Marketing Event articles from June 2007

Marketing Event archives from June 2007

From the Editor: We're going to get greener, despite what doubters say.(Editorial)(Brief article)
June 1, 2007... At a recent conference held by the International Special Events Society at the Brewery, two distinct voices of dissent clashed against the overriding mood of the audience. One was a client, the other an agency head. Sarah Fitzer,...

They said that ..
June 1, 2007... 'There's no point getting into the events industry just to make money', Michael Hodgson, Managing director, Channel 4's rights division 'Bristol's the Hollywood of wildlife and the festival is a great talking shop on the environment',...

Firoka Group acquires Ally Pally's lease.
June 1, 2007... Alexandra Palace is finally under new management and Shaun Ormrod has been appointed general manager. The Firoka Group headed by Firoz Kassam took ownership of the venue's 125-year lease from the board of trustees late last month. ...

Finchley Road Habitat holds launch night.(Sense)(Habitat Group PLC)(Brief article)
June 1, 2007... Habitat appointed agency Sense to launch its Finchley Road store on 30 May with experiential activity based around its Midnight Ocean summer collection. The evening featured design stylists' advice, themed cocktails and music. Sense...

Queen to open Glasshouse.(Royal Horticultural Society)(Brief article)
June 1, 2007... The Royal Horticultural Society (RHS) will open its pounds 7.7m Glasshouse at Wisley in Surrey this month, offering event planners a 700-capacity venue containing more than 5,000 cultivated plants. The 12.5-metre tall Glasshouse has been...

Foreign competition makes Stanco sell up.(Stanco Exhibitions)(Brief article)
June 1, 2007... Opex Exhibition Group has acquired its rival Stanco Exhibitions for an undisclosed sum in a reaction to overseas contractors entering the UK exhibitions market. As the March issue of Event exclusively predicted, Stanco managing director...

Momentum showcases Toughbooks.
June 1, 2007... With the help of agency Momentum, Panasonic showcased its Toughbook laptops during April and May to self-employed businessmen passing through Heathrow, Waterloo and Harrods. The Mobility Factor roadshow was part of a larger European...

Orange tree offers juice to travellers.
June 1, 2007... Haygarth is behind Pepsico's Tropicana Pure Premium brand experiential campaign which started in May and ends in September. The campaign is based on Tropicana's above-the-line messages of 'Fruit in the City' and 'Straight from the Fruit'....

Awards show heads back to Hurlingham.(Eventia UK )(Brief article)
June 1, 2007... The Eventia UK awards in association with Event and RSVP magazines will take place at London's Hurlingham Club for the second year running on 23 November. A focus group last month, featuring the 2006 judges, agreed on a rebranding for the...

RPM revives grindhouse for Tiger Beer.
June 1, 2007... RPM organised two grindhouse film theatre events sponsored by Tiger Beer. Asian grindhouse, known in the 1970s as B-Movies, typically featured kung-fu action. The phenomenon was led by Filipino director Bobby A Suarez. The free events...

Survey says CSR will surge in importance.
June 1, 2007... The social responsibility debate raging over corporate air travel has little impact on events being organised in London, Dubai and Sydney at the moment - but during the next five years, CSR will form the backbone of event planning in each of...

Red Bull Air Race to fly by O2.(Red Bull Air Race World Series)(Brief article)
June 1, 2007... The Red Bull Air Race World Series will come to London for the first time this summer with 80,000 spectators expected to gather by the O2. The peripatetic stunt-plane racing festival has so far this year taken place in Rio de Janeiro on 21...

Excel and NEC get Property Ladder Live.(Media 10)(Brief article)
June 1, 2007... Organiser Media 10 will launch the Property Ladder Live show in both Birmingham and London. The show, based on the Channel 4 series presented by Sarah Beeny, takes place at the NEC from 5-7 October and at Excel London from 13-15 June. ...

New website focuses on funky venues.(Website overview)
June 1, 2007... Funkyvenues.com is a new website that promotes unique venues within the M25. The venture features a wide range of museums, restaurants, nightclubs, theatres, galleries, halls, private houses and cinemas. Venues include Miller's Academy...

T-Mobile web 'n'walk takes to the road.
June 1, 2007... TRO is managing experiential work for T-Mobile's web 'n' walk service, which concludes later this month as part of a pounds 3m campaign to promote the service. A roadshow has been visiting shopping centres since April. TRO account director...

Sustainability plan available for comment.(British Standards Institution)(Brief article)
June 1, 2007... The events industry has been trialling the British Standards Institution's first national standard in sustainable event management before its publication in the autumn. BS8901, designed to provide good practice requirements for sustainable...

Streeter joins ADNEC motor sports launch.(Abu Dhabi National Exhibitions Centre)(Paul Streeter )(Brief article)
June 1, 2007... Former National Boat Shows (NBS) managing director Paul Streeter has left the organising team of the rival Earls Court Boat Show and joined up with Turret Middle East to launch Motor Sports Live. Streeter, who insisted his part in launching...

LG forced out of West End.
June 1, 2007... Delays in the opening of One Piccadilly as an events venue saw LG Electronics forced to move the European launch of its HD TV range. Salt Event Consultancy secured the Old Truman Brewery in London's Brick Lane as a replacement space and had...

Four invest in Specialist Structures.(Brief article)
June 1, 2007... Specialist Structures has received an injection of funds from four mystery private investors. The move coincides with the launch of a component that increases the load-bearing capacity of its Space Building System. The new product allows...

No net waste at Oxygen's new Ecoevent.(Oxygen Event Services)(Brief article)
June 1, 2007... Oxygen Event Services launched a waste-neutral service called Ecoevent at Christ Church near Spitalfields Market in London last month with support from the Eden Project. Furniture and decor were sourced from sustainable materials and a...

Agency boss urges climate change snub.
June 1, 2007... Tim Waygood, managing director of Hertfordshire-based events agency Motivaction, is urging the industry to stop working with organisations that he claims 'undermine the scientific consensus on climate change'. The call follows Waygood's...

EC&O group director appointed EIA chair.(Events Industry Alliance)(EC&O Venues)(Nigel Nathan)(Brief article)
June 1, 2007... Nigel Nathan, group commercial director of EC&O Venues, has been appointed chair of trade body the Events Industry Alliance (EIA). Nathan succeeded DMG World Media's Brenda Daly, who took over the role in September from Emap's David...

Portland Spa ready to open in September.(Portland Spa Conference and Banqueting Centre)(Brief article)
June 1, 2007... The Portland Spa Conference and Banqueting Centre, on the island of Portland in Dorset, will open its doors in September. The former admiralty weapons research centre now features a 200-seat theatre and will accommodate between 10 and 800...

Nine UK takes Volvo C30 launch to cities.
June 1, 2007... Brand experience agency Nine UK produced a five-week Free Will Tour to launch the Volvo C30 car. The tour visited five cities, starting in London on 23 March and finishing in Bristol on 29 April. In each city, the agency arranged a...

Buyers' panel advises Excel.(Excel London)(Brief article)
June 1, 2007... Excel London has announced the creation of an advisory panel made up of 12 key industry buyers. The group will meet four times a year to discuss current and future trends at a forum called the Circle of Excellence. Its members include...

'Untold story' experience at Blenheim.(Blenheim Palace)(Brief article)
June 1, 2007... Blenheim Palace has launched a pounds 1.5 million visitor experience called Blenheim Palace: The Untold Story. The experience can be included in a corporate dining or conference package. It features a video projection of Grace Ridley, the...

Strong support.
June 1, 2007... De Boer put up its Pink Galaxy structure in Hyde Park for the Playtex Moonwalk breast cancer event on 19 May. Around 15,000 women gathered in the structure for a warm-up before the hike, organised by Walk the Walk. There will be an Edinburgh...

Sponsorship sought.
June 1, 2007... The David Beckham Academy is seeking sponsorship and involvement in its annual European Corporate Cup, due to take place on 20 December. An eight-a-side tournament officiated by Premier League referees will see 16 teams, each managed by a...

Lucy Braybrook recruited by Closer.(Lucy Braybrook)(Brief article)
June 1, 2007... Closer, part of the Billington Cartmell Group, has recruited Lucy Braybrook as its new staffing director. She said: 'Closer's reputation in the industry is formidable and this is a wonderful opportunity to develop the best staffing division in...

First redesign for Viewlondon.co.uk.
June 1, 2007... Viewlondon.co.uk has unveiled its first redesign since its launch seven years ago after notching up almost 1.5 million unique visitors hits per month. View London has more than 10,000 venues listed and new features include image galleries for...

Trident Exhibitions acquires Stitch & Creative Crafts Show.(Trident Exhibitions Ltd.)(Brief article)
June 1, 2007... Trident Exhibitions has acquired the Stitch & Creative Crafts Show series of exhibitions and events. Previously part of Nationwide Exhibitions' portfolio, the nine events take place across the UK and kick off on 31 August at Manchester Central....

EAG success.(Early Action Group )(Brief article)
June 1, 2007... Early Action Group (EAG) is hailing the success of its recently launched Quad 4 shell scheme exhibition system after Emap used it at three recent shows and Food from Britain appointed EAG to design and build its stand for IFE, which took place...

Recruitment clinic for Eligo Recruitment.
June 1, 2007... Eligo Recruitment is hosting a recruitment clinic at this month's Exhibiting Show, which takes place at Earls Court from 26-27 June. The agency is offering a free consultancy on subjects such as salary structures, market trends, candidate and...

Evening racing and entertainment at Sandown.
June 1, 2007... Sandown Park Racecourse is staging an evening of racing and entertainment on 19 July and has confirmed UB40 as headliners. Racing starts at 6.30pm with the last race at 9pm and then UB40 will take to the stage with hits spanning 28 years. The...

Clarification.(Correction notice)
June 1, 2007... Clarification: The British Exhibition Contractors Association (BECA) and the Association of Exhibition Contractors (AEC) voted in favour of a merger in April and not the British Association of Exhibition Organisers as was stated in last month's...

S&N hit squad aims to boost cider brands.
June 1, 2007... Scottish and Newcastle (S&N) UK has tasked agency Because Experiential Marketing with running a campaign to convert drinkers to its Bulmers Original, Strongbow Sirrus and Jacques 'serve over ice' brands. The 'Cider Hit Squad' will target 7,500...

BDC calendar incorporates seven shows.(Business Design Centre)(Calendar)
June 1, 2007... The Business Design Centre (BDC) in Islington has announced seven new shows. Launch event the Mediterranean Show will take place from 28-30 September. Expomedia Events is holding three events: Body Beautiful and the Spa Show will run...

Hunt is on to find VL best business event.
June 1, 2007... Visit London has teamed up with Event magazine and the International Special Events Society (ISES) to find the business event of the year for the upcoming Visit London (VL) Awards. Any organisation that has produced, hosted or organised an...

AEO forum's fresh thinking.(Association of Event Organisers)(Brief article)(Conference notes)
June 1, 2007... The Royal Horticultural Halls and Conference Centre is playing host to the second annual Marketing Forum, staged by the Association of Event Organisers (AEO). The theme of the event, planned for 21 June, will be Fresh Thinking Open to any...

Expomedia to link Spa Show with beauty.(Expomedia Group PLC)(Spa Shows Ltd)(Brief article)
June 1, 2007... Expomedia Group has acquired the Spa Show from Spa Shows Ltd and will co-locate it with its Body Beautiful show from 3-4 November at the Business Design Centre. The Spa Show is a consumer event targeting a high-spending audience that...

Sustainable events focus at Clean Slate.(Brief article)
June 1, 2007... A new event company is offering sustainable initiatives and focusing on the design aspects of events. Clean Slate is run by Tom O'Donnell, formerly head of production at Time-Based Events, and Ben Johnson and Adam Scott, founding directors...

NBS adds new focal point to Excel show.(National Boat Shows)(Brief article)
June 1, 2007... National Boat Shows (NBS) has unveiled plans to launch an entertainment stage and a dedicated water sports area when its London leg returns to Excel in January. The stage will be the focal point for the exhibition, due to run from 11-20...

Financial markets debated.
June 1, 2007... McMenemy Hill, a strategic events agency currently on the books of BT, Reuters and Sony, produced a global summit of stock exchange leaders last month at the Riverbank Park Plaza hotel. The Exchange Forum took place from 24-25 May and was...

Casino opens in centre of the West End.
June 1, 2007... Leicester Square's Empire building has reopened as a pounds 17m casino offering eight event spaces in the heart of London's Soho. A conference suite, private lounge, pan-Asian restaurant, contemporary dining restaurant, members' lounge,...

Square of turf.
June 1, 2007... Trafalgar Square was turned into a Village Green from 24-25 May for Visit London's Village London campaign. The 2,000sqm of grass was later donated to Bishop Park in Hammersmith and Fulham to re-turf the areas where crowds gather to watch the...

Opinion: Never underestimate the rewards of a steady job.(Line Up)
June 1, 2007... After 25 years at the helm of Line Up, I am still very proud to call us a production company. I know that I employ a number of talented producers who do exactly as the name suggests - produce world-class face-to-face and visual communication...

Leeds hosts a celebration of Bollywood.(Logistik )(Brief article)
June 1, 2007... Logistik will launch Bollywood in the Park from 9 - 10 June in Leeds. The event at Roundhay Park replaces the Leeds Mela festival of Indian culture, which has taken place for 11 years. It is expected to attract 80,000 people. Logistik...

ADNEC construction enters second phase.(Abu Dhabi National Exhibition Centre)(Brief article)
June 1, 2007... Construction work has begun on the second phase of the Abu Dhabi National Exhibition Centre (ADNEC), which will see the venue double in size by autumn next year. The dollars 158m (pounds 80m) expansion will result in the venue boasting...

Venue launch draws 400 to London store.(Brief article)
June 1, 2007... The Liberty store in Regent Street, London, launched as an events venue on 16 May. Event managers, agencies and luxury brands were among the 400 guests. The entire store can be hired and guests can receive a private shopping...

Analysis: Heard it through the grapevine.
June 1, 2007... A study by Jack Morton Worldwide says the most trusted recommendations arrive by word of mouth. Claire Bond reports. Word-of-mouth recommendation is the most influential medium in B2B purchase decisions, according to new research...

Analysis: Seeking the best way forward.
June 1, 2007... As trade bodies the AEC and BECA take tentative steps towards a merger, we find out how much progress has been made. A merger team for the British Exhibition Contractors Association (BECA) and the Association of Exhibition Contractors (AEC)...

Live issue Russia in London: Bringing luxury to life.(Russian Economic Forum)(Eventica)(Event Concept)
June 1, 2007... With opulent, star-studded support events, organisers of the Russian Economic Forum in London spared no expense in their efforts to satisfy elite entrepreneurs who wanted to paint the town red, writes Mike Fletcher. On the eve of the...

Campaign: Chrysler roadshows.
June 1, 2007... With its hard-won reputation for quality in the doldrums, Daimler Chrysler took to the road to consult and motivate its staff. Mike Fletcher reports. According to The Daily Telegraph motoring correspondent Andrew English, Mercedes-Benz was...

Showcase: RSVP North at Manchester Central.(Moorfield Media )
June 1, 2007... It took months to identify 20,000 potential visitors, but exhibitors loved the Manchester RSVP show. Chantelle Thorley reports. Signalling the advent of a new era in the special events industry in the north of England, one-stop events...

Profile: Michael Hodgson, Channel 4.
June 1, 2007... Michael Hodgson heads up Channel 4's rights division and is a strong advocate of linking programme brands with live events. As advertising revenues and ratings fall, it's become a prominent item on TV executives' agendas, writes Claire Bond....

Show preview: There's no business like it.(Exhibiting Show by Exposure Event )
June 1, 2007... Lorraine Francisco looks ahead to this month's Exhibiting Show, which has grown by 50% since last year and boasts a green agenda, masses of seats, an international focus and a That's Show Business theme. To mark its fourth year, the...

Museums and Attractions: Where learning can be fun.
June 1, 2007... Abigail Wills compares event organisers' and clients' experiences at four venues across the UK: At-Bristol, Thorpe Park near Heathrow, Baltic in Newcastle-upon-Tyne and Manchester's Imperial War Museum North. THORPE PARK Each year...

Museums and Attractions: London venues revisited.
June 1, 2007... Lorraine Francisco takes a familiarisation trip around the capital with Visit London, nabbing a look behind the scenes at a number of new venues - including the revamped Millennium Dome, now called the O2. 9.45am - Guests arrive at the...

Sporting venues: Invigorating surroundings.
June 1, 2007... The new Wembley is an events venue as much as a sporting one Lorraine Francisco asks its rivals for their views about the competition it now poses and finds out where businesses can go if they want to be winners. When Wembley finally...

The Netherlands: Good reasons to go Dutch.(Netherlands Board of Tourism and Conventions)
June 1, 2007... The Netherlands Board of Tourism and Conventions tells Claire Bond how its marketing strategies have developed in recent years and explains why it's stressing that there's more to Holland than just Amsterdam [TX]The Netherlands prides itself on...

Services Helpline.
June 1, 2007... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email mike.fletcher@haymarket.com Prize specimens Q. In keeping with the increasing trend for eco-friendly initiatives at events, could you...

Movers & Shakers: Appointment at Archer Young.(Sabia Morrison)(Brief article)
June 1, 2007... Sabia Morrison has joined performance improvement agency Archer Young as travel executive. Morrison previously worked as programme broadcast manager for children at Carlton Television. Archer Young director Natalie Gunson said: 'Sabia's...

Movers & Shakers: Appointment at George P Johnson.(Allison Erdeljac)(Brief article)
June 1, 2007... Allison Erdeljac has been appointed creative director at George P Johnson. Erdeljac has worked previously at Mice International and MacLaren Momentum, and studied environmental and industrial design at the Ontario College of Art and Design in...

Movers & Shakers: Appointment at Power Logistics.
June 1, 2007... Rich Rayner has joined the operations and project management team at Power Logistics. Other appointments include Dave Oxley and Noel Glendinning (pictured), who both join the warehouse and logistics team George Stedman has also been appointed...

Movers & Shakers: Appointment at Professional Lighting and Sound Association.
June 1, 2007... Diana Bandy has joined the Professional Lighting and Sound Association's events division, PLASA Events, as sales manager. Bandy, who will work closely with director of events Nicky Rowland and operations manager Sophie Matthews, will lead the...

Movers & Shakers: Appointment at PSL.(Lauren Steadman )(Brief article)
June 1, 2007... Lauren Steadman has been promoted to director at PSL, where she previously headed up the exhibitions division. She was a founding director of PSL when it opened in 1990 and spent time in the USA when PSL opened an office in Los Angeles. She has...

Movers & Shakers: Appointment at Cheerful Scout.(Stuart Appleton)(Brief article)
June 1, 2007... Stuart Appleton has been promoted to the job of chairman at Cheerful Scout. He was previously its non-executive chairman. Appleton said: 'This is an exciting time for Cheerful Scout, and we have a long-term strategy for the continued...

Movers & Shakers: Appointment at Indeprod People Company.
June 1, 2007... Jan Obara has joined agency the Indeprod People Company as creative director. Obara was previously senior creative at agency WAA (London) In his new role, Obara will oversee the design and branding of all projects undertaken by the agency.

Movers & Shakers: Appointment at Logistik.
June 1, 2007... Paul Peltier has joined Logistik as project manager in its design and build department. Peltier will oversee the installation of all projects, liaising between designers and the construction team

Movers & Shakers: Appointment at Addingvalue Events.(Tina Morris)(Brief article)
June 1, 2007... Tina Morris has been appointed managing partner at agency Addingvalue Events. Its founding partner Randle Stonier said: 'I am absolutely delighted that Tina has agreed to head up Addingvalue Events She is very highly regarded in the industry...

Movers & Shakers: Appointment at Business Design Centre.
June 1, 2007... Max Bull has been promoted to venue sales manager at the Business Design Centre (BDC) in Islington, London. He joined the company as conference co-ordinator in 2000 and was promoted to conference manager in 2002

Diary: Trade secrets.
June 1, 2007... The juiciest gossip from the events and exhibitions industry that some people would rather you didn't know... 1. Which new venue left guests locked out after health and safety refused to give the green light to its debut booking due to the...

Diary: Secks and the city.(Protean Design)(Brief article)
June 1, 2007... Ever wondered how far the humble vacuum cleaner has come over the years? All was revealed at the launch of the Electrolux Intensity at the Natural History Museum in London on 19 March. Supplier Protean Design supplied its Protean Form walling...

Diary: Hello duckie.(Great British Duck Race)
June 1, 2007... Bert and Ernie would be proud - there is now an event where you can actually race your very own rubber duckie. The Great British Duck Race kicks off near Hampton Court Palace on 2 September. From 1.30pm, 165,000 numbered plastic ducks will be...

Diary: The card sell.
June 1, 2007... Diary is usually quite cynical when it comes to staff incentives, probably because we don't get any, but Zibrant's reward and motivation card Amazing sounds intriguing. The card allows staff to claim back rewards at outlets worldwide with the...

Diary: Greener giant.
June 1, 2007... The world's tallest man, Bao Xi Shun, made the news recently by reaching into the guts of two dolphins in China and pulling out shards of plastic they'd swallowed from the edge of their aquarium pool. Diary was hoping for a similar scoop about...

Diary: Stroke of genius.
June 1, 2007... Want to add some kitsch to your event? Well, now you can hire the Aquabatix synchronised swimming team at Alton Towers water park Cariba Creek. Prices start from pounds 2,000. You can even brand the eight swimmers' costumes with your company...

Diary: Flight club.(Brief article)
June 1, 2007... If you're flying to Ibiza, why not get the party started early and board a Monarch Boeing 757 from dance music label Hed Kandi? The aircraft was unveiled on 27 April at Luton Airport and you can book flights direct on flykandi.com. Prices start...

Event solutions: TPA wins Wimbledon tennis tournament roadways deal.
June 1, 2007... Trax Portable Access (TPA) has secured a three-year contract to continue supplying the Wimbledon tennis championship with temporary roadways. The tournament takes place from 25 June to 8 July but TPA has been onsite since last month,...

Event solutions: Weather-resistant screens launched.(PSCo)(Brief article)
June 1, 2007... Audio-visual trade rental and sales supplier PSCo has launched a range of weather-resistant LCD screens to the UK events industry. The Aquivo screens are designed for outdoor use with the ability to withstand damp, dusty, wet or humid...

Event solutions: Mojo Barriers looks at risk assessment.
June 1, 2007... Supervisors at Mojo Barriers UK have completed the first in a series of health and safety courses as part of a bespoke training package put together by Risks Contained. The British Safety Council level two certificate qualifies the team to...

Event solutions: ICC goes for temporary bar system.(International Convention Centre)(Roka UK)(Brief article)
June 1, 2007... Mobile bar and catering systems supplier Roka UK has designed a temporary bar system for use in the Birmingham International Convention Centre (ICC). Designed with the help of ICC in-house food and beverage manager Wesley Johnson, the bars...

Event solutions: Show Support at Spider-Man film premiere.(Mice Group)(Brief article)
June 1, 2007... Show Support, the Midlands-based audio-visual production house which forms part of the Mice Group, produced last month's Spider-Man 3 film premiere activity in London's Leicester Square. A New York theme was devised using seven LED screen...

Event solutions: Console lights up Justin's life.(Justin Timberlake)(Visual Light)(Brief article)
June 1, 2007... Justin Timberlake's arrival in the UK this month during the European leg of his FutureSex/LoveSounds world tour will be accompanied by an Avolites Diamond 4 Vision console that controls nearly 500 different types of light hanging on more than a...