Marketing Event articles from March 2009

Marketing Event archives from March 2009

Editor's letter.(impact of financial crises on business creativity )
March 3, 2009... When first hearing or reading the word 'creativity', your mind conjures up beautiful images of magnificently themed parties, cleverly constructured exhibition feature areas, and effective experiential campaigns. Of course, this is exactly what...

This month's Go-To Events.(Brief article)(Calendar)
March 3, 2009... - RSVP 09 One of the creative event industry's most popular exhibitions, RSVP, will take place at the Business Design Centre from 1-2 April. It boasts a collection of new feature areas and seminars that include topics such as ROI and...

Perform miracles.
March 3, 2009... Dish has teamed up with Merlin Entertainments venues to create the Dish Miracle Bar, providing treats using an amazing West African berry The little fruit can make anything sweet, and one recipe even transforms Guinness. A Flavour Tripping...

Cubism.
March 3, 2009... Raise your profile with a branded Mediacube from Mediama. Each cube is covered in foam and can be printed with a company logo or message They measure 48cm3 or 40cm3 and can be used as a stool, or even part of a multi-image wall, for any type of...

Sound advice.
March 3, 2009... Let funky, acoustic lounge band Swerve create a chilled-out atmosphere for you. The outfit consists of Margereta and Pels, who also doubles as a DJ. Swerve can play jazz, lounge, funk, soul and R&B. Price is dependent on the event. -...

Material world.
March 3, 2009... Green is still the new black, and now Sunbaba is launching a fully recyclable fabric-branding exhibition solution. Made from polyethylene, the product can be printed using UV inks that further reduce environmental impact. This year, Sunbaba...

Smart thinking.
March 3, 2009... Be kind to the planet and keep within budget with Bars by Design's Smart Bar. Its USP is that it folds for easy storage, can be branded and changes colour at the flick of a switch. The bar is also eco-friendly due to its LED lights, which use...

Tune in.
March 3, 2009... Add a touch of Hollywood glamour to your events with vocalist Keedie. Not only did she sing the title track for Andy Garcia's movie Modigliani, she also had a number two hit with I Believe My Heart, which was a duet with Duncan James from Blue....

Factory settings.
March 3, 2009... Create a wildly colourful, seventies-themed disco feel at your event with innovative light-up furniture - and a host of other products - from German company LED Factory. You can change colour settings using a remote control and there is a wide...

In over your head.
March 3, 2009... Temporary structures always offer something different for event planners. Dutch company Neptunus is new to the UK and provides a number of constructions, including Ocean, which features a wavy membrane roof, and Alure, an aluminium structure....

Video star.
March 3, 2009... A normal graphic is perhaps no longer enough to wow guests. PSP has launched the 3D holocube, a system that creates a video hologram of an object. Perfect for product launches, the holocube can even be positioned in high ambient light and is...

New dimension.
March 3, 2009... Arcstream AV is also pushing the 3D boundaries with its Magic Symbol product. Hold a pre-designed print of an object in front of a camera, and, thanks to special software, a 3D hologram of it will appear on a plasma screen in real time, which...

Count on this.
March 3, 2009... Launched at The Event Show, Mojo Barriers' turnstile system, Gatekeeper, will make sure that you uphold crowd safety management standards, meticulously counting the number of people entering and leaving a controlled event area. The system uses...

Worth the weight.
March 3, 2009... Rain is almost inevitable in the UK at an outdoor event, and with the added recent snowstorms, it's a good time to invest in safety products. GT Trax has launched a heavy-duty cable protector, the GT Trax Cable Gutter. It can protect up to five...

State of the art.
March 3, 2009... Bring creativity to your event with the Artqube, a portable installation that allows artists to work simultaneously on images, on a cube made of four oversized canvases. Guests can watch as they create a piece of art according to the client's...

Deutsch marquees.
March 3, 2009... Anglo-European relations have been boosted by the arrival of German temporary structure manufacturer Eschenbach on these shores, at a facility in Southampton. Choose from halls that range from three to 50 metres, with double-decker pagodas and...

Analysis: Online poll highlights divisions over phoenixing.(Survey)
March 3, 2009... Event industry associations should consider blacklisting members that phoenix, according to Eventia CEO Izania Downie. Downie spoke after an Eventmagazine.co.uk poll revealed half of the event industry does not want phoenixing outlawed,...

Analysis: Web chatter.
March 3, 2009... The pick of this month's stories on the Event website were... Former chief executive of the Events Industry Alliance, Trevor Foley, has launched website Brilliantspeakers.com. The site will provide event organisers with information on...

Analysis: Festivals surge forward in defiance of recession.
March 3, 2009... Despite the economic downturn, it seems that festivals are thriving. Events such as Red List Live, Sonisphere and Twestival have either launched or are set to launch this year, and Glastonbury sold out in less than two hours. Last year it took...

Analysis: Web chatter.
March 3, 2009... The pick of this month's stories on the Event website were... Seasoned Events has been given the catering contract at Tower Bridge 'We aim to raise the venue's profile and look forward to cultivating a long-standing partnership with it,'...

Packages: Six choices, including picnics at Royal Ascot and comedy at Newbury.
March 3, 2009... - Hospitality - Boxes at Epsom As racing season will soon be under way, book guests a hospitality package at the Derby Festival in June within the venue's new grandstand It is due to open in April and features 14 private boxes, which can...

Move of the month: John Stockton, commercial director, Red Snapper Events.(Brief article)
March 3, 2009... - What will your new role entail? The main purpose of this role is to impact on the profitability of the company. I will work with the sales team to drive revenue, and with the operations team to control costs. Critically, I will also...

Appointment at Chilli Pepper.
March 3, 2009... Olly Hitchcox has joined Chilli Pepper as events manager. He was conference and banqueting manager at Blenheim Palace. He will work alongside logistics manager Paul Brain. -------------------- Did you find this article useful? Why not...

Appointment at Iris Experience.(Michelle Whelan)(Brief article)
March 3, 2009... Michelle Whelan has joined Iris Experience as client services director of its London office. She was European managing director at Hive Strategic Marketing. Whelan will oversee all client relationships and help Iris to expand on the Continent....

Appointment at Fresh Group.
March 3, 2009... Victoria Evason has been appointed account executive at Fresh Group. She recently graduated from the University of Liverpool and has work experience at Manchester-based agency TLC. -------------------- Did you find this article useful?...

Appointment at Jack Morton Worldwide.
March 3, 2009... Julian Pullan has been promoted to executive vice-president, managing director, EMEA and membership of Jack Morton Worldwide's global executive team. Pullan was previously EMEA managing director. -------------------- Did you find this...

Appointment at Red Snapper Events.(Hector Ross)(Brief article)
March 3, 2009... Hector Ross has been appointed special projects director at Red Snapper Events and will be responsible for the agency's hamper and picnic sector. Ross was managing director at Green's Events, Picnics and Hampers, a division of Greens of St...

Appointment at Prestige Scotland.(Lesley Williams)(Brief article)
March 3, 2009... Lesley Williams has been appointed business development director for Prestige Scotland, the fine-dining, conferences and events division of Sodexo. Williams was previously director of sales at Macdonald Aviemore Highland Resort. ...

Appointment at Trafalgar Events.
March 3, 2009... Katherine Griffin has joined Trafalgar Events as event manager, a newly created role. She will manage events, run the venue and liaise with suppliers. -------------------- Did you find this article useful? Why not subscribe to the...

Appointment at Southwater Event Group.(Simon Daly)(Brief article)
March 3, 2009... Simon Daly has been appointed sales manager for Midlands-based Southwater Event Group and will be based in London. Daly was business development manager at Reading FC's Madejski Stadium. -------------------- Did you find this article...

Appointment at ID&C.
March 3, 2009... Steve Daly has joined ID&C as operations director. He will be leading the technical component of the company's work in new technology. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

Appointment at Reed Exhibitions.(Chris Hartley)(Brief article)
March 3, 2009... Chris Hartley has been promoted to group event director at Reed Exhibitions. He was event director at International Jewellery London (IJL), and will still be responsible for IJL, as well as Infosecurity Europe. Syreeta Tranfield has been...

Appointment at Trinity Park Events.(Christine Bond)(Brief article)
March 3, 2009... Christine Bond has been appointed commercial manager at Trinity Park Events, part of the Suffolk Agricultural Association. She has worked for Hilton and Thistle hotels and was recently commercial director for the Royal Society for the...

On the spot: Stephen Lance, event director, Showman's Show.(Interview)(Brief article)
March 3, 2009... What attracted you to your role? An opportunity to be involved in the organisation of the Serowe Show in Bechuanaland (now Botswana) in 1964 led to a permanent role with the Surrey County Agricultural Society, organiser of the Surrey County...

Events Manager: Joanna Tuohy of Macmillan makes every penny of her budget count.(Conference news)
March 3, 2009... Macmillan Cancer Support is based in a building known as the 'charity offices' in Vauxhall, and as we travel up to the 13th-floor reception we pass Marie Curie and Comic Relief, which more than sets the mood. Macmillan staff enjoy stunning...

Events on a budget: Cost-cutting ideas you can bank on.
March 3, 2009... The industry has no choice but to be prudent as the recession kicks in and budgets are slashed, but this needn't spell the end of memorable events. This year, event budgets are becoming tighter than a supermodel's belt, and it's not just...

Trade show: RSVP.
March 3, 2009... - A glimpse of what visitors can expect to see at this year's show, taking place at the Business Design Centre from 1-2 April. Show responds positively to effects of credit crunch Having assessed the feedback from 2008's outing and...

New and refurbished.(List)
March 3, 2009... Six exciting event spaces, including The Irish Club and Chelsea Bar BRITISH MUSIC EXPERIENCE What is it? The O2's brand-new permanent exhibition that is dedicated to the history of popular music in Britain, from post-Second World War...

Sporting: A win-win situation.
March 3, 2009... Score valuable points at these adrenalin-packed locations. By David Quainton. EPSOM DOWNS RACECOURSE What is it? Home of The Derby. The current site has two conference buildings, an administration building and a new Holiday Express...

Square Mile: Business class.
March 3, 2009... Six venues in London's financial district. The Hoxton Pony. What is it? A cocktail bar in Shoreditch. What's it got? It has a modern, artisan feel, made largely with reclaimed materials including a car crash sculpture and two...

Advertisement feature: Troxy.
March 3, 2009... A building with character, allied to a can-do approach from its events team, has raised the venue's profile among corporate organisers. In 2007, east London welcomed a new addition to the venue circuit. Based halfway between Canary Wharf...

Focus on: Middle East - Forging partnerships.
March 3, 2009... The region has set its sights firmly on the event market. Abu Dhabi's pounds 321m purchase of Excel London last year was not only part of a strategy to diversify its economy away from oil, but also symbolic of how the Middle East is...

Sony Bravia Launch: Inventive Sony puts TV in the spotlight.
March 3, 2009... The electronics giant had pushed the boundaries of technology with its latest screens, so the pressure was on for the launch event. Report by Lorraine Francisco. - What was the event? Sony Bravia launched its latest TV screens to the...

Presidential Inauguration: An all-American party for Obama.
March 3, 2009... The inauguration of the 44th President was a cause for celebration on both sides of the Atlantic, as typified by a bash at The Chicago Rib Shack. What was the event? With the unheralded fervour surrounding Barack Obama's inauguration, many...

Case Study: Charity begins at home.
March 3, 2009... Street-level activity in four cities draws attention to volunteer programme Platform2. - What did the campaign involve? Amplify created a UK campaign for volunteer programme Platform2, the aim of which was to attract 18 to 25 year-olds who...

Case Study: Virgin Atlantic.
March 3, 2009... The brand's priority is to keep its events fresh, and therefore memorable. If a book were to be written (as, indeed, many have been) about successful British brands, then surely the longest chapter would be dedicated to bearded knight...

Advertisement feature: Diamond City Events.(Conference news)
March 3, 2009... High-end events in enviable locations have attracted attention from global clients. Diamond City Events specialises in creating luxury events for the corporate market both in the UK and abroad. The company has an international reputation...

In the Spotlight: My summer events.
March 3, 2009... - An expert's advice on the pleasure and pain of organising summer events. ROB ROOKE, MARKETING MANAGER, SMYLE What is the main thing you have learnt about summer events? You have to be very wary of the look and feel of the party. The...

Team Building: Recovery position.
March 3, 2009... Staff motivation is vital if firms are to survive the crunch. Back in the early 90s, when Eldorado graced our television screens and everybody seemed to think that pink-and-yellow puffa jackets were acceptable, team building typically...

Event Solutions: Case Studies - Green events.
March 3, 2009... Four pages of showcases and essential services, plus expert analysis. SUTTON BIKE FEST The annual Transport for London Bike Week aims to raise awareness of sustainable travel in London. Sutton Council and TfL asked agencies Out of the...

Event Solutions: Kit List.
March 3, 2009... Sauce Consultancy and London Remade Solutions (LRS). Specialist communications consultancy Sauce has teamed up with LRS, a leading provider of recycling and sustainable procurement support, to offer project management services and...

Event Solutions: Green Transport.
March 3, 2009... Green Tomato Cars. To ensure your event is truly green, the transportation of people is as important as moving your kit. An expert in the field is Green Tomato Cars, a London-based, environmentally friendly car service. Its operations are...

Event Solutions: Q&A.
March 3, 2009... - Three experts on how to live up to green expectations. THE SUPPLIER - Joyce O'Hagan, head chef, Jackson Gilmour 'Making an event more eco-friendly is really about sourcing progressive suppliers who provide a greener option within...

Social Networking: Girl about town - Abigail.(Viewpoint essay)
March 3, 2009... - Parties with the beautiful people What with all the snow that fell in February, I had no choice but to swap my Jimmy Choos for a warm, if not quite as slinky, pair of snowboots, as I carefully made it around town to the many events that...

Viewpoint: Comment.(Viewpoint essay)
March 3, 2009... - Event's blossoming website, and the need for creativity as budgets shrink. DAVID QUAINTON Eventmagazine.co.uk has become rather like the Barack Obama of the event world online: it's popular, encourages people to vote, and no one...

Viewpoint: Good/Bad.(Viewpoint essay)
March 3, 2009... - The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Goodie bags are like Marmite - you either love them or loathe them There is nothing worse than getting a bag full of marketing literature and...