Marketing Event articles from May 2002

Marketing Event archives from May 2002

FROM THE EDITOR: Industry must make a song and dance about success.(Brief Article)
May 13, 2002... Unforeseen circumstances have little impact on a visitor's decision to attend an event so long as their interest is genuine. This has been proven time and again with examples that range from Glastonbury festival, which is always packed...

RPM secures job to operate Lottery drive.(Brief Article)
May 13, 2002... Brand experience agency RPM is to oversee a face-to-face campaign to relaunch the National Lottery. Lottery operator Camelot appointed the agency following a six-way pitch. The biggest part of the drive will be in July and August with...

Ford elects to go with Service Graphics pitch.(Brief Article)
May 13, 2002... Service Graphics has won a pounds 2.3m deal with car manufacturer Ford to supply display graphics for three years. It beat four others in a pitch for the business. Service Graphics director Ben Moss said: 'It's a very important contract...

Failed motor show comes back to life.(London Motor Show will make a comeback Summer 2003)(Brief Article)
May 13, 2002... Cancelled exhibition the London Motor Show is set to make a comeback in summer 2003 following a three-year absence. Organiser Clarion Events refused to go into detail about a new format for the biennial show but confirmed that it would...

Two directors quit board of Tarsus Group.(Brief Article)
May 13, 2002... Tarsus Group executive directors Adrian Broadbent and Nick Helyer have quit the board. The resignations follow a share placing last month that raised more than pounds 5m to drive the company's continued acquisition programme and refinance...

CEA and Event join forces to rejig awards.
May 13, 2002... The Corporate Events Association (CEA) has teamed up with Haymarket Events to relaunch its awards. The CEA Awards will take place on 26 November at the Commonwealth Galleries in London. Event magazine is media partner to the restructured...

Closier takes charge at EVA.(Mike Closier, Exhibition Venues Association)(Brief Article)
May 13, 2002... Mike Closier has been voted in as the new chairman of the Exhibition Venues Association (EVA). He was previously deputy chairman and takes over from Bill Ross who has stepped down. Scottish Exhibition and Conference Centre (SECC) chief...

Equus builds on success of debut event.(visitor numbers)(Brief Article)
May 13, 2002... Equus - The Horse Event proved itself a worthy winner of last year's Event Grand Prix Award with visitor numbers at this year's show passing the 20,000 mark. The exhibition from 4-7 April at Excel also drew more than 200 exhibitors. ...

Mice buys Magic for entertainments arm.(Mice Group creates entertainment arm after acquisition)(Brief Article)
May 13, 2002... Mice Group has launched a corporate entertainment, event management and production arm. Mice Entertainment Services was created following Mice's acquisition of entertainment company Magic Entertainment Services last month. It will be...

Technology fair in switch to Wembley.(Brief Article)
May 13, 2002... IT education show E-Learning is moving to Wembley Conference & Exhibition Centre from the Business Design Centre. The Venture Marketing-organised show will debut at Wembley from 28-29 May. 'The event has expanded and Wembley allows us...

Nat Mags to push teen title with UK tour.(National Magazine Company Ltd. Cosmogirl of the Year Roadshow)(Brief Article)
May 13, 2002... The National Magazine Company is launching the Cosmogirl Of The Year Roadshow to promote the teen title's competition to find outstanding teenage girls. The show will tour UK shopping centres from 1-8 June. Activities will include...

Pci:Live teams up with Fitch.(Fitch Worldwide)(Brief Article)
May 13, 2002... Live events agency Pci:Live has joined forces with branding and design agency Fitch Worldwide to extend each other's offers. Both are part of Cordiant Communications Group. Pci:Live chief executive Richard Bamford said the move recognised...

ESS celebrates Golden Jubilee staging deal.(Edwin Shirley Staging)(Brief Article)
May 13, 2002... Edwin Shirley Staging (ESS) has been commissioned to provide the staging at next month's concerts at Buckingham Palace to mark the Queen's Golden Jubilee. ESS is providing the main stage, Royal box, commentary booth, a second stage,...

Forum reveals need to boost status of fairs.(Exhibition Industry Networking Forum)(Brief Article)
May 13, 2002... The exhibition industry must improve its self-promotion and evaluation if it wants marketers to view it as a serious discipline. This was one of the conclusions at Mash Media's first Exhibition Industry Networking Forum last month. A panel...

Installation outfit splits operations.(Black-out Triple E)(Brief Article)
May 13, 2002... Event installation firm Black-out Triple E has demerged into two companies. Triple E, headed by managing director David Edelstein, and Blackout, run by Steve Tuck, will trade independently, although they will continue to share office and...

Rapier seizes failed Blue Square Design.(Rapier Design Group makes acquisition)(Brief Article)
May 13, 2002... Rapier Design Group has bought Blue Square Design after the latter went into receivership last month. The deal marks the start of a programme of planned acquisitions. 'We made an offer for the goodwill and assets of the business and we...

Earls Court appoints security team.(Showsec International hired)(Brief Article)
May 13, 2002... Earls Court has appointed Showsec International as its first in-house security and stewarding contractor for all seated events. Showsec won the contract after a five-way pitch. Details of the length of the deal will be finalised at the end...

Propshop nets contract for pension fairs.(from National Association of Pension Funds)(Brief Article)
May 13, 2002... Live event contractor Propshop has been awarded a two-year contract to design, build and manage events for the National Association of Pension Funds (NAPF). Propshop will provide stage sets, stands and conference facilities for the four...

Balancing Act.(Britvic promotes Aqualibra drink at Vitality Show)(Brief Article)
May 13, 2002... Brand experience agency Lime ran a sampling campaign for Britvic's Aqualibra drink at the Brand Events-organised Vitality Show at Olympia in March. Lime created an environment with water screens and pebbled flooring designed to reflect the...

Jack Morton to stage pageants for Games.(Commonwealth Games)(Brief Article)
May 13, 2002... Jack Morton Worldwide is putting together the opening and closing ceremonies at this year's Commonwealth Games, it has been revealed. The live events agency is planning to showcase British culture and talent at the events, which will take...

Unibail buys stake in venue.(Palais des Sports in Paris)(Brief Article)
May 13, 2002... French property firm Unibail has bought a 50% stake in Paris entertainment venue Palais des Sports. The facility houses three areas that can accommodate between 2,400 and 4,600 guests. Unibail plans to renovate the venue in 2006, but has...

Report points to deepening profit worries.(exhibition services)(Brief Article)
May 13, 2002... Less than half of firms in the UK exhibition services industry saw their profits increase last year, according to a report by financial analyst Plimsoll Publishing. Of the 732 companies researched only 287 had fared better. The report also...

Pop Art.
May 13, 2002... The Alternative Media Company looked to the work of artist Andy Warhol for inspiration for the colour and theming of BT's Connecting London Completely campaign launch at The Tate Modern last month. This BT Tower image was used as an iconic...

NEWS IN BRIEF: Harrogate Fair renamed.
May 13, 2002... The Harrogate Fair has been renamed 1st! FA1R Harrogate and will take place from 11-15 January 2003 at Harrogate International Centre. The show is the year's first major Christmas gift and toy event in the year and has been running for 53...

NEWS IN BRIEF: Wild Lemon and Chichester Watersports join forces.(Brief Article)
May 13, 2002... Production company Wild Lemon and Chichester Watersports have joined forces to offer corporate watersports days and freshwater lakeside hospitality on a 40-acre private lake near the south coast. Activities will include water-skiing, raft...

NEWS IN BRIEF: Royal Dutch Jaarbeurs joins Association of Exhibition Organisers.(Brief Article)
May 13, 2002... Royal Dutch Jaarbeurs, Holland's largest exhibition and conference centre, has joined the Association of Exhibition Organisers. The venue believes the association will offer good networking opportunities that will aid its relationships with UK...

NEWS IN BRIEF: Home & Gift sells 98% of stand space.
May 13, 2002... Home & Gift has already sold 98% of stand space and expects 775 exhibitors at the 2002 show. New areas for this year include an Ideas & Design marquee. The Clarion Events-organised exhibition runs from 14-17 July in Harrogate. Show director...

NEWS IN BRIEF: British Beauty Trade Show takes place at Stoneleigh.
May 13, 2002... The British Beauty Trade Show will take place at Coventry venue Stoneleigh Park next year from 9-10 February. The event, which has been organised by Beauty Suppliers Guild (BSG), is expected to attract about 10,000 visitors. BSG director of...

NEWS IN BRIEF: Wood and Garden Roadshow attracts large crowd.
May 13, 2002... The Wood and Garden Roadshow, organised by Midlands-based communications and marketing agency Wyatt International for timber industry promoter Wood For Good, attracted an estimated 7,000-10,000 visitors at the one-day event in April. The show...

NEWS IN BRIEF: Earls Court & Olympia merge management teams.(London venues)(Brief Article)
May 13, 2002... London venues Earls Court and Olympia have merged their event management and operations teams to form customer service teams. The aim is to ensure good service provision for organisers, exhibitors, contractors and visitors. The new teams will...

Expomedia prepares offensive in Moscow.(CEE Exhibitions to launch exhibitions in Russia)(Brief Article)
May 13, 2002... Expomedia Group's organising arm is to launch 20 exhibitions in Moscow, Russia. The roll-out is scheduled to begin in September 2003. Organiser CEE Exhibitions will launch events including the Russian Consumer Motor Sport Show, the Moscow...

Orange lifts lid on visitor experience.(mobile communications firm)(Brief Article)
May 13, 2002... Mobile communications outfit Orange debuted its visitor experience in Romania last month as part of a global strategy to rebrand its operations. The company plans to bring the experience to the UK for an event in London this summer. ...

Party planners unveil projects for Christmas.
May 13, 2002... Corporate party organisers have begun the battle for Christmas business with a series of London launches. The Ultimate Experience unveiled The Bridge last month. The 30,000 sq m space beneath London Bridge Station can hold up to 2,000...

APPOINTMENTS AT: British Exhibition Contractors Association.(Sally Devereux and Bob Cheeseman apppointments)(Brief Article)
May 13, 2002... Sally Devereux and Bob Cheeseman have been elected to the board of the British Exhibition Contractors Association. Devereux is managing director of Sales by Design International while Cheeseman is a sales director at Melville Exhibition...

APPOINTMENTS AT: CMP Europe.(Brief Article)
May 13, 2002... Stephan Israel has joined CMP Europe as divisional marketing director. He was formerly with TC Electronic in Denmark where he was international marketing manager. Israel's role will involve marketing the IT and games divisions in the UK and...

APPOINTMENTS AT: Wembley.(Cal Wilcox appointment)(Brief Article)
May 13, 2002... Cal Wilcox has joined Wembley as business-to-business marketing coordinator. He was previously a marketing executive at Nike Australia where he helped create an interactive rebranding campaign.

APPOINTMENTS AT: Opex.(Brief Article)
May 13, 2002... Laura Tythcott and Mark Bosher have both been promoted at Opex. Tythcott, who has been at the contractor for more than three years, becomes sales and marketing director. She was previously director of show management. Bosher becomes business...

APPOINTMENTS AT: Ellert Field Marketing.(Brief Article)
May 13, 2002... Gary Cook has been appointed business development director at Ellert Field Marketing. He was previously at Seagram Spirit & Wine Group where he was on-trade channel director for three years.

APPOINTMENTS AT: Earls Court & Olympia Group.
May 13, 2002... Charlie Shun has been appointed special events manager at Earls Court & Olympia Group. He will be responsible for developing the market, which includes pop concerts, award ceremonies and product launches.

APPOINTMENTS AT: Royal Horticultural Halls and Conference Centre.(Brief Article)
May 13, 2002... Sybil Bunney has joined Royal Horticultural Halls and Conference Centre as sales and marketing coordinator. She will be responsible for increasing exhibition business at the central London venue. Her previous experience is in PR.

APPOINTMENTS AT: Status.(Brief Article)
May 13, 2002... Jennifer Jenkins has been promoted to managing director at event management company Status. She became a board director in June 2001 and was previously director of management programmes.

APPOINTMENTS AT: Imagination.(Brief Article)
May 13, 2002... Bo Albertsson has been appointed managing director of Imagination's Scandinavian operations in Stockholm. He was previously marketing director at Ericsson Mobile Communications.

APPOINTMENTS AT: Queen Elizabeth II Conference Centre.(Brief Article)
May 13, 2002... Kirk Albrow has been appointed chief executive of the Queen Elizabeth II Conference Centre. He will be responsible for the venue's overall management. He was previously UK & Ireland general manager for Swissair/Sabena. Albrow has also worked...

APPOINTMENTS AT: Chevalier Event Design.(Brief Article)
May 13, 2002... Liz Madden has joined Chevalier Event Design as business development manager. She has worked in the hotel, restaurant and event services sectors. The company incorporates Millennium Sails and caterer Eat to the Beat.

Moyles to run Jaguar event down under.(Brief Article)
May 13, 2002... Jaguar has chosen event production agency Moyles to produce a three-week launch event in Brisbane later this month. Moyles, which is part of the MMM Group, will produce the training-focused event to launch the Jaguar X-Type 2L and S-Type...

Haymarket buys out BBC from fashion fair.(Brief Article)(Statistical Data Included)
May 13, 2002... Haymarket Exhibitions has taken control of consumer event Clotheshow Live by buying the remaining 50% from BBC Worldwide. Haymarket Exhibitions marketing director Sarah Horrell said: 'Taking over the show in its entirety gives us the chance...

Face-lift for Autumn Fair Birmingham.(Brief Article)
May 13, 2002... Autumn Fair Birmingham has been overhauled to reduce the space between each hall. The NEC show will now be concentrated around the piazza concourse. Subsidiary event Volume gifts will move to halls six, seven and eight. 'What we have...

Reed in buoyant mood over travel show sales.(Brief Article)(Statistical Data Included)
May 13, 2002... Reed Travel Exhibitions (RTE) expects to sell a record amount of space at this year's World Travel Market because of increased demand from the overseas travel and tourism industry. Almost 30,000 sq m has already been sold for WTM 2002,...

Ideal Home tops visitor lists.(Brief Article)(Statistical Data Included)
May 13, 2002... March's Daily Mail Ideal Home Show was the best-attended show in the UK last year, according to figures from the ABC. The Dmg World Media consumer event at Earls Court attracted 426,528 visitors. Trade Promotion Services' Spring Fair...

Capital hosts show to push Manchester.(Brief Article)
May 13, 2002... Marketing Manchester, the organisation responsible for promoting the northern city, will showcase its hotels, attractions and venues at the Destination Manchester event in London on 16 May. The event, which takes place in Manchester Square,...

Waterworld.
May 13, 2002... Marine fish, wall displays and state-of-the-art technology combine to offer a sensory experience at live event company Nutopia's headquarters in Covent Garden, London. Over the past six months the venue has been home to a series of product...

IN MY VIEW: Everyone loses if content is not at the heart of the brief.(Brief Article)(Editorial)
May 13, 2002... We've all done it at some stage in our working lives. The brief comes through from the client. There's a sense they're attending the event or exhibition because they feel they have to. There isn't any clear view on what should be communicated....

NEW MEDIA NEWS: Excel smart software boosts show activity.(Brief Article)
May 13, 2002... Evensis has become the first organiser to make full use of Excel's Smart Space package, which provides multiple high speed Internet connections to its exhibition halls. Evensis used the software, which was developed by the Docklands...

NEW MEDIA NEWS: Reed launches wireless fair.(Brief Article)
May 13, 2002... Reed Exhibitions has set up a show for wireless technology solutions. Enterprise Wireless Technology (EWT) will run from 2-3 October at Olympia and feature the products, services and architecture required to develop mobile strategies. The...

NEW MEDIA NEWS: Evenser goes online to push diverse arms.(Brief Article)
May 13, 2002... Event services outfit Evenser Group has launched a website. The site at www.evenser.com gives an overview of businesses in the audiovisual, broadcasting, exhibition and outdoor markets. Links take visitors directly to individual sites for...

NEW MEDIA NEWS: www.eventwise.co.uk.(Brief Article)
May 13, 2002... The website was a finalist in the IBM e-business award category at last month's Parcelforce Worldwide Small Business Awards 2002. The accolade rewarded six months of work relaunching the site to give corporate event organisers more information...

NEW MEDIA NEWS IN BRIEF: ABC launches website.(Brief Article)
May 13, 2002... The Audit Bureau of Circulations (ABC) has launched a website to give users access to attendance figures of ABC-certified exhibitions. Visitors to www.abc.org.uk can download ABC certificates and view profile and demographic data. Additional...

NEW MEDIA NEWS IN BRIEF: AVT teams up with Komedia for video.(Brief Article)
May 13, 2002... Event production company AVT has teamed up with Brighton arts venue Komedia to produce a short promotional video that can be viewed at www.komedia.co.uk. The venue launched its re-constructed website at an open day on 20 April. AVT's video...

NEW MEDIA NEWS IN BRIEF: History of video games event to take place at Barbican Gallery.(Brief Article)
May 13, 2002... An exhibition exploring the history of video games from 1962-2002 starts this month at the Barbican Gallery. Game On, organised in collaboration with the National Museums of Scotland, explains the developments in technology and the influence...

NEW MEDIA NEWS IN BRIEF: Stoneleigh Park completes website redevelopment.
May 13, 2002... Coventry exhibition venue Stoneleigh Park has completed the redevelopment of its website despite not having changed its address to coincide with the venue's rebranding. Visitors to www.nacstoneleighpark.com can now access a walkthrough of the...

NEW MEDIA NEWS IN BRIEF: European Event Decorators adds venue-finding to website.(Brief Article)
May 13, 2002... European Event Decorators has added a venue-finding section to its website for clients looking for somewhere to hold their Christmas party. Visitors to www.european-events.co.uk can source theming ideas, props and backdrops as well as research...

NEW MEDIA NEWS IN BRIEF: Training and Development 2002 survey.
May 13, 2002... Less than a third of organisations are using e-learning for staff training and development according to a recent survey. Training and Development 2002, published by the Chartered Institute of Personnel and Development, surveyed 502...

NEW MEDIA NEWS IN BRIEF: MRS's directory scores 12,000 hits a month.(Brief Article)
May 13, 2002... The Market Research Society's online directory www.rbg.org.uk attracts about 12,000 hits a month and about 400 hits a day, according to research carried out for the website's first anniversary. The online version of The MRS's Research Buyer's...

NEW MEDIA NEWS IN BRIEF: MediaMine UK secures deal with Xerox Document Supplies.(Brief Article)
May 13, 2002... Software developer MediaMine UK has secured a EUR500,000 deal with Xerox Document Supplies Europe. Xerox will apply MediaMine software solutions across 30 European offices to centrally store all marketing materials so they can be reused for...

ANALYSIS: EVA chief dismisses talk of merger - New man Closier remains undeterred by calls for a single trade assoication. Philip Chadwick reports.(Exhibition Venue Association appoints Mike Closier chairman)(Brief Article)
May 13, 2002... Scottish Exhibition and Conference Centre chief executive Mike Closier has been confirmed as the Exhibition Venue Association's (EVA) new chairman. He has eight years' experience in the industry and reaction to his appointment has been...

Every issue we answer a problem from the show floor. This month - categorising visitors.(Brief Article)
May 13, 2002... The biggest gripe we get from exhibitors is about show organisers that do not categorise the badges of show visitors, especially at overseas events. When hundreds of people are walking past your stand you need to be able to filter them quickly...

THINK TANK: Brand Experience - Putting it down to experience. This month our panel of experts discussed what is actually meant by the term 'brand experience'. Emma Reynolds reports.(Brief Article)
May 13, 2002... While a growing number of event agencies are offering to create brand experiences for clients, the definition of what exactly constitutes a brand experience is emerging as a bone of contention. RPM client services director Hugh Robertson...

PROFILE: Derrick Tuke-Hastings heads communications agency Park Avenue where his work has included major projects for British Airways and the Dome. He tells Emma Reynolds about bow ties, messy eating and why he got hugged for his work.(Brief Article)
May 13, 2002... The first thing you notice about Park Avenue chairman Derrick Tuke-Hastings is his bow tie. 'I'm rather a messy eater and I used to spill gravy all over my ties,' he explains. 'My wife suggested it.' He chuckles and you get the feeling...

SHOWCASE: Adidas a3 shoe launch - Adidas chose the London Marathon to demonstrate the new technology of its a3 performance shoe. Mike Fletcher reports.(Brief Article)
May 13, 2002... Adidas UK kicked off its association with this year's Flora London Marathon with the launch of the a3 performance running shoe. The trainer, which features new technology, was unveiled at Battersea Running Track during the first week of April...

SECTOR GUIDE: Furniture & Flooring - The best effects. Up-to-the-minute designs for furniture and flooring can provide the perfect finishing touches to a stand. Simon Clarke runs through all the latest fashions.(Brief Article)
May 13, 2002... The ambience of any exhibition or event will be coloured significantly by its furniture, fixtures and flooring. And with a generation of visitors educated by a slew of style programmes and magazines, those old polypropelene chairs from the...

LONDON VENUES: City of choices.(Brief Article)
May 13, 2002... Location can make the difference between getting a booking or losing out. Philip Chadwick gives the low-down on locale as London venues look beyond their facilities in the battle to win business. With so many London venues boasting quality...

NORTHERN VENUES: Let the Games begin.(Commonwealth Games)
May 13, 2002... The 2002 Commonwealth Games have given host city Manchester the opportunity to benefit from a pounds 170m shot in the arm. Cordelia Brabbs looks at the venues that are reaping the benefits of this massive makeover. From 25 July to 4...

BENELUX: Benelux calling - For exhibitors and organisers wishing to branch out into Europe, the Benelux region is a solid opportunity, says Emma Reynolds.(Brief Article)
May 13, 2002... The three countries that make up the Benelux region - Belgium, The Netherlands, and Luxembourg - present an expanding event and exhibition market, and interest from UK organisers and exhibitors is on the increase. Flanders Tourist Office...

DIARY: Funny business.(Brief Article)
May 13, 2002... The fourth annual comedy quiz night from the Association of Exhibition Organisers and ESP Recruitment was a fun-filled event. There were many highlights of the event at Equinox in the West End, but Diary's favourite was 'Exhibition Idols'...

DIARY: Trade Secrets.
May 13, 2002... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which organiser reckons his wife doesn't understand him? 2. Which industry commentator repeatedly mistook the name...

DIARY: 'Ere we go, ere we go, ere we go ..(Melville Exhibition Services launches fantasy World Cup competition)(Brief Article)
May 13, 2002... It seems some people can't get enough of the World Cup, and it hasn't even started yet. Melville Exhibition Services has jumped on the bandwagon by launching a fantasy World Cup competition that is exclusive to the exhibition industry. ...

DIARY: The mane attraction ..(food service data for Grand National horse race)(Brief Article)(Statistical Data Included)
May 13, 2002... Diary suffered another disappointing Grand National last month when its two horses in the office sweepstake fell at the first and last fences. But for people at Aintree it wasn't about the winning - it was about the eating. Caterer Letheby...

DIARY: End of the road for Skoda jokes ..(Skoda Fabia Rally Team will compete in 2002 Kumho National Rally Championship)(Brief Article)
May 13, 2002... What do you call a Skoda with twin exhausts? A wheelbarrow. Skoda has long been the butt of many a joke, but it may be time to think again because Skoda has its own UK rally team for this year's 2002 Kumho National Rally Championship....

DIARY: Speakers' corner ..
May 13, 2002... If you go down to the Great Yorkshire Showground today the chances are that you may find a celebrity or two. After hosting BBC's Question Time (Event, April) with stargazing Patrick Moore, the centre hopes to welcome a few more celebs for the...

DIARY: Cattle Market.
May 13, 2002... The first CowParade London starts on 17 June, but last month some of the cows were let out early to graze in Westminster. The parade consists of 250 fibreglass cows lining the streets of London for 12 weeks in a bid to promote the arts and...

EVENT GUIDE: Modular Stands - Getting to grips with the modular models.(Brief Article)
May 13, 2002... The versatility and design capabilities of today's modular systems are the key reasons why exhibitors plump for this type of stand. Working with modular enables quick and easy re-configuration of a stand to suit any space, which means the same...