Marketing Event articles from September 2004

Marketing Event archives from September 2004

From the Editor: Is Morris about to start a revolution at the NEC?(Andrew Morris)(Brief Article)
September 8, 2004... The waiting is finally over as the NEC finds its man. After declaring his intent to take a back seat in industry affairs (Event, June), Andrew Morris, the former Earls Court and Olympia (ECO) Group non-executive chairman, has been appointed...

They said that.(Royal Horticultural Halls)(Brief Article)
September 8, 2004... 'It is not beyond the wit of man to find out how Gail Porter's arse gets projected on to Big Ben' - Tim Spencer, Ten Alps managing director 'Every conceivable breed of dog has passed through our venue' - Rene Dee, Royal Horticultural Halls...

Grolsch looks to stage more summer gigs.(Brief Article)
September 8, 2004... Coors Brewers is to expand its Grolsch Summer Set series of concerts after the success of the second annual event last month. The lager brand worked with agency Cake and music promoter Metropolis to stage five open-air gigs at Somerset...

Car firm goes classical to boost custom.(Brief Article)
September 8, 2004... Car manufacturer GM Daewoo chose the Performing Arts Classical Concerts Series this summer to showcase its new Lacetti model. Daewoo worked with agency TRO to target an ABC1 audience at 17 of the outdoor music events. The concerts took...

Morris appointment heralds new NEC era.(Brief Article)
September 8, 2004... Former Earls Court and Olympia Group (ECO) boss Andrew Morris is the new chief executive of the NEC Group. Morris, who quit as non-executive chairman at ECO last month, will take up the post on 4 October. He succeeds Barry Cleverdon, who...

Pan pulls the plug on Display.(Brief Article)
September 8, 2004... Exhibition systems and graphics show Display has been cancelled because of a lack of exhibitor interest. The exhibition, organised by Pan Presentations and based on the original Modulex show that first ran in 1978, had been rescheduled from...

Survey shows events boost UK economy.(Brief Article)
September 8, 2004... The UK exhibition industry generates pounds 1.7bn a year according to the latest figures from the Exhibition Venues Association (EVA). The latest UK Exhibition Facts survey focuses on direct spend in specific exhibition sectors including...

Suppliers join forces for 8th V rock festival.
September 8, 2004... A raft of suppliers pooled resources to produce the eighth V Festival in Essex and Staffordshire last month. GL Events Snowdens and sister company GL Events Owen Brown supplied temporary structures at both venues for the sixth year in a...

Fisher stages family day for Universal staff.(Brief Article)
September 8, 2004... Entertainment group Universal recently held a multi-theme family fun-day for 500 of its staff produced by Fisher Productions. The event, which took place at Ranelagh Gardens in London in late July, was themed around the company's three...

Industry trio team up for face-to-face fair.(Trevor Land and Richard John joined to launch an exhibition)
September 8, 2004... Industry stalwarts Trevor Land and Richard John have joined forces to launch an exhibition covering face-to-face marketing. The Live Marketing Show will run alongside the 2005 National Venue Show (NVS) at the NEC and is the debut offering...

Start-up event firm on prowl for new blood.(Brief Article)
September 8, 2004... The founders of new event management and hospitality group Monkleigh are planning an aggressive expansion strategy. The three directors, Ric Yerbury, Ray Pierce and Julian Hill have set their sights on a first acquisition, which is likely...

MICE firms get local advice in south London.(Brief Article)
September 8, 2004... An organisation has been launched to promote and support businesses in London South Central working in meetings, incentives, conferences and exhibitions. Richard Waddington, chief executive of agency First Protocol is spearheading the...

NVS organiser raps sale talk.(Brief Article)
September 8, 2004... Waypoint Exhibition Group has strenuously denied that the National Venue Show (NVS) is up for sale but the organiser has admitted that an offer from a rival organiser earlier in the year reached an advance stage. The NEC show, which is...

Barclays holds event to push soccer tie-up.(Brief Article)
September 8, 2004... Barclays Bank is to invest pounds 87m in football over the next three years with its pounds 57m sponsorship of the Premiership and a pounds 30m initiative to create sports facilities across the UK. The announcement took place at The Brewery...

Revenues soar at top field marketing firms.(Brief Article)
September 8, 2004... Turnover rocketed at most of the UK's biggest field marketing agencies last year, according to the 2004 annual Field Marketing League Table. The top 32 agencies registered a 14% jump in turnover, up to pounds 206.7m for 2003. Many in the...

Imagination buys into East.(Events 360)(Brief Article)
September 8, 2004... Agency Imagination has strengthened its global operation with the acquisition of Hong Kong agency Events 360 for an undisclosed sum. Events 360, which has worked with clients including Microsoft, Citigroup and HSBC, will now trade under the...

ISES teams up with London's tourism body.(Brief Article)
September 8, 2004... Visit London has joined forces with the UK chapter of the International Special Events Society (ISES). ISES will support the tourism body in promoting the capital as an events destination and help in the bidding process for major...

In the swim.(Brief Article)
September 8, 2004... More than 8,000 athletes took part in the multi-discipline Michelob Ultra London Triathlon over the first weekend in August at Excel. A debut London Triathlon Expo organised by London EventCo ran alongside and attracted more than 80 exhibitors....

In Brief: Emap buys the Cannes Advertising Festival.(Brief Article)
September 8, 2004... Emap has bought the Cannes Advertising Festival for pounds 52.5m. The Hatchuel family, who ran the 50-year-old festival as a privately owned company, placed the event on the market in July. The festival has annual operating profits of about...

In Brief: Tussauds Planetarium renamed Showdome.(Brief Article)
September 8, 2004... Tussauds Planetarium has undergone a multimillion pound transformation and been renamed the Showdome. The three-storey event venue offers an interactive Spiderman exhibit, a live action arena called Warriors, which transports guests to the...

In Brief: Website Venueplan is launched.(Brief Article)
September 8, 2004... Venueplan, an online floor planning and design system for venues and organisers has been launched. The website, which has taken three years to create, allows organisers to manage seating, table and staging designs to room specifications. A...

In Brief: Celebrity Cruises teams up with The Mobile Feel Good Company.(Brief Article)
September 8, 2004... Celebrity Cruises has teamed up with The Mobile Feel Good Company to promote luxury cruising. The 'Are you ready to be treated famously?' campaign, visited Goodwood racecourse, Cowdray Park polo and outdoor music concerts staged at Kew,...

In Brief: Melville Exhibition & Event Services sells Melville Floral.(Brief Article)
September 8, 2004... Melville Exhibition & Event Services has sold Melville Floral to Expo Flora for an undisclosed amount. Expo Flora took over the running of all Melville's floral business from the end of August. Shirley Salmon, Melville's account manager for the...

In Brief: RG Jones managing director completes management buy-out.(Brief Article)
September 8, 2004... RG Jones managing director Stephen Hall has completed a management buy-out of the production firm from owner Robin Jones for an undisclosed sum. Hall, who joined the Wimbledon-based outfit in February 2003, headed the successful consortium. A...

In Brief: Fulham FC awards contract to Arena Seating and CVC.(Brief Article)
September 8, 2004... Fulham FC has awarded multimillion pound contracts to Arena Seating and Crown Venue Catering (CVC) after the Premiership club's return to Craven Cottage ended a two-year ground share with Queens Park Rangers. Arena beat off stiff competition...

In Brief: RPM creates the Strongbow Rooms.(Brief Article)
September 8, 2004... RPM created the Strongbow Rooms for the three-day Clapham Common Weekender in July as part of the agency's ongoing campaign for the cider brand. It was not Sprout London, as stated in last month's Event. Sprout London is sub-contracted by RPM...

US organiser IDG eyes Euro IT fair assault.(Mayfield Media)(Brief Article)
September 8, 2004... IDG World Expo is on the hunt for partners to develop its technology show portfolio in Europe. In July, UK business development consultant Mayfield Media merged the US organiser's LinuxWorld Conference & Expo with LinuxExpo, held in...

BECA targets service quality with charter.(British Exhibition Contractors Association)(Brief Article)
September 8, 2004... The British Exhibition Contractors Association (BECA) is finalising a Quality Service Charter. The document will promise the minimum levels of service and commitment that clients can expect from members. The seven assurances are to be...

Nintendo runs Hawaii theme gaming drive.(the Game launch.)(Brief Article)
September 8, 2004... Ex-Blue Peter presenter Katy Hill joined the Nintendo Konga Beach Road Trip at London Zoo on 29 July as part of a six-week nationwide sampling campaign for the gaming giant. Created by Geoff Howe Marketing, the Hawaiian themed 40ft...

In my view: IT shows must reflect the high-tech new world order.
September 8, 2004... The recent cancellation of Cebit America comes hot on the heels of the decision to suspend the other former giant event of the US IT event world Comdex. So does this spell bad news for technology events in general? I don't think it does -...

Jail warning if shows break security rules.(Association of Exhibition Contractors)(Brief Article)
September 8, 2004... Contractors working as event security officers will require a Security Industry Authority (SIA) licence to operate after April 2005. Organisers employing non-licensed security after this date could face up to five years in prison. This was...

Pci:Live runs Microsoft expo.(Brief Article)
September 8, 2004... Agency Pci:Live teamed up with UK suppliers to produce Microsoft Tech.Ed Europe for the 11th time. The annual global IT event took place at Amsterdam RAI from 28 June to 2 July and was attended by more than 6,000 delegates and 200...

Let there be fireworks.(Brief Article)
September 8, 2004... The Liverpool Culture Company staged a spectacular 20-minute firework display in late July to celebrate the Centenary of the city's Anglican Cathedral. The Fantastic Fireworks-run display above the Cathedral was managed by a 17-strong team and...

Polo marquee is record size for Crown arm.(Brief Article)
September 8, 2004... The Crown Group's temporary structure division Piggotts built its biggest marquee to date for the Cartier International Polo tournament at Guards Polo Club, Windsor on 25 July. The 1,650 sq m structure was built on the company's new...

Analysis: Storm clouds gather above Farnborough.
September 8, 2004... The biennial air show faces a radical shake-up after an increase in business failed to impress exhibitors. Abigail Wills looks at how far the changes are likely to go. Farnborough International 2004, which took place from 19-25 July,...

Research File: AEO shows ring of confidence.(Association of Exhibition Organisers)
September 8, 2004... A recent survey of AEO members has uncovered widespread optimism about the state of the market. Confidence levels among show organisers are at an all-time high according to research conducted on behalf of the Association of Exhibition...

Event Marketing: World drives go back to basics.(event promotion.)
September 8, 2004... Developing a simple but strong message is the key to success for worldwide campaigns, writes Claire Bond. As events have become more sophisticated and global brands begin to sit up and take note, projects are no longer limited to a domestic...

Salary Survey: Moving along a winding career path.
September 8, 2004... This year's salary survey has found a lot of movement in the labour market. But are people changing jobs because of growing confidence or a lack of prospects? Salaries are up and redundancies are down, signalling a recovery in the events...

Profile: Tim Spencer, managing director, Ten Alps Events.(event management.)
September 8, 2004... Tim Spencer is a single parent bringing up two kids. He's also head of Ten Alps, the agency that is best-known for its big urban events. He talks to Abigail Wills about priorities and explains why he doesn't want to see any more of Gail...

Showcase: Fruitstock.
September 8, 2004... Crowds crammed in to Regent's Park for the free music festival courtesy of fruit smoothie specialist Innocent. In 1998 three university friends spent pounds 500 to create a selection of fruit smoothies to sell at a Jazz in the Park festival...

Field Marketing: The great divide?(marketing industry.)
September 8, 2004... A rift has opened up in field marketing circles on the subject of brand experiences. Many in the industry argue that the term is already covered by existing categories, but advocates of the discipline say it turns field marketing from a...

Scotland: Tourism's new tartan tune.(Tourism Network Scotland)(international business tourism)
September 8, 2004... Scotland is revamping the way tourism is run. Claire Bond gauges response from venues north of the border. Shrewd regeneration and redevelopment projects over the border have helped to establish an impressive mix of custom-built commercial...

National Venue Show: Show preview - National Venue Show.(show)
September 8, 2004... Claire Bond finds the organisers in confident mood as they prepare for the annual exhibition's fourth outing. This month the NEC is to host the fourth National Venue Show (NVS). Billed as a 'must-visit' show for 'anyone planning to stage...

London Venues: Cause for celebration.(celebrations)
September 8, 2004... As Wembley Arena and the Royal Horticultural Halls reach major birthdays Mike Fletcher looks at how key events in the past have shaped their history. Many of the capital's venues are in celebratory mood - and with good cause. This year has...

London Venues: Christmas in the capital.
September 8, 2004... London venues say their festive plans are bigger and better than ever before. Clive Walker crosses the capital to see what's on offer. London venues have been busy expanding their Christmas packages, increasing not just guest numbers but...

Appointment at Excel.(Brief Article)
September 8, 2004... Vanessa Cotton has taken on the role of managing director in Excel's new conference and events division. She will also become a member of the London venue's executive committee. Cotton, who was previously managing director of The Event...

Appointment at First Protocol.(Brief Article)
September 8, 2004... Cathryn Summerhayes has been appointed account manager at agency First Protocol. She will be part of the team managing accounts for clients including BT and Mastercard.

Appointment at Snowdens.(Brief Article)
September 8, 2004... Julian Moore has joined the sales team of Snowdens, the tent, marquee and temporary storage structures supplier, as account manager. Snowdens is a division of GL Events.

Appointments at Venuemasters.(Brief Article)
September 8, 2004... Helena Musson and Sarah Seaton have joined Venuemasters. Musson becomes marketing executive at the marketing consortium for academic venues, while Seaton becomes marketing services executive.

Appointments at Po Na Na.(Brief Article)
September 8, 2004... Matt Talbot and Dave Stone have joined the Po Na Na group. Talbot, who joins from the Carling Academy Marquee Club in Islington, north London will now oversee music events at Hammersmith Palais in the west of the city. Stone, meanwhile, will...

Appointment at Wembley Arena, Conference & Exhibition Centre.(Brief Article)
September 8, 2004... Colin Roberts has been appointed commercial manager at Wembley Arena, Conference & Exhibition Centre. He joins from Motorsport Vision, where he was senior marketing executive responsible for promoting motor sports events and corporate packages....

Appointment at Expo Management.(Brief Article)
September 8, 2004... Dominic Fleming has been appointed sales manager at Midlands-based event organiser Expo Management. He joins from Centre Exhibitions, part of the NEC Group, and will head exhibition sales across the company's show portfolio, which includes...

Appointments at IMEX.(Oliver Bailey)(Jon Bradshaw)(Brief Article)
September 8, 2004... Nalan Yilmaz, Sam Forcey, Christiane Niemeyer, Oliver Bailey and Jon Bradshaw have taken on new roles at travel exhibition IMEX. Yilmaz and Forcey have been promoted to organising director and senior account manager, hosted buyers programmes...

Appointment at Royal Horticultural Halls.(Brief Article)
September 8, 2004... Lisa Grace has been appointed sales and events coordinator at the Royal Horticultural Halls. She will be responsible for looking after customers across the venue's entire portfolio including exhibitions, product launches and corporate events.

Appointment at SGB Eventlink.(Brief Article)
September 8, 2004... Martin Blackburn has taken on the role of general manager of SGB Eventlink's seating division. He joins from Evenser Group where he was managing director of Arena Scene.

Appointments at XL Video.(Brief Article)
September 8, 2004... Phil Mercer, Phil Goddard and Greg Rice have joined XL Video. Rice and Goddard become account managers while Mercer joins the management team.

Appointment at Incentive World.(Brief Article)
September 8, 2004... Henry Farahar has taken on the role of sales executive for Incentive World, Reed Exhibition's incentive, motivation and promotional marketing event. He joins from Haymarket Publishing.

Appointment at Oval Events.(Brief Article)
September 8, 2004... Zac Toumazi has been appointed by Oval Events to head a joint venture between Surrey Cricket Club and catering outfit Compass. Toumazi was previously executive director in charge of European logistics at Goldman Sachs.

Appointments at Fresh RM.(Brief Article)
September 8, 2004... Kieron Haycock and Gemma Marshall have joined exhibition organiser Fresh RM to run the marketing campaigns for IFE05, Foodex Meatex at IFE and the Speciality Fine Food Fairs. Haycock takes on the role of marketing manager, while Marshall...

Event Marketplace: Services helpline.(Brief Article)
September 8, 2004... Mobile measures Q: I work for a car company and am busy planning our presence at a series of motor sports events next summer. I'm thinking of hiring a mobile unit to provide a hospitality space for select guests. Who should I speak to? ...

Diary: Kart attack.(Red Bull Soap Box Race in Knebworth Park)(Brief Article)
September 8, 2004... If the ads are to be believed, energy drink Red Bull gives you wings, but apparently it also gives you the ability to hurl yourself down a ramp in a make-shift kart. More than 50,000 spectators turned out to see the Red Bull Soap Box Race...

Diary: Trade Secrets.
September 8, 2004... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which high-flying venue man trained in his garage for the Association of Exhibition Organiser Olympics? 2. Which...

Diary: Hash bash.(Interhash 2004 a charity run for Welsh children's hospice)(Brief Article)
September 8, 2004... When Diary first heard about Interhash 2004 in Cardiff, it expected ageing hippies smoking pipes of peace and the arrival of the tie-dye T-shirt brigade. But it turns out the four-day event is for a worldwide running club called the Hash House...

Diary: For what ye are about to receive.
September 8, 2004... In the run-up to this month's National Incentive Show at the NEC, organiser Reed Exhibitions has surveyed the industry and come up with a collection of weird and wonderful statistics. The National Incentive Survey is a mine of useful...

Diary: Bog standard.
September 8, 2004... Some people will do anything for a year's supply of ice-cream, which is just as well otherwise competitors at this year's Ben & Jerry's 19th World Bog Snorkelling Championship would have been thin on the ground. Last year, Philip John...

Diary: Night's tale.
September 8, 2004... If you're ever in Waterstone's bookstore in London's Piccadilly late at night and you see a flushed-looking concierge thumbing his way through the titles on the shelf, he probably works at the De Vere Cavendish St James's hotel. The...

Diary: Pool resources.
September 8, 2004... 'Synchronised swimming is sexy, athletic and visually stunning,' says Katie Webber, director of Aquabatix, an agency for aquatic performers. Diary doesn't dare dispute this description, but would like to add the word comical. Now that the...