Marketing Event articles from May 2009

Marketing Event archives from May 2009

Editor's letter.(impact of public relations on events)(Editorial)
May 8, 2009... At last month's RSVP 09, I hosted a number of seminars on trends that are dominating the industry. One of these topics was a subject very close to my heart - the importance of PR for events. Now, PRs can either be the bane of my working...

This month's go-to events.
May 8, 2009... - London International Wine Fair A strictly trade-only event, this exhibition is being held at Excel London from 12-14 May. It will give visitors the opportunity to taste the wines, meet with suppliers and winemakers, and, more...

Supplier of choice.(Options)(Brief article)
May 8, 2009... Experience is key to producing a great event, and with more than 20 years' experience across Europe, Options arrived here in April. It offers everything from tableware and glassware to barbecues and fondue sets, and can give advice on...

Flavour of the month.
May 8, 2009... Rossopomodoro's chefs and wood-burning oven lend an authentic Italian feel to events, from product launches to creative parties Prices start from pounds 130, while pizzas cost around pounds 1.40 each www.rossopomodoro.co.uk ...

Hot seat.
May 8, 2009... Climate change protestors may have felt let down by last month's G20 summit, but you can do your bit by using recyclable chairs. The Event Hire Company has taken stock of some 1,000 sleek Chiavari resin chairs that can be hired for...

Noblemen.
May 8, 2009... Sternberg Clarke's latest signing, Duke, was unleashed on the industry during a showcase last month at the Andaz hotel. Featuring a singer, guitarist and beatboxer, Duke have supported Prince and Amy Winehouse. They also performed at The O2...

Wild at heart.
May 8, 2009... Zoo Nation is one of the leading dance companies in the UK, and unveiled its services for the corporate event market at the recent RSVP 09. Boasting clients of the calibre of Nike, the BBC and Ministry of Sound, the company provides...

The big picture.(Brief article)
May 8, 2009... Video content has become an integral part of events over the past 12 months, and the Rubicam could become one of the most essential tools for planners in 2009. Now available for sale or hire in the UK, it features a full duplex video and...

Personal touch.
May 8, 2009... The right service can transform an event, and if it comes with a pretty smile, then so much the better. New company Captivate London offers high-end personnel and staffing solutions for everything from exhibitions and fashion shows to...

Thing of beauty.
May 8, 2009... Ensure guests look and feel beautiful with Vanity Van. The service, launched on the corporate market at RSVP 09, offers manicures, massages, haircuts and tanning sessions. Vanity Van will soon be introducing make-up lessons, so that...

Street smarts.
May 8, 2009... New staffing outfit Street Stuff can provide everything from promotional staff and stilt walkers to film and music lookalikes and fire eaters. Part of Campus Group, itself a division of the MAMA Group, Street Stuff was another supplier...

Bright spot.
May 8, 2009... Clever lighting can be a cost-effective way for wowing guests Event Concept has developed the Concept 5 product, branded as Liteware by co-developer Global Design Solutions. Concept 5 is a portable, battery-powered LED uplight lamp and is...

Northern style.
May 8, 2009... Bringing something new to the corporate event industry is Leeds-based agency Logistik, which has set up Grace and Tailor, a design and styling company. Headed by Rebecca Marriot and Louisa O'Connor, Grace and Tailor aims to offer creative...

Leading light.
May 8, 2009... Creativity is a buzzword in the industry and table centres are a major element of any party decoration. Venue stylist Mediterranean Occasions has expanded its hire service, with the range now including antique chandeliers and floor-standing...

Day in the sun.
May 8, 2009... Showcasing a brand, message or sponsor secures valuable ROI. To get the message across, Sunbaba has launched two fabric display systems - Edge and Evolution Hop-Up. The former allows printed fabric to be attached to an aluminium profile,...

On the podium.
May 8, 2009... Everyone knows what an Oscar trophy looks like, and Jamy has just designed acrylic trophies to provide that same memorable effect. The 22 Degrees range comprises trophies in three sizes: 150mm, 200mm and 250mm. www.jamy.co.uk ...

Venues defiant as exhibition revenues take a hit.
May 8, 2009... Despite the positive outlook of Event's news piece on the exhibition industry (April, page 11), popping champagne corks may be premature. The NEC Group, an exhibition industry bellwether, announced in April that it may cut 100 jobs due to...

Web Chatter: The pick of this month's stories on the Event website were ..
May 8, 2009... Fisher Productions has been put on the official supplier list for three of London's top venues - The Saatchi Gallery, Household Cavalry Museum and Hampton Court House. Caterer Vacherin has been selected as sole caterer at the newly...

Showcase events prove value of experiential.
May 8, 2009... This April saw the relaunch of one of London's most iconic venues, the London Aquarium, now rebranded as the Sea Life London Aquarium. In celebration, owner Merlin Events hosted a showcase event (see page 38) where more than 450 organisers...

Six choices, including Michael Jackson concerts and Rockingham.
May 8, 2009... Hospitality - Bollywood Dinner and Dance Clients booking Covent Garden restaurant Moti Mahal's new Dinner and Dance package can expect corporate hospitality with a Bollywood twist It costs pounds 20 per person and includes a 45-minute...

Appointment at Venue Reservations.(Adrian Riches, Tony Burder and Sam Mitchell )(Brief article)
May 8, 2009... Adrian Riches has joined Venue Reservations, part of the Crown Group, as head of venue reservations. Riches joins from asset management company Henderson Global Investors, where he was UK sales manager for nine years. Other appointments...

Appointment at Disneyland Resort Paris.
May 8, 2009... Eloi Courcoux has been named director of business solutions at Disneyland Resort Paris. Courcoux has worked at Disney for nine years and was recently director of marketing for synergy, participants and special projects. In this role he...

Appointment at Lime.(Richard Dutton)(Brief article)
May 8, 2009... Richard Dutton has been appointed business development director at Lime, an agency within the Leo Burnett Group. He was client services director for five years at The Circle Agency Other joiners at Lime include Katie Bannon as account...

Appointment at Iris.
May 8, 2009... Mark Dickens and Scott Walker have joined agency Iris as deputy creative directors. Walker has moved over from Australia, having held senior creative roles with The Campaign Palace, DDB and BBDO Sydney. Dave Jennings and Chas Bayfield...

Appointment at the NEC Group.(Emma Dickson )(Brief article)
May 8, 2009... Emma Dickson has been appointed to the NEC Group's legal services team. She joins from law firm Browne Jacobson. Dickson will work closely with the Group General Counsel, providing legal support for the procurement team, developing venue...

Appointment at Crewe Hall.(Ian Pollock)(Brief article)
May 8, 2009... Ian Pollock has been appointed general manager at Crewe Hall, Qhotel's Cheshire property, which recently underwent a pounds 13m refurbishment. Pollock will oversee the hotel's 117 guest rooms, as well as its meeting and event spaces,...

Appointment at Because.(Jason Megson)(Brief article)
May 8, 2009... Jason Megson has joined agency Because as account director. Prior to joining Because, Megson was an account director at Closer where he worked with clients Morrisons, Lloyds TSB, LG Mobile and Transport for London. --------------------...

Appointment at Hedsor House.(Hazel Gomm)(Brief article)
May 8, 2009... Hazel Gomm has joined Hedsor House as head of sales and marketing She will develop the new daily delegate packages for meetings and conferences, alongside the venue's existing hire packages. -------------------- Did you find this...

Appointment at Elastic.
May 8, 2009... Katie Sallows has joined Elastic as account manager to work across a portfolio of clients. Her previous roles include stints at Mindshare and Carat. -------------------- Did you find this article useful? Why not subscribe to the...

Move of the month - Ralph Bernard, chief executive-designate, Royal Albert Hall.(Interview)(Brief article)
May 8, 2009... - How is your new role different to your previous job? Oddly, for almost every difference there's a similarity. There were shareholders in my last company; there are seat holders at the Royal Albert Hall. Although it's a charity operating...

On the spot: Simon Parker, group director, UBM Live.(Interview)(Brief article)
May 8, 2009... - How did you get into events? Completely by chance. I started work at Haymarket in advertising sales and then moved to Montgomery Exhibitions to work on an IT launch - fantastic people, great company and a great introduction to the world...

Senior Event Manager: Nick Becker, O2.
May 8, 2009... Nick Becker of O2 on music, sport and the rewards of not being too flashy. Last time Event saw Nick Becker he was ducking about at one of the year's hottest gigs - Coldplay and The Killers opening the rebranded O2 Shepherd's Bush Empire....

As budgets wither, creativity blooms.
May 8, 2009... Taking clients to high-profile events is probably inadvisable as spend is pegged back, but that could lead to a wealth of new opportunities. Those poor bankers. There they were, the picture of excess, the capitalist dream, spending...

New and Refurbished.(List)
May 8, 2009... Six exciting event spaces, including The Darwin Centre and The Attic. SILVER BARRACUDA What is it? The second-largest vessel in the Silver Fleet, Woods River Cruises' collection of three design-led 'river yachts'. What's it...

Temporary Structures: Change of scenery.
May 8, 2009... Six locations that always keep things fresh. THE ARTILLERY GARDEN AT THE HAC What is it? Set in five and a half acres of land, this structure is available for summer and winter events from June 2009 until December 2011, and is now...

East End: Melting pot of events.
May 8, 2009... Venues in the East End of London reflect its cultural heritage. E REJUVENATION CENTRE What is it? The venue has used feng shui at the centre of its design to provide a range of 'energy environments' in which to hold events. ...

Cracking the Crunch: Events on a budget - Celebratory events.
May 8, 2009... You can still put a smile on guests' faces, even as you count the pennies. SUPPLIER - Damian Clarkson, managing director, Red Snapper Events What advice would you offer clients on a tight budget? Keep the event informal. You can...

Aquarium guests discover Atlantis.
May 8, 2009... Revellers took the plunge for the relaunch of a popular London venue, coming face to face with creatures from the ocean depths. Report by Chantelle Thorley. What was the event? The grand unveiling of the all- new Sea Life London...

Interactive Demo: Trio put expertise in the spotlight.
May 8, 2009... Buyers were treated to an impressive display when an entertainment agency, venue and AV specialist demonstrated their prowess. What was the event? An entertainment showcase created between agency Sternberg Clarke, Liverpool Street hotel...

Case Study: Umbro.
May 8, 2009... The sportswear manufacturer has Nike's marketing muscle behind it, but retains its much-loved heritage. Until very recently, and quite possibly still in the minds of a sizable portion of the football-loving public, English brand Umbro...

Focus On: The Midlands - Taking centre stage.
May 8, 2009... The Midlands is more than just a location for exhibitions. Sat squarely in the heart of England, the aptly named Midlands has always had an upper hand on the rest of Britain's regional event destinations. Its location, sandwiched between...

Spectacular Stands: Learning to adapt.
May 8, 2009... Flexible stand designs are helping to drive down costs. No one can deny that the economic crisis has affected the event industry, and the exhibition sector has certainly not been immune. Venues up and down the country have been losing...

Event Solutions: Case studies - Corporate hospitality.(Hello Scotland)(London Bierfest)(Clive Panto Productions)
May 8, 2009... Four pages of showcases and essential services, plus expert analysis. ADVENTURE GOLF Event management company Hello Scotland organised a golf day with a difference in late March for senior employees of Ian Macleod Distillers The...

Event Solutions: Q&A - Three experts on creating that memorable hospitality experience.
May 8, 2009... AGENCY - Ricky Knight, director, Pickled Egg Events/Harvey Knight 'There are a million corporate hospitality companies out there, but we try not to get involved in competitive price wars. Some are just glorified ticket touts. For me,...

Social Networking: Girl about town - Abigail parties with the beautiful people.
May 8, 2009... I know it's illogical, but sometimes I wish our New Year celebrations didn't come quite so soon after Christmas. I was therefore delighted to go and welcome in the Thai New Year this month, at a special Songkran event at Belgravia...

Social Networking: Event 100 Club Live and RSVP 2009.
May 8, 2009... The magazine provides an insight into the Event Awards. The first of this year's Event 100 Club Live events was staged in the Top Deck at RSVP 09, which took place at the Business Design Centre from 1-2 April. Top Deck was created by...

Viewpoint: Comment - The power of nostalgia, and the need for sustainability in events.
May 8, 2009... DAVID QUAINTON - deputy editor at Event The fandango, whether you're skipping a light one or simply doing it, is a word you'll hear more than most, appearing, as it does, in both the lyrics to Procol Harum's marvellous A Whiter Shade of...

Viewpoint: Good/bad - The Event team on what's tickled or ticked them off this month.(Viewpoint essay)
May 8, 2009... A GOOD MONTH FOR... - All at Event agree that Brixton Academy has long been the very best music venue London has to offer. O2's sponsorship brought with it the worry that the venue's allure could be diluted somewhat, but the very slight...