Marketing Event articles from May 2005

Marketing Event archives from May 2005

From the Editor: Only the 'full experience' will link brands with new trends.
May 31, 2005... German agency Vok Dams told last month's International Special Events Society conference of the need for brands to realise trends in order to ease navigation through experiential marketing. There was a time when targeting demographics was...

Agency plans site launch at London event.(Number One Piccadilly )(Brief Article)
May 31, 2005... Event management company Number One Venues will launch its Number One Piccadilly site at London Venue Expo in June. The fledgling company, part of Co-ordination Studios, has secured the approval of Westminster Council's Planning Committee...

Sector bodies unite to create a new alliance.(Corporate Events Association)(Incentive Travel & Meetings Association)(Brief Article)
May 31, 2005... Following more than a year of discussions the Corporate Events Association (CEA) and Incentive Travel & Meetings Association (ITMA) have teamed up to create industry alliance Eventia. The umbrella association will co-exist with the CEA and...

Rival organisers drop out of gaming shows.(Brief Article)
May 31, 2005... Organiser CMPi has axed its gaming portfolio of shows and event director Andy Lane has been made redundant. The move occurred as rival organiser London EventCo also announced that it would not be running its computer game consumer event Game...

Fisher directors take helm.(Fisher Productions )(Brief Article)
May 31, 2005... Agency Fisher Productions has completed a management buy-out from its founder Charlie Woodward-Fisher for an undisclosed sum. Woodward-Fisher will become a non-executive director at the Wandsworth-based company while all other directors...

PCI Live set for new drive with name change.(Brief Article)
May 31, 2005... Agency PCI Live has rebranded as PCI Fitch following the repositioning of design agency network Fitch, of which it is a member. Fitch joined the WPP stable eighteen months ago and announced the new brand identity in a global webcast to its...

CMPi ready to select Confex event director.(Brief Article)
May 31, 2005... Organiser CMPi is on the verge of appointing an event director for International Confex 2006 following the departure of Jessica Blue to Advanstar Communications. It comes as the ABC revealed a 4% dip in visitors for the February...

Agency Smyle secures work with polo club.(Brief Article)
May 31, 2005... Smyle has been awarded two contracts by Guards Polo Club to help celebrate the Windsor Great Park-based venue's 50th anniversary. The agency will produce a drinks reception to follow its unveiling of a present from the Queen and Prince...

Jones departs GPJ UK following restructure.
May 31, 2005... The George P. Johnson Company (GPJ) group managing director for Europe Neil Jones has left the agency by mutual consent. The decision follows a restructure and also the sale of the business by its US parent to an Employee Share Ownership...

Dine finalises a structure deal with Harewood.(Harewood Estate Trust)(Brief Article)
May 31, 2005... Agency Dine has signed a 10-year deal with Harewood Estate Trust in Leeds to create an event and hospitality venue within its 4,000-acre grounds. The 540sqm structure, supplied by Field and Lawn, will officially launch at the end of...

Publisher sells food interests to William Reed.(Quantum Business Media)(Brief Article)
May 31, 2005... Organiser William Reed has purchased The Restaurant Show from publisher Quantum Business Media for an undisclosed sum. The acquisition, which includes Hotel & Restaurant magazine and the existing show team, led by director Lorraine Wood, is the...

Jaguar unveils newest model at start of tour.(Brief Article)
May 31, 2005... Jaguar took its recently launched Advanced Lightweight Coupe Concept car on a tour of the UK last month, stopping off at the London Science Museum, Gateshead, Manchester, Birmingham and Glasgow. The UK unveiling followed the worldwide...

Covent Garden opens its doors for Ultimate.(Brief Article)
May 31, 2005... Agency The Ultimate Experience has secured a two-year deal to stage events within Covent Garden Market. The event management division of Concerto Group has been appointed by the site's managing agent Nelson Bakewell to host a series of...

London plans beach venue.(South Bank Beach)(Lambeth council )(Brief Article)
May 31, 2005... Plans to build a beach venue along the south bank of the Thames have been submitted to Lambeth council by agency South Bank Beach. The proposals, which mirror the temporary beach built in Paris each summer, include a seven-metre high cinema...

Clarkson bids fond farewell to Haymarket.(Brief Article)
May 31, 2005... Haymarket Exhibitions marketing director Simon Clarkson resigned last month to embark on a freelance career. Clarkson joined Haymarket Exhibitions in early 2003. He will not be replaced following a department restructure that sees each show...

Happy Anniversary.(Canary Wharf Motorexpo )(Brief Article)
May 31, 2005... Canary Wharf Motorexpo celebrates its 10th anniversary this year and will attract more than 50 motor manufacturers, exhibiting in excess of 225 cars and bikes from 13-19 June. The event on the east London site has grown at around 30% year on...

In brief: Revelation produces series of free seminars.(Brief Article)
May 31, 2005... Revelation produced a series of free seminars on behalf of Handbag.com and Barclays Bank last month. The seminars, entitled 'Marketing Yourself and Your Business', were aimed at female would-be entrepreneurs and took place in Birmingham, London...

In brief: Haygarth completes management buy-out.(Brief Article)
May 31, 2005... Haygarth agency has completed a management buy-out led by chief executive Stephen Morris and managing director Sophie Daranyi. The deal followed a decision by Haygarth's French parent company High Co to refocus its business away from marketing...

In brief: Answers Training appoints David Mcallister.(Brief Article)
May 31, 2005... Answers Training has appointed former project director of the Association of Exhibition Organisers David Mcallister to its exhibitions training division. Mcallister's role will be to continue the development of training services offered to the...

In brief: CS Music brings together musicians.(Brief Article)
May 31, 2005... CS Music brought together almost 130 musicians to play at a fundraising event held at The Bridge during the Easter period. The show was organised to raise money to build a new school on the island of Koh Phi Phi in Thailand following last...

In brief: Deloitte appoints Illico Events.(Brief Article)
May 31, 2005... Deloitte has appointed Illico Events, which is part of agency IBR, to provide venue-finding services. Following a 14-way competitive pitch the agency was appointed as one of three venue-finding suppliers to source off-site meetings and...

In brief: Sledge teams up with Toni & Guy.(Brief Article)
May 31, 2005... Sledge has teamed up with high-street hair salon chain Toni & Guy to create a pre-launch campaign for Peugeot's 1007 small car. The car, which is scheduled for release this summer, will carry the strapline 'Easy to look good'. Sledge's...

In brief: Arena Structures supplies structures for Grand National.(Brief Article)
May 31, 2005... Arena Structures supplied more than 23,000sqm of temporary structures to this year's John Smith's Aintree Grand National. Sister companies Arena Seating and Arena Events were also involved, the former supplying 1,250 grandstand seats around the...

World Launch wins contracts for stately events in summer.(Brief Article)
May 31, 2005... World Launch Events, part of the World Launch Group, has secured contracts at Syon Park and Hyde Park Tennis Centre in London to stage events in their grounds this summer. At Syon Park a 1,040sqm De Boer Olympia structure will be erected...

Elevation adds two firms to portfolio.(Brief Article)
May 31, 2005... Event marketing services company Elevation Events Group is acquiring two more high-profile events firms as part of its ambitious and continued expansion. Senta, the holding company of corporate hospitality and social event organiser Event...

Triathlon show returns after a perfect debut.(Brief Article)
May 31, 2005... The London Triathlon Expo is returning to Excel following the success of last year's debut event. The exhibition, which is organised by London EventCo, runs alongside the Michelob Ultra London Triathlon and will take place from 6-7 August....

Whisky supports Asian bash.(Brief Article)
May 31, 2005... Scotch whisky brand Johnnie Walker Black Label teamed up with publishing house Ethnic Media Group to sponsor last month's Asian Business Awards gala dinner. The awards event was held at The London Hilton, Park Lane in association with the...

Square Meal is delighted with registrations.
May 31, 2005... Venues & Events, the debut exhibition from restaurant guide Square Meal, has sold almost half of its 7,700sqm allocated stand space and registered more than 2,700 visitors for the autumn event. The Square Meal brand, owned by Monomax, has...

MTV and Sony join forces for movie festival.(Brief Article)
May 31, 2005... MTV Networks Europe has teamed up with distributor Sony Pictures Releasing International to stage its annual event at the Cannes Film Festival. This year's showcase will celebrate the release of martial arts film Kung Fu Hustle and will...

In My View: Events are the superheroes to save this ad-weary world.
May 31, 2005... Always on the lookout for new angles to grow the events slice of the marketing pie, I recently read some fantastic research that we should be doing all we can to exploit to our advantage. The advertising world is struggling with a...

BECA finalises charter for quality assurance.(British Exhibition Contractors Association )(Brief Article)
May 31, 2005... The British Exhibition Contractors Association (BECA) has launched its Quality Service Charter concerning rules of membership. Each BECA member was asked to sign up to the charter upon renewal of his or her membership before last month's annual...

Sponsors join Brand Events.(Brief Article)
May 31, 2005... Organiser Brand Events has signed up a host of sponsors for its planned Weekend at Dave's show. Online poker room Party Poker, WKD, Sony Ericsson and Foster's lager have come on board as headline supporters for a range of feature areas at the...

City increases its hospitality for Sky Sports.(Brief Article)
May 31, 2005... Manchester City Football Club has launched an additional hospitality box at its 48,000-capacity stadium. Located next to the Legends' lounge in the ground's South Stand, the room's primary function will be to accommodate the Sky Sports...

The Art of Parties.
May 31, 2005... Mask Event Design and Production previewed one of its Christmas party package offers last month by staging a Pop Art-themed event for 1,000 guests on the first night of the RSVP exhibition at Olympia. 'Pop Arty', which is heading for The...

Fortesqueue's wins contract for docklands.(Brief Article)
May 31, 2005... Agency Fortesqueue's has secured a contract with Canary Wharf Group to create a two-storey temporary hospitality venue at the docklands site. 'The Room by the Wharf', to be supplied by De Boer Structures, will cater for 2,500 guests and be...

Danish festivities get off to a fairytale start.(Danish storyteller)(Brief Article)
May 31, 2005... The dollars 40m (pounds 21m) bicentennial celebrations of the birth of Danish storyteller and poet Hans Christian Andersen began last month with an event in front of 35,000 people at Copenhagen's Parken Stadium, involving a host of UK...

Skybridge has new CEO to fill Stonier's post.(Brief Article)
May 31, 2005... Euro RSCG Skybridge has appointed a new chief executive to succeed Randle Stonier following his promotion to the post of chairman of the integrated agency. John Hackney joins from Interpublic Group (IPG) where he spent 12 years as CEO of...

Excel property event attracts a huge turnout.(A Place in the Sun Live )(Brief Article)
May 31, 2005... The debut A Place in the Sun Live exhibition attracted almost 21,000 visitors to Excel last month. A second version of the overseas property event will now take place this autumn. The show took place from 1-3 April and comprised six feature...

Trade group's new director is in driving seat.(Brief Article)
May 31, 2005... The Association of Exhibition Venues has appointed Tim Banfield as its director in charge of membership. Banfield joins the fledgling trade association after six years as business development manager at the Scottish Exhibition and...

Power sells the Mean Fiddler to consortium.(MCD Productions )(Brief Article)
May 31, 2005... Music promoter Mean Fiddler has been sold for pounds 37.9m to an American-Irish consortium comprised of MCD Productions offshoot Gaiety and Clear Channel Entertainment. The company was sold by founder Vince Power to the Hamsard investor...

Council aiming to buy G-Mex.(Manchester City Council)(Brief Article)
May 31, 2005... Manchester City Council is in negotiations to acquire the G-Mex exhibition and convention centre with plans to expand the complex facilities and attract more high-profile business. Currently 48% of the 12,500sqm exhibition venue is owned by...

Palace festival prepares some musical treats.(Hampton Court Palace Festival)
May 31, 2005... The Hampton Court Palace Festival is to offer a range of musical talents at its 13th outing, scheduled to take place from 7-25 June. Artistes including classical singer Andrea Bocelli and jazz mogul Jools Holland will be performing across...

Speed stunt is flash of genius for mobile firm.(Agency Cunning)(Brief Article)
May 31, 2005... Agency Cunning produced an internal communications guerrilla campaign for mobile phone operator T-Mobile last month that aimed to involve staff in the launch of its U-Fix tariff service. Speed cameras in the T-Mobile brand colours were...

Celador event set to honour football stars.(Celador Music and Events)
May 31, 2005... Celador Music and Events is to stage an inaugural FIFPro World XI Player Awards to honour the best eleven footballers from across the globe. The announcement comes after 38,000 professional footballers belonging to the 40 organisations...

Agreement threatens Olympia casino plans.(Earls Court & Olympia Group)(Brief Article)
May 31, 2005... Plans for Earls Court and Olympia's (ECO) casino redevelopment have been thrown into doubt following the Government's agreement to reduce the intended number of super casinos in Britain from eight to just one. The agreement brokered...

MoD hands De Boer Trafalgar 200 contract.(Ministry of Defence)(Brief Article)
May 31, 2005... The Ministry of Defence (MoD) has appointed De Boer to construct its hospitality village for the six-day Trafalgar 200 celebrations. De Boer will supply double-deck structures and viewing platforms for more than 3,000 MoD guests during the...

Analysis: ISES debates key issues.
May 31, 2005... Around 120 delegates attended the Regional Education Conference last month to discuss trends affecting the industry. Claire Bond analyses the main themes. The key issues facing the events industry were thrashed out last month during the...

Analysis: RSVP 05 strikes the right chord.
May 31, 2005... The trend for corporate events is growing and nowhere was this better reflected than at the RSVP show. More than 40% of visitors to this year's RSVP show, which took place at Olympia from 6-7 April, had a corporate party and event spend of...

World Travel Market sets industry standards.
May 31, 2005... Independent research has indicated high levels of visitor satisfaction. Mike Fletcher analyses the data. World Travel Market has been hailed as the best performing UK trade show, according to recent independent research. The Reed...

Live issue: Public versus Private sector - A different perspective.(Central Office of Information)
May 31, 2005... Government bodies are increasingly likely to call on external agencies for event support. Simon Stephens reports on the growing ties between the two sectors. At one time the cultures of the private and public sectors could not have been...

Showcase: Nokia Urban Music Festival.
May 31, 2005... The Prince's Trust event attempted to connect with the youth market and encourage positive living. The Prince's Trust Urban Music Festival returned to Earls Court last month with high-profile artists including Will Smith and Xzibit, plus...

Campaign: Race Rally Australia.(World Rally Championship)
May 31, 2005... Lucozade Energy has linked itself with the excitement of the World Rally Championship to engage customers. Dave Howell analyses the campaign. Running until mid-June, Lucozade Energy's first global sponsorship campaign will use experiential...

Profile: Matthew Bending.(Live Brand Experience Association)
May 31, 2005... Matthew Bending spotted a gap in consumer research and co-founded promotional location specialist Space and People. He talks to Claire Bond about its success and outlines his ambitions for the Live Brand Experience Association. At first...

London Venues: Working capital.
May 31, 2005... A raft of developments are set to change London's skyline for ever. Mike Fletcher assesses the benefits of these projects. In March, deputy Prime Minister John Prescott and Mayor of London Ken Livingstone addressed an international property...

Temporary Structures: A space for all seasons.(building measurements)
May 31, 2005... Temporary structure suppliers are launching a range of products that will complement existing lines. Report by Jane Stanbridge. DE BOER The new Panorama structure, with potential floorspace of up to 700sqm, combines convenience with...

France: Approaching the finish line.
May 31, 2005... London faces stiff competition in its bid to host the 2012 Olympics. Steve Hemsley assesses the French proposal. A giant water wall-clock has been erected in the old French port of La Rochelle, counting down the days to the International...

Hotel Groups: Expansion plans.
May 31, 2005... Many leading hotel groups are focusing on the events market and competing with dedicated venues. Claire Bond examines their impact on the sector. STARWOOD HOTELS AND RESORTS The Starwood group boasts more than 700 hotels within its...

Movers & Shakers: Arsenal Football Club.(Steve Brice appointed)(Brief Article)
May 31, 2005... Steve Brice has been appointed head of hospitality at Arsenal Football Club. Brice previously served as executive director of operations at Sandown Park and has been handed the task of managing hospitality at the new Emirates Stadium, when the...

Movers & Shakers: Excel.(Patrick McLaughlin appointed)(Brief Article)
May 31, 2005... Patrick McLaughlin has been appointed senior account manager in the exhibition sales division at Excel. McLaughlin joins from Quest Media where he worked in business development for the National Business Awards. He was previously exhibition...

Movers & Shakers: PMI.(Sandra Owen appointed)(Brief Article)
May 31, 2005... Chris Simmons has been recruited as client services director at field marketing agency PMI. Simmons will be developing client relationships and team members, as well as continuing to drive business growth on both a strategic and tactical level....

Movers & Shakers: Haymarket Exhibitions.(Sandra Owen appointed)(Brief Article)
May 31, 2005... Sandra Owen has been appointed marketing executive at Haymarket Exhibitions on the What Hi-fi? Sound & Vision/Best of Stuff show. Owen joins the team from Henrietta Green's Food Lovers Fairs.

Movers & Shakers: Excel.(Sara Maxted and Caroline Douglas-Hamilton appointed)(Brief Article)
May 31, 2005... Sara Maxted and Caroline Douglas-Hamilton have joined the new reservations team at Excel. Maxted has joined as reservations manager, having previously worked at the Shakespeare's Globe Theatre. Douglas-Hamilton joins as reservations executive,...

Movers & Shakers: TRO.(Muriel Groleau, James Wallingford, Tom Grover, Kelly Gregory and James Hood appointed)(Brief Article)
May 31, 2005... Muriel Groleau, James Wallingford, Tom Grover, Kelly Gregory and James Hood have all joined marketing communications agency TRO. Groleau, Wallingford and Grover join the client services team as account director, account manager and account...

Movers & Shakers: The Ultimate Experience.(Vicky Hartley appointed)(Brief Article)
May 31, 2005... Vicky Hartley has joined Concerto Group's event management company, The Ultimate Experience, in the newly created role of industry accounts manager. Hartley is responsible for managing incoming and outgoing business with other companies...

Movers & Shakers: Mayridge Group.(Stephen Harmer appointed)(Brief Article)
May 31, 2005... Stephen Harmer has joined marketing communications and design agency Mayridge Group as new business manager. Harmer joins Mayridge from exhibition design agency 2heads. He has worked with leading brands at agencies within the film and...

Movers & Shakers: BI.(Oliver Davies appointed)(Brief Article)
May 31, 2005... Oliver Davies has joined communication and motivation company BI as general manager of its new coalition marketing division. Davies joins BI from Acxiom UK, bringing strong management skills as well as the drive and experience to launch and...

Movers & Shakers: Brand and Deliver.(James Owen appointed)(Brief Article)
May 31, 2005... James Owen has joined agency Brand and Deliver to head up its new video studio. Owen joins from the BBC and will be involved in producing high-impact video pieces for conferences and producing and editing event materials on site, as well as...

Movers & Shakers: Haymarket Exhibitions.(Michael Tang appointed)(Brief Article)
May 31, 2005... Michael Tang has been appointed to the newly created role of direct marketing manager at Haymarket Exhibitions. Tang will work with the marketing team on campaign planning and evaluation while also reviewing and managing suppliers of data...

Event Marketplace: Services Helpline.
May 31, 2005... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com. DRESS TO IMPRESS Q: I've been tasked with sourcing some costume characters for a field marketing campaign...

Diary: Fair exchange?
May 31, 2005... Regular readers of Diary may recall those bonkers people at thecentre:mk in Milton Keynes releasing 10,000 red balloons last year to mark the 20th anniversary of the first airing of the 'red balloon' television commercial, which helped attract...

Diary: Trade Secrets.
May 31, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which stand designer went down with food poisoning after eating a burger at a race meeting in Dubai? 2. Which...

Diary: Easy money ..(Brief Article)
May 31, 2005... Diary joins organiser Trident Exhibitions in saying well done to the visitors and exhibitors of seven of its shows held at the NEC during February. More than 6,500 people involved in Mtech, IPOT, Machine Vision, Machine Building,...

Diary: Birds' Nestle soup?(Brief Article)
May 31, 2005... Anyone thinking of booking a table at Hell's Kitchen may wish to consider visiting next month's Daily Telegraph House and Garden Fair (30 June to 3 July) for a better chance of actually being served some food. Four colleges in the final of...

Diary: Shark-infested waiters ..
May 31, 2005... We like to be, under the sea, in an octopus's garden in the shade. With a song in its heart, Diary is delighted to announce the opening of the long-awaited undersea restaurant at Hilton's Maldives Resort & Spa. Six metres below the Indian...

Diary: The corporate bladder ..(Brief Article)
May 31, 2005... Diary hails the achievement of one of Britain's best athletes. Sally Gunnell got through an after-dinner address at Manchester Conference Centre's Weston Restaurant on 7 April without stopping to urinate. The speech was a precursor to...

Diary: Next Stop Hollywood ..(movies)(Brief Article)
May 31, 2005... For any agency that is looking to get invited on to the red carpet at film premieres, Mansfield has the answer. By sponsoring Brit flick New Town Original, a film set against the backdrop of a new town in South East England, Mansfield was not...