Marketing Event articles from June 2009

Marketing Event archives from June 2009

Editor's letter.(Editorial)
June 1, 2009... If there is anything in this world more satisfying than Chelsea being knocked out of the Champions League, it is the power of this publication to connect people. Not only that, but to provide a platform for the industry to do business and unite...

This month's go-to events.(Brief article)
June 1, 2009... - Excite! Formerly the Exhibiting Show, Excite! will be taking place at Earls Court from 24-25 June. It will feature the latest Event 100 Club Live and an interactive seminar programme, with experts ranging from RPM and EA Games to O2 and ID....

Cutting edge.(Brief article)
June 1, 2009... Forget Maverick and Goose, The Blades will bring you that Top Gun thrill with their death-defying aerobatics, which you can even witness from the cockpit. The Red Arrow performance aircrafts, flown by ex-military staff, are sure to cause...

Keep 'em sweet.(Ice Angels ice cream flavors)(Brief article)
June 1, 2009... I scream, you scream, we all scream for ice cream. And who could resist an end-of-week wail when Ice Angels' Chill-out Friday visits your office? The treats will perk up any lagging workforce, with flavours including dark Belgian chocolate,...

New build.
June 1, 2009... Europe's biggest 'geodesic' structure was installed at Event 09 in Utrect, Holland last month by Element Domes. The 15 x 30 metre construction, which was lit by a full 360 deg projection show, holds 1,500 guests and offers a well-rounded...

Happy ever afters.(Chateau Dessert )(Brief article)
June 1, 2009... Chateau Dessert is hoping to set mouths watering with its newly launched range of premium puddings, prepared by chefs with backgrounds in Michelin-starred restaurants. The puddings, made using quality ingredients to Halal requirements, can...

Patti's got talent.(Brief article)
June 1, 2009... With experience in West End shows, movies and TV, encompassing roles that range from stage show producer and painter to songwriter and choreographer, Patti Boulaye can certainly provide an eclectic range of talents to your event. The songstress...

In the raw.(Plates's flash sushi)(Brief article)
June 1, 2009... Plates will never seem duller once you've experienced Nyotaimori, the art of eating sushi from a female body. Flash Sushi is offering one dinner sitting per month until March 2010. Price per head is pounds 250 www.flash-sushi.com ...

Glow for it.(Brief article)
June 1, 2009... Eye-catching furnishings never go amiss, and who could fail to notice Spacework Furniture Hire's new range of colour-changing Glo high tables, which harness LED technology to bring a distinctive ambience to your event. The battery-operated...

Pilot scheme.(Capital Air Services invests in helicopters)(Brief article)
June 1, 2009... Hiring a Chopper bicycle may seem a more realistic proposition in today's economic climate, but Capital Air Services has invested in an impressive new Eurocopter EC155, proving this luxury market is still flying high. Up to eight...

Go with the flow.(Aquabatics's water jets)(Brief article)
June 1, 2009... Water. It can sustain living organisms, but can it sustain the life of your party? Well, Aquabatics certainly thinks so, and its Jumping Water Jets make great use of any existing clean source of H20. The jets can be used at both indoor and...

Results driven.(Brief article)
June 1, 2009... If you want to measure the effectiveness of your experiential marketing campaign, 2CV: EXP could be for you. The research agency sets itself apart by providing statistics and advice during a campaign, as opposed to in hindsight. Details of...

Taken care of.(concierge's event management services)(Brief article)
June 1, 2009... Meet new kids on the event block, Style De Vie Unique. The London-based concierge and event management company promises to take the stress out of once-in-a-lifetime experiences, handling anything from exotic holidays and booking a private...

In a flash.(mobile phone cameras)(Brief article)
June 1, 2009... Capturing fond, if often hazy, memories of your event can be time-consuming. Now, thanks to 1Vision's Shoot-n-print mobile system, photographers can hand you a printed, password-protected internet link to your photo, seconds after a shot...

Fave value.
June 1, 2009... If you want to add a personalised element to your party, or perhaps re-create that creepy scene from Being John Malkovich, Mask-arade has the product for you. Its bespoke masks are printed, machine-cut, hand-finished and delivered for your...

Mr Write.
June 1, 2009... Calligrapher Paul Antonio can add a flourish to the start of your event. As well as creating invites for Marilyn Manson and Dita Von Teese's nuptials, he has lent his stylings to Ralph Lauren, Dior and a host of corporates. Invitations...

Is lack of unity holding back the event industry?(Conference news)
June 1, 2009... As belts tighten, the need to unite is stronger than ever, prompting industry associations to form closer ties and businesses to self-reflect. According to some though, not enough is being done to bring a unified voice to our fragmented...

Web chatter.(Fisher Productions)(Ferrari S.p.A.)(Cadbury Ltd.)
June 1, 2009... The pick of this month's stories on the Event website were... The Innocent Village Fete is to be replaced by experiential and above-the-line campaigns, having been canned this year. Sledge commercial director Ian Irving, whose firm ran the...

Green events still plagued by pricing fears.
June 1, 2009... Since the British Standard for sustainable events, BS8901, was created back in November 2007, the Event website has been awash with stories of suppliers, agencies and venues achieving certification. In February, venue Earls Court was...

Six choices, including Pat Cash and English Heritage.
June 1, 2009... TEAM BUILDING Cookery demonstration Hone your culinary prowess with a masterclass from Stoke Park's executive chef Chris Wheeler. Set amid 350 acres of parkland, lakes and historic gardens, the Buckinghamshire venue will provide an...

Move of the month: Liz Madden, head of sales and marketing, ES Group.(Interview)
June 1, 2009... - How is your role different from your previous job? Previously I worked in catering, whereas now I work in the staging and trucking sector. My role is the same, but there are new challenges and I will be helping to grow the brand globally....

On the Spot: Peter Gladwin, managing director and executive chef, Party Ingredients.
June 1, 2009... - How did you get into events? I started out in the seventies at a company called Juliana's Discotheques before setting up my own event catering company, Party Ingredients, with Susie Robinson. - What advice would you give to anyone...

Appointment at iD.
June 1, 2009... Leanne Ash has joined experiential company iD as account manager She has eight years' experience, having worked on brands such as Siemens Mobile, Mini, American Express, Nokia and Moet Hennessy, at agencies Momentum and Reach Field Marketing....

Appointment at VisaBritain.
June 1, 2009... Sandie Dawe, MBE, has been appointed chief executive of VisitBritain with immediate effect. She was deputy chief executive. Dawe joined the British Tourist Authority from the London Tourist Board in 1991, and has held positions at...

Appointment at Venue Reservations.(Louise Seymour-Taylor )(Brief article)
June 1, 2009... Louise Seymour-Taylor has been appointed as customer services executive at Venue Reservations, having finished a contract at sports agency 1966 Entertainment. Seymour-Taylor cut her teeth working for The Admirable Crichton for more than three...

Appointment at Global Infusions Group.(David Stringer)(Brief article)
June 1, 2009... David Stringer has joined Global Infusions Group as international sales and marketing manager. He joins the team as it expands into the Middle East and China. Stringer has vast experience of the event industry on an international scale,...

Appointment at Corporate Innovations.(Jess Johal)(Natalie Wilkins)(Brief article)
June 1, 2009... Jess Johal has joined Corporate Innovations as an events co-ordinator, and Natalie Wilkins has joined as sales support administrator. Johal has moved from a marketing agency in Leamington Spa, while Wilkins was at Venue Select. ...

Appointment at Thorns Group.
June 1, 2009... Debbie McGifford has joined Thorns Group as regional business development manager in the North and Midlands. McGifford has more than 20 years' experience in sales, having worked at organisations such as the Table Linen Company and Lexmark...

Appointment at Crown Group.(Rachel Croke )(Brief article)
June 1, 2009... Rachel Croke has been promoted through the Crown Group referral scheme to become the executive venue manager for Seasoned Events, a newly created role that will see her developing relationships with both new and existing clients. Croke will...

Appointment at LG Electronics.
June 1, 2009... Fiona Landsberg has become one of three new appointments at LG Electronics, joining as brand manager. The other two recruits are Natasha Khan as digital marketing executive and Sylvain Berrier as research and insight manager. Landsberg was...

Event executive: Suzanne Patrick of The Sick Children's Trust has what it takes.
June 1, 2009... The ability to get things done seems an obvious quality for an event organiser to have. Suzanne Patrick of The Sick Children's Trust, however, possesses the trait in spades, illustrating most of Event's questions with charts, printouts and...

Social networking: Find your wings, or get left behind.
June 1, 2009... The event industry is migrating online as people reap the rewards of being in close contact with their peers - and their customers. Late last year at Haymarket Towers, home of Event, there was a publicised and much talked-about lockdown of...

Trade show: Excite!
June 1, 2009... This year's revamped exhibition will be taking place at Earls Court from 24-25 June. - Communication comes to the fore at new-look show It's all change at Excite! - formerly the Exhibiting Show - as it caters for a transforming...

New and refurbished.
June 1, 2009... Six exciting event spaces, including Home Gallery and The Farm Crescent Champagne Bar What is it? Opened at the beginning of last month, Crescent Champagne Bar is West Kensington's 750-capacity bar and club dedicated to the bubbly...

Hotels: A certain standard.
June 1, 2009... Five impressive venues, from London to Dublin. The Ritz-Carlton, Powerscourt What is it? Situated on the outskirts of Dublin, the venue is more of a self-contained resort than a traditional hotel. As well as 945sqm of dedicated event...

West end: Different class - Five sought-after venues in London's hot spot.
June 1, 2009... TRAFALGAR SQUARE What is it? One of the most famous landmarks in London, home of Nelson's recently spruced-up column and site of the National Gallery. What's it got? Iconic views, easy access, a couple of water features. Nothing in...

Cracking the crunch events on a budget: Christmas parties.(Interview)
June 1, 2009... Recession calls for a sense of perspective, but there are still ways to have fun. SUPPLIER Rebecca Marriott, creative director, Grace & Tailor What advice would you offer clients on a tight budget? Do things a little differently....

Grand designs live: It's far from quiet on the home front.
June 1, 2009... Grand Designs Live, hosted by Excel London, defied economic uncertainties as a record crowd came to soak up its stylish offering. Report by Chantelle Thorley. What was the event? The homemaker's haven that is Grand Designs Live, the...

World Wrestling Entertainment: WWE's raw talent delights O2 crowd.(Interview)
June 1, 2009... Any doubts about how well the mania surrounding US wrestling would translate for a UK audience were quickly dispelled by the sport's stars. What was the event? The first O2 staging of a bunch of spandex-clad, muscle-bound 'sports...

Brand Watch: Cosmopolitan.
June 1, 2009... The magazine stays ahead through consistent brand awareness. With 60 international editions, published in 34 languages and distributed in more than 100 countries, there is no denying the Cosmopolitan brand has some serious clout. The...

Focus on: The Netherlands - Expect the unexpected.
June 1, 2009... Diversity makes the Netherlands a great event destination, says Ben Lerwill. It might have barely a hill to talk of, yet the Netherlands has anything but a flat reputation. Mention the Dutch and the first images that come to mind are...

Insurance: Run for cover.
June 1, 2009... The risks associated with events make insurance a necessity. More than ever, event insurance reads like a checklist for an impending apocalypse. Terrorism, extreme weather, unscrupulous phoenix companies and, more recently, a deadly...

Event solutions: Case studies - Trade exhibitions.
June 1, 2009... Four pages of showcases and essential services, plus expert analysis. FEAST EAST Consolidating several smaller events into one multi-purpose offering is proving to be quite popular among event organisers, as budgets continue to get...

Event solutions: Kit list.(Europa International)(Decent AV)
June 1, 2009... EUROPA INTERNATIONAL When it comes to creating a winning exhibition stand, it's not just about making people sit up and take notice; what they sit on when they come to see you is ultimately just as important. Furniture can even decide how...

Event Solutions: Stand builders.
June 1, 2009... SKYLINE WHITESPACE This London-based exhibition stand builder produces everything from simple pop-ups to multi-level structural exhibition display systems. It keeps things green too by turning out stands that use one third of the materials...

Event Solutions: Q&A.(Ryan Stainer of RSVP)(Cowan Paul of Fitch Live)(Maugie Lyons of Royal Horticulture Halls)
June 1, 2009... Three experts on making trade shows work for both exhibitors and visitors. THE ORGANISER - RYAN STAINER SHOW MANAGER, RSVP 'The key to producing a trade show is keeping it relevant and informative. To get your target audience out of...

Social Networking Girl about Town: Abigail - Parties with the beautiful people.
June 1, 2009... So it may not have been the Royal Meeting, but sitting in Box One, overlooking the finish line at Ascot on Victoria Cup day, certainly felt regal enough. I had been invited to sample what is set to become this season's 'must-try' beverage -...

Viewpoint: Comment - The dangers of research stats, and the pressure on venues at Christmas.(Viewpoint essay)
June 1, 2009... DAVID QUAINTON Guilt is generally felt by those who have done something wrong. Being a near perfect individual, I have traditionally been able to only imagine the mix of shame and remorse that comprises that particular human emotion. But,...

Opinion: Viewpoint - Good/Bad.(Viewpoint essay)
June 1, 2009... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Bermondsey Square Hotel. It may be in a random up-and-coming location, but it provides a great event space complete with outdoor terrace Alfie's,...