Marketing Event articles from July 2004

Marketing Event archives from July 2004

From the Editor: We've best talent, but will transport derail 2012 bid?(Brief Article)
July 26, 2004... London's profile has risen to new heights recently thanks to an events calendar that is packed to bursting. Tourism body Visit London calculates pounds 3.3bn is spent annually on events in the capital (page 16). But that figure is sure to rise...

Bike museum to reopen after pounds 8m overhaul.(Brief Article)
July 26, 2004... The National Motorcycle Museum (NMM) will reopen in December after a multi-million pound renovation. The Birmingham venue suffered extensive damage estimated at pounds 8m when a fire ripped through the building last year (Event, October)....

Record levels of entries for Event awards.
July 26, 2004... The annual Event awards has received a record number of entries for this year, up 100% on 2003. More than 200 projects have been entered into 18 categories at the Haymarket Events-organised ceremony. Haymarket senior event manager Sam...

Haymarket to rival Reed fair.(Brief Article)
July 26, 2004... Haymarket Exhibitions is to go head-to-head with Reed Exhibitions with the launch of a luxury travel show. Premium Travel 2005 will take place at The Royal Albert Hall from 16-17 May 2005. It will compete with established shows including...

Blood on RPM carpet with double sacking.
July 26, 2004... Agency RPM has sacked two senior managers for gross misconduct. Commercial director Tim Medcalf, who had been with the company for more than six years, and business development director Andrew Mitchell were dismissed last month following an...

Ex-EAG chief Wilcock lines up Melville job.
July 26, 2004... Former Early Action Group (EAG) shell scheme director Dave Wilcock is to join Melville Exhibition & Event Services. Wilcock, who cited personal reasons for his sudden departure from EAG in May, has completed his gardening leave and will...

Ice Box captain becomes new ISES president.(The International Special Events Society)
July 26, 2004... The International Special Events Society (ISES) appointed Philip Hughes president of its UK Chapter at its AGM in June. The event, which featured a Summer Social party, was held in the Ultimate Experience Marquee in Ranelagh Gardens,...

Bankrupt gay festival saved by Faceparty.(Brief Article)
July 26, 2004... Organiser Faceparty spent pounds 1.4m transforming this year's official Pride party after rescuing the gay life-style event from bankruptcy. Big Gay Out, staged in Finsbury Park, north London on 3 July, attracted more than 20,000 festival...

Arena wins temporary Wembley hall contract.(Brief Article)
July 26, 2004... Arena Structures has been awarded the pounds 2.5m contract to build the 10,000-seat semi-permanent structure to replace Wembley Arena when it closes for redevelopment next year. Hospitality at Wembley Arena Pavilion will be provided by...

ABC upgrades regular audit for trade fairs.(Audit Bureau of Circulations)(Brief Article)
July 26, 2004... The Audit Bureau of Circulations (ABC) has upgraded its Standard audit for trade shows to give greater clarity on attendance figures. The changes will take effect from January 2005 and will differentiate between registered visitors and...

Brintex builds Europe traffic show portfolio.(European Congress and Exhibition on Intelligent Transport Systems & Services)(Brief Article)
July 26, 2004... Organiser Brintex has been appointed by European association Ertico to run its Intelligent Transport Systems event programme. The multimillion pound contract was put out for tender following the 22-year prison sentence for drug possession...

Jack Morton NHS drive starts.(National Health Service)(Brief Article)
July 26, 2004... Jack Morton Worldwide has begun one of its largest internal communications projects for the Department of Health (DoH). The year-long project, called NHS Live, kicked off on 7 July with a one-day event at Excel in London's Docklands. More...

Stock market home targets event industry.(Brief Article)
July 26, 2004... London Stock Exchange opened its event facilities in June after moving to Paternoster Square near St Paul's Cathedral in the City. The Media & Business Complex offers more than 900 sq m of meeting and event space for between ten and 300...

Party people flock to Isle of MTV Euro tour.(Brief Article)
July 26, 2004... Thousands of revellers flocked to MTV Networks Europe's third annual Isle of MTV music roadshow. Car company Mini and swimwear brand Speedo were headline sponsors. Isle of MTV toured 11 countries in June and July attracting 32,000 people...

Losses mount up at Avesco.(Brief Article)
July 26, 2004... Avesco has slumped deeper into the red despite restructuring its operational management earlier this year (Event, April). The audiovisual supplier posted a pre-tax loss of pounds 7.6m for the year ended 31 March 2004 compared with a loss of...

EMS supplies units for DfES schools tour.(Department for Education and Skills )(Brief Article)
July 26, 2004... Event Marketing Solutions (EMS) helped the Department for Education and Skills reach more than 130,000 students with a term-time roadshow. The Aimhigher Roadshow visited schools to encourage more young people to go on to further education. The...

Running Mates.(Olympic Torchbearing ceremony.)(Brief Article)
July 26, 2004... Nell McAndrew was one of 140 torchbearers who carried the Olympic Torch through London on 26 June. Geoff Howe Marketing Communications was appointed by sponsor Samsung to provide street entertainers and promotion for the relay, which also...

In Brief: Isle of Wight festival draws 35,000 fans.(Brief Article)
July 26, 2004... The Isle of Wight festival drew 35,000 fans to the south coast last month to see bands including The Stereophonics, The Who and David Bowie perform at the three-day event produced by Solo. Caterer Chevalier Event Design supplied the corporate...

In Brief: Tarus Group moves deeper into Franch market.(Brief Article)
July 26, 2004... Tarsus Group has moved deeper into the French market with two acquisitions. The UK organiser has bought SECA SA, the owner of the SECA exhibition for the call centre market, and the Solutions Linux exhibition from Infopromotions SA and Groupe...

In Brief: Arena Event Services supplies equipment for tennis championship.(Brief Article)
July 26, 2004... Arena Event Services supplied 16,500 sq m of temporary hospitality structures and 7,577 tiered seats to transform Queens tennis club in west London for the Stella Artois Tennis Championships. Arena Seating and Arena Structures built a...

In Brief: Strongbow at The Clapham Common Weekender.(Brief Article)
July 26, 2004... Strongbow sampled more than 250 pints an hour at The Clapham Common Weekender. Agency Sprout London created The Strongbow Rooms for the three-day music event that took place over the first weekend in July. The festival saw a range of music...

In Brief: Visit London rebrands Awards.(Brief Article)
July 26, 2004... Visit London has rebranded its annual tourism awards and added two categories to reflect the importance of events to the capital. The Visit London Awards will take place at the Natural History Museum on 18 October as opposed to the informal...

In Brief: Jour J hires Sound Advice.(Brief Article)
July 26, 2004... Sound Advice was hired by French agency Jour J to provide the entertainment for an event to celebrate 150 years of Louis Vuitton last month. The anniversary event took place after the Louis Vuitton 14th Annual Classic Car Show at Waddesdon...

In Brief: Coca-Cola Enterprises adds Congress Centre to roster.(Brief Article)
July 26, 2004... Coca-Cola Enterprises has added London's Congress Centre to its roster of preferred event venues after holding a Celebrate Success team-building day on 17 June at the former TUC building. Ninety marketing executives attended the football themed...

In Brief: Melville Exhibition & Event Services lands deal.(London EventCo. contract.)(Brief Article)
July 26, 2004... Melville Exhibition & Event Services has landed a five-year deal with organiser London EventCo. The contractor will supply Excel's in-house organiser on an exclusive basis for all of its events. The appointment begins with London EventCo's...

Imagination in Fan Park drive for Euro 2004.(Brief Article)
July 26, 2004... Imagination created a 35,000 sq m Fan Park at this summer's Euro 2004 football tournament in Portugal. Labelled Estadio 11, which translates as the 11th stadium, the branded park opened on 12 June at the site of World Expo 98 in Lisbon. ...

Etchells warns of price war on shell schemes.(Brief Article)
July 26, 2004... The outgoing chairman of the Association of Exhibition Organisers is calling on contractors to hike the price of shell scheme stocks in order to prevent a price war spiralling out of control. Tim Etchells, who is also managing director of...

TPS to change Stocklots title after first fair.(Stocklots London show)(Brief Article)
July 26, 2004... Organiser TPS is changing the name of its 2005 Stocklots London show as part of its parent's European roll-out of the Tradexpo brand across all volume and clearance gift events. Stocklots London made its debut at Excel from 12-14 June and...

Eye enrols in Westminster venue group.(Brief Article)
July 26, 2004... The Westminster Collection (TWC) celebrated its first birthday with the addition of a tenth member in June. The consortium of venues in the central London borough has welcomed the BA London Eye as its latest recruit. BA London Eye head of...

Interpublic quits Silverstone.(British Racing Drivers Club (BRDC))(Brief Article)
July 26, 2004... The Interpublic Group (IPG) is terminating its lease of the Silverstone racetrack at a cost of pounds 27m. In a move described by IPG as ending its 'ill-fated' foray into venue ownership the company will sever its ties with circuit-owner...

Mini decamps to country for model launch.(Tylney Hall)(Brief Article)
July 26, 2004... Mini launched its Convertible model at a one-day event organised by Tylney Hall in Hook, Hampshire on 25 June - one day before the car went on sale in the UK. Mini owners and customers that had pre-ordered the new model arrived in the...

Missed visitor target forces car fair rethink.(The Sunday Times Motor Show )(Brief Article)
July 26, 2004... A major post mortem is being carried out by The Society of Motor Manufacturers and Traders (SMMT) after it failed to hit increased visitor targets for its new look The Sunday Times Motor Show Live. Attendance at the NEC show, which ran from...

P&MM sets its sights on AIM.(Alternative Investment Market)(Brief Article)
July 26, 2004... Agency P&MM Group is looking to raise pounds 5m through a placing on the Alternative Investment Market (AIM) at the end of July to accelerate its planned expansion. P&MM executive director Nigel Cooper wants to expand P&MM by buying...

Chili reception.(Eat to the Beat)(Red Hot Chili Peppers concerts)(Brief Article)
July 26, 2004... Chevalier Event Design and sister company Eat to the Beat catered for guests, VIPs and crew at the recent sell-out Red Hot Chili Peppers concerts in London's Hyde Park. Eat to the Beat catered for 280 production and security staff from Star...

Babcock nets five-year RAF expo contract.(Royal Air Force)(Brief Article)
July 26, 2004... Babcock Exhibitions Team, part of the Babcock International Group, has been handed the contract to provide exhibition stands for the Royal Air Force recruitment programme. The five-year deal covers 80 events. Babcock has teamed up with Octanorm...

In my view: Breaking up is hard to do - but a bad marriage is worse.(client agency relationships )
July 26, 2004... I recently overhead two agency staff discussing the dilemma they faced in 'retiring' one of their clients - thankfully not in an Al Capone swimming-with-the-fishes fashion, but more in a Mr & Mrs Parlour Decree Absolute manner. The spark...

Visitors flock to debut Asian fair at Olympia.(Brief Article)
July 26, 2004... Asian Lifestyle 2004 drew more than 40,000 visitors to its debut three-day event at Olympia from 9-11 July. Earls Court & Olympia (ECO) Showbars managing director Vijay Saggar teamed up with entrepreneur Tony Lit to launch the event aimed...

Smyle runs centenary Rolls-Royce activities.(Brief Article)
July 26, 2004... Agency Smyle Events has completed a three-day programme of centenary celebrations for Rolls-Royce Motor Cars. The Hertfordshire outfit, which beat off stiff competition to land the work (Event, May), produced a series of activities based...

CMPi pulls the plug on Confex awards party.(Brief Article)
July 26, 2004... CMP Information (CMPi) has axed The International Confex Awards, which were due to take place in October (Event, April). CMPi group director Ben Greenish blamed the decision on a lack of sponsor interest. The organiser will now focus on...

Analysis: Local key to worldwide acclaim.
July 26, 2004... Claire Bond hears calls at EVA's annual forum for venues across the UK to make better use of local services and amenities. UK venues must strive for greater coordination with local services if they are to compete with their international...

Analysis: Audit row takes centre stage at exhibiting expo.
July 26, 2004... A debate on the content of show audits quickened pulses at The Exhibiting Show, writes Claire Bond. One of the big talking points at the debut The Exhibiting Show was the auditing debate titled, 'Can you count on the audit?' The seminar -...

Research File: Venue charges top worry list.
July 26, 2004... Confidence in exhibitions is being undermined by fears of rising venue costs, according to a recent AEO survey. Rising venue costs have been singled out as the biggest problem facing show organisers in a recent survey conducted among the...

Event Marketing: Evaluation strategies: do they measure up?
July 26, 2004... Effective measurement of events can justify a company portfolio, but it can also drive marketing strategies forward, as Claire Bond finds from a recent seminar. If you wait until you are asked it is probably too late. This is the stark...

Think Tank: London Venues - London calling.(Panel Discussion)
July 26, 2004... This month's panel of experts tell Mike Fletcher how the capital can do much more to woo business and explains why with a London Olympics everybody wins. A recent Radio Five Live phone-in posed the question 'Is London sucking the...

Profile: Paul Ephremsen, chief executive of ID.
July 26, 2004... Paul Ephremsen has spent a decade building brand experience outfit ID. He tells Abigail Wills how the agency's credibility has grown in tandem with that of the marketing medium and explains why he spent a week manning the reception desk. ...

Showcase: Thunderbirds - powered by Ford.
July 26, 2004... As the clock counts down to the new Thunderbirds movie, Mike Fletcher sees Ford recreate Tracy Island at Motor Show Live. Five, four, three, two, one... Thunderbirds are go! With a live action remake of the cult 1960s puppet-tastic...

Unusual Venues: Here comes the summer.
July 26, 2004... Temperatures are unlikely to soar to last year's record levels, but hopes are high that outdoor events will be this season's hot ticket, says Adam Woods. Judging by this year's bulging schedule of outdoor events, last summer's record...

Dubai: Arabian tales.
July 26, 2004... Dubai has been deliberately courting the exhibition market for some time now. Four industry players, all with experience of the area, give Abigail Wills a personal insight into what it's like to work in the Arab state. THE ORGANISER ...

Mobile Units: Deals on wheels.
July 26, 2004... To buy or not to buy, that is the question. Jane Stanbridge looks at the financial packages available in the mobile market. If you are considering using a mobile unit for the first time, one of your first questions will be, 'How much will...

Midlands Venues: Central contenders.
July 26, 2004... Venues in the Midlands are raising their game with a string of top-notch developments. Abigail Wills reports. Accessibility has long been the primary reason for staging an event in the Midlands. As Cheltenham Racecourse general manager for...

Exhibition Stands: Building the brief.
July 26, 2004... As pressure mounts to deliver an innovative presence at exhibitions, the process from design to build has become as diverse as client objectives. Claire Bond looks at three very different stands, following the process from intial brief...

Movers & Shakers: Appointment at The International Centre, Telford.(Matthew Lambert promoted to sales and marketing director )(Brief Article)
July 26, 2004... Matthew Lambert has been promoted to sales and marketing director at The International Centre, Telford. Lambert, who has worked at the venue for almost five years, steps up to the board from his previous role as sales and marketing manager.

Movers & Shakers: Appointment at Blendon Communications.(Claire Jones appointed to lead exhibition marketing team)(Brief Article)
July 26, 2004... Claire Jones has joined Blendon Communications to lead its exhibition marketing team. She is responsible for marketing campaigns for 27 shows, including Viva Espana, Europe's largest Spanish showcase, Homes Overseas, Homes In France, Golf...

Movers & Shakers: Appointment at Nimlok.(Duncan Currie promoted to operations manager)(Brief Article)
July 26, 2004... Duncan Currie has been promoted to the combined UK and European role of services operations manager at Nimlok. Currie will be offering clients and distributors in the UK and North America advice on how to best make use of the modular stand...

Movers & Shakers: Appointment at EIBTM.(Julie Connery promoted to event manager )(Brief Article)
July 26, 2004... Julie Connery has been promoted to event manager of EIBTM, the exhibition for the incentive, business travel and meetings industry. She will be responsible for strengthening the Barcelona show's partnerships with supporting organisations such...

Movers & Shakers: Appointment at Alexandra Palace.(Deborah King appointed as live events manager)(Brief Article)
July 26, 2004... Deborah King has joined Alexandra Palace as live events manager. She has a wealth of experience in the sector having worked for many years as event director at Bastise.

Movers & Shakers: Appointment at The Brewery.(Lorein de Jager appointed as event sales executive )(Brief Article)
July 26, 2004... Lorein de Jager has been appointed event sales executive at The Brewery. She moves from the London venue's operations department where she was previously a floor manager.

Movers & Shakers: Appointment at The Marquee Company.(Richard Treml appointed as business development manager )(Brief Article)
July 26, 2004... Richard Treml has been appointed business development manager at The Marquee Company. He previously worked for De Boer Structures where his most recent position was sales manager with responsibility for a number of major corporate events. His...

Movers & Shakers: Appointment at Reed Exhibitions.(Darren Carter appointed as sales manager )(Brief Article)
July 26, 2004... Darren Carter has joined Reed Exhibitions as sales manager for Incentive World and The National Incentive Show. He moves from Centaur Holdings where he spent three years as head of sales for Marketing Week Conferences.

Movers & Shakers: Appointment at Visit London.(Sheila Ramaiya and Emma Pretty)(Brief Article)
July 26, 2004... Sheila Ramaiya and Emma Pretty have been appointed to new roles at Visit London. Ramaiya becomes events and exhibition manager having worked for the last four years at Spearhead Exhibitions. Pretty, as brand executive will be supporting brand...

Movers & Shakers: Appointment at Etc Venues.(Beccy Thorp appointed as venue manager )(Brief Article)
July 26, 2004... Beccy Thorp has been appointed venue manager at Etc Venues, where she will be responsible for overseeing 36 Park Street and CBI Conference Centre venues. She joins from London's Commonwealth Institute.

Movers & Shakers: Appointment at EAA.(Linda Barrow of NEC Group elected as the first Vice President of the European Arenas Association )(Brief Article)
July 26, 2004... Linda Barrow, The NEC Group director of arenas, has been elected as the first Vice President of the European Arenas Association (EAA). Representing 22 arenas in 18 European countries, the EAA informs members in areas of operations such as...

Movers & Shakers: Appointment at the International Convention Centre.(Nick Waight appointed as director)(Brief Article)
July 26, 2004... Nick Waight has been appointed director of the International Convention Centre in Birmingham and will assume overall responsibility for the venue. He has been with The NEC Group since 1989 and previously held the position of divisional director...

Movers & Shakers: Appointment at Expocentres.(Michael Stift appointed as commercial director)(Brief Article)
July 26, 2004... Michael Stift has been appointed commercial director at Expocentres, the venue arm of Expomedia. He inherits commercial responsibility for the EXPO XXI venues, with a particular focus on the new Moscow venue.

Event Marketplace: Services Helpline.(Brief Article)
July 26, 2004... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com MOBILE MASTERS Q: I am planning to exhibit at a number of shows this year. The brief for each is varied but...

FM League Tables: Introduction - An array of FM client activity.(Brief Article)
July 26, 2004... Welcome to the first field marketing client portfolio published by Event magazine. The face-to-face discipline that sees brands brought to life and products directly reach their target audience has come of age and is now recognised as the key...

FM League Tables: Building a league of their own.
July 26, 2004... It may once have been seen as the poor relation in the advertising world, but the field marketing sector has now come of age and is giving other disciplines a run for their money. Over the past few years there can be little doubt that field...

FM League Tables: Last Word - Field marketing should be your flexible friend.
July 26, 2004... Field Marketing Council chair Alison Williams extols the virtues of this flexible marketing discipline that really engages with customers. Companies wanting professional customer relationships and engaging consumer relationships that will...

FM League Tables: Why experience is now necessary for selling.
July 26, 2004... Live Brand Experience Association chairman Matthew Bending has high hopes that the industry will get behind this fledgling organisation. When I first thought about setting up a trade association for the brand experience sector, I envisaged...