Marketing Event articles from October 2005

Marketing Event archives from October 2005

From the Editor: Now we can say exactly how much the country needs us.(Brief Article)(Editorial)
October 20, 2005... As the exhibition industry gathered in Birmingham for its annual conference last month, London declared it was open for business by staging 100 free events aimed at boosting a visitor economy that was flagging under the threat of terrorism. ...

Closer directs debut Lloyds TSB campaign.(Lloyds TSB Group PLC and Billington Cartmell)(Brief Article)
October 20, 2005... Lloyds TSB chose agency Billington Cartmell for its debut foray last month into experiential marketing. A campaign, produced by the agency's live arm Closer, visited railway stations to encourage registrations to Lloyds TSB's mobile and...

Expanding EC&O pays pounds 55m for the Brewery.(Earls Court and Olympia Group)(Brief Article)
October 20, 2005... Earls Court and Olympia group (EC&O) has acquired the Brewery from Whitbread for pounds 55m. The venue in Chiswell Street, London is now part of the private property fund St James Capital (SJC), headed up by EC&O chief executive Anthony...

Awards night for women in technology.
October 20, 2005... Agency Mice International will stage the first BlackBerry Women and Technology Awards at the Riverbank Park Plaza hotel, London, on 27 October. Arranged in conjunction with BlackBerry's design house, Research in Motion, and women's...

Clotheshow is sponsored by phones giant.
October 20, 2005... Nokia is to be the headline sponsor of Clotheshow Live 2005. Organised by Haymarket Exhibitions, the show will take place from 2-7 December at the Birmingham NEC. As part of the deal, the communications giant will launch its Fashion...

EVA plans merger with AEV.(Association of Event Venues)(Exhibition Venues Association)(Brief Article)
October 20, 2005... The Association of Event Venues (AEV) has thrown a lifeline to rival trade body the Exhibition Venues Association (EVA) by starting talks to merge the two organisations. The proposal to fold EVA into the AEV was tabled for consideration at...

Swiss venue hosts Davis Cup tennis.(Geneva Palexpo )(Brief Article)
October 20, 2005... Geneva Palexpo hosted the Swiss leg of the 106th annual Davis Cup tennis tournament, which saw Switzerland humiliate Great Britain 5-0 last month. More than 20,000 visitors attended the three-day event held at the Geneva exhibition venue...

TRO arranges safety demos for Renault UK.(Brief Article)
October 20, 2005... Agency TRO managed a 'Summer of Safety' programme for Renault UK from May until October. Visitors to 18 venues, including stately homes, castles and museums, could inspect the inside of a crashed Renault Espace and could take part in a...

Coup for Motor Show as BMW ends boycott.
October 20, 2005... German motor manufacturer BMW Group has announced plans to return to a London Motor Show almost five years after its withdrawal spelt the end of the former Earls Court show. International Motor Industry Events (IMIE), organiser of next...

North London venue looks for investors.(Alexandra Palace )(Brief Article)
October 20, 2005... An integrated marketing campaign has been launched to promote Alexandra Palace to potential partner organisations and businesses. The campaign - which includes press adverts, direct mail, a website and brochure hotline - forms part of a...

Loewybe takes Quality Street into shoeshops.
October 20, 2005... Agency Loewybe embarked on an eight-week campaign at the end of September for confectioner Nestle Rowntree's new Pizazz twist-wrap Quality Street chocolates. The 'Girl's Best Friend' sampling and promotional campaign is aimed at women aged...

Talks follow electrical chaos.(Solihull Metropolitan Borough Council)(Brief Article)
October 20, 2005... Solihull Metropolitan Borough Council, the regulatory authority for electrical testing at the Birmingham NEC, has met with the Association of Exhibition Contractors (AEC) to discuss a revised format for testing on-stand electrics before the...

NEC's Piazza undergoes an pounds 8m upgrade.(Brief Article)
October 20, 2005... The NEC Group has unveiled a pounds 8m facelift to its Piazza area and added more catering outlets. The refurbishment, part of the first phase of a three-year pounds 40m upgrade at the Midlands venue, includes new floor surfaces, ceilings...

Pre-registration helps first Square Meal offer.(Square Meal)(Brief Article)
October 20, 2005... Last month's debut show from restaurant directory Square Meal saw City-based visitors queuing outside Old Billingsgate as its organiser revealed that pre-registration levels had topped 9,400. The two-day Venues & Events show took place from...

Carr and Candour join forces.
October 20, 2005... Kate Carr, former managing director of field marketing agency FMCG, has teamed up with agency Candour Event Marketing to launch a joint venture business. Candour FSS has been created to combine the event expertise of Candour with the field...

New look for the BBC Good Homes Show.
October 20, 2005... BBC Good Homes Show has undergone a rebranding and redesign carried out by agency Lime Marketing. The renamed 'BBC Good Homes Live it', at the Birmingham NEC from 18-21 May, is organised by Haymarket Exhibitions and has an updated show...

Power on the Mersey.(Liverpool Culture Company)(Brief Article)
October 20, 2005... The Liverpool Culture Company staged the debut two-day Honda Formula 4 Stroke Offshore Powerboat Grand Prix on the Mersey in late August. More than 12,000 people gathered at the Albert Dock to witness 30 boats compete in two classes, 150hp and...

In brief: BT signs up to sponsor Gipsy Moth IV.
October 20, 2005... BT has signed up to sponsor sailing vessel Gipsy Moth IV in its bid to circumnavigate the globe, 40 years after it last managed the feat. It is providing communications expertise and cash as global partner for the trip, which set off on its...

In brief: The World Travel Market panel discussion.(Panel Discussion)
October 20, 2005... The World Travel Market is to devote a panel discussion to the 2012 Olympic Games and its potential impact on tourism and the events industry. Visit London commercial director David Hornby and British Hospitality Association chief...

In brief: Back Row Productions launches entertainment concept.(Back Row Productions )(Brief Article)
October 20, 2005... Back Row Productions has launched an entertainment concept called Dancers Undercover for event organisers. Choreographed in-house by Chris Baldock, the show features four West End artistes performing salsa, jazz and breakdancing styles to...

In brief: The Phoenix Partners agency behind HomeChoice's new corporate identity.(Brief Article)
October 20, 2005... The Phoenix Partners agency was behind the internal communication of cable and broadband channel HomeChoice's new corporate identity. The event took place at the Stevenage Arts and Leisure Centre on 1 September and ran simultaneously with the...

In brief: Essential Lighting acquires trade hire specialist.
October 20, 2005... Essential Lighting has acquired trade hire specialist Lighting Hire for an undisclosed amount. The company will complement Essential Lighting's rental operations service. Essential Lighting technical director Martin Lubach will take overall...

In brief: Woods River Cruises launches 'Sunday Lunch Cruise'.
October 20, 2005... Woods River Cruises launched a weekly 'Sunday Lunch Cruise' on the Thames this month. Visitors will board the Silver Sturgeon to be entertained by an onboard pianist and will be served a three-course carvery lunch. The cruise boards at Savoy...

In brief: The National BBQ Association searches for brand sponsors.(National Barbecue Association)(Brief Article)
October 20, 2005... The National BBQ Association is searching for brand sponsors for its planned National BBQ Campaign next year. The annual campaign has been running for nine years. This year it will feature BBQ sampling and demonstration programmes on board...

In brief: The Northern Ski and Board show to take place in October.(Global Snow Shows)(Brief Article)
October 20, 2005... The Northern Ski and Board show, organised by Global Snow Shows, will take place at Manchester's G-MEX on 29-30 October. The show has increased by 40% since the first show Global Snow Shows held in 2002, when it was 2,300sqm. This year it is...

Chepstow site hosts final fun day for Jaguar.
October 20, 2005... Agency MMM concluded a Summer Brand Roadshow for Jaguar with an event at Chepstow Racecourse last month. MMM's two-day touring events took place over six weekends in August and September and enabled consumers to test-drive vehicles during...

CMPi puts money and faith into Confex 2006.(Brief Article)
October 20, 2005... Organiser CMP Information has invested heavily in International Confex 2006, signalling its continued commitment in the show's development. Despite ailing visitor figures in recent years, CMPi has invested an undisclosed sum in increased...

Actors take train to extol BA services.
October 20, 2005... British Airways commissioned agency Sense to promote its pre-arrival check-in and ticketing service via experiential activity during the summer. The two-week Have You Clicked Yet campaign saw actors on the Heathrow Express train extolling...

In my View: The real cost of changing how you describe your job.
October 20, 2005... When I renewed my car insurance recently, the member of staff who took my call checked my details to provide me with the most competitive rate. When asked to confirm my profession, I said 'marketing' - a generic term that I felt best...

Petrol 'crisis' hinders National Venue Show.
October 20, 2005... A fuel 'crisis' that turned out to be nothing but hype hit attendances at this year's National Venue Show. Exhibitors at the three-day event, which took place at the Birmingham NEC from 13-15 September, blamed a quiet first day on reports...

Tarsus half-year profits up.(Brief Article)
October 20, 2005... A strong performance in the US has seen Tarsus Group report a pounds 1m increase in profits for January to June. The organiser launched two profitable US shows for the packaging and labelling sectors during the period. European...

Record visitor figures at oil and gas show.(Brief Article)
October 20, 2005... Oil and gas show Offshore Europe (OE05), achieved record attendance figures last month when more than 30,000 visitors flocked to the Aberdeen Exhibition and Conference Centre (AECC.) The biennial event has been running for more than 30...

Light Show Etc UK supplies projections for Military Tattoo.(Light Show Etc )(Brief Article)
October 20, 2005... Light Show Etc UK supplied projections measuring 60m x 30m for the Edinburgh Military Tattoo during August. The large-format projections were beamed on to the battlements and gatehouse of Edinburgh Castle during a 10-minute presentation to...

Online firm to be RSVP 06's main backer.(Brief Article)
October 20, 2005... Organiser Single Market Events has announced a headline sponsor for next year's RSVP show. Online marketing and production firm Londonlaunch.com has teamed up with the annual exhibition for the creative events industry to offer marketing...

Chinese boom means work for UK company.
October 20, 2005... A company based in Stoke-on-Trent has won a raft of contracts to design and build stands for exhibitions in China, with budgets ranging from pounds 15,000 to pounds 100,000. The company, Advertising Constructions, works with clients as...

Sponsors set for BBC Good Food Show.
October 20, 2005... The BBC Good Food Show has secured a raft of key sponsors. Marketing Birmingham, Whirlpool and Sainsbury's have thrown their weight behind the consumer food and drink show, taking place at the Birmingham NEC from 23-27 November. ...

Makeovers on Superdrug's double decker.
October 20, 2005... Superdrug took to the streets last month in a Beauty Inside and Out Bus to launch its new fashion jewellery and accessories brand True Spirit. The purple and raspberry double decker, designed by PR firm Z, appeared outside the Natural...

Controlling stake in De Boer goes to SHV.
October 20, 2005... De Boer has a new owner after the Dutch finance company NPM, which is part of Holland's trade company SHV, bought out venture capitalist 3i Group's majority shareholding in the supplier. SHV reported an annual turnover of EUR13.7bn (pounds...

Multiply and Gallery lobby for cheddar.
October 20, 2005... FDS Field Marketing's brand experience division The Gallery teamed up with the Edinburgh-based agency Multiply over the summer to enable more than 250,000 people to taste McLelland's Seriously Strong Cheddar. The Sign Up for Serious...

Attendance at Autumn Fair falls by 2,500.(Brief Article)
October 20, 2005... The NEC's Autumn Fair 05 last month saw visitor numbers fall by more than 2,500 compared with last year. The giftware sector's annual show, which is organised by Emap TPS and featured nearly 2,000 exhibitors, attracted a total of 32,518...

Cricket fans sample wines.
October 20, 2005... Agency Method Two played its part in England's victorious Ashes series by sampling Wolf Blass wines to spectators at each of the five key venues. Cricket fans were given a taste of the Australian Wolf Blass brand's Yellow Label and Red...

Surprise gigs boost mobile phone brands.
October 20, 2005... T-Mobile joined forces with Sony Ericsson to stage 19 concerts at secret locations in Birmingham and London. Text message invitations were sent out 90 minutes before the 'Street Gigs' to customers who had registered for updates. The...

Bond theme for The End's anniversary.(tenth celebration)(Brief Article)
October 20, 2005... London nightclub The End is planning a series of events in the run-up to its 10th anniversary on 2 December. The West End club brand and its adjoining DJ bar AKA will start its celebrations on 12 October with an party to unveil an...

Caffe Culture reflects coffee bars' success.
October 20, 2005... Organiser Upper Street Events is launching an exhibition aimed at serving the cafe and coffee bar industry. Caffe Culture will take place at Olympia from 24-25 May next year after key sector players expressed a concern that their needs are...

Carlson hired to give away Giotto chocs.(Brief Article)
October 20, 2005... Agency Carlson Marketing has commenced an ongoing sampling campaign for confectioner Ferrero Rocher's new brand Giotto in September. This coincides with its above-the-line campaign which markets the chocolate as a necessary accompaniment to...

Taste of Cuba goes beyond Floridita bar.(Brief Article)
October 20, 2005... Soho eatery and bar Floridita is offering its Cuban themed features to event organisers. Floridita Experiences, organised in-house, will supply Cuban bands, dancers, a cocktail masterclass and cigar rollers to any venue. It also offers...

Zibrant partnership launch.
October 20, 2005... The group of agencies made up of IBR, Illico, McGarvey Russell and MRM has announced an overall brand for the company. Zibrant will promote the venue finding, event production, incentive travel and reward and recognition services of the...

Mayridge will make venues out of yachts.
October 20, 2005... Agency Mayridge Group has teamed up with Sunseeker to offer event space aboard a range of luxury yachts. Mayridge Charter Services is offering Sunseeker yachts as venues, either berthed or moving, in locations such as London, Sydney, Dubai...

AEO Conference News: Exhibitions worth pounds 9.3bn to UK.
October 20, 2005... KPMG is set to report that exhibitions support more than 136,000 jobs. Mike Fletcher reports. Exhibition activity in the UK contributes an annual pounds 9.3bn to the economy and directly employs almost 56,000 people according to the...

AEO Conference News: Morris - 'We desperately need a reality check'.
October 20, 2005... Venues that don't care enough about visitors will flounder, the NEC Group's chief executive warns. Any other industry facing the deep-rooted problems shared by organisers and venues would be thrown into panic - but the UK exhibition sector...

AEO Conference Review: Delegates hear the brutal truth.(Association of Exhibition Organisers)
October 20, 2005... The AEO conference in Birmingham this year will be remembered for its speakers' candidness, writes Mike Fletcher. Brand Events managing director Chris Hughes maintains that this year's Association of Exhibition Organisers (AEO) conference...

Special Report - Security: A licence to protect.(Association of Exhibition Organisers )
October 20, 2005... AEO projects director John Sanders explains how the events industry is affected by regulations governing security staff. We have all heard the stories and have probably seen it or experienced it ourselves. A bouncer on the door of a club or...

Exhibiting: When numbers mean very little.
October 20, 2005... In the fourth part of a series offering advice to fledgling exhibitors, Answers Training MD Simon Naudi suggests focusing on visitor quality. Why do we all make such a big deal about visitor numbers at an event? I suspect it is...

London bounces back.
October 20, 2005... Mike Fletcher reports on how the city responded to a slump in visitor numbers in the wake of the July bombings. One of the aims of the terrorists who attacked London's transport network on 7 July was to set Londoner against Londoner by...

Showcase: True Crime - New York City launch.
October 20, 2005... Activision recreated the mean streets of the Big Apple to launch a range of computer games, writes Claire Bond. A distinct New York feel came to south London in late August, with hotdogs, graffiti artists and baton-toting models dressed as...

Campaign: Nivea Visage Young.
October 20, 2005... With teenagers now less likely to trust traditional advertising, Claire Bond reports on the challenge posed to agency Space by a new cosmetics range. Teenagers are not the easiest audience to reach, and their reputation for cynicism with...

Profile: Bruce Burnett, managing director, i2i Face to Face Marketing.
October 20, 2005... Bruce Burnett made his name in the confectionery business before founding the experiential marketing agency i2i. Lorraine Francisco finds out why the man who made Smarties cool is such a hands-on boss and how he gets the best out of his staff....

Show Preview: Showman's Show.
October 20, 2005... Newbury's perennial extravaganza for the outdoor and specialist events industry is expecting more than 4,000 visitors, writes Lorraine Francisco. A new theme arrives at the Showman's Show this year, introducing temporary structures that...

Germany: Better days ahead.
October 20, 2005... The latest statistics from the German exhibitions sector show international support rising and the decline in visitor numbers slowing, writes Claire Bond With 15,000,000sqm of exhibition space and a market share of 57%, Europe has become...

Exhibition Halls: Survival strategies.
October 20, 2005... As larger shows stagnate, organisers are relying more than ever on niche events or are playing to regional commercial strengths, writes Clive Walker. 'Adapt or die' is a hackneyed adage but it is proving to be the saving grace of the...

Field Marketing: An industry striving to evolve.
October 20, 2005... With client interest peaked and more competition than ever, Drew Barrand asks what agencies can do next. As the agencies servicing this sector are so vocal, marketers have probably heard more about field marketing and experiential activity...

What's new?
October 20, 2005... Lorraine Francisco examines start-ups, revamps, and established venues making their first forays into the corporate market. 1. BIG BROTHER HOUSE Where: Elstree Film and TV Studios, Borehamwood, Hertfordshire Capacity: 120 overall;...

Movers & Shakers: Appointment at Carling Academy Newcastle.
October 20, 2005... Polly Woodbridge has been appointed general manager for Academy Music Group's Carling Academy Newcastle, due to open this month. Woodbridge previously worked as entertainments manager for Newcastle University.

Movers & Shakers: Appointment at Reed Exhibitions.
October 20, 2005... Alistair Burtenshaw has been promoted to group exhibiting director of retail events at Reed Exhibitions. He will now be in charge of the London Book Fair and International Jewellery London.

Movers & Shakers: Appointment at the Business Design Centre Group Ltd.
October 20, 2005... Dominic Jones has been appointed as chief executive for the Business Design Centre Group Ltd (previously City Industrial), the parent company of the Business Design Centre (BDC) in Islington. Jones began working at the BDC as showrooms manager...

Movers & Shakers: Appointment at P&MM.
October 20, 2005... Neil Beard has been appointed account director at consultancy P&MM. Beard was previously at agency BI Worldwide as client service director.

Movers & Shakers: Appointment at P&MM.
October 20, 2005... Vanessa Willmott has been made business development executive at P&MM, having recently graduated in business management from the University of Central Lancashire.

Movers & Shakers: Appointment at Excel.
October 20, 2005... Anna Simmonds has been promoted to manager of conference and brand marketing at Excel. Simmonds previously held the position of manager of conference and events. Her duties will now extend to Excel's brand marketing requirements. Excel has also...

Movers & Shakers: Appointment at International Confex.
October 20, 2005... Allison Willis has been made head of sales for International Confex. Her previous job was as sales manager for publisher CMPi, working on shows such as Call Centre Expo and Technology for Marketing.

Movers & Shakers: Appointment at Emap TPS.
October 20, 2005... Daniel Thurlow has joined Emap TPS, organiser of the Autumn Fair, as sales director. He previously worked for Emap Retail as commercial manager for Retail Week.

Movers & Shakers: Appointment at Exposure.
October 20, 2005... Simon Shaw will head up agency Exposure's new 3D design department. A trained architect, he previously worked at agency Brass Hat Creative as creative and marketing director for two years.

Movers & Shakers: Appointment at Fresh RM.
October 20, 2005... Sue Woodward has joined agency Fresh RM as business development director. Other appointments within Fresh RM include Ruth Davey as sales manager for the interiors and tableware section of exhibition Hotelympia and Ray Tinston as sales manager...

Movers & Shakers: Appointment at Visit Scotland.
October 20, 2005... Katie Proven has been appointed associations manager for the business tourism unit at Visit Scotland. She previously worked as association sales manager at See Glasgow and as association executive at Visit Britain.

Movers & Shakers: Appointment at Earls Court and Olympia London.
October 20, 2005... Rebecca Salt has joined Earls Court and Olympia London as director of communications. She was previously director of communications for global logistics company Exel.

Movers & Shakers: Appointment at De Boer Structures.
October 20, 2005... Robert Alvarez has been appointed sales manager at De Boer Structures. He has worked with De Boer Structures before, most recently managing part of the Trafalgar 200 celebrations.

Movers & Shakers: Appointment at The International Centre, Telford.
October 20, 2005... Simone Herold and Joanna Stelmach have joined The International Centre, Telford as event planners. Herold previously worked for German advertising agency Neubert and Jones, and Stelmach was part of the new media advertising team at Shropshire...

Movers & Shakers: Appointment at Reed Exhibitions.
October 20, 2005... Richard Hesk has joined Reed Exhibitions as director of the In-cosmetics exhibition. He previously worked for processing and packaging company Tetra Pak. The next In-cosmetics exhibition will take place in Barcelona from 4-6 April 2006.

Event Marketplace: Services Helpline.(maintenance)(Brief Article)
October 20, 2005... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com FLYING THE FLAG Q: My company is exhibiting at an upcoming trade show. Can you suggest a way to give it...

Diary: Pukka idea, mate ... What is it about Jamies and altruistic behaviour?(Brief Article)
October 20, 2005... First we had Mr Oliver taking on 15 unemployed youths to be trainee chefs, and now here comes Jamie Clark, who, with the help of supplier Gallowglass, is helping London's homeless and jobless get back on their feet. Clark's idea was to put his...

Diary: Trade Secrets.
October 20, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which organiser was branded an old-school ladies' man with wandering hands in front of his peers at last month's AEO...

Diary: Totting them up ..
October 20, 2005... The Business Design Centre (BDC) experienced a baby boom in August, with three of its staff having babies within weeks of each other. First, commercial director Graham Stephenson's wife Alice gave birth to Francesca Ella on 4 August. Three...

Diary: International rescue ..(Brief Article)
October 20, 2005... De Boer Structures has stepped up to aid survivors of the devastating Hurricane Katrina. Staff from the offices in Brackley, Northamptonshire, flew out to New Orleans to set up temporary housing for 1,500 US oil industry employees, along with a...

Diary: Yeehaw ..(Brief Article)
October 20, 2005... With the film remake of the, ahem, 'classic' TV show The Dukes of Hazzard out now, it only seemed right to send a London-based brand experience agent to America to join the Bullrun Rally, a week-long drive through seven states that takes in the...

Diary: Do it yourself ..(Brief Article)
October 20, 2005... The tables were turned on the Earls Court and Olympia (EC&O) customer services team when they were challenged to become contractors for a day. The EC&O Expo Build a Stand Day, organised by exhibition service Opex Group, aimed to get across the...