Marketing Event articles from January 2005

Marketing Event archives from January 2005

From the Editor: Can anyone retrieve motor show from back of sofa?(Brief Article)
January 7, 2005... UK motor shows have long been problematic creatures. The Society of Motor Manufacturers and Traders (SMMT) signalled its intent to get out of organising the Birmingham-based biennial event back in 2000 when it announced a major review. It...

BT joins forces with Capital FM for Phone stunt.(Brief Article)
January 7, 2005... Agency Band and Brown Communications ended its Living by the Book regional campaign for client BT with an event in Covent Garden during December. BT's The Phone Book linked up with London radio station Capital FM to stage a David...

Campbell quits Visit London to head up Dome.(Campbell, David joins as CEO of Anschutz Entertainment Group)(Brief Article)
January 7, 2005... Visit London chief executive David Campbell is to quit the tourism body at the end of March to take on a role with the owners and developers of London's Millennium Dome. Campbell is to join Anschutz Entertainment Group (AEG) UK, which also...

Birmingham motor show up for grabs.(Brief Article)
January 7, 2005... Three consortia of the UK's biggest exhibition venues and organisers are going head to head for the 2006 Motor Show contract. Earls Court & Olympia with Clarion Events, Haymarket Exhibitions with the Birmingham NEC, and Excel with London...

Incentive World cut by Reed.(Reed Exhibitions )(Brief Article)
January 7, 2005... Reed Exhibitions UK has axed Incentive World and decided instead to focus on its sister exhibition the National Incentive Show. Reed Exhibitions cited the need to offer a single event in the promotions and motivation sector as the reason...

Ultimate loses out on venues for Christmas.(Ultimate Experience )(Brief Article)
January 7, 2005... Event organiser The Ultimate Experience has lost two venues from its 2005 Christmas party roster. Mask Event Design and Production beat the agency to host festive parties at Old Billingsgate Market in a recent pitch, while City-based venue...

Haymarket to go it alone on BBC Good Food.(Brief Article)
January 7, 2005... Haymarket Exhibitions has cut its ties with Single Market Events (SME) over the running of the BBC Good Food Show and The Festive BBC Good Food Show. Seven SME sales staff have left the company and joined Haymarket Exhibitions to continue...

Upward move for Shepherd at Mice Group.(appointment)(Brief Article)
January 7, 2005... Brian Shepherd has replaced Michael Curley as chief executive of agency Mice Group. Shepherd joined the company's international division in 2002 having previously worked at rival agency WPP. Curley will continue as chairman after stepping...

NEC changes position on piazza plans.(Brief Article)
January 7, 2005... The NEC has confirmed plans to develop a lakeside leisure and entertainment complex following chief executive Andrew Morris' decision to shelve the piazza redevelopment. The piazza area of the venue will now only be upgraded with general...

DNA shines at CEA Awards.(Corporate Event Association)(Brief Article)
January 7, 2005... Agencies DNA Productions and The Ultimate Experience, plus caterer Sodexho Prestige, walked away with a clutch of trophies at the Corporate Event Association (CEA) Awards 2004. More than 420 guests saw DNA Productions awarded four prizes on...

Turret completes MBO with plans to expand.(Management buyout)(Brief Article)
January 7, 2005... Turret RAI has returned to its original name Turret Group following the completion of a management buy-out at the end of October. Chairman Richard Hease and finance director Ian Garmeson led the buy-out from the Dutch RAI Group after nine years...

EMA sponsor deadline end of this month.
January 7, 2005... Potential sponsors for the 2005 MTV Europe Music Awards (EMA), to be staged in Portugal on 3 November, will find out at the end of this month what promotional opportunities exist and which of last year's sponsors have re-booked. L'Oreal...

Water-borne birthday bash for Eurostar.(SML)(Brief Article)
January 7, 2005... Agency SML organised Eurostar's tenth birthday celebrations, held for its passengers, in November. SML created a series of concurrent events at six of Eurostar's main terminals, including Waterloo, Brussels and Paris, and kicked off the...

Research next step for LBEA after launch.(Live Brand Experience Association)(Brief Article)
January 7, 2005... The Live Brand Experience Association (LBEA) has attracted over 25 new members following its official launch in November. The launch at London's 30 Gresham Street followed a seven-month consultation with its 12-member steering committee and...

Showcase to hit the red zone.(Brief Article)
January 7, 2005... International Confex has introduced a Special Events Showcase for the 2005 event, which takes place next month at Earls Court. The new feature area will be sponsored by londonlaunch.com and will be located in the red zone, which hosts...

Buoyant travel market helps WTM figures.(Brief Article)
January 7, 2005... Reed Travel Exhibitions' World Travel Market marked its 25th anniversary with an increase in both visitors and exhibitors. Unaudited figures from the four-day show, held at Excel in November, suggest visitor numbers were up by 3% to 46,435...

Feed the world.(Eat to the Beat )(Brief Article)
January 7, 2005... Catering company Eat to the Beat was called on to feed the 250 artists, crew and media during the recording of charity single Band Aid 20 in November. Blur's Damon Albarn lent a helping hand. A number of Eat to the Beat's suppliers, such as Red...

In Brief: The London Boat Show features waterscape.com attraction.(Schroders London International Boat Show)(waterscape.com)
January 7, 2005... The 2005 Schroders London International Boat Show will again feature the waterscape.com Inland Waterways Attraction following the success of the area at last year's exhibition. The attraction is sponsored by British Waterways and the...

In Brief: Renault UK appoints TRO.(Brief Article)
January 7, 2005... TRO has been appointed by Renault UK to manage its outdoor events programme. TRO will co-ordinate the car manufacturer's involvement at over 200 dealer events a year throughout the country. Renault has briefed TRO to design and build three...

In Brief: Eschmann Equipment retains Mansfield.(MEDICA show)(Brief Article)
January 7, 2005... Mansfields has been retained by UK medical and dental equipment supplier Eschmann Equipment. The agency will produce a live event, exhibition and digital media presence to support the supplier's future product lines as well as develop a...

In Brief: Ascot Racecourse has given event go-ahead.(Brief Article)
January 7, 2005... Ascot Racecourse has given the go-ahead for an event that will screen the 2005 race meeting. Royal Ascot in the City will be held at the Honourable Artillery Company from 14-17 June. The announcement comes with Ascot Racecourse currently under...

In Brief: Beyond Events stages Media Employer of the Year awards.(Brief Article)
January 7, 2005... Beyond Events staged the Media Employer of the Year awards on behalf of Pathfinders, part of the Angela Mortimer recruitment agency. The event took place on 17 November at the recently opened Soho Hotel and concluded the first six months of...

In Brief: Born Free Foundation receives trailer.(Brief Article)
January 7, 2005... David Wilson's Trailers has donated a merchandising unit to the Born Free Foundation charity. The trailer will be used primarily at music concerts during 2005. Born Free raises money to enable animal rescues and wildlife protection. Meanwhile,...

In Brief: Appointment at WH Smith.(Finch, Richard)
January 7, 2005... Richard Finch, former Sure Field Marketing managing director, has joined the news wholesale division of WH Smith to head up its agency WH Smith In Store. Taking on a newly created managing director role, Finch will develop the four-year old...

London losing millions says Commission.(Brief Article)
January 7, 2005... London turns away up to pounds 27m in events business every year and is in desperate need of a 3,000-5,000 capacity International Convention Centre (ICC). These were the initial findings from the demand study completed by consultant Grant...

IOC helps wield axe on Ally Pally's fencing bid.(Brief Article)
January 7, 2005... Alexandra Palace has been dropped as the host venue for fencing from the London 2012 Olympic bid. The north London venue was earmarked to host the sport in the original bid but was omitted from the final proposal submitted to the...

Toptable site signs up with Venue Expo.(toptable.co.uk)(Brief Article)
January 7, 2005... Exposure Event Creations, organiser of launch eventLondon Venue Expo, has teamed up with online restaurant and party booking agency toptable.co.uk in a bid to strengthen its marketing campaign. Toptable will promote the show, which will run...

In my view: 'Event marketing' survives dinner party litmus test.
January 7, 2005... At a recent dinner the question of 'what do you do?' came up. When faced with this situation I will typically give one of two answers. The longer response is where I try to explain to a dinner companion what event marketing is. Experience has...

Montgomery events secure with SA deal.(Brief Article)
January 7, 2005... A consortium headed up by UK organiser Montgomery Exhibitions has bought South Africa's largest exhibition venue. The consortium, of which Montgomery holds a 75% stake, purchased Expo Center NASREC in Johannesburg in November 2004 for an...

HR service launched for SMEs.(Small and medium sized companies)(Brief Article)
January 7, 2005... Two industry stalwarts have launched a dedicated human resources consultancy for the events industry called Grapevine HR. Trainer Grania Sweeting and consultant Sarah Webster are offering a range of HR-related services to SME businesses...

New events suite opens in West End.(Brief Article)
January 7, 2005... London venue Congress Centre has expanded with the opening of a new event space. The Bedford Suite, situated around the corner from the centre near Tottenham Court Road, offers a boardroom with high-tech presentation facilities, a studio...

Mark of respect.
January 7, 2005... Agency The Bank staged a Remembrance Day spectacular for client Shell UK, in conjunction with the Royal British Legion. Two WWII Dakota bombers released 3 million poppies over the Thames while Essential Lighting and projection agency ETC UK set...

AEC launches guide to help protect intellectual property.(Association of Exhibition Contractors )(Brief Article)
January 7, 2005... The Association of Exhibition Contractors (AEC) has launched an advisory guide for suppliers wanting to know more about design copyright. The AEC Design Plagiarism Guide also explains the options available to members who have had stand designs...

Melville Plus offers bespoke solutions.(Brief Article)
January 7, 2005... Service supplier Melville has launched a division to co-ordinate complete event packages for customers. Melville Plus is aimed at production companies and draws on all branches of Melville and its sister company, Arena Event Services Group, to...

Showsec to control Earls Cour t crowds.(Brief Article)
January 7, 2005... Service supplier Showsec has signed a two-and-a-half-year contract to provide Earls Court with crowd-management services. The company has for the past two years managed front-of-house security and stewarding for the venue. Showsec is...

Imagination launches Potter DVD.(Brief Article)
January 7, 2005... Agency Imagination produced the third Harry Potter DVD launch in November, on behalf of its client Warner Home Video. The evening event took place at the Society of the Middle Temple in London and was attended by more than 800 guests. The...

Tussauds opts for Sledge to create spark.(Brief Article)
January 7, 2005... Sledge has been appointed by The Tussauds Group to devise a series of events across the operator's visitor attractions, which include Thorpe Park and Chessington World of Adventures. The first event will be in March, when the theme parks...

Start-up buys into City list with takeover.(Start-up event management agency Monkleigh has completed its second acquisition in the past three months)(Brief Article)
January 7, 2005... Start-up event management agency Monkleigh has completed its second acquisition in the past three months. The purchase of agency First Corporate Events by the AIM-listed company will give it access to a City-based client list including...

Analysis: MTV moves to stadium.
January 7, 2005... MTV's Europe Music Awards have been a boon for contractors. So how will the decision to move to a stadium in 2005 affect them? Mike Fletcher investigates. MTV Networks Europe has revealed that the 2005 MTV Europe Music Awards (EMA) will...

Research file: Visitor groups identified.
January 7, 2005... A recent study shows that event visitors can be broken down into five categories. Mike Fletcher looks at how exhibitors can attract more from the ones that matter. Exhibition visitors fit into five distinct categories, according to...

Live Issue Technology: Net worth clear for all to see.
January 7, 2005... Technology, particularly that made possible by the Internet, is playing an increasing role in the lives of today's event professionals. Adam Woods reports. When online technology really began to flash its teeth in the final years of the...

Profile: Alastair Gornall.(Biography)
January 7, 2005... Alastair Gornall believes his background in the military, coupled with 20 years in the PR and marketing industries, has equipped him for the hot seat at Reed Exhibitions UK. And, he tells Claire Bond, walking the dog helps too. Military...

Showcase: Clotheshow Live.
January 7, 2005... Jeff Banks and the BBC may be long gone but Clotheshow Live is still going strong. Abigail Wills reports from the catwalk. When Clotheshow Live launched in 1988, it was a brand extension of a successful television programme and magazine. A...

Staffing: People power.
January 7, 2005... Sourcing promotional staff can be difficult. But, as Claire Bond discovers, there are now specialist agencies that ensure the faces fit the brand. When it comes to event marketing, you never get a second chance to make a first impression....

The Event Show: Show preview.
January 7, 2005... Olympia hosts the third annual Event Show at the end of the month, offering access to over 250 specialist exhibitors. Claire Bond reports. Last year's show attracted 4,677 visitors (ABC audited), marginally less than 2003's figure of 4,917....

Northern Ireland: Northern Irish exposure.
January 7, 2005... With the Troubles behind it, Northern Ireland is fast becoming an events hot spot, reports Stuart Derrick. After nearly three decades of negative publicity surrounding the Troubles, Northern Ireland is reaping something of a peace dividend....

Mobile Units: Reinventing the wheels.(Company Profile)
January 7, 2005... In mobile event management a change is not just as good as a rest - it's better. Adaptability is the key for fleet trailers and their longevity highlights the wide range of uses they offer to clients. Mike Fletcher takes the wheel. ...

London Venues: All change please.
January 7, 2005... Various legislative changes - not to mention the Olympic bid - could transform London's exhibition spaces in 2005. Abigail Wills reports. The Gambling Bill The controversial Gambling Bill has great pertinence to many London venues....

Movers & Shakers: Appointment at E2B.(Brief Article)
January 7, 2005... Alastair Mackenzie has been appointed logistics operations director for the logistics division of The Global Infusion Group, E2B. Mackenzie has worked previously with drinks giants Red Bull and Innocent Drinks and has been brought on board to...

Movers & Shakers: Appointment at Avanti Screenmedia Group.(Stuart Chambers and Oliver Wilson)(Brief Article)
January 7, 2005... Stuart Chambers and Oliver Wilson have joined services supplier Avanti Screenmedia Group as retail screenmedia sales director and on trade sales director, respectively. Chambers has worked on the successful initiation of five digital media...

Movers & Shakers: Appointment at Sledge.(Neil Mason)(Brief Article)
January 7, 2005... Neil Mason has been appointed creative director at marketing agency Sledge. Most recently he worked as a creative partner at Odd consultancy where he worked directly with clients involved with 3D branding and advertising. In his new role Mason...

Movers & Shakers: Appointment at Crown Venue Catering.(John Wolbers)(Brief Article)
January 7, 2005... John Wolbers has been appointed operations director of Crown Venue Catering. Wolbers' previous projects include serving as manager of food service at the Sydney Olympics as well as working as director of operations at Chelsea Village.

Movers & Shakers: Appointment at London's Congress Centre.(Zoe Parker)(Brief Article)
January 7, 2005... Zoe Parker joins London's Congress Centre as a conference administrator. She previously worked in Melbourne as party planner for Marriner Theatres.

Movers & Shakers: Appointment at Mayridge.(Sarah Cox)(Brief Article)
January 7, 2005... Sarah Cox has been appointed exhibition manager for Mayridge at financial services event, Sibos. Cox joins from Touchstone Exhibitions and Conferences where she worked with clients the European Commission and the British Chambers of Commerce as...

Movers & Shakers: Appointment at Virgin d3.(Dan Gordon)(Brief Article)
January 7, 2005... Dan Gordon has joined brand experience agency Virgin d3 as head of events, production and creative. Having previously worked with clients including Sony, Renault, Rowntrees and Boots, Gordon will be handling campaign events for Siemens Mobile,...

Movers & Shakers: Appointment at Association of Exhibition Organisers.(Neil Walker)(Brief Article)
January 7, 2005... Neil Walker has joined the Association of Exhibition Organisers as marketing and PR manager. To date, Walker's portfolio of events has included organising the British Open Squash Championships and the International Marine Purchasing Association...

Movers & Shakers: Appointment at Eat to the Beat.(Gelsomino Picciuto, Emma Linzell and Kate Prince )(Brief Article)
January 7, 2005... Gelsomino Picciuto, Emma Linzell and Kate Prince have taken on new positions at caterer Eat to the Beat. Picciuto has been appointed assistant operations manager, taking responsibility for the film and TV work within the group. Linzell moves...

Movers & Shakers: Appointment at Vinopolis.(Nathan Trustam appointed as head chef in Taste Vinopolis)(Brief Article)
January 7, 2005... Nathan Trustam has joined South London venue Vinopolis as head chef of its catering arm, Taste Vinopolis. Trustam previously worked as head chef and manager at The Royal Pharmaceutical Society of Great Britain.

Movers & Shakers: Appointment at NEC Group.(Guy Dunstan and Steve Walton)(Brief Article)
January 7, 2005... Guy Dunstan and Steve Walton have taken on new roles at the NEC Group. Dunstan has been promoted to arenas sales and planning manager, after eight years with the company. Walton joins the team as arenas account manager, having served previously...

Movers & Shakers: Appointment at Venuemasters.(John Clayton)(Brief Article)
January 7, 2005... John Clayton has been appointed chairman of Venuemasters. On the board since 2003, he has assisted in the company's strategic development. Clayton previously worked for 13 years at the University of Wales, Bangor.

Movers & Shakers: Appointment at LoewyBe.(Cathy Lowe)(Brief Article)
January 7, 2005... Cathy Lowe has joined experiential and field marketing agency LoewyBe as business development manager. Lowe joins from agency RPM where she worked with clients Unilever, Mars and Constellation Wines. She joins Andrew Mitchell who was appointed...

Event Marketplace: Services Helpline.
January 7, 2005... Hitting the bull Q: I need to find a cheap but fun entertainment option for a reception, post exhibition. What would you recommend? A: Dick Allix from The Allix Company (01430 423991) suggests darts as a cost-effective, interactive...

Picture Special: A night of celebrations at the Corporate Event Association (CEA) Awards.(Brief Article)
January 7, 2005... DNA Productions director Matt James picks up the first of four trophies by receiving the award for Best Party from Clear Channel. - Sponsor H2's Bob Carson laughs off suggestions that he's unwilling to let go of Catalyst's award for Best...