Marketing Event articles from November 2003

Marketing Event archives from November 2003

FROM THE EDITOR: All the world's a stage and trade fairs are no exception.(Brief Article)
November 11, 2003... Exhibitions that bring countries together often produce an element of theatre that is rarely seen at shows focusing on UK markets. One obvious example is the cast of the London West End musical Bombay Dreams opening the World Travel Market at...

Games outfit in Xmas push with shop tour.(DVCX Experiential Marketing )(Brief Article)
November 11, 2003... Electronic Arts (EA) has hired DVCX Experiential Marketing to showcase its console video games in the run-up to Christmas. DVCX will tour ten UK shopping centres including Bluewater in Kent, Lakeside in Essex and Manchester's Trafford...

Haymarket launches trade show offensive.(Brief Article)
November 11, 2003... Haymarket Exhibitions is branching out into business-to-business shows following the appointment of a divisional director. Dominique Loral will join the consumer show organiser on 8 January. She is currently business development director of...

ECO teams up with MGM for casino project.(Brief Article)
November 11, 2003... Earls Court & Olympia Group (ECO) is a step closer to its ambition to turn part of the west London site into a Las Vegas-style gambling and entertainment complex after signing a deal with gaming giant MGM Mirage. Olympia could become home...

NEC releases book to raise global profile.(Brief Article)
November 11, 2003... The NEC has launched a trade fair directory to be distributed around the world as part of a drive to attract more international visitors. More than 4,000 directories will be sent to commercial overseas posts, trade promotion agencies, the...

Dee walks out of EVA after row.(Exhibition Venues Association)(Brief Article)
November 11, 2003... Royal Horticultural Halls (RHH) managing director Rene Dee has quit as deputy chairman of the Exhibition Venues Association (EVA). He resigned after a row broke out over a personnel matter during a board meeting on 6 October. Dee has since...

den Bieman is named as new De Boer leader.(Theo den Bieman managing director)(Brief Article)
November 11, 2003... De Boer Structures has made Theo den Bieman managing director. He joined the company last year to restructure the US division. den Bieman replaces Jan Jaap Majoewsky who left the company after only 18 months in September. He is...

Puma lines up sports trial to push clothing.(Brief Article)
November 11, 2003... Puma will promote its 2004 female clothing range with its second global sporting challenge organised by agency Relay Sports & Leisure Marketing. The 4some challenge will target women aged 18-30. Next summer 80 teams of four will take part...

SECC unveils plan for arena in pounds 350m rejig.(Scottish Exhibition and Conference Centre)(Brief Article)
November 11, 2003... The Scottish Exhibition and Conference Centre (SECC) has unveiled plans to build a pounds 50m arena as part of a mammoth pounds 350m redevelopment scheme. The QD2 project at the Queen's Dock in Glasgow will transform the 64-acre SECC site...

TJW snaps up hit horse show.(TJW Exhibitions )(Brief Article)
November 11, 2003... Events & Exhibitions director Sarah Cartwright has sold Equus - The Horse Event to TJW Exhibitions for an undisclosed sum. The equestrian event will return to Excel in London's Docklands for its fourth year from 16-18 April with a new...

Yuletide event gets ready for north spin-off.(Brief Article)
November 11, 2003... Clarion Events' Spirit of Christmas show is set to make its debut in the north of England at Manchester's G-Mex centre. Spirit of Christmas, G-Mex takes place from 28-30 November with 250 retailers and manufacturers exhibiting gifts and...

Ex-NEC director starts new job at rival facility.(Trevor Land hired at Stoneleigh Park)(Brief Article)
November 11, 2003... Trevor Land, a former NEC director, has been appointed non-executive director at rival venue Stoneleigh Park. Land left his role as operations and liaison director at the Midlands venue in June after 21 years. He joined the Stoneleigh Park...

Simply Events to debut with security expo.(Brief Article)
November 11, 2003... Simply Events, the organiser set up by former Tarsus Group executive director Adrian Broadbent will stage its first show next month. Air&Port Security Expo Europe will take place from 3-4 December at the Wiesbaden exhibition centre in...

AEO strikes deal for exhibition research.(Association of Exhibition Organisers)(Brief Article)
November 11, 2003... The Association of Exhibition Organisers (AEO) has struck a deal with Nielsen Media Research to analyse exhibitions alongside other forms of media. Nielsen will research spend on stand space and present its findings to marketers,...

Bookings soar at Ally Pally.(Alexandra Palace)(Brief Article)
November 11, 2003... Exhibition bookings are up at Alexandra Palace. The north London venue has attracted three launch shows and lured Excursions 2004 away from Excel. Excursions 2004 showcases family attractions, destinations and accommodation and is a joint...

Trainer urges debut fairs to get clued up.(Brief Article)
November 11, 2003... Companies organising exhibitions for the first time need to be experts about their chosen sector, according to Answers Training International principal consultant Brian Wiseman. 'You need to be an industry guru as you may have to shift the...

Drive & Survive pair resign to start agency.(Brief Article)
November 11, 2003... Two colleagues at Drive and Survive (D&S) have quit the driving event firm to set up The Drive Agency (TDA). Heidi Tomlinson, previously managing director of the events division at D&S, has teamed up with former project manager Neil...

NEWS IN BRIEF: Reed Travel Exhibitions announces five countries have take space.(Brief Article)
November 11, 2003... Reed Travel Exhibitions has announced that five more countries have taken space at this year's World Travel Market. Vietnam, Bonaire, Abu Dhabi, Albania and Belarus will see the number of exhibiting countries increase to 189 compared with 184...

NEWS IN BRIEF: All Leisure wins a pounds 27m contract.(Royal Berkshire Conference Centre food services)(Brief Article)
November 11, 2003... All Leisure, the sports and hospitality division of the Compass Group, has won a pounds 27m contract to provide catering, hospitality and event services at Reading FC and the adjacent Royal Berkshire Conference Centre. The seven-year deal will...

NEWS IN BRIEF: Eat to the Beat complete a 16-week programme.(Brief Article)
November 11, 2003... Eat to the Beat has completed a 16-week programme of event catering across the US for Mercedes-Benz and its promotional tour of the new C-Class range. Eat to the Beat supplied six catering managers who set up temporary facilities in venues in...

NEWS IN BRIEF: Ralph Lauren hires agency ID.(Brief Article)
November 11, 2003... Ralph Lauren has hired agency ID to implement the second phase of its Polo Blue fragrance launch. ID brand ambassadors will tour the country in December in branded Porsche Boxsters handing out samples to more than 75,000 consumers. The teams...

NEWS IN BRIEF: ABC launches an email service.(Brief Article)
November 11, 2003... The Audit Bureau of Circulations (ABC) has launched an email service that allows show organisers to request and receive updates of all ABC data. The eAlerts can be signed up to via the ABC website at www.abc.org.uk and users may select a range...

NEWS IN BRIEF: The Foreign Press Association appoints Evolutions Live.(Brief Article)
November 11, 2003... Evolutions Live has been appointed by The Foreign Press Association to stage its annual awards ceremony this year. Hosted by TV presenter Clive Anderson, the event for 350 guests will take place at the Sheraton Park Lane hotel (pictured) on 25...

NEWS IN BRIEF: Complete to stage an exhibition at the Industrial Museum in Bristol.(Brief Article)
November 11, 2003... Complete is to stage an exhibition for businesses in the South-west next year at the Industrial Museum in Bristol. Theme 2004, an acronym for teambuilding, hospitality, exhibition, marketing and event services will take place on 12 May....

UK companies set sights on events.
November 11, 2003... Exclusive Report shows event marketing set to gain at expense of other forms of advertising. Event marketing offers a better return on investment (ROI) than sales promotion or more traditional forms of advertising, according to research...

IN MY VIEW: Success will follow if we get the measure of events.(Column)
November 11, 2003... The main conclusion I drew from our UK Trends in Event Marketing 2003 survey is that the discipline has come of age. It now accounts for 34% of overall marcomms budgets (up 4% from 2002), and 85% of the 2,400-plus companies contacted for the...

Travel group targets procurement issues.(Brief Article)
November 11, 2003... The International Travel & Meetings Association (ITMA) is to stage a series of seminars aimed at improving the relationship between client procurement departments and event agencies. The plans were unveiled at the ITMA Forum on Procurement...

Montgomery in event move.(Brief Article)
November 11, 2003... Show organiser Montgomery Exhibitions has branched out with the launch of an events division. Montgomery Events will offer event management services for product launches, roadshows, seminars and conferences. It will provide research, event...

Catering gets makeover at Wembley site.(Brief Article)
November 11, 2003... Wembley and in-house caterer Letheby & Christopher have upgraded the food offer at the north London venue. Fish and chip franchise Harry Ramsden's has been brought into the Arena and pounds 57,000 has been spent on under-counter...

Art attack.(E\T\C UK )(Brief Article)
November 11, 2003... Large format projection firm E\T\C UK supplied two events at Old Billingsgate with widescreen projections last month. The Emerging Markets Ball and the Swaps Ball for City financiers were organised by GSP and featured Brazilian and 17th century...

Arena wins five-year deal to supply state visit structures.(Brief Article)
November 11, 2003... Arena Structures has signed a five-year contract worth pounds 2m to provide temporary structures for all state visits to the UK. The multimillion pound deal was awarded by the Department of Culture, Media & Sport and will cover at least two...

Clear Channel holds fashion charity event.(Brief Article)
November 11, 2003... Clear Channel Entertainment teamed up with Star Rigging and freelance production managers to stage Fashion Rocks at the Royal Albert Hall last month. The charity show brought together music artists and catwalk models to raise funds for the...

Imagination goes Bollywood for Ford stand at Mela 2003.
November 11, 2003... Imagination produced six themed stands for Ford of Britain at the recent Asian culture and lifestyle show Mela 2003. The car manufacturer was a key sponsor of the event, which took place from 10-12 October at Wembley Conference and Exhibition...

Ultimate Xmas sales counter party research.(Brief Article)
November 11, 2003... The Ultimate Experience has sold 15% more Christmas parties than this time last year and says the figures fly in the face of research that suggested events for more than 250 people would fall by almost half. Managing director Mike Kershaw...

ANALYSIS: Festivals find their place in sun.
November 11, 2003... The soaraway success of festivals in 2003 has taken event sponsorship to a new level, says Nicholas Wallis. Shortly after the finale of this year's Glastonbury festival, the event's founder Michael Eavis was heard to exclaim: 'After 33...

LIVE ISSUE: International exhibitions - ITMA shows way forward for NEC.
November 11, 2003... The NEC believes the blueprint it developed to organise international textile machinery show ITMA can be used to secure major world trade fairs. For one week in October the NEC was overrun by machines built for spinning, weaving and...

PROFILE: Alison Jackson, managing director of Emap's Trade Promotion Services.
November 11, 2003... Alison Jackson has recently been appointed managing director of Emap's Trade Promotion Services arm and plans to build up the division's profile. She tells Mike Fletcher why she values Excel and how her degree in French may finally be put to...

SHOWCASE: Grant Thornton Lord of the Rings party.
November 11, 2003... Grant Thornton transported guests to Middle-earth courtesy of the Science Museum's latest exhibition. Emma Reynolds reports. As fans of The Lord of the Rings eagerly await the final film in the Tolkien trilogy, visitors to the Science...

EXHIBITION STANDS: Show stoppers.
November 11, 2003... With every stand clamouring for attention at a show, Rachel Miller finds out how to ensure yours is the one that gets noticed. Every exhibition throws up a handful of stands that everyone talks about. They may not be the biggest or give...

EVENT SOLUTIONS: What's hot.
November 11, 2003... Event Solutions goes in search of the coolest new ideas to make your corporate function the hottest ticket in town. THOLOS Visitors to major European cities will soon be able to communicate with each other via the latest technology...

EVENT SOLUTIONS: Sports hospitality - 10 ways to win with hospitality.
November 11, 2003... Follow our straightforward step-by-step guide and you won't lose out in the corporate hospitality stakes. Emma Reynolds reports. 1. Establish whether a sporting event is something that guests will really enjoy, and if so get the sport...

EVENT SOLUTIONS: Historic venues - Q & A.
November 11, 2003... Historic venues make great backdrops to corporate events, but organisers can face a host of restrictions on their party plans. Lin Kennedy explains what can be achieved. Q: Why should I consider holding my event in a historic building? ...

UK VENUES: Are you being served?
November 11, 2003... Customer care is moving up the agenda as venues across the country chase event business. The result is a series of imaginative programmes that have taken standards of service to new highs. Clive Walker reports. Customer service has long...

FIELD MARKETING: Learning from experience.
November 11, 2003... The industry may struggle to define exactly what a brand experience is, but no one doubts the power of interactive campaigns, writes Philip Chadwick. Talk to anyone involved in face-to-face marketing and they'll tell you how brand...

MOVERS & SHAKERS: Appointment at International Confex.(Helen Bartlett joins firm)(Brief Article)
November 11, 2003... Helen Bartlett has joined International Confex as sector manager. She will be responsible for the Corporate Hospitality & Entertainment and Overseas Venues, Destinations and Incentive Travel sectors at the CMP-organised show. She was previously...

MOVERS & SHAKERS: Appointment at Proj:Ex.(Matt Hodgins starts company)(Brief Article)
November 11, 2003... Matt Hodgins has formed Proj:Ex, a freelance exhibition project management company. He was previously events manager and marketing director at Redman Media. He will be helping organisers develop shows and maximise the potential of established...

MOVERS & SHAKERS: Appointment at HFM Lighting.(Mick Scullion appointed sales manager)(Brief Article)
November 11, 2003... Mick Scullion has been appointed sales manager at HFM Lighting. Prior to joining he headed PSL Lighting and has about 20 years' experience across the corporate and live touring sectors. HFM specialises in the design and supply of lighting in...

MOVERS & SHAKERS: Appointment at Single Market Events.(Mark Wilderspin and Laura Biggs promoted)(Brief Article)
November 11, 2003... Mark Wilderspin and Laura Biggs have been promoted at Single Market Events (SME). Wilderspin becomes deputy managing director having joined the company in 1996 from Blenheim Exhibitions. He will retain his responsibilities as director of...

MOVERS & SHAKERS: Appointment at Headcount Worldwide Field Marketing.(Lynda Edge promoted)(Brief Article)
November 11, 2003... Lynda Edge has been promoted to managing director of Headcount Worldwide Field Marketing. She replaces Mike Garnham who has left the company to pursue other interests. Edge joined Headcount in 2000 and prior to that she spent 15 years with CPM...

MOVERS & SHAKERS: Appointment at Royal Agricultural Society of England.(Toby Drought joins as sponsorship manager)(Brief Article)
November 11, 2003... Toby Drought has joined the Royal Agricultural Society of England as sponsorship manager. The society organises The Royal Show at Stoneleigh Park and Drought's role will be to expand the event's commercial opportunities. He was previously with...

MOVERS & SHAKERS: Appointment at Red Snapper Events.(Stefan Ludwig joins company)(Brief Article)
November 11, 2003... Stefan Ludwig has joined event and catering company Red Snapper Events as head chef. He was previously head chef at Blue Strawberry and has worked in the event industry for six years. Ludwig will be working on a series of accounts including...

MOVERS & SHAKERS: Appointment at McKenzie Group.(Steve Forster promoted)(Brief Article)
November 11, 2003... Steve Forster has been promoted to group operations director at the McKenzie Group, which owns and operates the Carling Academy chain of venues. He has three years' experience as general manager of the Carling Academy Brixton before becoming...

MOVERS & SHAKERS: Appointment at Keele Conference Park.(Marcus Wilson appointed marketing manager)(Brief Article)
November 11, 2003... Marcus Wilson has been appointed marketing manager at academic venue Keele Conference Park. He was previously with building society Alliance & Leicester. Wilson will be responsible for marketing the venue and Keele Facilities Management.

MOVERS & SHAKERS: Appointment at Sandown Park.(Barbara Crow hired)(Brief Article)
November 11, 2003... Barbara Crow has been hired by Sandown Park as head of sales, events and leisure. Her role is to maximise sales in the exhibition, conference and banqueting markets. It is her second stint at the Surrey racecourse and Crow has also had...

MOVERS & SHAKERS: Appointment at Grasshopper.(Marc Aird-Mash joins agency)(Brief Article)
November 11, 2003... Marc Aird-Mash has joined agency Grasshopper as senior designer. He was previously at Prairiedog where he was responsible for all creative work produced and focused on corporate identities, literature and websites.

MOVERS & SHAKERS: Appointment at Angel.(Harry Lang account director )(Brief Article)
November 11, 2003... Harry Lang has been appointed account director at youth marketing agency Angel. He will work on the BT Wholesale account and will also play a role in new business development. Prior to joining Angel, Lang was at 141 Worldwide where he worked...

DIARY: Picture special rounding up the industry's biggest night of the year, the 2003 Event Awards.(Brief Article)
November 11, 2003... International Confex event manager Jessica Blue smiles for the camera as she refuses to hand over the award for best use of a modular stand to the winner Neil Madden, associate director of Photosound. Blitz chairman Charles Beddow looks on...