Marketing Event articles from November 1 2001

Marketing Event archives from November 1 2001

Editorial.(Brief Article)
November 1, 2001... Marketing Event has been promoting effective face-to-face marketing and casting its eye over the exhibition and live event industry for five years now. This, its fifth anniversary issue, has seen a [pounds sterling]1bn industry develop through...

Wembley hosts smart car day. (News).(Brief Article)
November 1, 2001... Daimler Chrysler UK unveiled its right-hand-drive Smart car in Wembley Stadium car park on 16-19 October. Universal Events organised the lighting, sound, video and staging of the London event. The event consisted of a circular stage...

OXO prepares weekend tour. (News).(Brief Article)
November 1, 2001... OXO has spent [pounds sterling]700,000 on a sampling campaign at four city centres during weekends in November. The OXO Cafe recreates a modern cafe environment where chefs will prepare hot international dishes for 56,000 consumers to...

Photobition UK stages buy-out. (News).(Brief Article)
November 1, 2001... Photobition UK directors have staged a management buy-out. Ben Moss, Paul Green and Charlie Reed have merged the company's UK graphics arms to form a private company, Service Graphics Limited. The new outfit came into effect on 31 October. ...

FKICP calls in receiver. (News).(Brief Article)
November 1, 2001... Firbank Kempster Integrated Communications Partnership (FKICP) has been placed in managed receivership with debts of about [pounds sterling]2.5m. FKICP chairman Jerry Firbank denied the company's future was in doubt after it pulled out of...

Microsoft has venue rethink. (News).(Brief Article)
November 1, 2001... Recent world events forced Microsoft to change the location of the launch of its Xbox video game system. It was to have been held in North Africa but was moved to France and took place last month. The setting was a "bubble house" on a...

Clarion events signs up to AEO. (News).(Brief Article)
November 1, 2001... Clarion Events joined the Association of Exhibition Organisers (AEO) last month. The in-house organising arm of Earls Court and Olympia follows in the footsteps of the NEC's Centre Exhibitions, which joined the AEO in September after the...

Early action to issue writ in copyright row. (News).(Brief Article)
November 1, 2001... Early Action Group chief executive Steve Barratt is to sue an IT client for breach of copyright after alleging that it took his design from an unsuccessful pitch and had it manufactured by another contractor. Barratt declined to name the...

Tunnel fire triggers swiss traffic chaos. (News).(Brief Article)
November 1, 2001... The Freight Transport Association contacted its members last month to tell them about alternative routes to Switzerland following the blaze in the St Gotthard tunnel. The 10-mile tunnel forms part of a major north-south route on the...

No support for NEC sale plan. (News).(Brief Article)
November 1, 2001... Opposition is mounting against Birmingham Venue Management's [pounds sterling] 600m bid to take over the NEC (Marketing Event, October). Last month, David Roy, leader of Birmingham City Council's Conservative group, backed the Labour-controlled...

Appointments.(Brief Article)
November 1, 2001... Dave Crump has been made group business development director of The Avesco Group. He is managing director of Avesco division Screenco and will be responsible for developing relationships and business opportunities across the group's range of...

IPC title stages TV-style show. (News).(Brief Article)
November 1, 2001... IPC Live! held its first Woman & Home Experience show at Battersea Park Events Arena on 4-6 October, The Hotcakes-produced event featured a 90-minute show in a TV studio-style set, with cookery and interview areas and tiered seating. The...

Pinewood set to host events. (News).(Brief Article)
November 1, 2001... Pinewood Television has signed a deal with The Ultimate Event Company to promote its digital television facilities to the corporate events market. The Ultimate Event Company coordinates all aspects of events taking place at Pinewood as...

AEO forum set to be annual event. (News).(Brief Article)
November 1, 2001... The Association of Exhibition Organisers (AEO) is to hold its industry forum annually. The decision follows positive responses to the first conference in September. A working party will meet on 22 November to discuss what form the event...

Excel looks abroad. (News).(Brief Article)
November 1, 2001... Excel has widened its search to outside the UK in order to replace outgoing chief executive lain Shearer. The venue has been unable to find a suitable candidate for the job in this country. "There has been a huge number of candidates but no...

Earls court in flexible move. (News).(Brief Article)
November 1, 2001... Earls Court has created an option to divide up Hall One in a bid to offer a more flexible exhibiting environment. The London venue has installed a grid ceiling feature and dividing wall that will enable the venue to become two smaller...

Structure duo work together. (News).(Brief Article)
November 1, 2001... Temporary structure suppliers De Boer and the Walter Group have joined forces in a bid to open up new market opportunities. The two will concentrate their marketing strategy in countries where De Boer has a strong presence. The deal...

Orange revisits UK campuses. (News).(Brief Article)
November 1, 2001... Orange's second student union clubbing tour began last month at The Arches in Southwark, London. The Orange enjoymusicv.2 tour is to last until March 2001 and will travel to more than 40 UK campuses including Liverpool, Bristol, Leeds, Reading...

Horse of the year.(Brief Article)
November 1, 2001... [Illustration omitted] Caption: Horse of the Year: The 42nd show of all things equestrian took place at Wembley Arena from 2-7 October and attracted more than 45,000 people. Showjumping trainer Nick Skelton, who took part in the event,...

Rapier secures BAE show work. (News).(Brief Article)
November 1, 2001... BAE Systems has awarded its global exhibition business to Rapier Design Group. The [pounds sterling]13m contract will run for two years. Rapier beat seven other agencies including Mice Group and incumbent HBM during a seven-week pitch that...

Liqueur brand takes to road. (News).(Brief Article)
November 1, 2001... First Drinks Brands has kicked off an eight-week brand experience for its Amarula liqueur. The RPM-designed campaign is aimed at 30 to 55-year-olds. Four teams will tour Asda, Sainsbury, Tesco and Safeway stores for two days at a time,...

Calling matchmakers -- the industry needs you. (News).(Brief Article)
November 1, 2001... Isn't it incredible that in the space of two months, we seem to be able to talk ourselves into a recession? When business people talk business you'd think that the end is nigh, but when business people become normal punters, they're spending...

Blitz lays off london staff. (News).(Brief Article)
November 1, 2001... Audio-visual supplier Blitz Communications has made 12 people redundant at its head office in London. The announcement came as the company completed the fit-out of its new Birmingham office in a bid to compete against Avesco for NEC and...

Organic range targets drivers. (News).(Brief Article)
November 1, 2001... The Enjoy Organic Company supported the launch of its range of tortilla chips with a London sampling campaign. Motorists in Westminster who had received parking tickets were targeted by Enjoy Organic hit squads that left 'victim support'...

Olympia to stage safety congress. (News).(Brief Article)
November 1, 2001... The first independent health and safety conference for the exhibition industry is to take place on 16 January at Olympia. The London conference is being organised by Event Projects. Organisers, contractors, exhibitors, venues and local...

Field agency impetus unveils free work offer. (News).(Brief Article)
November 1, 2001... Impetus field marketing agency is offering potential clients two days of field marketing activity for free in an effort to demonstrate the medium's effectiveness. The agency will provide exhibition stands and staff and organise weekend...

Fashion flowers roadshow 2001.(Brief Article)
November 1, 2001... [Illustration omitted] Caption: Fashion Flowers Roadshow 2001: The event, which took place in ten city centres across the UK, was produced by the VGroup of companies and featured the products and services of Interflora, Kodak Weddings,...

International confex. (Briefs).(Brief Article)
November 1, 2001... International Confex will stay at Earls Court until 2004. Organiser CMP Information has signed a three-year lease with the London venue.

The spring and autumn footwear fairs. (briefs).(Brief Article)
November 1, 2001... The Spring and Autumn Footwear Fairs have been merged and rebranded as Footwear UK. The event, organised by DEW Events, will take place at the NEC from 20-21 February 2002.

Pro-retail. (Briefs).(Brief Article)
November 1, 2001... Pro-Retail exhibition organisers Palmer Harvey and McLean have struck a deal with Telford International Centre to hold the show at the venue for the next three years.

The harrogate fair. (Briefs).(Brief Article)
November 1, 2001... The Harrogate Fair will take place from 12-16 January at Harrogate International Centre (HIC) and other venues in the town.

The exhibition venues association (EVA). (Briefs).(Brief Article)
November 1, 2001... The Exhibition Venues Association (EVA) has published its first annual review. The report identifies challenges facing the exhibition industry and EVA's responses to those issues.

Technology for marketing 2002. (Briefs).(Brief Article)
November 1, 2001... Technology For Marketing 2002 will take place at Wembley on 12-13 February. Organiser CMP Europe says the show is set to be much bigger than last year's debut event.

Tarsus. (Briefs).(Brief Article)
November 1, 2001... The lead story headline on page 10 of the October issue of Marketing Event refers to the on-line division of Tarsus only and not the company as a whole.

Showman's show plans sister event. (News).(Brief Article)
November 1, 2001... The people behind the Showman's Show have created a regional version of the entertainment industry event. The Showman's Show North will take place on 6.7 March at The Great Yorkshire Showground. "We have had a lot of requests from event...

Fire breaks out at design expo. (News).(Brief Article)
November 1, 2001... Interior design show 100% Design was forced to open four hours late after a fire broke out at Earls Court early on 29 September. Emergency services said the cause of the blaze was a failed capacitor in the switchroom. The fire led to a loss...

Ally pally acts to woo shows. (News).(Brief Article)
November 1, 2001... Alexandra Palace has opened its Panorama Room. The 1,000sqm space is part of the north London Venue's long-term strategy to reposition itself as a major exhibition venue and attract new shows (Marketing Event, April). Alexandra Palace head...

ISES lifts lid on jobs offensive. (News).(Brief Article)
November 1, 2001... The International Special Events Society (ISES) has unveiled a campaign to improve training and long-term career opportunities. Last month's launch at the Houses of Parliament was attended by 120 ISES members who were addressed by Labour MP...

Warshaw named as next ITE head. (News).(Brief Article)
November 1, 2001... ITE Group has appointed Stephen Warshaw as its new chief executive. He took over the role from Lawrie Lewis on 22 October. Lewis had been chairman and chief executive since Nigel Stapleton resigned from the post after only three months. ...

Index fails to join AEO. (News).(Brief Article)
November 1, 2001... The Index Group has had its application to join the Association of Exhibition Organisers (AEO) rejected because it did not meet the two-year trading rule. The consortium of contractors was launched in July and hoped to secure AEO...

Marks & spencer. (Briefs).(Brief Article)
November 1, 2001... Marks & Spencer hired PCI Live Design to design and produce its Christmas sales event, which was held recently at Excel. A 9,000sqm area was split into three areas for exhibition, conference and dining for 560 staff.

The BFM summer furniture show. (Briefs).(Brief Article)
November 1, 2001... The BFM Summer Furniture Show is relocating from the NEC to Earls Court 2 in August 2002. The show is organised by BFM/Blenheim Exhibitions.

CMJ management has appointed camaden exhibition services. (Briefs).(Brief Article)
November 1, 2001... CMJ Management has appointed Camden Exhibition Services as main supplier for shell schemes, electrics and carpeting at the Flora London Marathon Exhibition in April 2002.

Solicitors 2002, the national legal services and office exhibition. (Briefs).(Brief Article)
November 1, 2001... Solicitors 2002, The National Legal Services and Office Exhibition will be held at the NEC on 13-14 March 2002. The show is organised by mark Communications.

Reed travel exhibitions. (Briefs).(Brief Article)
November 1, 2001... Reed Travel Exhibitions plans to offer an on-line flight and hotel booking service for people who attend its events worldwide, enabling people to organise accommodation and travel at the time they register for an event.

Marketing and communications agency Bellman. (Briefs).(establishes Bellman Exhibitions Division)(Brief Article)
November 1, 2001... Marketing and communications agency Bellman has launched a division called Bellman Exhibitions. It will be headed by Ian Hendry.

Harrods. (Briefs).(its Georgian Restaurant and salons available for corporate and private events)(Brief Article)
November 1, 2001... Harrods has made its 500-cover Georgian Restaurant available for corporate events. Some of the famous department store's elaborate salons are also available for private events.

TV channel in UK roadshow. (News).(Playhouse Disney Channel)(Brief Article)
November 1, 2001... Playhouse Disney Channel took to the stage for a six-week promotional tour of UK shopping centres, which ended this month. Eye Design created a smaller, lightweight version of the channel's TV set for the free show, which was performed...

Two join forces for royal event. (News).(Festival Management, Hotcakes, Queen's Golden Jubilee Visit to the Armed Forces, June 2002)(Brief Article)
November 1, 2001... Festival Management (FML) and live event consultancy Hotcakes have teamed up to work on the Queen's Golden Jubilee Visit to the Armed Forces in June 2002. The Ministry of Defence awarded FML the contract last month. Hotcakes will be...

Ross takes over as EVA chairman. (News).(Bill Ross, Exhibition Venues Association)(Brief Article)
November 1, 2001... NAC Stoneleigh Park commercial director Bill Ross is the new chairman of the Exhibition Venues Association (EVA). He takes over from NEC corporate development director John Cole who has completed his two-year term. Ross had been deputy...

Motorbike show signs five-year deal with NEC. (News).(International Motorcycle and Scooter Show, National Exhibition Centre)(Brief Article)
November 1, 2001... The International Motorcycle and Scooter Show is to stay at the NEC for the next five years. Organiser MCI Exhibitions confirmed its decision prior to this year's event on 9-18 November, which will feature celebrities modelling the latest...

Bacardi-Martini.(Latin Quarter DJ Tour to advertise Bacardi rum)(Brief Article)
November 1, 2001... [Illustration omitted] Caption: Bacardi-Martini: The drinks manufacturer hopes to bring its advertising strategy for rum brand Bacardi to life with its Latin Quarter DJ Tour, which kicked off on 19 October. The tour takes in 28 Po Na Na...

Miller to target Europe youths. (News).(with events in 11 European countries)(Brief Article)
November 1, 2001... Miller Beer International has appointed youth marketing group The Shop Europe to develop events in 11 European countries during 2002. Campaigns will be aimed at the trade, consumers and the media. Last month The Shop opened its European...

Dome operator eyes hire plan. (News).(English Partnerships, Millenium Dome)(Brief Article)
November 1, 2001... English Partnerships plans to hire the Dome as a venue for one-off events in an attempt to raise money from the empty building, which is costing more than [sterling pound]400,000 a month to maintain. The decommissioning operation at the...

Melbourne to host 10th AIME. (International news).
November 1, 2001... The tenth Asia Pacific Incentives and Meetings Expo (AIME) will take place at Melbourne Exhibition and Convention Centre (MECC) from 19-20 February 2002. The Hong Kong Tourist Board, which will have its largest ever stand at the show, will...

Messe to stage mexican show. (International news).
November 1, 2001... Messe Frankfurt is to organise Mexican PaperWorld to run alongside ExpoPapeleria from 5-7 March 2002 in Hipodromo de las Americas in Mexico City. Messe Frankfurt said the move was designed to make the combined show the "leading industry...

Safety fears shut bank show Sibos. (International news).(Singapore banking technology exhibition, US delegates do not go because of war in Afghanistan)(Brief Article)
November 1, 2001... Security fears have forced the cancellation of this year's Singapore banking technology exhibition and conference Sibos. The show was due to take place from 15-19 October at Singapore International Convention and Exhibition Centre but many...

Wembley welcomes Asia fair. (International news).(Zee TV Asia Live)(Brief Article)
November 1, 2001... This year's Zee TV Asia Live took place at Wembley Conference and Exhibition Centre last month. The exhibition, which was organised by Capital Media, offered visitors Asian-influenced fashion, jewellery, homeware, cooking, music and...

PGI spearhead worldwide exhibitions. (Briefs).
November 1, 2001... PGI Spearhead Worldwide Exhibitions is organising an event to address India's education needs. Global Education-Expo 2002 will be held from 12-15 September 2002 at the World Trade Centre in Mumbai, Bombay.

Food & Hotel South China (FHSC). (Briefs).
November 1, 2001... Food & Hotel South China (FHSC) will be held from 26-28 June 2002 at the China Foreign Trade Centre in Guangzhou. The event, which is organised by Hong Kong Exhibition Services, has already had 70% of space reserved.

Caspian Oil & Gas 2002 will run from 4-7 June in Baku, Azerbaijan. (Briefs).
November 1, 2001... Caspian Oil & Gas 2002 will run from 4-7 June in Baku, Azerbaijan. This year's event attracted 15,000 visitors and 337 exhibitors. The show is organised by Spearhead Exhibitions.

The optical middle east exhibition is set to take place from 14-17 february 2002 at the dubai world trade centre. (Briefs).
November 1, 2001... The Optical Middle East Exhibition is set to take place from 14-17 February 2002 at the Dubai World Trade Centre. The venue, which organises the show, says the eyewear market in the Gulf region has an estimated value of US $2bn ([pounds...

Italian centre welcomes VIPs. (International news).(Rimini Expo Centre, European Commission president Romano Prodi, Rimini Mayor Alberto Ravaioli)(Brief Article)(Statistical Data Included)
November 1, 2001... Rimini Expo Centre welcomed European Commission president Romano Prodi and the mayor of Rimini Alberto Ravaioli at its official inauguration last month. The Italian venue has 82,000sqm of exhibition space in 12 halls fitted with...

Revenue soars at Hong Kong venue. (International news).(Hong Kong Convention and Exhibition Centre)(Brief Article)(Statistical Data Included)
November 1, 2001... Hong Kong Convention and Exhibition Centre (HKCEC) has "exceeded expectations" for the year ending 30 June 2001 with 2,229 events helping to boost turnover by 18%. Event services revenue leaped 34% while a further HK$10m [pounds...

De Boer wins air show role. (International news).(De Boer Structures, Aviation World's Fair 2003)(Brief Article)
November 1, 2001... De Boer Structures has won a multimillion pound contract to supply temporary structures to US air show Aviation World's Fair in April 2003. De Boer will provide structures covering almost 93,000sqm at the three-week event, which takes...

Food show launches net training manual. (News media).(Brief Article)
November 1, 2001... Food and drink exhibition Foodex Meatex 2002 has launched an on-line training manual for exhibitors to ensure they get the most out of their presence at next year's show. Following an Expo 24-7 survey, which found that 75% of respondents...

Software to send info to show visitors directly. (News media).(Lawton eMarketing)(Brief Article)(Product Announcement)
November 1, 2001... A software package for the exhibition visitor could spell the end of brochure fatigue and open up more promotional channels for exhibitors, according to Lawton eMarketing director Steve Sponder. Lawton eMarketing has launched Beampoint, a...

www.powderblue.nu.(Brief Article)
November 1, 2001... [Illustration omitted] Caption: www.powderblue.nu: This destination site for the ski and snowboard community was launched at last month's Daily Mail Ski & Snowboard Show at Olympia. It comprises a "tell it like it really is" guide to...

Web site offers christmas aid. (News media).(Brief Article)
November 1, 2001... Event managers are being offered a one-stop shop to source Christmas decorations courtesy of industry supplier www.abigsmile.com. "Christmas and new year are crucial times for event managers, when opportunities exist to raise the profile of...

Internet reaches more people and cuts travel. (Opinion).(Brief Article)
November 1, 2001... International business has been rocked by the attacks in New York on September 11 but even before that awful event we were becoming aware that the economic downturn may have been developing into something more serious. Such difficult times...

Letters.
November 1, 2001... Industry Forum didn't deserve to be criticised As the event management company for the Association of Exhibition Organisers (AEO) Industry Forum this year, I read the article Time to talk (Marketing Event, October) with interest. Your...

Survive and thrive. (Live issue).(Brief Article)
November 1, 2001... As fears mount that the country is about to slide into recession, Marketing Event asks leading industry figures to explain why cutting spending on events and exhibitions is a false economy. A recent report from the Independent Treasury...

Mark Wallace. (Interview 2).(Brief Article)
November 1, 2001... Mark wallace has spent two decades in the events industry. now a senior partner at global outfit capital events his commitment to the industry is as strong as ever as he hits the acquisition trail in a bid to build up the firm. emma reynolds...

Heinz champions organic cause. (Show case).(Brief Article)
November 1, 2001... Heinz's presence at the recent Organex show aimed to underline the firm's commitment to organic food. Did heinz get its message across? In the UK one in eight people tuck into a Heinz product every day - that's seven million people. But...

Winners' gallery. (Marketing Event Awards).(Brief Article)
November 1, 2001... The fourth annual Marketing Event Awards turned out to be the most keenly contested yet. Here are this year's worthy winners. The cream of the events industry gathered in the plush surroundings of the Royal Lancaster Hotel on 28 September...

Safety drive in the air. (Logistics).(Brief Article)
November 1, 2001... Tighter airline security in the wake of the recent terror attacks on the US means it takes longer and costs more to ship cargo around the globe. Philip Chadwick considers the long-term implications. In the wake of the devastating terrorist...

Endless drive for originality. (Custom - built stands).(Brief Article)
November 1, 2001... Creating that one-off stand is always going to be a challenge, especially if agencies are working for rival companies at the same show. Getting the right message to the right audience means design agencies have to try to come up with...

Power to the people. (UK venues).(Brief Article)
November 1, 2001... Venues that ignore the needs of their staff do so at their peril. Emma Reynolds speaks to venue operators who believe that the key to success lies in a happy and well-trained workforce. More space, better facilities, even lower prices....

A problem shared. (UK venues).(Brief Article)
November 1, 2001... Venues have traditionally done little to help promote the shows they host but the prospect of empty halls is helping to forge a new spirit of cooperation with organisers. There was a time when the relationship between venue and organiser...

Profiting from accountability. (Field marketing).(Brief Article)
November 1, 2001... With marketers under mounting pressure to justify every penny of their spending, Clive Couldwell looks at how field marketers are poised to win more business because they can do just that. Field marketing is one of the most accountable of...

Ticketing on trial. (Show registration).(Brief Article)
November 1, 2001... It's easy to be seduced by the idea of seamless registration on the Internet, sealing your image as a cutting-edge organiser, but a mix of old and newtechnology may be best. Registering for shows via the web should save money on...

A smashing time had by all. (Diary).(Brief Article)
November 1, 2001... The industry's biggest night of the year, the Marketing Event Awards, turned out to be a smashing occasion for more than one reason. After the ceremony at the Royal Lancaster Hotel in west London guests proceeded to get very drunk,...

Scream if you wanna go louder at wembley. (Diary).(Brief Article)
November 1, 2001... Diary would be hard pushed to think of anything worse than a room full of screaming kids, especially if the room was the size of Wembley Arena. But the London venue is surprisingly keen for this to happen and has challenged audiences to set a...

Heading into virgin territory. (Diary).(Brief Article)
November 1, 2001... The nation's best Noel Edmonds lookalike Sir Richard Branson was on hand last month to help Virgin Experience launch a brochure of the incentive gifts people can order when they buy Virgin goods. The incentive gifts division of Branson's...