Marketing Event articles from July 2006

Marketing Event archives from July 2006

From the Editor: All contractors want at the NEC is a level playing field.(Editorial)
July 17, 2006... Exhibition contractors have been busy recently. While the England football team stuttered, disappointed and then stalled in Germany, the Germanic shell scheme stand system Modul, recently introduced across all Clarion-organised shows by Opex,...

Logistik plugs M&S at Isle of Wight festival.
July 17, 2006... Agency Logistik has been piloting a new event concept for retailer Marks & Spencer that provided its Simply Food range to visitors at the Nokia Isle of Wight festival. M&S Live comprised a custom-built stand selling pre-packaged...

Agency reaps benefits of HAC affiliation.
July 17, 2006... European Events has extended its partnership with the Honourable Artillery Company (HAC) in London to stage events at the HAC grounds for next year's summer and Christmas seasons. The agency has had a contract with the HAC since 2004. Its...

NEC plans contractor division with French.
July 17, 2006... The NEC Group is in talks with the French event services firm GL Events with a view to launching a contractor division at the Midlands venue. The news was leaked at the Exposure Event Creations-organised Designer and Contractor Conference,...

LBEA and DMA group clash.
July 17, 2006... The Direct Marketing Association (DMA) has launched a Brand Experience Strategy Group which is set to go head-to-head with trade body the Live Brand Experience Association (LBEA). The group, chaired by Carbon Marketing managing director...

RPM to assist Manchester Sky Festival.
July 17, 2006... Broadcaster Sky has appointed agency RPM to take over Manchester and create a free festival dedicated to Sky programmes from 11-13 August. The Sky Festival will take place around the city and aims to bring to life more than 30 of Sky's TV...

Eventia wants a voluntary carbon tariff.
July 17, 2006... Events industry trade association Eventia has announced plans for an initiative to lower carbon emissions. Following a seminar on greener events, Eventia chairman Nigel Cooper and Emma Bainbridge, head of event management at agency BI,...

Loewybe bus visits festivals for Superdrug.
July 17, 2006... Loewybe has created a two-part experiential campaign for Superdrug. The first part appeared at T4 on the Beach in Weston-super-Mare on 18 June and the O2 Wireless Festival from 21-25 June in London's Hyde Park. It featured a Beauty...

Travel group's discounts at Clarion shows.
July 17, 2006... Clarion Events has teamed up with Travel Technology Group, a provider of travel and accommodation services, to offer discounted rates to visitors and exhibitors. Clarion runs 47 events, including Plasa at Earls Court from 10-13 September....

Ally Pally 'too small' for motorbike show.
July 17, 2006... Alexandra Palace has hit back at claims made by organiser Emap Automotive & Active that its London Motorcycle Show is moving to Excel because of problems with access and transport. Sales and marketing director Chris Gothard said the event,...

AEG sells Manchester Arena.
July 17, 2006... Anschutz Entertainment Group (AEG) has sold the Manchester Arena for pounds 61.75m to real estate asset manager Capital and Regional and commercial investors GE Real Estate UK. Capital and Regional now owns 30% of the complex and GE Real...

Unsuccessful parties force refinancing.(Elevation Events)(Brief article)
July 17, 2006... Elevation Events is re-financing the business following the disappointing financial performance of its global La Dolce Vita parties. The firm acquired the portfolio of events when it purchased event company Senta in May 2005. Elevation...

US band sings in same room as diplodocus.(The Natural History Museum)(Brief article)
July 17, 2006... The Natural History Museum aimed to shake off its reputation as a venue only suitable for black-tie dinners by staging part of the T-Mobile Street Gigs campaign. About 1,000 fans of US band the Strokes filled the Central Hall on 6 July,...

ASP scores hat trick at Excellence Awards.
July 17, 2006... The industry turned out in force for the 2006 Association of Exhibition Organisers' (AEO) Excellence Awards on 30 June. Around 1,300 guests attended the daytime ceremony at Alexandra Palace, north London. For the first year the awards...

Free food from Square Meal.(Square Meal )(Brief article)
July 17, 2006... Organiser Square Meal has teamed up with caterer Office Diner to provide a free meal for all visitors to its Venues and Events show. Attendees will be offered breakfast, lunch or tea when it arrives at Old Billingsgate from 20-21 September. ...

ID promotes Del Monte's healthy side.(marketing agreements between Agency ID and Del Monte )(Brief article)
July 17, 2006... Agency ID has created a campaign on behalf of Del Monte to promote its five-a-day fruit cans as part of a child's healthy diet. Del Monte has partnered with the National Day Nurseries Association to promote the benefits of eating five fruit...

No vertigo here.
July 17, 2006... The eighth Sprite Urban Games organised by Haymarket Exhibitions took place from 30 June to 2 July and featured the UK's biggest skateboard and BMX vertical ramp. UK professional skateboarder Pete King (pictured) built the Vauxhall-sponsored...

In brief: The Twickenham Experience offers hospitality.
July 17, 2006... The Twickenham Experience is offering hospitality for the Heineken Cup Final at Twickenham Stadium on 19 May next year. The full hospitality package costs pounds 299 per person and includes entrance to one of its glass-fronted hospitality...

In brief: Venue Solutions Holdings signs four-year contract.
July 17, 2006... Venue Solutions Holdings, a specialist provider of venue management technologies, has signed a four-year contract worth pounds 73,936 with Ascot Racecourse to hire Sony digital screens to the redeveloped Berkshire course. Venue Solutions...

In brief: Beetlenut appointed by Comet.(Beetlenut appointed by Comet)(Brief article)
July 17, 2006... Beetlenut has been appointed by home appliances provider Comet to produce its annual showcase event in Birmingham from 26-27 September. The two-day event brings together 350 senior Comet staff from all over the UK, and incorporates three...

In brief: EC&O Venues to host volleyball for 2012 Olympic Games.(EC&O Venues)(Brief article)
July 17, 2006... EC&O Venues will host the volleyball for the London 2012 Olympic Games at its Earls Court venue, subject to approval from the International Olympic Committee. EC&O Venues chief operating officer Simon Conway (left) said: 'We're delighted...

In brief: Event fundraising and sponsorship degree launched.(Leeds Metropolitan University launched fundraising and sponsorship events)(Brief article)
July 17, 2006... The UK Centre for Events Management at Leeds Metropolitan University has launched the UK's first BA (Hons) event fundraising and sponsorship degree to start from this autumn. The centre's head, Rai Shacklock, said: 'More than ever, event...

In brief: Spank appointed by low-calorie sweetener Canderel.(Spank has been appointed by Canderel)(Brief article)
July 17, 2006... Spank has been appointed by low-calorie sweetener Canderel to run a series of Canderel Pleasure Picnics to target busy mums during the school holidays. The picnics will take place on 16 and 24 August in Cannon Hill, Birmingham, and Queen's...

In brief: Ideas managing director to ride motorbike for charity.
July 17, 2006... Ideas managing director Justine Chilton will ride a Harley Davidson motorbike from London to Galway on 26 August and back again on 28 August, to raise funds for charity Breast Cancer Campaign. The agency boss passed her motorcycle test on 12...

Peg displays Nissan cars at county fairs.
July 17, 2006... Agency Peg is touring Nissan UK vehicles around eight county shows this summer. The 4x4s have already visited the Royal Norfolk Show from 28-29 June, and the last show on the tour will be the Shrewsbury County Show from 12-13 August. ...

Visitor levels rise at ABTT Theatre Show.
July 17, 2006... The Association of British Theatre Technicians (ABTT) saw annual visitor levels rise by 5% during the 28th outing of its ABTT Theatre Show. More than 2,400 visitors - made up from technical directors, event organisers, theatre and venue...

Cherie honour at Gardeners' World event.(Brief article)
July 17, 2006... The Prime Minister's wife Cherie Booth QC was presented with a rose named in her honour during last month's BBC Gardeners' World Live show. The Haymarket Exhibitions-organised event, in association with the Royal Horticultural Society...

Buy-out at Etc Venues heralds UK expansion.(Brief article)
July 17, 2006... The management team of Etc Venues, led by the newly appointed Alastair Stewart, has acquired the company from managing director Sally Wilton for pounds 21m. Following the sale, Wilton has retired from the company and has been replaced by...

Racecourses form alliance.(Pegasus)(Brief article)
July 17, 2006... A consortium of UK racecourses including Aintree, Cheltenham, Epsom Downs and Newmarket has joined together under one brand called Pegasus. Pegasus offers event organisers one point of contact for conferences, meetings and other events at...

Magazine links up with Smart Home Show.
July 17, 2006... Future Publishing's gadget magazine T3 has teamed up with Centaur Exhibitions to sponsor the third consumer Smart Home Show. The T3 Smart Home Show will take place at the NEC from 22-25 March next year and sits alongside Centaur's National...

Cartoon capers.
July 17, 2006... Costume character supplier Rainbow Productions provided Little Misses and Mr Men for the children's party at Buckingham Palace on 25 June that celebrated British children's literature. The BBC producer of the event, Cerrie Frost, said: 'Every...

Sounding off: How risk assessment could save you a day in court.
July 17, 2006... Every year around 300 employees die at work because of negligence. Research shows that 620 people were killed and 60,177 seriously injured between 2002 and 2004. The Government's response has been to review existing laws and draft potential new...

ACC Liverpool announces first bookings.
July 17, 2006... The Arena and Convention Centre (ACC) Liverpool has announced bookings ahead of its opening in 2008. Conferences and events at the pounds 146m venue include the British Association of Dermatologists from 1-4 July 2009, the British Equine...

NY job lures Croneen back to Jack Morton.(Laurence Croneen rejoining in Jack Morton Worldwide)(Brief article)
July 17, 2006... Laurence Croneen, former UK managing director of Jack Morton Worldwide, is rejoining the agency to head up its New York office. Croneen resigned from the agency in May 2005. He said: 'I'm thrilled to be rejoining Jack Morton at such an...

XL Video puts money into HD projectors.
July 17, 2006... Supplier XL Video has invested heavily in a range of video and audio-visual equipment prior to its summer event schedule. The undisclosed sum was partly spent on a fleet of high definition projectors that were debuted at Hyde Park's first...

Acrobatic spectacle opens a refurbished Roundhouse.
July 17, 2006... The Roundhouse in Camden reopened last month following a pounds 29.7m refurbishment. The performing arts venue, which will be available for corporate event hire from 27 September to 22 October and then again from 13 November to 19...

Transatlantic merger forms Live2Net.(Angel Music Group merged with Track Entertainment)(Brief article)
July 17, 2006... UK festival organiser the Angel Music Group has merged with Track Entertainment, a US marketing firm that specialises in events, ticketing services and clubbing lifestyle websites. The newly formed group has been rebranded as Live2Net and...

Survey finds 'early bird' deals wanted.(reports of event organisers)(Survey)(Brief article)
July 17, 2006... More than 65% of event organisers are keen to take advantage of 'early bird' deals, according to a survey. Agency Event Wise questioned 100 event organisers and found the trend was for organisers to book late to get a better deal with...

TV exposure for Land Rover G4 Challenge.
July 17, 2006... The Land Rover G4 Challenge, run by agency D3 during May, has been turned into a television series. Channel 4 will air six 30-minute episodes from 5 August to 16 September. The last time Land Rover's event activity appeared on...

Live Issue: Farnborough - Building an airshow from the ground up.
July 17, 2006... It takes eight months for De Boer to build and break-down its temporary structures for one of the key events in the aviation calendar. Lorraine Francisco reports. Every two years since 1948, an aerodrome in Hampshire has played host to one...

Campaign: The C&G roadshow.(advertising of Cheltenham & Gloucester )
July 17, 2006... As banking firms discover the value of below-the-line advertising, Claire Bond reports on how Cheltenham & Gloucester is reaching out to its target market. For most financial institutions, marketing to a consumer audience is a veritable...

Showcase: Taste of London.(food festival)
July 17, 2006... The foodies who flocked to Regent's Park for this year's culinary festival could eat and drink like kings, writes Mike Fletcher. At Gordon Ramsay's Sunday Lunch enclosure at this year's Taste of London, the fiery chef was helping a family...

Profile: Phil Woods, AEO director.
July 17, 2006... Phil Woods is the new AEO director who, thanks to a career in the beauty trade, knows more about waxing than most women. But as he sets out to sell the benefits of membership, he tells Claire Bond that his business experience is what's...

Innovative Stands: The appliance of science.
July 17, 2006... Pete Roythorne looks at developments in the shell scheme, modular and bespoke design sectors of the stand industry. SHELL SCHEMES Early Action Group: Quad 4 Early Action Group (EAG) has invested more than pounds 500,000 in a new...

Destination Report: It's nice up north.
July 17, 2006... Clive Walker looks at how venues in the north of England are using their distinctive identities to attract business. The north may lag behind the south in some respects, but in event tourism northern cities are increasingly trouncing their...

Far East: The people's event space.
July 17, 2006... Lorraine Francisco examines the success of Hong Kong's new AsiaWorld-Expo as it signs up a major aerospace show. Hong Kong's largest exhibition and events space, AsiaWorld-Expo (AWE), cost investors HKdollars 2.35bn (pounds 170m) - but,...

A to Z of Christmas parties.
July 17, 2006... It's the time of year to think of sun, sea, sand... and maybe booking a Santa. Lorraine Francisco examines the options. A is for A CHRISTMAS CAROL Christmas simply isn't Christmas without a classic Dickensian film adaptation on TV....

Event Marketplace: Services helpline.
July 17, 2006... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com NOT SO NIPPY HERE Q: I am organising an outdoor event this summer, but how can I guarantee that my guests...

Movers & Shakers: Appointment at Catalyst.(Catalyst Corp. appoints Charlotte Cornwallis )(Brief article)
July 17, 2006... Charlotte Cornwallis has joined team-building specialist Catalyst as national account director. She will look after corporate clients and agencies as part of a team of six. She is also world number one in Real Tennis, a cross between lawn...

Movers & Shakers: Appointment at the Roundhouse.(Roundhouse Comedy Services appoints Susan Stuart )(Brief article)
July 17, 2006... Susan Stuart has been appointed head of events at London venue the Roundhouse. She was pre-opening consultant to venues such as Parkstead House, and while working as marketing and events manager at the Duke of York Headquarters in Chelsea was...

Movers & Shakers: Appointment at Fortesqueue's.
July 17, 2006... Tim Bull has joined agency Fortesqueue's as director of sales and marketing. Its managing director Scott Balfour said: 'Fortesqueue's has built a first-class reputation. We will now be capitalising on our market-leading position by targeting...

Movers & Shakers: Appointment at Excel London.(Excel London appoints Jane Hague )(Brief article)
July 17, 2006... Jane Hague has rejoined Excel London as head of corporate sales. She joined Excel as junior sales executive in 2001, and was soon promoted to sales manager. She then moved to the De Vere Grand hotel in Brighton where she was sales development...

Movers & Shakers: Appointment at ID.
July 17, 2006... Rania Haggag (pictured) has joined agency ID as director of experiential marketing and Steve Workman has been appointed creative director. Haggag was previously at agency Ignition and will be responsible for securing work in new sectors such as...

Movers & Shakers: Appointment at Eventia.
July 17, 2006... Izania Downie has been appointed executive director at industry trade association Eventia. She joined from Starwood Hotels and Resorts where she was global account director for the MICE sector. Downie will start her new job on 29 August.

Movers & Shakers: Appointment at RPM.
July 17, 2006... Nick Moore has been appointed account director at agency RPM to head up its Diageo team. He was previously promotions manager at bar operator Regent Inns.

Movers & Shakers: Appointment at Matthew Delaney.(PSCO appoints Matthew Delaney )(Brief article)
July 17, 2006... Matthew Delaney has joined AV rental company PSCO as sales manager. He said: 'I am looking forward to working with the PSCO team as it is a company focused on new technologies and advancing the industry with fresh ideas and interesting...

Movers & Shakers: Appointment at Blackout.
July 17, 2006... Heidi Dieckman and Lucy Akillian have joined the sales team of rigging and drape specialist Blackout.

Movers & Shakers: Appointment at the Button Group.
July 17, 2006... Julian Baker has joined agency the Button Group as group creative director. He was previously design director at Imagination and will be responsible at Button for the creative process and managing design teams in London and the US.

Movers & Shakers: Appointment at the Opex Group.
July 17, 2006... Ian Denny has joined the Opex Group to head up a new creative division which will encompass agency INM. Denny was previously communications director at the Mice Group.

Movers & Shakers: Appointment at The Lounge.
July 17, 2006... Harriet Aldous has been appointed account executive at agency The Lounge. She will work on the Buena Vista, Southern Comfort and Microsoft accounts. Managing director James Layfield said: 'The Lounge was established in 2005 and since then...

Diary: All the trophy winners from last month's AEO Excellence Awards 06 at Alexandra Palace.(Association of Exhibition Organisers)
July 17, 2006... OUTSTANDING CONTRIBUTION TO THE INDUSTRY AWARD CEO Mike Rusbridge is rewarded for his service to both the industry and Reed Exhibitions as he picks up a special award from the AEO. SHELL SCHEME SERVICES AWARD Melville Events and...

Events Solutions: Supplier Showcase - Events for events experts.
July 17, 2006... Jennifer Creevy provides a rundown of the shows and awards ceremonies aimed at the events business itself and talks to exhibitors about what they stand to gain from showing off their wares to the rest of the industry. IMEX IMEX...

Events Solutions: Focus on - Staging and rigging work.
July 17, 2006... From rock concerts to corporate events, there's more to the trade than just scaffolding, writes Jennifer Creevy. While both very different specialisms, staging and rigging are intrinsically linked. Whether it's the MTV Europe Music Awards,...