Marketing Event articles from October 2002

Marketing Event archives from October 2002

FROM THE EDITOR: Can industry associations work out their differences?
October 22, 2002... During last month's Association of Exhibition Organisers (AEO) conference (pages 9 and 13) it became apparent that the rifts between industry trade associations run deeper than first thought. The director of the British Exhibition...

Tetley on tour to push herbal brand launch.
October 22, 2002... Brand experience agency ID completed a five-week sampling campaign for Tetley at supermarkets and shopping centres this month. The activity supported the launch of three herbal Tetley Tea:therapy products - Uplifting, Balancing, and Calming...

Emap turns to niche events as it axes 40 degrees.
October 22, 2002... Emap Fashion is to launch its niche event Face Up as a standalone show following the closure of 40 degrees. Face Up debuted in February as a self-contained area at unisex streetwear event 40 degrees. Event director Kerry Moffat said: 'It...

Clarion Events plans London fairs spin-offs.
October 22, 2002... Clarion Events is in advanced talks to launch regional versions of four of its London shows at venues around the UK including the NEC. The Earls Court & Olympia in-house organiser is following the model of its NEC counterpart Centre...

Jack Morton to keep account with Vauxhall.
October 22, 2002... Vauxhall Motors has extended its contract with Jack Morton Worldwide for a further two years. The agency first won the account three years ago. Jack Morton is working on launches for Vauxhall's Meriva and Signum models, which will take...

Excel starts organising arm.
October 22, 2002... Excel has launched an in-house division to help organisers launch shows at the Docklands venue. The move paves the way for the eventual launch of in-house shows by the new department, which will be headed by Rob Mackenzie. He takes on the...

Northcross in name change to Expoworks.
October 22, 2002... Agency Northcross Works has rebranded as Expo-works. The change follows a review by parent company The Northcross Group of the way its operating companies are perceived in their respective markets. The move is designed to allow the firm to...

Pot Noodle in sampling tour of Ibiza youth.
October 22, 2002... RPM completed a four-week sampling drive for Pot Noodle in Ibiza last month. The agency devised two in-bar drinking games to promote the brand's Bombay Bad Boy Hot Noodle flavour to 18- to 24-year-olds. One of the games, Hot Shot, was...

Top-end restaurants get dedicated event.
October 22, 2002... Single Market Events (SME) is to launch a trade show dedicated to the top end of the restaurant market. It will take place at the Business Design Centre in London from 20-21 October 2003. A La Carte will feature products and services from...

Hodges to bounce back with H studio.
October 22, 2002... James Hodges has launched a design company following the recent collpase of his former business, Hodges Associates (HA). The new agency, H studio, will provide a pure design and creative consultancy, as well as offering a one-stop-shop...

Retailers join fashion show at Bluewater.
October 22, 2002... Live event production firm Hotcakes created a series of fashion shows at Kent shopping centre Bluewater as part of last month's first Bluewater Fashion Week. The shows aimed to showcase retailers' autumn and winter collections. ...

London Boat Show agrees new sponsor.
October 22, 2002... The London Boat Show is to be renamed The Schroders London Boat Show after a sponsorship deal between the organiser, National Boat Shows (NBS) and asset management firm Schroders. The rebranded show will debut at the 2003 event, which takes...

Wild Lemon to run launch of kids TV show.
October 22, 2002... Design agency Wild Lemon is to produce the BBC Worldwide launch of pre-school TV show the Fimbles in Cannes this month. The event will be held at international film and programme trade fair Mipcom from 7-11 October at Palais des Festivals....

Taylor takes helm at Reed Exhibitions UK.
October 22, 2002... Karen Taylor has been brought in to fill the void left by the sudden death of Reed Exhibitions UK managing director Andrew Roberts. She joined Reed two years ago as divisional director and during this time has worked on shows including The...

Industry duo start show support firm.
October 22, 2002... Two leading industry figures have set up a company to provide funding and support for new exhibitions. Mack Brooks chairman Stephen Brooks and former Advanstar UK managing director Neil Jones launched The Catalyst Group at the beginning of...

Makeover for fashion fair to refresh image.
October 22, 2002... Haymarket Exhibitions has unveiled a new brand icon for Clotheshow Live. Chloe, designed by Cake, 'reflects the contemporary nature of the show'. According to the organiser, she is a symbol for hip, fashionable, young 16- 24-year-olds -...

NEWS IN BRIEF: TigerRed creates for Show.
October 22, 2002... TigerRed created exhibits, graphics and ride-and-drive opportunities as part of Honda UK's sponsorship of the Southampton Boat Show last month. The Bristol marketing agency showcased Honda's engine manufacturing expertise with the Supersports...

NEWS IN BRIEF: Evolution Event Management wins contract.
October 22, 2002... Evolution Event Management has won a 12-month contract to supply exhibition stand design to Microsoft Business Solutions. The company was awarded the business after a two-way pitch last month. The contract covers at least five UK-based shows....

NEWS IN BRIEF: King's Hall launches initiative.
October 22, 2002... King's Hall has launched an initiative to attract exhibition organisers from Britain and the Republic of Ireland to the Belfast venue. The King's Hall Partners' Club offers organisers discounts on flights, ferry crossings, hotel bookings and...

NEWS IN BRIEF: Paris Expo rebuilds Hall 5.
October 22, 2002... Paris Expo is rebuilding Hall 5 at its Porte de Versailles exhibition centre to provide 18,000sqm of space. Hall 5.1 on the first floor will offer 6,000sqm of exhibition space with two adjacent meeting rooms of 160sqm each. Two halls on the...

NEWS IN BRIEF: Exhibition attracts many.
October 22, 2002... The Autumn Fair and Housewares exhibition attracted more than 32,000 visitors and 2,500 exhibitors during the four-day event in September at the NEC. This year's show, organised by Trade Promotion Services, had a new-look format with most of...

NEWS IN BRIEF: Stoneleigh Park offers area.
October 22, 2002... Stoneleigh Park is looking to attract major outdoor events by offering the use of a 250-acre outdoor area to organisers. Head of commercial events Carl Partridge said: 'The area is landscaped - it has a huge market potential that has not been...

NEWS IN BRIEF: De Boer supplies structures.
October 22, 2002... De Boer Structures supplied a range of structures for last month's Ryder Cup at the Belfry course in Sutton Coldfield. It is the third time that the company has serviced the event. The structures provided included three double-decker...

NEWS IN BRIEF: Evenser creates division.
October 22, 2002... Evenser Group has created a division that will offer clients greater access to technical expertise, equipment and project management. Evenser Broadcast and Presentation Services will incorporate Charter Broadcast, Cinevideo, ABS and Blitz...

AEO 2002 FORUM: UK venues must build bridges with councils.
October 22, 2002... UK exhibition venues must form closer ties with local authorities and the country's transport system in order to bring them into line with European facilities. This was one of the key findings at the Association of Exhibition Organisers...

AEO 2002 FORUM: Charge trade show visitors, delegates told.
October 22, 2002... Outgoing AEO chairman Peter Osborne has called on organisers to charge visitors to attend trade shows. Speaking about the viral marketing strategy at Haymarket Exhibitions consumer event Max Power Live, Osborne said: 'I can't get my head...

AEO 2002 FORUM: Industry head voices fear of bung culture.
October 22, 2002... Brand Events chairman Richard Copley-Smith has warned against a culture of back-handers returning to the exhibition industry. Copley-Smith said he was voicing the concerns of a contractor when he told a packed auditorium: 'Service contracts...

AEO 2002 FORUM: Calls mount for united body.
October 22, 2002... The new chairman of the AEO has added his voice to the growing chorus of calls for a united trade body to represent organisers, venues and contractors. Tim Etchells, who is also managing director of Single Market Events, said the issue was...

AEO 2002 FORUM: Venues group slates AEO for speech 'snub'.
October 22, 2002... The Exhibition Venues Association (EVA) has hit out at what it says is a lack of recognition during last month's conference. EVA executive secretary Robin Anderson and board member Rene Dee, were upset that speeches on show research, waste...

AEO 2002 FORUM: IBM chief calls on organisers to justify cost.
October 22, 2002... IT giant IBM warned show organisers that 'If you can't measure it, we won't do it'. IBM global marketing director Malcolm Greig told the conference that IBM spends dollars 40m (pounds 26m) on global events each year - 40% of which is...

Industry turns a blind eye to waste disposal.
October 22, 2002... The exhibition industry is failing to monitor waste levels despite spending more than pounds 40m a year to dispose of rubbish, according to a report out last month. The results of The Sustainable Exhibitions Industries (SEXI) Project waste...

EAS system to offer wireless registration.
October 22, 2002... Event Advantage Solutions (EAS) has launched a wireless registration system. The product allows organisers to attach a radio frequency chip to a visitor's badge or wristband and will end the need for light pens. Gates can be set up at the...

STARTING WHISTLE.
October 22, 2002... Thomas the Tank Engine, the Fat Controller, plus a host of other characters from the books and television series, will tour the UK for four months from Boxing Day in Thomas & Friends - The Big Live Tour. Created by Mcm-productions, the tour...

APPOINTMENTS AT: IBR.
October 22, 2002... Chris Parnham has joined the board of directors of venue finding agency IBR. He will continue in his role at its event production division Illico Events, which he joined three years ago.

APPOINTMENTS AT: Brintex.
October 22, 2002... Mark Levine and James Murray have joined organiser Brintex. Levine becomes senior sales executive working on the corporate clothing show Wear to Work. He was previously with Dmg Worldwide. Murray joins as event manager for the London...

APPOINTMENTS AT: Sandown Park.
October 22, 2002... David Morris has become managing director of Sandown Park, reporting to the Board of United Racecourses, which owns the Surrey facility and two other courses. He was previously regional general manager UK of Starbucks with responsibility for...

APPOINTMENTS AT: The Brewery.
October 22, 2002... Claire Lawson has been appointed general manager of The Brewery in the City of London. Her role will be to maintain and increase the venue's share of the events market and to reinvigorate its image. Lawson was previously general manager at the...

APPOINTMENTS AT: Gekko Events.
October 22, 2002... Carolyn Soutar has become the head of production at Gekko Events. She has worked on corporate events for Rolls-Royce, Land Rover and Sony. She has also produced opening and closing ceremonies including the BAA Millennium Youth Games.

APPOINTMENTS AT: Aspen Field Marketing.
October 22, 2002... Simon Newton has joined Aspen Field Marketing as operations director. He will be responsible for expanding the pharmaceuticals and healthcare sector at the agency. He has had broad experience of commercial companies in his 17-year career and...

APPOINTMENTS AT: Ellert Field Marketing.
October 22, 2002... David Lloyd has joined Ellert Field Marketing as new business manager. He will be focusing on the drinks, impulse and on-trade sectors of the agency. He joins from BRL Hardy Wine Company where he was national account manager for First Quench,...

APPOINTMENTS AT: Alexandra Palace.
October 22, 2002... Jeremy Hopkins has been appointed catering manger for Alexandra Palace. He was previously Grosvenor House Hotel operations manager. His appointment is part of a move by the north London venue to attract major corporate organisations.

APPOINTMENTS AT: Scottish Exhibition and Conference Centre.
October 22, 2002... Iain Grant has been appointed chairman of the Scottish Exhibition and Conference Centre. He has been a non-executive director at the venue since 1998 and was previously chairman of the Scottish Tourist Board having been a driving force behind...

APPOINTMENTS AT: Lime.
October 22, 2002... Alison Coles has joined brand marketing experience agency Lime as new business director. She has worked in the industry for ten years including stints at Carlson and Saatchi & Saatchi where she was tasked with delivering through-the-line...

ANALYSIS: New-look forum for a changing world.
October 22, 2002... Did this year's AEO seminar deliver on its promise of more speakers and wider appeal? The 2002 Association of Exhibition Organisers (AEO) forum promised speakers from outside the industry. The two-day event with the theme 'Changing...

Every issue we answer a problem from the show floor. This month - the cost of big stands.
October 22, 2002... How can we exhibit effectively without spending more than we absolutely have to? We normally book larger space-only stands that are designed and fitted out through an agency. Being seen to take smaller spaces would send the wrong message to...

THINK TANK: LIVE EVENTS - Forward thinking.
October 22, 2002... Our panel of experts from the live events field tells Emma Reynolds why the sector can be sure it has a bright future ahead of it A year ago the live event industry was bracing itself for trouble. People were less willing to travel after...

PROFILE: Robert Bell, Director, Evolution Event Management.
October 22, 2002... Robert Bell is director of Evolution Event Management, a company he set up from scratch in his own flat. A modest man, he tells Emma Reynolds about the joys of working in a small team, his love of exercise and his reluctance to be known as the...

SHOWCASE: Playstation Experience.
October 22, 2002... Sony pushed its console brand by letting people loose on games not yet available in the shops. Gaming fans rarely get the opportunity to try out games before they go on sale. Testing the new titles that are about to hit the high street is...

SECTOR GUIDE: GRAPHICS - The art of prudence.
October 22, 2002... Event budgets have been pruned, but graphics firms are making money go further, says Philip Chadwick At the end of last year many companies in the graphics sector were steeling themselves for a tough and turbulent year because of widespread...

UNUSUAL VENUES: Weird and wonderful.
October 22, 2002... Fed up with events at run-of-the-mill facilities? Amy Pemble goes off the beaten track to discover the UK's most imaginative venues For clients who wish to turn their corporate event into something a little bit different it is worth looking...

SHOWMAN'S SHOW: Show Preview - Showman's Show.
October 22, 2002... Europe's biggest show for outdoor events looks set to mirror the sector's success in 2002. Live music, amusement rides, displays of pageantry... No, it's not the Golden Jubilee, it's the Showman's Show, which returns to Newbury Showground...

LOGISTICS: Planned to perfection.
October 22, 2002... Three logistics firms tell Clive Couldwell the challenges they faced at some of the UK's biggest events in 2002 COMMONWEALTH GAMES In recent years KB Event has become involved in larger events; this year the firm was at the...

SPORTS VENUES: Play to win.
October 22, 2002... Improved facilities and a fresh approach to service have put sports venues in a league of their own when it comes to hosting events. Massive investment in UK sports venues over the past five years, coupled with a new service-driven...

DIARY: Get quacking.
October 22, 2002... It's often said that a dog is a man's best friend, so why not use them for a spot of corporate team-building? That's what Dundas Castle, Scotland has done by offering people the chance to herd ducks into pens with sheepdogs. The...

DIARY: Trade Secrets.
October 22, 2002... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1 Which event manager unknowingly e-mailed porn to his mother-in-law and was promptly encouraged by his wife to send more?...

DIARY: Out of this world.
October 22, 2002... It's a question that's been bugging Diary for years. Why does every winner of Mr Universe come from Earth? Where are the champions from Alpha Centauri or Beetlejuice? If extraterrestrials do decide to join the competition then they should...

DIARY: This used to be my playground.
October 22, 2002... The Friends Reunited website is a source of intrigue for many people. Finding old school chums and seeing what they're up to and what they look like can lead either to a reunion or make you realise why you left in the first place. For...

DIARY: Snake, rattle and roll.
October 22, 2002... Esprecruitment celebrated its third birthday in style at the end of August by hosting a Bollywood-themed bash at its London office. The star of the night was a snake, which slithered its way around meeting and greeting guests, thankfully...

DIARY: Watch the birdie.
October 22, 2002... The annual British Exhibition Contractors Association (BECA) golf day took place at the end of August in perfect conditions - although that's unlikely to have made any difference to most players who simply hacked around the course at Celtic...

DIARY: Fly Guy.
October 22, 2002... Although strangely not looking quite as suave as he did cutting up the dancefloor in Saturday Night Fever, John Travolta piloted his Qantas jet to Heathrow at the end of August as part of the Spirit of Friendship tour. The global initiative,...

EVENT AWARDS 2002: Introduction.
October 22, 2002... The 2002 Event Awards have produced a wealth of worthy winners and an extremely high standard of overall entries. This, combined with an evening of great entertainment and networking opportunities, has once again cemented not only the...

EVENT AWARDS 2002: The Judging Panel.
October 22, 2002... Simon Burton is director of Exposure Communications. He has worked as marketing manager at Brintex, associate director at Showcase Communications, and marketing director at P&O Exhibition Services where he oversaw the rebranding to Opex. ...

EVENT AWARDS 2002: Chairman's Statement.
October 22, 2002... Awards invoke a wide range of emotions from the agonising over the original project, to the pain of submitting entries, and the angst, frustration and joy of the night itself. We all love to win, and failing that, to bitch when one's own...

EVENT AWARDS 2002: Sponsored by Event.
October 22, 2002... When the Dublin-based tourist attraction Guinness Hopstore closed, brand-experience agency Imagination was given the challenge of coming up with a new attraction for brewer, Guinness UDV. The facility had to serve as a 'home' for the brand, and...

EVENT AWARDS 2002: Best Portable or Modular Stand.
October 22, 2002... LESS THAN POUNDS 50,000 - GOLD - MINI MODULAR CUBES Mini UK briefed The Russell Organisation (TRO) to design a stand to 'take Mini to the people' and allow consumers to see, feel and drive the car. It had to communicate the car...

EVENT AWARDS 2002: Best Custom-built Stand Design - Sponsored by Haymarket Exhibitions.
October 22, 2002... LESS THAN POUNDS 100,000 - GOLD - WELLA HAIR SALON AT THE COSMOPOLITAN SHOW The Russell Organisation created a stylish, fully operational 30m x 20m hair salon for The National Magazine Company show, which was sponsored by Wella and its...

EVENT AWARDS 2002: Best Brand Experience - Sponsored by Hilton International.
October 22, 2002... LOW-COST - GOLD - CAFE CARTE NOIRE AT VIVE LA FRANCE The Yellow Submarine designed and created the Cafe Carte Noire for Kraft Foods so that visitors could sample the coffee brand in a French environment. The exhibit reflected the...

EVENT AWARDS 2002: Best New Exhibition - Sponsored by Stage Electrics.
October 22, 2002... GOLD - THE ORDNANCE SURVEY OUTDOORS SHOW 2002 Brand Events launched The Outdoors Show in March this year to raise the profile of walking, climbing, and other outdoor pursuits through showcasing activities and feature areas. An outdoor...

EVENT AWARDS 2002: Best Stand Design Company - Sponsored by Head to Head Communication.
October 22, 2002... SILVER - PHOTOSOUND COMMUNICATIONS Although there was no Gold winner, pharmaceutical marketing agency Photosound Communications scored highly and was thought to be well deserving of a Silver. There are a whole host of clients for whom...

EVENT AWARDS 2002: Best Product Launch - Sponsored by Blitz.
October 22, 2002... GOLD - VW PHAETON EUROPEAN LAUNCH The launch of Volkswagen's Phaeton model was undertaken by Jack Morton Worldwide. The challenge was to introduce the car to a completely new customer base and create an experience that would convince...

EVENT AWARDS 2002: Best Event Production Agency - Sponsored by First Image.
October 22, 2002... GOLD - SPROUT Since its inception in April 2001 Sprout has produced a number of innovative and effective event solutions for clients. Within just 12 months, the agency's list of achievements included high-profile roadshows for Lever...

EVENT AWARDS 2002: Best Consumer Exhibition - Sponsored by Perton Signs.
October 22, 2002... GOLD - THE DAILY TELEGRAPH HOUSE & GARDEN FAIR 2001 For the sixth annual Daily Telegraph/House & Garden Fair, organiser Clarion Events wanted to create an upmarket home interior and gardening event to appeal to readers of The Daily...

EVENT AWARDS 2002: Best Business Exhibition - Sponsored by the Association of Exhibition Organisers.
October 22, 2002... GOLD - security BUYERS FORUM 2002 The Security Buyers Forum offered buyers the opportunity to spend two days meeting potential suppliers in a series of one-to-one meetings. Forum Events sought to develop the fifth event by increasing...

EVENT AWARDS 2002: Best Exhibition/Event Communications Strategy - Sponsored by Wembley Conference & Exhibition Centre.
October 22, 2002... GOLD - MAX POWER LIVE 2001 The success of a live event can be greatly aided by implementing an effective communications strategy that successfully targets the core market and conveys brand values. Haymarket Exhibitions achieved exactly...

EVENT AWARDS 2002: Best Supplier - Sponsored by International Confex.
October 22, 2002... GOLD - PETER BANKS EXHIBITIONS The past year has seen continued success for furniture supplier Peter Banks Exhibitions. With product developments, strong designs and bespoke, tailor-made pieces, the company has continued to provide clients...

EVENT AWARDS 2002: Best First Use of Exhibitions - Sponsored by ExCeL.
October 22, 2002... GOLD - CAFE CARTE NOIRE AT VIVE LA FRANCE Kraft Foods saw exhibiting at the three-day Vive la France exhibition as an ideal way to take its Carte Noire coffee brand to consumers and offer them the chance to trial the product within a French...

EVENT AWARDS 2002: Best Exhibitor Business Shows - Sponsored by CMP Information.
October 22, 2002... GOLD - VIRGIN TRAINS AT BUSINESS TRAVEL 2002 Virgin Trains exhibited at this year's Business Travel exhibition to showcase the company's new fleet of trains and communicate its commitment to provide customers with a first-class train...