Marketing Event articles from July 2008

Marketing Event archives from July 2008

Editor's letter.(Editorial)(Brief article)
July 1, 2008... International buy-outs and controversial purchases are just two of the recent issues causing waves in the exhibition industry. After pressure from anti-arms trade campaigners, and writers on its scientific journals, Reed Exhibitions has...

This month's Go-To Events.
July 1, 2008... Farnborough International Airshow This year sees the 60th anniversary of the event, running from 14-20 July. There will be a daily flying display of aircraft from the commercial and military sectors, while the amphitheatre will enable...

What's hot: Stick with it.
July 1, 2008... Finally, a remedy to all of those shoulder burns from carrying bulky exhibition bags full of product information. XPS Solutions has launched a handheld pod called Xpostik, a system that allows a visitor to collect exhibitor material in...

What's hot: Fun and Games.
July 1, 2008... With Beijing in the spotlight this year, Shoo Shoo Baby has created its own Chinese Olympic cabaret entitled Olympic Gold. The quirky, tongue-in-cheek duo perform Chinese-themed songs such as Kung Fu Fighting, Nine Million Bicycles in...

What's hot: Race winner.
July 1, 2008... Drinking cocktails and champagne is guaranteed to enhance the experience of guests at the races. Heritage Portfolio, hospitality provider at Scotland's Musselburgh Racecourse, launched its Pommery Champagne Bar in May. The 76sqm bar...

What's hot: In full flow.
July 1, 2008... As summer teases us with glimpses of just how hot it might be this year, preparation is key. Roka has launched a mini bar that would be perfect for an outdoor event, and features a single-draught dispense unit complete with cooling...

What's hot: New dimension.
July 1, 2008... New dimension For a high-impact product launch or a punchy presentation on a show stand, the Picture Production Company will help. It can convert video content to 3D and has teamed up with Philips, whose WOWvx 3D intelligent display...

What's hot: On a roll.
July 1, 2008... Napkin storage has now become easier, thanks to these disposable rolls that provide guests at an event with pre-cut napkins. It's easy to rip off each napkin individually, and the roll itself can be branded. As an added bonus, the product...

What's hot: Field of dreams.
July 1, 2008... Festival season has officially kicked off, with the Isle of Wight event starting proceedings in June. Tangerine Fields supplies a range of tents and is trialling a make-up tent at the Big Chill from 1-3 August. It can also provide teepees...

What's hot: Top up your tango.
July 1, 2008... Soak up the Latin spirit by booking entertainment and theming offerings from Floridita Experiences. Its latest service, the Latin American Connection, offers party ideas from Argentina, Brazil, Mexico, Buenos Aires and the Caribbean....

What's hot: In your dreams.
July 1, 2008... Here is living proof that good music never dies. Hot Butter Soul has launched new band The Dreamgirlz, a Motown-style female trio who perform songs from Jocelyn Brown, Jessye Norman, Amy Winehouse and Joss Stone. The Dreamgirlz repertoire...

What's hot: World stage.
July 1, 2008... A portable staging system for the theatre has been created by Stage One and theatrical group The Really Useful Company Asia Pacific, the Australian subsidiary of Andrew Lloyd Webber's The Really Useful Group. It contains all you need for a...

What's hot: Cutting back on waste.
July 1, 2008... If eating food with food sounds like trickery, check out Vegware's corn and potato starch cutlery. The range is heat resistant, robust, biodegradable and made from renewable resources. Vegware's takeaway boxes are also eco-friendly, made...

What's hot: Toast master.
July 1, 2008... Tyne and Wear-based Lovely Bubbly is launching onto the southern event market, offering boutique champagnes from small-to medium-sized vineyards in Grand and Premier Cru villages. Event organisers can arrange for the bottles to be branded,...

What's hot: Sharp shooter.
July 1, 2008... Gone are the days of the lowly overhead projector that you had to move back and forth to focus the picture. Canon has launched its high-resolution business projectors XEED WUX10 and XEED SX80. The former offers 1,920 x 1,200 pixel...

What's hot: The waitings over.
July 1, 2008... Anything that helps to shorten queues at the bar is a huge plus for an event. With this in mind, Drinks Dispense Group has launched Exactap, a fast beer-dispense system. Each pint is poured accurately, with a pre-measured head, to the...

Agencies: Strongbow's new look.(Brief article)
July 1, 2008... Experiential agency RPM has rebranded Strongbow's festival tent to bring the cider brand's live marketing in line with its above-the-line campaign. Formerly the Cider House, the newly named Bowtime Bar made its debut at the Isle of Wight...

Agencies: Concerto merges two of its event brands.
July 1, 2008... The Concerto Group has merged two of its event management brands - Eventwise and Concerto:live - to form a larger, more dynamic events agency. The combined business, which will have 22 staff and a turnover of more than pounds 5m this year,...

Agencies: Lavazza appoints Iris for marketing push.(Iris Experience )(Brief article)
July 1, 2008... Italian coffee specialist Lavazza has employed experiential agency Iris Experience to work on its latest live marketing campaigns. The win will see the agency undertake a number of event activations to support a product launch for Lavazza...

Agencies: New agency aims for a green Manchester.
July 1, 2008... A new eco-friendly event management and consultancy agency has launched in Manchester. Natural Events will provide the city and surrounding areas with sustainable and green event solutions. The company offers the full event management...

Agencies: Innocent to benefit from Sledge brands.
July 1, 2008... Experiential agency Sledge has signed up brands such as Ecover, Lonely Planet and Hunter to create a unique experience for guests at this year's Innocent Village Fete, taking place in Regent's Park on 2-3 August. Hunter, for example, will...

Agencies: Agency expands with costume collection.(Studio Boardman )(Brief article)
July 1, 2008... Live production agency Studio Boardman has launched a costume company, offering clients the opportunity to hire and buy from its collection. The costumes were used for the company's in-house productions and events, and are available at...

Agencies: Account wins.(Department for Innovation, Universities and Skills )(Event Marketing Solutions )(Brief article)
July 1, 2008... Agency Event Marketing Solutions (EMS) has won a pounds 3m contract to run the Aimhigher roadshow for the Department for Innovation, Universities and Skills. The three-year project was awarded by the Central Office of Information and marks...

Exhibitions: Informa talks break down.
July 1, 2008... Merger discussions between United Business Media and Informa have broken down in the early stages. As Event went to press, the Informa board had announced that it had been approached by a third party, speculated to be private equity firm...

Exhibitions: Show downsizes due to lack of sponsorship.
July 1, 2008... The Royal Isle of Wight Agricultural Society (RIWAS) Show has been scaled down due to a lack of corporate sponsors. The show will now take place from 19-20 July at the Northwood Showground, with just two main areas - the Horse Show and...

Exhibitions: ISES postpones event due to lack of attendees.(International Special Events Society)(Brief article)
July 1, 2008... At the time of Event going to press, industry association ISES had postponed its Innovation and Technology conference, which was scheduled to take place at London Launch Live from 25-26 June. The decision to postpone was taken due to a lack...

Exhibitions: TRO wins Mini contract at fourth event in a row.
July 1, 2008... TRO has won the contract to design the Mini stand at the British International Motor Show for the fourth consecutive time. The agency will base the project around the strapline for Mini's current advertising campaign, 'banish boredom'. ...

Exhibitions: Survey shows NEC's economic contribution.(Survey)(Brief article)
July 1, 2008... The NEC Group contributes more than pounds 2bn to the West Midlands economy, according to a report by KPMG. The survey, which covered exhibitions, conferences, concerts and other events between April 2007 and March 2008, also found that the...

Exhibitions: After Hours brand set for busy event calendar.(Calendar)
July 1, 2008... The Confex Group has partnered with Visit London to produce a number of events for the Confex After Hours brand. Events will take place throughout 2008 and 2009, with the next one scheduled for 16 July at Soho bar 24:London. Confex has...

Exhibitions: Clarion snaps up all of Reed's defence shows.(Reed Exhibitions Ltd.)(Brief article)
July 1, 2008... Reed Exhibitions has sold all three of its major events in the defence and security sector to rival organiser Clarion Events for an undisclosed fee. These include the biennial show Defence Systems and Equipment International (DSEi), annual...

Exhibitions: New Stanco division to bolster exhibition work.
July 1, 2008... Stanco Exhibitions has launched a dedicated exhibition features division that will be headed up by former Early Action Group director Mark Worrall. Worrall will focus on enhancing Stanco's services to organisers with regard to design,...

Suppliers: ESSA to set up register.(Event Supplier and Services Association)(Brief article)
July 1, 2008... The Event Supplier and Services Association (ESSA) is in the early stages of establishing a contractors' register. The proposed scheme, which is the subject of a feasibility study, would involve a central database, accessible by venues,...

Suppliers: Peli acquires Blue i to explore LED potential.
July 1, 2008... Lighting systems manufacturer Peli Products has acquired Blue i UK for an undisclosed sum. The acquisition will allow Peli Products to manufacture in the UK for the first time. Peli Products president and chief executive Lyndon...

Suppliers: PSCo unveils plasma screen innovation.(Brief article)
July 1, 2008... PSCo has partnered with manufacturer U-Touch to create an interactive, 103-inch Panasonic Plasma screen. The U-Touch overlay creates an accurate touchscreen display system that is fitted over the Panasonic Plasma's anti-reflective glass...

Suppliers: Smart AV named as supplier for airshow.
July 1, 2008... Essex-based firm Smart AV will be the official supplier of audio-visual equipment at the Farnborough International Airshow, taking place between 14 and 20 July. Darren Poultney, managing director of Smart AV, said: 'We have the product...

Suppliers: Icon wins contract for golf championship.
July 1, 2008... Icon has won the contract to provide all course, advertising and wayfinding signage for the 2008 European Open Golf Championship at the London Golf Club, Kent from 3-8 July. This is the 25th year Icon has won the contract and the first time...

Suppliers: Missile firm chooses Create for hospitality.
July 1, 2008... Create has secured the contract to provide corporate hospitality catering for missile systems company MBDA at the Farnborough International Airshow. Create has also won preferred supplier listings at the Saatchi Gallery, which will be...

Suppliers: Venue business.(Genting Stanley)(Brief article)
July 1, 2008... The NEC Group has unveiled Genting Stanley as partner for its proposed pounds 90m leisure and entertainment complex, which includes a large casino. The NEC is preparing to enter the next stage of the bidding process following Solihull...

Suppliers: Industry bodies.(Trevor Foley quits Events Industry Alliance )(Brief article)
July 1, 2008... Trevor Foley has resigned as group chief executive of the Events Industry Alliance (EIA). Foley, who joined the Association of Exhibition Organisers ten years ago, will focus on developing his fledgling firm Event Services Network when he...

Packages: New offerings, ranging from whisky tasting to London Fashion Week.
July 1, 2008... Corporate hospitality Whisky masterclasses Enjoy a day of whisky tasting with the Albannach Whisky Masterclass. The Albannach is a Scottish bar and restaurant nestled in Trafalgar Square that offers a range of masterclasses led by its...

People: Appointment at Drive Productions.
July 1, 2008... Imogen Hammond has been appointed production designer at Drive Productions. Hammond has previous experience working as a production designer for music videos such as Jamiroquai's King for a Day and Orbital's The Box

People: Appointment at White Light.
July 1, 2008... Emily Woolnough has joined supplier White Light as project manager. She will be responsible for running events for the production department, as well as handling client enquiries and liaison. Dominic Yates has also joined White Light as...

People: Appointment at EME UK.
July 1, 2008... Matthew Benyon has been appointed managing director EME UK and group exhibitions director at Expomedia Group. In this role Benyon will develop Expomedia's existing portfolio of UK exhibitions through organic growth and acquisition. He was...

People: Appointment at QHotels.(Julian White)(Nic Oldham)(Brief article)
July 1, 2008... Julian White has joined QHotels' The Oxford Belfry as general manager. White was previously manager at De Vere Wokefield Park. Nic Oldham has been promoted to group leisure and golf director, and will oversee QHotels' 18 leisure clubs, 16...

People: Appointment at Emap Connect.
July 1, 2008... Lara Anderson has joined Emap Connect show Premier Kids as event manager. Anderson was previously advertising director on Emap's parenting portfolio, which consisted of Mother and Baby, Pregnancy and Birth and website www.askamum.co.uk

People: Appointment at Visit London.
July 1, 2008... Chloe Couchman has been appointed business and major events PR manager at Visit London. Couchman was previously media communications manager at Imagination

People: Appointment at GL Events Owen Brown.
July 1, 2008... CK Foo has been appointed director of sales at GL Events Owen Brown. Other appointments at Owen Brown include Claire Chaplin as customer services manager and Lucy Beasley as in-house designer

People: Appointment at Because Experiential Marketing.
July 1, 2008... Marelize Cohen has been appointed new business manager at Because Experiential Marketing. Tim Solano has also joined Because as account manager and will work on Scottish & Newcastle's campaign The Biggest Round

People: Appointment at Event Marketing Solutions.
July 1, 2008... Kate Price has joined Event Marketing Solutions as marketing manager. She was marketing manager at intermediary mortgage lender Advantage, part of Morgan Stanley Bank International. Other appointments include Victoria Thomas as senior...

People: Appointment at Haymarket Exhibitions' Clothes Show Lve.(Emma Isherwood)(Brief article)
July 1, 2008... Emma Isherwood has been promoted to assistant sales manager at Haymarket Exhibitions' Clothes Show Live. She was senior sales executive. Other changes within the Clothes Show portfolio include Sophie Camille from senior sales executive to...

People: Move of the month.(dialogue with Ian Bushell of Jack Morton Worldwide)(Interview)(Brief article)
July 1, 2008... Ian Bushell, head of consumer Jack Morton Worldwide - What will your new role entail? My focus will be on evolving the agency's consumer offering and building a proposition that is genuinely integrated and innovative. It's a fantastic...

People: On the spot.(dialogue with Mike Kershaw of The Concerto Group)(Interview)(Brief article)
July 1, 2008... Mike Kershaw, chairman, The Concerto Group What attracted you to your current role? The opportunity to be chairman of such a successful, exciting and ambitious company with more than 120 employees and 12 different brands that span the...

Profile: Events and celebrity officer - Call of the wild.
July 1, 2008... Working for a good cause means a lot to the RSPCA's Rachel Tasker. As the credit crunch continues to bite, organisers are being forced to think up ways of producing creative events with minimal costs, something RSPCA events and celebrity...

Showcase: BBC Summer Festival - NEC event celebrates the best of the season.
July 1, 2008... Covering a whole range of interests, from gardening and gadgets to enjoying beers from around the world, this huge BBC show had something for everyone. - What was the event? One of the year's largest consumer exhibitions, the BBC...

Showcase: The big ask - Gig focuses attention on carbon emissions.
July 1, 2008... Friends of the Earth's The Big Ask campaign was given a huge boost with an event at the Science Museum highlighting flaws in the Climate Change Bill. Claire Bond reports. - What was the event? Friends of the Earth launched The Big Ask...

Venue files: New and refurbished venues.
July 1, 2008... Six exciting event spaces, including The Botanist and Great Leighs. BINCHO YAKITORI Where is it? On Old Compton Street in Soho. What is it? The new sister site to the popular Japanese grill restaurant on the second floor of the...

Venue files: United Arab Emirates - Expect the very best.
July 1, 2008... The UAE offers organisers a breathtaking standard of venues and facilities. ABU DHABI NATIONAL EXHIBITION CENTRE Where is it? On Khaleej Al Arabi Coast Road (30th) just moments from the airport. What is it? A modern exhibition...

Venue files: Festive - Christmas presence.
July 1, 2008... A selection of 12 venues that will give your guests a special treat this year. IL BOTTACCIO Where is it? At 9 Grosvenor Place, in the heart of Mayfair. What is it? A historical venue that is also home to the European School of...

Preview: Festive - Christmas party packages.
July 1, 2008... BEST PARTIES EVER Festive offerings? Eight differently themed packages at 11 venues across the south of England. What do they include? To Russia with Love will be at Syon House and Kent Showground, with snow-clad pine trees, an ice bar...

Advice Bureau: Christmas Parties - Just around the corner.
July 1, 2008... Don't leave it too late to plan that all-important festive bash, says Annie Whitmore. The perennial task of organising Christmas festivities can be a headache for even the most organised of people. It's not easy to focus on the prospect of...

Advice Bureau: Festive Finishing Touches - All the trimmings.
July 1, 2008... Six suppliers on how to make your theme a hit with guests this Christmas. LIVING PROPS What is your newest creation or service? It's generally more about meeting a client's vision than working on our own ideas. In May we did the Sex...

Advice Bureau: Event Solutions - Showground events.
July 1, 2008... A selection of innovative and practical solutions. DEVON COUNTY SHOW It takes more than cute farm animals, agricultural displays and candyfloss to make a successful county show. Behind the scenes, organisers such as Ollie Allen, show...

Advice Bureau: Event solutions - Showground events.
July 1, 2008... How to make the most of the great outdoors. THE AGENCY - SHARON RICHEY, MANAGING DIRECTOR, BECAUSE EXPERIENTIAL MARKETING 'When outdoor clothing company Rohan UK set about raising brand awareness, showcasing product technical...

Advice Bureau: Event Solutions - Showground events.
July 1, 2008... The Home Counties has an abundance of suppliers. Whether it's safe drinking water and risk insurance, or marquees, caterers, security and PA systems, showground organisers can find every imaginable supplier in one concentrated region - the...

Advice Bureau: Event Solutions - Charity events.
July 1, 2008... Four pages of showcases, essential services, experts and a destination. CAUDWELL CHILDREN LEGENDS BALL Battersea Evolution was the venue of choice for the star-studded Caudwell Children Legends Ball on 8 May. The evening saw a stream...

Showcase: Event Solutions - Charity events.
July 1, 2008... Products and suppliers guaranteed to help your cause. MERLIN INFLATABLES There are plenty of ways to make your charity event stand out from the rest, but using inflatables has to be one of the most fun. For Tearfund, the Christian...

Advice Bureau: Event Solutions - Charity events.
July 1, 2008... Three experts talk about maximising fund-raising potential. THE SUPPLIER - KRISZTINA GAT, BOOKINGS AND EVENTS CO-ORDINATOR, THE WORX 'With charity events, you need to make sure that the venue is as accommodating as possible in terms of...

Advice Bureau: Event Solutions - Charity events.
July 1, 2008... The south coast's impressive mix of scenery and suppliers. Just a hop, skip and a jump from the continent, the south coast of England has much to offer when it comes to organising charity events. Sussex-based agency Seal Events provides...

Brand Watch: Case Study - LG Electronics.
July 1, 2008... A market leader in consumer electronics, home appliances and mobile communications, LG Electronics places a huge emphasis on events as part of its marketing mix. They are key to a company that wants consumers to interact with its brand by...

Campaign: Case Study - Exposed to the elements.
July 1, 2008... GlaxoSmithKline promotes allergy brand Piriton at the Chelsea Flower Show. What did the campaign involve? Creative agency Grey London chose experiential marketing specialist Look Media to handle a one-day guerilla campaign for Piriton,...

Trend Watch: Health and Safety - No compromise on risk management.
July 1, 2008... Recent legislative changes have pushed health and safety to the top of the agenda, making it clear that everyone involved in events is responsible for good practice. In some camps, the world of health and safety still suffers something of...

Social Networking: Girl about town - Abigail.(Column)
July 1, 2008... Parties with the beautiful people. After weeks of trying, my persistence finally paid off and I bagged a ticket to this year's coveted Glamour Women of the Year Awards, organised by Timebased Events. Held in a temporary structure in...

Viewpoint: Comment - Industry acquisitions and BS8901 are on the agenda this month.(Reed Elsevier PLC)
July 1, 2008... CLAIRE BOND. Who needs Euro 2008 when the transfer market at home is such a hotbed of activity? We may not be talking the Premiership, but when it comes to the industry pitch there seems to be a merger or acquisition at every turn. ...

Blogwatch.(Brief article)
July 1, 2008... http://journalistfiles.blogspot.com/2008/05/kimble-faces-firing- line-as-clarion.html Mike Fletcher picked up on the web frenzy over exhibition organiser Clarion Events' purchase of the DSEi, ITEC and LAAD defence shows. A range of...

Viewpoint: Good/Bad.
July 1, 2008... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... Selecting the right host for an awards ceremony comes with its own set of pitfalls, but when you do have one who fits the bill the entire event is...

On Location - London: 30 St Mary Axe - Venue with a view, corporate building.
July 1, 2008... Location: Central City location in the middle of the Square Mile. Venue description: Affectionately known as The Gherkin, this iconic building is one of London's most unique and prestigious landmarks. The glass dome at the top houses an...

On Location - London: Ascot Racecourse - Racecourse, conference, exhibition and banqueting centre.
July 1, 2008... Location: Ideally situated in beautiful wooded countryside, adjoining Windsor Great Park and about 50 minutes'drive or train journey from London. Located close to the M3, M4, M40 and M25 motorways and Heathrow. Venue description: At Ascot,...

On Location - London: Barbican - Conferences, banqueting, exhibitions.
July 1, 2008... Location: Located in the heart of the City of London. Venue description: Europe's largest arts and conference centre, the Barbican offers spaces for events ranging from international congresses and AGMs to corporate hospitality events, such...

On Location - London: The Brewery - Conference, event and exhibition venue.
July 1, 2008... Location: The Brewery is set within a stunning private courtyard in the heart of the City, between Moorgate and Barbican stations,with easy access to Liverpool Street, St Pancras and City Airport. Venue description: The Brewery has played...

On Location - London: Cafe de Paris - Unique and historic venue, nightclub.
July 1, 2008... Location: In the heart of London's Piccadilly. Venue description: Dating from 1924, Cafe de Paris has always been at the forefront of London's social scene. Now a Grade-II listed building, this dazzling and opulent venue regularly plays...

On Location - London: Dover Street Restaurant & Jazz Bar - Restaurant and bar, live music venue.
July 1, 2008... Location: Mayfair Venue description: Offering a winning combination of French/Mediterranean cuisine and nightly live music ranging from jazz and blues to latin and soul, with dancing to a resident DJ until 3am, Dover Street boasts a unique...

On Location - London: East Wintergarden - Conferences, banqueting, exhibitions.
July 1, 2008... Location: In the heart of Canary Wharf, adjacent to the Jubilee Line, and a short walk from the DLR. Only 15 minutes from London City Airport, Bank and Bond Street. Venue description: A stunning glass atrium. The East Wintergarden is a...

On Location - London: Electric Birdcage - Restaurant, lounge bar and club.
July 1, 2008... Location: 11 Haymarket, Piccadilly, London SW1Y 4BP Venue description: The Electric Birdcage was one of London's hottest, dramatic and most striking cocktail palaces and dim sum parlours to open in 2007. If you require something completely...

On Location - London: Jurys Clifton Ford Hotel & Health Club - Events, private dining, luxury boutique hotel.
July 1, 2008... Location: Located in Marylebone Village, just minutes away from New Bond Street and Mayfair, in the heart of the West End. Venue description: Entertain in a boutique-style venue with the most enviable of luxuries - an unrivalled location....