Marketing Event articles from June 2002

Marketing Event archives from June 2002

FROM THE EDITOR: When things go wrong the buck stops at the top.
June 17, 2002... It's an unfortunate fact of life that honest mistakes happen. Earls Court made one when it sent out a letter to the organisers of the London Boat Show in March 2000 that confirmed the wrong dates. The result was a clash with the International...

Furniture body axes leader to cut expo costs.(UK)(Brief Article)
June 17, 2002... The Association of Suppliers to the Furniture Industry (ASFI) has made chief executive Allan Lewis redundant after eight years in the job. Lewis said the move was a cost-cutting measure in anticipation of poor results for ASFI's biennial...

TV celebrities line up to host Event awards.(Brief Article)
June 17, 2002... Kate Humble and Sean Meo will be presenting the Event Awards 2002 on 20 September at the Royal Lancaster Hotel in London. Humble presents Tomorrow's World on BBC1 and was formerly a presenter of Top Gear. Meo was a full-time snooker player...

Boat show loses date case.(National Boat Shows)(Brief Article)
June 17, 2002... National Boat Shows will seek compensation from Earls Court after a hearing last month ruled that the London Boat Show must go ahead on the dates that Earls Court had incorrectly booked. The organiser took the venue to arbitration after it...

Cash crisis at Excel forces debt rethink.(Brief Article)
June 17, 2002... Excel is planning a second rescue refinancing less than 18 months after it opened. Chief executive Jamie Buchan has invited bondholders and shareholders to talks about how best to cut debt levels in a bid to realise development plans for...

Business fair organiser in survival fight.(Business Intelligence finances)(Brief Article)
June 17, 2002... Business Intelligence (BI), organiser of the Customer Relationship Management (CRM) Show, was on the verge of financial collapse and seeking a last-minute buyer as Event went to press. The company was set up in 1988 by two business...

Ferrero Rocher holds car rally to mark jubilee.(UK)(Brief Article)
June 17, 2002... Ferrero Rocher handed out 10,000 samples from the boots of 50 classic cars that converged on the capital for The Ferrero Rocher Golden Jubilee Classic Car Show. The event took place at the Old Royal Naval College in Greenwich on 3 June,...

Orange gears up for tour of festivals in UK.(marketing plans)(Brief Article)
June 17, 2002... Orange is planning a series of campaigns at this summer's music festivals. The Carling Weekend festival in Reading and Leeds from 23-25 August will feature Orange for the third year running. Activity includes 'Ringtone and Logo Pods',...

Penton suffers major slide in event turnover.(U.S.)(Brief Article)
June 17, 2002... Penton Media saw turnover for its trade exhibitions and conferences plummet to dollars 18.7m (pounds 13m) from dollars 52.2m (pounds 35.9m) in the first quarter of the year. The company blamed the fall on moving its Internet World and CRM...

Chaos at EIBTM sparks probe.(Reed Travel Exhibitions investigates)(Brief Article)
June 17, 2002... Reed Travel Exhibitions is conducting an urgent investigation into how arrangements for last month's travel and meetings show EIBTM descended into chaos. About 200 exhibitors and hosted buyers decided not to travel to Geneva while others...

Resurrected car expo plans city-wide party.(London Motor Show marketed by Clarion Events, UK)(Brief Article)
June 17, 2002... Clarion Events is planning a seven-day celebration of the car in the capital next year to coincide with the new-look London Motor Show. As exclusively revealed in Event last month, the show is being brought forward from its traditional...

Toothpaste in two-pronged sample drive.(MHP handles sampling campaign for Schwarzkopf and Henkel' s Theramed brand, UK)(Brief Article)
June 17, 2002... Field marketer MHP has launched a sampling campaign for Schwarzkoph & Henkel toothpaste brand Theramed. The drive will deploy separate teams for Theramed's two products: 2 in 1 and Perfect. The 2 in 1 campaign will target 18-30 year-olds...

MES lands big entertainment deal for Games.(Mice Entertainment wins contract to provide entertainment at Commonwealth Games)(Brief Article)
June 17, 2002... Mice Entertainment Services (MES) has won a pounds 200,000 contract to provide corporate entertainment at the Sponsors' Village and Club Sport at this year's Commonwealth Games. The firm was appointed by Sodexho Prestige, which is handling...

Mobile brand O2 launches at London Eye.(rebranding event for British Telecommunications' O2)(Brief Article)
June 17, 2002... BT's new mobile communications brand O2 was launched last month with a light show at the British Airways London Eye. LM Productions organised the event, which featured lasers, fireworks and a 360 deg projection tool called the StratoSphere....

De Boer leader seeks alliance with suppliers.(De Boer Structures)(Brief Article)
June 17, 2002... De Boer Structures wants to build closer relationships with its suppliers, according to new UK managing director Jan Jaap Majoewsky. 'Our service must be part of a bigger package to offer venue and event organisers,' he said. 'De Boer is in...

Mounting debts force Crystal Visions under.(Brief Article)
June 17, 2002... Design agency Crystal Visions has collapsed with debts believed to be in the region of pounds 500,000. A large proportion of the company's client base was in the US and it has failed to recoup business losses worth more than pounds 1m...

Industry outsiders to talk at AEO forum.(Association of Exhibition Organisers)
June 17, 2002... This year's Association of Exhibition Organisers (AEO) forum will feature speakers from outside the industry. Representatives of advertising agencies and blue-chip companies are among those who will share their experiences of exhibitions at...

Print show visits fall despite overseas boost.(IPEX attendance)(Brief Article)
June 17, 2002... Print and publishing show IPEX attracted 65,451 visitors (unaudited) and 1,200 exhibitors at this year's event. The show ran at the NEC from 9-17 April. The show is organised by IIR Exhibitions and takes place once every four years....

Headcount to beef up online info for clients.(Headcount Worldwide upgrades Web site)(Brief Article)
June 17, 2002... Field marketing agency Headcount Worldwide is giving clients enhanced campaign data after upgrading its website. The agency is introducing an extranet feature to the site at www.headcount.co. uk at the end of the month that will...

Administrators go in at crisis-hit Mainline.(Mainline Events attempts to stabilize finances)(Brief Article)
June 17, 2002... Troubled organiser Mainline Events called in the administrators last month in a last-ditch attempt to stabilise its finances and continue trading. The firm organises annual events The London Garden Show at Alexandra Palace, north London...

French expo casts net wider.
June 17, 2002... Heavent Expo, the show for French event organisers and suppliers, is looking for visitors from outside the country for the first time this year. The French equivalent of the UK's Event Expo has only ever focused on its home market. Now...

Owen Brown in hospitality win at Wimbledon.(contract from Sportsworld Group for temporary hospitality structures, UK)(Brief Article)
June 17, 2002... Marquee supplier Owen Brown has secured a three-year contract to provide hospitality structures for the Sportsworld Group at the Wimbledon championships. Owen Brown is supplying a 480sqm premier tent along- side hospitality chalets, each...

HORSE SENSE.(Delta Sound provided facilities for Golden Jubilee)(Brief Article)
June 17, 2002... All the Queen's Horses, the first of many events celebrating the Queen's Golden Jubilee, took place against the backdrop of Windsor Castle last month. Delta Sound provided the audio facilities over three nights for a 70-piece orchestra, several...

Single Market Events moving show RSVP.
June 17, 2002... Single Market Events is moving corporate party show RSVP to Olympia for 2003. The exhibition made its debut in February at the Business Design Centre. Next year's show will run from 2-3 April. Single Market Events director Leysa Noble said:...

Audit Bureau of Circulations confirms fall in numbers.(visitors at International Confex 2001, UK)(Brief Article)(Statistical Data Included)
June 17, 2002... The Audit Bureau of Circulations has confirmed a fall in visitor numbers at International Confex. This year's show attracted 8,459 visitors compared with 9,326 in 2001. However, the quality of visitors was higher than last year with 61% working...

Safeway event takes place 29 June.
June 17, 2002... The Safeway Picnic 2002 World Favourites event takes place on 29 June, organised by agency Storm. The concert in Hyde Park follows in-store activity that featured food and recipes from around the globe. Shoppers were asked to vote for the...

Asian Wedding Exhibition books centre.(Wembley Conference and Exhibition Centre, U.K.)(Brief Article)
June 17, 2002... The Asian Wedding Exhibition has booked Wembley Conference and Exhibition Centre for the next three years. The announcement came as the north London venue was awarded a civil wedding licence (Diary, page 48). This year's exhibition took place...

ECTS latest event to return.
June 17, 2002... Interactive entertainment exhibition ECTS is the latest event to return to Earls Court from Excel. The CMP Europe-organised show will run at the west London venue from 29-31 August. The exhibition will feature a consumer hall hosted by Sony...

Melville Exhibition Services has extended its furniture range by more than 40 items.(UK)(Brief Article)
June 17, 2002... Melville Exhibition Services has extended its furniture range by more than 40 items. The additions are the result of talks with exhibition organisers and findings from the company's online questionnaire. Melville's online ordering system has...

Event Wise upgraded website.
June 17, 2002... Event Wise has upgraded its website after picking up the IBM e-business award at the Parcelforce Worldwide Small Business Awards. The venue-finding agency is finalising details for a high-profile drinks brand to sponsor a section of the site at...

MCL Manchester appointed as contractor.(for Skills Show 2002, UK)(Brief Article)
June 17, 2002... MCL Manchester has been appointed as audiovisual contractor for The Skills Show 2002. The Prince's Trust event to inspire learning will take place from 13-16 November and will be held in a 55,000 sqm temporary structure on a disused Docklands...

Event compiles autumn edition.(directory)(Brief Article)
June 17, 2002... Event the Directory is compiling its autumn edition. The guide, which will be published on 30 August by Haymarket Marketing Publications, provides information on suppliers, products and services to the events industry plus details of UK and...

BECA lines up health and safety seminars.(British Exhibition Contractors Association)(Brief Article)
June 17, 2002... The British Exhibition Contractors Association (BECA) is planning two key health and safety training events this year as well as a series of regional courses. The two three-day events will take place from 23-25 July and 3-5 December at the...

Scots castle adds off-road package.(Dundas Castle launches off-road driving circuit)(Brief Article)
June 17, 2002... Scottish hospitality venue Dundas Castle has launched an off-road driving circuit for corporate clients. The two-mile course covers terrains ranging from sheer descents to near-vertical ascents and is designed to give participants the...

Bacardi tours festivals in UK with bar offer.(Brief Article)
June 17, 2002... Drinks brand Bacardi is touring UK music festivals to target the youth market. Samples of the rum drink will be handed out from the Bacardi Bbar, which features brick-effect walls, brushed wooden floors and velvet drapes. It debuted...

Appointment at CMP Information.(Helena Sturridge)(Brief Article)
June 17, 2002... Helena Sturridge has joined CMP Information as executive director. She will head the general business portfolio responsible for the agriculture, directories, print and packaging and travel businesses. She was previously a publishing director at...

Appointment at Clarion Events.(Brief Article)
June 17, 2002... Kent Allen has become group trade exhibitions director at Clarion Events. He moves from Dmg World Media's worldwide home interest division in Canada where he was president.

Appointment at Octopus Events.(Emma Hartley)(Brief Article)
June 17, 2002... Emma Hartley has been appointed senior events manager at Octopus Events. She was previously with Business Pursuits. Octopus recently launched a range of activities aimed at SMEs.

Appointment at FDS Group.(James Moyies)(Brief Article)
June 17, 2002... James Moyies has been appointed managing director of FDS Group's field marketing division. He joined FDS last August as group sales and marketing director and he is to continue in that role alongside his new position.

Appointment at ESIC Specialist Events.(Tristan Forster and Emma Smith)(Brief Article)
June 17, 2002... Tristan Forster and Emma Smith have joined ESIC Specialist Events. Forster has been made business development manager and will oversee all sales activity at the company's Jersey office. Smith becomes event manager.

Appointment at ID.(Emma Stevens)(Brief Article)
June 17, 2002... Emma Stevens has been promoted to senior account manager at ID. She will be responsible for developing the field marketing agency's client base and was previously with Capital Leisure.

Appointment at Ellert Field Marketing. (Paul Downing, client services director).(Brief Article)
June 17, 2002... Paul Downing has joined Ellert Field Marketing as client services director. He will be responsible for developing the agency's campaign for BSkyB. He will also develop business-to-business campaigns. Downing was previously at Walkers.

Appointment at AT Communications. (Mick Gregory, sales director).(Brief Article)
June 17, 2002... Mick Gregory has become sales director of AV hire company AT Communications. He has been with the company for nine years and has almost 20 years' experience in the live event industry.

Appointment at London Catering Services. (Jane Shaw, head of sales).(Brief Article)
June 17, 2002... Jane Shaw has been appointed head of sales at London Catering Services. She was previously head of worldwide events for Centura and has also worked in sales and marketing for The David Lloyd Group.

Appointment at Impact Europe. (Barry Seymour, CEO).(Brief Article)
June 17, 2002... Barry Seymour has been promoted to chief executive of AV and IT company Impact Europe, part of the Konftel Group. He was previously UK commercial director and was managing director of Mar-Com, which was acquired by Konftel last year (Marketing...

Appointment at RTH Group. (Claire Edwards, business development director).(Brief Article)
June 17, 2002... Claire Edwards has joined exhibition services company RTH Group as new business development director. She previously worked for C-Beck Group as head of exhibitions and Silver Knight Exhibitions as senior international account manager.

Optimum wins show tour deal with Coca-Cola. (Optimum Design and Build).(Brief Article)
June 17, 2002... Optimum Design and Build, the space-only stand building arm of Opex Exhibition Services, has secured a three-show contract for Coca-Cola. The tour began in April at the Style Show at The Arches in Glasgow. The stand will also appear at the...

Expomedia builds Euro sites.
June 17, 2002... Expomedia is to open two venues in Moscow and Amsterdam by 2004. The Moscow International Multifunctional Centre (MIMC) will be man- aged by Expomedia and wholly owned by a consortium of Russian businesses and local government. A deal was...

Fitness show organiser lines up spin-off in Northern Ireland.
June 17, 2002... A regional version of the Good Health Show will be held at King's Hall, Belfast from 15-17 November 2002. The fitness, health and beauty event organised by Pioneer Networks made its debut at the NEC in February with more than 18,000...

IN MY VIEW: When designing stands, it's all a question of time.
June 17, 2002... In the good old bad old days the designer designed the stand and someone else worried about the graphics - worried so much that stands ended up with War and Peace on a wall accompanied by a selection of cheesy images from the World of Cheese...

Reed offloads Dutch division to Jaarbeurs.(Reed Exhibitions sells subsidiary to Jaarbeurs Exhibitions and Media)(Brief Article)
June 17, 2002... Reed Exhibitions has sold its Netherlands subsidiary to Jaarbeurs Exhibitions and Media (JE&M) for an undisclosed sum. Shows sold include financial event Geldzaken, Powder and Bulk Solids Europe and Nursing Dagen. Reed and JE&M will...

Ellert reveals reworked logo.(Brief Article)
June 17, 2002... Ellert Field Marketing has unveiled a revamped corporate identity. The new logo incorporates a mirror image of the letter 'e' to represent the company's face-to-face proposition. The company formerly known as Brann Ellert was previously...

CUBEROUTE.(Brief Article)
June 17, 2002... Agency Cake Live provided 24-hour entertainment in three giant perspex cubes in London, Birmingham and Glasgow in the week leading up to the launch of the Nintendo GameCube on 3 May. The agency also produced a two-month Cube Club Tour that...

Eve Trakway German arm signs tie-up.(Brief Article)
June 17, 2002... Eve Trakway's German subsidiary has merged with Eps Event Groupe. The two companies have rebranded as Eve Eps Groupe. Eve Trakway managing director Nigel McKinnell said: 'It will enable us to provide European event customers with a wide...

Dmg chief quits UK to focus attention on US operations.(Dmg World Media's chief goes to California)(Brief Article)
June 17, 2002... Dmg World Media chief executive Mike Cooke is leaving the UK and going to California to support the firm's US operations. He will move to San Francisco in mid-August for an initial period of up to three years. About 60% of Dmg business is...

Industry secures training cash boost.(council established for event industry)(Brief Article)
June 17, 2002... A skills council dedicated to the event industry is to be established after the Government approved a pounds 5m-pounds 10m grant for the project. An extra pounds 30m will be made available to small event firms that wish to achieve Investors in...

XM to stage second Asia event.
June 17, 2002... XM-Associated Exhibition Organisers (XM) will hold a second UFI-XM Asia meeting next year. The organisation is looking at Hong Kong, Thailand and China as possible host countries. The first UFI-XM Asia event took place last month in...

DIGGERS ON PARADE.(JCB uses Integrated Building and Exhibition System from Specialist Structures)(Brief Article)
June 17, 2002... JCB used Specialist Structures' Integrated Building and Exhibition System for its presence at construction trade show Conexpo in Las Vegas in April. The multi-storey pavilion provided the backdrop to the JCB dancing digger teams, which...

Exhibition firm trio team up to pool resources.(Options, Inspirations and Owl Works form Inspirations Displays)(Brief Article)
June 17, 2002... Exhibition and display firms Inspirations, Options and Owl Works have merged to form Inspirations Displays. Owl Works owner Vincent Matania becomes managing director of the new company. He said: 'We have recognised that to achieve continued...

Garden event to go tropical with overhaul.(Clarion Events hires Gordon Lindsay)(Brief Article)
June 17, 2002... Clarion Events has enlisted the help of designer Gordon Lindsay to turn Olympia's Grand and National halls into a tropical garden for the seventh Daily Telegraph House & Garden Fair. The new-look exhibition, which Clarion is organising,...

ANALYSIS: Asian forum misses Euro input - The West may not have come in droves, but the first XM-Asia forum was deemed a big success.(Brief Article)
June 17, 2002... The debut UFI XM-Asia forum, a tie-up between XM-Associated Exhibition Organisers (XM) and the Union of International Fairs (UFI), was attended by more than 100 delegates, but failed to attract a significant number of UK organisers. The...

EXHIBITOR FAQS: Every issue we answer a problem from the show floor. This month - boring exhibitions.
June 17, 2002... Why are most exhibitions so dull? I'm not talking about the exhibitors, it's the whole look and feel of the event. I want to walk into a show and be impressed and inspired. I want to be educated and informed, as well as sold to. I want to eat...

LIVE ISSUE EVENT PRODUCTION: Survival of the smallest - Consolidation by the major players in event production has left a gap in the UK market that smaller agencies are taking advantage of.
June 17, 2002... The first few months of the year have seen a round of mergers, acquisitions and telephone calls to the liquidators. Some of the most well-known names in exhibitions such as Blue Square Design, Crystal Visions and Expocentric no longer exist...

PROFILE: Sam Gill.(Brief Article)(Interview)
June 17, 2002... Sam Gill is chairman of industry trade body the Corporate Events Association. He tells Philip Chadwick how the industry has matured in the 15 years that he's been a part of it and how a chance meeting in Cyprus led to the creation of his own...

SHOWCASE: Lacoste 12.12 polo shirt event - The French clothing firm is holding parties around the world to breathe new life into its famous shirt. Philip Chadwick reports from the tour's London leg.(Brief Article)
June 17, 2002... Mention Lacoste to anyone and they will probably start talking about the 1980s when crocodile-crested polo shirts were all the rage, particularly with golfers and tennis players. Two decades on, with the brand now seen by many people as passe,...

SECTOR GUIDE STAND-BUILDING SERVICES: One-stop shopping - Stand contractors have diversified in recent years to offer clients total solutions. Matthew Munday looks at the new breed of firms striving to meet every need.
June 17, 2002... Broadly speaking, stand contractors used to be the people who turned up at events to screw a few poles together. However, in the past five years the industry has evolved beyond all recognition into one that offers an ever-diversifying,...

FIELD MARKETING: Measured responses - The growing ability to evaluate the worth of field marketing is helping to drive business in the sector, says Emma Reynolds.(Statistical Data Included)
June 17, 2002... There is no better way of getting a product or service noticed than by taking it to consumers and putting it in their hands. This is especially true when the economy is slow, which may explain why the slump in advertising at the end of last...

M&IT: SHOW PREVIEW - Meetings and Incentive Travel - This year's M&IT Show has attracted a wide range of exhibitors. Emma Reynolds looks at the likely stars of the two-day jamboree.(Brief Article)(Statistical Data Included)
June 17, 2002... The tenth Meetings and Incentive Travel (M&IT) Show takes place later this month at Excel. It is the second time the event has been held at the venue in London's Docklands. Last year it attracted 2,546 visitors over its two days. This...

CUSTOM-BUILT STANDS: Bespoke sector in the dock - Are custom-built stands worth the extra spend? Anna Clarke asks a panel of experts to respond to this and other charges often levelled at the sector.(Brief Article)
June 17, 2002... Custom-built stands are often considered to be the haute couture of the exhibition industry - they meet every need with a high degree of personalisation, but this comes at a high price. Changes in stand materials and an emphasis on...

FRANCE: A flair for business - Superb facilities coupled with a vibrant culture make France a great place to host events or exhibitions.(Statistical Data Included)
June 17, 2002... For many of France's world-class exhibition venues the UK is the second biggest international market after Germany. Accessibility, quality and diversity are among the attributes that put the country at the top of the list for many UK exhibitors...

DIARY: Every month we uncover bizarre and eventful behaviour and the spillage of trade secrets.(Brief Article)(Statistical Data Included)
June 17, 2002... It's a knockabout... The annual Mash Media Exhibition Industry Tournament took place at Chelsea's Stamford Bridge ground last month and Event's very own team, happily, did not disgrace itself. The seven-man team eased through the first...