Marketing Event articles from July 2007

Marketing Event archives from July 2007

From the Editor: If Bush has gone green, it's time our industry did too.(Editorial)(Brief article)
July 16, 2007... The call for unified greener thinking across not only the events industry but in all walks of life has gathered pace and the cries for action show no sign of abating. At the G8 summit in Germany in June, even the US President succumbed at last...

Jack Morton guarantees O2 fireworks.(Brief article)
July 16, 2007... Jack Morton Worldwide produced a three-minute firework display to mark the opening of the O2 Arena on 24 June. Venue owner AEG commissioned the agency, which worked with pyrotechnics firm Group F and designer Christophe Berthonneau to stage the...

Firoka faces new threat to ownership.(Brief article)
July 16, 2007... Alexandra Palace's first month under new ownership has been rocked by a late bid for a judicial review of the Charity Commission's decision to hand the 125-year lease to the Firoka Group. Jacob O'Callaghan of the Save Ally Pally campaign...

Property firm buys half of EC&O Venues.
July 16, 2007... EC&O Venues has voiced its ongoing commitment to its core event business despite the sale of a 50% share in the group to property investment and development firm Capital & Counties. Nigel Nathan, EC&O Venues group commercial director, said:...

Curley leads Mice's revival.(Brief article)
July 16, 2007... Mice International has risen from the ashes left by the collapse of the Mice Group and is now under the directorship of Jim Curley, son of former company chairman Michael Curley. Mice Group, including Silver Knight Exhibitions, called in...

Shock move as AEO chair Daly quits job.
July 16, 2007... Brenda Daly will relinquish her role as chair of the Association of Event Organisers (AEO) following her shock resignation from DMG World Media. Daly worked at DMG for nine years, most recently as executive vice president, consumer UK. Her...

Cyclists bring pounds 50m benefit to the capital.
July 16, 2007... The Grand Depart of the Tour de France benefited the capital's visitor economy by more than pounds 50m, according to Visit London. The event formed part of a day of music and sport, thought to have attracted around three million spectators on 7...

GSP unveils Fiat Bravo at Roundhouse.
July 16, 2007... GSP launched the Fiat Bravo and the motor manufacturer's digital presence at the Roundhouse in Camden on 13 June with an event hosted by Fiat Auto UK managing director Giulio Salomone. Guests were treated to Italian fare from caterer Rocket...

D3 to design Motor Show's off-road area.
July 16, 2007... Outdoor brand experience agency D3 has been awarded the contract to design and construct the off-road course at next year's British International Motor Show at Excel London. The course will offer six manufacturers an arena within which to...

IMAC plans to export Brand Events shows.(Ingenious Media Active Capital)(Brief article)
July 16, 2007... Ingenious Media Active Capital (IMAC), the investment house which secured the services of former NEC chief executive Andrew Morris earlier this year, has ploughed in the region of pounds 8.7m into Brand Events to create a venture that will...

Bank holds first event at O2.
July 16, 2007... Conference Connections has laid claim to the first event staged at the O2 Arena after Lloyds TSB commissioned the agency to produce its annual staff get-together at the London landmark a week before its official opening. Stars in our Eyes...

Bushell heads new division for BD-Ntwk.
July 16, 2007... BD-Ntwk has launched a live marketing division headed by former Ignition head of experiential, Ian Bushell. Bushell, who was head of events and international marketing at the Ministry of Sound and global project director at Momentum, said...

BPA auditors judge Internet World turnout.(auditing for Ithaca Media)(Brief article)
July 16, 2007... ABC's rival in exhibition auditing, BPA Worldwide, has published one of its first detailed reports for a UK show. The audit for Ithaca Media's Internet World, which took place from 1-3 May, reported that 9,350 visitors attended the three-day...

RPM launches roadshow to tackle cancer.
July 16, 2007... RPM has launched a year-long nationwide roadshow for Cancer Research UK's Reduce the Risk campaign. Two mobile units will visit 100 sites between April 2007 and March 2008. The Cancer Awareness Roadshow 2007 aims to reach 30,000 people,...

Simply Group sells CME to the Germans.
July 16, 2007... The Simply Group has sold its Confectionery Manufacturing Show (CME) in China to German venue Cologne Messe for an undisclosed sum. The sale will see International Sweet & Snack Tech China, which Cologne Messe is staging in Shanghai for the...

NEC appoints James as MD.(appointment of Kathryn James at NEC Group )(Brief article)
July 16, 2007... The NEC Group has appointed former London Luton Airport managing director Kathryn James to manage the National Exhibition Centre in Birmingham. James succeeds Paul Thandi, who relinquished the role when he was appointed chief executive of...

Delegates question true value of audits.(Brief article)
July 16, 2007... An exhibition audit should be used only as one small element of a larger marketing and sales plan when it comes to selling the media of exhibitions to exhibitors, according to a debate that raged at the Exhibiting Show on 26 June. The...

Old-fashioned entertainers help War Child.(Brief article)
July 16, 2007... Charity War Child staged a fundraising evening of 'bygone entertainment' on 28 June in aid of its projects to help children in Iraq, Afghanistan and the Democratic Republic of Congo. A reception and three-course meal was followed by a...

Group puts on lunch date for industry reps.(Concerto Group)(Brief article)
July 16, 2007... The Concerto Group held its inaugural industry leaders lunch at its marquee, The Conservatory, in The Royal Hospital Gardens in Chelsea on 26 June. The lunch united 80 industry representatives from event management companies, venues and...

pounds 1.1bn venue set to open in Dubai in 2010.(Dubai World Trade Centre)(Brief article)
July 16, 2007... Dubai World Trade Centre (DWTC) director general Helal Al Marri visited London last month to announce a dollars 2.2bn (pounds 1.1bn) Dubai Exhibition World for 2010. The venue scheme will be managed by DWTC and the first phase will feature...

Website forms Ibiza Rocks centrepiece.
July 16, 2007... Iris Experience is marking its third year producing the Sony Ericsson Ibiza Rocks event with a more integrated campaign that centres on a revamped online presence. Cameron Day, Iris Experience director of business development said:...

US airline unit goes on road trip of Europe.
July 16, 2007... Agency Studio Liquid has completed a 17-date European tour showcasing American Airlines' business-class product to journalists, travel buyers, travel agencies and top-tier travellers. The mobile unit, provided by services supplier EMS,...

Protests force Reed to ditch arms trade.(Brief article)
July 16, 2007... Reed Elsevier has pulled out of organising arms fairs after pressure from campaigners, customers and shareholders. The announcement at the beginning of June has left the door wide open for Waypoint Exhibitions chairman Phil Soar to regain...

Gumtree starts sports day.(Brief article)
July 16, 2007... Online community brand Gumtree has tasked Out of the Blue Communications with creating its first experiential activity in the form of a free sports day called Jumpers for Goalposts. As Event went to press, Out of the Blue was preparing for...

Work begins on complex in Abu Dhabi.(Brief article)
July 16, 2007... Construction has begun on Abu Dhabi's dollars 2.18bn (pounds 1.1bn) Capital Centre, being built around the ADNEC venue. On completion in early 2011, Capital Centre will house a new micro-city of 23 towers, including six hotels. There will...

Lights out.
July 16, 2007... Wembley hosted the London leg of climate change gig Live Earth on 7 July - and was plunged into darkness before the finale as non-essential lighting was turned off. Live brand experience agency Ignition managed the sponsorship activation for...

Appointment at QD Events.(Brief article)
July 16, 2007... QD Events, formerly Clarion Events Scotland, has appointed Melville Exhibition Services as its exclusive supplier of shell scheme, electrical, furniture, floor covering and graphic services for all seven of its events north of the border. The...

Appointment at ITE Group.(Brief article)
July 16, 2007... ITE Group has finally secured a new chief executive following the announcement in December that Ian Tomkins is stepping down for personal reasons and returning to his native Australia. Bill Dye, currently executive director at support services...

Haymarket Business Events first outing to Cereals agricultural show.
July 16, 2007... Haymarket Business Events suffered torrential rains, rescued trucks that had become stuck in the mud and discovered a stowaway illegal immigrant during its first outing under full ownership of the Cereals agricultural show in June. The two-day...

02 Wireless Festival, facilitated by agency Capitalize.
July 16, 2007... Ray-Ban carried out a debut experiential campaign in the UK during June's O2 Wireless Festival, facilitated by agency Capitalize. The Ray-Ban Never Hide experience translated its television advertising into a live environment and the...

Tarsus acquires shareholding in Montgomery India.(Brief article)
July 16, 2007... Tarsus has acquired a shareholding in Montgomery India (MIL), signalling the organiser's intent to develop its presence in the country's booming exhibition sector. MIL currently organises food, hospitality, construction and animal husbandry...

Henley Ballet & Modern Dance Festival to debut at Hambleden Estate.
July 16, 2007... The Henley Ballet & Modern Dance Festival will debut to an anticipated 20,000 people from 31 August - 2 September, staged in the grounds of the Hambleden Estate in Henley-on-Thames. Russian ballet sensation Irina Kolesnikova will perform in an...

The Brewery scoops trio of accolades at RSVP Awards.(Brief article)
July 16, 2007... The Brewery scooped a trio of accolades at the inaugural RSVP Awards last month. The venue in Chiswell Street walked away with the most creative use of food award with appointed caterer Ingredients, the Christmas party package of the year award...

Over 43,000 attend Grand Designs Live.(Media 10)(Brief article)
July 16, 2007... The third outing of Media 10's Grand Designs Live London drew more than 43,000 visitors (pre-audit) to Excel London from 8-10 June - up by roughly 1,000 on last year. Around 600 companies exhibited across six show sections dedicated to...

Farnborough launches FIVE venue on site.(Farnborough International Venue and Events)(Brief article)
July 16, 2007... Farnborough International, organiser of the biennial airshow, launched a purpose-built event venue that sits on Farnborough's main show site last month. More than 100 guests attended the launch event, which showcased the new facility to...

IPA analysis set to change.(Institute of Practitioners in Advertising)(Brief article)
July 16, 2007... The Institute of Practitioners in Advertising (IPA) has succumbed to pressure from the Events Industry Alliance (EIA) to recognise the contribution of live marketing within its quarterly market analysis. The Bellwether report currently...

Carbon plan divides Eventia conference.(Brief article)
July 16, 2007... Events industry association Eventia launched its One Future carbon-responsible initiative last month to conference delegates, 48% of whom admitted to not having any form of emissions reduction policy in place. The scheme, set up in...

Crown Group rebrands two catering firms.
July 16, 2007... The Crown Group has rebranded its event catering divisions to form Kudos Hospitality and Seasoned Events. Kudos replaces Crown Venue Caterers while Seasoned is the new name for Crown Society Special Event Caterers. A proposal to rebrand the...

No objections to permanent Global licence.(Brief article)
July 16, 2007... Councillors have granted Global Gathering, the dance music festival jointly owned by Live Nation and Angel Music Group, a permanent licence - allowing crowd numbers to grow to more than 55,000. There were no objections from the public. ...

Clothes Show wins AEO consumer award.
July 16, 2007... Haymarket's Clothes Show Live has won consumer show of the year at the Association of Event Organisers' Excellence Awards. Around 1,200 industry delegates attended the event at Old Billingsgate in London on 14 June. Gavin Brown, Haymarket...

Ben & Jerry's festival grows.
July 16, 2007... Ben & Jerry's third Sundae on the Common will be 16,500sqm bigger when it takes place at Clapham Common from 28-29 July. The event, organised by Cake, has grown from a one-day festival with a capacity for 5,000 to two days with 10,000...

Wright hands top ISES role to Kershaw.(International Special Events Society )(Brief article)
July 16, 2007... The Concerto Group chairman Mike Kershaw has been named as president of the International Special Events Society (ISES). Kershaw took over the role from Robert Wright at the ISES UK chapter's AGM on 2 July. Wright announced that membership...

D3 Management launches corporate team-building experience.
July 16, 2007... Corporate stronghold D3 Management launched its corporate team-building experience Outside at Eastnor Castle with a series of open days in June. Participants confronted a 250-metre zip wire from the castle turret across the lake and took part...

Sounding off: Recruitment latches on to a new way of thinking.
July 16, 2007... Job descriptions from major agencies have begun to include a vital new skill set - strategic brand thinking.This represents a new way of thinking among event and experiential agencies on how to win and retain clients, and it has changed how and...

Encouraging feedback for three live BBC shows in one.
July 16, 2007... BBC Haymarket Exhibitions enticed more than 135,000 visitors (pre-audit) to the first co-located outing of BBC Gardeners' World Live, BBC Good Food Summer Festival and BBC Good Homes Live. The groundbreaking decision to bring the three...

Analysis: Get used to a new environment.
July 16, 2007... Questions about the validity of some organisers' CSR commitments have prompted a heated debate within the events industry. Mike Fletcher asks leading players for their views on how a green revolution will play out. In last month's Event,...

Live issue champions league: Why Ford supports UEFA.
July 16, 2007... Claire Bond looks at how Ford's sponsorship of the UEFA Champions League appealed to fans at the Athens final and beyond. Storm clouds over the UEFA Champions League final in Athens only added to the melodrama of a much-anticipated clash....

Campaign: Lynx BCWW Rally.(Bom Chicka Wah Wah)(Interview)
July 16, 2007... Out of the Blue rounded up teams of young men and challenged them to impress Kelly Brook's babe squad in Miami. Lorraine Francisco reports. It's not easy to make cynical, media-savvy youth catch on to an advertising slogan but deodorant...

Showcase: Whole Foods Market launch.
July 16, 2007... Agency Blonde looked to nature for inspiration when a US food retailer launched its first London store, writes Claire Bond. If you haven't heard of superbrand Whole Foods Market yet, it won't be too long before you do. In the US the brand...

Profile: Ian Irving, Sledge.(Interview)
July 16, 2007... Ian Irving has such a wicked sense of humour that even his son's initials are funny - but as the marketing director of Sledge tells Mike Fletcher, he's seriously committed to producing memorable campaigns that consumers are going to rave about....

North of England: Great northern exposure.
July 16, 2007... Liverpool's about to become European Capital of Culture, Manchester is a magnet for sport and culture, Newcastle Gateshead is a creative hub and Leeds is busy building top-class venues, writes Ben Lerwill. Historically kept in the shade by...

Far East: Asia's race for floorspace.(Survey)
July 16, 2007... Lorraine Francisco finds that exhibition centres and extensions are a growth industry throughout the Far East as developers strive to keep pace with the events sector's remarkable expansion across the region. The past five years have seen...

Christmas parties: Oh come all ye colleagues.
July 16, 2007... What's your company got planned this Christmas? A banquet, personal shopping, simulated golf - or how about an Edgar Allen Poe horror story? They're all in Lorraine Francisco's little black book of party contacts. Aberdeen Football Club is...

Innovative stands: More than meets the eye.
July 16, 2007... It takes real talent to bring a brand's exhibition presence to life. Clive Walker asks four stand designers about how they started in the industry, their top design tips and the way they feel about today's events landscape. MELANIE WOOD...

Services Helpline.
July 16, 2007... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email mike.fletcher@haymarket.com. Fantastic plastic - Q: Could you please suggest a company that supplies laminate security passes? ...

Movers & Shakers: Appointment at Edinburgh International Conference Centre.
July 16, 2007... Jude Cosway has joined Edinburgh International Conference Centre (EICC) as its London representative. Cosway joins from a leading UK professional conference organiser, where she had a business development role. She brings with her 15 years of...

Movers & Shakers: Appointment at Absolute Events.
July 16, 2007... Helen Tarrant has joined London-based Absolute Events as a senior project/account manager. Tarrant's move follows two-and-a-half years with Energy Marketing Group, where she was responsible for working on accounts such as The Junction, Banque,...

Movers & Shakers: Appointment at Gilgamesh Restaurant & Bar.(Brief article)
July 16, 2007... Laura Jollit has been appointed events organiser at London's Gilgamesh Restaurant & Bar. Having graduated from the University of North London, Jollit has acquired significant experience in the hotel and restaurant industry, holding positions at...

Movers & Shakers: Appointment at P&MM.
July 16, 2007... Alex James has been appointed account director at P&MM's travel and events division. He joins from RT Marketing (formerly Rodber Thorneycroft), where he was an account director for five years. His client responsibilities included Sharp,...

Movers & Shakers: Appointment at Fresh RM.(appointments)(Brief article)
July 16, 2007... Jon Squire has been appointed marketing manager at exhibition company Fresh RM, whose portfolio includes Hotelympia, Hospitality and ScotHot. He previously worked with Emap Public Sector and CMP. He will be responsible for the marketing and...

Diary.
July 16, 2007... All the winners from the AEO Excellence Awards ceremony at Old Billingsgate on 14 June. BEST CONSUMER LAUNCH SHOW Clarion Events picks up a prize for International Caravan and Motorhome 2006 from the awards show's host, Michael...

Event Solutions: Customised bus boosts S&N brand advocacy campaign.
July 16, 2007... Scottish & Newcastle (S&N) carried out a three-week internal roadshow last month facilitated by Mobile Promotions on behalf of S&N's creative agency Glasshouse Events. A brand bus customised by Mobile Promotions to include presentation...

Event Solutions: Park concerts provide weeks of work.
July 16, 2007... Live Nation's recent series of concerts in Hyde Park saw a plethora of suppliers support a first-time staging infrastructure from Belgian firm StageCo. The contract for a main stage that saw O2's Wireless Festival and Hyde Park Calling...

Event Solutions: Furniture firm kept busy at Wimbledon.
July 16, 2007... Supplier Thorns continued its long-serving contract with the Wimbledon Lawn Tennis Championships by supplying furniture and catering equipment this year. It provided banqueting tables, chairs, teak garden furniture, sofas, armchairs,...

Event Solutions: Mojo barriers used at first Wembley gig.
July 16, 2007... Mojo Barriers was the barrier supplier of choice when George Michael played the first concert at the new Wembley Stadium. It installed the touring barrier system from its Netherlands facility, supplemented by more than 600 metres from the UK....

Event Solutions: PSL puts pounds 1m into hi-tech equipment.(Brief article)
July 16, 2007... PSL has invested pounds 1m during the past three months in updating its audio, video and projection hire equipment. Managing director Gary Davis said the investment is part of an 'ongoing fleet upgrade programme and more investment will follow...

Event Solutions: Diana's day.(Photograph)
July 16, 2007... XL Video UK supplied screens to the StageCo set-up at Wembley for the Princess Diana Memorial Concert. Organised by Princes William and Harry on what would have been their mother's 46th birthday last month, the concert attracted 62,000 fans and...

Event Solutions: Supplier showcase - Taking care of business.(event solutions by event planners)
July 16, 2007... The business-to-business and trade events sector supports a wide range of suppliers, from self-assembly stand manufacturers to experts in team-building. Jennifer Creevy talks to some of the most experienced. NIMLOK Exhibition stand...

Focus on: B2B and trade sector events.
July 16, 2007... Time is precious at a business-to-business event, which makes creativity paramount. Jennifer Creevy reports. Like any consumer exhibition, roadshow or other event, the business-to-business sector is about selling. Just as consumers might...