Marketing Event articles from May 2006

Marketing Event archives from May 2006

From the Editor: The future of a great city as Morris leaves the NEC.(Editorial)(Brief article)
May 15, 2006... Last month's The Sunday Times Rich List ranked NEC Group chief executive Andrew Morris, valued at pounds 85m, at 680. The Morris family made about pounds 25m from the pounds 245m sale of EC&O Venues in 2004, which has been calculated...

Headhunt end as Reed Travel finds its man.(appointment of Richard Mortimore )(Brief article)
May 15, 2006... Reed Travel Exhibitions (RTE) has appointed Richard Mortimore as managing director following a four-month search. Mortimore was international director of sales, marketing and reservations at US Airways for seven years before he joined RTE...

Morris in call for NEC casino as his legacy.
May 15, 2006... Andrew Morris has described his decision to resign from the post of NEC Group chief executive as 'probably the most difficult' he has ever had to make. Morris who has been in the position for just 18 months has decided to leave the...

LBEA reveals experientials in rude health.(Live Brand Experience Association)(Brief article)
May 15, 2006... Experiential marketing is regarded a rich medium that delivers a wide and varied range of marketing goals, according to research commissioned by the Live Brand Experience Association (LBEA.) The study by 2CV and Millward Brown assessed...

Clarion to make Excel debut.
May 15, 2006... Clarion Events is to launch its first Excel London show in March. The Baby Show London Excel will take place from 9-11 March 2007 and is the fourth addition to The Baby Show portfolio. This year, its sister events will take place at...

Square Meal boosts floor space at V&E.
May 15, 2006... Restaurant directory and organiser Square Meal has increased available floor space for the second annual Venues and Events exhibition by adding Old Billingsgate's gallery level, bringing its total levels to three. Venues and Events 2006,...

Museum boss to join London MICE network.
May 15, 2006... Former Natural History Museum general manager for conferences and events, Ian Fraser, has joined the board of business network London MICE. Fraser, who has worked in the hospitality industry for 30 years and founded the Unique Venues of...

Former Fitch heads set up own agency.(PCI Fitch senior account directors Bridget Laing and Jeff Gale jointly created an agency Laing Gale and Associates)(Brief article)
May 15, 2006... Two former PCI Fitch senior account directors Bridget Laing and Jeff Gale have joined forces to create an agency called Laing Gale and Associates (LGA). Laing joined PCI Fitch as a director in 1997 and Gale founded PCI Fitch in 1988...

RPM is to run experientials for Canderel.(Brief article)
May 15, 2006... Agency RPM has been appointed to run artificial sweetener brand Canderel's experiential campaign. The campaign will take place in the summer and will target 300,000 consumers. RPM's experiential activity will take place at major...

National Boat Shows hires Pyne for ideas.(Tim Pyne appointed)(Brief article)
May 15, 2006... Organiser National Boat Shows (NBS) has recruited the help of the designer who launched 100% Design 10 years ago to stem plummeting attendance at the London Boat Show. Tim Pyne has been taken on as consultant creative director and plans...

CMP snaps up venues show.
May 15, 2006... Organiser CMP Information (CMPi) has bought the National Venue Show (NVS) from Waypoint Exhibitions for a figure in the region of pounds 1.5m. The deal means that the Birmingham-based show will become part of a CMPi portfolio which is...

Calls for EICC to halt plans for extension.(Edinburgh International Conference Centre )(Brief article)
May 15, 2006... A seven-storey extension to the Edinburgh International Conference Centre (EICC) has been hit by a wave of opposition. Heritage watchdogs claim the pounds 70m project, due for completion by 2008 is too large and will obscure views of...

DMG snaps up London leg of Ad:Tech show.(DMG World Media Ltd acquired A.D. Tech Inc.)(Brief article)
May 15, 2006... Organiser DMG World Media has acquired the London leg of the Ad:Tech online marketing and advertising show. The acquisition, for an undisclosed sum from IMP Events, completes DMG's international portfolio of Ad:Tech shows following its...

IIR Exhibitions snaps up full control of Ipex.(Brief article)
May 15, 2006... IIR Exhibitions has bought full control of Ipex from its owner Picon for an undisclosed sum. Ipex, the world's largest English-speaking technology event for print and publishing, has been managed by organiser IIR since 1998. IIR will...

De Boer online tent auction.
May 15, 2006... Supplier De Boer Structures has held an auction on its website to sell off almost 70 of its tent portfolio. De Boer held the auction from 21-25 April to make room for new products. The sale included party and cocktail tents plus...

FSA leads way with podcast of board talks.
May 15, 2006... The Food Standards Agency (FSA) has become the first government department to podcast its board meetings. It has teamed up with internet broadcasting company Fly on the Wall to allow stakeholders, the media and public access to...

Miniature railway.
May 15, 2006... The large-scale Model Rail exhibition has claimed its busiest show in five years after it took place at the Warwickshire Exhibition Centre from 8-9 April. The two-day show was organised by Meridienne Exhibitions and comprised around 14 model...

In brief: Melville Exhibition renews contract.(contracts between Melville Exhibition & Event Services and Haymarket Exhibitions)(Brief article)
May 15, 2006... Melville Exhibition & Event Services has renewed a three-year contract to supply a range of services to Haymarket Exhibitions. The contractor will provide shell scheme, electrics, furniture and graphics to 19 shows that include launch events...

In brief: AMG tipped as one to watch.(Academy Music Group )(Brief article)
May 15, 2006... Academy Music Group (AMG) has been tipped by The Sunday Times Profit Track team as one of Britain's top private companies to watch in the future. Sponsored by Pricewaterhouse Coopers the 'Ten to Watch' league table appeared in the national...

In brief: Clip Display launches website.
May 15, 2006... Clip Display has launched a website as part of a company rebrand by offering a free CD to less experienced exhibitors. The site at clipdisplay.co.uk features an Ask the Expert section with a 24-hour response time. It also showcases examples...

In brief: Crown Business Communications completes buyout.(Crown Business Communications completed buyout from its parent firm the Ferrovial Group)(Brief article)
May 15, 2006... Crown Business Communications has completed a management buyout from its parent firm the Ferrovial Group for an undisclosed sum. The event production agency celebrated its silver anniversary last month with the deal led by managing director...

In brief: AEC claims 13 new members.(Association of Exhibition Contractors)(Events Industry Alliance)(Brief article)
May 15, 2006... The Association of Exhibition Contractors (AEC) has claimed 13 new members this year. Companies including 4D Design and Display, Showforce, City Furniture Hire and Zig Zibit have all signed up to the contractor division of the newly formed...

In brief: ID promotes head of staffing division to board.(Emma Ede promoted)(Brief article)
May 15, 2006... ID has promoted the head of its staffing division Emma Ede to the board. Ede has been responsible for the division during the past three years and has grown the arm tenfold, to deliver more than 30,000 staffing days per year for clients such...

In brief: Clarion Events teams up with Elle Decoration.(Brief article)
May 15, 2006... Clarion Events has teamed up with Elle Decoration magazine for this month's Pulse by Top Drawer design show. The IPC-owned title will be supporting the Launchpad feature at this year's show, which takes place from 21-24 May at Earls Court....

G-Mex places pounds 500,000 in disability plan.
May 15, 2006... Manchester's G-Mex has invested pounds 500,000 to redevelop its facilities following a Disability Discrimination Act (DDA) audit. Both the G-Mex and the Manchester International Convention Centre (MICC) have undergone refurbishments...

Palexpo beats NEC to Telecom World 2009.
May 15, 2006... Geneva's Palexpo venue has beaten the NEC in its bid to win back the ITU Telecom World exhibition in 2009. Geneva fought off competition from the Birmingham site as well as Dubai's Jebel Ali Exhibition City and Le Park des Expositions in...

CPM rebrands as Mango for wider service.
May 15, 2006... Agency CPM Events has re-branded as Mango Experiential Marketing. It will still form a part of field marketing company CPM but will concentrate solely on experiential activity. CPM managing director Mike Hughes said: 'The re-branding...

Charity picks Sound Advice for fundraiser.
May 15, 2006... The Lord's Taverners charity called on agency Sound Advice to stage its annual One Generation for Another concert for a third time. The event, which raised around pounds 50,000 for the children's charity, took place at the Royal Albert...

Olympia picks up show from the Barbican.(Location of Exhibitions)(Brief article)
May 15, 2006... The second Promotional Marketing Exhibition will move from the Barbican to Olympia's National Hall for next year. The debut show, organised by Volume Exhibitions attracted 1,864 visitors from 21-23 March but feedback suggested that the...

Bodies show pulls in 15,000.(Brief article)
May 15, 2006... The controversial human anatomy show Bodies The Exhibition attracted more than 15,000 visitors in its first week at EC&O Venues' recently opened 1,812sqm Museum Hall. The show has extended its run until 30 July instead of 31 May. The...

The Hospital runs Monster Mob's launch.
May 15, 2006... The Hospital venue in London's Covent Garden was chosen to host the launch of Monster Mob's mobile music download service Mob Music. The event attracted 220 guests and took place on 28 March. It was organised by The Hospital's in-house...

PCI Fitch wins motor show Vauxhall deal.
May 15, 2006... PCI Fitch has beaten four other agencies to win the contract to handle the global premiere of the latest Vauxhall Corsa at the British International Motor Show in the summer. Vauxhall chose PCI Fitch to unveil its vehicle during the Excel...

Prospect of VNU sale angers shareholders.
May 15, 2006... A consortium of private equity investors was on the verge of acquiring global media company VNU as Event went to press. A multi-billion pound deal, which includes VNU Exhibitions Europe, has been on the table since late 2005, but the...

Events trade goes up 28% for museum.
May 15, 2006... The Science Museum has announced that its events turnover rose by 28% from April 2005 to March 2006. During the period the London attraction made in excess of pounds 1m through its event division. The Science Museum head of events...

Portfolio reveals SME focus with Wales B2B.
May 15, 2006... Organiser B2B Portfolio has launched its seventh regional business-to-business event, B2B Wales. The debut show will take place from 13-14 June at the Millennium Stadium in Cardiff. The event will target owners, managers and...

IMG and Front of House sign summer deal.(Sports management company IMG hired Front of House Organisation )(Brief article)
May 15, 2006... Sports management company IMG has hired agency the Front of House Organisation (FOHO) to organise its product sampling activities throughout its summer concerts season. FOHO managing partner Brian Wilson said: 'These shows offer...

Expomedia head Robinson arrested over roof collapse.
May 15, 2006... A managing director of London-based media company Expomedia Group is one of three people being detained in Poland following the roof collapse of the Katowice International Trade Hall on 28 January, which resulted in 66 deaths. ...

Ithaca launches licensed trade show.
May 15, 2006... Ithaca Business Media has launched the National Licensed Business Show (NLBS), scheduled to take place at the NEC from 26-28 September. The show will run alongside its sister event Leisure Industry Week (LIW), which is aimed at the...

In-store deals for shoppers on Girls night.(Canary Wharf Group PLC)(Brief article)
May 15, 2006... Canary Wharf held a free Girls Night Out event on 30 March, that offered store discounts, competitions and complimentary treatments. It was the second time Canary Wharf hosted the event which attracted 12,000 shoppers, 50% more than in...

In the Sun Live figures boost to Brooklands.
May 15, 2006... Organiser Brooklands Exhibitions' third A Place in the Sun Live attracted 21,100 pre-audited visitors from 7-9 April at Excel. The outing saw an increase of nearly 2,000 visitors on its second show, which took place from 30 September-2...

Corgi Classics picks 2BP for super-trailer.(Brief article)
May 15, 2006... Design and project management company 2BP has created a 13.7m-long trailer for an experiential roadshow to celebrate the Corgi Classics 50th anniversary. The roadshow set off on 16 April and will run until 29 October, visiting consumer...

The Bank runs Peroni Dolce Vita campaign.
May 15, 2006... Agency The Bank was behind the launch of Miller Brand's Italian lager Peroni Nastro Azzurro's pounds 4m marketing campaign last month. It will roll out across the UK over the next 18 months. The Bank staged an event at the Design Museum...

Brand Events signs Fisher's Courtenay.(Gemma Courtenay appointed)(Brief article)
May 15, 2006... Gemma Courtenay has left Fisher Productions and moved to the marketing team at exhibition organiser Brand Events. Courtenay joined the company last month and is currently working on Taste of London which takes place in Regent's Park from...

Analysis: A strong case for face-to-face.
May 15, 2006... Consumers are tired of the jargon that surrounds electrical products. Claire Bond finds out what live marketing can do to help. Live marketing is essential to electrical products. Without it, meeting the expectations of consumers becomes...

Analysis: RSVP sounds out its first venue.
May 15, 2006... SME hopes that taking RSVP back to its spiritual home will improve the show's calibre of visitors. Mike Fletcher reports. The annual RSVP exhibition for creative event planners is returning to where it all began five years ago: The...

Special Report: ROI - The quest for an ROI formula.(return on investment)(Association of Exhibition Contractors)
May 15, 2006... A universal formula for gauging how companies fare at shows is on its way, says John Sanders. Ever since its conference at the NEC in September, the Association of Exhibition Organisers' (AEO) has been promising to deliver a formula that...

Exhibiting: After-show reflection.
May 15, 2006... Simon Naudi points out key indicators of success to look out for after the event in the last in his series on how to make the most of exhibitions. The show is over. Your space for next year's is pencilled in and you are now wondering how...

Live Issue: Reward and incentives schemes - Clearwinners' getaway.
May 15, 2006... Business directed its way by rival agencies prompted The Concerto Group to devise an excursion scheme as a reward. Mike Fletcher finds it is proving popular. The view from Hotel Splendido, overlooking the Italian fishing village of...

Campaign: Nissan Note promo.
May 15, 2006... Agencies Cunning and Peg joined to promote Nissan's family car, the Note, in a roadshow inspired by Ice Age 2: The Meltdown. The principle of freezing water is not new. Event managers, however, are exploring ever more creative ways of...

Showcase: Alton Towers: chocolate-mania.
May 15, 2006... Tussauds Group decided to rebrand its well-known theme park as Chocolate Towers in the run up to Easter, writes Claire Bond. Rebranding was taken to its limits last month when The Tussauds Group renamed its Staffordshire theme park Alton...

Profile: Kirsty Adams.
May 15, 2006... Kirsty Adams is trooping on after a year in which she lost her father to leukaemia and was made marketing director of the British International Motor Show organiser IMIE. Claire Bond discovers she still finds time to devote to her charity of...

Temporary Structures: Built to welcome business.
May 15, 2006... Demand for short-term structures is creating a thriving sector. Lorraine Francisco looks at the key players. DE BOER STRUCTURES De Boer Structures has such confidence in its own products that since April 2004 its UK headquarters in...

London Venues: prepare.(Olympics events)
May 15, 2006... The build-up to the London Olympics poses a number of challenges for the people in charge of the capital's events. Mike Fletcher takes a closer look. When Event spoke to former Visit London chief executive David Campbell in May 2005 he...

London Venues: The capital's venue revival.
May 15, 2006... A string of major reopenings is due to mark London's return to being a centre of influence in events. Abigail Wills reports. London's choice of event spaces is either unrivalled or - depending on the venue and location-finding agency you...

South of France: The inviting south.(new events hub )
May 15, 2006... With Cannes leading the way for Monaco and Nice, the South of France is fast becoming a key international events hub. Steve Hemsley reports. A 21% increase in the number of people participating in this year's MIPIM festival in Cannes...

Audio-visual: Gear for winning attention.
May 15, 2006... Technology is making life easier for organisers. Lorraine Francisco highlights what's on offer in presentations. Live streaming products are all the rage. Niagara from View Cast and MediaSite from distributor Imago compress live video so...

Event Marketplace: Services Helpline.
May 15, 2006... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com. START-UP ADVICE Q: I am in the process of setting up my own event management and marketing agency and...

Movers & Shakers: Appointment at Sledge.
May 15, 2006... Chris Johns has joined agency Sledge as business development manager. Before that he was new business coordinator at agency RPM. He said: 'I truly believe in the power of experiential marketing and the value of immersing the consumer in a...

Movers & Shakers: Appointment at Metro Events.
May 15, 2006... Claire Arnold and Jakub Adamiec have been appointed to the project management support team at media technology group Metro Events.

Movers & Shakers: Appointment at Crusade Exhibition Services.
May 15, 2006... Adam Crump has joined Harrogate-based Crusade Exhibition Services as operations manager. General manager Steve Bryant said: 'We are securing an increasing amount of business both in Harrogate and further a field.'

Movers & Shakers: Appointment at Science Museum.
May 15, 2006... Victoria Grossmith has been promoted to head of events at the Science Museum where she has worked as event operations manager for the past five years. Grossmith replaces Christine Mathews-Sheen who is now head of events at the Tate Britain...

Movers & Shakers: Appointment at PSCo.
May 15, 2006... Richard Keegan has joined AV distributor PSCo as operations manager. Keegan has 15 years' experience in the AV sector.

Movers & Shakers: Appointment at Limelight Projects.
May 15, 2006... Andy Anstey has been appointed business development director at agency Limelight Projects. Ed Wilkinson was named head of production and logistics management while Mary Roberts became project director. Roberts will spearhead Nike's programme...

Movers & Shakers: Appointment at Association of Exhibition Contractors.(appointment of John Sanders )(Brief article)
May 15, 2006... John Sanders has been appointed deputy director of the Association of Exhibition Contractors (AEC). He is also project director at the AEO and AEV, and will report to AEC director Austen Hawkins. Sanders will continue to be project director...

Movers & Shakers: Appointment at Vitesse Media.(appointment of Niki Baker )(Brief article)
May 15, 2006... Niki Baker has joined Vitesse Media as head of events. Baker was previously group show director at Dmg World Media for the Daily Mail Ideal Home Show, Vitality and the Daily Mail Ski & Snowboard Show. Baker will be in charge of 50 events...

Movers & Shakers: Appointment at Carlson Marketing.
May 15, 2006... Annlouise Cawley has been promoted to head of experiential at agency Carlson Marketing. She was previously group account director within the experiential team. Her new role will involve the development of existing and new experiential...

Movers & Shakers: Appointment at Candour Event Marketing.(appointment of Tracey Wills )(Brief article)
May 15, 2006... Tracey Wills has joined agency Candour Event Marketing as client services director. She has over 10 years' experience in promotional marketing and was previously at Capital Event Marketing. Candour Event Marketing managing director Paul...

Movers & Shakers: Appointment at Aztec Exhibition Services.
May 15, 2006... Mervyn Ramsay has been appointed business development director at AV, IT and telecoms supplier Aztec Exhibition Services. Before joining the company, Ramsay was business development director at the Association of Exhibition Organisers.

Movers & Shakers: Appointment at Queen Elizabeth II Conference Centre.
May 15, 2006... Marie Huthwaite has been appointed senior sales executive at the Queen Elizabeth II Conference Centre. Huthwaite holds a master's degree in tourism administration from George Washington University in Washington DC. She has also worked at a...

Movers & Shakers: Appointment at Trax Portable Access.
May 15, 2006... Steve Christopher has been appointed integrated systems manager at supplier Trax Portable Access. He will provide specialist in-house knowledge covering all elements of the department including training, health and safety, quality and...

Diary: Cool runnings ..(Trakpanels)(Brief article)
May 15, 2006... Supplier Eve Trakway provided its Trakpanels for the latest Toyota RAV4 television commercial. The carmaker had by then added 'or the sea' to the 'don't work with children or animals' rule. Filming conditions were rough as the ad...

Diary: Trade Secrets.(Brief article)
May 15, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which agency managing director was carted off in an ambulance after consuming too much alcohol following an event to...

Diary: All dressed up ..(paddock complex at Donington Park)(Brief article)
May 15, 2006... Jodie Marsh wore more than usual at the opening of the refurbished pit and paddock complex at Donington Park on 31 March. Marsh was forced to wear full motorcycle gear as she enjoyed a fast-paced pillion ride around the circuit with...

Diary: Breaking news ..(CowParade Edinburgh 2006)(Brief article)
May 15, 2006... Multicoloured cows will descend on Edinburgh in May. Sadly not real ones, but life-sized cows made from fibreglass will appear near Edinburgh's iconic landmarks from 15 May to 23 July for CowParade Edinburgh 2006. The exhibition has...

Diary: Ladies strike a pose ..(Brief article)
May 15, 2006... Judging by the bucketful of photos Diary has received from the Concerto Clearwinners trip (see page 18), it wasn't all business chat that took place. Take a bow Carolyn Hines from The Ultimate Event Company for her...

Diary: Property ladder ..
May 15, 2006... Agency Ear to the Ground saved the day by installing a tent for people who had to camp out overnight in Salford last month. They were there to secure one of the 'upside down' houses - with living rooms upstairs and bedrooms downstairs - on...

Diary: Pom-pom kids ..
May 15, 2006... Cheerleading is hardly a British institution. But Excel helped to fund children's charity the Ascension Eagles' trip to Florida to represent Great Britain in the World Cheerleading Championships. Excel chief executive Jamie Buchan handed...

Event solutions: Showsec wins security deal with Wembley.(Wembley Arena )(Brief article)
May 15, 2006... Crowd management supplier Showsec was awarded the contract for the newly opened Wembley Arena and began by providing the backstage team for two concerts by Depeche Mode. A team of 36 staff, headed by Showsec operation executive Paul...

Event solutions: Richmond set to host World Cup packages.
May 15, 2006... Richmond Event Caterers has launched World Cup 2006 party packages to be held at London venues Forty Hall and the Hop Exchange. Each package includes the hire of either Forty Hall in Enfield or the Hop Exchange in Southwark, a large...

Event solutions: Eve Trakway plans to widen range with funds from MBO.(Babcock International Group)(Brief article)
May 15, 2006... Temporary access solutions supplier Eve Trakway has completed a management buyout for an undisclosed fee from parent firm Babcock International Group. The deal, led by Eve Trakway managing director Rick Barnett and funded by Burdale...

Event solutions: Video Theque and PSCo plasma push.(Brief article)
May 15, 2006... AV suppliers PSCo and Video Theque teamed up to launch a backdrop system for creative event planners last month. The system, which was unveiled at the RSVP exhibition in London's Olympia on 29 March, consists of walls of PSCo's infinite...

Event solutions: Eat to the Beat wins California catering deal.
May 15, 2006... UK supplier Eat to the Beat provided corporate hospitality catering during the recent inaugural AMGEN Tour of California. Agency Anschutz Entertainment Group produced the week-long tour that saw 16 teams of 127 cyclists compete over a...

Event solutions: The Westlife Tour.
May 15, 2006... Boy band Westlife's Face to Face UK and Ireland arena tour kicked off in Dublin from 18-19 April at the CIM's The Point. Suppliers include XL Video and Bandit Lites. The tour ends in July and will visit Glasgow's SECC from 5-7 May and...

Event solutions: Supplier Showcase - Celebratory occasions.
May 15, 2006... Broadcast to the world from a stadium or designed to entertain a few hundred guests, the celebratory event requires slick execution and high levels of creativity. Jennifer Creevy takes a look at some recent successes. RENAULT F1 The...