Marketing Event articles from March 2002

Marketing Event archives from March 2002

Clarion Events and Nat Mags in tie-up talks.(National Magazine Co.)(Brief Article)
March 13, 2002... Clarion Events is believed to be in talks with The National Magazine Company (Nat Mags) about organising events for the publisher's brands. The news follows last month's announcement that Clarion and IPC Media had signed a licensing deal...

TRO founder Russell quits chairman role.(The Russell Organisation, Ian Russell)(Brief Article)
March 13, 2002... Ian Russell has stepped down as chairman of marketing agency The Russell Organisation (TRO). He is replaced by managing director Rob Allen. Russell said: 'I feel I can now turn my attention to other activities that have taken second...

Samsung at Olympics to bolster image.(Imagination, Edwin Shirley Staging create brand experience)(Brief Article)
March 13, 2002... Imagination and Edwin Shirley Staging (ESS) joined forces on a brand experience for Samsung at last month's Winter Olympics. The Olympic Rendez-vous@Samsung aimed to build brand awareness and boost the image of Samsung's wireless...

Visitor figures move upward at Spring Fair.(Spring Fair Birmingham )(Brief Article)(Statistical Data Included)
March 13, 2002... Attendance at this year's Spring Fair Birmingham was up 4%, according to figures released by show organiser Trade Promotion Services. The show at the NEC last month attracted 83,494 visitors compared with 80,000 last year. The event drew...

Sports car expo plans sister event in Belfast.(Brief Article)
March 13, 2002... Centre Exhibitions is taking its NEC Sports Car Show to King's Hall next year. The Belfast Sports Car Show will take place from 31 January-2 February 2003. Specialist car insurer Footman James will sponsor the event. King's Hall commercial...

Range Rover events near end.(Park Avenue creates Land Rover events)(Brief Article)
March 13, 2002... Agency Park Avenue will this month complete its line-up of events to unveil Land Rover's new Range Rover model to international dealers and the press. A VIP launch event at the Design Museum in November (Marketing Event, January), was...

Architen head chooses new name for firm.(Architen Exhibitions becomes DT Structures)(Brief Article)
March 13, 2002... Temporary structure specialist Architen Exhibitions has been renamed DT Structures. The Bristol company is wholly owned by Dave Tomlinson and has a 15-strong workforce. Clients include exhibition contractors, design agencies and blue-chip...

RSVP planner plays down Confex rivalry.(Single Market Events)(Brief Article)
March 13, 2002... Debut corporate event show RSVP has been hailed a success despite being held one week before Confex. Show organiser Single Market Events said the two-day event at the Business Design Centre in London last month had been set up because the...

AEO reveals details of training programme.(Association of Exhibition Organisers )(Brief Article)
March 13, 2002... The Association of Exhibition Organisers (AEO) has unveiled its 2002 training programme. It offers more than 50 courses designed to improve standards in all areas of the industry. A number of courses are aimed at AEO associate members. They...

Design duo become Pci:Live.(HP:ICM, PCI Live Design)(Brief Article)
March 13, 2002... HP:ICM and PCI Live Design have been renamed Pci:Live after their merger (Marketing Event, January). 'The new name shows the PCI side on top. We felt its clients were stronger than HP:ICM's,' said Pci:Live chief executive Richard Bamford....

Ultimate lifts lid on parties for Xmas 2002.(The Ultimate Experience)(Brief Article)
March 13, 2002... London party organiser The Ultimate Experience has launched its 2002 Christmas programme.Venues on offer include The Brewery, Vinopolis and St James's Square. Party themes include 'Fire and Ice', 'Casablanca' and 'The Love Shack'. Mike...

London Light Show.(Brief Article)
March 13, 2002... Audiovisual suppliers White Light and E/T/C lit up the Tower of London at a VIP press conference in late January to launch the British Tourist Authority's UKOK marketing campaign, designed to get more people to come to Britain.

NEWS IN BRIEF: Npower title sponsor for Ideal Home Show.(Brief Article)
March 13, 2002... Energy supplier npower, which has branched out into products and services for the home, is to be title sponsor at the Daily Mail Ideal Home Show. The dmg world media-organised show runs from 7 March-1 April at Earls Court. A pounds 2m national...

NEWS IN BRIEF: Esp Recruitment moves event.(Brief Article)
March 13, 2002... Esp Recruitment has moved the fourth Esp and AEO Annual Quiz and Comedy Evening for the Exhibition Industry to the Equinox Nightclub in Leicester Square on Thursday 11 April. This year's event is sponsored by Count on Me, TNT Showfreight and...

NEWS IN BRIEF: Cosmoprof Asia to launch Natural Health Fair.(Brief Article)
March 13, 2002... Cosmoprof Asia will launch The Natural Health Fair at the Hong Kong Convention & Exhibition Centre from 13-15 November 2002. The event is Asia's international trade event for the global natural health trade, and showcased products will include...

NEWS IN BRIEF: Rapier Design Group has major presence at exhibition.(exhibit display services)(Brief Article)
March 13, 2002... Rapier Design Group had a major presence at last month's Asian Aerospace Exhibition in Singapore. The agency was responsible for the exhibits of many big firms at the event including TRW Lucas Aerospace, Smiths Industries and BAE Systems....

NEWS IN BRIEF: Aston Display wins contract for exhibition stand.(with WHS Halo at Interbuild 2002)(Brief Article)
March 13, 2002... Contractor Aston Display has won a six-figure contract with PVCu windows and door supplier WHS Halo to design, manufacture and install an exhibition stand at Interbuild 2002. The show takes place at the NEC from 9-13 June.

NEWS IN BRIEF: Event Marketing Solutions appointed for roadshow.(Aimhigher by United Kingdom Department for Education and Employment)(Brief Article)
March 13, 2002... Mobile display specialist Event Marketing Solutions has been appointed by Geronimo Public Relations to handle the logistics for the Department for Education and Skills' Aimhigher Roadshow. Five seven-metre trailers, designed by Twisted Media...

NEWS IN BRIEF: Clip Display appointed main supplier to exhibitions.(Clip Display Services contracted by Eli Lilly and Co.)(Brief Article)
March 13, 2002... Clip Display has been appointed main supplier to all Eli Lilly exhibitions and will provide all display requirements from in-house graphics to modular stands. About 50 companies had vied for the business. Clip has supplied Lilly with a range of...

NEWS IN BRIEF: CMP Europe announces dates for events.(call centre events)(Brief Article)
March 13, 2002... CMP Europe has announced dates for its European and UK Call Centre events. Call Centre Expo UK 2002 will be held from 17-18 September at the NEC, and Call Center Expo Europe 2002 will take place at Amsterdam RAI in the Netherlands from 15-16...

Unibail unites French venues as Paris Expo.(exhibition and convention buildings, France)(Brief Article)(Statistical Data Included)
March 13, 2002... French property outfit Unibail has brought its six venues in the French capital together under the banner Paris Expo. The move means clients can go through one sales office to choose venues. The six venues are Porte de Versailles, Cnit La...

M&S takes to road for diet campaign.(Marks and Spencer P.L.C. marketing)(Brief Article)
March 13, 2002... Field marketing agency RPM has created a campaign for Marks & Spencer (M&S) to encourage healthy eating among women aged 25-45. The drive will also promote M&S's Count on Us range of calorie-counted foods. The Health & Wellbeing Experience...

Becks stars at launch event of sunglasses.(David Beckham on Police, United Kingdom)(Brief Article)(Product Announcement)
March 13, 2002... Mcm-productions staged the launch event of the Police sunglasses 2002 range last month. The show featured David Beckham as the brand's celebrity endorser for the second year running. The event for Police's UK distribution partners De Rigo...

APPOINTMENTS AT CREATIVE STAGING.(Richard Crowe)(Brief Article)
March 13, 2002... Richard Crowe has been appointed managing director at Creative Staging, part of the Myriad Group. He was previously sales and marketing director at the company and has been with Creative Staging for seven years. He will also play a role in the...

APPOINTMENTS AT EARLS COURT & OLYMPIA.(David Arculus, non-executive chairman)(Brief Article)
March 13, 2002... David Arculus has been appointed non-executive chairman at Earls Court & Olympia. He was previously chairman of IPC and is a director of Barclays and non-executive chairman of Severn Trent. He has previous experience in the industry having been...

APPOINTMENTS AT PARKER BAINES.(Colin Sharman, managing director)(Brief Article)
March 13, 2002... Colin Sharman has been promoted to managing director at creative agency Parker Baines. He has worked at the company for ten years and prior to his new role he was strategic development officer. He replaces John Daly who retired at the end of...

APPOINTMENTS AT MARITZ.(David Jones, creative director)(Brief Article)
March 13, 2002... David Jones has been appointed creative director at Maritz. His background is in above-the-line advertising and he has worked at agencies including Cogents and TWBA/GGT.

APPOINTMENTS AT NOMADIC DISPLAY.(Rob McGill, sales manager)(Brief Article)
March 13, 2002... Rob McGill has been made sales manager at Nomadic Display's Leeds office. He has been at the company for five years having previously held positions as display consultant and assistant sales manager at Nomadic's head office in London.

APPOINTMENTS AT PHOTOSOUND COMMUNICATIONS.(Robert McBeth and Dawn Bock)(Brief Article)
March 13, 2002... Dawn Bock and Robert McBeth have joined Photosound Communications. Bock, who is the senior account manager, moves from Advanced Clinical Communications. McBeth becomes technical producer.

APPOINTMENTS AT ADVANSTAR COMMUNICATIONS.(Deborah Baum, general manager of East Coast Fashion Group of Advanstar Communications)(Brief Article)
March 13, 2002... Deborah Baum has been named general manager of the East Coast Fashion Group of Advanstar Communications. She will be responsible for the group, which includes the tradeshows Femme, the International Fashion Fabric Exhibitions and I-TexStyle in...

APPOINTMENTS AT THE JOURNEYMAN COMPANY.(Dameon Sandhu, sales director)(Brief Article)
March 13, 2002... Dameon Sandhu has joined hospitality firm The Journeyman Company as sales director. He will head the sales team working on direct corporate and third-party agency sales business. He has worked in the hospitality industry for eight years and was...

APPOINTMENTS AT PSL.(Jason Parker, business development manager)(Brief Article)
March 13, 2002... Jason Parker has returned to PSL as business development manager. His role will be to develop the range of customer services at the equipment rental and event staging company. He was previously at MCL.

APPOINTMENTS AT TEAMWORK.(Andrew Pearce and Trevor Nock; division of Melville Exhibition Services)(Brief Article)
March 13, 2002... Trevor Nock and Andrew Pearce have joined Teamwork, the design and build division of Melville Exhibition Services. Nock becomes operations director, while Pearce is appointed senior sales and marketing manager.

APPOINTMENTS: Correction.(Avesco parent company of MCL)
March 13, 2002... In last month's Appointments it was incorrectly stated that MCL is a parent company of PSL. MCL's parent company is Avesco.

MasterCard keeps up Brit sponsorship.(MasterCard International Inc.)(Brief Article)
March 13, 2002... MasterCard was the main sponsor at this year's Brit Awards, which took place at Earls Court on 20 February. It was the fourth year running that the credit card company had sponsored the UK music industry's biggest night of the year. ...

L&C celebrates brace of sporting contracts.(Letheby and Christopher)(Brief Article)
March 13, 2002... Caterer Letheby & Christopher (L&C) has picked up two sporting event contracts worth pounds 42.5m. Octagon Motorsports, the promoter of the Formula One British Grand Prix, has awarded L&C a three-year, pounds 15m contract to supply daily...

Furniture fair visitors reach record levels.(Brief Article)
March 13, 2002... CMP Information is claiming record attendance at The Furniture Show & Furnishing Accessories 2002. The four-day event at the NEC attracted 44,458 visitors, which will be its biggest ever attendance if the figures are confirmed by an ABC...

IN MY VIEW: Exhibitors will pay a high price if they fail to evolve.
March 13, 2002... Did you know that only half of the companies in the Fortune 500 have been around for more than 50 years? There's a lot that can be read into this, but two thoughts leap out. First, some new companies have got very big very quickly, and second,...

Mini launch wins top prize at ITMA awards.
March 13, 2002... Act Live and The Russell Organisation scooped the coveted Platinum Trophy at last month's ITMA 2002 Awards for their work on the Mini National Dealer launch for BMW GB. 'This project broke the traditional car launch mould and combined...

Cigarette brand in club drive.
March 13, 2002... Gallaher Group's Camel Lights cigarette brand is to sponsor live music club night KLR at the Cafe de Paris in London. The six-month deal was brokered by marketing consultancy Haygarth Group. The sponsorship forms part of the Camel Nights...

Flower Power.(London's Great Ormond Street Hospital celebrates 150 years with floral display)(Brief Article)
March 13, 2002... Victoria Beckham planted the last few flowers of a floral display of Great Ormond Street Hospital's teardrop logo at its 150th birthday celebrations at the London Eye last month, organised by Park Avenue. The logo will be on display until...

Five battle for right to stage EIBTM in 2004.
March 13, 2002... Five European cities are in the running to host incentive travel and meetings show EIBTM in 2004. Barcelona, Madrid, Lisbon, Vienna, and Geneva - which hosts this year's event at the Palexpo Exhibition Centre - are the five finalists....

NEW MEDIA NEWS: Two team up to offer online talking shops.(Brief Article)
March 13, 2002... CMP Europe and voice technology provider Unisfair have teamed up to launch CMP Interactive - a series of online discussion forums in real-time. The first event, IT Security 2002 took place from 27-28 February at www. cmp-interactive.com....

NEW MEDIA NEWS: eBox unveils email package.(Brief Article)
March 13, 2002... Software provider eBox launched its email marketing package last month at the Technology for Marketing Exhibition 2002. eBox Marketer lets users create, personalise, send and measure promotional campaigns using email. Retailer Mackays...

NEW MEDIA NEWS: Expocentric's headquarters closed down.(Brief Article)
March 13, 2002... Expocentric's headquarters in Hampshire have been closed and its operations switched to Mice's offices in Middlesex. Design group Mice is also to sell the virtual exhibition provider's Swedish and American divisions following its pounds...

NEW MEDIA NEWS: www.whitebook.co.uk.(Brief Article)
March 13, 2002... Inside Events has re-launched its White Book website, which lets visitors source facilities and services by location and product. 'The site provides our readers with instant access to the 36,000 listings that are contained in the book,' said...

NEW MEDIA NEWS IN BRIEF: Samsung supplies equipment for Olympic Winter Games.(Brief Article)
March 13, 2002... Samsung provided the wireless telecoms equipment and technical support for last month's Olympic Winter Games in Salt Lake City (pictured). The company also provided mobile phones with free three-minute calls for the public and athletes as part...

NEW MEDIA NEWS IN BRIEF: HK Convention & Exhibition Centre redesigns website.(Brief Article)
March 13, 2002... Hong Kong Convention and Exhibition Centre has redesigned its website to include more information on the venue's facilities and services, updated exhibition news and promotional activities. The site at www.hkcec.com allows event planners to...

NEW MEDIA NEWS IN BRIEF: Waitrose launches online shopping service.(Brief Article)
March 13, 2002... Waitrose has launched an online shopping service with the help of field marketing agency ID. Ocado is being piloted to 100,000 homes in the Hemel Hempstead area. Last month ID targeted train stations, offices and city centres with sampling...

NEW MEDIA NEWS IN BRIEF: DCRS to target organisers with new network system.(Brief Article)
March 13, 2002... DCRS, which provides two-way radio communications equipment to the exhibition and event industry, is targeting organisers that use the NEC with a new network system. CMP Information used the system at last month's Furniture Show and Spring Fair...

NEW MEDIA NEWS IN BRIEF: Viralbank.com launched.(Brief Article)
March 13, 2002... Viralbank.com has been launched to showcase the best viral email marketing campaigns. The site allows companies to test campaigns by pre-releasing them to a panel of experts. Visitors can search by category or by media type - such as video...

NEW MEDIA NEWS IN BRIEF: Update for www.eventwise.co.uk.(Brief Article)
March 13, 2002... www.eventwise.co.uk, a website for corporate event planners, has been updated following client feedback on the five-year-old site. The navigation has been reduced to cover four key areas - corporate hospitality, parties, conferences and...

NEW MEDIA NEWS IN BRIEF: Event The Directory goes online.(Brief Article)
March 13, 2002... Event The Directory has gone online. The biannual guide to the exhibition industry, launched at last month's International Confex can now be accessed from www.eventmagazine.co.uk. Visitors to the directory section of the site are able to source...

ANALYSIS: Expocentric fate hangs in balance - What is new Expocentric owner Mice planning for the virtual show provider? Emma Reynolds reports.(Brief Article)
March 13, 2002... Doubts are growing about the future of virtual exhibitions provider Expocentric in the wake of its pounds 30.5m sale to Mice International Group and the loss of chief executive Stephen Moore. The takeover has subdued shareholders who were...

THINK TANK: Contractors - What price service? In our first roundtable debate, Emma Reynolds hears growing fears that increased cost pressures are hitting service levels.
March 13, 2002... In business, the value of good service should never be underestimated. But a worrying trend is emerging, as some show organisers try to push contractors' prices down - inevitably at the expense of quality of service. Richard Pegler,...

PROFILE: Ross Urquhart is a firm believer in the power of brand experiences. As a founder and managing director of RPM he has toured the UK spreading the gospel to the uninitiated. And the move has paid off with revenues rising sharply.(Brief Article)
March 13, 2002... When Ross Urquhart quit his sales promotion job to launch brand experience agency RPM with two colleagues, he found himself working in a converted cow shed on a farm in Wokingham, Berkshire. 'The first money we made was from BT. It failed to...

SHOWCASE: Renault F1 car launch - The eyes of the world were on Paris last month to witness Renault's return to Formula One. Mike Fletcher reports.(Brief Article)
March 13, 2002... Renault has a strong record in motor racing's Formula One (F1). The French car manufacturer had its own team from 1977 to 1985 before hooking up with the Williams camp in 1989. From 1992 to 1997, Renault took six Constructors' World...

SECTOR GUIDE: LOGISTICS - In safe hands. Mike Fletcher checks out the companies that aim to take the pain out of transporting stands to the exhibition floor.
March 13, 2002... Behind every exhibition and live event lie logistic firms, plotting the movement and installation of stock with military precision to ensure build-up and breakdown occur with the minimum of fuss. They are the silent operational partners of...

REGIONAL VENUES: Local attractions.(Statistical Data Included)
March 13, 2002... Exhibition heavyweights such as the NEC beat regional venues hands down on size, but show organisers that dismiss these smaller venues out of hand are losing out. Emma Reynolds looks at the reasons to go regional. Regional venues may not...

GRAPHICS: The power of simplicity - Stand graphics can act as a magnet at an exhibition. So keep images and text simple and clear, then watch as the crowds flock to you.
March 13, 2002... No matter how small a stand may be, the graphics form a huge part of it. They catch the eye of visitors and once people are drawn to the stand they may become customers. Investing in stand graphics can pay dividends in the long run. 'The...

INTERNATIONAL VENUES: World of opportunity.
March 13, 2002... Taking space at overseas exhibitions is a great way to enter foreign markets. Cordelia Brabbs explains how trade associations can help get you there and looks at four major venues to give a flavour of what's on offer. GOING ABROAD If...

MARQUEES & TEMPORARY STRUCTURES: Frames for the modern age - Canvas tents and metal poles are now a thing of the past as temporary structures enter a high-tech era. Philip Chadwick reports on the latest frames.
March 13, 2002... Although summer is still some way off, now is the time when organisers start to plan their outdoor events, which means marquee and temporary structure firms will be showcasing their portfolios to highlight how far the sector has evolved. ...

DIARY: Barratt at home on TV ..
March 13, 2002... Diary was settling down one Friday night to spend an evening in front of the television (because staying in is the new going out - not because Diary has no friends, all right!) when a familiar face suddenly appeared on the box. Early...

DIARY: HORSE SENSE.
March 13, 2002... Traditional Chinese music took centre stage at the Hong Kong Tourism Board's party to celebrate the start of the Year of the Horse. The event at the Princess Garden restaurant in London's Chinatown also featured a Chinese fortune-teller who...

DIARY: TRADE SECRETS.
March 13, 2002... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which organiser has been charging graphic design agencies pounds 1,000 to pitch for business? 2. Which brand...

DIARY: Love is in the air ..(Brief Article)
March 13, 2002... For single people looking for love (this doesn't apply to Diary - everyone loves Diary. Except Cliff Richard fans - see Letters, page 18) then help was at hand last month. The first Desperate and Dateless Ball took place at Planit Arches...

DIARY: Sex and the Australian city ..
March 13, 2002... For any Mary Whitehouse thinkalikes who found the antics of the Erotica show at Earls Court (pictured) too much to bare (sic) then it's a good job you weren't in Brisbane, Australia at the beginning of the month. Australian sex trade...

DIARY: It's a funny old game, part one ..(Brief Article)
March 13, 2002... It's World Cup year again and that means another opportunity for the English to show off what they do best - going to a foreign country, getting drunk, picking fights with water canons and spending the night in police custody before being...

DIARY: It's a funny old game, part two ..(Brief Article)
March 13, 2002... One of the hardest jobs in football is that of a linesman. Running up and down the touchline, signalling dodgy offside decisions and getting abuse from both sets of fans isn't Diary's idea of a fun job - it's the running bit that puts us off....

From the Editor - It's time for BECA to make a stand and show it has teeth.(British Exhibition Contractors Association )(Brief Article)
March 14, 2002... Exhibition services companies are usually a quiet bunch. When it comes to self-promotion or sharing opinions about working practices, the services sector does not shout the loudest. In fact, in our second Sector Guide (page 27) logistics firms...

Reed predicts bright future in exhibitions.(Reed Exhibitions)(Brief Article)
March 14, 2002... Reed Exhibitions has reported turnover of pounds 446m for 2001 (pounds 358m in 2000) in Reed Elsevier's results for the year ended 31 December 2001. The report said exhibition activity had remained strong despite the events of 11 September...

BBC sales arm draws crowds for Showcase.(Brief Article)
March 14, 2002... BBC Worldwide, the commercial arm of the BBC, promoted 1,500 hours of programming to the world's TV buyers at Brighton Conference Centre last month. BBC Showcase took place from 24-27 February. More than 450 buyers came to watch shows from...

Contractors see red at approval fee plan.(Brief Article)
March 14, 2002... UK contractors hoping to secure work from overseas exhibitors at textile machinery show ITMA 2003 are up in arms at a system of recommendation devised by the show's organiser. Centre Exhibitions is inviting contractors to demonstrate their...

Shows return to Earls Court.(conference facility)(Brief Article)
March 14, 2002... Two more shows are quitting Excel and returning to Earls Court after the organisers faced mounting pressure from exhibitors and buyers. Electronics World Expo, formerly ECIF/Onboard, which is organised by Turret-RAI, is coming back to Earls...

Telford venue to stage AEO forum in 2002.(Association of Exhibition Organisers')(Brief Article)
March 14, 2002... The International Centre, Telford (TIC) is to host this year's Association of Exhibition Organisers' (AEO) industry forum. It will be held from 4-5 September. 'It really is good news for Telford,' said TIC sales and marketing manager...

Event Awards revamps with new honours.(Brief Article)
March 14, 2002... This year's revitalised Event Awards will take place on Friday 20 September at the Royal Lancaster Hotel. Event editor Mike Fletcher said: 'We have changed some of the categories and dropped others to reflect the magazine's new focus.' ...

Britannic divisions collapse after strong year for freight.(Britannic International Exhibition Services)(Brief Article)
March 14, 2002... The ITEC Group of companies, which includes Britannic International Exhibition Services (BIES) and Britannic International Exhibition Freight (BIEF), has been placed in receivership with debts believed to run into millions of pounds. ...

Montgomery plans Polish offensive.(Warsaw International Exhibition Centre )(Brief Article)
March 14, 2002... Montgomery International has joined forces with Expomedia to launch two exhibitions in Poland. International Food Exhibition (IFE) and Interbuild will take place in 2003 at the Warsaw International Exhibition Centre (WIEC). 'This is a...

Thorns adds lighting arm to portfolio.(Thorns Group forms Classic Technical Services)(Brief Article)
March 14, 2002... Exhibition services supplier Thorns Group has launched a lighting and visual effects division. Classic Technical Services (CTS) will be headed by Paul Seeney, who ran independent lighting company Classic World Events until it was wound up...

Confex hit by drop in visitors.(Brief Article)
March 14, 2002... Confex suffered a fall in attendance despite attracting more delegates from overseas. A buyer programme to boost visitor numbers has been launched for next year. Show organiser CMP said there were 8,583 (unaudited) visitors compared with...