Marketing Event articles from May 2003

Marketing Event archives from May 2003

FROM THE EDITOR: Separating fact from fiction will give clear audit picture.(Editorial)
May 20, 2003... At consumer exhibitions, the Audit Bureau of Circulations (ABC) only counts tickets sold when producing a show audit rather than the number of people who actually turn up. At trade exhibitions the ABC counts the number of pre-registered...

Clarion arm to take charge at Scots car fair.(Clarion Events Scotland to organize Scottish Motor Shows)(Brief Article)
May 20, 2003... Clarion Events Scotland (CES) has signed a deal with the Scottish Motor Trade Association (SMTA) to organise the next two Scottish Motor Shows. As exclusively revealed in February's Event, the new in-house organiser at Glasgow's Scottish...

Exhibitors call for teamwork in expo survey.(Melville Exhibition Services research)(Brief Article)
May 20, 2003... Exhibitors requiring stand-building services would like to see more cooperation between organisers and contractors, according to research released last month. Melville Exhibition Services spoke to exhibitors from five events covering IT,...

AEO forms contractor division to rival BECA.(Association of Exhibition Organisers, British Exhibition Contractors Association)(Brief Article)
May 20, 2003... The future of the British Exhibition Contractors Association (BECA) is under threat following the Association of Exhibition Organisers' (AEO) decision to set up a rival division. The move marks the AEO's first step towards creating a single...

Morris eyes pounds 20m venue bid.(Earls Court & Olympia chief executive Andrew Morris considers Commonwealth Conference and Events Centre acquisition)(Brief Article)
May 20, 2003... Earls Court & Olympia chief executive Andrew Morris has emerged as a likely bidder for the Commonwealth Conference and Events Centre (CCEC), which was put on the market last month with an estimated pounds 20m price tag. 'It's early days...

Chess setting attracts keen party interest.(Somerset House Art of Chess exhibition )(Brief Article)
May 20, 2003... Somerset House has had strong interest from clients looking to book events at The Art of Chess exhibition next month. Five private receptions have been booked to take place among the 20 chess sets designed during the last century by artists...

Imagination creates Harry Potter event.(Warner Bros. DVD and video launch event)
May 20, 2003... Agency Imagination was commissioned by entertainment giant Warner Bros to design and produce the Harry Potter and the Chamber of Secrets DVD and video launch event on 8 April. More than 400 press and celebrities, including members of the...

TRO creates IT bus for charity Meridian tour.(The Russell Organisation, Meridian Broadcasting Charitable Trust )(Brief Article)
May 20, 2003... The Russell Organisation (TRO) has produced a mobile learning facility for the Meridian Broadcasting Charitable Trust as part of a two-year tour to provide online learning opportunities in the community. A customised bus, dubbed the...

Global events body sets up advisory arm.(Brief Article)
May 20, 2003... XM-Associated Exhibition Organisers has set up an advisory board to help manage and develop the organisation, which stages biennial meetings and works to promote exhibitions globally. Hakan Gershagen, chief executive at Swedish exhibition...

Venues dismiss calls for profile protection.
May 20, 2003... Profile protection is an industry myth and organisers looking for contractual assurance from venues that they will not give tenancies to competing shows will face disappointment. This was the conclusion reached at an industry forum held...

Excel nets Haymarket chief.(Kirsty Adams )(Brief Article)
May 20, 2003... Excel has poached Haymarket Exhibitions marketing and features manager Kirsty Adams as the second event director at its in-house organiser London EventCo. The appointment follows the promotion of Excel business development manager Nick...

New name for Octagon UK as sell-off looms.(Octagon Motorsports UK becomes Brands Hatch Circuits Ltd.)(Brief Article)
May 20, 2003... Troubled Octagon Motorsports UK has rebranded as Brands Hatch Circuits Limited (BHCL) as it awaits the outcome of its sale. The news follows the promotion in April of sales and marketing director Andrew Waller to managing director. 'Brands...

Paris looks to bolster client satisfaction.(Paris Expo venues survey)(Brief Article)
May 20, 2003... Four out of five companies that hold events at Paris Expo venues say they would recommend the sites to other organisers. The finding comes from the first in a series of surveys by the seven-strong French venue consortium. It intends to...

Brintex chief is chosen to run Fresh RM.(Andrew Evans )(Brief Article)
May 20, 2003... Exhibition organiser Fresh RM has appointed Brintex commercial director Andrew Evans as managing director. Acting Fresh managing director Christopher Newton becomes joint chairman. Fresh is a joint venture between Reed Exhibitions UK...

Music festival to bring Latin life to London.(Latin Splash)(Brief Article)
May 20, 2003... An outdoor event inspired by Latin American music is to debut on London's Clapham Common on 29 June. Latin Splash is being organised by 9 Lives Events, Obar, Strategy and Venture Partners and Eilongo Latin Productions. It aims to celebrate...

Report uncovers marketing switch to standalone events.(event marketing trends)(Brief Article)
May 20, 2003... Face-to-face marketing spend is being redirected into standalone events, commissioned by companies for their own purposes, according to a recent survey. Production agency The George P Johnson Company (GPJ) commissioned Intellitrends to...

Stock Exchange opens up to parties.(London Stock Exchange)(Brief Article)
May 20, 2003... The London Stock Exchange has thrown open its doors to event planners for a limited period until it moves to new headquarters next year. Event planners are being offered a range of packages that include private dining on the 23rd floor of...

Dover presses case as venue for campaigns.(Port of Dover and Method Two target marketers)(Brief Article)
May 20, 2003... The Port of Dover has joined forces with agency Method Two to encourage marketers to target the 16 million people that pass through the port each year. The port has identified key areas where brands are likely to get maximum exposure from...

Clarion creates wine festival.(Clarion Events)(Brief Article)
May 20, 2003... Clarion Events is launching a consumer wine tasting event on the back of the boom in UK wine sales. The London Wine Festival will take place from 24-27 July at Olympia and is expected to attract more than 10,000 visitors. The target...

Industry celebrates tax break for parties.(2003 budget doubles corporate party tax-free limit)(Brief Article)
May 20, 2003... Last month's Budget gave a welcome boost to the events industry when Chancellor of the Exchequer Gordon Brown doubled the tax-free limit on individual spend at corporate parties to pounds 150. International Special Events Society (ISES)...

IIR Exhibitions to stage third Olympia expo.(Digital Print World )(Brief Article)
May 20, 2003... IIR Exhibitions is launching Digital Print World at Olympia later this year. The exhibition, backed by printer manufacturer Canon, is the third IIR show to be staged at the London venue following the defection of Lab Automation Europe and...

Sony goes on road with 30-show tour.(EMS Worldwide organizes 2003 Sony Jaminator tour )(Brief Article)
May 20, 2003... A nationwide tour showcasing the latest Sony products kicked off at last month's Smart Show at the NEC. The 2003 Sony Jaminator tour has been put together by event production agency EMS Worldwide. A 40-foot mobile unit housing more than...

NEWS IN BRIEF: Royal Horticultural Halls creates roster of caterers.(Brief Article)
May 20, 2003... The Royal Horticultural Halls has created a roster of ten caterers for events in the London venue's Lindley Hall. In-house caterer Sodexho Prestige is joined by Alison Price & Company, The Admirable Crichton, Intice, Rhubarb, Relish the...

NEWS IN BRIEF: Hop Farm Country Park to host food and drink festival.(Brief Article)
May 20, 2003... The Hop Farm Country Park in Kent will host the 2003 British Food & Drink Festival next month. The event, sponsored by Sainsbury's, will take place from 21-22 June and allow visitors to sample and buy from UK food and drink producers. Cookery...

NEWS IN BRIEF: Peter Banks Exhibitions is renamed.(Penny Banks & Co.)(Brief Article)
May 20, 2003... Peter Banks Exhibitions has been renamed Penny Banks & Co. Penny Banks became managing director of the furniture hire contractor two years ago when Peter stepped down to pursue other interests. Peter Banks recently launched Exhibition...

NEWS IN BRIEF: Bulldog Bash seeks sponsors.(Brief Article)
May 20, 2003... Bikers' festival The Bulldog Bash is looking for sponsors for the first time in its 17-year history. This year's event takes place from 7-10 August at Long Marston Airfield in Stratford-upon-Avon, Warwickshire. More than 35,000 visitors are...

NEWS IN BRIEF: Stylographics wins award.(Queen's Award for Enterprise)(Brief Article)
May 20, 2003... Display graphics supplier Stylographics was among 123 companies awarded a Queen's Award for Enterprise last month. Overall, 1,008 entries were received for this year's awards, the highest for five years.

NEWS IN BRIEF: Sodexho Prestige wins contract.(Ashton Court Mansion special events catering)(Brief Article)
May 20, 2003... Sodexho Prestige has won a five-year contract from Bristol City Council to provide catering at Ashton Court Mansion (pictured). The contract, worth pounds 900,000 a year, will see Sodexho provide hospitality for events at Ashton Court,...

NEWS IN BRIEF: Correction.(Correction Notice)
May 20, 2003... In the April issue of Event, it was incorrectly stated that The Pure Group designed the Emirates stand at tourism exhibition ITB at Messe Berlin. In fact the two-deck transparent replica of the Airbus A380 nose was produced by The Pulse Group...

Asian exhibitions fall victim to SARS crisis.(Brief Article)
May 20, 2003... A spate of Asia-based exhibitions and events organised by UK companies have become the latest casualties of the SARS epidemic sweeping the Far East. Production agency Jack Morton Worldwide has been forced to cancel six events including one...

LoewyBe lands pounds 1m contract.(marketing firm won Jordans cereal account)(Brief Article)
May 20, 2003... Field marketing company LoewyBe has won a pounds 1m contract from cereal brand Jordans for a UK-wide sampling campaign. The agency, formerly MHP, has put together a roadshow aimed at boosting awareness and driving sales of Jordans' Country...

ON THE BALL.(fund-raiser HMV Football Extravaganza staged)(Brief Article)
May 20, 2003... Production agency Zafer Associates teamed up with sound consultant Canegreen Commercial to stage the eighth HMV Football Extravaganza at the Marriott Grosvenor House Hotel last month. The annual fund-raising event raised pounds 339,000 for...

Peugeot picks Paris to stage preview show.(Brief Article)
May 20, 2003... Peugeot held a series of events in Paris last month to give key fleet customers a preview of the car manufacturer's future plans. Immedia was tasked with producing gala dinners on the river Seine and staging presentations at the Park Hyatt...

APPOINTMENTS: Excel.(Lucy Shrubsall joined marketing team )(Brief Article)
May 20, 2003... Lucy Shrubsall has joined the marketing team at Excel with responsibility for increasing the number of events at the Docklands venue. She has previous experience with Brands Hatch Circuits where she provided public relations support for its...

APPOINTMENTS: DVC Sales.(Steve Hull and Ramon Santos joined marketing agency)(Brief Article)
May 20, 2003... Steve Hull and Ramon Santos have joined field marketing agency DVC Sales. Hull becomes operations director on the Britvic account having previously been with Slendertone, the consumer arm of Bio Medical Research. Santos becomes senior account...

APPOINTMENTS: The Brewery.(Simon Pilling hired as event sales executive)(Brief Article)
May 20, 2003... Simon Pilling has joined London venue The Brewery as event sales executive. He has experience in live events and sales and marketing from all his previous roles including Mencap, WhizzKidz and Springboard UK.

APPOINTMENTS: Opex Exhibition Services.(recruited Kathleen Jenkins)(Brief Article)
May 20, 2003... Kathleen Jenkins has been recruited by Opex Exhibition Services to the position of operations director. She will be responsible for overseeing Opex's service operations and will work closely with the management team. Jenkins has previous...

APPOINTMENTS: Wembley.(hired Angela Harris as web coordinator)(Brief Article)
May 20, 2003... Angela Harris has joined Wembley as web coordinator to manage its two websites whatsonwembley.com and wembley.co.uk/venues. She has previous experience in web design and development and will be responsible for the ongoing maintenance of the...

APPOINTMENTS: Society of British Aerospace Companies.(exhibition department staffing)(Brief Article)
May 20, 2003... Penny McPherson and Peter McKenna have been appointed to the Society of British Aerospace Companies' exhibitions department. McPherson will be responsible for organising the UK pavilion at overseas exhibitions and has previous experience at US...

APPOINTMENTS: Publishing Events.(Gurny Deol promoted )(Brief Article)
May 20, 2003... Gurny Deol has been promoted to managing director at Publishing Events. She was previously client services director at the catalogues and directories company and aims to expand the company's range of services.

APPOINTMENTS: Reed Travel Exhibitions.(Rosemarie Sama joins as AIME exhibition manager)(Brief Article)
May 20, 2003... Rosemarie Sama has been appointed AIME exhibition manager at Reed Travel Exhibitions. Sama has ten years experience in the business travel, incentive and meetings industry and was previously business development manager at the Sydney Convention...

APPOINTMENTS: BIG.(Tim Smith is to head the events services at name badge supplier )(Brief Article)
May 20, 2003... Tim Smith is to head the events services team at name badge supplier BIG, where he will be responsible for launching products. He had previous experience with the group at its New York office from 1999 to 2001.

Events added to Stoneleigh Park portfolio.(Brief Article)
May 20, 2003... Stoneleigh Park has secured a raft of new events at the Coventry venue. The International Woodworking and Turning Exhibition, organised by Nexus Special Interests, has moved from the NEC and will take place from 17-19 October. Motorcycle...

Haymarket marketing chief starts shake-up.(Haymarket Exhibitions' Simon Clarkson hired Janine Ackerley)(Brief Article)
May 20, 2003... Haymarket Exhibitions marketing director Simon Clarkson has made his first key appointment and overhauled the marketing department in the wake of the departure of marketing and features manager Kirsty Adams to Excel (page 5). The shake-up...

The Brewery to run Cuban party nights.(Brief Article)
May 20, 2003... The Brewery is offering a Cuban-themed temporary structure for hire in the summer. Little Havana At The Brewery was bought from Roder UK and will be erected in the London venue's cobbled courtyard in June, July and August. The structure offers...

Liquid launches show to get kids into sport.(Liquid Exhibitions to display different sports)(Brief Article)
May 20, 2003... Liquid Exhibitions has set up an event to get youngsters to try different sports. The Sport Show, which debuts at Earls Court from 4-6 July, is being backed by 20 sports governing bodies including the Football Association and the Rugby...

Display fair to feature talks.(Pan Presentations to run training seminars)(Brief Article)
May 20, 2003... Exhibition organiser Pan Presentations is to run a series of training seminars at its relaunched show for display and modular systems (Event, April). Display takes place at London's Royal Horticultural Halls on 2-3 July. The seminar...

CURTAIN UP.(Coronet Theatre reopened in London)(Brief Article)
May 20, 2003... London's 19th century Coronet theatre reopened last month following a pounds 2m refit. It can hold up to 2,100 people. The opening night showcased the audiovisual facilities, which were supplied and installed by Pure Productions, with rigging...

Third of firms close to ruin, finds survey.(report on troubled exhibition services)(Brief Article)
May 20, 2003... A third of the UK exhibition services industry are on the brink of failure, according to a recent report. Plimsoll's annual financial health check of 744 companies found many firms suffering from a combination of sliding profits and...

OPINION: Oranges are not the only fruit in the event world.(special events industry analyzed)(Editorial)
May 20, 2003... Something recently crossed my desk - the Event Production Agency Survey developed by this very magazine. The aim of the survey is a laudable one - to put a figure on the part of our industry that encompasses live events. It's a big sector...

RSVP organiser lines up sister Yuletide event.(Single Market Events lines up RSVP 4 Xmas, show for corporate event organizers)(Brief Article)
May 20, 2003... Single Market Events (SME) has launched a Christmas spin-off of RSVP, its show for corporate event organisers. RSVP 4 Xmas, details of which were announced at the April show, will take place on 29-30 September at Old Billingsgate in the...

AECC shows off pounds 18m work at Royal launch.(Aberdeen Exhibition and Conference Centre )(Brief Article)
May 20, 2003... The Princess Royal opened the revamped Aberdeen Exhibition and Conference Centre (AECC) last month. Princess Anne mingled with guests and staff before touring the Scottish venue's new pounds 18m facilities. The redevelopment, which began...

Opex buy adds northern base to operations.(Opex Exhibition Services has bought supply company Exoplan International)(Brief Article)
May 20, 2003... Opex Exhibition Services has bought supply company Exoplan International for an undisclosed sum. Exoplan is based at the NEC and the deal means Opex now has a base from which it can provide contracting operations for organisers and venues...

THINK TANK: Exhibition Auditing - Playing with numbers.
May 20, 2003... Three industry figures put a representative from the ABC in the hot seat. Emma Reynolds referees the debate. Ten years ago the Audit Bureau of Circulations (ABC) created an independent audit scheme for trade fairs to prove their...

PROFILE: Mark Saunders, Clarion Events Scotland.
May 20, 2003... Mark Saunders has left London and gone to Glasgow to run Clarion Events Scotland, the northern arm of Earls Court's in-house organiser. In a frank interview he tells Emma Reynolds about the agony and the ecstasy of a life in consumer...

SHOWCASE: GM Europe dealer launch.
May 20, 2003... Car dealers were whisked off to Spain for three days of product information, test drives and musicals. Philip Chadwick reports. There aren't many people who would turn down an invitation to an event at a venue designed to resemble a shark's...

SECTOR GUIDE: London Venues - Capital developments.
May 20, 2003... London venues know they can't afford to rest on their laurels in the tough economic climate. London has long been a magnet for events but that doesn't mean venues can be complacent about winning new business. Commercial challenges such as...

UNIQUE VENUES: Break from the norm.
May 20, 2003... Looking for somewhere out of the ordinary? Mike Fletcher goes off the beaten track to unearth a selection of niche venues with first-rate facilities. Plus, a production expert reveals his favourite places to host events. CULTURAL...

INDOOR EVENTS: 10 steps to create the great indoors.
May 20, 2003... It takes a great deal of planning, teamwork and creative flair to make an indoor event a winner, as the experts tell Philip Chadwick. 1. Establish why you are putting on an indoor event. It's not good enough to simply lay on a big party and...

FRANCE: Entente cordiale.(organizing a trade show in Paris)
May 20, 2003... Exhibition centres in the French capital have signed a series of marketing alliances to promote themselves better to the rest of the European continent. Jennifer Creevy looks at how the Paris partnerships shape up. Paris may be one of...

DIARY: Ego strip ..
May 20, 2003... When Liz Sinclair, organiser of last month's Association of Exhibition Organisers Quiz and Comedy Night, told Diary she was worried no one would embrace the spirit of the evening, she clearly hadn't counted on Event's advertising team. ...

DIARY: Trade Secrets.
May 20, 2003... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1 Which industry role model is still advising motor show exhibitors that the best on-stand promotion is a girl with big...

DIARY: All in a day's work? ..
May 20, 2003... Who wants to be a secretary? Diary wouldn't judging by what some personal assistants have had to do for their bosses, according to a survey for the Creme Secretary and PA Exhibition at Olympia on 13-15 May. Some people should be grateful they...

DIARY: Over and Out.
May 20, 2003... So farewell then S Club. Despite their cries of Don't Stop Movin' the group has done just that and split. Diary is still crying - tears of joy you understand. For a goodbye 'treat' to all its fans, S Club has teamed up with kiddie offshoot S...

DIARY: Lighting-up time ..
May 20, 2003... Diary's mischievious sense of humour (is that what you call it - ed?) means it loves a bit of guerrilla marketing. Step forward new phone directory service 11 88 88, which decided to mark its launch by getting right up the noses of rival...

DIARY: No stress please, we're British ..
May 20, 2003... Diary often finds itself close to collapse after a long day at an exhibition. Just putting one foot in front of the other becomes an effort. All that free drink really does take its toll. Now help is at hand to help people relax and unwind...

DIARY: Dazzling success ..
May 20, 2003... It seems Jack Morton Worldwide doesn't want to close the book on its opening and closing ceremonies at last year's Commonwealth Games in Manchester. The production agency has just published a guide opening and closing, detailing the build-up...