Marketing Event articles from November 2005

Marketing Event archives from November 2005

From The Editor: Exhibition industry needs to increase the volume.(Editorial)
November 30, 2005... The independent Commission set up by Mayor Ken Livingstone in 2004 to research whether London should have an International Convention Centre (ICC) has found in favour of a new development near the capital's tourist district so that its...

Live coup with Vodafone and LU contracts.
November 30, 2005... Agency Live is celebrating pounds 6m of new business in the past two months. Both Vodafone and London Underground (LU) have commissioned the London-based agency to stage internal communication events, the latter of which begins this month...

London ICC approval sees Excel miss out.(International Convention Centre not to be a part of Excel London complex)(Brief Article)
November 30, 2005... An International Convention Centre (ICC) for London is feasible, justified, necessary and overdue but it will not form a part of the Excel London complex in the east of the capital. These are the main findings of the independent Commission...

Elevation has a ball planned for ski resort.
November 30, 2005... Elevation Events Group is planning a La Dolce Vita charity ball in Switzerland in March, which will tie in with the agency's new hospitality and incentive division, Elevation Ski. The event will take place in Gstaad and signals the...

NEC lands BBC culinary show development.
November 30, 2005... Haymarket Exhibitions is launching a new food show at the NEC next year. The Summer BBC Good Food Festival is scheduled to take place from 18-21 May 2006 and will look to build upon the existing BBC Good Food Show events. The debut show is...

Innovation lights up square.(Royal Navy celebrates with Innovision)(Brief Article)
November 30, 2005... The finale of the Trafalgar 200 programme of celebrations took place in central London at the end of October. Trafalgar Square 200 'The Spirit of Nelson' was produced by agency Innovision on behalf of the Royal Navy before an audience that...

Westminster group boosts tourism push.
November 30, 2005... London-based marketing consortium, The Westminster Collection has formed a joint venture with Westminster City Council to further promote business tourism in central London. The collaboration will involve joint networking events and...

Crowds brave storms to up attendance.(exhibition for the outdoor supplier sector records a huge attendance)(Brief Article)
November 30, 2005... The annual exhibition for the outdoor supplier sector boasted record-breaking attendance figures. The Showman's Show took place at the Newbury Showground from 19-20 October and despite being hit by thunderstorms on the first day, more than...

England quits Barbican for Ascot posting.(Gary England leaves Barbican Holdings PLC)(Brief Article)
November 30, 2005... Gary England, previously head of corporate sales at the Barbican, has left the central London venue to join the Sodexho Prestige team at Ascot. England, who worked at the Barbican for more than seven years, became sales and marketing...

Newcastle welcomes AMG.(Academy Music Group moves to new spacious building)(Brief Article)
November 30, 2005... The Academy Music Group (AMG) continued its ambitious expansion programme last month with the opening of a tenth UK venue under its naming rights deal with Carling. The 2,000-capacity Carling Academy Newcastle opened on 14 October,...

Smyle is delighted by massive work boost.(Agency Smyle profits)(Brief Article)
November 30, 2005... Agency Smyle has reported that business for the first six months of the year has surpassed the pounds 1m mark that it achieved during 2004. The milestone was announced after the Hertfordshire-based events company secured several high-profile...

Scots use net to try to catch UK business.(Scotland, United Kingdom)(Brief Article)
November 30, 2005... A web-based service aimed at attracting business tourism to Scotland from the rest of the UK went live last month. ScotEvents.com targets the corporate market and can provide UK businesses with a full range of integrated event services. Its...

Loewybe gets beautiful in Asda stores.
November 30, 2005... Procter & Gamble is running in-store experiential activity and health and beauty consultations for its Clairol, Pantene, Olay and Kandoo branded products. Agency Loewybe is managing a different brand experience for each of the four...

Credit Suisse signs with O2 Dome venue.
November 30, 2005... Financial services firm Credit Suisse has signed up as the first founding partner of The O2 development. Anschutz Entertainment Group (AEG), owner of the planned pounds 500m music and entertainment complex being built on the Greenwich...

Excel to offer huge car park.(Excel London redevelops)(Brief Article)
November 30, 2005... Excel London is redeveloping part of its site into a 1600-capacity car park. The pounds 5m project, which begins this month, is set to be completed before the British International Motor Show takes place in July. Jamie Buchan, Excel...

Mobile steps up for fashion show activity.
November 30, 2005... Cribb's Causeway shopping centre near Bristol called on agency Mobile Promotions to help stage its Autumn Fashion Week. Mobile Promotions aided the centre's marketing team to host four daily catwalk performances in October to showcase the...

Robbie Entertains.
November 30, 2005... Robbie Williams geared up for the launch of his 'Intensive Care' album with a one-off concert at Berlin's 8,000-capacity velodrome last month. Production rigging supplier Summit Steel hung 50 tonnes of lighting, sound and set elements for the...

Excel London plays host.(Kiss Awards debuts)(Brief Article)
November 30, 2005... Excel London played host to the debut Kiss Awards on 5 November. The ceremony, to celebrate urban and dance music, was organised by the Emap Performance-owned commercial radio station Kiss 100, which attracts 2.36m listeners per week across the...

Pennington appointed.
November 30, 2005... Euro RSCG Skybridge has appointed former consultant Tim Pennington as its director of live communications. The appointment signals the European marketing agencies commitment to investing in its events capability and Pennington aims to start by...

Thorns Group furniture supply.
November 30, 2005... Thorns Group supplied furniture and equipment for more than 1,500 hospitality guests at Old Trafford recently for England's final World Cup qualifying football match against Poland. The supplier equipped the Manchester stadium's Red Cafe,...

CVC secures contract.
November 30, 2005... Crown Venue Catering (CVC) has secured a seven-year catering and hospitality contract worth more than pounds 5m for Birmingham City Football Club. CVC will provide hospitality services on match days to 62 executive boxes at St Andrew's Stadium....

Lloyds TSB Corporate sponsorship.
November 30, 2005... Lloyds TSB Corporate has announced a one-year sponsorship of the Cirque du Soleil show Alegria, which opens at London's Royal Albert Hall in January. The division within the Lloyds TSB Group will use its sponsorship for entertaining clients and...

The Bridge SE1 hosts exhibition.
November 30, 2005... The Bridge SE1 will host a five-day exhibition to showcase international independent visual artists. The Inspired Art Fair will take place from 17-21 November in the 2,788sqm event space located in vaulted brick arches beneath London Bridge...

Levi's tour.
November 30, 2005... Levi's has teamed up with Barfly venues across the UK to stage its second annual Ones to Watch tour. The week-long music tour will take place from 5-10 December and features emerging artistes performing in 200-capacity venues in London,...

Circa scores a FIFA World Cup appointment.
November 30, 2005... Circa Group has been appointed third-party hospitality agent for the 2006 FIFA World Cup in Germany. Circa is offering 'Follow England' packages, which guarantee the buyer a ticket for all three of England's first-stage games. As part...

Exposure forms links with US counterparts.
November 30, 2005... Exposure Event Creations, organiser of the Exhibiting Show, has formed an alliance with its US counterpart, TS2. The US exhibition for the corporate events industry is organised by National Trade Productions. This year's event took place in...

A Place in the Sun Live is as big as before.(consumer show saw 300 exhibitors)(Brief Article)
November 30, 2005... The autumn A Place in the Sun Live repeated the success of its April outing when it once again attracted an un-audited audience of more than 20,000 visitors. The debut consumer show for overseas property-seekers took place at Excel London...

Melville lures Clifford from RBI to head firm.(Leon Clifford appointed by Melville Exhibition and Event Services after leaving Reed Business Information )(Brief Article)
November 30, 2005... Melville Exhibition and Event Services has appointed Leon Clifford as managing director of the Birmingham-based exhibition contractor. Clifford joins Melville from Reed Business Information (RBI) where he served as publishing director...

Palais hosts music awards.
November 30, 2005... Hammersmith Palais played host to around 900 music industry professionals for the annual BT Digital Music Awards on 18 October. The event, which is now in its fourth year, was held in association with Intel, Motorola, iTunes and Yahoo Music...

AEV reaches 300 landmark with Delaware.( Association of Event Venues )(Brief Article)
November 30, 2005... Wembley Stadium's hospitality provider, Delaware North Companies, has become the 300th member of the Association of Exhibition Organisers and its two adjoining bodies, the Association of Exhibition Contractors and the Association of Event...

Light up the Room.(Royal Courts of Justice )(Brief Article)
November 30, 2005... Judge for Yourself, an event to showcase the talents of four event suppliers took place at the Royal Courts of Justice on 4 October. Entertainment producers Private Drama teamed up with caterer and event designer The Admirable Crichton, the...

Opinion: Noble art of belting each other should be heeded.(sport competitions in a party or event)(Brief Article)
November 30, 2005... You find inspirational examples of good event work in the strangest of places. A sporty friend recently tested his fitness and manhood (although I thought it was his head that needed testing) in the ring at a White Collar Boxing tournament...

International: Crown stages Shanghai SAB Miller activity.(Crown Business Communications organises events)(Brief Article)
November 30, 2005... Crown Business Communications produced a programme of event activity for global brewing giant SAB Miller in Shanghai recently. The three-day event in September saw the UK agency produce branded activity around a management conference for...

International: Expomedia plans for overseas expansion.(Expomedia Group PLC)(Brief Article)
November 30, 2005... Expomedia Group has launched a licensing division to break into new global markets. The London-based company that manages five venues and many exhibitions in countries including India, Montenegro, Morocco, Poland and Russia, has also...

International: Montgomery inks food deal for America.(Montgomery International signs agreement with Miami World Trade Centre)(Brief Article)
November 30, 2005... UK-based organiser Montgomery International has signed a joint-venture agreement with the Miami World Trade Centre to develop an existing exhibition and conference for the US food and drink market. The Americas Food & Beverage Show and...

Penguins' day shows off its new position.(Agency Penguins Events drops Event from its name and comes with a new corporate logo)(Brief Article)
November 30, 2005... Agency Penguins Events has dropped the later part of its name following a repositioning that boasts a new logo and corporate identity. Corporate buyers were afforded a preview of the re-brand during a taster day at the Carlton Tower hotel,...

Christmas will come early at Earls Court 2.(DMG World Media Ltd. with Earls Court & Olympia Group to celebrate Christmas)(Brief Article)
November 30, 2005... Earls Court and Olympia's in-house organiser, Trend and Culture, has teamed with DMG World Media to transform Earls Court Two into a pounds 3m Christmas-themed attraction. Santa Land will take place at the west London venue from 3-23...

Excel to host a three-day culinary show.(Expo International to host a food festival)(Brief Article)
November 30, 2005... Organiser Expo International has launched a three-day global food and drink show, which is set to debut at Excel London in June. The World Festival of Food & Drink is scheduled to take place from 23-25 June and will target affluent...

Mitchell leaves pioneer firm.(Fergus Mitchell and James Latham leave Opex Event Management)(Simon Wall has been promoted)(Brief Article)
November 30, 2005... Fergus Mitchell has followed the lead of his co-founder and fellow managing director of the Opex Group-owned production firm Interactive New Media (INM) James Latham and stepped down from the role after 15 years. Latham left the company...

Expo figures could record fewer visitors.
November 30, 2005... CMP Information's Call Centre Expo is expecting its show audit to report a reduction in visitors following its September outing at the Birmingham NEC. The Audit Bureau of Circulation will state that the annual exhibition for the call...

Stadium says seat licences are selling out.
November 30, 2005... Wembley Stadium has announced that three out of the five sections of its gold and silver ten-year seat licences have now sold out. Interest in the Club Wembley seat offer has rocketed since the England football team's qualification for the 2006...

Evolve will put carnival party on the menu.(Evolve Venue Management with London club Guanabara launches Christmas party package)(Brief Article)
November 30, 2005... Evolve Venue Management has teamed up with Brazilian-themed London club Guanabara to launch a carnival-styled Christmas party package. Blame it on Rio offers three levels of package - a full-concept dinner package, full-concept canape...

CMP calls on firms to set the agenda.(CMP Information Ltd. manages International Confex 2006 )(Brief Article)
November 30, 2005... CMP Information is calling on the industry to help shape International Confex 2006 by asking businesses to submit proposals for its conference. The team has identified key topics for the event such as choosing the right agency, maximising...

Show prepares dance fever.(Organiser Value Added Events debuts consumer exhibition)(Brief Article)
November 30, 2005... Organiser Value Added Events is set to debut a consumer exhibition targeting dance enthusiasts at Olympia next year, following resurgence in the genre. Dance London, which is scheduled to take place from 22-23 April, will allow visitors to...

Brando renews its BT push for Phone Book.
November 30, 2005... Agency Brando, the new experiential arm of Band and Brown, has embarked on a second Living by the Book campaign for the Phone Book from BT. The debut activity, which ran for three months last year, won two Event awards, including one in...

WTM set to be biggest since its inception.
November 30, 2005... Reed Travel Exhibitions has declared that this month's World Travel Market (WTM) will be the largest show to date, with a fourth consecutive annual increase in exhibitor space. More than 5,000 national tourist offices, tour operators,...

Most firework accidents at corporate dos.(corporate events)(Brief Article)
November 30, 2005... More injuries from fireworks happened at corporate events than elsewhere during last year's autumn fireworks season, according the Department of Trade and Industry. Corporate events top a place-of-accident chart, with 590 incidents...

Event Awards 2005: Industry stars sparkle.
November 30, 2005... October's Event Awards saw the cream of the sector being recognised for producing outstanding activity. The Riverbank Park Plaza Hotel acts as a stunning backdrop for the bash DMW's Fruitstock for Innocent wins Most Improved...

Special Report: Terrorism - How to take preventative steps.
November 30, 2005... AEO projects director John Sanders advises venue chiefs to undertake rigorous planning in case the worst should happen. Even before the terrorist attacks in London on 7 July this year, terrorism had long been a major concern to those...

Exhibiting: Knowing fear is vital for sellers.
November 30, 2005... There are four types of buyers, and exhibitors that are able to recognise them will have an advantage over their rivals, according to Simon Naudi. Research shows that people generally do not like to be sold to - instead they prefer to buy....

Live Issue: Nokia - Centre stage for Nokia.
November 30, 2005... Mobile communications giant Nokia is increasingly associating itself with live music events. Claire Bond looks at how the Finnish corporation is using its tie-ins with festivals and concerts to target the youth market. As mobile technology...

Showcase: Weekend at Dave's.(Brand Events organises show at Excel London)
November 30, 2005... Brand Events has tapped into the weekly lads' mag market for its new show. Claire Bond joins the boys at Excel London. According to organiser Brand Events, everyone has a mate called Dave. What Dave would do should he be fortunate enough to...

Campaign: T-Mobile Street Gigs.
November 30, 2005... T-Mobile has had success by luring its customers to invitation-only shows by hot rock bands. Mike Fletcher hears how the scheme is set to expand. During the summer, mobile network provider T-Mobile set out to give its customers an intimate...

Profile: Sarah Lowe.(event organiser)
November 30, 2005... Sarah Lowe is relishing the challenges of converting a popular television property programme into a successful bi-annual exhibition. She tells Lorraine Francisco about the event's popularity with exhibitors and how its potential for growth is...

Annual Round-up: 2005: a year in headlines.(exhibitions, marketing events)
November 30, 2005... As the year nears its end, Mike Fletcher reviews 11 months in exhibitions and live events that have resulted in a victorious 2012 Olympic bid for the capital and moves toward a single industry voice for exhibitions. JANUARY The dawn...

Outdoor Suppliers: The sound of music 2005.
November 30, 2005... The success of this year's UK outdoor music festivals was in no small measure down to a wealth of supplier activity, which assured their smooth running and success. Jennifer Creevy highlights the most notable events. NOKIA ISLE OF WIGHT...

UK Venues: State of the nation.
November 30, 2005... The country's venues have been fighting against the economic downturn by investing in and improving their spaces to attract clients, writes Clive Walker. Economic slowdown has accelerated innovation across the UK event industry this year....

International Exhibiting: How stands deliver.
November 30, 2005... Lorraine Francisco examines four companies' stands and looks at how their experiences of working in different countries have shaped how they operate. Client: Unifrax Show: Power-Gen Europe, 28-30 June 2005, Fiera Milano, Milan, Italy...

Movers & Shakers: Appointment at Nomadic Display.
November 30, 2005... Debbie Marles has been appointed head of sales at Nomadic Display and will lead 25 staff. Marles was previously UK sales and marketing director at manufacturer Muraspec/Omnova Solutions.

Movers & Shakers: Appointment at Charter Broadcast.
November 30, 2005... Ed Everest has been hired as managing director of television equipment rental company Charter Broadcast, part of the Blitz Charter Group. He joins from outside broadcast specialists O21. Blitz Charter Group announced a pounds 1.8m profit in the...

Movers & Shakers: Appointment at PSL Presentation Services.
November 30, 2005... David Hudson has joined agency PSL Presentation Services as head of sales. Hudson has ten years' experience in the events industry; his most recent role was as business development director at marketing agency The George P. Johnson Company,...

Movers & Shakers: Appointment at Excel.
November 30, 2005... Natalie Tomlinson and Martin Bromley have been appointed as senior account managers at Excel London's conference and events division. Tomlinson previously worked as assistant regional director of sales for Sol Melia Hotels and Resorts, and...

Movers & Shakers: Appointment at Hotel Brokers International.
November 30, 2005... Vanessa Timms has joined meetings and events solutions provider Hotel Brokers International as account manager. She will be responsible for the Deloitte account, whose conference business is valued at more than pounds 5m per annum. She joins...

Movers & Shakers: Appointment at Top Banana.
November 30, 2005... Jamie Teale has been appointed as production assistant at agency Top Banana. Teale joins from vacuum manufacturer Vax where he worked as a product assistant, providing art direction at photo shoots and developing creative briefs for agencies...

Movers & Shakers: Appointment at Brando.
November 30, 2005... Pippa Cranham has joined agency Band and Brown's new experiential arm Brando as group account director. She previously held the position of head of PR at agency The Big Group where she worked on the Mobos and the Brit Awards for Mastercard....

Movers & Shakers: Appointment at Haygarth.
November 30, 2005... Martin Steel has been promoted to creative director at agency Haygarth, where he was previously deputy creative director. He recently announced the launch of Haygarth Sports Marketing, set up by former marketing director of Jordan Grand Prix...

Movers & Shakers: Appointment at The Lounge.
November 30, 2005... Kate Thurlwell has been named business development manager at agency The Lounge. She previously held the same role at Virgin's youth marketing division D3 for three years. Former Virgin D3 managing director James Layfield and business partner...

Movers & Shakers: Appointment at Mice OCM.(Freddie Guilmard joined)(Brief Article)
November 30, 2005... Freddie Guilmard has been appointed as strategic business director for Northampton-based agency Mice OCM, part of the Mice Group. Mice OCM managing director Mark Spragg said: 'Freddie is a great addition to the management team at Mice OCM and...

Movers & Shakers: Appointment at Mobile Media.
November 30, 2005... Marion Cronin has been promoted to sales director of agency Mobile Media after it merged with agency Freight Media in February for pounds 1m. Cronin had worked for Freight Media as sales executive. Mobile Media supplies vehicles with...

Movers & Shakers: Appointment at RPM.
November 30, 2005... Tracy Sorgiovanni and Simon Couch have been hired as account directors at agency RPM. Couch has worked for RPM since 2000, his most recent role was as senior account manager. He will be in charge of field marketing campaigns.

Event Marketplace: Services Helpline.
November 30, 2005... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com. BRAND NEW GOODS Q. I'm an event organiser and am always stuck for ideas for gifts in goodie bags at our...

Diary: Trade Secrets.
November 30, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which award-winning supplier had aspirations to open London's first ice bar but has been beaten to the punch by the...

Diary: Read it and (your eyes will) weep..(Adam Dant to create new words)(Brief Article)
November 30, 2005... Not to be confused with eighties pop star Adam Ant, (although without the white stripe across the nose it is unlikely he would be) the British artist Adam Dant was commissioned by Etc venues to create a lexicon of neologisms (come on, look it...

Diary: Dant launched.(Guild of Neologists come up with new interesting words)(Brief Article)
November 30, 2005... The Guild of Neologists, and Etc venues invited its clients to become Guild members to help come up with new business and London-related words. The firm has been collecting words since last November. The lexicon was launched at The Hatton on 6...

Diary: Crown buys the farm..
November 30, 2005... No, don't worry, no-one's died. Catering firm The Crown Group has taken that one step further to ensure it only offers fresh food by buying its own organic farm. The firm, which owns various catering companies, including Midsummer House...

Diary: Turkey not to be sniffed at..(Interstate Commerce Commission comes with humorous advertisement)(Brief Article)
November 30, 2005... You'd have thought that with people cowering at the thought of sniffling fowls, a turkey wouldn't be the ideal star of an ad at the moment. But the ICC has put its faith in a cartoon version of one of our feathered friends, along with a cow...

Diary: Boo! Hiss!..(London Zoo stages first event with European Events)(Brief Article)
November 30, 2005... The autumn leaves may still be clinging to the trees but the Christmas onslaught is truly here as panto fever takes over the events calendar. London Zoo will stage its first panto, organised by European Events, called Dick Whittington and his...

Diary: Dick gets the Abi habit..(Dick Tee, Abi Titmuss )(Brief Article)
November 30, 2005... Dick Tee lived an average teenage boy's wet dream when he worked closely with the infamous Abi Titmuss during the Weekend at Dave's show at Excel London in September. Tee works for agency That's EnTEEtainment and production managed the Abi...

Diary: Grub is high point of Henrik's Day..
November 30, 2005... Conference venue Highpoint, in Leicester, created a 'Jamie's Kitchen'-style atmosphere by inviting three NVQ Level 3 cookery students from Leicester College to prepare a three-course meal for two, made from fresh British ingredients from...