Marketing Event articles from October 2008

Marketing Event archives from October 2008

Editor's letter.(Editorial)
October 14, 2008... As the current economic crisis takes a grip around the globe, casting doom and gloom on all and sundry, it is now vital that everyone in the event industry works together to ensure its future remains bright and doesn't suffer the same fate as...

This month's go-to events.(trade shows)(Brief article)(Calendar)
October 14, 2008... The Ski Show. Get in the mood for winter by attending the Metro Ski and Snowboard Show, taking place from 22-26 October at Olympia. New features at the event will include an Ice Bar and a chance to try curling, a favourite Winter Olympic...

Information to hand.
October 14, 2008... Be like Tom Cruise in Minority Report by using a Touchtable to display your product or presentation. Created by Rapiergroup, Open Platform and DB Systems, the multi-touch control allows the user to generate multiple commands using both...

Wrap artist.
October 14, 2008... The tedious job of wrapping guests' gifts is now a thing of the past with this innovation from Wrapelope. The envelopes are available in colourful designs and come in standard Jiffy bag or C4 size. Wrapelopes feature Velcro fastening and...

Saving soles.
October 14, 2008... Soothe revellers' tired, partied-out tootsies with Glo Wellbeing's Party Feet refresher massage. Recently seen pampering guests in the VIP Players Lounge at the 2008 Cartier Polo event, the massage offering costs pounds 175 for half a day...

Are you sitting comfortably?
October 14, 2008... Impress your guests with these futuristic-looking furniture designs from D-Zine Furniture Hire. The new collection includes the Tajo Stool, which is available in white and red or white and blue. Other new products in the range include...

Fit for a King.
October 14, 2008... Re-create a regal theme with Louis XVI reproduction furniture from new hire company Furniture On The Move, whose stock also includes wicker furniture and modern pieces. The company can source bespoke items or provide an upholstery service...

Happy feet.
October 14, 2008... Here's a perfect gift for your female guests. Feet Fairies are foldaway ballet pumps that come in a six-inch lightweight pouch that is compact enough to fit into a handbag. The pouch can be unfolded, creating a bag that can hold a pair of...

Winter wonder hands.
October 14, 2008... No one can resist a bit of pampering, so why not offer the holistic, mood-enhancing Got the Blues Treatment at the Spa at Chancery Court. Guaranteed to lift the winter blues, the treatment includes a pressure-point head massage and...

Baroque 'n' roll.
October 14, 2008... Mix a bit of rock music with a flamboyant baroque look and you get Studio Boardman's Baroque to Rock act. It features four electric violinists, two opera singers, six dancers, an electric guitarist and an optional surprise celebrity...

Lock stock.
October 14, 2008... Ideal for use as a reception desk or to keep light-fingered hands at bay during an exhibition, the Combi Box from Mobile Technik is a unit that features an in-built security system. Also, the front hatch can be closed manually if you have...

In the drop zone.
October 14, 2008... Create a dramatic unveiling of your product or venue with this electronic drape-dropping mechanism, the Electro Kabuki, by Magnet Schultz. The system features a compact, hand-held firing unit that uses a spring system to release the weight...

Bright idea.
October 14, 2008... Change colour schemes to suit everyone's mood with Smartbar, which also allows you to change the brightness and shade of the illuminated bar by remote control. The Smartbar, available from Bars By Design, features LED lights and is...

Christmas stocking.
October 14, 2008... Stir childhood memories by hiring Opera on the Run's 20-minute cabaret A Christmas Cracker. The act emerges from a large Christmas box after robed choristers sprinkle it with fairy dust. A Christmas Cracker features popular festive songs...

Product placement.
October 14, 2008... Ensure your experiential staff are hands-free while demonstrating products with the Hawker, an eco-friendly merchandise tray holder from Dean and Associates. It comes with a black neck strap and two adjusters, is made from recycled flute...

All taken care of.
October 14, 2008... Need a one-stop shop for equipment hire? Contact new company Anyware Hire Services, which offers a wide range of products, from coat rails to canape trays. It can also recycle up to 90% of event waste, including glass and plastic bottles,...

Exhibitions: Confusion as Wembley's search for CEO is halted.(Brief article)
October 14, 2008... Wembley National Stadium has ditched its hunt for a chief executive amid rumours Andrew Morris rejected the top role. Wembley said it had decided its existing system 'works well', although the move comes after an extensive search by the...

Exhibitions: Kennel Club defiant over RSPCA's stance on events.(Brief article)
October 14, 2008... The reputation of the Kennel Club's two major annual events took a battering this month, as the RSPCA withdrew its participation. Crufts and Discover Dogs will now not feature the animal charity after it announced it would not be attending....

Exhibitions: Web Chatter - www.eventmagazine.co.uk.
October 14, 2008... This month's most-read exhibition stories on the Event website were... The NEC Group has revealed plans for a massive pounds 90m leisure and entertainment complex, but the opening of the venue is dependant on it winning a casino licence....

Agencies and Suppliers: Olympic organiser goes ahead with activities despite lack of suppliers.(Brief article)
October 14, 2008... The London Organising Committee for the Olympic and Paralympic Games (LOCOG) is still hunting for event suppliers, despite the fact that some 2012 events are already under way. In some cases LOCOG has not yet begun its search, even though...

Agencies and Suppliers: Guide to - How to win yourself a slice of the Olympic event pie.
October 14, 2008... To aid all agencies and suppliers looking to win London 2012 contracts, LOCOG, the Olympic Delivery Authority and regional development agencies have created website www.competefor.com to act as a brokerage service between buyers and suppliers....

Agencies and Suppliers: Web chatter - www.eventmagazine.co.uk.
October 14, 2008... This month's most-read agency and supplier stories on the Event website were... CPM has acquired TRO in a massive merger deal. CPM's experiential arm Exentio has merged into TRO. The merged agency will trade as TRO and be led by TRO chief...

Packages: Corporate hospitality - The Feversham Arms.
October 14, 2008... Let your guests relax at the Feversham Arms in Helmsley with a full Verbena Spa treatment, alongside a range of entertaining demonstrations at the hotel hideaway. The North Yorkshire venue offers chocolate-making demonstrations and...

Packages: Corporate hospitality - Ascot Racecourse.
October 14, 2008... Eye-catching 1940s troupe The Puppini Sisters are just one of a variety of acts designed to help visitors to Ascot Racecourse paint the town red this Christmas. The theatrical theme is accompanied by an assortment of culinary creations as...

Packages: Team building - Orchard Studios.(Brief article)
October 14, 2008... Unleash the budding Bowies, Beatles and Bacharachs in your business with a sojourn to the Cheshire countryside. Orchard Studios, near Crewe, boasts some of the North West's biggest recording facilities and challenges teams to write,...

Packages: Corporate hospitality - The Commonwealth Club.(Brief article)
October 14, 2008... The club will be offering a complimentary pre-dinner glass of the altogether quaffable Champagne Beaumet to all dinner parties or receptions booked in October 2008. The venue's interiors provide a great backdrop to corporate events and the...

Packages: Team building - Sunsail.
October 14, 2008... Set sail for your corporate day out with an adventure on the high seas. Make sure guests are ready for hard work as Sunsail's skippers demand all hands on deck for the seven-hour sailing experience. Corporate teams will enjoy a welcome...

Packages: Corporate hospitality - London Eye.
October 14, 2008... The London Eye is offering a variety of packages for revellers this Christmas, including classic Champagne Flights, Winter Pimm's and Chocolate Truffles Capsules, and lavish Christmas Private Capsules, serving spiced mince pies and warm mulled...

Appointment at Conference Connections.
October 14, 2008... Nick Crossland has joined Conference Connections as head of live events. He will be responsible for the conference production, logistics and venue-finding departments at the company

Appointment at Top Banana.
October 14, 2008... Julie Wilkinson has been appointed head of production at Top Banana. Wilkinson was previously head of production at independent TV training production company Einstein Network. At Top Banana she will ensure projects are delivered creatively and...

Appointment at Esc Events.
October 14, 2008... Simon Woodward has joined Esc Events as creative director. He was previously accounts director at The Concerto Group and at Esc Events will be responsible for creating new business opportunities

Appointment at The Cavendish London hotel.
October 14, 2008... Chris Penn has joined The Cavendish London hotel as deputy general manager. Penn was previously resident manager at The Stafford Hotel in London

Appointment at 1802 the Museum in Docklands.
October 14, 2008... Matt Garrett has joined 1802 the Museum in Docklands as sales and marketing manager. He has extensive knowledge of the event industry, having started his career in Los Angeles working as events co-ordinator for the British American Business...

Appointment at DB Systems.
October 14, 2008... James Barnett has been appointed new account manager at audio-visual company DB Systems. He was previously a technician at DB Systems and in his new role will manage existing accounts, handle new orders and provide quotations

Appointment at PSCo.
October 14, 2008... Mike Nield has been appointed operations director at PSCo, a new role at the audio-visual supplier. Nield joins PSCo from Avanti Screenmedia, where he was also operations director

Appointment at The Gore and Pelham hotels.
October 14, 2008... Hannah Loughlin has been named as director for sales and marketing at The Gore and Pelham hotels

Appointment at JB Event Recruitment.
October 14, 2008... Helen Pettet has joined JB Event Recruitment as senior account manager of agencies. Prior to taking up this new post, Pettet was account manager at World Events

Appointment at Synergy.
October 14, 2008... Amy Mansell has been appointed senior account manager within Synergy's experiential division. Mansell was previously brand marketing manager at the A1GP World Cup of Motorsport

Appointment at Royal Albert Hall.
October 14, 2008... Jasper Hope has joined the Royal Albert Hall as director of events and marketing. He was previously senior director live events at AEG Live. At the Royal Albert Hall, Hope will oversee marketing and corporate business

Appointment at Momentum.
October 14, 2008... Joe Russell has been promoted to head of events at creative agency Momentum. He joined as events director in 2007, having previously been senior producer at Exposure

Appointment at Best Parties Ever and Tapenade.
October 14, 2008... Rachael Day has been appointed sales and event director for Best Parties Ever and Tapenade. Day will be responsible for Christmas parties, designing packages for events and assisting the team on organising events across both companies. She...

Move of the month.(Steve Brice)(Brief article)
October 14, 2008... Steve Brice, business operations director, The O2. - What will your new role entail? It includes a little bit of everything: marketing, sales, hospitality and the venue team all come under my remit. I need to ensure all our events run...

On the spot.(interview with Liz Richardson, director of Closer)(Interview)(Brief article)
October 14, 2008... Liz Richardson, director, Closer. - What attracted you to your current role? It gave me a chance to bring my expertise to a leading experiential agency. As well as having a great reputation for creative campaigns, Closer is within the...

Events and sponsorship co-ordinator: Star performer.
October 14, 2008... Faye Carter of Deloitte sets high standards for her staff and external suppliers. Organising an arts and culture festival at one of the world's most famous cultural institutions is no mean task. To help achieve this, Deloitte events and...

Redken Tribe: Style goes on show for hair care brand.
October 14, 2008... Redken's yearly showcase of products brought together some of the country's premier stylists, who worked their magic for the appreciative crowd. What was the event? The annual Redken Tribe party, held at Battersea Evolution on 15...

Kerrang! Awards: Guests enchanted by rock's taboos.
October 14, 2008... Temptations galore were on offer at Kerrang! magazine's 14th annual awards ceremony, which celebrated unearthly pleasures in unique style. What was the event? Rock bands including Metallica and Rage Against the Machine were out in force at...

New and refurbished venues: Six exciting event spaces, including Ping Pong and Rugby House.
October 14, 2008... THE COACH HOUSE. Where is it? Within the grounds of Great Fosters, a 16th-century hotel in Surrey. What is it? A brand new event space that is part of a pounds 3m investment in the hotel's business facilities, and located in the...

The West End: Abundance of riches.(conference centres)
October 14, 2008... Six premier venues in an exclusive part of London. MAYA Where is it? The Oxford Street end of Dean Street in Soho. What is it? An exclusive nightclub - launched in October 2007 - which when not throwing events operates a strict...

Tradeshow: Showman's Show.(Stephen Lance, Event Director )
October 14, 2008... Taking place at Newbury Showground on 22 and 23 October. OLD FAVOURITE STILL AT THE CUTTING EDGE OF EVENTS The sprawling expanse of the Showman's Show has been a fixture on the event industry calendar for 24 years, and is showing no...

Reader Poll: Event 100 Club - A ton of talent.
October 14, 2008... Two months ago, we gave our readers the challenge of voting for the 100 most influential figures in the event industry. More than 2,600 of you nominated an impressive 250 people, based on the following factors: number of events produced...

Spectacular Stands: Display of intent.(automobile exhibition)
October 14, 2008... Great visuals should ignite interest in a brand, says Jennifer Creevy. Effective television commercials have been known to draw office workers together around the water cooler to discuss the ad's points of interest Sometimes this can...

Event Solutions: Green exhibitions.
October 14, 2008... Four pages of showcases, essential services, experts and a destination. Help is at hand in your drive to be eco-friendly EXHIBITING SHOW This year the Exhibiting Show took place at Earls Court 2 from 25-26 June and attracted 3,127...

Brand Watch: 2008 Olympics.
October 14, 2008... Brand Life's Richard Zucker awards his gold medals for brand activation. Just as for the athletes, Beijing 2008 represented a climax in planning, execution and hopefully a realisation of sponsors' Olympic dreams. With sponsors spending...

London: Green exhibitions Venues and suppliers are taking eco-initiatives on board.
October 14, 2008... Despite the hustle and bustle of London life, the capital boasts a fervent green industry that is helping to influence every aspect of exhibition business. Venues in particular are flying the green flag. For the environmentally conscious...

Campaign: Deep impact.
October 14, 2008... San Miguel's multi-media events target young urban males. What did the campaign involve? A series of five one-off events titled Hidden Depths, held in London and Manchester. Developed by experiential agency Amplify on behalf of San Miguel,...

Looking Ahead: Some rays of hope as darkness falls.
October 14, 2008... The event industry is as vulnerable as any other sector to the failings of the global economy, but strategic thinking will offer some protection. As 2009 pops its head over the horizon, there is little to suggest its New Year glow will do...

Social Networking: Girl about town - Abigail parties with the beautiful people.
October 14, 2008... London Fashion Week always ensures the city is buzzing with glamorous events and, naturally, I hang out with the best of the fashionistas. The Redken Tribe party at Battersea Evolution kicked things off in style. Backstage, surrounded by...

Viewpoint: Comment - The major talking point this month is the credit crunch.(Viewpoint essay)
October 14, 2008... DAVID QUAINTON. The past few months have seen the western world's financial markets do a passable impression of the walls of Jericho, leaving inhabitants who were safely ensconced within their financially buoyant borders open to all sorts...

Viewpoint: Blogs, Blags and Burning issues.
October 14, 2008... LETTER - Tracking progress is key to making your events green. As climate change cements its position as a primary concern for both chief executives and consumers alike, it is no wonder that the event industry is beginning to take the issue...

Viewpoint: Good/Bad.(Viewpoint essay)
October 14, 2008... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - We were wowed by magician Peter Wardell, who performed at the ISES networking event at the Magic Circle Headquarters. He not only dazzled with his...