Marketing Event articles from January 2006

Marketing Event archives from January 2006

From the Editor: Lyons' Earls Court decision will put him in the spotlight.(Brief Article)(Editorial)
January 23, 2006... Two relative newcomers who reside at Earls Court will alter the industry landscape during 2006. One stands firmly in the spotlight; the other seeks to distance himself, primarily from the media's glare. Anthony Lyons assumed the role of...

Eye receives a makeover for festive season.
January 23, 2006... British Airways London Eye commissioned agency Innovision to create a winter lighting installation for the Christmas period. The brief required a display suitable for adults and children. It included snowflakes made from foil, and an...

Soar on board of AEO following a reshuffle.
January 23, 2006... Waypoint and Spearhead Exhibition Groups chairman Phil Soar took his place on the board of the Association of Exhibition Organisers (AEO) last month in a reshuffle that has brought in three new members and seen the retirement of Montgomery...

Culinary show extending with Dublin festival.
January 23, 2006... Brand Events has teamed up with Irish organiser Synergy Events to launch Taste of Dublin following the success of its annual Taste of London food festival that takes place in Regent's Park. Taste of Dublin will be staged from 22-25 June in...

Lounge helps EA find an MC for the future.
January 23, 2006... Tasked with finding the country's most talented MC by entertainment software giant EA Games, agency The Lounge staged an X-Factor-style three-month UK hunt, which culminated in a final on 19 November. The Big in the Game finale, at bar 93...

Clarion launches NEC show.(Brief Article)
January 23, 2006... Clarion Events has added a fourth Caravan show to its nationwide portfolio. The International Caravan and Motorhome Expo will occupy halls one to five at the Birmingham NEC from 17-22 October. The Midlands offer sits alongside the...

Castle ice rink available for business hire.(warwick castle)(Brief Article)
January 23, 2006... Warwick Castle is offering exclusive use of its ice rink to corporate groups until 8 January as part of its annual Frost Fair. The fair, which debuted in 2004 and last year opened on 3 December, takes place within the castle's courtyard...

Wine show set to return after a healthy start.
January 23, 2006... Organiser Consumer Exhibitions has hailed its debut The Wine Show London a success after almost 13,000 visitors flocked to the Business Design Centre (BDC) to taste, buy and learn about wines. Features at the show, which took place from...

Investors enter battle for Alexandra Palace.(Brief Article)
January 23, 2006... Three companies are battling it out over a 125-year lease at north London venue Alexandra Palace. Following an extensive marketing campaign to promote the venue to potential investors, the Business Design Centre Group, Earls Court and...

Smyle's effort helps teenage cancer charity.
January 23, 2006... Agency Smyle helped the Frank Lampard Teenage Cancer Trust raise more than pounds 500,000 by staging a charity fundraiser on behalf of the Chelsea footballer and clothing entrepreneur Karen Millen in late November. The event at Old...

2005 ends well for Hospital.
January 23, 2006... The Hospital, a Covent Garden members' club, recording studio, restaurant and art gallery funded by American investor Paul Allen, reported a strong end to 2005 with a series of high-profile events. On 25 and 26 November Kodak held its Kodak...

Sprout's show climaxes year for Renault F1.
January 23, 2006... Agency Sprout helped Renault F1 to celebrate winning the 2005 Drivers and Constructors Championships with an event for 500 sponsors, staff and press at the Renault Communications Centre in Paris. The event on 30 November opened with audio...

Stella's casino party ends its movie season.
January 23, 2006... Stella Artois' four-month series of film screenings in 2005, which was handled by an external agency for the first time, concluded with a lavish event at the Waterfront Hall, Belfast on 18 November. Exposure transformed the Irish venue into...

ITMA and CEA sign on the dotted line at last.(incentive travel and meetings association)(corporate events association)(Brief Article)
January 23, 2006... The Incentive Travel and Meetings Association (ITMA) has finally completed its merger with the Corporate Events Association (CEA) to form industry body Eventia. Following an EGM on 22 November the ITMA members agreed the new name and...

Stars support quake benefit.
January 23, 2006... The Royal Albert Hall played host to the Pakistan Earthquake Appeal Concert and Fashion Show on 13 December, organised by Asia House and promoter the Asian Music Circuit in association with the Pakistan Britain Trade and Investment Forum. ...

TRO roadshow for KPMG is hit with students.(Brief Article)
January 23, 2006... Agency TRO teamed up with KPMG at the end of last year for a roadshow as part of the business advisor's graduate recruitment scheme. The roadshow visited 19 universities, aiming to recruit 800 graduates. KPMG registered almost 5,000...

World Cup Winner.
January 23, 2006... The Mice Group's Germany subsidiary Mice Concept 26 was behind the hall decor and layout design for the FIFA World Cup Draw on 9 December last year, which was held at the Congress Centre in Leipzig. The event attracted a global TV audience of...

In Brief: NEC Group appoints MGM Mirage.
January 23, 2006... The NEC Group has appointed US-based entertainment company MGM Mirage in its bid to develop the Birmingham site with plans that may see a casino complex built, if a licence is granted after the Gambling Bill reform later this year. The...

In Brief: First show organised by Stadium Experience to take place.
January 23, 2006... The first Stadium Experience Venue Show, organised by the Stadium Experience, will take place on 19 January at Chelsea FC's Stamford Bridge stadium. The show aims to highlight business opportunities at football grounds in the UK and will...

In Brief: Cotton appointed director of London International Exhibition Centre.(Vanessa Cotton)(Brief Article)
January 23, 2006... Excel London managing director conferences and events Vanessa Cotton has been appointed as a director of the London International Exhibition Centre. Cotton, who joined Excel in September 2004, said: 'I am honoured to have been elected to the...

In Brief: Jack Morris receives OBE.
January 23, 2006... Business Design Centre chairman and chair of governors at City and Islington College Jack Morris received his OBE for services to further education at Buckingham Palace last month. Morris joined his family's business, the Business Design Centre...

In Brief: Cavendish Hospitality appointed as agent for Rugby World Cup.
January 23, 2006... Cavendish Hospitality has been appointed official hospitality agent for the 2007 Rugby World Cup. The tournament takes place in France from September to October next year and the range of packages available will include Follow Your Team and...

In Brief: Firestar launches products.
January 23, 2006... Firestar Event Marketing launched two products for the Tractor and Groundcare division of Japanese supplier the Kubota Corporation with an event on 6 December at Five Lakes Resort and Spa in Maldon, Essex. The new ride-on mower and compact...

In Brief: The Roundhouse chosen to host event.(roundhouse products inc)(Brief Article)
January 23, 2006... The Roundhouse, which is currently undergoing a pounds 28m refurbishment and will re-open in the spring, has been chosen to host the third Visit London Awards, scheduled to take place on 23 November. Visit London commercial director David...

Country Living show keeps its visitors happy.(Brief Article)
January 23, 2006... The Country Living Christmas Fair attracted more than 24,000 shoppers to its eighth outing at the Business Design Centre in November, and visitors were treated to debut features including wine tasting and free spa treatments. Initial show...

Clotheshow Live puts focus on a trendy city.
January 23, 2006... Dress Up Day, a joint venture with Marketing Birmingham and the city's Bull Ring and Mailbox precincts, was just one of a host of new initiatives at Clotheshow Live 2005. The event, on the opening Friday of Clotheshow Live 2005, was a bid...

Microsoft uses concept home from PCI Fitch.
January 23, 2006... Microsoft UK is showcasing its digital lifestyle solutions for businesses and family life with a concept house by agency PCI Fitch. The Life2 house has been built within a former school in Chelsea Harbour and will remain open to visitors by...

COI adds companies after review of roster.
January 23, 2006... The Government's Central Office of Information (COI) has completed the review of its events, exhibitions and technical services roster and added eight companies. The roster, last reviewed in 2002, now comprises 94 companies from every...

ATE launching visitor event.(Brief Article)
January 23, 2006... The debut Visitor Experience Show, organised by ATE, will launch at Earls Court from 24-26 January. The three-day event will highlight new and innovative ways for tourist, leisure and family attractions to boost profits. It will feature a...

Dmg forced to cancel London outdoor show.
January 23, 2006... Dmg World Media has decided to axe its Outdoor Adventure Show following a strategic review. The three-day event was due to take place at Olympia from 17-19 February and more than 20,000 outdoor enthusiasts were expected to attend. ...

Head Hunter.
January 23, 2006... Organiser Angel Music Group(AMG) is launching a festival called HiFi and is on the hunt for a headline sponsor. The 25,000-capacity event will take place on 27 May at the Matfen Estate near Newcastle upon Tyne. AMG is staging two Global...

In my View: The smartest will survive as our industry evolves in 2006.
January 23, 2006... Last year was a difficult but fluid time for our business - trading was competitive, expensive and tough. I don't know of one agency that has not been ridiculously busy, and in contrast I don't know of many that are satisfied with their...

International: Visitors flock to Reed design show in Tokyo.(Brief Article)
January 23, 2006... Reed Exhibitions launched 100% Design Tokyo in November following the show's annual 2005 outings in London and Moscow. Held in a temporary structure at the central Tokyo Jingu Gaien site, the six-day show enticed 67,000 contemporary design...

International: Dubai plans to develop Trade Centre facility.(dubai world trade centre)(Brief Article)
January 23, 2006... The Dubai World Trade Centre (DWTC) site is poised to undergo a Dh16bn (pounds 2.5bn) redevelopment that will include the addition of further exhibition facilities, hotels and office space. The planned changes are expected to take from...

International: Simply Group China Expo is huge success.(Brief Article)
January 23, 2006... The Simply Group launched its Confectionery Manufacturing Expo show in Shanghai from 15-16 November last year and attracted nearly 3,000 visitors. 'The event was so successful we were asked to extend the opening hours on the first day to...

Analysis: End of the cold spell?
January 23, 2006... Will the sudden popularity of outdoor ice rinks result in a saturated market, asks Lorraine Francisco. A few years ago, the only temporary outdoor ice rink in the winter season was at Somerset House. However, last year a flurry of agencies...

Exhibiting: Sell benefits, not just features.
January 23, 2006... Make sure that visitors to the stand are very clear about the potential benefits of your products - it's where their real value lies, says Simon Naudi. Consider the following option: what would you rather be, the envied and popular owner...

Special Report: Sustainability - The management of resources.
January 23, 2006... Sustainability is coming onto the industry radar and cannot be ignored, writes AEO project director John Sanders. Love it or hate it, the issue of sustainability is climbing the industry agenda and over the next few years it is expected to...

Focus on: Temporary access solutions.
January 23, 2006... Everything from garden shows to rock concerts requires efficient and user-friendly access, says Mike Fletcher. Experienced event organisers requiring temporary and portable access solutions tend to use one of five largely unsung heroes of...

Live Issue: Jack Morton Worldwide - Grand slam performance.(Company Profile)
January 23, 2006... Jack Morton Worldwide is being lauded for its award-winning activities, but is not content to rest on its laurels. Claire Bond takes a look at an agency determined to build upon its success in 2006 with more exciting work. The past year...

Campaign: BT's The Phone Book.
January 23, 2006... Building upon last year's Living by the Book campaign, agency Brando put people in boxes to promote BT's 2005 directory, writes Lorraine Francisco. When illusionist David Blaine locked himself in a Perspex box for 44 days, few predicted...

Showcase: Santa Land.(Trend and Culture create Christmas event at Earls Court)
January 23, 2006... Children of all ages came to Earls Court to try and rescue Christmas. Mike Fletcher reports on the debut visitor experience. Children were asked to come to Earls Court in December and help save Christmas. Santa had lots of gifts to deliver...

Profile: Claire Lawson, the Brewery.(Interview)
January 23, 2006... Claire Lawson has been general manager at the Brewery for four years but her enthusiasm shows no sign of diminishing, especially in light of the praise being heaped upon the venue. Mike Fletcher talks to a woman at the top of her game. ...

London venues: Window of opportunity.(feasibility of an International Convention Centre in London)
January 23, 2006... An International Convention Centre could help London recapture its status for global events. As a destination for large international events, London currently languishes in the darker depths of the industry league table. According to the...

Coastal Venues: A warm welcome awaits.
January 23, 2006... Coastal venues are great in summer, but what happens when the temperature drops, asks Lorraine Francisco. Anyone who has stepped outside this winter will realise, as predicted, that we are suffering one of the coldest winters in ten years....

Show Preview: The Event Show.
January 23, 2006... Lorraine Francisco offers an essential round-up of the highlights visitors can expect to enjoy at this year's event industry exhibition. Now in its 16th year, The Event Show will take place from 25-26 January at Olympia in London. 'More...

Northern Ireland: The green light.
January 23, 2006... With its political troubles fading into the background, Northern Ireland is becoming a tempting location for event organisers, writes Adam Woods. The short distance between mainland Britain and Northern Ireland - just 13 miles at the Irish...

The Netherlands: Enhancing the experience.
January 23, 2006... With an excellent location and an advanced infrastructure, The Netherlands is challenging the rest of Europe for tourism business, says Jane Stanbridge. As a European event destination, Holland has a multitude of attractions. ...

Movers & Shakers: Appointment at RPM.
January 23, 2006... Cameron Day has been appointed as new business director at agency RPM. Day was previously at agency The Works for five years, where he handled accounts such as Heineken and BT.

Movers & Shakers: Appointment at Zibrant.
January 23, 2006... John Kelly is the new head of marketing at agency Zibrant. The role is part of a programme of restructuring within the Zibrant marketing team, and Kelly will report to Zibrant sales and marketing director Fay Sharpe.

Movers & Shakers: Appointment at Upper Street Events.
January 23, 2006... Paul Byrom has been appointed as head of the Business Design Centre Group's organising arm Upper Street Events. He joined the company as head of marketing in 2003, and has been acting head of Upper Street Events for six months.

Movers & Shakers: Appointment at MJM.
January 23, 2006... Karen Kadin has been named as MJM account development director, after having been at MJM's New York office since 2001. Kadin has worked in the financial services and advertising industries, at agency J Walter Thompson as account manager, and...

Movers & Shakers: Appointment at Royal Horticultural Halls.(Phil Mowat joins staff)(Brief Article)
January 23, 2006... Phil Mowat has joined the Royal Horticultural Halls as events business development executive. He previously worked in event management at the Brewery. At the Royal Horticultural Halls Mowat will focus on attracting new exhibitions, and is...

Movers & Shakers: Appointment at The Lounge.(Hannah Vicary becomes project manager)(Brief Article)
January 23, 2006... Hannah Vicary has been appointed as project manager at agency The Lounge. Vicary previously worked as a roadshow marketing co-ordinator at investment firm Goldman Sachs. At The Lounge she will be organising promotions, managing events and...

Movers & Shakers: Appointment at Athene Publishing.
January 23, 2006... Terry Chellew has joined Athene Publishing's Credit 06 Conference and Exhibition as exhibition director. The new event, to take place from 11-12 May at the Queen Elizabeth II Conference Centre, will feature an interactive conference debating...

Movers & Shakers: Appointment at Clip Display Services.(Paul Tomlinson is appointed as northern trade development manager in clip display services)(Brief Article)
January 23, 2006... Paul Tomlinson has been appointed as northern trade development manager at supplier Clip Display Services. This is a new role for the company and will involve Tomlinson targeting agencies that supply large corporations with a complete...

Movers & Shakers: Appointment at Haymarket Land Event.(Brief Article)
January 23, 2006... Geoff Burgess has been recruited as event presenter to manage Haymarket Land Event's Smithfield show. Burgess was previously chairman of the Smithfield show in the early 1990s, and has been chief executive of the Royal Smithfield Club for the...

Movers & Shakers: Appointment at Fresh.(Jo Wells is appointed as accounts manager in Fresh)(Brief Article)
January 23, 2006... Jo Wells has joined agency Fresh as account manager. She was previously Quest Software European marketing manager. Other appointments at Fresh include Liz Dodds as account executive, joining from agency BJL, and Dan Forster, who will head up...

Movers & Shakers: Appointment at UFI.
January 23, 2006... Cliff Wallace has been elected as a vice-president of UFI, the global association of the exhibition industry. Wallace has held the position of managing director of the Hong Kong Convention and Exhibition Centre for the past eleven years, and...

Services Helpline.
January 23, 2006... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com AERIAL VIEW Q: I noticed in your October diary page a story with a picture about the Midlands Police...

Diary: Cult of personalities ..
January 23, 2006... It would seem the UK is ripe for a Church of Scientology recruitment drive. If successful, the 'cult' will wish to retain its links with Arena Structures because the supplier is planning a bigger version of its Tensioned Fabric Structure...

Diary: Trade Secrets.
January 23, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which trade association now has its very own song, performed by its directors at a recent event? 2. Which...

Diary: Service provider ..
January 23, 2006... AOL staff were recently treated to a luxury butler service, with brunch at their desks, as a thank-you for their hard work and to promote opportunities within the company. Other treats included 40 prize presentations, luxury toiletries in...

Diary: Arrest is history ..
January 23, 2006... Agency Loewybe territory manager Declan Brennan spent a night in jail for mistakenly being involved in a dodgy deal when exchanging vouchers with a fellow territory manager in a lay-by on the M42. The unfortunate incident was broadcast to...

Diary: Thinnest ice ..
January 23, 2006... Beware - if your girlfriend asks you to take her ice-skating, she may be dropping hints. Although a little cliched, outdoor ice rinks are popular for wedding proposals, as the new Tower of London Ice Rink discovered after a flurry of...

Diary: Beast in show ..
January 23, 2006... Dragging shadow puppetry out of the living room and onto a whole new plateau, Walsall Council used visual solutions company Christie to project huge light images of animals across a small lake onto trees opposite. The Animal Magic theme...

Diary: Mistletoe and Whine.
January 23, 2006... Cliff Richard, pictured with the remainder of his fan base, all 100 of whom queued for seven days ( was that really necessary?) to ensure they got tickets for the Wembley Arena leg of his Here and Now arena tour. 'Bus-pass, pipe and slippers?...

Solutions: Editor's letter.(Editorial)
January 23, 2006... Event magazine has opted to start a new year with a new monthly section, focusing on a side of the events industry that is brimming with unsung heroes. The event supplier sector witnesses an astonishing versatility of work that ranges from...

Solutions: Endorsed by the experts ..
January 23, 2006... ROBIN CARLISLE, MANAGING DIRECTOR, MOBILE PROMOTIONS Carlisle's company Mobile Promotions has worked with a variety of clients and agencies since its inception more than 20 years ago. Many of the company's longest-standing clients entrust...

Solutions: Mojo protects stage at Oasis stadium show.
January 23, 2006... Mojo Barriers installed a new crowd control barrier design for last month's Noise and Confusion concert, featuring Oasis, at the Millennium Stadium Cardiff. It followed a surge during the Oasis show at Manchester Stadium on 2 July that...

Solutions: Arena brings comfort to Music Hall of Fame.
January 23, 2006... Alexandra Palace commissioned the services of supplier Arena Seating when it hosted the second annual UK Music Hall of Fame event late last year. Arena was brought on board to provide varied seating solutions for the event that took place...

Solutions: Sunbaba adds details for Red Bull Rail Storm.
January 23, 2006... Supplier Sunbaba provided 1,700sqm of fabric for agency Bliss Events' Red Bull Rail Storm urban snowboarding contest in Trafalgar Square on 20 November 2005. The company created digital printed scaffold wraps on its UltraMesh fabric to...

Solutions: Twickenham buys Roka bars.(Brief Article)
January 23, 2006... Twickenham Stadium has acquired six new bars from Roka UK. The Twickenham Experience-branded bars have been installed in various positions around the stadium and will be used in addition to the venue's existing bars, to improve revenues and...

Solutions: TPA delighted to receive its training gong.(trax portable access)(Brief Article)
January 23, 2006... Supplier TPA Trax Portable Access received a National Training Award for outstanding achievement at the 19th National Training Awards UK winners' ceremony on 29 November at London's Guildhall. More than 700 companies entered the awards,...

Solutions: GL Events' new division offers interiors work.
January 23, 2006... Supplier GL Events Owen Brown has launched its linings division, an in-house interior design service that is headed by Rob Mackay. The team can provide a bespoke interior within one of its temporary structures or a fixed venue. ...

Solutions: Supplier Showcase - Awards and premieres.
January 23, 2006... Few occasions generate as much glamour and excitement as high-profile events. Mike Fletcher and Claire Bond take a look back at some of 2005's finest, and highlight the companies that made them all possible. KISS AWARDS The debut Kiss...