Marketing Event articles from October 2006

Marketing Event archives from October 2006

From the Editor - Is the motorcycle spat an exercise in naivety?(Editorial)
October 23, 2006... When Firoka director Firoz Kassam was given the keys to Alexandra Palace on 31 January he could not have anticipated that the venue would lose its largest tenancy within the first six months of his reign. Nor could he have expected, that once...

Woods quits AEO after only three months.(Phil Woods, Association of Exhibition Organisers )(Brief article)
October 23, 2006... Phil Woods has left the Association of Exhibition Organisers (AEO) barely three months into his role as director. Woods has returned to his home town of Cheltenham, citing personal reasons for his decision to leave the trade body. EIA...

Bonham Group lures Samuels away from O2.(Paul Samuels, O2 UK Ltd.)(Brief article)
October 23, 2006... O2 head of sponsorship Paul Samuels has quit after six years at the company. Samuels will join sports and entertainment marketing company the Bonham Group in mid-November to set up a European division. He was a speaker at this year's...

Superbike Magazine targets Emap show.
October 23, 2006... Alexandra Palace has teamed up with IPC Media to launch its own Motorcycle Show, in the latest twist to the north London venue's public fall-out with Emap Automotive & Active. The Ally Pally Motorcycle Show will be managed and backed by...

Expo aims to make London greener city.(Brief article)
October 23, 2006... The Truman Brewery in London's Brick Lane and the Science Museum played host to a completely sustainable exhibition for one week each during September. Future London: Footprints of a Generation was produced by agency Out of the Blue and...

RASE to sever Haymarket ties.(Royal Agricultural Society of England, Haymarket Exhibitions)(Brief article)
October 23, 2006... The Royal Agricultural Society of England (RASE) is on the verge of ending its joint venture with Haymarket Exhibitions, which will see Haymarket relinquish management of the Royal Show, Town & Country Festival, Grassland and the Pig & Poultry...

Thandi takes the helm at NEC Group.(Paul Thandi )(Brief article)
October 23, 2006... The NEC Group has named Paul Thandi as its new chief executive. Former NEC commercial director Thandi will replace the NEC's current chief executive Andrew Morris this month, following Morris' decision to step down (Event, May). Thandi...

ETC lights up Sandhurst's proms nights.(Royal Military Academy's Music On Fire)(Brief article)
October 23, 2006... A three-day proms event entitled Music On Fire took place at the Royal Military Academy at Sandhurst in Surrey last month. The event, held on 23 September, was devised by Major Sir Michael Parker for the Army Benevolent Fund. It attracted...

Sanders opts for job with expo company.
October 23, 2006... Events Industry Alliance project director John Sanders is joining the Exhibiting Show team as event director. Sanders will start in his new role in December and will begin preparing for the show's move to Earls Court in June. Next...

Channel 4 diversifies with Taste acquisition.(Brief article)
October 23, 2006... Brand Events' subsidiary Taste Events has announced the launch of two more of its food and restaurant festivals following a deal with Channel 4 worth pounds 1.5m. The two new events are planned for Bath and Edinburgh and will complement...

New research identifies the big spenders.(Brief article)
October 23, 2006... Growing businesses spend an average of pounds 261,000 a year on exhibiting - almost four times the amount spent by companies that describe themselves as 'static' - according to new research commissioned by the Events Industry Alliance (EIA) and...

DNA strikes gold at Event Awards.
October 23, 2006... Agency DNA Productions was the big winner of the Event Awards walking away with four gongs, including the overall award for live event activity. The ceremony, held 22 September at the Grosvenor House hotel, recognised DNA's work for the...

Ascot closes Grandstand for rebuilding.(Ascot Racecourse )(Brief article)
October 23, 2006... Ascot Racecourse will close its new Grandstand facilities to non-race day events from 1 November to undergo further redevelopments. Concerns over restricted viewing in the Grandstand during Royal Ascot, held in June, led the decision to...

Mango adopts direct tactics for Lucozade.(Lucozade Sport)(Brief article)
October 23, 2006... Agency Mango has now completed two campaigns on behalf of Lucozade during the past few months. A 'Work' campaign in September featured 'Energiser vehicles' handing out samples in UK offices, while a 'Travel' campaign ran for eight weeks...

NEC Group welcomes its first in-house firm.(Paul Thandi )(Brief article)
October 23, 2006... The NEC Group's new chief executive Paul Thandi has appointed the first of several anticipated in-house service providers at the Birmingham venue. London-based Show Presentation Services (SPS) beat off competition from two Midlands firms...

ID encourages in dulgence for its Lindor push.(ID for Lindt)(Brief article)
October 23, 2006... Consumers were encouraged to 'indulge in their dark side' in an experiential campaign by ID for Lindt's Lindor 60% dark chocolate. The campaign ran from 17 August to 17 September and visited Lindor's key retailers in the south east of...

School theme adds twist to SEAT's launch.(Wyndham Leigh )(Brief article)
October 23, 2006... Agency Wyndham Leigh created a 'School's Out' theme for the UK launch of car manufacturer SEAT's range of hatchback models. An aircraft hanger in a former airfield became a classroom and journalists were treated to lessons such as physics...

RSVP show is heading North.
October 23, 2006... Organiser Single Market Events (SME) has entered into a joint venture to launch established event show RSVP in Manchester. SME has joined forces with Moorfield Media - organiser of the Northern Restaurant and Bar Show - to launch a two-day...

Studio Liquid holds carnival for developer.
October 23, 2006... A three-day carnival to launch London Victoria's Cardinal Place retail centre for developer Land Securities was staged last month by agency Studio Liquid. The carnival, held from 8-10 September in and around Victoria Street, included...

PLASA plans changes for 2007 outing.(Professional Lighting and Sound Association )(Brief article)
October 23, 2006... Next year's PLASA Show will be condensed into one level but will expand from Earls Court 1 into Earls Court 2, according to the exhibition's owner. The audio-visual show took place at the west London venue last month and marked the final...

Associations bicker over green standard.(Events Industry Alliance, British Standards Institution )(Brief article)
October 23, 2006... Two industry trade bodies have clashed over the formation of a single sustainability standard for the events industry. The Events Industry Alliance (EIA) has been working with the British Standards Institution (BSI) to develop a sustainable...

Exposure Live and 3 launch mobile gigs.(Brief article)
October 23, 2006... Mobile operator 3 is combining its digital technology with an experiential strategy to launch a series of live concerts screened straight to mobile phones. The 3 Front Room campaign kicked off on 4 October with a concert by Lily Allen at...

Venues and Even ts expands in year two.
October 23, 2006... Organiser Square Meal's Venues and Events show expanded for its second outing last month. This year's show, which took place from 20-21 September, used three areas totalling 1,431sqm compared with two areas covering 1,055sqm in 2005. ...

Autumn Fair answers critics.(Brief article)
October 23, 2006... Autumn Fair Birmingham has reported a 4% rise in attendance following the four-day show's outing at the NEC last month. Organiser Emap TPS managing director Alison Jackson said that improvements to the venue and show's design was...

Excel hailed as business Superbrand.(Brief article)
October 23, 2006... Excel London has been awarded the status of a UK Business Superbrand and been voted as one of the top 80 business brands in the country. The Business Superbrands programme aims to identify and promote exceptional business-to-business...

Bend it with Beckham.(David Beckham Academy's Annual European Corporate Cup)(Brief article)
October 23, 2006... The David Beckham Academy soccer school in east London is hosting its second Annual European Corporate Cup on 13 December. The eight-a-side tournament features16 teams with celebrity managers and kit sponsored by Adidas. David Beckham will...

Haka dancing at Alton Towers.(Brief article)
October 23, 2006... Alton Towers has launched a team-building event based on the Haka, the ancient dance of the Maori tribesmen. Delegates are shown the ritual dance by a lead tribesman before they are encouraged to participate in a Haka workshop. After painting...

Annual Fright Nights at Thorpe Park.
October 23, 2006... Thorpe Park is staging its annual Fright Night hospitality evenings from 13-31 October. The package is available for groups from 30-600 guests and includes Q-Buster ride tickets, use of the Park's Lake View hospitality venue, a buffet supper...

D3 launch new vehicle desplay for Land Rover.
October 23, 2006... D3 launched a new vehicle display unit for Land Rover at the Burghley Horse Trials from 7-10 September. Land Rover will use the eight-metre Go Beyond display for the next three years. The unit can also convert to its own self-contained trailer...

Sledge appointed.
October 23, 2006... Sledge has been appointed to the rosters of three blue-chip clients. The COI has added Sledge to its list of broadcast and film providers, while both BSkyB and JP Morgan have appointed the agency to its audio-visual and brand events rosters....

Eventia appoints Izanie Downie as Executive Director.
October 23, 2006... Eventia, the trade body created by the merger of the ITMA and the CEA, has appointed Izanie Downie as executive director and created an advisory board made up of corporate event planners. Downie confirmed that the board will comprise eight...

NHM unveils new corporate events brochure.(British Museum of Natural History)(Brief article)
October 23, 2006... The Natural History Museum (NHM) unveiled its new corporate events brochure with a dinner held in the venue's Earth Galleries (pictured) last month. Moving Venue Caterers showcased dishes from new menus whilst NHM head of events Rupert Ellwood...

The Twickenham Experience launches an all-inclusive meetings package.
October 23, 2006... The Twickenham Experience has launched an all-inclusive Express Meetings Package. The package is designed to simplify the booking process by including in one price rates for room hire, refreshments, presentation materials and parking. The...

Moss Bros appoints IKU Advertising.(Moss Bros Group PLC)(Brief article)
October 23, 2006... Moss Bros has appointed IKU Advertising to undertake a nationwide high-street campaign to raise brand awareness and promote store openings. The campaign will run in a different town or city every Saturday until the end of the year and feature...

IPC pulls plug on Baby Show sponsorship.
October 23, 2006... IPC Media's Practical Parenting title is to end its sponsorship of Clarion Events' three-strong Baby Show portfolio after five years. Practical Parenting publisher Ilka Schmitt said: 'After five successful years as media sponsor of the...

Experiential growth underlined by report.(experiential marketing )(Brief article)
October 23, 2006... Experiential marketing is predicted to become a major growth area in the next five years, according to a recent research paper published by marketing services agency Mice Group. Responses from 57 senior marketers indicate that an increasing...

Consolidated launches new Euro terminal.(Eurostar (U.K.) Ltd.)(Brief article)
October 23, 2006... Eurostar launched its new international station at Ebbsfleet, Kent on 12 September, with a media event organised by Consolidated. The station is due to open in autumn 2007. Eurostar director of communications Simon Montague said: 'We are...

Expomedia growing despite MTK set back.(Brief article)
October 23, 2006... Expomedia Group has reported strong turnover growth for the first six months of the year, despite the tragedy in Poland when the roof of the Katowice International Trade Hall collapsed on 28 January, killing 66 people. The London-based...

Carbon takes on Lyle's work.(Brief article)
October 23, 2006... Carbon Marketing has now embarked upon a nationwide sampling campaign for the Lyle's Golden Syrup brand in order to promote its recently launched Lyle's Golden Spread. The campaign will visit 60 Sainsbury's stores until the end of this...

Ground Zero is delighted with Extreme event.(Brief article)
October 23, 2006... Fledgling event production agency Ground Zero launched the Extreme Dirty Weekend showcase in Brighton last month. The outdoor sports event, on 9 and 10 September, saw skateboarding and BMX professionals perform stunts on a...

Cutting Edge.
October 23, 2006... Pop band Scissor Sisters took over Trafalgar Square on 16 September for an AIDS charity concert organised by agency Cake. Moto Red Square promoted Motorola's red MOTOSLVR, the first handset to contribute directly to Bono's AIDS charity Red....

Sounding Off.(Live Brand Experience Association )
October 23, 2006... Part-time efforts can't cut the mustard for experiential. In November 2004, the Live Brand Experience Association (LBEA) was launched in front of 120 people with the stated aim of positioning live brand experience as a mainstream medium....

Mischendahl lauds team after award.(Dirk Mischendahl of Logistik won the award from Institute of Directors )(Brief article)
October 23, 2006... Agency Logistik managing director Dirk Mischendahl has been awarded young director of the year at the Institute of Directors (IoD) Yorkshire and Humber regional Director of the Year Awards. The ceremony was held on 7 September at Leeds Town...

NVS co-locates in bid to broaden its appeal.(National Venue Show)(Brief article)
October 23, 2006... Duncan Reid, event director of Confex Group, has announced that next year's National Venue Show (NVS) will be co-located with two more NEC-based, CMPi-organised events. Customer Strategy & Management 2007 and Call Centre Expo 2007 will sit...

M61 upgrades facilities with cash injection.
October 23, 2006... The venues that make up the M61 Meetings Group have announced a combined investment of pounds 6.5m to modernise facilities across the 13-strong portfolio. The Marriot Worsley Park Hotel will spend pounds 2.5m on its facilities, while the...

AEO Conference: A window on the future.(Association of Exhibition Organisers)
October 23, 2006... This year's AEO Conference broke with tradition, but left delegates with plenty to think about. Mike Fletcher reports. In the past, predicting the future at the Association of Exhibition Organisers' (AEO) conference meant pinpointing which...

Analysis: The facts revealed.(about average work hours )
October 23, 2006... In last month's Event salary survey, carried out in conjunction with ESP Recruitment and Vivid Interface, a picture emerged of a sector experiencing growth but struggling to hang on to talented staff due to low pay and a glass ceiling. This...

Live issue Strongbow: The Cider House rules.(Strongbow gets its brand back on the map)(Event Award for Best Exhibition Marketing Campaign goes to Clotheshow Live )(GSP sets up IXUS launch party for Canon Inc. )
October 23, 2006... Claire Bond reports on how Strongbow has put its brand back on the map. Ten years ago cider was not considered the 'drink of choice' for the young and influential. It was a product calling out for a re-positioning exercise but, according to...

Belfast: Our friends in the North.(convention centers)
October 23, 2006... Agency Ovation NI's Lesley Maltman explores the event facilities now on offer in Belfast. Although Belfast has changed over recent years the invention, innovation and desire to grow and evolve has not. Many positive changes have evolved in...

Services helpline.
October 23, 2006... Services helpline: Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com X MARKS THE SPOT Q. I am holding a family fun day for my company and want to hire a fun...

Movers & Shakers: Appointment at ID.(appointment of David Fish)(Brief article)
October 23, 2006... David Fish has joined agency ID as business development director. Fish was previously client services director at agency Mango. ID chief executive Paul Ephremsen said: 'We are absolutely delighted David has agreed to join us. We have some...

Movers & Shakers: Appointment at Association of Event Venues.
October 23, 2006... Hilary Weaver has been appointed director for the Association of Event Venues (AEV). She was previously with the Periodical Publishers Association (PPA) for eight years. 'I am joining AEV at an exciting time, following the recently announced...

Movers & Shakers: Appointment at Benchmark Communications.
October 23, 2006... Helen Parry has been appointed head of communications at agency Benchmark Communications. Other appointments at the agency this month include Katie Beton and Dom Scales who have both been appointed as account executives.

Movers & Shakers: Appointment at Events Industry Alliance.
October 23, 2006... Daniel Wiseman has joined the Events Industry Alliance (EIA) as group sales manager. Wiseman has more than 10 years experience with trade and public events, such as the Upfront trade fashion show and Erotica. He will be in charge of growing...

Movers & Shakers: Appointment at Imagination.
October 23, 2006... John Banks has joined agency Imagination as executive chairman. Banks will work closely with chief executive and founder of Imagination Gary Withers. Withers said: 'John Banks has spent his career in a variety of advertising and media agencies...

Movers & Shakers: Appointment at East of England Showground.(Ben George and Nicci Walker )(Brief article)
October 23, 2006... Ben George has joined the East of England Showground as general manager of hospitality. George was previously in charge of catering for Digby Trout Restaurants, at the Science Museum. Nicci Walker has also been appointed as conference...

Movers & Shakers: Appointment at Magic Circle Headquarters.(Paul Jablon and Andrew Baxter)(Brief article)
October 23, 2006... Paul Jablon has been appointed sales manager at Magic Circle Headquarters, and will be responsible for all corporate bookings. Jablon said: 'I was attracted by the amazing magic displays and the state-of-the-art facilities in this fantastic...

Movers & Shakers: Appointment at Loewybe.
October 23, 2006... Alison Nolan has been appointed operations director at agency Loewybe. She was previously operations director at agency MMM. Loewybe has also appointed Eric Allen as account director. Allen was previously director of agency Balance Marketing.

Movers & Shakers: Appointment at Venuemasters.
October 23, 2006... Natalie Hudson has joined venue finding agency Venuemasters as marketing services executive. Dawn Leitch has also been appointed in the newly created role of administration assistant.

Movers & Shakers: Appointment at MVM.
October 23, 2006... Nadia Christie has been appointed event manager at agency MVM London. Christie's new role will involve working with top corporate clients on UK and European events.

Movers & Shakers: Appointment at Moving Venue Caterers.
October 23, 2006... Ruth Lawton has returned to Moving Venue Caterers (MVC) as head of marketing and public relations. Lawton previously worked for MVC as business development manager until January this year, when she left to join the Royal Society of Arts as...

Diary.
October 23, 2006... The trophy winners from last month's Event Awards 2006 at Grosvenor House in London. BEST FIELD MARKETING OR BRAND EXPERIENCE CAMPAIGN AWARD Agency Haygarth steps up to receive an award for its 'Nobby's - Are you man enough' campaign...

Event Guide: From the editor.(Editorial)
October 23, 2006... Real value of association business is becoming clear. In a recent study of 100 associations, the Trade Association Forum discovered that almost half provide some kind of trade show or exhibition presence for its members. And in the past...

Event Guide: Overview - A vital part of the strategy.
October 23, 2006... John D'Arcy, Trade Association Forum chairman and chief executive of the National Pharmacy Association, outlines the importance of exhibitions with regard to the ongoing profitability of his members' businesses. Ultimately, trade...

Event Guide: Overview - 10 things that you ought to know about association business in London.
October 23, 2006... 1. In the past year, enquiries from associations have accounted for 18% of all business enquiries received by Visit London. Yet the value to the city of association events was pounds 25.5m - representing one third of the total economic benefit...

Event Guide: England - Still going strong.
October 23, 2006... London is well established as an exhibition destination, but has been joined by a select band of cities also flying the flag for England. Ever since 1851, when the Great Exhibition took place at London's Crystal Palace, organisers have...

Event Guide: Scotland - The pressure is on.
October 23, 2006... England has traditionally attracted the bulk of UK association business, but Scotland now provides facilities that could see it mount a serious challenge. On the face of it, there are no real barriers stopping more associations from...

Event Guide: Northern Ireland - Optimistic outlook.
October 23, 2006... Northern Ireland's troubles are firmly in the past and it is now fully embarked on a quest aimed at highlighting the many benefits it can offer organisers. Northern Ireland's economy is thriving due to the revitalisation of cities,...

Event Guide: Wales - Solid foundations.
October 23, 2006... Welsh venues are leading the charge to tempt UK association business with a whole raft of developments, backed by a strong campaign from Visit Wales. The pounds 10.7m redevelopment of Venue Cymru, formerly the North Wales Conference...

Event Guide: What's on - Association events listing.(Calendar)
October 23, 2006... 9-12 October Association for Perioperative Practice conference and exhibition; Harrogate International Centre www.afpp.org.uk 9-12 October Intelligent Transport Systems World Congress; Excel London ...