Marketing Event articles from November 2008

Marketing Event archives from November 2008

Editor's letter.(Event UK)(Editorial)
November 25, 2008... At the start of the year, when we relaunched Event, one of my biggest concerns was being able to provide a publication encompassing the entire industry - one that didn't alienate its old readership, but would become an essential tool for a new...

This month's go-to events.(Eventia)(Visit London)(Erotica)(Brief article)
November 25, 2008... EVENTIA AWARDS 2008. Celebrate some of the year's best achievements at the Eventia UK Awards, being held in the East End of London at Troxy on 21 November. With the venue transformed by a glamorous 1920s/30s cinema theme, guests will enjoy...

Step back in time.(Awesome FX)(Brief article)
November 25, 2008... Feel like a true dancing queen with this clever, retro-style disco floor from Awesome FX. The interactive dancefloor lights up as it reacts to guests' movements and can be integrated into the venue's lighting and sound systems. Hire prices...

Game on.(Rannoch Smokery)(Brief article)
November 25, 2008... There is nothing like the smell of smoked meat to get your guests' stomachs rumbling. Rannoch Smokery, a specialist meat-and-game smoker based in Scotland, offers smoked venison, pheasant, lamb, carpaccio, chicken, goose, duck and a game...

Your best shot.(Glam Slam Entertainments)(Brief article)
November 25, 2008... Shock your guests with a menacing leopard man, then calm them down with an alcohol-fuelled shot provided by futuristic shot girls, all supplied by Glam Slam Entertainments. The shot girls cost pounds 170 for three hours, the leopard man...

Set to work.(Moblk)(Brief article)
November 25, 2008... The phrase 'dress to impress' will also work for an event if you hire Moblk to transform your space by adding props and visuals. Moblk undertakes all elements of the process, from planning and prop making to construction and arranging...

Don't miss a beat.(Big Beat)(Brief article)
November 25, 2008... The Big Beat came second to The Red Bullets at The Next Big Thing, Event UK's version of Britain's Got Talent, and astounded everyone with renditions of modern tunes, such as Outkast's Hey Ya, and classics ranging from The Kinks to Marvin Gaye....

Sweet surprise.(Jackson Gilmour)(Brief article)
November 25, 2008... A perfect way to warm up chilly guests is with Jackson Gilmour's new dessert, the JG apple and butterscotch crunch. The pudding has a spicy aroma and warming apple filling, and costs a very satisfying pounds 7. www.jacksongilmour.com....

Aiming high.
November 25, 2008... Winners of The Next Big Thing, The Red Bullets were rewarded with a coveted contract at agency Sternberg Clarke and a pounds 1,000 winning fee. The band will liven up any event with their repertoire of high-octane pop songs, played with a...

Looks good on ya.(Onya Bags)(Brief article)
November 25, 2008... In these tough economic times, a re-usable bag isn't just for eco warriors, but a great money-saving item too. Ideal as an event gift, Onya Bags are available in small pouches (about the size of a pack of tissues) and open into a 37cm x...

Winning formula.(Brief article)
November 25, 2008... Keeping up with the fast-moving event industry will be easy for former F1 team boss Eddie Jordan and his four-piece band. Eddie and the Robbers play a range of cover tracks such as the Rolling Stones' Brown Sugar and Screamin' Jay Hawkins'...

Name the day.(I Name It)(Brief article)
November 25, 2008... Add that personal touch with these A5 diaries from I Name It, a company that creates products with unique images spelling out a person's name. By its very nature an all-year-round product, the diary is a great way to keep your brand in...

Personal attention.(Exhibition Concierge)(Brief article)
November 25, 2008... It isn't just hotel guests that can enjoy VIP concierge service, because exhibitors can now register to Exhibition Concierge, a service that provides direct personal contact with VIP trade show visitors. Created by Exposure Communications...

Top seed.(Everything Corporate)(Brief article)
November 25, 2008... Give your guests a gift that keeps on growing, with Everything Corporate's promotional seed sticks. The fully recyclable sticks make a great goodie-bag present for companies looking to minimise environmental impact. The packaging can be...

Herbal remedy.
November 25, 2008... Help to protect the health of happy revellers with this alcoholic treat - herbal-infused Pincer Vodka. The product's main ingredient is milk thistle, which, it is claimed, has both protective and restorative effects. The drink also...

Hang in there.(Stage One)(Brief article)
November 25, 2008... Fly across the stage with ease thanks to Stage One's fly track system, Qtrack. The innovative system uses a 'teach and learn' capability that means the sequence will only have to be manually operated once and the automated system will...

Exhibitions: Eventia talks could shake up associations industry.(International Special Events Society UK)(Meetings Professional International)(Brief article)
November 25, 2008... Trade association and 'voice of the event community' Eventia is working on a vital blueprint that could revolutionise the way associations operate within the industry. The proposal, which is due to be completed by the end of the year, will...

Exhibitions: Cycle show pulls crowds in the face of economic uncertainty.(Brief article)
November 25, 2008... Cycle 08 at Earls Court attracted nearly 2,000 more visitors than last year, proving that exhibitions can be successful in the current economic climate. Team GB's triumph at the Beijing Olympics, environmental concerns, and cycling being a...

Exhibitions: Web chatter.(Doll)(Clothes Show Live)(Brief article)
November 25, 2008... This month's most-read exhibition stories on the Event website were... Fashion events agency Doll has been appointed by Clothes Show Live to undertake full production and art direction of the Fashion Theatre at the NEC from 5-10 December....

Agencies and Suppliers: AV firm calls in administrators as police unearth evidence of fraud.
November 25, 2008... AV firm Presentation Services Limited (PSL) has been defrauded for more than pounds 380,000 by a former financial director, a police investigation has revealed. The 98-strong firm went into administration as a result of the fraud,...

Agencies and Suppliers: Guide to ... phoenixing.(Aztec)(Brief article)
November 25, 2008... Aztec managing director John Robson on 'phoenixing'. It's tough out there and getting tougher. I don't believe any company in our industry would deliberately choose to go bust, but it's going to happen and in many cases it will be for wider...

Agencies and Suppliers: Web chatter.
November 25, 2008... This month's most-read agency and supplier stories on the Event website were... Jack Morton organised the Olympic Parade that saw thousands of people line London's streets to celebrate success at the Beijing Games. The likes of Chris Hoy,...

Corporate hospitality: Winter Wonderland package.(Party PR)(Brief article)
November 25, 2008... Christmas is just around the corner, and if you still haven't arranged your team night out, why not book some space at Beauberry House for its Winter Wonderland package. The 18th-century mansion in Dulwich Village will be transformed into...

Corporate hospitality: Green and Black's on the London Eye.(Brief article)
November 25, 2008... Indulge your sweet tooth by booking this special Green and Black's chocolate-tasting package on the London Eye. Guests will spend an hour tasting a range of chocolates, including the 70% and 85% dark chocolate varieties; white chocolate...

Team building: Adventures in the Highlands.(Highland Safaris)(Brief article)
November 25, 2008... Get back to nature courtesy of adventure packages from Highland Safaris, based in Perthshire. Jump into Land Rovers and drive up into the mountains, then along the lower hills, forests, streams and rivers. Alternatively, try a fishing...

Team building: Comedy classics.
November 25, 2008... Think you don't have a single funny bone in your body? Dispel that notion by booking Kara-jok-e, a unique offering from Sternberg Clarke. The package allows you and your guests to perform classic comedy routines from comedians such as Jimmy...

Team building: Create your own perfumes.(The Perfume Studio)(Brief article)
November 25, 2008... Revel in the sweet smell of success with one of three team-building packages from The Perfume Studio. Create Your Own Fragrance allows guests to create and blend a 20ml scent, while Perfume Master Class features a qualified perfumer giving...

Corporate hospitality: Airborne excitement.(Ultimate High )(Brief article)
November 25, 2008... Live out your Top Gun fantasies with a flying adventure package from Ultimate High. Ex-military instructors will fly with you so that you can experience aerobatics, along with combat missions where guests fly in pairs to 'shoot the...

Move of the month.(dialogue with Claire Lawson)(Interview)(Brief article)
November 25, 2008... Claire Lawson, commercial director, The Grove. - What will your new role entail? I will be responsible for managing all the key revenue streams for The Grove via a team of sales and marketing professionals specialising in meetings and...

Appointment at Holiday Inn Edinburgh North.
November 25, 2008... Gehan Eriyagama has been appointed general manager at Holiday Inn Edinburgh North. He was operations manager at the Carlton Hotel, and has held managerial roles within Crowne Plaza and Ramada Jarvis hotels. -------------------- Did you...

Appointment at Massteknik.(appointment of Garry Clulow)(Brief article)
November 25, 2008... Garry Clulow has joined Massteknik as UK sales manager, focusing on the installation of LED screens and systems. Before joining Massteknik, Clulow was business development manager at ADI. -------------------- Did you find this article...

Appointment at Iris Digital.
November 25, 2008... Tori Winn has joined Iris Digital as creative director. She was previously executive creative director of Interactive at Strawberry Frog in New York. Winn will work across all major business for clients such as Sony Ericsson and Hertz. ...

Appointment at Woo Communications.(appointment of Gary Brooks)(Brief article)
November 25, 2008... Gary Brooks has been appointed head of copy at Woo Communications Formerly creative partner at Arc Worldwide, Brooks will oversee all copy creation for the agency's campaigns. -------------------- Did you find this article useful? Why...

Appointment at ID.(appointment of Lisa Homewood)(Brief article)
November 25, 2008... Lisa Homewood has joined ID as account director to manage key accounts. Homewood was a freelancer working for agencies such as 141 Worldwide. Another addition to the ID team is Dina Sayias as account manager. Sayias worked at Metia. ...

Appointment at Alexandra Palace.(appointment of Paul Braybrooke)(Brief article)
November 25, 2008... Paul Braybrooke has been appointed head of sales, marketing and communications at Alexandra Palace. He joins from his own events consultancy and will lead the sales and marketing team. Braybrooke's previous roles include director of events at...

Appointment at The Churchill Museum and Cabinet War Rooms.
November 25, 2008... Sue Snape has joined The Churchill Museum and Cabinet War Rooms as head chef. Snape has worked at The Hospital Club, Delaware North, Pasley-Tyler and Baxter Storey. -------------------- Did you find this article useful? Why not...

Appointment at Regent's College Conference Centre.
November 25, 2008... Ross Macdonald has been appointed conference manager at Regent's College Conference Centre, after spending eight years working in Dubai She will manage the operations and business development of the college's 30 event spaces. ...

Appointment at Line Up.(Laura James has been appointed)(Brief article)
November 25, 2008... Laura James has been appointed event producer at Line Up. She was senior event manager at Gyro International. James began her career at Involve, working on employee engagement and internal communications events for blue-chip clients. ...

Appointment at The Portland Spa Conference and Banqueting Centre.(Kathy Coward has been appointed)(Brief article)
November 25, 2008... Kathy Coward has taken the role of national sales executive at The Portland Spa Conference and Banqueting Centre. She was previously sales manager at Harbour Club Notting Hill. -------------------- Did you find this article useful? Why...

Appointment at Alea Leeds.(appointment of Eva Rees)(Brief article)
November 25, 2008... Eva Rees has been appointed sales and events manager at Alea Leeds, part of London Clubs International. She will be responsible for liaising with prospective clients and generating new business. -------------------- Did you find this...

Appointment at CEVA Showfreight.
November 25, 2008... Graham Ridge has returned to CEVA Showfreight as operations controller, and will be based at its main international operations office in Dartford. -------------------- Did you find this article useful? Why not subscribe to the...

Appointment at The Ultimate Experience.
November 25, 2008... Daniel Brightmore has joined The Ultimate Experience as account director. He was previously an account executive for Vivid Event Group. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

On the spot.(interview of Christopher Palmer-Jeffery, chief executive, European Group)(Interview)(Brief article)
November 25, 2008... Christopher Palmer-Jeffery, chief executive, European Group. - What attracted you to your current role? My role rather found me. I started in catering, then went on to organise Oxford and Cambridge May Balls, which was a great outlet...

Retail & experiential marketing manager: Work hard, play hard.
November 25, 2008... Penny Humphrey of Electronic Arts loves the gaming environment. Having worked in the gaming world since she left university, it's no wonder that Electronic Arts (EA) retail and experiential marketing manager Penny Humphrey is passionate...

Insignia Launch: Vauxhall sends car hacks undercover.
November 25, 2008... The auto firm's inventive launch of its new Insignia saw trade journalists taken to an atmospheric Scottish location, where its design secrets were revealed. What was the event? The press launch for General Motors' latest offering, the...

BOA Gold Ball: Fundraiser lauds Olympic heroes.
November 25, 2008... The yearly event had even more of a gold sparkle than usual, as a host of high-profile medal winners congregated at the Natural History Museum. What was the event? The annual Olympic Gold Ball, held at the Natural History Museum as a...

New and Refurbished Venues: Nine exciting event spaces, including Ping Pong and Rugby House.(Conference news)
November 25, 2008... LEEDS CITY MUSEUM. Where is it? In the Grade II-listed Civic Institute building located off Millennium Square, in Leeds city centre. What is it? A significant new leisure-learning development for the city, funded by the Heritage...

Green Venues: Natural wonders.(environmental centers)
November 25, 2008... Event locations to tempt the environmentally aware. EDEN PROJECT Where is it? In St Austell, Cornwall, meaning a long journey for many visitors, although this hasn't stopped it becoming one of Britain's most visited attractions. ...

East End and City: Best of neighbours.
November 25, 2008... A selection of venues from two prime London areas. 30 ST MARY AXE Where is it? In the heart of the Square Mile, near Bank and Liverpool Street stations. What is it? More familiarly known as The Gherkin, the iconic building was...

Tradeshow: EIBTM.(global meetings and incentives exhibition)(Calendar)
November 25, 2008... A preview of this year's show, taking place at Fira Gran Via in Barcelona from 2-4 December. Business opportunities galore as the show hits 20 Reed Travel Exhibitions' global meetings and incentives exhibition, EIBTM, is now in its...

On the spot: Mandy Torrens, EIBTM exhibition director.(Interview)
November 25, 2008... - In what way has the show changed over the years? The show has changed significantly over the eight years I have been working on it, and we have introduced initiatives to improve the benefits to exhibitors, visitors and hosted buyers. ...

Last-minute festive parties: Nightmare before Christmas.
November 25, 2008... Help is at hand if you've left it very late booking your event. It's the middle of November, you've either been hanging on for your boss to sign off the budget or you've simply been caught up in the sprit of it all and left everything to...

Audio-visuals: Mood enhancers.
November 25, 2008... Carefully planned lighting and sound can transform the ambience of your event. DB SYSTEMS - JAY GOLDSON, SENIOR ACCOUNT MANAGER What is your latest innovative product? The big thing for us at the moment is multi-touch. We have built...

Event solutions: Green exhibitions.
November 25, 2008... Four pages of showcases, essential services, experts and a destination. EXHIBITING SHOW This year the Exhibiting Show took place at Earls Court 2 from 25-26 June and attracted 3,127 visitors. The event has been lauded for its...

Event solutions: Green exhibitions - Advice on the challenge that everyone is facing.
November 25, 2008... THE SPECIALIST - ANDY LOWE, FOUNDER, PUT SOMETHING BACK. 'Choosing the right materials for your exhibition stand has a huge bearing on the levels of impact and the volumes of post-show waste generated. If you're using mixed materials within...

London: Green exhibitions - Venues and suppliers are taking eco initiatives on board.
November 25, 2008... Despite the hustle and bustle of London life, the capital boasts a fervent green industry that is helping to influence every aspect of exhibition business. Venues in particular are flying the green flag. For the environmentally conscious...

Event solutions: Music festivals.
November 25, 2008... Four pages of showcases, essential services, experts and a destination. V FESTIVAL This year the V Festival was the only UK festival in 2008 to sell all of its tickets in advance. Located in Staffordshire and Chelmsford, the weekend...

Event solutions: Music festivals - Tips on how to maximise the experience for revellers.
November 25, 2008... THE SECURITY - MARK HAMILTON, MANAGING DIRECTOR, G4S EVENTS. An audience becomes a community of its own during a festival. It is therefore important to ensure that the security operation safeguards people so they feel comfortable. The...

Event solutions: Music festivals - The Home Counties offers suppliers to suit everyone's taste.
November 25, 2008... Music festivals struggled in 2008. True, there were more than ever before in the UK, but many did not sell out. In fact, few festivals could match the major Home Counties-based music festival - the Virgin-branded V Festival - by getting rid of...

Case Study: Orange.
November 25, 2008... The mobile-phone company's high-profile activity in the event arena has become a byword for creativity. Orange was the new kid on the telecommunications block 15 years ago, and boy did it prosper. With its iconic, cool image, the then...

Case Study: Rizla's Invisible Players return to grace premier UK music festivals.
November 25, 2008... What did the campaign involve? An attempt to re-create Rizla's Invisible Players from the 1920s - party hosts who toured the English countryside creating impromptu street parties from a Rizla-branded musical van. The original Invisible...

Associations: Plenty of heads, no central body.
November 25, 2008... The association industry is a hydra-like creature, which has led to calls for a single organisation that can better represent the sector's strengths. Ask anyone working in this industry what skills are essential for producing successful...

Social Networking: Girl about Town - Parties with the beautiful people.
November 25, 2008... As I daydream about being the next Bond girl while at the Quantum of Solace premiere party at Battersea Power Station, I try to remember the highlights of my fun-filled month. Coming a very close second to rubbing shoulders with Mr 007,...

Event Awards.
November 25, 2008... More than 700 of the industry's great and good attended this year's Event Awards at the London Hilton on Park Lane hotel on Friday 26 September. With an Andy Warhol theme, the occasion celebrated the amazing work of the creative,...

Viewpoint: Comment - Under the spotlight: associations and venue booking.(Viewpoint essay)
November 25, 2008... DAVID QUAINTON. This month I dreamed that I had two heads. It was after reading our associations Trendwatch feature on page 68, and seeing the multi-headed hydra depicted across the double-page spread. In my dream, the advantages of an...

Letters.(Letter to the editor)
November 25, 2008... The western world is facing financial armageddon, but you can protect yourself against cancellations. Insurance is vital, but the area on which I want to focus is contractual. Try to ensure contracts with suppliers are 'back to back' with...

Viewpoint: Blags and Burning Issues.(Institute of Travel Management has changed its name as Institute of Travel and Meetings)(Viewpoint essay)(Brief article)
November 25, 2008... A big well done to the Institute of Travel Management (ITM) for its proposed name change to Institute of Travel and Meetings. Over the years, procurement departments have scrutinised flights, rail and accommodation spend, and it is no...

Viewpoint: Good/Bad.(Viewpoint essay)
November 25, 2008... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - David Collins, masterful master of ceremonies, raconteur and good egg Does birthdays (for the Queen), Bat Mitzvahs (for millionaires) and weddings...