Marketing Event articles from October 2007

Marketing Event archives from October 2007

From The Editor: Giants look to minnows for that entrepreneurial spark.(Editorial)
October 3, 2007... At last month's Association of Event Organisers conference in Manchester, a tribute to the late Factory Records founder Tony Wilson replaced the Manchester music mogul's planned keynote speech. While many struggled to see what relevance there...

They said that..
October 3, 2007... 'The film crew brought in this huge sphere with spikes sticking out. We had to wrap it in dust sheets and drag it up the stairs.' - Christopher Webster, Tate Modern filming manager. 'At festivals, you've got to be careful not to be the...

Railway arch is turned into Colour Rooms.
October 3, 2007... Sony Bravia has opened venue The Colour Rooms for a limited time from 30 August until 18 December. Agency Naked and its activation arm Lunch created the 465sqm venue in Shoreditch, which used to be a railway arch, in 15 weeks. It...

Concert plan for Mandela's 90th birthday.
October 3, 2007... Nelson Mandela has announced details of a concert in London's Hyde Park to commemorate his 90th birthday next year. The event, scheduled for 27 June, will raise awareness of Mandela's international Aids campaign, 46664. Queen band...

UBM acquires Ithaca Holdings for pounds 14.25m.
October 3, 2007... United Business Media (UBM) has acquired Ithaca Holdings for pounds 14.25m. UBM will now integrate the company, which operates a portfolio of six UK shows, into its CMP Information division. Ithaca Business Media was formed in May 2005...

Security firm is Wembley Arena partner.(Brief article)
October 3, 2007... Wembley Arena has appointed Showsec on a three-year service partnership deal that will see the security firm take responsibility for the venue's back-of-house area. Previously the dressing rooms, green room and other backstage areas...

LCR hails St Pancras crew.(London and Continental Railways)(Brief article)
October 3, 2007... London and Continental Railways (LCR) celebrated the completion of St Pancras International station and the High Speed 1 rail link with a thank-you party for the 2,500 contractors who worked on the project in the past decade. The Night...

Vodka device filters water from the sea.
October 3, 2007... 2D:3D created a 10-tube filtration unit to filter sea water for a campaign that showed consumers the intensive process that Smirnoff uses to provide pure vodka. Splendid Communications organised the Smirnoff Purity Tour as part of the...

Farnborough venue pulls in big business.(Farnborough International)(Brief article)
October 3, 2007... Farnborough International's new event venue, FIVE, has secured a number of high-profile bookings ahead of its completion next month. TAG Aviation has booked the 4,400sqm venue for its Christmas party in December and BAE Systems has hired...

P&MM scores global deal with Land Rover.
October 3, 2007... Land Rover has awarded P&MM its global event management contract for three years for an undisclosed sum following a five-way competitive pitch. The contract kicked off last month with an employee roadshow and will feature a pan-European...

Sledge looks at Paramount Comedy gigs.(Paramount Comedy Channel)(Brief article)
October 3, 2007... Paramount Comedy has appointed Sledge to consult on its off-air stand-up events. The brand's current live activity includes the Paramount Comedy Festival in Brighton and a nationwide university tour called Paramount Comedy On Tap. ...

Arup fun day brings 6,000 to Warwick.(Warwick Castle )(Brief article)
October 3, 2007... Warwick Castle shut its doors to the public on 15 September to host staff from design and architecture consultancy Arup and their guests - a total of 6,000 people. The venue's events team worked with Arup's event agency Business Pursuits...

Venues & Events expands.(Brief article)
October 3, 2007... Square Meal's Venues & Events show returned to Old Billingsgate last month, expanding across all four floors of the venue. For the first time it used the venue's underground vaults to house 20 exhibitors alongside an expanded dining area...

Billingsgate packages to be extended.(Ultimate Experience)(Brief article)
October 3, 2007... The Ultimate Experience has had its contract to occupy Old Billingsgate increased for 2008. Packages will be available for 10 weeks of the year. In June the agency will have the venue for a month, one week longer than this year. It will...

Winners celebrate at Event Awards.
October 3, 2007... THE EVENT AWARD: EXHIBITION - The British International Motor Show's organiser, IMIE, picks up the evening's coveted award for best overall exhibition activity. Event editor Mike Fletcher and comedian Frankie Boyle present IMIE with the gong....

Stalwart Soar is appointed AEO chairman.
October 3, 2007... Industry stalwart Phil Soar has been appointed chairman of the Association of Event Organisers (AEO) following the trade body's board meeting last month. Soar was first appointed to the board in January 2006. Before 2006 he had been an...

EMS starts second diabetes roadshow.
October 3, 2007... Event Marketing Solutions (EMS) is running Diabetes UK's 'Measure Up' roadshow for a second time and has added eight locations. The tour of 21 towns and cities aims to raise awareness of type-two diabetes. It started in Southampton on 29...

Opening date for revamped fashion site.(Fashion and Textile Museum )(Brief article)
October 3, 2007... The Fashion and Textile Museum (FTM) in Bermondsey will reopen on 1 November after a refurbishment by Newham College. Newham College bought FTM last November and plans to make the museum a centre for contemporary fashion, textiles and...

ID wins Hyundai and Kellogg's accounts.
October 3, 2007... ID has emerged triumphant from two recent competitive pitches and as a result will run nationwide campaigns this autumn on behalf of Kellogg's and car manufacturer Hyundai. Kellogg's Special K Mini Breaks campaign will run in October for...

Youth games bid approved.(Limelight Sports )(Brief article)
October 3, 2007... Limelight Sports has secured a pounds 1m contract to manage the London Youth Games for the next three years. The agency saw off a rival bid in a two-way pitch after running this summer's event. The games involve 25,000 Londoners aged from...

Quest to find the 100 most influential.(Event teams up with Major Players )(Brief article)
October 3, 2007... Event has teamed up with event recruitment agency Major Players to find 100 of the most influential players in experiential marketing. The quest to bring agency heads and client advocates of live marketing together will result in a debate...

Petrol power.
October 3, 2007... A sea of cars covered Earls Court's forecourt in West Brompton for the start of the fifth annual Cannonball 8000 Supercar Rally on 14 September. Event director Lisa Dellow said the 72-hour charity drive from London to Zagreb in Croatia...

In Brief: Aspall's Cyder to sponsor.
October 3, 2007... The Eve Style Show, organised by Haymarket Exhibitions, has announced cider maker Aspall's Cyder as its sponsor for the Cocktail and Cyder Lounge. The event runs from 7-12 December at the NEC. Show director Saima Shafi said: 'After a busy day...

In Brief: CIPS Events Services Guide.(Chartered Institute of Purchasing and Supply)(Brief article)
October 3, 2007... Eventia members are being invited to access the Chartered Institute of Purchasing and Supply (CIPS) Events Services Guide. The guide offers best practice advice to corporate event planners on selecting suppliers, managing the pitch process,...

In Brief: Insurex Expo-Sure tips.(Brief article)
October 3, 2007... Insurex Expo-Sure, the insurance provider, has published 10 risk management tips, such as taking out insurance as early as possible, carrying out a full risk management exercise, communicating with sub-contractors and identifying possible...

In Brief: Logistik organises MOBO.(Brief article)
October 3, 2007... Logistik organised the MOBO awards for a second year on 19 September. The 12th annual ceremony took place at The O2 arena in Greenwich and was hosted by artistes Jamelia and Shaggy with performances from Kano. Logistik director James Wilkins...

In Brief: Betfair appoints EMS.(Event Marketing Solutions)(Brief article)
October 3, 2007... Betfair appointed Event Marketing Solutions (EMS) to create a unit to mark its sponsorship of the UK's first Turbo Tennis event. The vehicle measured 10m by 7m and featured 19 TV screens, including a 50-inch plasma screen, wireless internet...

In Brief: Euro RSCG KLP campaign.
October 3, 2007... Euro RSCG KLP concluded a four-week sampling campaign on behalf of Britvic brand Robinsons last month. The aim of the campaign, which ended on 9 September, was to promote the relaunch of Robinsons family squash and to highlight that the range...

In Brief: Jaguar XF launch.
October 3, 2007... Mansfield Design produced the launch of the Jaguar XF at Skywood House, Denham, Buckinghamshire on 1 September. Its marketing manager, Mike Hayward, said: 'In keeping with the modernist look of the glass venue, Mansfields' craftsmen designed...

Events industry must improve its service offer, AEO members claim.(Conference news)
October 3, 2007... More than two-thirds of attendees at the recent Association of Event Organisers' (AEO) annual conference believe that brands do not get a good service from the events industry. The shock result - voted for by 67% of the 300 attendees -...

Visit London Awards: Vote for the top business event.
October 3, 2007... In the second part of our run-down of the Best Business Event of the Year shortlist, we present the final five entries nominated for a prize at next month's star-studded Visit London Awards ceremony. By Mike Fletcher. The Visit London...

Show floor: On Display.(Screen Expert and Lumin Technologies)(Lumin Hemisphere)(PSCo)(Opex Group)(Screen Lifter)(Elea Vel)
October 3, 2007... Jennifer Creevy gets the lowdown on a new recyclable carpet, a projection screen in the shape of a hemisphere, a case that turns into a counter and a device designed to lift an eight-foot-wide plasma TV with ease. PRODUCT: LUMIN...

Campaign: Sharpie markers.
October 3, 2007... Annie Whitmore reports on a roadshow that invited consumers to scrawl on a white plastic figure as a way of introducing them to a popular US pen range. Sharpie has been a favoured writing brand in the US for many years, with an 80% share...

Showcase: Tiger Beer Chilli Crab Festival.
October 3, 2007... Mike Fletcher reports on how agency RPM drew thousands to the East End with good food, beer and Singaporean culture. In 2006, almost 490,000 Britons travelled to a country whose two most celebrated exports are its beer and its food. ...

Profile: Julian Spear, South West Group.
October 3, 2007... Julian Spear trained as a violinist and then worked as a sound engineer till illness caused him to rethink his career. He found solace in event production - and now his company, South West Group, is targeting the corporate market. On...

Exhibition Halls: A prosperous year for all.
October 3, 2007... Adam Woods casts an eye over recent developments at some of the UK's leading exhibition venues, asking major players how they view the past year's event activity and looking ahead to what's in store for 2008. EXCEL LONDON It would...

Germany: Dynamism in Deutschland.
October 3, 2007... Two specialists in the German live events sector tell Lorraine Francisco how their working culture compares with the UK's and demonstrate their creativity by coming up with step-by-step responses to a creative brief. COLJA M DAMS, CHIEF...

Brand Experience: A trade without a voice?
October 3, 2007... One year after the demise of the Live Brand Experience Association, Lorraine Francisco talks to founding members about how the industry has moved on and asks if a dedicated trade body still has any relevance. Despite the demise of...

Themed Venues: Lights, camera, action.
October 3, 2007... If a venue wants added glamour, international exposure and an extra source of income, then providing a location for films and TV shows can be a worthwhile strategy. Lorraine Francisco finds out what's involved. TATE MODERN, SOUTH BANK...

Belfast: A city's three dimensions.
October 3, 2007... The diversity of events staged in Belfast this year might surprise those who don't know Northern Ireland well. Yasmin Razak sees how an association meeting, an exhibition and a consumer entertainment event fared. BRITISH DIETETIC...

Movers & Shakers: Appointment at Insurex.
October 3, 2007... Ed Pugh has joined Insurex as sales and marketing manager. He was previously at Howden Insurance Brokers. Before he entered the insurance industry, Pugh was an army officer. At Insurex he will develop the Insurex Expo-Sure brand as it aligns...

Movers & Shakers: Appointment at London Jewellery First.
October 3, 2007... Anna Wales has been appointed to join the committee for London Jewellery First, an initiative set up to support and develop the industry. Wales is show director for Clarion Retail's new jewellery event, Collections, on 13 January 2008 at...

Movers & Shakers: Appointment at Closer.
October 3, 2007... Mark Dunn has joined Closer, part of the Billington Cartmell Group, as account director. Dunn will be in charge of expanding its European account-handling expertise. He was previously at Ignition for two years working with clients such as...

Movers & Shakers: Appointment at Live.(Tim Harper appointed)(Brief article)
October 3, 2007... Tim Harper has joined Live as a member of its senior management team. He was previously business unit director at Momentum and has more than 15 years' experience in live marketing and strategic client development. The creative delivery team...

Movers & Shakers: Appointment at Mango Experiential Marketing.(Lucy Martin)(Brief article)
October 3, 2007... Lucy Martin has been appointed creative director at Mango Experiential Marketing. She has worked previously at Mersey TV as one of its in-house web team working on Brookside and Hollyoaks, and as creative director for marketing agency HGA....

Movers & Shakers: Appointment at ID.(International Design and Production Inc. appointed Cal Loftus)(Brief article)
October 3, 2007... Cal Loftus has joined ID as a copy and artwork specialist. Other appointments include Gwyn Humphreys as account manager, Lauren Harris as PR executive and Gustavo Vieira da Costa as account executive. Kate Roche has been promoted to new...

Movers & Shakers: Appointment at Wembley Stadium.
October 3, 2007... Frank Coughlan has been appointed executive head chef at Wembley Stadium, heading up Delaware North Companies' 250-strong culinary team Coughlan has worked on large events such as Wimbledon and the 2006 Ryder Cup in Ireland.

Movers & Shakers: Appointment at Altitude.
October 3, 2007... Alex Tilling has been appointed events manager at event and travel company Altitude. Before that she worked in the events industry in Cape Town for three years

Movers & Shakers: Appointment at Brando.
October 3, 2007... Andrew Casher has joined Brando as senior account director. He was previously international marketing and events director at MTV Networks At Brando, he will develop the music marketing of the agency's Sony Ericsson EMEA account as well as...

Movers & Shakers: Appointment at Gekko.
October 3, 2007... Ellie Playdon has been promoted to account director at Gekko. She joined the agency in June 2006 as account manager and in her new role will work with clients such as Toshiba, Digital UK and Freeview, reporting to managing director Daniel...

Movers & Shakers: Appointment at Cheerful.(David Hurst)(Cheerful International Corp.)(Brief article)
October 3, 2007... David Hurst has been appointed to head up Cheerful Scout's sales and business development. He was previously client services director at Line Up Communications. Cheerful Scout chairman Stuart Appleton said: 'David Hurst is a valuable addition...

Diary.
October 3, 2007... We join GSP and its guests on a trip to Valencia to celebrate the agency's 10th anniversary. When agency GSP's 10th anniversary came around, directors Jules Stevenson and Emma Gold decided they should celebrate by inviting clients to...

Event Guide: Opportunity knocks, so it's time for venues to look lively.(Brief article)
October 3, 2007... Summing up the UK's contribution to the association market is a heartening process. In the capital alone, a plethora of new and improved venues have opened up a world of opportunity, from large-scale, high-profile venues such as The O2 arena,...

Event Guide: London 10 - Things you ought to know about association business in London.
October 3, 2007... 1. The Union of International Associations (UIA) rated London as the eighth most popular city for association meetings in its 2005 International Meeting Statistics for the Year report. The others were Paris, Vienna, Brussels, Singapore,...

Event Guide: England - Start spreading the news.
October 3, 2007... Hosting association events brings billions of pounds into England's towns and cities - and as venues outside of London grow more confident, they're increasingly pitching for business across Europe. Abigail Wills reports. There is no...

Event Guide: Scotland - A hotbed of talent.(Conference news)
October 3, 2007... A dip in Scotland's share of association business last year has triggered a series of initiatives aimed at showcasing its strengths, writes Abigail Wills. More than a quarter of the international association events that come to the UK...

Event Guide: Northern Ireland - Bigger and better.(Conference news)
October 3, 2007... Improved infrastructure, a surge in the number of hotel rooms and new air routes from Belfast are giving Northern Ireland a boost, writes Abigail Wills. Although Belfast pips Birmingham and Cardiff in the ICCA rankings, the consensus...

Event Guide: Wales - The one to watch.(Visit Wales appointed Jane Landstrom)
October 3, 2007... Abigail Wills reports on Visit Wales's plans to improve Cardiff's international reputation in the associations sector and shine a spotlight on smaller towns. In February this year Visit Wales appointed Jane Landstrom as association and...

Event Guide: Listings - Association Calendar.(Conference news)(Calendar)
October 3, 2007... 18-20 October 2007; The Society of Chiropodists and Podiatrists attracted more than 80 exhibitors and 1,100 delegates to its conference and exhibition in Brighton last year. It hopes to better these figures at the Harrogate International...

Event Solutions: Supplier showcase - Summer music festivals.
October 3, 2007... In a summer of dismal weather and flooding, it took a tremendous amount of hard work to stop the festival season turning into a damp squib - but despite the setbacks, fans had a fantastic time, writes Clive Walker. LOVEBOX Lovebox...

Event Solutions: Canary Wharf venue has hi-tech upgrade.(Brief article)
October 3, 2007... The East Wintergarden, a glass-covered atrium venue in the heart of Canary Wharf, has undergone a technological refurbishment. The venue has installed an ILite 6mm-resolution LED screen supplied by XL Video and a sound-absorbing system...

Event Solutions: Liverpool shines on birthday.(Liverpool Industries Inc.)(Brief article)
October 3, 2007... Liverpool celebrated its 800th birthday on 28 August, culminating in a 20-minute firework and lighting display at the Pier Head produced by Event Design Logistics. The display, supplied by Fantastic Fireworks, was set to music from...

Event Solutions: Labour Party conference deal for Reeds.(Conference news)
October 3, 2007... Reeds Carpets has secured the contract to provide recyclable carpets to the Labour Party Annual Conference until 2009. For this year's event, at the Bournemouth International Centre from 23-27 September, Reeds installed almost 5,000sqm of...

Event Solutions: Light as snow.
October 3, 2007... Snow Patrol's final UK appearance during its Eyes Open world tour last month saw 30,000 fans at Ward Park in Bangor, Northern Ireland witness a light show managed by HSL. The lighting rig was based on four straight trusses fitted into the...

Event Solutions: Sounding Off.(Security Industry Authority)
October 3, 2007... Raising standards is good, but acting too hastily isn't. In a further attempt to drive up standards, government watchdog the Security Industry Authority (SIA) is considering an extension of its Approved Contractors Scheme (ACS). The new...

Event Solutions: Supplier showcase - At the top of their game.
October 3, 2007... Jennifer Creevy talks to some of the most respected names in the exhibition display and audio-visual sectors about the services they offer, their recent jobs and the high-profile clients who rely on their professionalism. NOMADIC DISPLAY...

Event Solutions: Focus on - The light show comes of age.
October 3, 2007... High-definition images and digital signage are now routine - but scenic LED is stunning, writes Jennifer Creevy. Last month, thousands of Londoners were treated to a free concert in Trafalgar Square with colour-filtered 3-D glasses...