Marketing Event articles from March 2004

Marketing Event archives from March 2004

From The Editor: Does Closier have to stick to the letter of the law at EVA?(Exhibition Venues Association)(Mike Closier)(Brief Article)
March 17, 2004... King's Hall commercial director Philip Rees has more than 30 years' experience in the exhibition industry. It is a huge disappointment that his venue felt the need to show him the door as part of its management restructure but sometimes life...

Taylor resigns ahead of Reed UK restructure.(Karen Taylor)(Brief Article)
March 17, 2004... Reed Exhibitions UK managing director Karen Taylor quit her post last month less than 18 months into the job. Her resignation followed Reed's decision to restructure the company and appoint a chief executive to oversee the new business....

Rees loses EVA role as axe falls on venue job.(Philip Rees the victim of cost cutting looses job as director at King's Hall)(Brief Article)
March 17, 2004... Philip Rees has been axed from his position as commercial director at King's Hall after more than 30 years' service. The loss of his job means he can no longer continue as deputy chairman of the Exhibition Venues Association (EVA). The...

Brand Events in pounds 5m show sell-off to Dmg.(Dmg World Media)(Brief Article)
March 17, 2004... Brand Events has sold three of its shows to Dmg World media in a deal worth pounds 5m. Dmg World Media has acquired The Vitality Show, which takes place at Olympia later this month, the Ordnance Survey Outdoors Show, which takes place at...

Rapiergroup in niche agency takeover deal.(acquires JacobsParrott)(Brief Article)
March 17, 2004... Rapiergroup has bought design and build agency JacobsParrott for an undisclosed sum. The Cambridgeshire business brings 20 pharmaceutical clients to the group, including Merck Sharp Dohme and Wyeth. Rapiergroup managing director Nick...

Tourism tie-up at debut fair.(Exposure Communications)(Visit London)(Brief Article)
March 17, 2004... Exposure Communications director Simon Burton has teamed up with the capital's tourism body Visit London to launch a second exhibition as part of his ongoing bid to create an annual industry Exhibition Week. London Venue Expo will enable...

ISES seminar in last-minute delegate call.(International Special Events Society)(Brief Article)
March 17, 2004... The International Special Events Society (ISES) is urging people who still want to make a last-minute booking for its Regional Education Conference to register via the body's website. The one-day conference, The Value of Events - Maximising...

Sprout in third launch project for Renault F1.(Brief Article)
March 17, 2004... Agency Sprout has designed the Renault F1 team launch for the third year running. The drivers, car and engine for the 2004 Grand Prix season, which kicks off on 7 March in Australia, were revealed to press, sponsors and VIPs in Palermo,...

BSkyB moots first tour with mobile units.(designed by First Facilities and Cosby Supplies)(Brief Article)
March 17, 2004... BSkyB is to use mobile sales units for the first time in its history to showcase its products throughout the UK. The television channel hopes the branded mobile units will enable it to exhibit at a wide variety of events including outdoor...

Shake-up at Evenser as Blitz goes it alone.(Blitz Communications Group and Charter Broadcast break away to form Blitz Charter Group headed by Paul Hutton and David Carr)(Brief Article)
March 17, 2004... Event services supplier Evenser Group has been forced into a major restructure and refinance package after its broadcast and presentation division split from the parent group last month. Blitz Communications Group and Charter Broadcast have...

AEO updates video manual.(Association of Exhibition Organisers)(Brief Article)
March 17, 2004... The Association of Exhibition Organisers (AEO) has launched a training video to help companies exhibit more effectively. Make a Stand - The Secrets of Successful Exhibiting took two-and-a-half years to make and cost pounds 250,000 to...

MJK oversees supplier work at Brit Awards.(Brief Article)
March 17, 2004... MJK Productions managing director Mick Kluczynski brought together a host of suppliers to stage last month's Brit Awards. The annual record industry event at Earls Court on 17 February had a strong US presence with stars such as Justin...

Midlands site pushes tie-up at activity day.(Stoneleigh Park, Shadowbrook partnership)(Brief Article)
March 17, 2004... Stoneleigh Park cemented its tie-up with event firm Shadowbrook by hosting an activity day last month. The event showcased the Midlands venue's facilities and offered guests a taster of the activities on offer, including 4x4 driving,...

London museum gets control of sport space.(Science Museum)(Brief Article)
March 17, 2004... London's Science Museum has bought back its interactive sports science exhibition from Chelsea Village for an undisclosed sum and last month launched it as a temporary exhibition and corporate event space. Science of Sport is scheduled to...

Blue Water in make-up drive.(for Garnier)(Brief Article)
March 17, 2004... Field marketing agency Blue Water is rolling out a sampling drive for cosmetics firm Garnier this month. In-store demonstrations of the brand's new moisturising creams will take place in Boots, Superdrug and Asda outlets across the UK. ...

CMP extends Confex brand with awards.(CMP Information Ltd.)(International Confex Awards)(Brief Article)
March 17, 2004... CMP Information (CMPi) is to stage a set of awards rewarding best practice around a conference and entertainment showcase as an extension of the International Confex brand. The International Confex Awards takes place on 29 October at...

IIR show chief Mason lands director post.(Nicky Mason)(Brief Article)
March 17, 2004... Nicky Mason has been promoted to managing director at IIR Exhibitions. She replaces Alison Jackson who left the company in September to head Emap's Trade Promotion Services division (Event, October). Mason has worked as an IIR show...

News Brief: Rugby Championships kicks off with launch.(Brief Article)
March 17, 2004... The Royal Bank of Scotland Six Nations Rugby Championships kicked off last month with a media launch organised by Karen Earl Sponsorship at the Congress Centre in London's West End. More than 200 journalists met coaches and players from each of...

News Brief: Pearlcatchers hosts open day.(Brief Article)
March 17, 2004... Pearlcatchers, the Windsor-based event consultant, is hosting an open day for clients and agencies on 17 March. Attendees will be able to take part in team-building event The Diamond Dome with after-dinner entertainment in the form of The...

News Brief: Queen Anne's Orangery extends availability.(Brief Article)
March 17, 2004... Queen Anne's Orangery at Kensington Palace has extended its availability for corporate events from the end of March until October following high demand. The west London venue's interior can hold up to 150 guests. The surrounding lawns and...

News Brief: Rozel Marine and Events UK form EMG.(Event Management Group)(Brief Article)
March 17, 2004... Rozel Marine and Events UK, two marine event companies based by the Solent, have merged to form Event Management Group (EMG). According to EMG sales and marketing director Jason Ludlow (pictured), 'this merger offers clients a single point of...

News Brief: Lever Faberge appoints ID.(ID appointed to promote Domestos Pink Power product)
March 17, 2004... Lever Faberge has appointed agency ID to drive awareness of Domestos Pink Power following the product's launch at the start of next month. ID has devised a campaign featuring drag queens dressed in sequinned and glitter outfits touring...

News Brief: Foodex Meatex to welcome mission.(Brief Article)
March 17, 2004... Foodex Meatex, the food industry exhibition, is to welcome an international inward trade mission on 14 March. The four-day show, which takes place at the NEC until 17 March, will welcome 53 management-level delegates from processing and...

News Brief: Silver Fleet - Woods River Cruises revises rates.(Brief Article)
March 17, 2004... Silver Fleet - Woods River Cruises has revised its charter rates for event planners looking to book cruises on the Thames during 2004. Pricing has been split into three bands and times: low season rates run until the end of March, the...

P&MM triumphs at 10th ITMA awards with raft of trophies.(Incentive Travel and Meetings Association)(Brief Article)
March 17, 2004... Agency P&MM scooped the top prize at the tenth Incentive Travel and Meetings Association (ITMA) Awards at London's Grosvenor House hotel on 6 February. The agency headed by John Sylvester was presented with the Platinum award for its...

Visitor numbers fall at Vive La France.(Exhibition)(Brief Article)
March 17, 2004... Haymarket Exhibitions suffered a dip in visitor numbers at this year's Vive La France despite launching a one-day trade event on the show's opening day. The French lifestyle and property exhibition took place from 16-18 January at Olympia,...

Gibb promoted in restructure at Opex Group.(Justin Phillips and Laura Tythcott join Andy Gibb in new roles)(Brief Article)
March 17, 2004... Andy Gibb has been made group managing director at service supplier Opex Group as part of a management reshuffle. He will retain his managing director role at organising arm Ops Direct. The restructure comes ahead of chief executive Keith...

Entertee wins second bite at radio festivals.(Brief Article)
March 17, 2004... Event management and production outfit Entertee has been hired to manage Capital Radio Group's regional Party In The Park events for the second year running. The 2004 festivals kick off in Kent on 6 June before moving on to Southampton,...

Spring Fair aids debut exhibitors.(Trade Promotion Services)(Brief Article)
March 17, 2004... Trade Promotion Services (TPS) gave 170 small firms the chance to exhibit at last month's Spring Fair by creating a Discover area. The organiser set aside a 2,500sqm area for first-time exhibitors at the UK's biggest annual show, which ran...

De Boer plans giant building at flower show.(Brief Article)
March 17, 2004... De Boer Structures is adding a third Delta System structure to this year's Chelsea Flower Show to link the event's east and west pavilions and create one massive structure. The new-look Great Pavilion will span 12,000sqm and house more than...

In My View: Giving exhibitors mounds of paperwork is bad form.
March 17, 2004... My first experience of exhibitions came early in my career. The company I had joined after my studies was taking a stand at a show and I was tasked with the job of organising it. What struck me then was the huge hassle involved. Endless...

ECO joins forces with Notting Hill Carnival.(Brief Article)
March 17, 2004... Earls Court & Olympia Group (ECO) has struck a deal with the organiser of Notting Hill Carnival to help boost revenue from Europe's biggest street party. As part of the deal, ECO's in-house organiser Clarion Events will help London Notting...

Bookings surge at travel fair.(Imex)(Brief Article)
March 17, 2004... Incentive travel industry show Imex has seen a surge in exhibitors booking space. The trade event, which takes place at Messe Frankfurt from 12-14 May, has attracted 20% more exhibitors compared with last year's total of 2,200. The...

Ideal Home to focus on living next to water.(Johnstone Design Partnership)
March 17, 2004... Johnstone Design Partnership (JDP) is to create a waterside living feature at this year's Daily Mail Ideal Home Show. A full-scale working river weir, surrounded by four designer show homes, will be unveiled at the show, which runs from 11...

Breaking Point.(B-boy World Breakdancing Championships )(Brief Article)
March 17, 2004... Wembley Arena hosted the B-boy World Breakdancing Championships last month. The two-day competition was produced by a 70-strong crew from event management firm Outer Sanctum. Other suppliers included XL Video, Encore PA and HFL. The event also...

Group formed to persist with Green project.(Sustainable Exhibitions Industry (SEXI) project)(Brief Article)
March 17, 2004... An advisory committee has been set up to continue the work of the Sustainable Exhibitions Industry (SEXI) project launched in 2002. The Project Advisory Group 2004, chaired by NEC corporate development director John Cole, has been created...

Price hike threat over traffic tax extension.(British Exhibition Contractors Association)(Brief Article)
March 17, 2004... Show contractors may be forced to raise their prices if London's Congestion Charge is implemented in other UK cities, according to the British Exhibition Contractors Association (BECA). Members of the body have so far avoided the charge by...

Palais plays host to NME Awards bash.(New Musical Express)(Brief Article)
March 17, 2004... More than 500 guests from the music world tucked into a roast dinner before being entertained by five of the bands who won 'Brats' at this year's NME Awards. The annual ceremony for the weekly music magazine took place on 12 February at...

Research File: We're here to please.
March 17, 2004... In the first of a new series analysing exhibition data, Mike Fletcher reviews the latest AEO Index report showing improvements in satisfaction levels at UK shows Organisers have improved their pre-show service offer for exhibitors but they...

Event Marketing: Winning the integration game.
March 17, 2004... Emma Reynolds looks at how clients have benefited from making events part of a wider marketing strategy As marketers strive to forge deeper relationships between brands and consumers, their attention has shifted to the event arena. Once...

Live Issue: London 2012 - Caution tempers Olympic dream London 2012.
March 17, 2004... London's bid to stage the 2012 Olympics has got people excited. But if it succeeds can the capital cut it as an Olympic host? London has launched its bid to stage the 2012 Olympic Games and publicly the UK events industry is firmly behind...

Profile: Dominique Loral.(Exhibition industry)
March 17, 2004... Dominique Loral started the year with a new post at Haymarket Exhibitions developing a roster of trade fairs. With a career in events that stretches back 18 years, Loral clearly loves her work, but as she tells Emma Reynolds, family comes first...

Showcase: Destinations 2004.
March 17, 2004... The consumer travel fair hopes new experiential areas will help put a stop to the show's run of bad luck. Back in 2001, three months before the terror attacks of 11 September, organiser Clarion Events bought consumer travel show...

Exhibition Stands: Design ambitions.
March 17, 2004... Companies risk losing out at exhibitions if their objectives are not properly reflected in the stand design. A stand is only as good as the brief, according to design and build agencies, so clients that can communicate a well-thought-out...

European Venues: Eye on Europe.
March 17, 2004... Despite tough trading conditions the big continental exhibition centres are busy planning a bright future. Stuart Derrick reviews developments across the channel When it comes to exhibitions, Europe's venues lead the world - in size at...

Graphics: Talking graphics.(Panel Discussion)
March 17, 2004... Industry experts give Emma Reynolds their views on three burning issues concerning the best way to use graphics to get people's attention at shows QUESTION 1 Are moving graphics better than static text? GCB: Moving images attract...

Ireland: Celtic charm.
March 17, 2004... Business tourism has faced difficult times in recent years, but Ireland is faring better than most. Jane Stanbridge explains why Three years after the historic Good Friday Agreement in 1998 the Northern Ireland Tourist Board Overseas and...

Ireland: Belfast Focus - A city is reborn.
March 17, 2004... With its troubles in the past, Belfast is benefiting more than most from the peace dividend. Belfast Visitor and Convention Bureau (BVCB) is striving to paint a new picture of the Northern Ireland capital. Where once the city was seen as...

Appointment at DMG World Media.(Brenda Daly, Dick Engebretson, Carol Bell and Elizabeth Faloon)(Brief Article)
March 17, 2004... Brenda Daly, Dick Engebretson, Carol Bell and Elizabeth Faloon have taken on executive roles within DMG World Media. Daly and Faloon have been appointed executive vice-president, UK and Australasia respectively. Engebretson has taken on the...

Appointment at Fortesqueue's.(Jenny Alden and Ben Harrop)(Brief Article)
March 17, 2004... Jenny Alden and Ben Harrop have taken on roles at event management company Fortesqueue's. Harrop has been appointed business sales manager, having previously worked as corporate business development manager at event production house Blitz....

Appointment at Malone Associates.(Valmore Riera)(Brief Article)
March 17, 2004... Valmore Riera has joined Cambridgeshire consultancy Malone Associates. Riera will oversee the introduction of the latest technology at events for clients that include RBS Group and Microsoft. He will also work closely with the graphics team.

Appointment at Earls Court & Olympia Group (ECO).(Jeremy Rees and Anna Williams)(Brief Article)
March 17, 2004... Jeremy Rees and Anna Williams have taken on new roles at Earls Court & Olympia Group (ECO). Rees has been promoted to exhibition sales director and Williams has been appointed conference sales director. The promotions are part of ECO's two-year...

Appointment at Wembley.(Sonia Fraser)(Brief Article)
March 17, 2004... Sonia Fraser has joined Wembley as marketing manager. She will be responsible for promoting events at the Arena, Conference Centre and Exhibition Halls and will develop the whatsonwembley website. Prior to her new role, Fraser was marketing...

Appointment at IIR Exhibitions.(Louise Theobold and Peter Hall)(Brief Article)
March 17, 2004... Louisa Theobold and Peter Hall have joined IIR Exhibitions. Theobold has been appointed sales director on Ipex 2006, the global technology event for print, publishing and media. Hall takes on the position of commercial manager.

Appointment at London's Queen Elizabeth II Conference Centre.(Kenneth Ludlam)(Brief Article)
March 17, 2004... Kenneth Ludlam has become non-executive director at London's Queen Elizabeth II Conference Centre. Ludlam will chair the venue's audit committee as well as take a seat on the centre's management board.

Appointment at Photosound Communications.(Jeremy Williams and Julie Barton)(Brief Article)
March 17, 2004... Jeremy Williams and Julie Barton have won new roles at Photosound Communications. Williams has been promoted to president, global business development, and Barton has been appointed senior account manager. She joins from VB Communications where...

Appointment at Penguin Events.(Lucy Baker, Matt Grey, Adam Glover and Steve Davis)(Brief Article)
March 17, 2004... Lucy Baker, Matt Grey, Adam Glover and Steve Davis have been appointed to new roles at Penguin Events. Baker will manage the events department and will work with Grey, who has been taken on as account manager. Glover will specialise in...

Appointment at The Pulse Group.(Laura Gilbert)(Brief Article)
March 17, 2004... Laura Gilbert has joined The Pulse Group as senior account executive. Gilbert will work with the account teams on projects for clients such as Renault. She previously worked for Orckid Design & Marketing, where she worked with clients including...

Appointment at ITE Travel Exhibitions.(Frederique Maurell)(Brief Article)
March 17, 2004... Frederique Maurell has taken on the role of international director, travel division at ITE Travel Exhibitions. She will be responsible for MITT Moscow and UITT Kiev, having previously overseen event sales in ITE's travel division.

Appointment at BDC Events.(Paul Byrom and Miranda Bolter)(Brief Article)
March 17, 2004... Paul Byrom and Miranda Bolter have joined BDC Events, the event organising arm of the Business Design Centre in north London. Byrom, former head of marketing communications for Reed Exhibitions, has been appointed head of marketing while Bolter...

Appointment at Excel.(Bradley Cordes )(Brief Article)
March 17, 2004... Bradley Cordes has joined Excel as sales manager, conferences and special events. He has spent the past eight months travelling and was previously sales and conference manager at the Business Design Centre.

Event Marketplace: Services Helpline.
March 17, 2004... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com Field tactics Q My company is launching an FMCG product that we want to try out with our target customers....

Diary: Saints alive..(fund raising)(Brief Article)
March 17, 2004... Those saints at Southampton FC have been doing their bit for charity over the past year, raising pounds 418,000 for good causes. Proving that golf is indeed one of the richest games around, the inaugural golf classic event that took place...

Diary: Trade Secrets.
March 17, 2004... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1 Which organiser is on the verge of buying a restaurant in Hammersmith, west London? 2 Which event management...

Diary: Bunny talk..(Miss Playboy UK)(Brief Article)
March 17, 2004... And winning the title of Miss Playboy UK is... actually let's face it, nobody cares what her name is. But this is the silicone valley beauty that won the event, held in association with gaming outfit Bally at The Collection restaurant in...

Diary: Crocodile rock..(Brief Article)
March 17, 2004... First there were sharks off Cornwall, then crocodiles in the Thames. No, it's not the result of global warming but yet another event to promote the Peter Pan film. After last month's display at Harrods (Event, February), Blackout rigged five...

Diary: Brum's rush..
March 17, 2004... The residents of Birmingham are obviously in need of a good laugh judging by the way they flocked to see comedy at the NIA Academy this year. Phoenix Nights star Peter Kay's show sold out in half an hour while local hero Jasper Carrott...

Diary: Are you listening at the back?..(caption)
March 17, 2004... Ever heard the statistic that people only fully listen to the first three minutes of any presentation? Or had you already dozed off by that point. Well, Drs Lewis & Leyser have ways of making you concentrate! Keelan Leyser (below right), a...

Diary: Facing the Critics.(Brief Article)
March 17, 2004... Why go over the top with expensive state-of-the-art special effects when cardboard cut-outs can be just as effective? It might look like the Royal Horticultural Halls was recreating an early Bradford & Bingley ad last month, but the London...