last summer - and that was just in the capital. Across the UK, event activity of all types soared in line with temperatures as brands redirected marketing spend into...

Epsom starts grandstand development.
September 25, 2006... Epsom Downs Racecourse will start its grandstand redevelopment programme from 11 September but insists the building work will not affect corporate events. The first phase will involve demolishing the Rosebery Stand and building a new...

Gyro planning Oracle events programme.
September 25, 2006... Gyro International has been appointed as the lead UK and Ireland event agency for software giant Oracle. Gyro will run Oracle's event programme office, which remains its marketing focus for the coming year. So far, more than 80 events are...

Cash shortage kills off LBEA.
September 25, 2006... Industry trade body the Live Brand Experience Association (LBEA) has been axed after just two years. The association, which was set up by a 12-strong steering committee in 2004, found that the annual membership fees did not provide enough...

Ticket prices bolster Motor Show success.(Brief article)
September 25, 2006... The British International Motor Show drew more than 411,000 visitors to Excel London during its debut 11-day outing to docklands in July. Initial attendance figures, once proved by new ABC auditing criteria next month, will show a rise of...

Ithaca hands chairman's role to Soar.
September 25, 2006... Industry stalwart Phil Soar has joined organiser Ithaca Business Media as non-executive chairman. He will work closely with managing director Andy Center, a fellow member of the Association of Exhibition Organisers (AEO) board. Soar...

Hawkins' firm prepares for more shows.(Austen Hawkins)(Association of Exhibition Organisers)(Brief article)
September 25, 2006... Former Association of Exhibition Organisers (AEO) director Austen Hawkins launched his first show in July and has since revealed plans to launch three more and acquire another. The 1,000 sq m Back Show, organised by Hawkins' fledgling firm...

Blendon picks up the Vive La France baton.(Blendon Communications acquires Vive La France exhibition from Haymarket Exhibitions)(Brief article)
September 25, 2006... Haymarket Exhibitions has sold the Vive La France exhibition to publisher and organiser Blendon Communications for an undisclosed amount. Blendon owns consumer lifestyle shows Viva Espana and Viva Italia. Angela Watson, the event presenter...

The Exhibiting Show moves to Earls Court.
September 25, 2006... The Exhibiting Show is moving to Earls Court for its fourth annual outing in 2007. Organiser Exposure Event Creations has opted to move the industry event away from Excel and co-locate it alongside the Business to Business (B2B) London show...

Step Exhibitions sells three events to Reed.(Reed Exhibitions)(Brief article)
September 25, 2006... Reed Exhibitions has acquired three shows from organiser Step Exhibitions and made a long-term commitment to keep three of its design events at Earls Court. The acquisition, for an undisclosed amount, sees the organiser expand its hold on...

VW opts for debut show in Bristol mall.
September 25, 2006... Volkswagen shunned the London Motor Show in favour of a debut regional consumer event at the Bristol Cribbs Causeway mall. Motorshow @ The Mall took place from 13-16 July and featured the new VW Eos along with 20 car brands and local...

BA contract boosts PCI Fitch.
September 25, 2006... British Airways has appointed agency PCI Fitch on a three-year contract to manage its global marketing and internal events programme. PCI Fitch will be responsible for developing experiential and face-to-face events for staff and customers....

Logistik pitch wins MOBO Awards deal.
September 25, 2006... Agency Logistik has won the contract to provide event production for the 11th annual Music of Black Origin (MOBO) Awards at the Royal Albert Hall on 20 September. Logistik senior event manager Rob Smalldon said: 'We pitched for the project...

Singers bring Filipino magic to Londoners.
September 25, 2006... London's Filipino community had a taste of home with a concert at Wembley Arena that brought artistes over from the Philippines. Almost 4,500 attended 'Forever After' on 27 August. Artistes included the face of the Filipino Tourist Board,...

Innovision to join Tour de France team.
September 25, 2006... Agency Innovision has been appointed event management company for the Grand Depart of the Tour de France, which arrives in the UK in July next year. Innovision will organise the opening ceremony and manage race elements. It will also...

Airshow apologises for power cut chaos.(Farnborough International Air Show)(Brief article)
September 25, 2006... Massive power failures at the Farnborough International Airshow (FIA) have forced its organiser to apologise to exhibitors for failing to cope with the July heatwave. The biennial show, which took place from 17-23 July, suffered a major...

Mazda seeks dare-devils for campaign.
September 25, 2006... Agency Closer is to create an experiential campaign called Operation Manifest for Mazda Motors UK. It will target consumers Mazda has termed 'Zoom-Zoomers', defined as 'daring, ingenious and spirited' and aged between 25 and 45. ...

Partners for Abu Dhabi venue.
September 25, 2006... Four of the world's key exhibition organisers have signed a long-term agreement with the Abu Dhabi National Exhibitions Company (ADNEC) to stage shows at its new venue. Reed Exhibitions, CMP Information, IIR (Middle East) and DMG World...

Dance music festival draws huge crowds.
September 25, 2006... A dance music resurgence led to record attendances at this summer's Global Gathering festival in Stratford-upon-Avon. More than 50,000 flocked to Long Marston from 28-29 July, with around half occupying the campsite during the Angel Music...

Expomedia buys Mac and sports shows.(Expomedia bought Mac Expo from Xpo Group )(Brief article)
September 25, 2006... Expomedia has acquired a controlling interest in the three-strong Mac Expo portfolio from Xpo Group and purchased the Daily Telegraph Adventure Travel and Sports Show from ATS events for an undisclosed amount. Expomedia chief executive...

BBC Haymarket plans three-in-one at NEC.
September 25, 2006... BBC Haymarket Exhibitions is co-locating three of its shows next year. BBC Gardeners' World Live, BBC Good Food Summer Festival and BBC Good Homes Live will all be at the Birmingham NEC from 13-17 June. The move follows the decision to...

Peroni model teams target the trendiest.(The Bank )(Brief article)
September 25, 2006... Agency The Bank has organised an experiential campaign for SABMiller lager Peroni Nastro Azzuro called Salute Peroni. The campaign visited bars in London from 11-19 August. It then visited Scotland from 25-26 August before ending in...

Madonna opens new square for Wembley.(opening of Wembley Arena's pounds 10m Square of Fame)(Brief article)
September 25, 2006... Madonna officially opened Wembley Arena's pounds 10m Square of Fame last month. The public space in front of the venue - which has had a pounds 32m refurbishment - is the latest part of Quintain Estates and Development's pounds 2.5bn plans...

Eventful hires entertainers.(The CEM Group teams up with Impact Artists )(Brief article)
September 25, 2006... Organiser The CEM Group has teamed up with performance agency Impact Artists to provide an entertainment programme for next month's debut Eventful show. The inaugural regional event show takes place at the Bournemouth International Centre...

Sustainability attraction at homes show.
September 25, 2006... Organiser DMG World Media has announced new plans for its 2007 Daily Mail Ideal Home Show, at Earls Court from 9 March-1 April. Young architect of the year Patrick Lynch will design its central town feature with a sustainability theme that...

Young Fashion.(Emap Retail)(Brief article)
September 25, 2006... Organiser Emap Retail's Premier Kids show saw a 6% increase in visitors compared with last year, resulting in 2,248 seeing the exhibition from 9-11 July at the NEC. It had more than 100 debut exhibitors such as footwear brand Crocs and clothing...

In Brief: Queen Elizabeth no-smoking.(Queen Elizabeth II Conference Centre)(Brief article)
September 25, 2006... The Queen Elizabeth II Conference Centre will become a no-smoking venue from 1 October following its pounds 500,000 refurbishment. Internal redecoration, recarpeting and the installation of a covered entrance and signage saw the venue close...

In Brief: DMG World Media appointed.(DMG World Media Ltd appoints Camden Exhibition Services for its show portfolio)(Brief article)
September 25, 2006... Camden Exhibition Services has been appointed by DMG World Media to provide furniture across its show portfolio. The contract begins with the Autumn Ideal Home Show, at Earls Court from 6-15 October. Next year's Daily Mail Ideal Home Show at...

In Brief: Square Meal tickets.
September 25, 2006... Square Meal Venues and Events has stepped up its drive to attract visitors to its second annual outing later this month by offering free Addison Lee taxis to event organisers. The exhibition will occupy all three floors of Old Billingsgate from...

In Brief: AEC goes head-to-head.(Association of Exhibition Contractors)(Brief article)
September 25, 2006... The Association of Exhibition Contractors (AEC) went head-to-head with the British Exhibition Contractors Association in July by launching a rival golf-day for suppliers, organisers and venue personnel. The event on 21 July at the De Vere...

In Brief: Showlite deal with TIC.(deal between Showlite and Telford International Centre)(Brief article)
September 25, 2006... Showlite has signed a deal with Telford International Centre (TIC) to become its main electrical contractor until 2011. TIC chief executive Tom Gray said: 'Showlite has consistently pleased us with its approach to its work and this trust is...

In Brief: ADT contract.
September 25, 2006... ADT has won the contract to install an integrated safety and security solution for the Arena at the O2 Dome. The deal, signed with Anschutz Entertainment Group, will see the contractor invest pounds 3m in CCTV, access control, fire detection...

In Brief: Claim withdrawn.
September 25, 2006... Conference & Exhibition Fact Finder magazine's relaunch was thrown into disarray last month after it emerged that its publisher had falsely claimed the trade title possessed a circulation audited by the ABC. The ABC confirmed that publisher...

In Brief: Steffen Head.
September 25, 2006... Steffen Head, a senior site installer for exhibition furniture hire company Penny Banks & Co, was killed in a road traffic accident in Wyton, Cambridgeshire, on 3 August. The supplier said Head will be very sadly missed.

Showground is poised for pounds 7m revamp.(East of England Agricultural Society)(Brief article)
September 25, 2006... Work is due to commence next month on a pounds 7m redevelopment of the East of England Showground in Peterborough, resulting in the construction of a 5,583 sq m clear span Exhibition Centre and Atrium. The project will bring the total...

Lime outstrips rivals in turnover rankings.(Lime Advertising ranked number one in marketing magazine's top 10)(Brief article)
September 25, 2006... Agency Lime has shot to number one in Marketing magazine's top 10 experiential agency list, having entered its financial results for the first time this year. Lime - a subsidiary of Publicis Group - had a turnover of pounds 14.8m in 2005....

Festival feel benefits Stella Artois Screen.
September 25, 2006... This year's Stella Artois Screen event was developed by agency Exposure to incorporate a two-day festival entitled Studio Artois. The event in Greenwich Park from 22-23 July included music, cabaret and outdoor screenings of Kill Bill and...

Fashion theme helps GSP celebrate Canon.
September 25, 2006... Canon has teamed up with event management company GSP for the 10th anniversary celebration of its IXUS camera range. The party will take place at the Atlantis Gallery on 14 September, just before London Fashion Week, and is linked to...

Blitz shows off technology.(Blitz Charter Group marketing campaigns)(Brief article)
September 25, 2006... The Blitz Charter Group has embarked on a roadshow to demonstrate new technology from its sister companies Charter Broadcast and Blitz Communications. The campaign kicked off in July with a visit to the BBC, where Blitz presented its new...

Consultancy develops new training ideas.
September 25, 2006... Former NEC Group operations director Shaun Ormrod has joined forces with consultancy Kaizen Training to develop a range of bespoke training packages. Ormrod's role as permanent consultant involves producing half-day, one-day and three-day...

Thrill Ride.
September 25, 2006... Liverpool Culture Company moved its fourth annual HUB Festival to new location the Otterspool Promenade from 22-23 July. The two-day event attracted 12,000 people and featured 20 bands, more than 250 metres of graffiti wall and HUB's largest...

Sounding off: Taking care of promotional staff will pay off in the end.
September 25, 2006... In experiential marketing, the first impression is the one consumers take away with them - and you don't get a second chance to make a first impression. Therefore promotional staff form the crux of what we do. Understandably, as the...

Analysis: Television in three dimensions.(Sky's marketing event)
September 25, 2006... With the help of RPM, Sky brought its channels to life during a three-day festival in Manchester. Mike Fletcher reports. Sky has enhanced its bid to become synonymous with quality television by staging its own festival. From 11-13 August,...

Event Industry Salary Survey 2006: Jobs where money can't buy you happiness.
September 25, 2006... This year's Event salary survey shows wages going up but employees still dissatisfied, writes Stuart Derrick. This year's Event salary survey shows the sector is experiencing continued growth, with budgets and wages increasing. However,...

Live Issue: Motor Show - An opportunity to shine.(British International Motor Show)
September 25, 2006... How manufacturers went to town on their London Motor Show stands, by Mike Fletcher, Claire Bond and Lorraine Francisco. All the talk about could it or wouldn't it be a success finally ceased when The British Motor Show at Excel London...

Campaign: Ibiza Rocks 2006.
September 25, 2006... Live gigs on the Balearic island offered agency Iris Experience an opportunity to promote Sony Ericsson's Walkman mobile phones, writes Claire Bond. Experiential agency Iris Experience marked its second year on Ibiza Rocks by expanding the...

Profile: Arran Coole.
September 25, 2006... Arran Coole co-founded web specialist ASP from his bedroom when he was made redundant in 1997. Now he's celebrating a hat trick of wins at the AEO Excellence Awards and setting up a subsidiary branch in Las Vegas, writes Claire Bond. The...

Scotland: More than just Bravehearts.(convention services)
September 25, 2006... Steve Hemsley reports on how the Scots plan to silence critics who say their venues are far too remote to rattle the English. Apparently the world views Scotland as a charming place to visit with its wealth of tradition and culture, yet not...

Mobile Units: Cutting out the middle man.
September 25, 2006... Mike Fletcher reports on why mobile marketing suppliers are now managing entire events. The London motor show wasn't the only experience car enthusiasts could sample during the summer. From 13-16 July, the Cribbs Causeway mall in Bristol...

Preview: The National Venue Show.
September 25, 2006... Lorraine Francisco and Claire Bond look at what changes the NVS's new owners might make. As the National Venue Show (NVS) reaches its sixth anniversary, it enters a transitionary period linked to its acquisition by organiser CMP...

London Venues: London's getting greener.
September 25, 2006... Mike Fletcher finds out how some of the capital's biggest venues are facing up to their environmental responsibilities. It's no secret that the exhibitions industry is one of the most wasteful forms of business and has been slow to embrace...

London Venues: Big gains in the Big Smoke.
September 25, 2006... Venues in London are hosting more events than ever this year. Lorraine Francisco looks at why the city is so popular. It seems that the bright lights of the capital are as popular as ever, with London topping the recent UK Conference Market...

European Venues: Emerging destinations.
September 25, 2006... Venues in Europe's smaller economies are stressing their uniqueness as they vie for business, writes Ben Lerwill. When it comes to event destinations in Europe, there's a family of established favourites. Spain, France, Italy and Germany...

Movers & Shakers: Appointment at Loewybe.
September 25, 2006... Raj Randhawa has been appointed as new business director at agency Loewybe. He was previously new business director at agency Lime. Randhawa will work alongside Loewybe's new marketing and business development director Joss Davidge, who joined...

Movers & Shakers: Appointment at Telford International Centre.
September 25, 2006... Steve Simmons has been promoted to commercial director at the Telford International Centre. He was appointed six months ago as the site financial controller responsible for the financial systems of the centre and of its two on-site hotels, the...

Movers & Shakers: Appointment at Carbon Marketing.
September 25, 2006... Emma Gordon-Rae has been promoted to staffing director at agency Carbon Marketing. She joined Carbon in 2001 as account director. Other appointments at the agency include Melanie Lalou as account manager and Victoria McCumisky as account...

Movers & Shakers: Appointment at Pegasus Venues.
September 25, 2006... Tara Gilam has joined UK racecourse consortium Pegasus Venues as sales manager. She was previously director of sales at the Holiday Inn, Heathrow.

Movers & Shakers: Appointment at Pegasus Venues.
September 25, 2006... Jo Watts has also joined Pegasus Venues as marketing manager. She was formerly commercial manager at Kempton Park, a racecourse that features within the Pegasus Venues portfolio.

Movers & Shakers: Appointment at Insurex Expo-Sure.(appointment of Mark Trevor as managing director, Adam Garside as business development executive and James Clarke as trainee underwriter)(Brief article)
September 25, 2006... Mark Trevor has joined specialist event insurance provider Insurex Expo-Sure as managing director. He was recently managing director at Howden Insurance Group's reinsurance subsidiary JK Buckenham. He also spent 14 years in the Royal Navy....

Movers & Shakers: Appointment at Skyline Whitespace.
September 25, 2006... Lee Blakeborough has been appointed as project director at supplier Skyline Whitespace. He was senior exhibition designer/project manager at consultancy HBM for 16 years.

Movers & Shakers: Appointment at Closer.
September 25, 2006... Leanne Bamford has joined agency Closer as account director. She said: 'Closer has a wonderful culture and a terrific atmosphere. It is one of the busiest agencies I have ever known.'

Movers & Shakers: Appointment at First Protocol.
September 25, 2006... Julian Clarke-Jervoise has joined agency First Protocol as director of business development. He was also appointed as a member of the agency's board, and previously worked at agency Rapier Group as director of sales and marketing

Movers & Shakers: Appointment at National Boat Shows.
September 25, 2006... Andrew Williams has been appointed managing director at the National Boat Shows. He will take over from interim managing director Chris Dalley immediately after this year's Southampton Boat Show on 25 September. Williams was previously vice...

Movers & Shakers: Appointment at Visit London.
September 25, 2006... Sue Bertram has been appointed head of association sales at Visit London. It is a newly created role in which Bertram will be responsible for proactively converting more bids for association events for London.

Movers & Shakers: Appointment at PSL Events.
September 25, 2006... Phil Shuker has joined PSL Events as sales director. The agency has restructured its sales and account management team to place new emphasis on client relationships. DARREN GLOSSOP was made client services director, and will work alongside...

Movers & Shakers: Appointment at Saville Audio Visual.
September 25, 2006... Zoe Ironmonger has joined Saville Audio Visual as business development executive. She will work within its rental, events and conference operations based in Manchester and Liverpool. Her territory includes Greater Manchester, Merseyside,...

Movers & Shakers: Appointment at Fitch.
September 25, 2006... Mike Bills and George Murphy have joined agency Fitch as managing partners of the Americas offices. Other regional leaders announced include Lucy Unger and Peter Cowie as managing partners of EMEA, Ian Bellhouse as managing partner in Asia, and...

Diary: Board senseless..(Brief article)
September 25, 2006... You know you've made it as a venue when you are included in the latest 'Here and Now' version of Monopoly - an honour that Earls Court was awarded in August. But in the crazy world of London property, the game is unlikely to win any awards for...

Diary: From banality to Bond..
September 25, 2006... Agency Fortesqueue's temporary venue 'the room by the river' made its telly debut in a live GMTV broadcast in July. The show featured presenters Ben Shephard and Jenni Falconer, band The Automatic and actors Ben Price and Damian Lewis. The...

Diary: Plucking amazing..(Catalyst's Orchestrate event)(Brief article)
September 25, 2006... Ever wondered what it's like to play in an orchestra? Then you should have been at team-building specialist Catalyst's Orchestrate event at the Brewery on 13 July. Most of the 120 participants had never played an instrument before but...

Diary: Saved from the sweatshop..
September 25, 2006... Rain or shine, London can't cope in extreme weather. So during the heatwave, Lipton Ice Tea came to the rescue by providing outdoor offices in Soho Square and Hoxton Square. The concept was thought up by agency Cake, which handled the PR side...

Diary: Ziggy stardust..(Anna Webb's bull terrier Ziggy short listed for Animal Planet's Top Dog)(Brief article)
September 25, 2006... Anna Webb from Litmus PR has received exciting news about her bull terrier Ziggy. He's shortlisted to compete in Animal Planet's Top Dog, to be screened this autumn. Ziggy also performed at the Canine Freestyle Great Britain contest on 13...

Diary: Mamma Mia..(Venetian gondola)(Brief article)
September 25, 2006... A 36ft authentic Venetian gondola floated gracefully down the Little Venice canal on 21-22 July. The gondola, called 'Rosanna', was brought in by Visit London and offered the public a chance to win a ride. It evoked a romantic feeling among the...

Diary: Trade Secrets.
September 25, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which agency director complained that her Amsterdam hotel room had bondage fittings in the bedroom and bathroom, only to...

Event Solutions: Reeds reports turnover surge from new business revenues.
September 25, 2006... Reeds Carpeting Contractors has announced a 28% increase in turnover for the last financial year, which generated pounds 6m. Almost 40% of revenue came from new business. Managing director Stuart Reed said: 'This success is all down to the...

Event Solutions: Sponsor needed for Aquatique show.(EnTEEtainment)(Brief article)
September 25, 2006... Production agency That's EnTEEtainment wants a sponsor to invest in the development of a new water show feature that debuted at the Glastonbury Abbey concerts last month. Aquatique, a visual water display that correlates with music,...

Event Solutions: IKU uses units from Japan to promote Kew.
September 25, 2006... Agency IKU Advertising was appointed to promote the Kew Gardens Summer Festival that kicked off in May and runs until the end of this month. IKU used Kazaru outdoor mobile advertising units from Japan. These can be branded and can stock...

Event Solutions: Toilet Hire UK promotes MD to chairman.
September 25, 2006... Supplier Toilet Hire UK has announced that current managing director Mike Greenough has been promoted to executive chairman. Financial director John Meadows has filled the position of managing director and Matt Mussell is the new financial...

Event Solutions: Guns N' Roses in whirlwind tour with EFM.(Brief article)
September 25, 2006... Rock band Guns N' Roses entrusted event freight specialist EFM to transport its equipment between four venues in four countries in only five days during July. Two charter planes and a VIP plane were supplied to transport the band, its...

Event Solutions: Wembley Farewell.
September 25, 2006... Supplier Pearce Hire installed the PA system for Wembley Conference Centre's final event before the 30-year-old building is demolished. American composer Yoav Goren used the Grand Hall to showcase his work to a select audience. Sound specialist...

Event Solutions: Supplier Showcase - Showground-based events.
September 25, 2006... The British love tramping around showgrounds in the middle of summer and there's no shortage of outdoor spectacles to tempt them. Abigail Wills discovers how much work goes into some of the more popular ones. CEREALS 2006 Cereals, the...

Event Solutions: Focus on - Audio visual entertainment.
September 25, 2006... Reputable suppliers are fighting back against the 'cowboys' muscling in on the market, writes Clive Walker. Audio visual is the vital ingredient to a memorable exhibition or dazzling gala dinner. Yet organisers continue to put price before...