Marketing Event articles from October 2003

Marketing Event archives from October 2003

FROM THE EDITOR: Data capture holds the key to success in 21st century.(Brief Article)(Editorial)
October 1, 2003... A nightmare scenario unfolded for about 30 exhibitors at last month's National Venue Show at the NEC. The light-pens they used to record visitor information failed and a whole day's worth of marketing data temporarily could not be retrieved....

Blaze wrecks Birmingham bike museum.(National Motorcycle Museum )(Brief Article)
October 1, 2003... Delegates at an event at the National Motorcycle Museum helped to save 300 bikes when fire ripped through the Birmingham venue last month. The venue, including the newly refurbished Manxman Suite, suffered extensive damage estimated at...

Design event duo survive as ex-owner fails.(Redman Media's Urban Gardens and Urban Interiors )(Brief Article)
October 1, 2003... Design shows Urban Gardens and Urban Interiors will both go ahead despite the demise of former organiser Redman Media. Redman managing director Julian Birley transferred the shows and their staff to start-up company Legaro in June. Redman...

Scottish Clarion arm creates debut event.(Clarion Events Scotland launches Active Outdoors)(Brief Article)
October 1, 2003... Clarion Events Scotland (CES) has launched its first exhibition. Consumer show Active Outdoors will take place at the Scottish Exhibition and Conference Centre from 19-21 March 2004 and target outdoor enthusiasts such as hill-walkers, ramblers...

Reed buys defence fair firm.(Reed Exhibitions acquires Spearhead Exhibitions)(Brief Article)
October 1, 2003... Reed Exhibitions has moved into the defence, ocean and oil sectors with the acquisition of Spearhead Exhibitions for an undisclosed sum. Spearhead organises 11 shows including last month's controversial Defence Systems and Equipment...

Dating event comes top at Event Awards.(Chemistry)(Brief Article)
October 1, 2003... Brand Events' dating show Chemistry scooped a special award for innovation at the 2003 Event Awards. Following a review of the judging process, this year's 17 awards were divided into exhibition and live event categories. The judges,...

Mooney bows out from Excel after reshuffle.(chief operating officer Peter Mooney)(Brief Article)
October 1, 2003... Excel chief operating officer Peter Mooney has left the venue after a shake-up of the venue's customer service programme. He has no job to go to but hopes to remain in the exhibition industry. Mooney spent four years in the post, which has...

Redfridge on catwalk with fashion show.(Bluewater shopping centre )(Brief Article)
October 1, 2003... Redfridge, the company set up by two former employees of defunct production agency Hotcakes UK, has completed a catwalk-based fashion event at Bluewater shopping centre in Kent. Redfridge directors Matt Briggs and Andrew Shorten produced...

IIR buys show pair to expand print portfolio.(IIR Exhibitions acquires Reed Exhibitions shows)(Brief Article)
October 1, 2003... IIR Exhibitions has tightened its grip on the UK printing exhibition industry with the purchase of two shows from Reed Exhibitions. The addition of biennial fairs Northprint and Flexo brings the number of IIR's print events to six. The...

MVM launches rail link with quartet of events.(Moving Venue Management markets Channel Tunnel rail link)(Brief Article)
October 1, 2003... Prime Minister Tony Blair launched the pounds 1.9bn high-speed section of the Channel Tunnel rail link last month with four events taking place simultaneously at four locations. Agency Moving Venue Management (MVM) produced the events for...

Top marketer quits Pci:Live.(Brief Article)
October 1, 2003... Pci:Live marketing director Felicity Kelly has left the agency and moved to the West Country. Kelly had been with the agency since 1997 and will continue to provide consultancy advice. Pci:Live chief executive Richard Bamford said Kelly...

ID creates UK tour for chip brand McCain.(Brief Article)
October 1, 2003... Agency ID has kicked off a campaign for McCain Foods showcasing its chips with the tagline 'McCain chin up'. The nationwide 11-week campaign will take place outside 55 supermarkets. A branded display will promote the product with teams...

CEA discloses short-list for awards night.(Corporate Event Association)(Brief Article)
October 1, 2003... Fortesqueue's Event Management, agencies Pci:Live and Sprout, plus motivational event outfit Bluehat UK, are among the companies short-listed for this year's Corporate Event Association (CEA) Awards. The awards take place on 25 November at...

Ex-IIR chief in move to Emap trade division.(IIR Exhibitions' head Alison Jackson joins Trade Promotion Services )(Brief Article)
October 1, 2003... Former IIR Exhibitions head Alison Jackson has joined Emap's Trade Promotion Services (TPS) division as managing director. She takes over from David Metcalfe who has held the position for 15 years. He will continue in his role as chairman....

European Group wins three-year HAC brief.(Honorary Artillery Company grounds contract)(Brief Article)
October 1, 2003... The European Group has won a three-year contract to host events on the grounds of the Honorary Artillery Company (HAC) in London. European beat off stiff competition from 15 companies including the contract's current holder, The Ultimate...

End looms for Commonwealth Centre.(Commonwealth Conference and Events Centre for sale)(Brief Article)
October 1, 2003... The Commonwealth Conference and Events Centre (CCEC) is to shut next July after the venue's trustees decided against selling the west London property as a going concern. The closure will see the loss of 26 jobs. Property agent DTZ said...

Service firms unite to build broader offer.(Star Hire and Star Rigging & Technical Services form Star Events Group)(Brief Article)
October 1, 2003... Star Hire (Event Services) and Star Rigging & Technical Services have combined to form Star Events Group. The merged outfit has five divisions offering mobile and trailer-based stages, temporary structures and stages, structural analysis...

Smart goes to Dover port for car campaign.(Method Two)(Brief Article)
October 1, 2003... Agency Method Two has completed a sampling campaign for car brand Smart at Dover as part of the port's drive to promote itself as a marketing venue. Hit squads handed out 'DashPacks' containing air freshener, aromatherapy kit and a Smart...

Gaming show to tour Europe.(Sony Playstation Experience)(Brief Article)
October 1, 2003... Sony is to roll out its Playstation Experience show across Europe and the Middle East after the gaming event doubled in size. Smaller scale shows will tour countries on the Continent including France and Switzerland at the end of the year....

MTV to stage UK tour as prelude to awards.(MTV Europe's Road To Edinburgh concerts)(Brief Article)
October 1, 2003... American Express, Replay Blue Jeans, Foot Locker and Vodafone Live are to sponsor four music events in the run-up to the tenth MTV Europe Music Awards in Edinburgh next month. MTV Europe's Road To Edinburgh concerts kicked off at London's...

Agency moves into live sector with event arm.(Billington Cartmell launches Closer division)(Brief Article)
October 1, 2003... Marketing agency Billington Cartmell has launched a live events division called Closer. The new arm's offer includes event management and sampling activities. 'Brands are looking to cut through straight to the consumer,' said Closer...

Energy Clinic puts on relaunch party.(Brief Article)
October 1, 2003... East London venue Energy Clinic celebrated its relaunch last month with a party for 180 invited guests. The venue, formerly called Energy Bank, offers corporate rejuvenation activities based on Chinese principles. These include drumming...

NEWS IN BRIEF: Grandstand Media three-year deal.(Horse of the Year Show venue contract)(Brief Article)
October 1, 2003... Grandstand Media, which organises the Horse of the Year Show, signed a three-year deal with the NEC last month to secure the event at the venue until 2006. This year's event ran from 17-21 September, where more than 2,000 horses took part in...

NEWS IN BRIEF: Mash Media decides against audit certification.(Exhibition Bulletin )(Brief Article)
October 1, 2003... Mash Media, the new owner of industry publication Exhibition Bulletin (EB) has decided against a renewal of the magazine's ABC audit certification. Following the pounds 1.1m sale of EB to the publisher and show organiser by rival Tarsus earlier...

NEWS IN BRIEF: The Outdoor Advertising Exhibition to stage launch.(Warner Howard and Digital View launch washroom digital media network )(Brief Article)
October 1, 2003... The Outdoor Advertising Exhibition will stage the launch of a UK washroom digital media network this month. The move follows a joint venture between hand-dryer supplier Warner Howard and digital screen media agency Digital View. The deal will...

NEWS IN BRIEF: Agency The Works London to be split.(Brief Article)
October 1, 2003... Agency The Works London has been split into two separate divisions, EventsWorks and SponsorshipWorks. The two strands are designed to ease day-to-day operations and will focus on event marketing solutions and brand sponsorships respectively....

NEWS IN BRIEF: Guinness Storehouse appoints Imagination.(Brief Article)
October 1, 2003... Imagination has been appointed to enhance the Guinness Storehouse in Dublin after a competitive pitch. The agency worked on the design and launch of the attraction in December 2000 and won the top prize at the 2002 Event Awards for its work....

NEWS IN BRIEF: Corrections.(Correction Notice)
October 1, 2003... The teenage lifestyle show due to debut at Olympia from 17-18 July 2004 is called Urban Vibe and not Urban Life as stated in last month's issue. And the Pan Presentations show being launched at the west London Novotel from 30-31 March is...

Jack Morton secures Commonwealth task.(Jack Morton Worldwide to produce 2006 Commonwealth Games opening and closing ceremonies )
October 1, 2003... Agency Jack Morton Worldwide beat Sydney Olympics art director David Atkins to the contract to produce the opening and closing ceremonies at the 2006 Commonwealth Games in Melbourne. The agency was not asked to deliver a creative response...

Johnstone lands Ideal brief.(Johnstone Design Partnership wins 2004 Daily Mail Ideal Home Show contract)(Brief Article)
October 1, 2003... Johnstone Design Partnership has won a three-way pitch to design the central feature at the 2004 Daily Mail Ideal Home Show. The agency worked on this year's show with Jasper Jacob Associates, the main contractor on the Tower of Time....

Snow show to feature debut stunt section.(snowboarding event Board-X)(Brief Article)
October 1, 2003... Snowboarding event Board-X will feature the UK's first indoor 'snow grind park' when it takes place from 7-9 November at Alexandra Palace. The show is expected to attract 20,000 visitors. The park comprises a ramp and three rails covered in...

Square deal.(Trafalgar Square revamp concert)(Brief Article)
October 1, 2003... Almost 14,000 people crammed in to Trafalgar Square on 31 August for a free concert featuring David Gray and Morcheeba. Tourism body Visit London arranged the event to show off the revamped square. The concert was organised by B-live with...

IN MY VIEW: Neil Jones, group managing director at The George P Johnson Company and a regular Event columnist.
October 1, 2003... Strategic event agencies are not the enemy within I gave a presentation at the Association of Exhibition Organisers annual conference last month, the main theme of which was how shows can grab a bigger share of the marketing budget. ...

AEO 2003 FORUM: Ex-AEO leader tells industry to show pride.(Haymarket Exhibitions' Peter Osborne at Association of Exhibition Organisers event)(Brief Article)
October 1, 2003... Haymarket Exhibitions managing director and a former chairman of the AEO Peter Osborne has called on organisers to be proud of their service provider status. Speaking on the event's second day, Osborne said: 'It should be a privilege to...

AEO 2003 FORUM: Industry cheers plans for marketing agency.(Association of Exhibition Organisers, Exhibition Marketing Agency)(Brief Article)
October 1, 2003... Plans for an Exhibition Marketing Agency (EMA) to raise the industry's profile received a rapturous reception at last month's Association of Exhibition Organisers (AEO) forum. AEO deputy director Austen Hawkins unveiled the proposals during...

AEO 2003 FORUM: Prize draws can be illegal, warns trainer.(Association of Exhibition Organisers )(Brief Article)
October 1, 2003... Exhibitors who fail to tell people that competition card drops on stands may be used later as sales leads are breaking the law and should be stopped by organisers. The stark message was delivered by RJA managing director and exhibitor...

ANALYSIS: AEO looks to learn from radio boom.(Association of Exhibition Organisers )
October 1, 2003... This year's AEO forum focused on how to increase the industry's share of marketing spend. Mike Fletcher hears the answer may lie in the thriving radio sector. Last month's third Association of Exhibition Organisers (AEO) forum promised to...

SALARY SURVEY: Where do we go from here?
October 1, 2003... The Event salary survey suggests more needs to be done to build career paths. Business tourism directly related to exhibitions and live events is estimated to be worth pounds 15bn a year to the UK. The industry employs more than 500,000...

THINK TANK: Venue catering - Menu masters.(Exhibition Venues Association conference)
October 1, 2003... A panel of industry experts tells Emma Reynolds why stale sandwiches and cold tea are things of the past as they debate the future of catering at UK exhibitions. Venue catering was one of the headline topics at the Exhibition Venues...

PROFILE: Andy Gibb, Ops Direct.(Interview)(Biography)
October 1, 2003... Andy Gibb worked for a series of top show organisers before realising his dream of running his own firm. Now in charge at Ops Direct, the former rugby player tells Mike Fletcher how he seems to have a knack for being in the right place at the...

SHOWCASE: Honda Activity Dome.
October 1, 2003... Honda used last month's Southampton Boat Show to prove there's more to the brand than bikes and cars. The sight of Honda at Southampton Boat Show last month may have raised a few eyebrows. The brand's heavy association with cars and...

SECTOR GUIDE: Themed venues - Setting the scene.
October 1, 2003... Why pay to have a venue themed when many come with one as standard. Clive Walker looks at cultural and historic venues that are ready-made for events. In an age when people want instant satisfaction it's little wonder that event organisers...

GRAPHICS: Material matters.
October 1, 2003... With an ever-widening array of modern options, Stuart Derrick explores the brave new world of graphics in the 21st century. In the field of exhibitions, the need to make a statement has never been tougher. Eye-catching graphics are one...

SPORTS VENUES: Stadiums for all seasons.
October 1, 2003... Fierce competition for business off-the-field is forcing sports arenas to open all year. Philip Chadwick reports. When Russian tycoon Roman Ambramovich snapped up Chelsea Football Club in a blaze of publicity this summer, not only did he...

GERMANY: Messen on the ropes.
October 1, 2003... Economic woes in Germany have rocked the mighty messen, but far from giving in they are determined to reestablish their dominance, writes Emma Reynolds. Earlier this year German trade fair association AUMA admitted that 2002 had been...

SHOW PREVIEW: Showman's Show.
October 1, 2003... Europe's biggest show for the outdoor event industry is upon us once more but, says Clive Walker, there are a few surprises in store for regular visitors. For anyone connected with outdoor events a visit to the Showman's Show is a must....

MOVERS & SHAKERS: Appointment at NEC Group.(Brief Article)
October 1, 2003... John Hornby has been made finance director at the NEC Group. His role will be to financially plan and budget the group's divisions including the NEC, the NEC Arena, the International Conference Centre, the National Indoor Arena and Symphony...

MOVERS & SHAKERS: Appointment at IIR Exhibitions.(Brief Article)
October 1, 2003... Sarah Harvey has joined IIR Exhibitions as head of marketing. She will oversee the marketing team delivering the organiser's portfolio of European events and will have specific responsibility for the marketing of print show Ipex in 2006. Harvey...

MOVERS & SHAKERS: Appointment at Wembley.(Brief Article)
October 1, 2003... Simon Daly and Katie Musham have joined Wembley. Daly, who becomes conference sales manager at the London venue, has 15 years' experience in the conference, banqueting, hospitality and retail sectors, most recently with Southampton venue the...

MOVERS & SHAKERS: Appointment at Ellert Field Marketing.(Brief Article)
October 1, 2003... Richard Finch has joined Ellert Field Marketing as commercial director. He will have responsibility for strategic direction, client service and business development. Finch will also take a position on the board. He was previously managing...

MOVERS & SHAKERS: Appointment at Major Players.(Brief Article)
October 1, 2003... Sophie Theadom has been appointed consultant at marketing recruitment company Major Players, where she will work on the new field marketing team. Theadom joins from Hays Personnel where she was responsible for recruiting integrated account...

MOVERS & SHAKERS: Appointment at Angel.(Brief Article)
October 1, 2003... Abdul Macauley is to head the new business unit at youth marketing agency Angel. He will take overall responsibility for targets over the next year and beyond. Prior to joining Angel, Macauley worked at business development agency Rainmaker...

MOVERS & SHAKERS: Appointment at EIBTM.(Brief Article)
October 1, 2003... Rob Davidson has been named industry analyst at travel show EIBTM. He is a senior lecturer in business travel and tourism at the University of Westminster and has worked closely with the Reed Travel Exhibitions show researching industry trends...

MOVERS & SHAKERS: Appointment at Rockingham.(motor rcing circuit)(Brief Article)
October 1, 2003... Mark Ellwood has been promoted to head of marketing at motor racing circuit Rockingham. He will have marketing responsibility for all the venue's offerings including its corporate and consumer driving experiences and music, leisure and...

MOVERS & SHAKERS: Appointment at Photosound Communications.(Brief Article)
October 1, 2003... Helen Newton and Lucy King have joined design agency Photosound Communications. Newton becomes account manager having previously worked at Arrow Therapeutics in business development. King is made project coordinator after a stint at Fast Track...

MOVERS & SHAKERS: Appointment at ID.(Brief Article)
October 1, 2003... Tim Cooper has been appointed deputy managing director at brand experience agency ID. He will be responsible for all operational, general and financial management of the company. Cooper has had 14 years of senior management experience in the...

DIARY: Face the music.(Faceparty's first birthday bash)(Brief Article)
October 1, 2003... Women hanging from meat hooks and fire-breathing using a part of the female body you won't ever have seen on The Paul Daniels Magic Show, were just some of the visual, er, treats at Faceparty's first birthday bash. Old Billingsgate Market...

DIARY: Hell for leather.(Marilyn Manson to perform at Alexandra Palace)(Brief Article)
October 1, 2003... The tranquil, historic and oh-so English splendour of Alexandra Palace is about to be disturbed by a visit from controversial US rock star Marilyn Manson. The antichrist, as middle America would have us believe, is playing the north London...

DIARY: Trade secrets.(events and exhibitions industry gossip)(Brief Article)
October 1, 2003... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1: Which contractor is writing a TV screenplay in his spare time? 2: Which organiser used to pay students to pose...

DIARY: Going with a swing.(British Exhibition Contractors Association Golf Day)(Brief Article)
October 1, 2003... The great and the good of the exhibition industry descended on The Belfry in August to compete in the annual British Exhibition Contractors Association Golf Day. The annual Challenge trophy was won this year by Dave Wilcock, director of Early...

DIARY: On yer bike.(Marketing recruitment agency Major Players rides the world's largest bicycle)(Brief Article)
October 1, 2003... Marketing recruitment agency Major Players embarked on a record-breaking attempt to ride the world's largest bicycle last month. The 26-seat contraption set off from Covent Garden to the Strand and while no doubt it was good exercise for...

DIARY: Cash for questions.(Celador International makes the "Who Wants to be a Millionaire?"set available for corporate events)(Brief Article)
October 1, 2003... Celador International, the company behind hit TV show Who Wants to be a Millionaire? has made the format available for corporate events. The show's set can be recreated at corporate venues or organisers can travel to the studio in Elstree...

DIARY: The last Pavarotti show?(Celebration Concert featured Jose Carreras, Placido Domingo and Luciano Pavarotti)(Brief Article)
October 1, 2003... A spectacular firework display ended the Three Tenors' recent concert in Bath. The Celebration Concert featuring Jose Carreras, Placido Domingo and Luciano Pavarotti, attracted 13,000 people at the Royal Crescent, with its stunning backdrop of...