Marketing Event articles from June 2005

Marketing Event archives from June 2005

From the editor: Liverpool's footballing glory will be a hard act to follow.(Brief Article)
June 15, 2005... With Liverpool Football Club trailing 3-0 at half time in the European Cup final last month, few could have predicted that Liverpool Culture Company general manager of events Lee Forde would be adding a victory parade to his already bulging...

Ad veteran's non-exec role at Mice Group.(Geoff Howard-Spink)(Brief Article)
June 15, 2005... Mice Group has appointed advertising heavyweight Geoff Howard-Spink as non-executive chairman, following the retirement of former chairman Michael Curley (Event March). Howard-Spink, 60, has more than 30 years' experience in advertising....

Penton Media makes first move after MBO.(Management By Objective )(Brief Article)
June 15, 2005... Penton Media Europe (PME) has signed a partnership agreement with the organiser of the French World Food Market following a management buy-out from its US parent in May. The joint venture with Algodoal signals PME's intent to target new...

Dubai project offers growth opportunity.(Brief Article)
June 15, 2005... Reed Exhibitions chief executive Alastair Gornall has expressed his excitement over the recent announcement from the Dubai government to build a multi-billion pound exhibition city within the Jebel Ali Airport City. Gornall said the...

Government offers chance to bid for work.(Brief Article)
June 15, 2005... The Central Office of Information (COI) is reviewing its event roster for the first time in three years and inviting companies to pitch for governmental business. The COI has a list of almost 90 agencies, which are required to deliver...

DTI shake-up closes door.(Department of Trade and Industry)(Brief Article)
June 15, 2005... Exhibition trade bodies are rallying to forge new in-roads into government following a decision to close the Department of Trade and Industry's (DTI) Business Services Unit. The unit has acted as the industry's government contact and...

O2 signs pounds 6m sponsorship deal at Dome.(Brief Article)
June 15, 2005... The Dome has been renamed as The O2 after a pounds 6m a year sponsorship deal between owner Anschutz Entertainment Group (AEG) and mobile services giant O2. The partnership runs from 2007 when the multi-billion pound entertainment complex...

Holiday resort showcased at Sketch event.(Brief Article)
June 15, 2005... London restaurant Sketch formed the backdrop for last month's two-day launch of a six-star holiday resort in the Maldives called Reethi Rah. Tour operator One & Only commissioned agency GSP to stage four separate events at the restaurant,...

WCRS brings in senior trio to launch agency.(Brief Article)
June 15, 2005... London-based marketing group WCRS has called in three senior level people to launch an experiential and promotional marketing agency called Woo. The new company has been formed by partners Nick Presley, former creative director and...

VNU appoints Dutchman as UK event chief.(Verenigde Nederlandse Uitgeversbedrijven B.V.)(Brief Article)
June 15, 2005... VNU Exhibitions has promoted Fedde van der Woude to managing director of its UK branch. Van der Woude, currently head of the organiser's IT portfolio in Holland, succeeds David Pegler who resigned earlier this year (Event April). Van der...

MD double fills Croneen's role at Jack Morton.(Brief Article)
June 15, 2005... Laurence Croneen has resigned as managing director of agency Jack Morton Worldwide after 20 years with the company. In a dual promotion, Julian Pullan and Jeremy Garbett succeed Croneen as joint managing directors. Pullan has been...

Clarion finalises Centre buy.(Brief Article)
June 15, 2005... Clarion Events has completed its acquisition of the Birmingham NEC's in-house organising arm Centre Exhibitions. As exclusively revealed by Event in April, Clarion Events NEC now owns a two-thirds majority share in a joint venture under...

Loewybe to hit the road with baby products.
June 15, 2005... Agency Loewybe is to produce a roadshow to promote Disney's Baby Einstein range of infant development products. The tour, which will run from 6-26 August, will visit five UK shopping centres and builds on its Baby Einstein presence at last...

Lowery set to sustain Brand Events growth.(Brief Article)
June 15, 2005... Former Upper Street Events managing director Philip Lowery has joined rival organiser Brand Events as commercial director. The move follows Lowery's decision to leave the in-house organising arm of the Business Design Centre (BDC) in April to...

Momo offers functions arm.(Brief Article)
June 15, 2005... London-based restaurant Momo is launching an event service that aims to give organisers a taste of its Moroccan environment at alternative venues. The eight-year-old high-profile eatery is offering Moroccan set design, authentic musicians...

Crown added to three lists in the capital.(Brief Article)
June 15, 2005... Crown Society has been added to the preferred caterer list at three London venues. The Science Museum in Kensington, Old Billingsgate Market in the City and Dali Universe at County Hall Galleries on the South Bank have all added the company to...

Outside Broadcast.
June 15, 2005... BBC Radio 1's One Big Weekend in Hetherington Park, Sunderland, last month brought together suppliers for the summer's first big open air concert. Star Events Group, Bandit Lights, Electric Fly Productions, Showsec and Mojo Barriers supplied...

New chief executive for Visit London.
June 15, 2005... Visit London's new chief executive is James Bidwell, the former marketing director at Selfridges. Bidwell took over from David Campbell on 6 June but has been on Visit London's Board since October 2003. He joined Selfridges in 2001 and was...

DTCM touring 'Invest in your Future' roadshow.(Department of Tourism and Commerce Marketing)(Brief Article)
June 15, 2005... The Dubai Department of Tourism and Commerce Marketing (DTCM) is touring an 'Invest in your Future' roadshow around the UK this month featuring 30 tourism product providers such as hoteliers and airlines The DTCM will visit Manchester on 28...

Excel London introduces software.(Brief Article)
June 15, 2005... Excel London has introduced software that allows organisers to take a virtual walk-through of their event. Meeting Matrix is a programme that has been developed by Meeting Matrix International and gives organisers an opportunity to transform...

Dmg World Media signs long-term contracts.(Brief Article)
June 15, 2005... Dmg World Media has signed long-term contracts with Earls Court and Olympia (EC&O) Group for three key shows. The Autumn Ideal Home Show, the Daily Mail Ski and Snowboard Show and The Vitality Show are now committed to EC&O for the foreseeable...

Conference & Incentive Travel magazine hosts inaugural Aency Forum.(Brief Article)
June 15, 2005... Conference & Incentive Travel magazine, Event's sister title, is hosting its inaugural Agency Forum from 3-5 August at the recently opened Riverbank Park Plaza Hotel on London's South Bank. The networking event is free for senior agency...

BBC looking for event companies.(Brief Article)
June 15, 2005... The BBC is looking for event companies with between 25 and 150 employees that would consider taking part in a programme about internal staff problems. The business division of the broadcaster is offering expert advice on camera to any company...

Correction.(Correction Notice)
June 15, 2005... Deloitte has appointed the whole group of companies that includes IBR, Illico Events, McGarvey Russell and McGarvey Russell Marketing as a provider of venue finding services and not just Illico Events as stated in last month's issue.

Liverpool starts preparations for year in European limelight.(Brief Article)
June 15, 2005... Liverpool Culture Company is stepping up its event activity as the city prepares for its year as European Capital of Culture in 2008. The division of Liverpool City Council staged its first 'Euro Fest' over two consecutive weekends in May....

Momentum in three-year Mini win.(Brief Article)
June 15, 2005... Communications agency Momentum has beaten off stiff competition to win a three-year guerrilla marketing contract with automotive brand Mini. Momentum, part of the McCann World Group, will now create activity to communicate some of the key...

Jack Morton to raise cash for former staffer.(Brief Article)
June 15, 2005... Jack Morton Worldwide is staging a fundraising concert at The Bridge in south London on 30 June to raise money for its former senior producer Martin Harris, who was left brain damaged after an epileptic fit last year. 'He was a highly...

Former gym offers big space.(Brief Article)
June 15, 2005... A new event venue owned by London and Continental Railways (LCR) has opened in London. The Gymnasium is a detached Victorian building near the new St Pancras station and offers event space for 400 guests. The venue previously served as...

Mojo expands after buying rival Pit Stop.(Brief Article)
June 15, 2005... Supplier Mojo Barriers has acquired Pit Stop Barriers, a division of rival company Eve Trakway, for an undisclosed sum. Jim Gaffney and Jon Slater had originally sold Pit Stop Barriers to Eve Trakway in 2002. After joining the UK division...

Linda Barker signed up at TPS seminar.(Brief Article)
June 15, 2005... Trade Promotion Services (TPS) has secured former Changing Rooms presenter Linda Barker as its keynote speaker for the Talking Point Seminars at this year's Autumn Fair. Barker will present four retail seminars on colour trends and the...

Contractor standards charter is welcomed.(Brief Article)
June 15, 2005... Association of Exhibition Organisers (AEO) chairman David Metcalfe is leading the plaudits from organisers after the launch of the Quality Service Charter by the British Exhibition Contractors Association (BECA). Metcalfe, who is also...

Honda widens venue remit.(Brief Article)
June 15, 2005... The Honda Institute training venue in Berkshire is now available to provide training and teambuilding events for the corporate market. Herts-based Poise Marketing is handling the 4,180sqm venue and offers a range of conference facilities,...

Fisher handed film premiere set challenge.(Brief Article)
June 15, 2005... Fisher Productions is set to transform Leicester Square later this month for the premiere of War of the Worlds. Nibbs Events has commissioned Fisher to design, build and produce a post-apocalyptic set for the premiere, scheduled for 19...

Air Show.(Celebration of Cannes Film Festival )(Brief Article)
June 15, 2005... Suffolk-based firm Air Artists built a 30-foot inflatable Gromit for Dreamworks SKG and Aardman Animation at last month's Cannes Film Festival to celebrate the upcoming Wallace and Gromit - The Curse of the Were Rabbit film. UK agency Andy Peat...

In my view: Telly's 'ultimate challenge' is all in a day's work for us.
June 15, 2005... The Apprentice, hosted by Sir Alan Sugar, was gripping viewing, bringing everyday business issues to reality TV and setting challenges around issues we face in our daily working lives. I was particularly proud that for the ultimate...

Hell's Kitchen star launches two projects.(Brief Article)
June 15, 2005... Celebrity chef Jean-Christophe Novelli has launched two event companies after his appearance on ITV's Hell's Kitchen. Novelli Events is a partnership between the chef and event management company MSL:Global and will provide an event...

Spain is first stop on MTV's European tour.(Brief Article)
June 15, 2005... MTV Networks Europe has announced the dates of its annual Isle of MTV Tour, which kicks off with a music event staged on the coast in Valencia, Spain, on 10 June. Sponsored by swimwear giant Speedo, the highlight of the tour will be a...

North east bid to stage 2007 Cartoon show.(Brief Article)
June 15, 2005... The European Association of Animation Film visited Newcastle Gateshead last month to assess the region's bid to host its annual industry event, the Cartoon Forum, in September 2007. The bid team was led by the Newcastle Gateshead Initiative...

Vivid MD leads the accolades to NEC's Bird.(Obituary)
June 15, 2005... Tributes have been flooding in following the death of Andy Bird, former show director at the Birmingham NEC's in-house organising arm Centre Exhibitions. Bird died in May after losing his battle against liver cancer. Among many messages of...

AEO unveils shortlist for excellence prizes.(Brief Article)
June 15, 2005... The Association of Exhibition Organisers (AEO) has revealed its shortlist of companies all vying to win an AEO Excellence Award at next month's ceremony. The annual industry association awards attracted almost 150 entries from venues,...

Fifa in U-turn on World Cup ticket policy.(Brief Article)
June 15, 2005... Football's ruling body Fifa has ditched proposals to restrict European fans from buying World Cup tickets without the use of a MasterCard or international bank transfer. Following a campaign by the consumer magazine Which?, fans can now buy...

Caterer adds novel touch at snooker party.(Brief Article)
June 15, 2005... Caterer Amadeus provided food with a difference at a party held last month by the World Snooker Association to mark the end of tobacco advertising in the sport. More than 100 guests, including snooker stars, attended the event at The...

Group markets Scot venues.(event venues promotions)(Brief Article)
June 15, 2005... A marketing consortium has been launched promote 20 of Edinburgh's event venues. Edinburgh-based Unique Venues will market a mix of museums, historical sites and contemporary venues in the city and the nearby Lothians. The group's website,...

Burton's and Logistix start Dodger drive.(Brief Article)
June 15, 2005... Marketing agency Logistix has teamed up with Burton's Food brand Jammie Dodgers to create a nationwide sampling campaign aimed at families. The biscuit brand is partnering with kids' clubs in 110 Vue, UCI and CineUK cinemas over the coming...

Big Bang deal adds space at The Park Club.(Brief Article)
June 15, 2005... Agency Big Bang Events has teamed up with private leisure venue The Park Club to offer new event space. Members health and sports venue The Park Club in West London has space for between 100 and 400 guests with both private function rooms...

Fresh venues bolster Christmas packages.(Brief Article)
June 15, 2005... This year's Christmas event packages will see a wealth of agencies use a number of new venues with themes ranging from world music to 1920s art deco. In the past month a flurry of festive party packages have been launched across London as...

London Eye to host African celebrations.(Brief Article)
June 15, 2005... Fairtrade company Cafe Direct is hosting an African Awareness Festival on the British Airways London Eye later this month. Artists including Damon Albarn, Turin Brakes and Beth Orton, plus comics, dancers and actors, will each perform on...

Analysis: The feel-good factor in figures.(marketing industry survey)
June 15, 2005... Brand experience agency ID says its new survey proves the sector is well and truly mainstream. Claire Bond reports. According to research by the brand experience agency ID, almost half of marketers expect to spend more on experiential...

Last Word: High standards are the main route to success.(Field Marketing Council)
June 15, 2005... Field Marketing Council chair Alison Williams says delivering quality work to clients is vital if the industry's stature is to continue growing. The Field Marketing Council, part of the DMA, is the industry body that is striving to...

Last Word: Our marketing methods enhance people's lives.(Live Brand Experience Association)
June 15, 2005... Live Brand Experience Association chairman Matthew Bending hopes promotion and research will enable the sector to maintain its upward curve. A lot has happened in a year. The inaugural pre-launch meeting of the LBEA took place in April...

Special Report DDA: The case for unlimited access.(Disability Discrimination Act 1995)
June 15, 2005... A ban on discrimination against disabled people presents opportunities as well as challenges, writes Mike Fletcher. Last October saw a big shake-up in consumer and employee rights when the final rights of access contained within the...

Exhibiting: It's 'make your mind up' time.
June 15, 2005... In the first of a series offering advice to fledgling exhibitors, Answers Training managing director Simon Naudi talks about setting show objectives. Before exhibiting, you should always be clear on why you're attending an exhibition, what...

Live Issue Security: No accreditation - no entry.(security personnel certification)
June 15, 2005... The government believes new laws governing door supervisors, security staff and others in the industry are a good thing, but there are concerns that they will mean hiked costs and less manpower. Mike Fletcher reports. From 11 April, door...

Showcase: Urban Gardens 2005.
June 15, 2005... Bolstered by celebrities, the revamped lifestyle show aims to give city dwellers a green day out. Mike Fletcher reports. Upper Street Events acquired two lifestyle exhibitions in January last year that had been rescued during the collapse...

Campaign: Nintendo DS console.(video games industry)
June 15, 2005... As word of mouth was crucial, Geoff Howe Communications' Touch Me Tour let youngsters try out the games machines in advance, writes Claire Bond. When the highly anticipated Nintendo DS console launched in the UK on 11 March, boasting...

Profile: Lee Forde used to light pop concerts and had his own thriving company.
June 15, 2005... But he was drawn home to Liverpool for the millennium, and now heads the council events team as it prepares for its year as the European Capital of Culture. Mike Fletcher reports. Launching fireworks from landmarks and persuading Marc...

Graphics: Looking out for innovations.
June 15, 2005... Specialists in the exhibition graphics world talk to Adam Woods about new products and the key issues that affect the industry. Steve Hill, marketing director, Amber & Green Within events we are receiving requests that involve greater...

Trade Associations: Safety in numbers.
June 15, 2005... Trade associations can offer venues large attendances, big spending delegates and the prospect of repeat business, writes Sharon Greaves. Association business delegates spend an average of pounds 210 per day and make extensive use of a...

Preview: London's twin attractions.
June 15, 2005... For two days at the end of this month, the capital hosts the Exhibiting Show and the London Venue Expo. The director of both explains to Claire Bond why, between them, these very different events should appeal to everyone. THE EXHIBITING...

Visitor Attractions: Heritage affects hiring.
June 15, 2005... The people who run Britain's leading museums and tourist venues need to be unusually choosy when they're employing suppliers, writes Claire Bond. As historical national treasures and futuristic leisure attractions join the corporate...

Asia: Why all eyes are on the Pacific Rim.
June 15, 2005... Adam Woods examines what Asia's economic resurgence is likely to mean for the events industry and finds that China is set to become a key player. Exhibitions aren't necessarily the cornerstone of China's ongoing emergence as a global...

Movers & Shakers: Appointment at Showsec.(Appointed Phil Cobourne as project manager )(Brief Article)
June 15, 2005... Phil Cobourne has been appointed UK safety and project manager at Showsec. He was previously employed by the Tussauds Group at Warwick Castle. In 11 years he worked on numerous events from the castle's in-house classical concerts, the King...

Movers & Shakers: Appointment at Live.(Appointed Cindy Yendell as acting chief executive)(Brief Article)
June 15, 2005... Cindy Yendell has been made acting chief executive of agency Live. As a longstanding senior director, she adds the new role to her duties as chief operating officer and continues to report to Live chairman Michael Lockett.

Movers & Shakers: Appointment at Live.(Appointed Anoushka Taneja as senior sales executive )(Brief Article)
June 15, 2005... Anoushka Taneja joins Live as senior sales executive from Bureau van Dijk Electronic Publishing.

Movers & Shakers: Appointment at Manchester International Convention Centre.(Promoted Darren Neal as sales manager)(Brief Article)
June 15, 2005... Darren Neal has been promoted to international association sales manager at the Manchester International Convention Centre. Neal joined G-Mex as an event planner in 2002. He is replaced by Craig Beardall, who has been promoted from senior...

Movers & Shakers: Appointment at Core Creative.(Promoted Charlie O'Shaughnessy from account director to the role of general manager)(Brief Article)
June 15, 2005... Charlie O'Shaughnessy has been promoted from account director to the role of general manager at Core Creative, part of The Concerto Group. O'Shaughnessy's move comes after three years with the company. Prior to joining Core Creative he formed...

Movers & Shakers: Appointment at Butlins.(Appointed Martin Jackson as general manager)(Brief Article)
June 15, 2005... Martin Jackson has joined Butlins as general manager of the 160-room Shoreline Hotel, based at Butlins Bognor Regis, which is due to open at the end of August. Jackson joins from the Big Blue hotel at Blackpool's Pleasure Beach. He has 25...

Movers & Shakers: Appointment at Pioneer Europe.(Appointed Sue Roochove as marketing manager )(Brief Article)
June 15, 2005... Sue Roochove is the new marketing manager at balloon supplier and printer Pioneer Europe. Roochove has marketing experience for accounts including Marks & Spencer, BAT, Nike, Camelot and United Biscuits.

Movers & Shakers: Appointment at Castle Ashby.(Appointments and Promotions)(Brief Article)
June 15, 2005... Alice Sibley has been appointed sales manager of Castle Ashby in Northamptonshire. Sibley has worked for Castle Ashby for over six years. Nina Walsh will become her deputy sales manager following another internal promotion.

Movers & Shakers: Appointment at NEC.(Appointed Jenny Groom as account manager )(Brief Article)
June 15, 2005... Jenny Groom has relocated to the NEC from The Birmingham ICC, with a new job title of account manager - special events. Groom will report into Michael Watton as part of the exhibition sales and planning team. Her role will focus on large scale...

Movers & Shakers: Appointment at Single Market Events.(Promotions)(Brief Article)
June 15, 2005... Vicki Thomas and Charles Ross have been promoted at Single Market Events. Thomas, who ran the Evening Standard Homes and Property Show in April has been given The Wine Show London to manage. Ross, who launched The Wine Show London, has been...

Movers & Shakers: Appointment at Congress Centre.(Brief Article)
June 15, 2005... Robert Girvan has replaced Martin Aberdeen as centre director at Congress Centre. Aberdeen has embarked on six months' parental leave in New Zealand. Girvan, who has reported to Aberdeen as general manager for four years, will replace him...

Movers & Shakers: Appointment at Cabot Hall and East Wintergarden.(Appointments and Promotions)(Brief Article)
June 15, 2005... Vicky Parr is the new manager of Cabot Hall and the East Wintergarden after five years as deputy manager. Parr has previously worked at Somerset House, Fairfield Halls in Croydon and Hylands House in Chelmsford. Joanne Taylor and Dorothy Rugira...

Movers & Shakers: Appointment at Arena Structures.(Appointed Rory O'Neill as commercial manager)(Brief Article)
June 15, 2005... Rory O'Neill has been appointed by Arena Structures as commercial manager. O'Neill will be concentrating on developing projects outside of traditional seasonal peaks and fostering relationships with existing clients. He has spent 17 years with...

Event Marketplace: Services Helpline.(Brief Article)
June 15, 2005... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com. Computing plans Q: I'm looking for software that will help me plan diaries, book rooms, view floorplans...

Diary: Trade Secrets.(Brief Article)
June 15, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which organiser has 'trade marked' the term 'hosted buyer' so rivals won't use it to attract managed show visitors?...

Diary: Thang you very much ..(Kings death)(Brief Article)
June 15, 2005... In 1996, a producer called Stig Edgren came up with the concept of 'Elvis The Concert' in time for the 20th anniversary of the King's death. Intended as a celebration of his penchant for live performance, it was meant to consist of a single...

Diary: Who's the daddy ..(Special events)(Brief Article)
June 15, 2005... Celebrity Wrestling will thankfully not be returning to prime time any time ever as millions would rather watch the ex-Mrs Evans' antics in the space-time vortex. Diary can't find anyone who's seen the Crusaders and Warriors battle it out, so...

Diary: Litter campaign ..
June 15, 2005... Congratulations to PR guru Anna Webb, who was as pleased as punch to announce that she has had puppies. Yes, through the wonders of modern science, Ms Webb gave birth to three furry young 'uns last month. Diary readers may recall the success of...

Diary: The full Monte ..(Luxury trip)(Brief Article)
June 15, 2005... What better way to show appreciation for pounds 40,000 of business than a luxury trip to Monte Carlo? The Concerto Group couldn't find one so flew 25 'Clearwinners' (high-spending agents, organisers and suppliers) and 10 hosts to Nice before...

Diary: A queer do ..(Lifestyle event)(Brief Article)
June 15, 2005... What would Little Britain's Daffyd say if he knew the Business Design Centre was to launch the UK's first gay wedding and lifestyle event in time for The Civil Partnerships Act? The legislation, due to be implemented on 5 December, will give...

Diary: I say, I say ..(Events)(Brief Article)
June 15, 2005... 'Turning up in a clown outfit to help demonstrate the idea is likely to be completely wrong,' says Sprout managing director Joe Macgregor in April's Event. He was talking about pitching and not events, however, which may explain his appearance...

FM Guide: Introduction - FM agencies at their very best.(Field Marketing )(Brief Article)
June 15, 2005... Welcome to Event magazine's annual portfolio that showcases the very best of agency work in the field marketing (FM) and brand experience sectors. The face-to-face discipline that sees brands brought to life and products directly reach...

FM Guide: Getting started - A step-by-step guide to setting up a campaign.
June 15, 2005... There's no need to feel nervous about calling on the experts for help, writes Suzy Bashford. Consider your objectives Before you make any decisions or spend any of your budget, you must be sure of your objectives. Ask yourself: what am...