Marketing Event articles from June 2006

Marketing Event archives from June 2006

From The Editor: Listen to your customers or they will vote with their feet.(Editorial)
June 14, 2006... Having experienced the London Book Fair at its final outing in Olympia in 2005, it is safe to say that it had outgrown its Kensington home. The show floor heaved with publishers crowded onto stands, trying to conduct business while 23,000...

Leith's gains pounds 10m deal with Beaulieu to control catering.
June 14, 2006... Caterer Leith's has won a pounds 10m contract to provide full catering for Hampshire based venue-provider Beaulieu Enterprises. Leith's is part of the sport, leisure and fine dining division of the Compass Group, and will cater exclusively...

De Boer runs structure at Moonwalk.(Brief article)
June 14, 2006... Supplier De Boer's Pink Galaxy structure debuted at the charity event Playtex Moonwalk on 20 May. The 9,120sqm structure, erected in Hyde Park, stood 20m tall. More than 15,000 competitors assembled in the structure before the 26-mile...

HG Wells tour stages story with XL Video.
June 14, 2006... Supplier XL Video supplied equipment and crew for Jeff Wayne's War of the Worlds arena tour. The musical adaptation of HG Wells' classic novel War of the Worlds took place during the last two weeks of April in the UK and Ireland. The...

Reeds' green carpet buoys eco-prestige.
June 14, 2006... Contractor Reeds Carpeting has launched a recyclable carpet system. It is made of polypropylene with a thin resin lacquer backing which holds the fibres in place. The carpet can be converted into mouldable plastic pellets when heated and...

Battleship Potemkin.
June 14, 2006... The Pet Shop Boys performed a soundtrack to a screening of Sergei Eisenstein's 1925 film Battleship Potemkin. The free event took place at Swan Hunter's Shipyard, Wallsend, North Tyneside on 1 May. The 51-strong Northern Sinfonia conducted by...

Excel revamps signage with Imagination.(Brief article)
June 14, 2006... Excel London has invested more than pounds 300,000 in clear directional signage designed by agency Imagination. Over 700 directional signs will be installed by the end of the month. They were reported to be 'bolder and more colourful'...

Cheltenham and Gloucester on road with EMS.(Event Marketing Solutions)(Brief article)
June 14, 2006... Event Marketing Solutions (EMS) is managing Cheltenham & Gloucester's (C&G) first outdoor roadshow. The 11-week campaign, which launched last month, will visit a mix of 13 major county shows and city centres around the UK. The tour aims to...

Ultimate puts Kew Gardens on venue map.(Brief article)
June 14, 2006... The Ultimate Experience has opened a marquee at Kew Gardens for event organisers following a successful planning application granted by the London Borough of Richmond-upon-Thames. The Palace Pavilion is in its second year as a summer venue...

Frankfurt's book fair bid falls foul of Reed.(Reed Exhibition Companies Ltd.)(Brief article)
June 14, 2006... Reed Exhibitions has fought off its German book fair rival after Frankfurt announced it had the support of key publishers to launch a competitor event at London's Earls Court. Following exhibitor complaints about the Reed-organised show...

Penguins on a roll as activity day proves hit.(Brief article)
June 14, 2006... Event management company Penguins staged a showcase event last month to demonstrate its offering to the corporate market. Around 70 guests from firms such as, Deloitte, Barclays and Apple attended the event on 22 May at the London Marriott,...

NEC loses super casino bid.
June 14, 2006... The Birmingham NEC's bid to house a regional casino has been rejected. The Casino Advisory Panel's (CAP) provisional shortlist of eight proposals excluded the Birmingham site when it was announced last month. The decision has dashed...

RIBA bolsters catering and room choice.
June 14, 2006... The Royal Institute of British Architects (RIBA) launched a series of function rooms and a new-look catering operation at an event on 24 May. The third, fourth and fifth floors of the venue in London's West End feature new meeting rooms...

Carlson takes up giveaways with Lurpak.
June 14, 2006... Carlson Marketing is behind a pounds 3m campaign for dairy brand Lurpak. The Lurpak Breakfast campaign involves a consumer giveaway at London Tube stations offering commuters a Lurpak Breakfast box with a sample of the butter, a mini jar...

Metro moves Mail from key sponsor role.(Metro Newspapers signs with DMG World Media Ltd.)(Brief article)
June 14, 2006... Metro Newspapers has replaced The Daily Mail as headline media partner at this year's Ski and Snowboard Show. The show, organised by DMG World Media takes place from 18-22 October at Olympia. The Daily Mail will still support the show as an...

Pyne unveils London Boat Show redesign.
June 14, 2006... National Boat Shows (NBS) consultant creative director Tim Pyne has unveiled plans for next year's redesigned London Boat Show. In an exclusive preview Event has seen feature areas penned for the 2007 show at Excel London that will teach...

Unilever soft drinks brand in Closer drive.
June 14, 2006... Agency Closer is running a nationwide experiential campaign for Unilever UK Foods Adez, a range of healthy drinks made with fruit juices and soya. It is Unilever UK Foods first major brand launch in 12 years and the experiential element is...

Numbers wind up Ice Space.(Brief article)
June 14, 2006... Ice Space, the pounds 1.5m visitor attraction launched by two industry entrepreneurs has gone into liquidation and closed its doors less than four weeks after its opening night party. Ice Box managing director Phillip Hughes and former...

Finch enters director post at FM agency.
June 14, 2006... Cord Promotions has appointed Richard Finch as commercial director. Finch, a former managing director at agency Sure and more recently managing director of WH Smith's Instore field marketing division, will be responsible for business...

Venues bodies agree the details of merger.(Exhibition Venues Association merges with Association of Event Venues )(Brief article)
June 14, 2006... The Exhibition Venues Association (EVA) has been folded into the Association of Event Venues (AEV) following more than eight months of negotiations. The decision was finally reached on 16 May at a meeting of EVA members. Following the...

TRO wins Renault campaign.
June 14, 2006... Agency TRO is managing a nationwide ride-and-drive programme on behalf of Renault UK's retail dealerships. Almost 20 dealerships are taking part in the campaign from April to October. It aims to build on last year's Renault Summer of...

D3's system set for launch at Goodwood.(Brief article)
June 14, 2006... Agency D3 has designed a vehicle display system for Land Rover that will launch at the Goodwood Festival of Speed from 7-9 July. The modular system will feature three cars, two in 'freeze frame' motion on two types of terrain, water and...

Get The Ball Rolling.
June 14, 2006... World Cup sponsor Hyundai collected messages of support for the England football team throughout April with a roadshow organised by agency MMM. The Hyundai Goodwill Tour travelled to London, Birmingham and Manchester. A 20-minute show attracted...

In Brief: Organic launch.
June 14, 2006... Octanorm has launched Organic, a graphic panel display system that offers exhibitors free-flowing curved shapes. It can be used with Octanorm's existing Vario d2 system that uses uprights, frames and beams to display fabric or rigid panels. The...

In Brief: Single Market package.
June 14, 2006... Single Market Events has introduced a corporate entertainment package for London Fashion Week, where guests can preview spring/summer 2006 collections. Tickets are pounds 250 for a catwalk show only and pounds 350 for a catwalk show and dining....

In Brief: Academy Music Group Academy.(Brief article)
June 14, 2006... Academy Music Group opened its Carling Academy 2 Bristol on 6 June. The venue can accommodate 350 people and can be used as a standalone gig venue or as an additional area for entertainment at club nights and dance events. AMG general manager...

In Brief: Gallowglass offices.(Gallowglass event logistics service )(Brief article)
June 14, 2006... Crewing company Gallowglass has opened new offices in the south of France and Spain. Gallowglass chairman Paul Grecian said: 'It seemed like a natural progression because we have been sending event crews across the channel with increasing...

In Brief: Cavendish Hospitality appointed.
June 14, 2006... Cavendish Hospitality has been appointed official hospitality sales agent for the ICC Cricket World Cup 2007 in the West Indies from 11 March to 28 April. The hospitality programme has been designed to reflect Caribbean culture, food and drink....

In Brief: Excel London appoints.(Excel London )(Grimshaw architects)(Brief article)
June 14, 2006... Excel London has appointed Grimshaw architects and Canadian planning and urban design firm Urban Strategies to design its Phase 2 events extension. Grimshaw designed the Eden Project and the International Terminal at Waterloo, and Urban...

In Brief: Da Vinci showcase.
June 14, 2006... Visit Scotland, Visit Britain and French tourist office Maison de la France has partnered with Sony Pictures and Eurostar to showcase locations, destinations and attractions associated with film The Da Vinci Code. Website...

In Brief: Chessington World anniversary.(Brief article)
June 14, 2006... Chessington World of Adventures is celebrating its 75th anniversary by offering a 10% discount on all first-time events held at the theme park during the summer. An annual pass to all three Tussauds attractions is also being offered for debut...

In Brief: Correction.(Correction notice)
June 14, 2006... Audio-visual distributor Medium provides Dmtech and Humax screens, not firm Maverick as stated last month (Event, May).

CMPi heads to lead divisions in promotion.
June 14, 2006... Organiser and publisher CMP Information has promoted Simon Foster and Jane Risby-Rose to be managing directors within its recently restructured exhibition departments. Foster will head the International Exhibitions division, which...

Mice results indicate recovery under way.(Brief article)
June 14, 2006... The latest figures for marketing services agency Mice Group indicate strong signs of recovery after an extended period of restructure and consolidation. Preliminary results for the year ending 28 February showed profit from operations was...

Npower takes urban cricket to the streets.
June 14, 2006... Agency Loewybe is taking cricket to children in urban areas on behalf of Test Match sponsor Npower. The Npower Urban Cricket initiative is targeting 7- to 12-year-olds and is backed by England cricket player Kevin Pietersen. Its...

Audit shows increase in Confex attendance.(Brief article)
June 14, 2006... The ABC Profile Audit for International Confex reveals that the 2006 show enticed 7,211 visitors during its three-day stint at Earls Court in February. The long-awaited results show a modest increase of 13 visitors on the 2005 event....

Gekko gets behind England.
June 14, 2006... Agency Gekko is running an in-store campaign that offers money back to consumers who purchase a Toshiba Intel Duo Notebook if England win the World Cup. The Toshiba World Cup 66% campaign offers consumers 66% of the product's value back if...

BECA appoints Lamont as new vice-president.
June 14, 2006... The British Exhibition Contractors Association (BECA) has named Mark Lamont as vice-president after the resignations of Bob Cheeseman and his company Melville (Event, March). DMN Solutions account director Lamont has been on the BECA...

First in Line.
June 14, 2006... Agency Crafty Arty Parties was invited to Downing Street last month to launch the UK's first weekly children's national newspaper. First News is run by former Daily Mirror editor Piers Morgan and the BBC's Nicky Cox. X Factor contestants...

Sounding Off: The role of feature areas is being lost among the egos.
June 14, 2006... What's in it for me? That's the only question that people really ever ask themselves. So as a visitor, what exactly is in it for me when I visit a show feature area? Obviously it's a pitstop, and a chance to rest and recharge. But as far as I'm...

Back Row axe falls on South Bank 'beach'.
June 14, 2006... Back Row Events has been forced to cancel its series of beach and outdoor cinema events planned on London's South Bank this summer. The agency received planning approval from Lambeth council in November and has since secured sponsorship and...

Exhibiting Show spin off to launch at Excel.(Exposure Event Creations )(Brief article)
June 14, 2006... Exhibiting Show organiser Exposure Event Creations is to launch an Exhibition contractor and designer conference at Excel London on 27 June. The one-day event will precede the Exhibiting Show which takes place from 28-29 June. The...

Lambert sets up company after TIC role.(Matthew Lambert of International Centre Telford)(Brief article)
June 14, 2006... Matthew Lambert, former commercial director at The International Centre Telford, has launched an event management and venue consultancy following his departure from the venue in April. Maelstrom Solutions aims to offer event and exhibition...

Modul shell scheme proves a hit at debut show outing.(Opex Exhibition Services)(Brief article)
June 14, 2006... Contractor The Opex Group's introduction of the Modul Exhibition System received positive feedback when it was unveiled last month at Clarion Retail's home accessories and gift show Pulse. The show took place from 21-24 May at Earls Court....

Endemol's Big Brother house is up for grabs.
June 14, 2006... Agency The Ultimate Event Company will manage the infamous Big Brother house for corporate events. Production firm Endemol and Elstree television studios have contracted the agency for a second time, and the house is available for a...

Smyle breaks pounds 1.5m events work barrier.
June 14, 2006... Smyle has broken the pounds 1.5m mark for event bookings in the first quarter of 2006. Compared with the same period last year the Hertfordshire-based agency has doubled events contracted. The company pointed to activity in Europe and...

Expo's North event to rival big shows.
June 14, 2006... Organiser Expo Group has launched corporate hospitality show Event Expo North to rival exhibitor spend at existing shows such as RSVP and the National Venue Show. The business show for venues and creative event planners will take place...

Structures at two locations to boost ETES.(European Trade Exhibition Services)(Brief article)
June 14, 2006... Organiser European Trade Exhibition Services (ETES) is offering two new venues for hire in 2007 at Thorpe Park in Surrey and the Reebok Stadium in Bolton. The 7,500sqm De Boer structure at Thorpe Park can be hired from January to February...

Worldskills to deliver pounds 15m to Visit London.(Brief article)
June 14, 2006... A Worldskills event planned for London in 2011 is expected to deliver more than pounds 15m for the capital according to tourism agency Visit London. Worldskills will take place from 6-9 October at Excel London, the first time that the...

Carling music relay reports soaring sales.(Brief article)
June 14, 2006... The third Carling Live 24 series of music events organised by agency Cake sold more than 12,000 tickets compared with around 10,000 last year. The 'musical relay race' took place from 28-29 April at eight venues across London and included...

Live Issue: Ben & Jerry's - A UK take on a US brand.(Ben and Jerry's Ice Cream UK)
June 14, 2006... Claire Bond looks at how Ben & Jerry's Sundae in the Park event in London, run again by Cake, fits in with its wider UK strategy. A region that spends six months a year under snow is not the first place you would expect to find a burgeoning...

Campaign: Peroni Dolce Vita ad.
June 14, 2006... Agency The Bank picked The Design Museum in London to kick off a roving cinema tour as part of an integrated campaign. Lorraine Francisco reports. La Dolce Vita, Italian for 'the sweet life', was the name of Federico Fellini's 1960s film...

Showcase: The FHM O2 five-a-side Cup final.
June 14, 2006... After last year's Crystal Palace success, O2 chose to hold this year's soccer tournament at Highbury. Mike Fletcher reports. Arsenal Football Club said goodbye to the stadium it has called home for the past 93 years in a variety of ways....

Profile: Geoff Barrett.(Runacre Fowler)
June 14, 2006... Geoff Barrett joined Runacre Fowler, now Clip Display, 20 years ago in its woodworking shop. As managing director he has just overseen a rebrand which he compares to Marmite - you will either love it or hate it. Lorraine Francisco finds out...

Sporting Venues: Champion Locations.
June 14, 2006... Mike Fletcher selects the first 11 numbers in Event's primary sporting venues squad. POSITION: defender, left back NAME: Sandown Park Racecourse Facilities: The venue has around 5,000sqm of indoor event space. Surrey Hall has...

Staffing: Perfect people for demos.(Bertolli U.S.A. Inc., Nickelodeon UK, Surf)
June 14, 2006... Live marketing events depend on the right choice of people to promote brand and product messages to the public. Lorraine Francisco looks at how selection criteria boosted results for successful campaigns last year. AGENCY: RPM CLIENT:...

Museums and Attractions: The old guard fights back.
June 14, 2006... Historical building venues are brushing up their offerings to compete with modern rivals. Claire Bond reports. The UK might occasionally score sporting greatness or make a popular film, but one thing it produces with consistence is history....

South of England: Capital lights up the south.
June 14, 2006... London continues to steal the limelight as the events hub of the South. But Steve Hemsley finds its rivals remain upbeat. As free publicity goes, being chosen to host the final of this year's successful BBC2 show The Apprentice is hard to...

Services Helpline.(Brief article)
June 14, 2006... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com SAIL MARQUEE FOR A COMPANY BBQ Q: I am hosting a barbeque for my company and was hoping you could suggest...

Movers & Shakers: Appointment at Field Sales Solutions.
June 14, 2006... Amanda Chandler has been appointed account director at agency Field Sales Solutions. Chandler was previously at agency DVC Sales in Berkshire. FSS director Kate Carr said: 'Amanda is a valuable addition to our team.'

Movers & Shakers: Appointment at Laverstoke Park.
June 14, 2006... Nick Rudlin has joined venue Laverstoke Park as commercial director of events. Rudlin was previously operation and sales manager at venue The Brewery.

Movers & Shakers: Appointment at Logistik.
June 14, 2006... Howard King has been appointed group head of agency Logistik. He was previously operations manager for Unilever.

Movers & Shakers: Appointment at Bluehat UK.
June 14, 2006... Paul Casement has joined event and team building specialist Bluehat UK as sales and marketing director. He was previously at agency Thomas Hannah and Associates. He said: 'The growth potential for Bluehat's niche skills is tremendous.'

Movers & Shakers: Appointment at MICE Group.
June 14, 2006... David Preston has been appointed as managing director of MICE Group subsidiary Delegate Management Services. The company organises delegate registration for conferences and corporate events.

Movers & Shakers: Appointment at Toilet Hire UK.(Toilet Hire UK appoints Craig Manship )(Brief article)
June 14, 2006... Craig Manship has been appointed regional operations manager at supplier Toilet Hire UK. He will be responsible for Toilet Hire's UK depots in Chichester, Plymouth and Reading. He was previously area accounts manager at Elliott Loohire. He...

Movers & Shakers: Appointment at TRO.
June 14, 2006... Chris Wareham has been appointed account director for agency TRO. He will manage projects for clients such as Renault, T-Mobile and KPMG. He was previously at agency Geoff Howe. He said: 'Having started out with a degree in manufacturing...

Movers & Shakers: Appointment at Shining Wit.
June 14, 2006... Nicole Gorman has joined agency Shining Wit as associate producer. She will assist in the production and delivery of its growing event production programme.

Movers & Shakers: Appointment at Line Up Communications.
June 14, 2006... Mark Bell has been promoted to technical director at agency Line Up Communications. Bell has been with Line Up for 20 years and was previously producer. Line Up managing director Duncan Beale said: 'Bell is an asset to Line Up and his promotion...

Movers & Shakers: Appointment at Marketing Manchester.
June 14, 2006... Catherine Walker has been appointed head of conference and business tourism at Marketing Manchester. She was previously manager at Chester & Cheshire Conference Desk for six years. Her new role will involve responsibility of Marketing...

Movers & Shakers: Appointment at Haygarth.
June 14, 2006... Marcus Sandwith and Jessica Scott-Forbes have been appointed to the board of marketing agency Haygarth. Sandwith was promotional marketing specialist and joined Haygarth in 1996 and Scott-Forbes joined its PR team in 1999.

Movers & Shakers: Appointment at Closer.(appointment of Leyton Ede )(Brief article)
June 14, 2006... Leyton Ede has joined agency Closer as senior account director working across Unilever, Kraft and Diageo. Ede was previously at agency ID for seven years. He said: 'Having lost several pitches to Closer over the past couple of years I am really...

Movers & Shakers: Appointment at The Phoenix Partners.(appointment of Mark Huffington )(Brief article)
June 14, 2006... Mark Huffington has been promoted to managing director at agency The Phoenix Partners. Huffington joined the agency as technical director in January 2003. He said: 'This industry is evolving as fast as the technology it relies on. Success...

Diary: Dual purpose..(Confetti)(Brief article)
June 14, 2006... Confetti, a party accessories store, held a product showcase event to celebrate its inclusion in Brit flick Confetti on 2 May. The store's wedding consultant Kate Smallwood even bagged a part. Actors such as The Office's Martin Freeman, who...

Diary: One is not Impressed..(The Sun uses guerrilla marketing )(Brief article)
June 14, 2006... The Sun newspaper took guerrilla marketing to a new level when it projected a virtual birthday 'card' for the Queen onto Windsor Castle in April. At least its hacks were not scaling the walls dressed as Batman. However, Her Majesty would surely...

Diary: Trade Secrets.
June 14, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which organiser was evicted from a London venue after refusing to discuss his decision to move a show? 2. Which...

Diary: A great kick-off..(World Cup (Soccer))(Brief article)
June 14, 2006... Approaching the World Cup, Diary warns of a likely increase of football-related stories. Manchester venue G-Mex ladies football team won contractor Melville's football tournament on 31 March. The team - of Gemma Spilling, Nicky Yorke, Natalie...

Diary: The cream of it..
June 14, 2006... With the onslaught of Big Brother coverage already under way it only seems natural that agencies have jumped onto the reality TV bandwagon. Space created a campaign to support Nivea Body's new Sunkissed Skin brand which involved four teams of...

Diary: It's Madge-mania..(Madonna)(Brief article)
June 14, 2006... The attraction of watching a middle-aged woman reinventing herself once again prompted 350 people to rush to queue up for a Madonna's Confessions Tour tickets. These, for gigs at Wembley Arena on 1 and 3 August, sold out within minutes on 5...

Diary: It's a jungle out there..( London Zoo promotes)(Brief article)
June 14, 2006... For all animal-lovers out there London Zoo has launched a new events feature that offers guests the chance to experience first-hand hippo breath and giraffe dribble. Not exactly your usual offering of champagne and canapes. Animal Encounters...

London Venue Expo: Show Guide - London's Peerless Venue Landscape.
June 14, 2006... London is the most amazing city in the world and its venue landscape is equally peerless. Traditional or ultra-modern, vast or intimate, unusual, undiscovered, contemporary or simply unexploited, London has the perfect venue for every event....

London Venue Expo: Show Guide - Gerry Acher, chairman, London ICC Commission.(Queen's Golden Jubilee celebrations)
June 14, 2006... 'I love London for its vibrancy, that buzz you get from the people you pass and the skyline around you when you're strolling down the street. The walk from St Paul's Cathedral over the Millennium Bridge to Tate Modern is a personal...

Event Solutions: Supplier Showcase - Attractions for the public.
June 14, 2006... A number of events aimed at the wider public from the Flora London Marathon to Innocent's Fruitstock and Liverpool's Mathew Street festival are proving ever more popular. Adam Woods charts some recent winners. FRUITSTOCK Soft drinks...

Event Solutions: Focus on - Caterer and venue relations.
June 14, 2006... Strong ties with key venues are crucial for catering companies to succeed. Adam Woods takes a closer look. Caterers might not always be the world's most natural self-promoters, but there is little doubt that their contribution to an event...