Marketing Event articles from September 2005

Marketing Event archives from September 2005

From the Editor: Time to look forward after a rollercoaster events season.(Brief Article)(Editorial)
September 20, 2005... Mike Richmond, the man behind the four-day International Festival of the Sea (IFOS) is also the health and safety manager for the Glastonbury festival. He was responsible for pulling Radio 1's outdoor broadcast off the air as water levels...

Jack Morton hires Taylor to focus on Asia.(Jack Morton Worldwide appoints Ben Taylor)(Brief Article)
September 20, 2005... Ben Taylor has joined agency Jack Morton Worldwide as managing director of its operations in Asia following his departure from rival firm The George P Johnson Company. Taylor joined Jack Morton in August and has relocated to the firm's...

NEC opens its doors to food brand outlets.
September 20, 2005... The NEC Group has unveiled details of initial food outlets due to open this autumn at the Birmingham exhibition venue. American sandwich chain Subway was the first brand to be signed up, followed by BB's Coffee and Muffins cafe outlet....

London collective to spearhead recovery.(Visit London)(partnership between tourism industry to get back the old spirit in london)(Brief Article)
September 20, 2005... Tourism agency Visit London and the Mayor's office have joined forces to embark on a multi-million pound event programme, taking place throughout September across the capital with the aim of attracting people back into London following the...

Imagination unites globally.(Brief Article)
September 20, 2005... The Imagination Group has repositioned itself to become a global network of agencies able to provide a united, one-stop shop for clients. Satellite offices located in Europe, North America and Asia have been brought together to form...

IMG calls upon Arena for golf tournament.(Brief Article)
September 20, 2005... Global sports agency IMG called upon UK supplier Arena Structures to help stage ladies golf tournament the Scandinavian Tour Players Championship in Malmo, Sweden last month. The company provided IMG with double-decker hospitality boxes, a...

Chelsea's new space ushers in centenary.(Brief Article)
September 20, 2005... Chelsea FC launched an event space last month as its A Century of Chelsea celebrations began with an awards ceremony to honour the best-ever Chelsea XI. The awards dinner, hosted by Sky Sports presenters Kirsty Gallagher and Matt Lorenzo,...

Sledge's party for Microsoft attracts 2,000.
September 20, 2005... Microsoft's After Hours summer party drew almost 2,000 people to the private estate of the Duke of Wellington for an event that featured a star-studded line-up of bands. Agency Sledge produced the staff 'thank you' party at Stratfield Saye...

Limelight puts out the call for youth partner.(Brief Article)
September 20, 2005... Agency Limelight Projects is seeking a headline sponsor to partner the London Youth Games (LYG) in 2006. More than 20,000 Londoners from all 33 London boroughs took part in five weeks of competition that culminated in the 28th LYG, at...

Clarion targets luxury sector with new show.
September 20, 2005... Clarion Events has launched The Luxury Travel Fair, a consumer show scheduled to take place from 29 June - 2 July 2006 at Olympia in London. Conde Nast Traveller magazine has been lined up as headline media partner for the event, which will...

Mice arranges T200 display.(Mice International)(Brief Article)
September 20, 2005... Agency Mice International was behind the multi-million pound production of the Son et Lumiere that included the spectacular re-enactment of the Battle of Trafalgar, which formed the main highlight of the T200 celebrations. The two-day...

ID's Del Monte work stresses health aspect.
September 20, 2005... Agency ID is running a pounds 1m sampling campaign in a bid to reposition Del Monte canned fruit products to promote the brand's nutritional benefits. The ten-week Take a Fresh Look tour kicked off on 13 August and runs until October. It...

MTV promotes new European channel Adria.
September 20, 2005... More than 50,000 people travelled to Trieste in northern Italy on 14 July for the Isle of MTV tour's main event. MTV Networks International staged a waterfront open-air festival in the town's piazza, featuring performances from The Chemical...

Ultimate celebrates new West End space.
September 20, 2005... The Ultimate Experience has launched its latest event space, Third Floor @ The London Trocadero, with a party for organisers. The agency, part of the Concerto Group, has teamed up with agency Oxygen Events, The London Trocadero and venue...

i2i on the road for Oil of Olay.
September 20, 2005... Agency i2i Face to Face Marketing has completed a campaign for Procter and Gamble's Oil of Olay Total Effects Anti-ageing Blemish Care moisturiser. The agency devised a roadshow that targeted women aged 35 and over and hit 20 London...

Brooklands to extend size of property show.(Brief Article)
September 20, 2005... Due to the success of debut overseas property exhibition A Place in the Sun Live in April, organiser Brooklands Group is to hold a second show from 30 September - 2 October at Excel. At 15,000sqm the autumn event will be 40% bigger and will...

In Memorium.
September 20, 2005... Large-format projection supplier ETC UK staged a 12-minute moving-image show on behalf of Portsmouth City Council as part of the UK celebrations to commemorate World War II. Projections themed around the conflict were projected on to the...

In brief: PWC Logistics acquires GeoLogistics.
September 20, 2005... PWC Logistics has acquired freight forwarder GeoLogistics for approximately dollars 454m (pounds 252m) on a debt-free basis. GeoLogistics senior management will remain in place. The combined group is estimated to generate revenues in excess of...

In brief: G-Mex awards contract to Melville.
September 20, 2005... G-Mex Centre in Manchester has awarded its electrical mains contract to Melville Exhibition and Event Services for the next five years. The contract was signed on 15 August and the first show Melville will work on is the Stitch and Creative...

In brief: PSL Exhibitions lands contracts.
September 20, 2005... PSL Exhibitions has landed audio-visual/IT contracts for high-profile UK exhibitions including two new shows, Tandem Event's Games Market Europe and Emap's Careers in Retail. Other contracts include the Toy Fair at the start of 2006 and three...

In brief: Reed Exhibitions launches Exhibition Hothouse.
September 20, 2005... Reed Exhibitions has launched Exhibition Hothouse, a project that provides financial aid to people with exhibition ideas. Reed will help to develop the ideas and after a fixed three-year period offer an exit plan that will give the organiser an...

In brief: Carling Academy Newcastle due to open in October.(Brief Article)
September 20, 2005... Carling Academy Newcastle, a 2,000-capacity venue, is due to open in October. The latest addition to the Academy Music Group's seven-strong live music venue portfolio cost pounds 4m and will also house a secondary standalone space, the...

In brief: Southampton Boat Show to take place on 16-25 September.
September 20, 2005... Southampton Boat Show, in association with ITV Meridian, will take place from 16-25 September at Mayflower Park. IPC Media is offering a pounds 1m scratch-and-win marketing promotion across its six boating titles, Classic Boat, Motor Boats and...

In brief: Blackout hired by Sixth Sense UK.
September 20, 2005... Blackout, the rigging specialist, was hired by agency Sixth Sense UK to design and supply production rigging for a Unilever UK Foods multi-media presentation on 12 July. A presentation featuring a virtual presenter aimed to provide an element...

In brief: Alexandra Palace visitor numbers predicted to double.
September 20, 2005... Alexandra Palace's visitor numbers are predicted to double by the end of 2005 with an estimated 250,000 increase in footfall, which represents a 29% rise from last year. According to Alexandra Palace head of sales and marketing Chris Gothard,...

In brief: Correction.(Case Note)
September 20, 2005... GT Marketing Services was the contractor responsible for dressing the hospitality structure for BBC Radio 1 at its One Big Weekend event in Sunderland in May, and not Sunbaba, as stated in the June issue of Event. Sunbaba supplied the herras...

Smyle stages players party at polo event.(Brief Article)
September 20, 2005... Model Jodie Kidd and her brother Jack commissioned agency Smyle to stage the Players Marquee Party following the Cartier International Polo at Guards Club in Windsor. Smyle imported a Tentology structure from Canadian-based firm The...

Tower reception caps MVM's busy summer.(Brief Article)
September 20, 2005... Moving Venue Management (MVM) was appointed by Visit Britain and Visit London to showcase UK tourism to the Chinese in late July, following the news that Britain had been granted Approved Destination Status by the Chinese government. A...

Pegler in new exhibition role with publisher.
September 20, 2005... David Pegler has joined Dorking-based company UKIP Media & Events as managing director of its exhibition division following his departure from VNU in April. As well as its B2B publishing activity UKIP organises international exhibitions....

MMM produces major training programmes.(Brief Article)
September 20, 2005... Agency MMM produced two very different staff training events during the summer. The first, over a period of three weeks, centred around Jaguar UK's new XJ Diesel and X-Type 2.2 models; the other, Currys 'White Show Live', a roadshow that...

Showsec gets good results.(Brief Article)
September 20, 2005... Two senior managers at Security firm Showsec have received qualifications in crowd management, while the company has announced that its 1,000th employee has achieved a Level Two NCFE event stewarding qualification and its 500th staff member has...

Name change for agency as Beadon quits.
September 20, 2005... Agency Beadon Daniel Events has rebranded following the departure of founding director Sarah Beadon. Edwina Dowling, who has worked for the company for more than three years, has become a director of the newly named Evident Events. ...

Fund Raiser.
September 20, 2005... The Get Live Experience, part of the official Clear Channel Entertainment Hospitality Programme, raised more than pounds 100,000 for Live 8 via the sale of hospitality packages at the global poverty awareness concert on 3 July. An on-site...

In My View: Rankings demonstrate the power of event marketing.
September 20, 2005... The annual league table of the world's most valuable brands was published in Business Week last month, and I noticed that most of these brands are renowned event marketers that traditionally spend huge sums of money on events and in leveraging...

Ford salutes a landmark in Transit history.
September 20, 2005... Ford Motor Company celebrated the production of its five millionth Transit van with a two-day event produced by Imagination. The event, on 18 and 19 July at Ford's Southampton assembly plant, featured a guided tour and press ceremony where...

Faceparty.com event arm makes its debut.(Brief Article)
September 20, 2005... Online meeting website Faceparty.com launched its events division by staging the Big Gay Out festival in London's Finsbury Park on 23 July. The one-day festival for the gay community included performances from Girls Aloud and 80s pop acts...

Robinson opts to leave ITMA and recharge.(Incentive Travel and Meetings Association)(Brief Article)
September 20, 2005... Charles Robinson has left his role as executive director of the Incentive Travel and Meetings Association (ITMA) in the midst of the uncertainty surrounding an alliance with the Corporate Event Association (CEA). After five years at the...

TRO roadshow emphasises womens' fear.(temporary restraining order )(Brief Article)
September 20, 2005... Agency TRO launched small car Matiz to retailers on behalf of Chevrolet during the weekend of 18-19 June. The vehicle will be marketed mainly to women so TRO created roadshows with the theme of 'selling to females'. The shows visited...

AEO awards Osborne for a lifetime's work.
September 20, 2005... Haymarket Exhibitions chairman Peter Osborne received a lifetime achievement award from Lord Michael Heseltine for his contribution to the industry at the Association of Exhibition Organisers (AEO) Excellence Awards. The ceremony, hosted...

Space targets teenagers for Nivea launch.
September 20, 2005... Agency Space has teamed up with beauty brand Nivea to launch its Nivea Visage Young skincare range. A campaign that will run until 9 September is targeting teenage girls by offering 20 passes to a Nivea Visage Young Face Academy from 26-29...

SRU delighted with its Venue Solutions deal.
September 20, 2005... The Scottish Rugby Union (SRU) has put in place a more targeted marketing strategy following a recent deal with software provider Venue Solutions. SRU head of marketing Alasdair Russell said: 'We've gone from an amateur rugby association...

Latham bids farewell to INM.(Brief Article)
September 20, 2005... James Latham, co-founder and joint managing director of the Opex Group-owned production firm Interactive New Media (INM), has stepped down from the role after 15 years. Latham has served on the Board of Opex since it acquired INM in 2002....

FESPA adds to programme of trade events.(Federation of European Screen Printers Associations)(Brief Article)
September 20, 2005... The Federation of European Screen Printers Associations (FESPA) has launched two further shows following the success of its triennial screen-printing event FESPA 2005, which took place from 31 May - 4 June at Messe Munchen, Germany. FESPA...

Salary Survey: The right moves: how you view the industry.
September 20, 2005... This year's salary survey has thrown up some interesting trends on what the priorities are for people working in the events sector, from motivating factors to why people would leave a company. Salaries are continuing to rise in the events...

Special Report: The illegal immigration racket.
September 20, 2005... AEO projects director John Sanders examines the dubious methods used by some non-EU residents to enter the UK via events. It may not be the first thing you think of when attracting visitors to your event, but have you ever considered...

Exhibiting: Designing the show stand.
September 20, 2005... In the third part of a series offering advice to fledgling exhibitors, Answers Training MD Simon Naudi talks about creating the optimum space. Nowadays, the apparently infinite range of options available for stand designs can overwhelm the...

Live Issue O2: All the world's a stage.
September 20, 2005... The festival season has come and gone and the format has changed forever. Mike Fletcher reports on O2's strategy to extend its involvement in events that will raise the company's profile among specific social groups. The Metro Weekender on...

Showcase: International Festival of the Sea.
September 20, 2005... This biennial event was given an extra dimension by the T200 celebrations. Mike Fletcher saw history in action in Portsmouth. Transforming a 300-acre working naval base in Portsmouth into a four-day marine festival saw organiser Mike...

Campaign: Diageo's Bailissimo.
September 20, 2005... To launch a new Baileys-based drink for Diageo, agency KLP devised a bar that certainly caught the eye of the Italian public, writes Lorraine Francisco. Global drinks giant Diageo pulled out all the stops this year during an experiential...

Profile: Andy Center.
September 20, 2005... Andy Center is in the middle of driving forward the rebrand of Penton. Media Europe as Ithaca following a management buy-out. He talks to Claire Bond about this new direction and what it's like to be part of the establishment as AEO vice-chair....

Mobile Units: Marketing moves.
September 20, 2005... Mobile units provide brands with a very high degree of flexibility when trying to reach specific target audiences. James Thornton provides some examples. EALING JAZZ FESTIVAL Walpole Park, Ealing, London 24-31 July 2005 Client:...

Scotland: Dawn of a new day.
September 20, 2005... Scotland's time has arrived. Lorraine Francisco reports on new initiatives north of the border that are set to widen the appeal of its events facilities. This year the Scottish events industry truly came of age. With the restructuring of...

London Venues: Facing up to the challenge.
September 20, 2005... Following the launch of London Venue Expo, Lorraine Francisco reports on the reaction of the capital's venues. The London venue market has always been a highly competitive environment, with new venues fighting to keep abreast of clients'...

London 2012: Warming up for the Olympics.
September 20, 2005... Winning the bid for 2012 was only the beginning - now venues across the UK must raise their game. Lorraine Francisco reports. Few people could have missed the announcement on 6 July of London's successful bid to host the 2012 Olympics,...

Show Preview: National Venue Show.(Calendar)
September 20, 2005... To keep exhibitors and visitors interested organisers are developing a raft of enticing features. Steve Hemsley reports on the build-up to this year's show. Olympic gold medalist Sally Gunnell is no stranger to Birmingham, in particular...

Europe: European forecast.(terrorism)
September 20, 2005... Adam Woods quizzed venues across the continent on issues affecting their business outlook and that of the entire industry. In light of the recent events in London, what measures are European venues taking to ensure security against...

Movers & Shakers: Appointment at Reed Exhibitions.
September 20, 2005... Gwladys Morin has joined Reed Exhibitions contemporary interiors show 100% Design as marketing executive. She was appointed internally and previously worked on Reed Exhibitions manufacturing events.

Movers & Shakers: Appointment at P&MM.
September 20, 2005... Richard Lee has joined consultancy P&MM as business development director of its new division Rewardvouchers.com, an online system that measures and rewards individuals' success. P&MM has also appointed DARREN TRACEY as assistant marketing...

Movers & Shakers: Appointment at International Confex.
September 20, 2005... Jackson Clark is the new sector manager of exhibition International Confex. Clark has worked for Mash Media for four years and will be in charge of the UK Destinations and Incentive Travel (Blue) sector and Exhibition and Support Services...

Movers & Shakers: Promotion at Melville Exhibitions and Events Services.
September 20, 2005... Ted Bloom has been promoted to group commercial director of Melville Exhibitions and Events Services in Birmingham. Bloom has worked at Melville for more than seven years, starting as account manager.

Movers & Shakers: Appointment at Excel.(Brief Article)
September 20, 2005... Christopher Jarvis has been appointed as head of corporate sales at Excel. Jarvis previously had a key accounts and specialist sales role at UK-based De Vere Hotels and Leisure. Excel has also appointed two new event managers, Andrew Brett and...

Movers & Shakers: Appointment at Haygarth.
September 20, 2005... Alan McWalter has joined marketing agency Haygarth as non-executive director. McWalter previously worked as director for Marks and Spencer and chairman of association The Marketing Society. Haygarth has also appointed James White and Tim Hebden...

Movers & Shakers: Appointment at The International Centre.
September 20, 2005... Dominic Fleming has joined The International Centre, Telford as sales manager. He was exhibitions sales manager with organiser Expo Management Limited.

Movers & Shakers: Appointment at PMI.
September 20, 2005... Paul Quantrill has been recruited as client services director at field marketing agency PMI. Quantrill previously worked for 12 years at PMI's rival CPM, most recently as business unit manager. At PMI he will work with clients such as cosmetics...

Movers & Shakers: Appointment at Visit Scotland.
September 20, 2005... Manuela Calchini-Smith will fill the new post of meetings and incentives manager at Visit Scotland's Business Tourism Unit. She will work with corporates, conference organisers, meeting planners and incentive agencies to strengthen Scotland's...

Movers & Shakers: Appointment at Parallel Blue.
September 20, 2005... David Waldman will head up agency Parallel Blue's 'live' division as business manager. Waldman previously worked as a freelance events producer. 'It's great to join a team where fresh ideas are nurtured. The creativity coupled with...

Movers & Shakers: Promotion at Theatre.
September 20, 2005... Gina Bolger has been promoted to account director at agency Theatre. Lucy Pearce will take over Bolger's previous role as senior account manager. Theatre has also promoted Chris Reid from account handler to planning development manager.

Movers & Shakers: New chairman at Stoneleigh Park.
September 20, 2005... Trevor Land is the new chairman of venue Stoneleigh Park in Coventry. Land has held the position of non-executive director at Stoneleigh Park since 2003 and was previously NEC director. Stoneleigh plans to add a new conference centre,...

Movers & Shakers: Appointment at Elevation Events Group.
September 20, 2005... Stewart Bain has been appointed group sales director of event marketing services consolidator Elevation Events Group. Bain joins from Chelsea Football Club where he worked as group head of sales.

Event Marketplace: Services Helpline.(Ice Agency, Radio Links Communications )(Brief Article)
September 20, 2005... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com. MAKING A STAND Q: My company is currently in the process of attending a series of exhibitions throughout...

Diary: Trade Secrets.(Brief Article)
September 20, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which recently rebranded company first had to reject the managing director's preferred choice, which was NMTB Media,...

Diary: Good taste, for a change ..(Brief Article)
September 20, 2005... Cooking for desperate reality wannabes may not be the highlight of any chef's career, but when the Chelsea Catering Company was asked to provide a gourmet meal for the Big Brother contestants in the infamous house - without being detected - the...

Diary: Life cycle ..(Asthma UK)
September 20, 2005... Diary would like to take this opportunity to wish Brand Events commercial director Philip Lowery god speed as he embarks on a fund-raising cycle ride across Mexico next month in aid of charity Asthma UK. Approximately one in every ten...

Diary: Nice boat race ..(Brindley Place Dragon Boat Festival )(Brief Article)
September 20, 2005... Dragon boat racing has been all the rage this summer with representatives of the industry taking part in at least two events brought to Diary's attention. At the Brindley Place Dragon Boat Festival on 9 July, a team from the NEC Group took...

Diary: What the butler saw ..
September 20, 2005... Supplier Stage Electrics recently came to the aid of former royal traitor... er... butler Paul Burrell. Princess Diana's confidant took part in the reunion television show With a Little Help from My Friends, which aired on 25 June. ...

Diary: Bell 'ard ..(Robert Bell, Evolution Event Management )(Brief Article)
September 20, 2005... Any man who can complete the gruelling Ironman triathlon deserves a medal. One man who did, in Klagenfurt in Austria on 3 July, by enduring a 2.4-mile swim, 112-mile bike ride and 26.2-mile marathon, was Evolution Event Management event...

Diary: Trouser Trump ..(Brief Article)
September 20, 2005... Illusionist Sav is well known throughout the event world as being a dab hand when it comes to surprising celebrities with his powers of sleight of hand. However, at last month's Cartier International Polo Players Marquee, organised by...