Marketing Event articles from June 2008

Marketing Event archives from June 2008

Editor's letter.
June 2, 2008... In these financially uncertain times, it doesn't really matter where your allegiances lie when it comes to foreign investment, if it ensures the strength and continued growth of a specific product, service or supplier in the industry. In a...

What's hot: Confession time.(Brief article)
June 2, 2008... Create a reality TV atmosphere by hiring Funky Floors' Big Brother-style diary-room chair that sits within a 6sqm booth. Funky Floors can video guests either giving a message or taking part in a task, having been instructed by a voiceover....

What's hot: Ray of hope.
June 2, 2008... An event organiser's dream of guaranteeing sunshine has finally come true. Real Sunlight provides replicated natural sunlight without the harmful UVA and UVB rays, but guests can still get a tan. The simulators were created in Sweden and...

What's hot: Setting the benchmark.
June 2, 2008... Offer guests comfortable seating by creating a chill-out area with Stanco Exhibitions' Black and White or Galaxy furniture ranges. The unusually shaped contemporary pieces include chairs, tables, bar stools and sofas. Stanco can also...

What's hot: Desert storm.
June 2, 2008... Featuring a string trio and a soprano saxophonist, Sahara collaborates with beat boxers and DJs to perform pieces by composers such as Argentine tango maestro Piazzolla and Italian baroque composer Correlli. The band can be booked through...

What's hot: Very revealing.
June 2, 2008... Vintage wooden toys make great kitsch presents for guests' goodie bags. Event Merchandising can order products based on Russian babushka dolls that can be branded to reveal a new product or brand message. The dolls are made in Russia using...

What's hot: Weed killer.(Brief article)
June 2, 2008... Those guests who need a nicotine fix but don't want to go outside can try the electronic Supersmoker, which bypasses the smoking ban as it does not contain tobacco. Supersmoker contains a liquid made up of food products and produces a...

What's hot: Think pink.(Pink Shrimp provides eco-friendly products )(Brief article)
June 2, 2008... It seems that Cornwall-based business Pink Shrimp Sustainable Promotions may be heralding the end of green as the default environmentally friendly colour by incorporating pink within all of its own branding. Pink Shrimp provides...

What's hot: Quick drink.(Roka UK launches modular bar )(Brief article)
June 2, 2008... A busy bar is a sure sign of a successful event. Roka UK launched its System bar units, which can be set up in ten minutes, at RSVP London in April. The modular bar can be customised to incorporate fabrics, wood finishes, back-lighting and...

What's hot: Jungle jaunt.
June 2, 2008... Live like Tarzan at Ascot Structures' environmentally friendly, temporary structure The Bamboo. It can be 12, 15 or 20 metres wide and constructed to any length. Ascot Structures is working with sustainable farms in China, Brazil, Columbia...

What's hot: Bowled over.
June 2, 2008... It looks as if plastic crockery is in danger of being wiped out across the event industry, thanks to a number of bamboo and birchwood alternatives that are available from Spikomat. It offers skewers made from black willow or flat bamboo to...

What's hot: Child's play.(Brief article)
June 2, 2008... Making sure children are entertained at an event can be a struggle. Agency Les Enfants takes the stress out of keeping the little ones occupied by organising a wide range of activities, such as face-painting, jugglers, magicians, arts and...

What's hot: Old favourite.
June 2, 2008... Step into the 80s with Retro-Tech's vintage gaming tables. They feature wireless internet connection, a 6mm-thick glass top, high-quality speaker system, wireless keyboard and mouse, and optional extras such as a coin accepter and...

What's hot: Off the leash.
June 2, 2008... Why not use the power of television to showcase your event? Mighty Dog TV can film the occasion from pre-production to finale. Event organisers could use the clip to demonstrate their capabilities to potential clients, or as part of a viral...

What's hot: Lawn time coming.
June 2, 2008... With summer in full swing, decorate an outdoor space with Grassedeck boards from Sunny Aspects. The non-slip boards are made from weather-treated pine and inlaid with artificial grass. They will last for about 15 years and are easy to...

Agencies: Concerto Group acquires Mask.(Brief article)
June 2, 2008... The Concerto Group has expanded its ever-growing empire by acquiring agency Mask for an undisclosed sum. Effective immediately, the deal will see the group take on all of Mask's ongoing contracts and its Christmas production at the Truman...

Agencies: Business wins give EMS a flying start.(Event Marketing Solutions )(Brief article)
June 2, 2008... Marketing roadshow specialist Event Marketing Solutions (EMS) is celebrating a record start to 2008, with pounds 2.4m of new business secured since January. Combined with pounds 2m of retained business, the new contracts put the company on...

Agencies: Conferaccom returns to its original owners.(Brief article)
June 2, 2008... The venues and events division of the Real Affinity Group has been re-acquired by its original owners Chris and Anita Lowe. The Lowes set up Conferaccom more than 18 years ago, and in 2006 it became part of Real Affinity's portfolio of...

Agencies: Jagermeister truck to target festival circuit.
June 2, 2008... Spirit brand Jagermeister has enlisted the help of The Open Consultancy to create a high-impact Jager Truck to drive consumer awareness at this summer's festivals. The ex-military truck has plasma screens, a DJ booth, VIP area and stage...

Agencies: Drinks company hires Because for UK push.
June 2, 2008... Because Experiential Marketing has begun a nationwide on- and off-trade campaign for drinks firm Scottish and Newcastle UK to promote its cider brands. The Biggest Round '08 will see brand ambassadors visit more than 3,000 pubs over the...

Agencies: Dr Oetker calls up i2i for dessert campaign.(Brief article)
June 2, 2008... Agency i2i Marketing is working with PR firm Brando to run an experiential campaign for German food brand Dr Oetker, launching its Paula range of children's desserts. The nationwide campaign kicked off at the beginning of May with a...

Agencies: Account wins.(Tiger Beer Singapore Chilli Crab Festival )(Brief article)
June 2, 2008... The Singapore Tourism Board and Tiger Beer have selected experiential marketing and event company Energy to manage the 2008 Tiger Beer Singapore Chilli Crab Festival in Brick Lane. Now in its third year, the festival celebrates everything...

Exhibitions: Newly acquired Excel looks to future.(Brief article)
June 2, 2008... Excel London is continuing to seek industry commitment before starting work on its Phase 2 development. With funding now in place following the venue's pounds 319m acquisition by Abu Dhabi National Exhibitions Company, construction is...

Exhibitions: Emap splits into four divisions in restructure.
June 2, 2008... B2B media firm Emap has restructured into four divisions following its acquisition by Guardian Media Group and Apax Partners in March. Its exhibitions and festivals division is called Emap Connect, with Malcolm Gough assuming the role of...

Exhibitions: Farnborough expecting rise in exhibitor figures.(Farnborough International Air Show )(Brief article)
June 2, 2008... The biennial Farnborough International Air Show has predicted a 5% rise in exhibitors at this year's event. Exhibitor attendance is expected to reach more than 1,500 when the show celebrates its 60th outing between 14 and 20 July. ...

Exhibitions: Telford venue set for three-phase expansion.(Brief article)
June 2, 2008... Southwater Event Group, owner of The International Centre, Telford, has announced a pounds 50m, three-phase redevelopment programme that will increase the capacity of the venue. The first phase will start at the end of 2009 and includes an...

Exhibitions: House of Lords opens door for casino at NEC.
June 2, 2008... The NEC Group has moved a step closer to opening a casino on its site after a bill was passed in the House of Lords confirming Solihull as one of the locations for the opening of a large casino. Backed by Birmingham City Council, Solihull...

Exhibitions: Ramsay to spearhead food exhibition at Excel.
June 2, 2008... Celebrity chef Gordon Ramsay has teamed up with Taste Festivals and Channel 4 to launch a food and drink exhibition, debuting at Excel from 4-7 December. Gordon Ramsay Presents a Taste of Christmas will celebrate the best of seasonal food,...

Exhibitions: CMP and Reed feud hots up as dates are revealed.(CMP Information Ltd., Reed Exhibitions Ltd.)(Brief article)
June 2, 2008... Hostilities are continuing between CMP Information and Reed Exhibitions after dates were announced for E-Commerce and Digital Marketing Expo (ECDM), Reed's new show. The source of tension is the fact that the event will rival the former's...

Suppliers: Arena and Harlequin to build Middle East offer.(Arena Group in joint venture with Harlequin Marquees and Event Services )(Brief article)
June 2, 2008... The Arena Group has entered into a joint venture with Dubai-based Harlequin Marquees and Event Services that will see both firms' resources and expertise combined and offered throughout the Middle East. 'This agreement will enable product...

Suppliers: BDC names preferred audio-visual supplier.
June 2, 2008... The Business Design Centre (BDC) has appointed AVC Productions as its recommended audio-visual contractor. BDC head of venue sales Max Bull said: 'Our strategy is to enhance and add to our offer by providing our customers with what they...

Suppliers: Dish delighted to be chosen by Guildhall.
June 2, 2008... Guildhall has added Dish to its list of preferred caterers. Dish director Nick James said: 'We are delighted. Guildhall is amazing; the kitchens have been refurbished and two new event spaces added.' Guildhall, home to local government...

Suppliers: Thorns Group set for busy summer of sport.(Brief article)
June 2, 2008... Thorns Group will provide furniture and catering equipment at a number of sporting events this summer, including the Wimbledon Championships and the British Grand Prix. Wimbledon takes place from 23 June to 6 July, while the F1 event will...

Suppliers: Leith's wins contract at Kent historic venue.(Brief article)
June 2, 2008... Hever Castle in Kent has appointed Leith's as its sole caterer across the venue's two visitor restaurants and event space the Astor Wing. Hever Castle chief executive Duncan Leslie said: 'We recognise catering as a very important part of...

Suppliers: De Boer tent is focal point of charity walk.
June 2, 2008... Temporary structure supplier De Boer once again erected a giant pink tent for the Playtex MoonWalk charity spectacular in Hyde Park on 17 May. The Pink Galaxy structure, measuring 152 metres by 60 metres and standing 26 metres high, played...

Suppliers: Association business.
June 2, 2008... The Association of Surgeons of Great Britain and Ireland held its congress at the Bournemouth International Centre from 14-16 May. The event, named The Making of a Surgeon, was attended by 1,200 medical delegates. Speakers included...

Suppliers: Industry bodies.(Association of Event Organisers holds its annual conference )(Brief article)
June 2, 2008... The Association of Event Organisers will hold its 2008 annual conference on 27 November at the Hilton Brighton Metropole. David Levin, group chief executive of United Business Media, has been confirmed as keynote speaker for the event. ...

Packages: Corporate hospitality - Bavarian Beerhouse Events.(Brief article)
June 2, 2008... Offer up authentic German and Bavarian food and beer by booking an Oktoberfest-style feast with Bavarian Beerhouse Events. Entertainment includes German oompah music and yodelling. The package can be used either within one of the Bavarian...

Packages: Corporate hospitality - X-Factor from Bluejuice Live.
June 2, 2008... Aspiring pop stars will not be able to get enough of the X-Factor Competition package from Bluejuice Live. Up to ten contestants can choose which song to perform, and on the day of the event they will rehearse the song with a live band...

Packages: Corporate hospitality - Bristol Balloon Fiesta.(Brief article)
June 2, 2008... Treat staff to a day with a fantastic view by hiring a balloon during the Bristol International Balloon Fiesta, which takes place from 7-10 August. The Night Glow package includes VIP passes, musical entertainment, refreshments, a...

Packages: Culinary skills - Sushi-making classes.
June 2, 2008... Allow your guests to impress at their next dinner party by preparing sushi as taught by So Restaurant's sushi-making course. So Restaurant sushi chef Matsuya Tomokazu and head chef Yamamoto Kaoru will teach groups of up to 18 people how to...

Packages: Corporate hospitality - Luxury golf package.(Brief article)
June 2, 2008... Enjoy the ultimate golfing experience with this package from Jenahura. It offers a minimum of eight people the chance to travel on board a mid-sized jet and includes VIP catering as well as luxury car transfers to an exclusive European...

Packages: Team building - Go Ape.(Brief article)
June 2, 2008... Take your employees out for an adventurous team-building trip at one of Go Ape's 17 high-wire forest adventure courses, located throughout the UK. The sites offer a training zone followed by five to six activity zones linked by forest...

People: Appointment at The Ultimate Experience.
June 2, 2008... Carly Mitchell has been appointed account director at The Ultimate Experience. She will be responsible for sales and events, including the agency's contract with the Honourable Artillery Company

People: Appointment at Tate Catering.
June 2, 2008... Jeroen Schuijt has joined Tate Catering as operations director Schuijt will be responsible for the catering at all four Tate galleries, and sites where Tate is a catering partner, such as the Bluecoat, Liverpool. Schuijt was previously general...

People: Appointment at Hever Castle.
June 2, 2008... Louise Warren has joined Hever Castle as events and sales co-ordinator. Warren was previously account executive at PR firm Davies Tanner

People: Appointment at ID.
June 2, 2008... Claire Bloxham has been promoted to director of ID Staffing from her previous role as client services director. She started at ID in 2004 as an account manager, working with brands such as L'Oreal and Arcadia

People: Appointment at Thorns Group.
June 2, 2008... Tim Young has been promoted to commercial director at Thorns Group. Young was previously head of finance and joined the company in 2006 Other new appointments include Danny Foster as sales executive. Foster was previously at T-Mobile within...

People: Appointment at Event Supplier and Services Association.
June 2, 2008... Chris Skeith has been promoted to director of the Event Supplier and Services Association in a management restructure. He was previously deputy director at the Association of Exhibition Contractors, and Events Industry Alliance project director...

People: Appointment at Carbon Marketing.
June 2, 2008... Nicole Perez has joined Carbon Marketing as senior account director. She was previously at Iris and in her new role will handle accounts such as Alpro Soya

People: Appointment at i2i Marketing.
June 2, 2008... Kylie Miller has joined i2i Marketing as senior account manager She was divisional co-ordinator at Mars UK. Other i2i appointments include Fiona Robinson as senior account executive. Robinson will be working on Hasbro, Masterfoods and Weight...

People: Appointment at Closer.
June 2, 2008... Julie Anderson has been appointed as staffing manager at Closer She was previously senior account manager at Kreate. At Closer Anderson will oversee the day-to-day organisation of the staffing division and will work closely with staffing...

People: Appointment at Vinopolis.
June 2, 2008... Gemma Brown has joined Vinopolis in the new role of events director. She will lead a team of eight and be responsible for increasing revenue, as well as heading up operations

People: Appointment at Our Dynamic Earth.
June 2, 2008... Lucia Hull has been appointed sales co-ordinator at Our Dynamic Earth. Hull was previously events co-ordinator at The Hub and worked as events assistant at Integrity International Events

People: Appointment at Haymarket Exhibitions.
June 2, 2008... Pim van Baarsen has joined Haymarket Exhibitions as group marketing manager responsible for Autosport International, Piston Heads Performance Car Show and the marketing activities for the Stuff Show. He was previously at the Motorsport Industry...

People: Move of the month - John Drury, general manager, Wembley Arena.(Interview)(Brief article)
June 2, 2008... - What does being promoted mean to you personally? Wembley Arena is one of the world's most famous venues and it's an honour to be going back there as general manager. I previously stepped into the role to cover former general manager...

People: On the spot - Rob Allen, chief executive, TRO.(Interview)
June 2, 2008... - What attracted you to your current role? I came to TRO 12 years ago from the advertising and consultancy sector I could see the growing importance of live events and wanted to be part of it. I saw the potential to achieve what I wanted...

Profile: Head of partnership events - Calling the tune.
June 2, 2008... Music is at the forefront of fund-raising activities for Mencap's Hazel McIlwraith. With musical luminaries such as U2, Coldplay's Chris Martin, Snow Patrol and Keane all having performed at the 'Mencap Music presents Little Noise...

Showcase: Ikea Celebration - Swedish retail giant celebrates 21 years.(Ikea International A/S.)
June 2, 2008... The ever-popular furniture store took over The Circus Space in Hoxton for an event that incorporated its iconic products in an innovative way. - What was the event? A party to celebrate the difference Ikea has made to British...

Showcase: Bandstand - Vauxhall steps into a curious world.
June 2, 2008... To promote its Corsa model, the auto firm teamed up with music brand Sunday Best for a festival with an Alice in Wonderland twist. - What was the event? 'Corsa presents Bandstand steered by Sunday Best' was a collaboration between...

Venue files: New and refurbished venues.
June 2, 2008... Six exciting event spaces, including Gaucho and 45 Millbank Gaucho - Where is it? At The O2 in south east London. - What is it? The award-winning Argentine restaurant group's 11th venue, and the largest restaurant in its...

Venue files: Historic venues - Corridors of time.
June 2, 2008... Venues where bygone eras add a further dimension to your event. Hever Castle - Where is it? Edenbridge in Kent, 30 minutes from London. - What is it? A castle dating back to 1270 and the childhood home of Anne Boleyn. It...

Venue Files: European venues - Euro stars.
June 2, 2008... Three major venues whose reputations have spread across the continent. PARIS EXPO CNIT La Defense Where is it? In the heart of Paris's La Defense business district. What is it? The venue opened in 1958 and hosted many large...

Preview Trade Show: Exhibiting Show.
June 2, 2008... From 25-26 June at Earls Court 2, organised by Exposure Event Creations. New show feature sees live marketing come to the fore Now in its fifth year, the show will launch Excite, an area dedicated to panel debates, seminars and...

Advice Bureau: Technology - The full experience.
June 2, 2008... Harnessing the power of technology can bring dramatic results, says Steve Hemsley. Technology is increasingly being used to enhance events by tapping into visitors' senses. In fact, the power of sound, lighting and audio-visual equipment...

Advice Bureau: Temporary structures - Shape of things to come.(Discussion)
June 2, 2008... Six suppliers discuss the advantages that using temporary structures brings. JOHN COCHRANE, SALES DIRECTOR - EVENTS, DE BOER STRUCTURES What is your newest product or service? Recent innovations such as the stunning Pink Galaxy, the...

Advice Bureau: Event solutions - Film premieres.
June 2, 2008... Four pages of showcases, essential services, experts and a destination. SEX AND THE CITY: THE MOVIE For the world premiere party for Sex and the City: The Movie on 12 May, GSP transformed Old Billingsgate into Central Park at night,...

Advice Bureau: Event solutions - Film premieres: three experts on maximising that party potential.
June 2, 2008... THE AGENCY Chrissie Ferber, managing director, Concorde Media 'The secret of creating a premiere is to make sure you book the right venue, and that the dressing is in line with the film's title. It is also imperative to secure the...

Advice Bureau: Event solutions - Film premieres.
June 2, 2008... London is a regular host of high-profile movie parties. London has a wealth of reputable event agencies competent in staging high-profile premieres. Nibbs Events is one of the best-known in the business, and has been responsible for hosting...

Advice Bureau: Event solutions - Product launches.(Brief article)
June 2, 2008... Four pages of showcases, essential services, experts and a destination. NICHOLAS KING HOMES When Nicholas King Homes (NK Homes) wanted to launch its latest residential development on the site of the old Oaklands College in St Albans,...

Showcase: Event solutions - Product launches: dynamic, eye-catching products for your event.
June 2, 2008... ECLIPSE GL Events Owen Brown's Eclipse structure, which is being unveiled this summer, is the company's new high-end product. It incorporates a curved roof, glazed windows and a covered viewing balcony. The aim is to raise the bar for...

Advice Bureau: Event solutions - Product launches: three industry experts share their views.
June 2, 2008... THE CATERER Gary Bates, managing director, Heathcotes Outside 'As a business area, product launches ebb and flow. A lot of it is down to the manufacturers and their timings. We keep our ear to the ground, look at the press and...

Advice Bureau: Product launches: Newcastle and Gateshead are experiencing a new dawn.
June 2, 2008... Parked squarely in the heart of Tyneside, the sixth most populous conurbation in the UK, Newcastle is working hard to build itself into a major UK centre for events of all kinds. The city already has significant national goodwill on its...

Brand Watch: Case study - Bombay Sapphire.
June 2, 2008... The brand's aim is to be synonymous with design via an innovative programme. As famed for its distinct blue-coloured bottles as its quality, Bombay Sapphire is one of the world's most recognisable brands of gin. This awareness can be...

Campaign: Case Study - Engine tuning.(Ford Motor Co.)(Brief article)
June 2, 2008... Ford promotes its Focus model with a musical tour. What did the campaign involve? Focus Music on the Move was a touring exhibition, created by Miss Jones and Co and editorial specialist Inc, promoting the new Ford Focus. It showcased live...

Trend Watch: Effective budgeting - Budgeting models to beat the crunch.
June 2, 2008... With economic uncertainty forcing event organisers to focus more on delivering value for money, sound financial planning can reap dividends. In the current economic climate, delivering value for money has never been more important. With...

Social Networking: Girl about town - Abigail - Parties with the beautiful people.
June 2, 2008... I'm not normally a girl that waits for anything, and four years is a long time since the final episode was aired, but as I mingled with Carrie and Samantha at the world premiere party of Sex and the City: The Movie, I realised it was well worth...

Viewpoint: Comment - Excel London and green issues are on the agenda this month.(Abu Dhabi National Exhibitions Company )
June 2, 2008... Industry conversation in May was dominated by one subject: the purchase of eight year-old venue Excel London by Abu Dhabi National Exhibitions Company (ADNEC) in a deal worth pounds 319m. The pairing of the event industry giants is timely....

Viewpoint: Blogwatch.
June 2, 2008... http://dobsonsound.blogspot.com/2008/05/british-sea-power-to-play- natural.html Sound system provider Dobson Sound discusses band British Sea Power's current tour of North America and Europe. The band are due to play at the Natural History...

Viewpoint: Good/bad - The Event team on what's tickled or ticked them off this month.(Brief article)
June 2, 2008... A good month for... Sunshine. There is something exciting about having events in the summer, and one of the year's must-attend events, the Derby Festival, launched with a party hosted by Mr and Mrs Frankie Dettori at Gaucho on Swallow...