Marketing Event articles from November 2004

Marketing Event archives from November 2004

From the editor: Clarion's European journey may take Midlands detour.(Editorial)
November 30, 2004... A management buy-out from Earls Court & Olympia Group (ECO) by in-house organiser Clarion Events (page 6) was predicted by us back in February 2003. Then, the context was Clarion managing director Simon Kimble as being one to watch. Almost two...

CEA rule forces marketer out after job loss.(Corporate Event Association)(Brief Article)
November 30, 2004... Simon Gillespie will be forced to step down as marketing director of the Corporate Event Association (CEA) after his employer, agency Sportsworld made him redundant in October. CEA rules stipulate that people on the board must work for...

Clarion plots assault on Europe after MBO.(management buy-out)(Brief Article)
November 30, 2004... Clarion Events is on the hunt for European exhibitions to add to its portfolio in the wake of the organiser's pounds 45m management buy-out. Clarion managing director Simon Kimble, who led the sale from Earls Court & Olympia Group (ECO),...

Robinsons in firework gala sample drive.(Brief Article)
November 30, 2004... Agency Impetus handed out 34,000 samples of Robinsons drinks at two brand-owned firework events. The two displays on 5 and 6 November organised by agency KLP and held at Glasgow Green in Scotland and Alexandra Palace in London respectively...

Reed UK chief gets Berends on board first.(Appointment)(Brief Article)
November 30, 2004... Incoming Reed Exhibitions UK chief executive Alastair Gornall has made his first appointment. Consultant Alison Berends joins the company as marketing development director with a place on the board. Gornall pounced to secure Berends after...

Web war looms in grant row.(UK Trade and Investment)(www. exhibitions.co.uk)(Brief Article)
November 30, 2004... An online database of UK shows is being threatened with closure as government department UK Trade and Investment (UKTI) reviews the website's funding. UKTI has backed www. exhibitions.co.uk for four years, but has now decided to throw its...

Ex-NEC leader Horgan heads to Middle East.
November 30, 2004... Former NEC Group commercial director Simon Horgan has landed a job in Dubai with real-estate developer Nakheel. The appointment comes as the Birmingham venue begins interviewing for Horgan's successor. Nakheel is one of the United Arab...

London wine attraction to broaden offer.(Vinopolis )(Brief Article)
November 30, 2004... London wine attraction Vinopolis is expanding its offer with a whisky house and the inclusion of Taylor's Port in its tasting tour. The announcement of the changes coincided with Vinopolis's fifth birthday, which it celebrated with a...

Ideal Home under fire from housing charity.(Brief Article)
November 30, 2004... Homeless charity Shelter has hit out at the Autumn Ideal Home Show with a graphic poster campaign outside the west London exhibition. The large-format posters dominated the exit from the Earls Court underground station that leads to the...

Boat fair wins top prize from tourism body.(Schroders London International Boat Show; Novotel London West )(Brief Article)
November 30, 2004... The Schroders London International Boat Show and Novotel London West were among the big winners at the First Rate Travel Services Visit London Awards. The Boat Show scooped Best Event, while the Novotel in Hammersmith took home the...

Germany puts brake on fall in visitor figures.(Brief Article)
November 30, 2004... The German exhibition market may have halted the decline in visitor numbers according to the latest figures from trade fair association AUMA. The AUMA German Trade Fair Industry 2003/2004 review found that trade shows staged early in 2004...

Confex rejigs show features.(Brief Article)
November 30, 2004... International Confex has unveiled a series of initiatives for the 2005 event. New attractions at the show, which takes place at Earls Court from 15-17 February, include an advice and research centre, for which visitors will be able to...

Big Showman finale to 2004 outdoor year.(Brief Article)
November 30, 2004... The curtain came down on the 2004 outdoor event season in late October with the end of the two-day Showman's Show at the Newbury Showground in Berkshire. Arena Structures built a 55ft-high Tension Fabric Structure (TFS) with a restaurant...

De Boer retains MTV structures contract.(Brief Article)
November 30, 2004... MTV Networks Europe has reappointed De Boer Structures to supply temporary buildings for the 2004 MTV Europe Music Awards. The decision follows the success of the New Galaxy Structure, which housed last year's MTV Music Awards held in...

ITMA stages crisis seminar.(Incentive Travel and Meetings Association)
November 30, 2004... The Incentive Travel and Meetings Association (ITMA) is helping its members with risk management issues. A seminar in October briefed more than 20 event workers on their legal obligations and advised them on how to deal with crises....

Getting to know you.(Visit London )(Brief Article)
November 30, 2004... Excel and tourism group Visit London joined forces to stage a familiarisation trip for hosted event buyers in October. New London Now included a tour of the Docklands and a party in Excel's Platinum conference suite to mark its re-opening.

Ex-RSVP chief joins directory to launch fair.(Appointment)(Square Meal )(Brief Article)
November 30, 2004... Former RSVP show director Katy Bromwich has joined restaurant directory publisher Square Meal to launch a venue-focused exhibition. Venues 2005 will be held in the City of London in September, but an exact date and time is still to be...

Restaurant Live latest show to debut at Business Design Centre.(TRG Group )(Brief Article)
November 30, 2004... Restaurant Live became the latest show to debut at London's Business Design Centre, when it ran from 11-12 October. The two-day exhibition organised by TRG Group featured celebrity chefs in action in The Live Theatre, an area focused on...

G-Mex hosting second SkillCity event.(Brief Article)
November 30, 2004... G-Mex in Manchester is hosting a second SkillCity event from 8-11 December following the success of the first exhibition, which attracted 25,000 visitors to the venue in February. SkillCity Northwest has the support of Regional Learning &...

White Street Studios launches Studio 1 as event space.(Brief Article)
November 30, 2004... Whitfield Street Studios, a world famous recording studio in London's Soho, has launched its Studio 1 as an event space for parties, product launches, receptions and dinners. The 223sq m space is available with projection screen, late opening...

Samsung brings Kick2Win promotion to life.(Brief Article)
November 30, 2004... Samsung brought its Kick2Win promotion to life courtesy of Geoff Howe Marketing Communications at the O2 Scrum in the Park event on 10 October. Geoff Howe devised a 30sq m stand in London's Regent's Park, which showcased the latest handsets and...

Sandown Park starting point for London to Bright Smart Run.(Sandown Park; London to Brighton Smart Run)(Brief Article)
November 30, 2004... Sandown Park was the starting point for the London to Brighton Smart Run, which involved more than 1,000 Smart cars in late September. Enthusiasts brought their Smart automobiles to the Surrey racecourse where awards were handed out for the...

American Airlines appoints Studio Liquid.(Brief Article)
November 30, 2004... American Airlines has appointed Studio Liquid, run by former Qudos Design director Anton Jerges, to help launch its direct route to Miami, Florida. Studio Liquid used rollerblading promotional staff to carry out guerrilla sampling activities...

Michael Stoneham dies at home in France.(Traffex exhibition)(Obituary)
November 30, 2004... Michael Stoneham, founder of the Traffex exhibition, has died at his home in France after a year-long battle with cancer. He sold Europe's largest parking exhibition and conference to Brintex in 1997 and retired from the business in 1999....

Ultimate Experience teamed up with Quintus Events to stage The London Bierfest in October.(Ultimate Experience; Quintus Events)(Brief Article)
November 30, 2004... The Ultimate Experience teamed up with Quintus Events to stage The London Bierfest at Old Billingsgate in the City over four days in early October. More than 5,000 visitors soaked up the Bavarian atmosphere and drank steins of Paulaner...

Savings group goes to Wales with ID project.(Agency ID )(Brief Article)
November 30, 2004... Agency ID has completed a campaign in Cardiff for direct savings bank ING Direct. The October drive targeted commuters at Cardiff train station with free tea, coffee and branded doughnuts. ING Direct-branded rickshaws gave free rides to...

Portsmouth honours Trafalgar bicentenary.(Portsmouth council )(Brief Article)
November 30, 2004... The Royal Navy is to re-enact the Battle of Trafalgar to mark next year's 200th anniversary of Lord Nelson's victory over Napoleon. The tall ship spectacle will culminate in a massive firework display and illumination of the fleet. The son...

London venue fair lifts lid on feature areas.(Exposure Event Creations )(Brief Article)
November 30, 2004... London Venue Expo organiser Exposure Event Creations has unveiled a series of feature areas for next year's debut show. The exhibition, which will showcase venues within the M25, will include live interactive workshops focusing on food and...

Wembley sets sights on casino-led resort.(Brief Article)
November 30, 2004... Wembley London owner Quintain Estates and Developments has agreed a deal with US company Caesars Entertainment to build a casino-led leisure resort at the north London site. The joint venture, which forms part of Quintain's plans to...

BDC stubs out smoking with outright ban.(Business Design Centre)(Brief Article)
November 30, 2004... The Business Design Centre (BDC) has become the first exhibition centre in Britain to implement a total ban on smoking. The move follows a poll of organisers in which a majority supported a no-smoking policy at the venue in Islington, north...

Bluehat plans event around Da Vinci Code.(Bluehat UK )(Brief Article)
November 30, 2004... Team-building outfit Bluehat UK has launched a corporate event based around the best-selling novel The Da Vinci Code. The event comprises a trail of clues with connections to works of art, riddles and codes linked to historical facts and...

In my view: To stay on top we have to move hearts and minds.(Brief Article)
November 30, 2004... It's official. Event marketing delivers the best return on investment across the marketing spectrum pushing previous ROI stars - web marketing, direct marketing and sales promotion - back into second, third and fourth respectively. This...

Event Marketing: Winning at the numbers game.
November 30, 2004... Accurate analysis of event marketing is its biggest weapon in the fight to secure budgets, writes Claire Bond. Return on investment (ROI) is fast becoming the event industry's trump card. Recent research by The George P Johnson Company...

Research File: Great expectations.
November 30, 2004... Companies are expecting big returns from exhibiting at shows - and with good cause. Mike Fletcher analyses the results of the latest industry research on ROI. Most exhibitors expect to recoup the cost of exhibiting threefold in terms of...

Live Issue: Employee Events - Internal affairs.
November 30, 2004... With companies striving to get employees to live and breathe the values of their brands, internal events for staff are becoming big business. Abigail Wills reports. In a recent survey of 150 event organisers, internal company events were...

Profile: Caroline Hollings.
November 30, 2004... Caroline Hollings runs agency B-Live where she has access to a global network of companies and thousands of staff through parent outfit Publicis. She tells Mike Fletcher about her musical past and how she got Pavarotti to sing for his supper....

Showcase: Autumn Ideal Home Show.
November 30, 2004... Claire Bond reports from the DMG-organised exhibition that aims to make the most of the DIY craze sweeping Britain. Last year, DMG World Media added the Autumn Ideal Home Show to its portfolio of consumer events to capitalise on the...

Field Marketing: Client concepts.
November 30, 2004... Three companies with three very different budgets explain the thinking and execution behind their campaigns to Steve Hemsley. While over the page, five field marketing disciples reveal what they think makes the perfect brief. COMPANY: The...

Middle East: 10 of the best Arabian sites.(Directory)
November 30, 2004... The oil-rich gulf states have been developing exhibition facilities to keep pace with the rapidly expanding market. Adam Woods eyes the pick of the bunch. ABU DHABI INTERNATIONAL EXHIBITION CENTRE With the arrival of its...

Exhibition Stands: Extras as standard.
November 30, 2004... It's not enough for stand companies just to supply stands. Clients today expect - and get - a whole lot more, writes Abigail Wills. Stand design companies have long realised the benefits of offering additional products and services, such as...

UK Venues: Country life.(clients are discovering the joys of rural Britain)
November 30, 2004... An increasing number of event organisers and their clients are discovering the joys of rural Britain. Jane Stanbridge joins in the rush to get away from it all. With so many first-class hotels, museums, converted warehouses and...

UK Venues: Ringing the changes.
November 30, 2004... It's been another busy year for UK venues with major boardroom shake-ups and a series of aggressive development programmes. Claire Bond charts the past 12 months and looks ahead to 2005. ABERDEEN EXHIBITION & CONFERENCE CENTRE This...

Movers & Shakers: Ops Direct.(Promotions)(Brief Article)
November 30, 2004... Simon Tozer has been promoted to managing director at Ops Direct. The move will allow group managing director Andy Gibb to concentrate fully on his role of managing the Opex Group of companies as a whole. Tozer co-founded Ops Direct in 2000.

Movers & Shakers: NEC Group.(Appointment)(Brief Article)
November 30, 2004... Roger Dickens has been appointed chairman of the NEC Group. He takes over from Roger Burman who will be retiring from the board in January 2005. Dickens was previously president of Birmingham Chamber of Commerce and Industry.

Movers & Shakers: Businesss Design Centre.(Appointment)(Brief Article)
November 30, 2004... Graham Stephenson and Max Bull have taken on new roles at the Business Design Centre. Stephenson has been appointed to the board as commercial director having joined the north London venue in 1999 as a project manager in the event organising...

Movers & Shakers: CMP Information.(Brief Article)
November 30, 2004... John Wallace is joining organiser CMP Information as group marketing manager for the fire, safety and security portfolio of shows. Wallace previously served as marketing director at the Association of Exhibition Organisers.

Movers & Shakers: Ipex 2006.(Appointment)(Brief Article)
November 30, 2004... Rachael Stroud has been appointed marketing manager on IIR show Ipex 2006. Stroud has worked for the exhibition organiser for two years, previously serving as marketing manager on shows including Vitafoods International and International...

Movers & Shakers: RPM.(Appointment)(Brief Article)
November 30, 2004... Sofia Fogelfors, Harriet Hault and Gemma Still have joined brand experience agency RPM. Fogelfors joins as planning executive, while Hault and Still have been appointed account executives.

Movers & Shakers: Fortesqueue.(Appointment)(Brief Article)
November 30, 2004... Sarah Carey has joined event management company Fortesqueue's as account manager. She has worked in the industry for 11 years and in her new role will be responsible for developing and managing events on behalf of the company's blue-chip...

Movers & Shakers: De Vere Slaley Hall.(Brief Article)
November 30, 2004... Ashley Myers and David Devennie have joined hotel and golf spa resort De Vere Slaley Hall as general manager and deputy general manager respectively. Both will be working with their teams to promote the venue as a prime conference and corporate...

Movers & Shakers: USP Group.(Apoointment)(Brief Article)
November 30, 2004... Gill Kingston has been appointed director of events at the USP Group to head its new events division, USP Live. Kingston has previously worked in events and promotions at Kiss FM, The Chrysalis Group and the Ministry of Sound.

Movers & Shakers: Asia World Expo.(Brief Article)
November 30, 2004... Peter Sutton has been appointed chief operating officer of Asia World Expo, the new exhibition and event venue at Hong Kong International Airport. Sutton will be responsible for the day-to-day operations of AsiaWorld-Expo, which is scheduled to...

Movers & Shakers: Creative Technology.(Scott Burges)(Gerry Francke)(Scott Russell)(Brief Article)
November 30, 2004... Scott Burges, Gerry Francke and Scott Russell have joined supplier Creative Technology. Burges takes on a liaison role as audiovisual services manager, Francke assumes the role of account/project manager, while Russell will serve as concert...

Movers & Shakers: Headcount Worldwide Field Marketing.(Diane Jackett)(Brief Article)
November 30, 2004... Diane Jackett has joined Headcount Worldwide Field Marketing as client services director. Jackett has worked for several years in sales promotion and brand experience across both the client and agency sides of the business.

Movers & Shakers: ESP Recruitment.(Emma Castle)(Brief Article)
November 30, 2004... Emma Castle joins recruitment firm ESP Recruitment as account executive specialising in venues. She previously worked as event manager for Conran's Bluebird Events.

Movers & Shakers: Messe Frankfurt.(Detlef Braun)(Brief Article)
November 30, 2004... Detlef Braun has been appointed managing director of Messe Frankfurt in Germany. The 44-year-old joins from international advertising agency J Walter Thompson where he was chairman and chief executive.

Event Marketplace: Services Helpline.(Brief Article)
November 30, 2004... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com. CURTAIN CALL Q: I am organising a daytime awards ceremony in an exhibition hall and need to dress the...

Diary: Trade Secrets.(Brief Article)
November 30, 2004... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1: Which big-hearted organiser is training for the Nike 10k Night run in aid of Leukaemia research? 2: Which agency...

Diary: Miss behaviour.(11th Alternative Miss World Contest)(Brief Article)
November 30, 2004... It's 'organised chaos modelled more on Crufts than Miss World', according to Andrew Logan, the man behind the 11th Alternative Miss World Contest, which took place at Cirque in Leicester Square in October. Host Julian Clary attempted to keep...

Diary: And so to bed.(Brief Article)
November 30, 2004... Steve Malkin, organiser of the Giant Sleepover event and famous for sending 8,500 children to sleep without the aid of a good story earlier this year, is preparing for a bigger and better slumber party across the country in 2005. The 2nd Giant...

Diary: Gothic horror.(MTV Networks Europe appointed supplier Blackout to create a Gothic wilderness )(Brief Article)
November 30, 2004... Boys don't cry, according to the Cure song, but Diary suspects that many fans of the goth rock legends choked back more than a few tears when they saw frontman Robert Smith looking like an overweight Bette Davis in Whatever Happened to Baby...

Diary: Pump it up.(Airquee's pub has a mock Tudor interior and enough room for 30 thirsty customers)(Brief Article)
November 30, 2004... From the people who brought us the world's first inflatable church - no, we're not talking about Voice of an Angel star Charlotte - comes the pub that can be blown up and ready for serving in just ten minutes. Airquee's pub has a mock Tudor...

Diary: Chester draws.(Nomadic Display on the hunt for young wannabees )(Brief Article)
November 30, 2004... Nomadic Display is going 'On the Pull' with the Hollyoaks gang. Phil Redmond and his Chester-based soap crew are on the hunt for young wannabees who want to move to a place where it's still legal to shoot Welsh people with a crossbow after...

Diary: Pedal Power.(Brief Article)
November 30, 2004... These seven businessmen from the Midlands and the Northwest of England are currently on a gruelling 2,300-mile charity bike ride from Olympic host city Athens to London. As they pedal their way across the Alps, Event Marketing Solutions unit...