Marketing Event articles from September 2003

Marketing Event archives from September 2003

FROM THE EDITOR: Witnessing the changing face of the youth market.(Brief Article)
September 29, 2003... A barrage of activity over the summer suggests that targeted youth marketing is one of the biggest draws of the events industry. At a time when 16-19-year-olds are understood to have the highest disposable income and the upper age limit of the...

New name for Opex division after ECO buy.(Earls Court and Olympia)(Brief Article)
September 29, 2003... Opex Event Management has rebranded as Ops Direct Limited (ODL) following the purchase of Earls Court & Olympia Group's operations services company, Ops Direct by the Opex Group. Andy Gibb, who was recruited to lead Opex's new event...

NEC wins pounds 1m brief to advise on HK scheme.(NEC Group)(Hong Kong International Exhibition Centre)(Brief Article)
September 29, 2003... NEC Group has landed a two-year deal worth pounds 1m to act as a consultant on the development of the International Exhibition Centre (IEC) in Hong Kong. The NEC is part of the consortium led by French developer Dragages et Travaux Publics...

Pan launches security event for Net people.(Pan Presentations)(Brief Article)
September 29, 2003... Pan Presentations is launching an exhibition dedicated to Internet safety. The Crime and Internet Security Show (CIC) 2004 will take place from 30-31 March at the west London Novotel. The two-day event follows German technology fair Cebit...

Wembley plan moves ahead.(Wembley Conference and Exhibition Centre )(Brief Article)
September 29, 2003... Plans to redevelop the 55-acre site surrounding Wembley Conference and Exhibition Centre are set to continue apace with the Exhibition Venues Association (EVA) admitting that it is powerless to prevent the demise of its member venue. A...

Mansfields to create stands for Moss Bros.(Moss Brothers Group PLC)(Brief Article)
September 29, 2003... Design agency Mansfields has won a two-year contract to develop exhibition stands for clothing retailer Moss Bros at UK wedding shows, for an undisclosed sum. The stand will be at the four National Wedding Shows with the first at the NEC...

AEO reverts to initial choice of title for AEC.(Association of Exhibition Organisers)(Association of Exhibition Contractors)(Brief Article)
September 29, 2003... The Association of Exhibition Organisers (AEO) has gone back to the original name for its contracting arm, the Association of Exhibition Contractors (AEC). The AEO had been unable to agree on a name and was considering a number of...

Centrex plans exhibition for model lovers.(Brief Article)
September 29, 2003... NEC in-house organiser Centrex is launching a consumer exhibition targeting the model toy market. Model Expo 2004 will take place at the NEC next July. An outdoor racetrack will showcase cars while visitors will also get the chance to...

SME axes restaurant show after slow start.(Single Market Events)(Brief Article)
September 29, 2003... Single Market Events (SME) has blamed a lack of exhibitor support for its decision to axe restaurant suppliers exhibition A La Carte. The show for top-end restaurants was due to have taken place at the Business Design Centre (BDC) from...

We must unite to win big fairs says Cleverdon.(Barry Cleverdon)(Brief Article)
September 29, 2003... NEC Group chief executive Barry Cleverdon has called on the UK exhibition industry to work together to attract international trade fairs. Speaking at the all-party Parliamentary export group at the House of Commons last month, Cleverdon...

Mmm secures Skoda deal for PR event work.(Brief Article)
September 29, 2003... Brand experience firm Mmm has won a year-long event management contract for Skoda's public relations arm. Events will include car and product launches and organising press hospitality for the World Rally Championships in Wales over the...

MTV tour targets Euro youth.(MTV Networks Europe)(Brief Article)
September 29, 2003... A 12-date club tour run by MTV Networks Europe culminated in an open-air dance festival in the south of France last month. The summer campaign reached more than 30,000 youngsters across Europe. Isle of MTV 2003 was sponsored by Mini, ice...

Pair join forces to create expo for luxury cars.(Brand Events)(Clarion Events)(Brief Article)
September 29, 2003... Brand Events has teamed up with Clarion Events to launch a luxury and high-performance car show. MPH 03 will take place at Earls Court, London from 11-14 December. It will feature cars in action as well as a gallery of performance cars,...

Pro-Ex stages family fun days for Peugeot.(Agency Professional Exhibitions)(Brief Article)
September 29, 2003... Agency Professional Exhibitions (Pro-Ex) has completed a month-long programme of events for car manufacturer Peugeot. Peugeot Summer Escapes took place over four weekends in July, at Harwood House in Leeds, Stafford's Weston Park, Hopetoun...

RT lands Domino's contract.(Rodber Thorneycroft)(Domino's Pizza Inc.)(Brief Article)
September 29, 2003... Marketing agency Rodber Thorneycroft (RT) has won a year-long contract to manage the 16-strong UK and Ireland internal events programme for Domino's Pizza. A planned events schedule includes staff meetings and dinners, a Christmas awards...

Research firm Vivid snaps up audit rival EAA.(Exhibition Audience Audits Ltd.)(Vivid Interface)(Brief Article)
September 29, 2003... Event and media researcher Vivid Interface has bought rival outfit Exhibition Audience Audits (EAA) for an undisclosed sum. Former EAA owners Piers Nicholson and Sally Peers sold the show research company following a decision to quit the...

Rock On.(Brief Article)
September 29, 2003... The UK and Irish legs of Robbie Williams' European tour featured support from live events outfits. TPA Trax Portable Access supplied temporary roadway access for the sell-out dates in July at Knebworth and Phoenix Park in Dublin, while XL Video...

NEWS IN BRIEF: International Centre, Telford reopened by the Queen.(Brief Article)
September 29, 2003... The International Centre, Telford was officially reopened by the Queen in July as part of an event organised by the Borough of Telford & Wrekin Council to mark the 40th anniversary of Telford town. The Queen was greeted by the centre's managing...

NEWS IN BRIEF: Stoneleigh Park chosen for launch show.(Brief Article)
September 29, 2003... Stoneleigh Park near Coventry has been chosen as the venue for a launch show focusing on Equestrian transport, yard and paddock equipment. Gateway Events is launching Equestriantype Expo from 2-4 April. It will take up more than 7,600 sq m of...

NEWS IN BRIEF: Foodex Meatex teams up with Virtex.(Foodex Meatex)(Virtex)(Brief Article)
September 29, 2003... Food industry exhibition Foodex Meatex has teamed up with virtual exhibition provider Virtex to launch an online version of the show for next year. The virtual exhibition will go live three weeks in advance of the NEC event, which runs from...

NEWS IN BRIEF: Community Service Volunteers team up with Barclays.(Brief Article)
September 29, 2003... Community Service Volunteers (CSV) teamed up with Barclays in late July to stage a launch event in Trafalgar Square to promote this year's Make a Difference Day earmarked for 25 October. The charity unveiled a replica painting of George...

NEWS IN BRIEF: Imark Communications signs agreement with Resources Exhibitions.(Brief Article)
September 29, 2003... Imark Communications has signed an agreement with Resources Exhibitions to merge their shows for the UK library and information market. Resources Exhibitions has been running The Library and Information Show for 15 years. Imark launched Total...

NEWS IN BRIEF: Revelation Event Management stages conference.(Brief Article)
September 29, 2003... Revelation Event Management, a production company based in Bristol, staged the third Association of Exhibition Organisers conference. The two-day meeting of industry professionals took place from 4-5 September at the Hilton Brighton Metropole....

NEWS IN BRIEF: Arena Events out in force.(Brief Article)
September 29, 2003... Arena Event Services Group was out in force at this year's Foster's British Grand Prix, which took place at Silverstone from 18-20 July. Arena Events arranged more than 5,000 hospitality packages, Arena Seating supplied 14,000 tiered seats and...

Melville shifts staff into new office at Excel.(Melville Exhibition Services )(Brief Article)
September 29, 2003... Contracting outfit Melville Exhibition Services has opened an office at Excel. The firm is the official temporary mains and rigging contractor at the venue in London's Docklands and half of Melville's sales team will be based there, headed...

Magenta creates teen show.(Brief Article)
September 29, 2003... Magenta Events has devised a teenage lifestyle show, which will run next summer at Olympia, London. Urban Vibe will take place from 17-18 July 2004. The event aims to showcase relevant brands for 16-19 year-olds such as music, fashion and...

KPMG sets sights on final-year students with UK-wide tour.(Virgin D3)(Brief Article)
September 29, 2003... Youth marketer Virgin D3 is to create a brand experience for accounting company KPMG aimed at recruiting university students in their final year. The event runs from October to early November with the tagline 'All bright minds welcome'. It...

IN MY VIEW: When is a brand experience not a brand experience?(Brief Article)
September 29, 2003... About six years ago we welcomed brand experience into the field marketing fold, but we are still unclear about what exactly constitutes a brand experience. Dictionary definitions might help: Brand: a type of product made by a particular...

EVA creates forum to study venue catering.(Exhibition Venues Association)(Brief Article)
September 29, 2003... The Exhibition Venues Association (EVA) is to set up a committee dedicated to venue catering. The decision was taken at the trade association's annual conference, which took place in July. Venue catering headlined one of the sessions on the...

Midlands firm SLE adds free venue service.(SLE Group)(Brief Article)
September 29, 2003... Midlands event outfit SLE Group has launched a venue-finding division for clients. Avenue was set up last month to target UK and European businesses searching for suitable venues to host product launches, meetings and hospitality events....

PARTY SPIRIT.
September 29, 2003... Fortesqueue's teamed up with Londonlaunch.com in July to stage a showcase for party suppliers. More than 800 corporate buyers attended The Great Summer Showcase at Lincoln's Inn Fields and saw a wide array of products and services including...

Opex splashes out to beef up graphics arm.(Brief Article)
September 29, 2003... Opex Group has invested pounds 350,000 in its graphics department in a bid to improve flexibility and efficiency. A new 12,000 sq m purpose-built centre in Warwick Road, London will house a computerised administration system designed to...

UBM snaps up Builder owner with pounds 79m deal.(United Business Media )(Brief Article)
September 29, 2003... United Business Media (UBM) has bought Aprovia UK, which owns The Builder Group and Barbour Index, in a deal worth pounds 79m. The Builder Group's portfolio of events will be integrated into CMP Information (CMPi). These include the...

Elegant Days and Sellers to become Arena.(Arena Event Services)(Evenser Group)(Brief Article)
September 29, 2003... Arena Event Services has rebranded its two hospitality businesses as Arena Events. Arena parent company Evenser Group bought Elegant Days earlier in the year and merged it with Sellers Hospitality (Event, March). Former Elegant Days...

SALARY SURVEY: Moving in the right direction.
September 29, 2003... It's been a difficult year, but the latest Event salary survey suggests the picture is improving for pay and prospects in the industry. Mike Fletcher casts a studied eye over the results. This year's Event salary survey has revealed a...

LIVE ISSUE: Sports Exhibitions - Let's get physical.
September 29, 2003... As the number of young people getting involved in sport falls, the UK's sporting bodies are turning to face-to-face activities to boost participation levels. Philip Chadwick reports on the new breed of shows that aim to improve the nation's...

PROFILE: Darren Thomas, Cake.
September 29, 2003... Darren Thomas is head of creative consultancy Cake. Reluctant to discuss his personal life, it's an altogether different story when the 33-year-old talks to Emma Reynolds about his passion for work and how he wants it to rub off on his staff....

SHOWCASE: Red Bull Flugtag.
September 29, 2003... Mike Fletcher watches 40 home-made flying machines make a splash as they jump into the Serpentine in Hyde Park. Those magnificent men in their flying machines set out last month to mimic the feat of Felix Baumgartner, the Red Bull-sponsored...

SECTOR GUIDE: France - Continental advances.
September 29, 2003... Europe as a whole may be struggling, but French venues are going from strength to strength. As venues across Europe continue to tighten their belts, facilities in France are defying the slump in exhibition business and are enjoying a...

EVENT SOLUTIONS: What's hot - Event Solutions goes in search of the coolest new ideas to make your corporate function the hottest ticket in town.
September 29, 2003... DRUM CAFE You don't have to be a music lover to appreciate the latest team-building offer from the Drum Cafe. Founded in South Africa in 1998, the service brings together the top drum artists from Africa who help build team spirit, reduce...

EVENT SOLUTIONS: Motivational Events - Quest for team spirit.
September 29, 2003... Whatever the reason for sending staff on team-building days there's a package to suit, says Caspar van Vark. Team-building events have come a long way from the paintball afternoon as event management agencies strive to create activities...

EVENT SOLUTIONS: Sports Hospitality - Q&A.
September 29, 2003... You want to arrange corporate hospitality at a sporting event in the UK but are unsure how to go about it. Alastair Scott answers the basic questions for first-time bookers Q: I've been asked to organise a sporting hospitality event. Where...

FIELD MARKETING: Analyse this.
September 29, 2003... Sampling campaigns need precision planning from conception through to evaluation. Rob McLuhan studies the framework of a field marketing drive. Marketers are tapping into the power of face-to-face activities in building brand awareness and...

LONDON VENUES: City of contrasts.
September 29, 2003... London's venues each have their own selling points that they hope set them apart from the competition. Belinda Gannaway sees what they have to offer. Holding an event in London doesn't guarantee a high turnout but staging it in the right...

NATIONAL VENUE SHOW: Show Preview.
September 29, 2003... The show may only be three years old, but it is already a firm fixture on the industry's calendar. Now in its third year, the National Venue Show (NVS) looks set to be every bit as busy as its predecessors. Organiser Waypoint Exhibitions...

Appointment at Earls Court & Olympia Group.(Nick Graham)(Brief Article)
September 29, 2003... Nick Graham has joined Earls Court & Olympia Group as exhibition sales manager. Part of his role will be to manage relationships with exhibition organisers. Graham was previously sales manager at the QEII Conference Centre. He also has...

Appointment at Emap Active.(Carolyn Morgan)(Brief Article)
September 29, 2003... Carolyn Morgan has become events director at Emap Active. Her remit is to expand two events: Go Fishing and the British Equine Event. Morgan has been at Emap for 11 years and was previously business development director at Emap Active.

Appointment at Scottish Industrial & Trade Exhibitions.(Marie-Clare James)(Brief Article)
September 29, 2003... Marie-Clare James has been appointed general manager at Scottish Industrial & Trade Exhibitions, a division of Montgomery Exhibitions. She has had previous experience at Brintex, working on the London International Wine & Spirit Fair, and Reed...

Appointment at Excel.(ExCeL London Exhibition Centre appointed Gemma Parkhouse)(Brief Article)
September 29, 2003... Gemma Parkhouse has been appointed public relations manager at Excel with a remit to raise the profile of the venue in London's Docklands. She has seven years' experience in PR with stints at Fuel PR and Charles Barker/BSMG Worldwide.

Appointment at Wembley Arena, Conference and Exhibition Centre.(Jo Lumb and Stephen Garner)(Brief Article)
September 29, 2003... Jo Lumb and Stephen Garner have both been promoted to the position of assistant senior operations manager at Wembley Arena, Conference and Exhibition Centre. Lumb joined Wembley in 1999 as assistant operations manager and planned and managed a...

Appointment at Haymarket Exhibitions.(Joanna Cardow)(Brief Article)
September 29, 2003... Joanna Cardow has joined Haymarket Exhibitions as marketing manager for the BBC Good Food Show and Festive BBC Good Food Show. Prior to joining, Cardow was with the Business Design Centre and was responsible for marketing the Country Living...

Appointment at Stoneleigh Park.(Judith Day)(Brief Article)
September 29, 2003... Judith Day has been recruited by Stoneleigh Park as sales manager. She has moved from Sandown Racecourse in Surrey and will head the sales team as well as take responsibility for the Coventry venue's long-term strategy and business development....

Appointment at QEII Conference Centre.(Sue Etherington; Queen Elizabeth II Conference Centre )(Brief Article)
September 29, 2003... Sue Etherington has been appointed international sales manager at the QEII Conference Centre. Her role is to generate new business from the corporate and geographical sectors. Etherington joins from Red Carnation Hotels where she was national...

Appointment at IMP Events.(Laurie Dalrymple)(Brief Article)
September 29, 2003... Laurie Dalrymple has become sales manager at IMP Events for two shows - Business Continuity Expo and Business Continuity Online. Dalrymple has four-and-a-half years' experience with Imark Communications in various business development roles.

Appointment at RPM.(Brief Article)
September 29, 2003... Jo Orford has been recruited as sales manager in the photographic division of RPM. She will help promote the agency's services and its photographers to corporate, editorial and advertising markets.She previously worked in media sales at Variety...

Appointment at PMI FM.(Brief Article)
September 29, 2003... Lysa Campbell and Tracy Grice have joined field marketing agency PMI FM. Campbell will be responsible for all PMI clients in the home entertainment sector as client services director. She was previously with Warner Home Video. Grice joins from...

Appointment at Hawthorn.(Hawthorn)(Tony Rhodes)(Brief Article)
September 29, 2003... Tony Rhodes has joined audiovisual supplier Hawthorn as business development manager. He had a similar role at his previous company Stage Electrics and also has experience in the exhibitions and events markets.

Appointment at EMS Worldwide.(Kathryn Whatton)(Brief Article)
September 29, 2003... Kathryn Whatton has been appointed new business development manager at event production company EMS Worldwide. She has previous experience at Legwork Marketing Services and Carlson Marketing.

Appointment at Event Alliance.(Denise Shute)(Brief Article)
September 29, 2003... Denise Shute has been promoted to business development director at Event Alliance. She previously held the position of sales and marketing coordinator and in her new role Shute will direct all of the company's business across the UK and...

DIARY: Trade Secrets.
September 29, 2003... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which London venue is built opposite a Black Death burial pit? 2. Which venue catering manager worked as a butler...

DIARY: Game for a laugh ..(Brief Article)
September 29, 2003... As promised in the last issue, Diary brings you the results of August's big sports event. No, not the World Athletics Championships, but the Association of Exhibition Organisers Olympics. Well, they say Olympics, but really they mean It's A...

DIARY: Fast show ..(Brief Article)
September 29, 2003... Petrolheads were in heaven in July when they assembled for the Goodwood Festival of Speed. The highlight of the event was a 40-metre-high structure built to celebrate Ford's victory in the 1966 Le Mans 24-hour race. The feature was...

DIARY: Joining jazz club ..( John Todd)(Brief Article)
September 29, 2003... Hats off to John Todd who, after 22 years in events, has decided to try to make it big in showbiz. Readers with long memories may recall that by day Todd works at Montgomery Exhibitions, but by night becomes a jazz crooner at venues including...

DIARY: Male order ..(Brief Article)
September 29, 2003... Last month the Brewery in London hosted Mr World, which is run by the same people behind Miss World, although contestants didn't have to don bikinis or evening dresses (Shame - ed). The competition saw '50 of the world's most attractive men' do...

DIARY: Here's Johnny ..(Brief Article)
September 29, 2003... When Andy Warhol predicted that in the future everyone would be famous for 15 minutes, Diary isn't entirely sure that he was thinking of people who work in events. But now the founder of caterer and party organiser The Admirable Crichton is to...

DIARY: Out with a bang.(Bournemouth Symphony Orchestra ends summer season)(Brief Article)
September 29, 2003... A spectacular lighting extravaganza ended Bournemouth Symphony Orchestra's summer outdoor season last month. DPL Production Lighting linked up with laser and video specialist CMT to produce the spectacular, which was watched by 6,000 people. It...