Marketing Event articles from January 2008

Marketing Event archives from January 2008

From the Editor: Toasting an industry that's healthy, wealthy and wise.(Brief article)
January 31, 2008... The debut Event 100 Live forum saw agency heads and brand ambassadors discuss a discipline that has come of age. In a digital environment of media fragmentation, the need for experiences that create brand advocacy is great. Seated around...

They said that ..
January 31, 2008... 'Experiential is a horrible word. Most people can't even pronounce it' - Julian Mack, Global head of sponsorship, Sony Ericsson 'Pads were decorated with cobwebs and people were shocked to find realistic-looking corpses' - Robbie Falconer,...

Clothes Show Live takes an ethical angle.
January 31, 2008... Haymarket Exhibitions added an ethical clothing section to Clothes Show Live, which took place from 7-12 December at the NEC. Fashion Conscience showcased eco-friendly fashion and ran in association with New Consumer magazine and the...

ETF scoops up RSVP portfolio for pounds 3.1m.
January 31, 2008... The global portfolio of RSVP exhibitions has been sold to Australian organiser Exhibitions and Trade Fairs (ETF) for dollars Aus7.3m (pounds 3.1m). Under the terms of the deal, ETF has full ownership rights to the Sydney, Melbourne and...

Shareholders scrutinising Emap sell-off.
January 31, 2008... The business-to-business division of Emap including its exhibition arm is awaiting shareholder approval of the pounds 1.14bn sale of the consumer division to German publishing group Heinrich Bauer before learning if it needs to change its...

BBC's sports awards draw crowds to NEC.(British Broadcasting Corp.)(Brief article)
January 31, 2008... The Sports Personality of the Year Awards returned to the Birmingham NEC for its second consecutive year last month, attracting an 8,000-strong audience. Robinson's sponsored the event, which opened to the general public for the first time...

Sledge aims for NYC and Oz.(New York City)(Brief article)
January 31, 2008... Sledge is setting its sights on expanding its live marketing offer into both Australia and New York following its pounds 4m acquisition by the UK wing of Australian marketing services company Photon. The deal, signed on 21 November, sees...

Clarion Events looks at first round of bids.(Clarion Events Scotland)(Brief article)
January 31, 2008... As Event went to press, Clarion Events was considering a first round of private bids for its business, valued at around pounds 120m. Clarion's private equity owner Hg Capital appointed investment bank Close Brothers to carry out a strategic...

Sony Bravia stand tours retail centres.
January 31, 2008... Iris Experience has completed a touring brand experience campaign for Sony Bravia that visited four of the UK's largest retail locations. The roadshow ran throughout December and centred around a modular stand built with four colour zones....

DMG cancels Scottish Ideal Home Show.
January 31, 2008... DMG World Media has cancelled its 2008 Daily Mail Ideal Home Show Scotland and shut down its Stirling office as its London version prepares to celebrate its centenary from 14 March to 6 April. Group show manager Robin Beaman said: 'I don't...

London Launch links up with EasyFairs UK.
January 31, 2008... Organiser EasyFairs has teamed up with London Launch to resurrect the London venue show it acquired last year from Exposure Event Creations. The reinvented exhibition for event services and venues, formerly known as London Venue Expo, will...

Figures prove events' worth.(Events Industry Alliance)(Brief article)
January 31, 2008... More than 10 million people visited a major outdoor, trade or public event held in a covered venue of over 2,000 sqm during 2006, according to the latest Facts research. The 2007 Facts compiled by Vivid Interface on behalf of the Events...

The 108 adds to The O2's event space.(Brief article)
January 31, 2008... A new 800-capacity event space is due to open at The O2 in April. The 108, named after its numbered space on the venue's architectural drawings, will begin to take bookings this month. It will be able to accommodate 500 guests for dinner or...

Boost for UVL as seven new members join.(Unique Venues of London)(Brief article)
January 31, 2008... Unique Venues of London (UVL) has increased its membership to 68 with seven new members. Benjamin Franklin House, Christ Church Spitalfields, the National Theatre, the National Trust's Osterley Park, WWT London Wetland Centre, Sir John...

Nottingham Arena grows in popularity.(Brief article)
January 31, 2008... Nottingham Arena celebrated its seventh year of consecutive growth last year. In 2007 the venue saw a 16% rise in the number of concerts hosted and an 11% increase in footfall. In May it hosted a record number of visitors when almost 10,000...

Jack Morton lights up New Year again.(Brief article)
January 31, 2008... Jack Morton Worldwide was commissioned to produce the New Year's Eve display over the River Thames and the British Airways London Eye for a fourth consecutive year. Organised by the Mayor of London in conjunction with Visit London, the...

Luxury yachts added to Motor Show line-up.
January 31, 2008... IMIE's British International Motor Show (BIMS) has teamed up with the British Marine Federation and National Boat Shows (NBS) to bring luxury yachts to the 2008 motoring event. As exclusively revealed in last month's Event, this summer's...

Fresh RM appoints new MD.(Brief article)
January 31, 2008... Organiser Fresh RM has promoted business development director Sue Woodward to the role of managing director. Woodward succeeds Andrew Evans who leaves the company this month to join organiser Brand Events as chief operating officer. ...

Brooklands car festival announced.
January 31, 2008... Brooklands Museum and Mercedes-Benz World have announced a new event for June called the Brooklands Motoring Festival. The two-day event from 28-29 June will feature a series of driving tests using many of the test layouts used in the 1939...

Thousands in a celebration of Liverpool.(Brief article)
January 31, 2008... Celebrations to mark Liverpool's status as 2008's European Capital of Culture will kick off on 12 January at the Arena and Convention Centre Liverpool's (ACC) Echo Arena. Some 10,500 people won tickets to the event, which is being...

Plans for 30 fashion and beauty days.
January 31, 2008... The National Magazine Company (Natmags) is planning a nationwide festival called 30 Days of Fashion and Beauty. The month-long campaign is scheduled to begin on 1 September with events taking place across UK retail outlets, hospitality...

Tarsus pays pounds 11.3m for Dubai organiser.
January 31, 2008... Tarsus Group has acquired a Dubai-based exhibition organiser for pounds 11.3m with a view to expanding into the Middle East. Fairs and Exhibitions (F&E) runs eight events, covering three industry sectors. Aviation includes the Dubai...

Wizard time at 11 Downing Street party.(Crafty Arty Parties launching a production arm called Crafty Arty Productions)(Brief article)
January 31, 2008... Crafty Arty Parties has launched a production arm called Crafty Arty Productions. Its first event was for children's charity Place to Be at 11 Downing Street on 5 December. Crafty Arty director Kitty Ebdon said: 'The brief was to create a...

Personal approach is key, says GPJ report.(report from George P Johnson agency on impact of customers in marketing )(Report)(Brief article)
January 31, 2008... Marketers need to encourage consumers to 'live the brand' as traditional campaigns fade in importance, according to a new report from experiential agency George P Johnson (GPJ). The white paper - called The Experience Marketing Imperative:...

Dining Experience opens.(Brief article)
January 31, 2008... Haymarket Exhibitions' BBC Good Food Show London 2007 opened at Olympia in November and launched a Dining Experience sponsored by The Times. The new area, similar in format to Brand Events' Taste show, brought together 12 of London's top...

EIBTM claims 20% increase in attendance.(Brief article)
January 31, 2008... EIBTM, the three-day global meetings exhibition that took place in Barcelona in November, has claimed a record-breaking attendance. Subject to an official audit, visitors and hosted buyers topped 6,900, up more than 20% on the 2006 figure....

Royal Welcome.
January 31, 2008... The Pharaoh's Palace, a hospitality area designed by Melville Exhibition & Event Services with lighting by Wise Productions, opened in the Exhibition Bubble at The O2 in London on 15 November alongside The Golden Age of the Pharaohs exhibition

In brief: Kate Adie opens Portland Spa Conference & Banqueting Centre.(Conference news)
January 31, 2008... The Portland Spa Conference & Banqueting Centre in Dorset was officially opened by journalist Kate Adie on 3 November. Guests were treated to a five-course dinner followed by an audience with Adie plus a performance by Tenors Unlimited. Adie...

In brief: TRO wins five-way pitch.(event for Department for Children)(Brief article)
January 31, 2008... TRO has won a five-way pitch to run a series of events on behalf of the Department for Children, Schools and Families and the Central Office of Information. The events targeting 14 to 19-year-old pupils and students will support the...

In brief: Motivaction joins safety scheme.(scheme designed to improve events industry safety records)(Brief article)
January 31, 2008... Motivaction has joined a scheme designed to help the events industry improve its safety record. The Hertfordshire-based events outfit received accreditation from SAFE Contractor, a programme that recognises high standards of health and safety....

In brief: EC&O Venues signs deal with BPI.(Brief article)
January 31, 2008... EC&O Venues has signed a deal with Brit Awards organiser the BPI that will see the music ceremony return to Earls Court on 20 February, hosted by Sharon and Ozzy Osbourne. Rumours that the event would move to docklands had been exaggerated,...

In brief: Business Design Centre chairman awarded honorary degree.(Brief article)
January 31, 2008... Business Design Centre chairman Jack Morris has been awarded an honorary degree of Doctor of Science from City University London. Morris received the honorary doctorate for services to education in Islington He is chair of governors of City &...

In brief: Show Presentation Services supports the Samaritans.
January 31, 2008... Show Presentation Services (SPS) is supporting the Samaritans to raise awareness for Stress Down Day, planned for 1 February. SPS managing director Robin Coles, who has been a Samaritan listening volunteer for several years, is planning an...

In brief: AEO Excellence Awards to be hosted by EC&O Venues.
January 31, 2008... The 2008 AEO Excellence Awards will be hosted by EC&O Venues in Earls Court 2 on 4 June. The ceremony, which has been dogged by issues over venue air conditioning during its last two outings, will be produced by CS Media. A deadline for entries...

Disappointed guests are top concern.(survey of event planners on customer relations)(Brief article)
January 31, 2008... The most common concern for event planners is disappointment, with guests not enjoying themselves or an event not meeting its objectives, according to Insurex Expo-Sure. An online survey by the insurance firm was carried out among 220 UK...

Actress Mirren gets Visit London honour.
January 31, 2008... The O2's smaller brother played host to the Visit London Awards with a ceremony that honoured Dame Helen Mirren for her work in promoting tourism to the capital. Indigo2 on the Greenwich peninsula drew around 1,000 guests for the event,...

Top nightclub hosts Perrier ambassadors.(Brief article)
January 31, 2008... Because Experiential Marketing organised a Perrier Presents event at London nightspot Boujis on 22 November. The event aimed to position Perrier as an alternative soft drink for adults. Brand ambassadors dressed in Perrier-green cocktail...

Lodestar team scoops four gongs at Eventia UK Awards.(Brief article)
January 31, 2008... Lodestar Events walked away victorious from the Eventia UK Awards at the end of November after scooping four top accolades. As well as the overall Platinum Award, it won trophies for Production Agency of the Year, Supplier of the Year:...

Opex incorporates Stanco.(Opex Group integrating of Stanco Exhibitions)(Brief article)
January 31, 2008... Opex Group has completed the integration of Stanco Exhibitions into the business, seven months after acquiring the stand contractor for an undisclosed sum. The new set-up sees Opex step back from exhibition stand services and focus on its...

Brando takes charge of new Cirque show.(Brief article)
January 31, 2008... Brando has been chosen to manage the premiere of Cirque du Soleil's Varekai on 8 January at the Royal Albert Hall for a second year running. Brando managing partner Mandy Sharp said: 'A visit to Cirque du Soleil has become an annual...

Friendly household.
January 31, 2008... Hub Design created an environmentally friendly house to show Londoners how to reduce their carbon footprint. Known as 1 Lower Carbon Drive, it opened in Trafalgar Square from 4 December and features at three other London locations from...

Analysis: Always prepare for the worst.(usage of insurance in management of diasters)
January 31, 2008... Disaster can strike at any time but a good insurance policy will protect even the unluckiest organiser, writes Lorraine Francisco. Despite postal strikes, flooding, bird flu and foot and mouth this year, 65% of event organisers do not have...

Analysis: The sustainability standard.
January 31, 2008... Claire Bond reports on the launch of BSI British Standards' initiative to make the industry more environmentally friendly. In November, BSI British Standards launched its BS8901:2007 initiative aimed at helping the industry to produce...

Live Issue: Event 100 Live - Developing the debate.
January 31, 2008... Mike Fletcher reports on the Event 100 forum's key presentations and hears the responses they provoked from delegates. In last month's Event, we focused on some of the most influential figures in experiential marketing before they...

Campaign: E.ON roadshow.
January 31, 2008... An interactive 'house' emphasised E.ON's rebranding of Powergen and encouraged energy conservation among consumers. Energy provider E.ON completed the final part of its takeover of Powergen in December 2007, using an experiential roadshow...

Profile: Graham Kemp, RPM Group.
January 31, 2008... Graham Kemp is the new chairman of agency RPM Group. At home, his hobby is rebuilding property from the ground up, but at work he has a gentler approach - mentoring staff to improve their management skills and performance. The recently...

Summer Parties: Any clouds on the horizon?
January 31, 2008... Entertaining clients and colleagues in the unpredictable summer months can be a hazardous task if you're not fully prepared. Steve Hemsley picks up a few tips on how to make sure every eventuality is planned for. More rain fell in the UK...

Temporary Structures: Now that makes a change.
January 31, 2008... Lorraine Francisco looks at some of the more unusual temporary structures on the market such as tents, tipis, domes and inflatables How versatile are they and for what sort of projects are they most suitable? THE NORDIC TIPI Anyone who...

Show Preview: The Event Show 2008.(Event overview)
January 31, 2008... This month's Event Show at Olympia promises to be bigger than ever and boasts a fascinating line-up of guest speakers, advice on sustainability and a plethora of new products and services. Claire Bond reports. In spite of a recent...

London Venues: 20 Cityscapes to Cherish.(List)
January 31, 2008... There are plenty of London venues that offer sumptuous surroundings, immaculate service and great food - but only a select few can boast a priceless panorama as well. Lorraine Francisco rounds up the top 20. ALTITUDE BROADCASTING AND...

Event Marketplace: Services Helpline.
January 31, 2008... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407. or email mike.fletcher@haymarket.com SOBER APPRAISAL Q: In a season characterised by excessive drinking, I want to make sure that staff who choose...

Movers & Shakers: Appointment at UFI.
January 31, 2008... Cliff Wallace, managing director of the Hong Kong Convention and Exhibition Centre (HKCEC) is the new president of UFI, the Global Association of the Exhibition Industry. He said: 'I am honoured to be the first venue manager and Asian...

Movers & Shakers: Appointment at Photosound International.
January 31, 2008... Ross Piper has been appointed business development manager at agency Photosound International. Chief executive Jeremy Williams said: 'I am delighted to welcome Dr Piper to this role. His experience, drive and enthusiasm is greatly valued and...

Movers & Shakers: Appointment at PSCo.
January 31, 2008... Andy Turner has joined PSCo's rental team as client support manager, a newly created role at the AV supplier firm. Its managing director Stuart Holmes said: 'In response to customer feedback, we decided to tailor a unique role with the sole...

Movers & Shakers: Appointment at National Boat Shows.(Brief article)
January 31, 2008... Adrian Danson has been appointed National Boat Shows commercial director. He will be responsible for sponsorship and commercial partnerships, with a specific emphasis on features for the London Show in January. Other appointments include...

Movers & Shakers: Appointment at Congress Centre.
January 31, 2008... Nadia Jaballah has been appointed senior conference and sales co-ordinator at the Congress Centre. She was previously senior meeting and events sales executive for Thistle Hotel in Euston

Movers & Shakers: Appointment at Oval Events.
January 31, 2008... Chris Garrett has joined Oval Events, the official provider of match day hospitality and conference and events at the Brit Oval. He was previously executive head chef at Rhubarb food design

Movers & Shakers: Appointment at Volume Exhibitions.
January 31, 2008... Charlie Willis has joined organiser Volume Exhibitions' Promotional Marketing show as sales consultant. Managing director Simon Tilley said: 'Charlie is very well known in promotional marketing circles and brings with him 10 years experience in...

Movers & Shakers: Appointment at Newton Abbot Racecourse.
January 31, 2008... Colin Bell has been promoted to head chef at Newton Abbot Racecourse. He said: 'My new menus are for people who appreciate good, tasty, regional food.' The racecourse has two restaurants, the Paddock and the Winning Post

Movers & Shakers: Appointment at Business Design Centre.
January 31, 2008... Sarah Taylor has been promoted to conference co-ordinator at the Business Design Centre (BDC). She was previously project co-ordinator at the venue and before that studied drama and theatre arts at Birmingham University

Movers & Shakers: Appointment at Excel London.
January 31, 2008... David O'Beirne has joined Excel London as commercial director. He was previously managing director of Telegraph Events, working on shows such as The Money Show and The Period Homes and Gardens Show

Movers & Shakers: Appointment at ID.
January 31, 2008... Dan Hall has been appointed brand manager at ID. He will work closely with chief executive Paul Emphremsen, managing director Emma Ede and creative director Steven Workman to devise a marketing strategy for ID

Movers & Shakers: Appointment at Sue Ryder Care.
January 31, 2008... Victoria Glover has been promoted to head of events at healthcare charity Sue Ryder Care. She was previously events manager and grew the events team from scratch two years ago

Movers & Shakers: Appointment at THA Group.
January 31, 2008... Darren Gilbert has become chief executive of the THA Group in a management restructuring. He was previously chief operations manager Kevin Ingram, previously chairman and chief executive, is now chairman and president of global sales account...

Diary: Wizard idea ..(Diary entry)
January 31, 2008... Conference Aston adopted a Harry Potter theme to promote its Aston Business School Conference Centre. Head of Conference Aston Lynne Snow believes corporates that choose Aston University for conferences or training are investing in the...

Diary: Bottom gear ..
January 31, 2008... A race between a man and a Land Rover doesn't sound very fair, but you'd be surprised at the results. During the 2007 MPH shows, Jeremy Clarkson had to drive to the top of a 10m mountain with a 45-degree incline before a mountaineer could...

Diary: No slip-ups ..
January 31, 2008... You know winter has arrived when you're spoilt for outdoor skating choices. The E.ON Ice Rink in Nottingham's Old Market Square was launched on 21 November by Nottingham resident and Olympic champion Jayne Torvill. Set up by the National...

Diary: Here comes stubble ..
January 31, 2008... The women of agency ID had to deal with an office full of hairy men throughout November. But it isn't a new trend that other men have failed to catch on to, its all in the name of charity. Movember, the new name for November, challenges...

Diary: Hard-to-balance sheet ..
January 31, 2008... December's a busy month in the industry with party after party and hangover after hangover. Confex Group kicked off the season on 7 November at celebrity hang-out Paper with its first Confex After Hours event. This series of bashes aims to...

Diary: Eh-oh!
January 31, 2008... Over the hills and far away (well in this case, Wembley) the Teletubbies came out to play. Tinky Winky, La La, Dipsy and Po starred in CBeebies Live at Wembley in December alongside other kids' favourites Postman Pat, the Tweenies and Pingu....

Diary: Trade Secrets.
January 31, 2008... The juiciest gossip from the events and exhibitions industry that some people would rather you didn't know... 1. Who didn't have the correct key to access a new event space, leaving guests on a site visit out in the cold and having to...

Event Solutions: Supplier showcase - Awards and premieres.
January 31, 2008... It's difficult to beat a high-profile film premiere or awards ceremony if you're looking for glitz, glamour and a chance to get close to celebrity guests - but there are practical issues to consider too, writes Clive Walker. GREAT TASTE...

Event Solutions: Show Floor - On Display.
January 31, 2008... Adam Woods casts an eye over four of the hottest developments on the market: a windbreak that doubles as a projection screen, a double-sided banner, an 82-inch LCD TV and an easy-to-stack folding table. Product: Austronet Supplier:...

Event Solutions: Focus on - It'll be all right on the night.
January 31, 2008... The onset of winter means more state-of-the-art projections on prominent buildings, as Adam Woods reports. One tiny consolation that comes with the arrival of winter is the dramatic upsurge in the number of grand projections adorning our...