Marketing Event articles from January 2007

Marketing Event archives from January 2007

From the Editor: A decade of intense effort brought us to the top table.(the new dawn of event marketing)(Editorial)(Brief article)
January 1, 2007... When this publication launched in 1997, the concept of face-to-face marketing via exhibitions was still in its infancy. Strategic event marketing through large-scale production and creative thinking was almost unheard of, aside from the...

Brand Events to turn BBC hit into live event.(British Broadcasting Corp.)('Who do you think you are?' show to be a live event)(Brief article)
January 1, 2007... Brand Events has teamed up with television production company Wall to Wall Productions to turn the six-million viewer BBC1 show Who do you think you are? into a live event. 'Who do you think you are?', headline sponsored by The Daily...

Trainer looks at car giant's event tactics.
January 1, 2007... Power Train teamed up with Mobile Promotions and the recently opened Mercedes-Benz World in Brooklands last month to provide 16 customer relationship managers with a day's training and insight into Daimler Chrysler's event strategy. The...

Tarsus takes control of MCII in pounds 25m deal.(acquisition of Medical Conferences International)(Tarsus Group PLC)(Brief article)
January 1, 2007... Tarsus Group has beaten off stiff competition to acquire US-based organiser Medical Conferences International (MCII) in a deal that is worth pounds 25m. The purchase of an 80% stake in the company that runs three leading exhibitions and...

Fresh RM wine show to take different tack.
January 1, 2007... Organiser Fresh RM is launching a wine show for the on-trade this month. Wine Plus takes place at Olympia from 17-18 January and will cater for restaurateurs and sommeliers working in bars, hotels, clubs, eateries and nightclubs. Fresh RM...

Angle given major NEC role.(National Exhibition Centre Limited's new non-executive chairman)(appointment of Martin Angle)(Brief article)
January 1, 2007... The NEC Group has named Martin Angle as its non-executive chairman. Angle's most recent roles include deputy chairman of Le Meridien Hotel Group and chairman of The Waste Recycling Group. His appointment signals the completion of the...

Excel to host celebration of Star Wars film.
January 1, 2007... IMIE, the organiser of The British International Motor Show, has won a contract to manage the 30th anniversary celebrations of Star Wars on behalf of Lucasfilm and The Cards Group. The Star Wars Celebration Europe festival, scheduled for...

Erotica happy with increase in attendance.
January 1, 2007... Adult lifestyle show Erotica has reported a 30% rise in visitors compared with last year, after 82,000 people flocked to Olympia from 17-19 November. The show partnered with Virgin Radio and charity the Terrence Higgins Trust, and featured...

Concerto start-up to cover entertainment.(Concerto Group's launch of entertainment agency, Full Circle)(Vibration Music)(Brief article)
January 1, 2007... The Concerto Group has joined forces with music specialist Vibration Music to launch entertainment agency Full Circle. The start-up will offer entertainment solutions to the corporate party market and will be based in Concerto's London office....

Mixed results for Haymarket visitor figures.(BBC Good Food Show)(BBC Haymarket Exhibitions Ltd.)(Brief article)
January 1, 2007... The BBC Good Food Show's debut outing in 2006 attracted more than 36,000 visitors to Olympia from 10-12 November. Attendance was up 16.5% compared with last year's event, which took place at Earls Court under the guise of the BBC Festive Good...

Bluewater has go-ahead for events venue.(Bluewater shopping center gets license from Dartford Borough Council)(Brief article)
January 1, 2007... Shopping centre Bluewater has been granted planning permission by Dartford Borough Council for its 5,200 sqm exhibition and events venue. Managers and developers of Bluewater Lend Lease submitted the application early last year (Event,...

Sprout scoops three gongs.(Sprout's hat trick awards at the Eventia Corporate Event Awards)(Brief article)
January 1, 2007... Agency Sprout won a hat trick of trophies at the Eventia Corporate Event Awards on 30 November at The Hurlingham Club, London. Its first award was for Production Agency of the Year. Sprout was rewarded for a host of 2006 projects that...

Hype lays on festive fun for phone retailer.
January 1, 2007... Agency Hype Party Planning organised Carphone Warehouse's Christmas party for 9,000 staff and clients at Alexandra Palace on 25 November. The theme of the party was 'Access All Asia' and featured Chinatown in the West Hall, a...

Hireall on acquisition trail with JHS activity.(Johnson Hospitality Services)(Brief article)
January 1, 2007... Dublin-based event-hire firm Hireall has acquired two divisions of catering and furniture-hire supplier Johnson Hospitality Services (JHS) for an undisclosed amount. Chairman Greg Lawless and business partner Dermot Divilly are the new...

ABC releases support pack.
January 1, 2007... Auditing body ABC has launched a marketing support pack to help event organisers make the most of their ABC figures. The pack provides a step-by-step guide to auditing and highlights the free added-value services offered by ABC membership....

Ormrod takes Ally Pally work for six months.(Shaun Ormrod contracts with Alexandra Palace Trading)(Brief article)
January 1, 2007... Former NEC Group operations director Shaun Ormrod has accepted a six-month contract with Alexandra Palace to help with the sales, marketing and commercial viability of the venue during the drawn-out handover from current local authority...

GSP creates 30 metre Wall of Shame.(Brief article)
January 1, 2007... Up the wall Agency GSP created a 30-metre Wall of Shame installation for charity Shelter from 29 November to 3 December on London's South Bank. It was designed to evoke Shelter's 'Stick it to bad housing' campaign. The public - and...

NEC celebrates 30th anniversary.
January 1, 2007... The NEC celebrated its 30th anniversary with a programme broadcast on BBC1 on 22 November called The Exhibitionists: 30 years of the NEC. Created by Hotbed Media, the programme followed key members of staff during three events staged over a...

Chelsea Flower Show secures sponsorship from Marshalls.
January 1, 2007... The Royal Horticultural Society's Chelsea Flower Show has secured sponsorship for three years from landscaper Marshalls. It will help the organisation advance horticulture through its gardens, events, education programmes and scientific...

CEM Group will return to Bournemouth in 2007.(Bournemouth International Centre)(Brief article)
January 1, 2007... Organiser the CEM Group's Eventful show will return to the Bournemouth International Centre from 9-10 October 2007. After its successful debut in 2006, the show will feature a larger interactive zone. 'Eventful was created to address the needs...

MICE relaunches its online directory.
January 1, 2007... Cluster group London MICE relaunched its online directory of event suppliers during a reception at London's Glaziers Hall. The website, www.londonmice.co.uk, now lists more than 1,000 suppliers and boasts sponsorship from the London Development...

Mansfields launched Jaguar XKR late alst year.(Brief article)
January 1, 2007... Agency Mansfields launched the Jaguar XKR in the town of Frias, northern Spain, late last year. It used a historic structure as a meeting point for 600 international motoring journalists, transforming it for the two-day event with temporary...

Logistik ranks 39th in Virgin Atlantic Fast Track 100.
January 1, 2007... Agency Logistik was ranked 39th on the Sunday Times Virgin Atlantic Fast Track 100 list revealed on 3 December. The table ranks Britain's top 100 private companies with the fastest-growing sales over the past three years. Since 2002, Logistik...

Collins Stewart, headline sponsor for London Boat Show.
January 1, 2007... Collins Stewart, the stockbroker and financial advisory firm, is to be the London Boat Show's headline sponsor for the first time. 'Collins Stewart is joining the London Boat Show at a very exciting time. This year's show is undergoing a major...

Correction.
January 1, 2007... Correction: Trax Portable Access was the main roadways contractor for Reading and Leeds Carling Weekend, not Eve Trakway as reported in Event, November/December.

RPM extends offer with its new arm Phiz.(Brief article)
January 1, 2007... Agency RPM has divided its business into traditional field-marketing services and experiential work, with the launch of its Phiz arm. Phiz will offer services such as auditing compliance, trade motivation, consumer-sampling and mystery...

Museum review sees catering turnaround.
January 1, 2007... The Natural History Museum has cut ties with four of its caterers and added six more to its roster following a cull of the venue's preferred catering list. A tender document, sent out early last year, received 38 pitch enquiries that have...

Blackjack and BD out on tour for Nintendo.
January 1, 2007... Blackjack Promotions has teamed up with agency BD Network to help run a six-month tour of Nintendo's latest games console. The Wii launch tour is visiting 53 sites, including shopping centres, airports and universities. It began on 10...

Sounding off: Part-time efforts can't cut the mustard for experiential.(Live Brand Experience Association's closure)
January 1, 2007... In November 2004, the Live Brand Experience Association (LBEA) was launched in front of 120 people with the stated aim of positioning live brand experience as a mainstream medium. Less than two years later, the LBEA can add three more letters...

Expomedia growing despite MTK set back.(Miedzynarodowe Targi Katowickie)(Brief article)
January 1, 2007... Expomedia Group has reported strong turnover growth for the first six months of the year, despite the tragedy in Poland when the roof of the Katowice International Trade Hall collapsed on 28 January, killing 66 people. The London-based...

Carbon takes on Lyle's work.(Carbon Marketing's sampling campaign for Lyle's Golden Syrup)(Brief article)
January 1, 2007... Carbon Marketing has now embarked upon a nationwide sampling campaign for the Lyle's Golden Syrup brand in order to promote its recently launched Lyle's Golden Spread. The campaign will visit 60 Sainsbury's stores until the end of this...

Ground Zero is delighted with Extreme event.(launch of outdoor sports event, Extreme Dirty Weekend)(Brief article)
January 1, 2007... Fledgling event production agency Ground Zero launched the Extreme Dirty Weekend showcase in Brighton last month. The outdoor sports event, on 9 and 10 September, saw skateboarding and BMX professionals perform stunts on a...

Scissor Sisters took over Travalgar Square.
January 1, 2007... Cutting edge pop band Scissor Sisters took over Trafalgar Square on 16 September for an AIDS charity concert organised by agency Cake. Moto Red Square promoted Motorola's red MOTOSLVR, the first handset to contribute directly to Bono's AIDS...

Reed at top of pile for trade event figures.(Reed Exhibitions UK's report on trade visitors)(Brief article)
January 1, 2007... Reed Exhibitions staged the most trade exhibitions in 2005 (including its share in Fresh RM shows) and enticed the greatest number of trade visitors, according to a report by the Association of Event Organisers (AEO). The AEO 100 charts...

Visit London bash is Roundhouse triumph.(Visit London Awards held at the Roundhouse)(Brief article)
January 1, 2007... The third annual Visit London Awards, held on 23 November, was the largest seated event the Roundhouse has hosted since its pounds 29.7m refurbishment. More than 800 guests were in attendance, according to the venue's in-house event team....

Merger brings Ignition fresh opportunities.
January 1, 2007... Agency Ignition has merged with music firm Harvey Goldsmith Productions to launch an international music and entertainment division. Harvey Goldsmith CBE is now EMEA chairman of Ignition International, while Mark Driscoll, owner of...

Campaign: Adobe Acrobat 8 tour.(live marketing campaign for software firm)
January 1, 2007... Having successfully promoted Acrobat 7 with a UK tour, Adobe decided to repeat the formula with its latest product. Abigail Wills looks at the impact. Software firm Adobe launched Acrobat 7 in 2005 by taking it on tour. The company,...

Showcase: The Visit London Awards.
January 1, 2007... Celebrating all that goes into promoting the capital, this event is gaining in stature each year. Report by Lorraine Francisco. The third annual Visit London Awards had a distinct environmental feel this year, right down to the bonsai trees...

Profile: Damian Norman, DMG World Media.(Daily Mail & General Trust plc)(Interview)
January 1, 2007... Damian Norman - No skier himself, the show manager of DMG World Media's premier ski and snowboard event has avoided the slippery slope with a range of exciting innovations that have enlivened the show and boosted visitor numbers. Damian...

Analysis: An Arabian adventure.(Moving Venue Management milestone in Dubai)(Interview)
January 1, 2007... With anniversaries in the air, one agency talks to Mike Fletcher about its interesting year spent wooing the events management sector in the United Arab Emirates. Moving Venue Management (MVM) directors Kate Bowery and Richard Beggs open...

10th Anniversaries: Happy birthday one and all.
January 1, 2007... Event celebrates some of the people and organisations who are also marking 10 years in this exciting industry. Laura Moody, managing director, Nomadic Display. Laura Moody became managing director at supplier Nomadic Display at the...

10 years of news - Part one: Reports from the front line.
January 1, 2007... Mike Fletcher looks back at the faces and places that made the headlines in Event's early years. 1997: January Marketing Event launches into the events arena with the news that exhibitions grabbed a larger share of marketing budgets than...

The changing landscape: Credit where credit's due.
January 1, 2007... Reaching this symbolic anniversary put us in a reflective mood, so we've called upon 10 experts to calmly ponder the past decade and then reveal what they consider to have been the industry's defining moments. Both of mine are...

Movers & Shakers: Appointment at Arena Seating.
January 1, 2007... John Poyner has been appointed director of international sales and marketing at supplier Arena Seating. 'Arena Seating is the leading event seating company in the UK and I am looking forward to developing new opportunities,' he said.

Movers & Shakers: Appointment at Penguins.
January 1, 2007... Jeremy Learoyd has joined agency Penguins as senior project manager within the conference department. Isobel Rothwell was also appointed office administrator in the sales team.

Movers & Shakers: Appointment at BBC Haymarket Exhibitions.
January 1, 2007... Laura Biggs has been promoted to managing director of BBC Haymarket Exhibitions. Biggs was previously commercial director and successfully combined the BBC's shows Gardeners' World Live, Good Food Summer Festival, and Good Homes Live.

Movers & Shakers: Appointment at NEC Group.
January 1, 2007... Phil Mead will join the NEC Group in January as managing director arenas for the National Indoor Arena and NEC Arena. Mead is currently deputy director of events at the Scottish Exhibition and Conference Centre. Martin Angle was also appointed...

Movers & Shakers: Appointment at P&MM.
January 1, 2007... Antonia Breese has been appointed sales promotion marketing assistant at agency P&MM. Its head of sales promotion Graham Howarth said: 'Antonia will have a key role in supporting the sales promotion department and we are confident she will live...

Movers & Shakers: Appointment at ICC.
January 1, 2007... Geoff Fenlon has been appointed general manager at the ICC and will start in January. 'The venue has a fantastic reputation and it is an honour to become part of the organisation and help achieve even greater heights of success,' he said.

Movers & Shakers: Appointment at Select Services.
January 1, 2007... Simon Flanagan has been appointed event manager at event and exhibition management company Select Services. He was previously operations manager at the Hampton Court Palace Flower Show.

Movers & Shakers: Appointment at Excel London.(Sonal Lakhani)(Brief article)
January 1, 2007... Sonal Lakhani has joined Excel London as marketing executive. Lakhani was previously travel industry marketing co-ordinator at Disneyland Paris. She will report directly to marketing manager Anna Simmonds. 'I am looking forward to the...

Movers & Shakers: Appointment at Epsom Downs Racecourse.
January 1, 2007... Jennifer Gruar has joined Epsom Downs Racecourse as event and leisure sales manager. She was previously business development and revenue manager at Langham Hotels International's Auckland property. Gruar, a keen equestrian enthusiast, said:...

Movers & Shakers: Appointment at Toilet Hire UK.
January 1, 2007... Matt Mussell has been appointed finance director at Toilet Hire UK. 'I am delighted to have been offered this opportunity and am looking forward to being part of the company as it continues to develop, and attempts to become the UK's leading...

Movers & Shakers: Appointment at Iris Experience.(Bryn Matthews)(Brief article)
January 1, 2007... Bryn Matthews has joined agency Iris Experience as production manager. Lisa Maryon has also been appointed senior account manager. Matthews was previously production manager at agency Itch. Iris Experience director Henry Scotland said: 'It's...

Movers & Shakers: Appointment at Hamleys.(appointment of Stella Hartley)(Brief article)
January 1, 2007... Stella Hartley has joined toy store Hamleys as marketing director. Her team will be responsible for increasing sales and global awareness of the brand. She will also devise an international marketing strategy for imminent stores in the Middle...

Services Helpline.(Mini-Marquees)(Brandmagic)(Brief article)
January 1, 2007... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com THE MAGIC TOUCH Q. I am looking for a magician to entertain us at a small corporate event. Can you suggest...

Event Solutions: Serious Stages rescues BBC event after wind batters roof.(Children in Need concert)(British Broadcasting Corp.)(Brief article)
January 1, 2007... An 18-metre Orbit roof and stage system erected for the BBC's Children in Need concert was crushed by high winds just two days before the charity event in Wales on 17 November. Fortunately, the incident occurred at midnight and no one was...

Event Solutions: Liverpool opts for alternative energy.
January 1, 2007... A wind farm on Kings Waterfront will power the pounds 146m Arena and Convention Centre (ACC) Liverpool, due for completion in January 2008. Liverpool city councillors have approved five 20-metre wind turbines close to a terrace near the...

Event Solutions: EFM manages equipment for All Blacks tour.(Exhibition Freight Management)(Brief article)
January 1, 2007... Event freight specialist EFM was in charge of the transportation of equipment for the All Blacks' recent visit to Europe. EFM took charge of the rugby squad's baggage when it landed at Heathrow on 27 October and transferred it to a London...

Event Solutions: Thorns chosen to supply Event Show furniture.
January 1, 2007... Thorns Group has been appointed official furniture supplier for the Event Show, taking place from 24-25 January at Olympia. It is the third time Thorns has supplied furniture for the event. Its Vision Range will be used at the Ion Bar, a...

Event Solutions: Reeds' carpet initiative sees recycling rise.
January 1, 2007... Reeds Carpeting has announced that more than 40% of its carpets supplied in the past four months will be fully recycled. The BBC Good Food Show at the NEC in November, organised by Haymarket Exhibitions, used 40,000 sqm of Reeds' EVO-RIB...

Event Solutions: Bandit Lites supplies lighting for Pussycat Dolls.
January 1, 2007... Bandit Aid Bandit Lites supplied full lighting production for girl band The Pussycat Dolls' first UK tour. The shows took place at arenas including the NEC on 30 November and Wembley on 1 December. The tour also included European dates. The...

Event Solutions: Supplier showcase - Making it alright on the night.(companies way of handling awards and premieres shows)
January 1, 2007... In true celebratory style, awards and premieres rely on eye-catching elements that dazzle guests and create an atmosphere of electric anticipation. Adam Woods looks at companies that will bring these events to life. WEIRD AND WONDERFUL ...

Event Solutions: Focus on - Awards and film premieres.(film premiere production is an essential promotional activity)
January 1, 2007... Premieres and awards shows can be very lucrative but it's still a tough market to work in, says Adam Woods. The niche industry that focuses on film premiere production has benefited in recent years from the movie business's adoption of...