Marketing Event articles from November 2006

Marketing Event archives from November 2006

From the Editor.(Editorial)
November 29, 2006... Loss of Arena Group would be heavy blow to the sector In April, event services supplier the Arena Group moved to dispel rumours that a sale of the business was imminent after both De Boer and GL Events came to the table with intent. ...

Showman's Show figures up on last year.(Newbury Agricultural Show)(Brief article)
November 29, 2006... The Showman's Show has reported a surge in visitor figures plus more international exhibitors taking part in this year's event for outdoor suppliers. Reports from the two-day show at the Newbury Showground on 18 and 19 October signal...

Show director Cohen leaves Square Meal.
November 29, 2006... Tanya Cohen, show director for Square Meal's Venues and Events show, has quit the restaurant directory's organiser arm just weeks after the exhibition's second outing. Cohen launched the two-day event for creative party planners at Old...

Arena Group expects sale to exceed pounds 20m.(Brief article)
November 29, 2006... Event services supplier the Arena Group has declared it is now firmly up for sale following a year in which the business, which has divisions dedicated to temporary structures, seating, hospitality suites, scaffolding and event management,...

Dolce Vita is back with style.
November 29, 2006... La Dolce Vita, the star-studded charity event whose fate was sealed with the demise of its former parent company Elevation Events, has been reborn under the stewardship of its original owner. On 11 December, Old Billingsgate will host the...

Paragon eco arm will make events green.(corporate social responsibility service)(Brief article)
November 29, 2006... Event organiser Paragon has launched a corporate social responsibility service called One Planet. The initiative, launched on 1 November, allows clients to stage environmentally responsible events. 'A totally 'green' event may be the...

Corporates to savour thrills of Silverstone.
November 29, 2006... Silverstone has launched a driving experience that allows delegates to drive rally cars, performance vehicles and off-road vehicles during the course of a day's team activity. The Grand Prix Challenge is being marketed with the help of...

Roundhouse back with TED awards bash.(Camden Roundhouse )(Brief article)
November 29, 2006... The first corporate event to be held at the Camden Roundhouse following its pounds 29.7m refurbishment was for Turner Broadcasting on 28 September. The venue hosted Turner Broadcasting's annual TED (Turner Employee Day) Awards, organised...

Clinton hosts Old Billingsgate charity forum.
November 29, 2006... Fortune Forum, a charity that encourages philanthropy among the wealthy, held a summit at Old Billingsgate on 26 September that was hosted by Bill Clinton and produced by agency Shining Wit. Tickets for the black-tie event, which raised...

Expanding Concerto snaps up Eventwise.(Concerto Group acquired Eventwise)(Brief article)
November 29, 2006... Event solutions supplier The Concerto Group has acquired agency Eventwise for an undisclosed sum after three months of negotiations. The deal sees Eventwise join up with its rival The Ultimate Experience and bolster The Concerto Group's...

Acclaim runs Orange camp.
November 29, 2006... Orange tasked agency Acclaim with managing its fifth Partner Camp in Spain in October. The agency wrestled the annual event for code-writers and developers away from the George P Johnson (GPJ) Company in a June pitch and it is the first time...

Audos returns as Evense with industry party.(Audos)(Brief article)
November 29, 2006... Birmingham-based agency Audos relaunched last month as Evense with a party held at London nightspot Sway. Around 200 potential new clients were invited to meet the company's directors on 12 October and discuss their event requirements,...

Motorshow@ in Manchester sets agenda.
November 29, 2006... The second Motorshow@ staged by Mobile Promotions took place at the Arndale Centre in Manchester last month, forming the pilot for a larger Festival of Motoring planned with Manchester City Council for 2007. From 12-15 October, Mobile...

Baconinflate's domes assist Adobe launch.(roadshow of Adobe Acrobat 8 Professional software )(Brief article)
November 29, 2006... A 160-event roadshow to launch the Adobe Acrobat 8 Professional software has been taken to the streets by agency Gyro International. Between 17 October and 1 December twin inflatable domes supplied by Baconinflate are visiting business...

Ultimate ups events at Big Brother house.(Ultimate Event Company )(Brief article)
November 29, 2006... Endemol's Big Brother house has finally achieved success as a corporate event venue following the end of the seventh series of the popular reality television programme. The Ultimate Event Company almost doubled the number of events sold...

Weaver fills gap left by Woods' departure.(appointment of Hilary Weaver)(Association of Event Organisers)(Brief article)
November 29, 2006... Hilary Weaver, former director of the Association of Publishing Agencies (APA), is heading up the recently renamed Association of Event Organisers (AEO) following the sudden departure of AEO director Phil Woods after just three months in the...

Sledge demands research.(Brief article)
November 29, 2006... Tom Beaumont-Griffen, co-founder of agency Sledge, has issued a rallying cry to marketers by calling for research to accompany all experiential projects. Speaking at the World Advertising Research Council's annual Advertising Research...

De Boer sells structure to racecourse.(Great Leighs racecourse)(Brief article)
November 29, 2006... De Boer Structures has sold one of its Emperor temporary structures for use at the new pounds 40m Great Leighs racecourse being built near Chelmsford, Essex. The structure was originally created for this year's FIFA World Cup finals and the...

Podcasts are a hit at Ideal Home Show.
November 29, 2006... Organiser DMG World Media debuted podcasts to promote last month's Daily Mail Autumn Ideal Home Show. Show marketing manager Simon Mayle said: 'We created a short clip with interiors and property expert Alison Cork, celebrity chef Gino...

Purity targets campuses for Virgin Mobile.
November 29, 2006... Virgin Mobile has appointed marketing agency Purity to produce a campaign of experiential events at 15 UK universities. Amplify, which is Purity's dedicated experiential arm, is rolling out the 'Ave it' campaign throughout the current...

Tarsus strengthens its industry position.(Brief article)
November 29, 2006... Tarsus Group has announced the acquisition of its French rival exhibition for the facilities management sector, as well as revealing investment in online events portal Eventsreview.com. The organiser has bought 97.15% of the Proseg...

Westminster show brings in good leads.(The Westminster Collection)(Royal Horticultural Halls)(Brief article)
November 29, 2006... Members of The Westminster Collection venues group showcased their offer at the Royal Horticultural Halls (RHH) last month and received leads estimated by the 15-strong organisation to be worth pounds 250,000. The event on 12 October was...

ID signs a pounds 1.5m deal for Nestle campaign.
November 29, 2006... Nestle has awarded agency ID a contract worth more than pounds 1.5m to deliver all of its 2007 experiential activity. The activity will promote the Nestle Hot Drinks portfolio, which includes Nescafe coffee and Aero hot chocolate. ...

D3 opens adventure centre.(Brief article)
November 29, 2006... Agency D3 has created an adventure centre at Eastnor Castle in Ledbury, Herefordshire, which is due to launch in January. The centre is called 'Outside' and will offer a diverse range of motivational programmes with the theme of...

Crown Society caters for UVL preview party.
November 29, 2006... Crown Society Special Event Caterers undertook the catering for Unique Venues of London's (UVL) Client Party at Middle Temple Hall on 2 October. Crown Society worked with Daniel Clifford, chef patron of its sister company Midsummer...

Life savers.(Brief article)
November 29, 2006... Beatwax re-enacted an air rescue on the Thames on 11 October to promote new movie The Guardian . The agency worked with the Royal Navy on the stunt that saw TV presenter Lisa Snowden being 'rescued' using a sea helicopter and two RNLI...

In brief: BEM most interests senior marketers.(Brand experience marketing)(Brief article)
November 29, 2006... Brand experience marketing (BEM) is the discipline that most interests senior marketers, according to 61% of marketing managers and directors who were questioned in a recent survey by business development consultancy Reardon Smith Whittaker...

In brief: Impetus teams up with Blue Stream World.(Impetus contract with Blue Stream World )(Brief article)
November 29, 2006... Impetus has teamed up with technology provider Blue Stream World to offer Bluetooth-based field marketing. Consumers within 100 metres of a promotional stand can be sent a message asking them if they would like to view a promotional offer on...

In brief: Floridita London opens event space called Salon Rojo.(Brief article)
November 29, 2006... Floridita London has opened an event space called Salon Rojo, with capacity for 20 people. The area is decorated in red and features baroque-style furniture and sofas. Floridita has also launched two latin music initiatives: Post Production...

In brief: Sale of London City Airport.
November 29, 2006... Excel London chief executive Jamie Buchan believes that the sale of London City Airport to a US-led consortium will increase the volume of business travellers to East London, and directly impact on the venue's profile in international markets...

In brief: Lifetime industry ambassadors recognised at awards.
November 29, 2006... Alison Williams and Tony Stratton, chairpersons for FDS Group and CPM respectively, were recognised as lifetime industry ambassadors at the Field Marketing and Brand Experience Awards, staged at London's East Wintergarden on 5 October. Other...

In brief: Showcase event at London's Shakespeare's Globe.(European Capital of Culture in January 2008)(Brief article)
November 29, 2006... The planned Arena and Convention Centre Liverpool staged a showcase event at London's Shakespeare's Globe in October. Alongside presentations by the new venue team, guests enjoyed extracts from the theatre's forthcoming show A Bard Day's...

In brief: Closer supports Lloyds TSB's campaign.(campaign at train stations reporting frustration at banks)(Brief article)
November 29, 2006... Closer supported Lloyds TSB's in-branch 'Don't wait' campaign last month via a live strategy that saw digital voting booths installed at train stations throughout the country, encouraging people to vote on the most frustrating daily wait. The...

KLP livens up Hennessy's US brand image.
November 29, 2006... Hennessy Cognac called on London-based agency KLP to create an experiential campaign that would bring the US brand to life across the Atlantic. The campaign, called Hennessy Artistry, aimed to introduce drinkers aged 25 and over to the...

Haymarket assumes ownership of Cereals.
November 29, 2006... Haymarket Exhibitions has taken full ownership of the award-winning Cereals event following the mutual decision to end its management contract with the Royal Agricultural Society of England. As exclusively revealed last month, Haymarket...

CEM delighted with Eventful visitor figures.(Conference and Event Management group)(Brief article)
November 29, 2006... Organiser The CEM Group beat its target number of visitors for the debut Eventful show, held at Bournemouth International Centre. Almost 1,200 people turned out to the exhibition for corporate event planners from 17-18 October. ...

Analysis: Addressing the skills shortage.
November 29, 2006... The rise of experiential work has led to a training gap, and agency. Sense has stepped in to fill it. Experiential agency Sense has taken a pro-active approach to industry standards by creating a course that it hopes will raise the level...

Live Issue: Jaguar - The union of style and performance.
November 29, 2006... Jaguar's relationship with MMM is now well established and looks set to remain in place for many years to come. The agency knows the brand inside out, and its targeted approach has brought results for the automotive giant. When an...

Campaign: Ocean Spray 2006.
November 29, 2006... Ocean Spray has been active throughout the year to promote the health benefits of cranberries. Kew Gardens, in partnership with juice manufacturer Ocean Spray, floated 5.3 million cranberries in the Palm House pond for its Autumn Harvest...

Showcase: Disney at Brand Licensing.
November 29, 2006... The two-day show had to innovate so that major studios could showcase their franchises properly. Mike Fletcher reports. Brittany Murphy, Eminem's beau in the movie 8 Mile, exclaimed recently how honoured she felt to have been chosen as...

Profile: Dirk Mischendahl - The German-born managing director of agency Logistik.(Dirk Mischendahl)
November 29, 2006... The German-born managing director of agency Logistik not only loves the UK, he is also attempting to nurture the talents of its artists via a major prize. Lorraine Francisco meets the man who isn't afraid to think big. With the live...

Visitor Attractions: Adapting to the market.(Company overview)
November 29, 2006... UK attractions are tapping into the corporate events market by staying open when the public have left. There is something mildly amusing about the Employers Forum on Age (EFA) holding a corporate dinner beneath the stomach of a dinosaur...

UK Venues: Putting the house in order.
November 29, 2006... Venues are taking on board the issue of sustainability and incorporating a range of green policies. Abigail Wills reports. THE INTERNATIONAL CENTRE, TELFORD The International Centre, Telford (TIC) is currently reviewing its...

Annual Round-up 2006: Covering the issues.
November 29, 2006... There is never a dull day at Event magazine, because the twists and turns of this exciting industry keep us all on our toes from January to December. The events industry in 2006 will be remembered for the Motor Show coming to London, the...

Middle East: Emerging from the desert.(Abu Dhabi National Exhibition Centre)
November 29, 2006... Abu Dhabi is moving out of Dubai's shadow with a major programme of developments. Claire Bond looks at the plans. It is widely acknowledged that Abu Dhabi has lived in the shadow of neighbouring Dubai for a long time. Few realise its...

Innovative Stands: Precision engineering.(Astellas Pharma)(Lastminute.com)(Land Rover)(Procter and Gamble)(Photosound Communications)(Woof London)(D3 )(Lime Advertising )
November 29, 2006... Exhibition projects must 'sell' the positive aspects of a brand or company. Lorraine Francisco offers some prime examples. PHARMACEUTICAL Agency: Photosound Communications Client: Astellas Pharma Europe Show name: The European...

Event Marketplace: Services Helpline.
November 29, 2006... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com FLEXIBLE SIGNS Q: I am looking for cost-effective banner frames that can be used as signage for our stand...

Movers & Shakers: Appointment at Exposure.(appointment of Georgina Dessain)(Brief article)
November 29, 2006... Georgina Dessain has been promoted to sales manager at organiser Exposure. Dessain has worked on the Exhibiting Show for two years as sales executive and her new role will involve increasing international sales and reaching financial targets....

Movers & Shakers: Appointment at Mice International.
November 29, 2006... Andrew Haigh has been recruited as global account director at agency Mice International for client Motorola. He was previously strategy and planning director at agency Imagination. He said: 'I am impressed with Mice Group's continued...

Movers & Shakers: Appointments at DMG World Media.(appointment of Maria Lewis)(Brief article)
November 29, 2006... Maria Lewis has been promoted to marketing manager for organiser DMG World Media's The Vitality Show. Simon Mayle was also promoted to marketing manager for the Daily Mail Ideal Home Show. DMG World Media marketing director Caroline Carr...

Movers & Shakers: Appointment at NCH.
November 29, 2006... Hannah Fox has been appointed media relations manager at children's charity NCH, formerly known as National Children's Home. Other appointments within the newly created public affairs and communications department include Georgia Veats as VIP...

Movers & Shakers: Appointment at the International Federation of ABCs.(appointment of Chris Boyd)(International Federation of Audit Bureaux of Circulations)(Brief article)
November 29, 2006... Chris Boyd has been elected as president of the International Federation of ABCs for two years, but will continue as chief executive of the Audit Bureau of Circulations. 'Technological developments continue to drive the methods by which...

Movers & Shakers: Appointment at Charter Broadcast.
November 29, 2006... Duncan Payne has been appointed client development manager for television equipment rental company Charter Broadcast. Payne will report to Charter Broadcast managing director Michael Breen. Breen said: 'Duncan is well known in the market...

Movers & Shakers: Appointment at P&MM.
November 29, 2006... Janine Sykes has been appointed business development manager at performance improvement business P&MM. She joined from IT reseller company Misco where she was audio-visual specialist. Her new role will involve the development and management...

Movers & Shakers: Appointment at Impetus Communications.
November 29, 2006... Kelly Stojakovic has been appointed account manager at agency Impetus Communciations. Its managing director Gill Dunsford said: 'Kelly's extensive events experience in Australia will be extremely valuable to Impetus as we take on bigger...

Movers & Shakers: Appointment at Power Logistics.
November 29, 2006... Paul Dumpleton has joined supplier Power Logistics as general manager. He will help take the company forward through its expansion, and will support the existing management team at the Wiltshire head office. 'My focus is to be on improving...

Movers & Shakers: Appointment at Mango.
November 29, 2006... Ben Westcott has been promoted to account manager for Nike at agency Mango. He was previously junior account executive and will now have further responsibility for overseeing the project management and execution of various campaigns,...

Movers & Shakers: Appointment at CMPi.(appointment of Ruth Carter)(Brief article)
November 29, 2006... Ruth Carter has been appointed managing director of publisher CMPi's new conference unit. She will join in early 2007 and is currently managing director of Emap conferences. 'I am delighted we have been able to attract Ruth from Emap,' said...

Diary: All conkering ..
November 29, 2006... With safety issues about traditional children's conker fights temporarily eclipsing news of events abroad, and one school in Cumbria even introducing safety goggles, it seems the same rules don't apply to adults. BBC Gardeners' World magazine...

Diary: Trade secrets.
November 29, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which NEC staff dressed up as Santa Clauses and went around the venue group handing out presents? 2. Which...

Diary: Let it all out ..
November 29, 2006... Production company MPL Broadcast launched its 'diary room' concept, I-vox, at organiser Inside Communications' National Wedding Show at Earls Court in September. Visitors can express their feelings about a show or product in the...

Diary: Making it ..
November 29, 2006... Even the events industry has jumped on the X-Factor bandwagon. Firstly, supplier Nomadic Display 'appeared' on the show by providing the backdrops used behind the judges and contestants. Meanwhile, NEC food and beverage team member...

Diary: Fly another day ..(London Duck Tours)(Brief article)
November 29, 2006... London Duck Tours, the innovative vehicle that takes tourists on a road and river trip, launched a James Bond tour on 1 November. The package reveals the secrets of James Bond's London, plus facts about Ian Fleming and MI5. Diary...

Diary: Toys and the Hood.(Crafty Arty Parties)(Brief article)
November 29, 2006... Children's event company Crafty Arty Parties provided Granny's woodland cottages for the movie premiere of Little Red Riding Hood animation feature Hoodwinked. London venue Tiger Tiger was transformed into a 'magical woodland crime scene' and...

Diary: Event pitch ..(British Broadcasting Corp. uses Twickenham Stadium for shooting its Flog It! show)(Brief article)
November 29, 2006... Twickenham Stadium was used for a very un-rugby event when it hosted BBC2's antique valuation show Flog It!. Filming took place during the summer, with footage shown across two episodes on 6 September and 12 October. Flog It! production...

Event Solutions: TPA roadshows demonstrate the supplier's product range.(Brief article)
November 29, 2006... Supplier TPA kicked off a series of eight roadshows at racecourses across the UK this month, with three events to demonstrate the installation of its portable roadway system at Brands Hatch racing circuit and Chepstow and Epsom racecourses....

Event Solutions: CMPi renews contract with Camden.
November 29, 2006... Camden Exhibition Services has renewed a contract with organiser CMP Information (CMPi) that will see the supplier provide furniture and equipment across 24 exhibitions during 2007. Camden Exhibition Services, a division of supplier...

Event Solutions: Toilet Hire UK moves to new depot facility.(Toilet Hire UK new facility )(Brief article)
November 29, 2006... Supplier Toilet Hire UK has moved its Chichester branch to a new purpose-built facility in Botley, Southampton. It also appointed Graham Ellis as manager to run the depot. Ellis was previously at Elliott Loo Hire. Craig Manship,...

Event Solutions: Bandit Lites is picked for UK fashion show.
November 29, 2006... Supplier Bandit Lites UK provided lighting and rigging systems during London Fashion Week from 18-22 September. The event took place at the British Fashion Council's (BFC) main venue, the Natural History Museum, in a temporary structure....

Event Solutions: PSL revamps audio-visuals at the Brewery.
November 29, 2006... Event services firm PSL has completed its pounds 500,000 refurbishment of the audio-visual capabilities of the Brewery in Chiswell Street. PSL worked with the Brewery and the Corporation of London to produce a new, permanent audio system...

Event Solutions: Supplier Showcase - Music festivals in 2006.
November 29, 2006... There is a healthy tradition of festivals in the UK, harking back to the glory days of Glastonbury and the Isle of Wight. Today the opportunities for corporate involvement are greater than ever. Report by Jennifer Creevy. METRO WEEKENDER...

Event Solutions: Supplier showcase.
November 29, 2006... GLOBAL GATHERING Global Gathering pulled in more than 50,000 festival goers to its sixth event at Long Marston Airfields near Stratford upon Avon. Organised by Angel Music Group, the festival was held over the weekend of 28-29 July. ...

Event Solutions: Focus On - The rise of event branding.
November 29, 2006... As consumers become more sophisticated, agencies must innovate to attract attention. When the National Youth Theatre staged its 50th anniversary performance in Trafalgar Square in September, it charged event-branding firm Sunbaba with...

Event Guide: From the editor - Engagement is key to seeing the experience's real worth.(experiential marketing survey)(Editorial)(Brief article)
November 29, 2006... The methodology of effective experiential marketing crosses both languages and borders. Exhibitors, delegates and speakers attending shows, forums and conferences are encouraged to get personal and become engaged in the process in order to...

Event Guide: Germany - Leader of the pack.(country plans to expand its exhibition and convention centres)
November 29, 2006... A strategy of expansion and modernisation is aiming to keep Germany at the top of the European league for convention destinations, says Clive Walker. Germany is consolidating its position as Europe's primary destination for associations...

Event Guide: Spain - Modern approach.(Valencia Conference Centre)(Malaga Exhibition and Conference Centre)
November 29, 2006... Valencia is quickly gaining kudos with events organisers as the Spanish city to rival Barcelona and Madrid with its up-to-date conference facilities. Spain's proximity to Britain combined with the rise of budget air travel makes it a...

Event Guide: France - French connection.
November 29, 2006... A marketing drive to boost Paris's conference profile, plus an expansion and refurbishment scheme is France's blueprint to winning international business. The spirit of Entente Cordiale may still imbue Anglo-French politics, but an odd...

Event Guide: The Netherlands - Gateway to Europe.(exhibition and convention venues in Holland)
November 29, 2006... With excellent rail and air links to major cities on the Continent, as well as technically superior venues, Holland is a favourite with British associations. The Netherlands' hackneyed reputation for tulips, windmills and a thriving red...

Event Guide: Italy - Renaissance time.
November 29, 2006... Italy needs to follow the example set by its expo centres and implement a policy of venue upgrading if it is to compete with its European neighbours. Despite obvious geographic assets, solid infrastructure and impressively modern...

Event Guide: Event update - Case study.
November 29, 2006... Demand for exhibition space at this year's IBC exhibition and conference, staged at Amsterdam RAI, was so intense that a food court had to be converted to an additional expo hall to cope. Both exhibitors and attendance has rocketed since...

Event Guide: Association round-up.(World Food Business Summit)
November 29, 2006... Medicine dominates the association market but food retailing and research meetings are spouting up across Europe. In the Italian city of Parma - the undisputed European capital for food technology - the International Dairy Federation now...